HP Seeks to Block Competitor From Revealing Its Pricing
Matt Asay writes "On October 13, 2008, Hewlett-Packard sent a complaint to an open-source competitor, GroundWork, asking GroundWork to stop revealing HP's 'confidential' pricing. CNET has posted the letter, which indicates that HP doesn't want its pricing revealed, but which doesn't question the veracity of the pricing (which, not surprisingly, is 82 percent higher than the open-source vendor's). Does HP think its pricing is really a secret? It's publicly available at GSA Advantage. Guess what? HP software costs a lot of money, but presumably feels that it can justify the high prices. Why try to hide the pricing information?"
Maybe the price of the software varies significantly from customer to customer. I mean if you just found out that you paid 2x as much for software mentioned here you'd be pretty annoyed.
Plus there is always corporate paranoia..
I thought that is what their name stands forâ¦
but "Enterprise" software is normally never sold at the list price, so I suspect that HP doesn't what the list price used in a comparison, because they aren't actually going to sell it at that price.
Andy Warhol got it right / Everybody gets the limelight
Andy Warhol got it wrong / Fifteen minutes is too long.
How arrogant! What's next, software that feels it doesn't need programmers?
another fine example of the barbara streisand effect in the making.
see...
http://en.wikipedia.org/wiki/Streisand_effect
stupid. sometimes I wonder how these executives think, or even if.
If your prices become well known, you leave yourself open to being undercut or pissing off other customers who weren't as good at negotiating a deal. Conversely, if you're making a bid for an exclusive licence and the amount you're bidding becomes public, a rival can come in and bid slightly higher to sabotage you.
That "publicly available at GSA Advantage" link from the article goes to:
Session Terminated Your Advantage! or e-Buy session has been terminated for one of the following reasons: ...
So was it really publicly available?
Also they'd have to state that HP authorized it to be public on the GSA site. Otherwise you could just have two sites referencing each other saying the info is already public.
I remember when HP was run by Engineers, not the marketing and legal department.
"I bless every day that I continue to live, for every day is pure profit."
This is a long standing scam, where there person 'handling' the deal gets credit for saving oodles of money on the list price, and the salesman has negotiating room to figure out just where he's padding his commission. The list prices are therefore completely unrealistic, and they don't want them published because that might stop people talking to them in the first place.
I can tell you for certain that we (as in, large financial sector company) get 50-75% _discount_ terms with quite a lot of our vendors of IT hardware. I don't know what the rate is with HP hardware (we do use it) but I know it's a substantial reduction on 'list' price.
Most IT related producers, prefer to have very high (higher than reasonable) prices in their GPLs, and then apply a big discount to that price when an actual customer shows up. This is useful for seller, because s/he can say, "see how much we value your business, and cut into our profit just to have you as a customer" and is also useful for buyer, because it is not easy to convince suits, that IT is something you need to spend money on and you cannot use advices from 14 years old neighborhood kids. So by claiming it was sooo expensive and you bargained a big chunk from seller, you can get the signature for backup tapes you need since last week. However as any kind of trader tends to make bigger favors to bigger customers, sellers need to keep their discount rates secret, in order to be able to keep negotiation power.
Just to keep regular IT types in the dark, some firms claim that their GPLs are trade secrets etc. but in fact that is not right. For example a big Network firm, who is obsessed with blue-green boxes and originated from San Francisco, do not give GPL to customers publicly, but their sales representatives hand out them as a very secret, job risking (!) favor. And while everybody know that their regular discount rate in my country starts at 32%, I saw some certified engineers of that company on the customer side, claiming obtaining an amazing 20% discount, thus buying equipment 17% above the market, and showing themselves as indisposable negotiators to some upper level managers, who do not know the difference (or lack of, depending on the case) between a computer and calculator...
HP found out that one of their competitors (GroundWork) has HP's confidential documents. They shouldn't have those - somebody has obviously broken an NDA. Do GroundWork have any other NDA'd documents that would allow them to unfairly compete against HP? HP probably don't know. So HP are investigating, and one way they are doing that is by asking GroundWork where they got the document from. (Oh and they also ask for the document to be returned and for GroundWork to stop using it; that doesn't stop GroundWork from quoting HP prices because they can just get the prices from the GSA site).
GroundWork is doing a very good job of spinning this so people report "HP don't want everyone to know they're expensive". And that's a nonsense story - anyone seriously considering buying HP is going to ask HP for a price, they don't need to find out from GroundWork! (And GroundWork can quote the prices from the GSA site anyway). But it pushes GroundWork's key marketing message - "we're cheaper than HP" - and gets them namechecks and sympathy on blogs - so congratulations to GroundWork for excellent marketing.
For example: Mark-up on Monster cables.
DVD blanks are also marked up. Even when it's on sale, they're still making a profit.
Sounds like you're a disgruntled HP marketer. Sorry your prices got out. Turns out, sometimes the truth hurts.
HP's pricing is 545% higher. That's some fine arithmetic there, Lou.
They do give different deals to different people. Price isn't too important in their market position. The main reason that Open Source Vendors have trouble competing is that if I hire HP for a solution and it sucks then HP screwed the company and you switch vendors. If I hire some Open Source vendor and they suck then I get fired for not having gone with HP or IBM or Microsoft.
doesn't the FTC have clear rules on pricing schemes? Seems like it could be a bait and switch.
They're using their grammar skills there.
All the lawyers, marketeers and traffic wardens could live in 'harmony'.. then the rest of us can get on with doing other things..
Mmmm.. *warm fuzzy feeling often exerienced during waking*
Requiem for the American Dream
Join the Core - see the world..
Requiem for the American Dream
Just try to get a price on the higher end CAD/CAM/CAE software with out talking to a vendor or some other middleman. I can't stand the way the prices are secret. It is like they give different prices to different customers. Just tell me what it costs to buy. If there is volume discounts (for more seats) fine, publish that as well.
When I worked at HP
it stood for Huge Penis
Where I used to work, the purchasing director got rock-bottom prices on Dell OptiPlex desktops. Every time the Dell sales rep told him "This is the lowest price I can offer", he replied with "Let me check with HP...", and Dell was always able to make the price lower.
"HP found out that one of their competitors (GroundWork) has HP's confidential documents. They shouldn't have those - somebody has obviously broken an NDA. "
NDA's are unenforceable, (have no legal standing), once the information can be obtained by legal means.. I.E. HP's official pricing disclosure to the GSA in order to secure government business, (required by law).
After that occurs, HP has no case and no standing to sue anybody for using that information.
Good work there HP! You just made 10s of thousands of people aware of this upstart that offers product at a reduced price with a bogus complaint.
How dare you suggest the possibility of corporate paranoia in the upper echelons of HP! Such a thing could never happen! Hell would freeze over first.
Damn, where's that chilly draft coming from...?
Corps*
Huh? GSA pricing is public information. GSA prices are only available to state & federal government entities.
For everyone else, HP gets to set "other" prices and these certainly are trade secret. And protected by NDA, I am sure. Clearly they are going to sue and find the leaker. This information is protected for a reason.
I can't believe the comments here.
The basic reason that companies do not want to release pricing on B2B sales not just that they charge different prices to different customers. If you are an idiot and shopping for a large server you might look at web sites for pricing and choose solely based on price. You would be demonstrating to everyone that you are an idiot, but some companies do indeed employ idiots.
So you discover that the server with 1024 processors and 12 terabytes of RAM from an unknown company in Taiwan that is a reseller for a company in China has the lowest price. Quality isn't going to enter your mind - you are going to present your boss with an unbeatable deal based on price. And your expertise in selecting systems that will work. Of course your boss will love you for your low-price choice. For maybe a month.
So how do you compare large scale server systems from IBM, Dell, HP and others? Well, maybe the most important attribute isn't price. Perhaps price is so utterly unimportant for a mission-critical system that it is just a distraction. So disclosing price doesn't help anyone in reality - it helps anal bean counters and idiots that buy stuff based on price rather than features, quality and support.
And anyone that confuses GSA pricing with the prices that are quoted to non-government entities is in for a surprise. No, you don't get GSA pricing unless you are government. Sometimes you get better, sometimes worse prices. Sometimes government folks buy open market instead of GSA because they can get better deals than GSA based on things GSA doesn't take into account, like quantity discounting.
True. Thanks :)
Requiem for the American Dream
I once worked for a company that bought a whole IT operations suite from one of the big-four vendors. There was much fanfare during the life of the project: fancy restaurants, regular hotel ballroom kick-offs/product presentations, IPods given out like candy to rank and file peons, hookers and junkets for junior execs (+ families). (How about flying an exec and his entourage half way around the world for a dog and pony show on the latest products on a chartered yacht?) In the end, the system didn't work. The IT operations suite was replaced by a bunch of temps pinging, looking at df's output, etc. for 24 hours and entering them in spreadsheets. Eventually, the temps were replaced by a bunch of open source projects woven together on PHP. So it is essential for big vendors to incorporate some premium into their products to offset their marketing (and extra marketing) costs.
So how do you compare large scale server systems from IBM, Dell, HP and others? Well, maybe the most important attribute isn't price. Perhaps price is so utterly unimportant for a mission-critical system that it is just a distraction.
So your customers do not know their own interests? The supplier knows that the customer should buy the premier/mission-critial stuff so he fakes the pricing just to prevent the customer from making a mistake? Should not the customer be allowed to make his own mistakes based on his own assumptions about the project?
Why not disclose all important info? If you can demonstrate your systems superiority over competitors when it comes to reliability, why not flaunt it? Perhaps it is more economical for the customer have a few low range servers die and to replace them than to buy the really expensive stuff?
So disclosing price doesn't help anyone in reality - it helps anal bean counters and idiots that buy stuff based on price rather than features, quality and support.
So by fiddling with the price and not competing on the free market you are actually helping the customers, giving them better quality products in the end?
I was working for Compaq during their merger and one thing that came to light during that time was that one of the HD suppliers was charging hp more (about $0.80 more if memory serves) for the same drives they sold Compaq. Not a lot for one device but in bulk it's huge. I heard there were some pretty heated "discussions" with the vendor shortly thereafter. This is why manufacturers do not like having their pricing known.
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
What's even worse is that HP's internal IT is pushing and pushing to phase out all use of HPUX/LINUX work stations. If a development package is available on windows, IT threatens employees that it would be wise not to try running it on LINUX or HPUX. HPUX & LINUX are the most stable platforms for R&D, but IT isn't capable of supporting them, so almost all internal development is being forced to Windows. And that's creating all kinds of development problems...
But HP want's to sell their *NX services. Hmm, they've lost the skill to do it internally, but want outside customers to use them for this kind of services. Something's wrong with this picture....
"...or greedy, it is business"
so... something which might reasonably be considered "evil", "greedy" (or both?) is rendered harmless or even a positive good through the magical incantation "its business"
more words to live by from the Don Vito Corleone school of business ethics.
Also, I believe that the point Matthew 20:1-16 is that salvation is a gift from a merciful God, given freely without regard for the merits of the saved, a fine philosophical context for charity, but less so for the "value received for value given" philosophy underlying paid work.
After learning of what happened in the vinyard of Matthew 20:1-16, how many workers showed up early the NEXT morning?
Not the list price.
And AFAICT, this differential price isn't given out by HP's competitor.
It seems pretty reasonable, really - HP wants folks to compare on features, not price, since HP has a big infrastructure to support, and their competitor doesn't. Their competitor, of course, wants to focus on their greatest strength, price. For as long as I've been working in IT, it has been common for pricellists to be marked "Confidential", and I tend to think HP has the right to keep their confidential documents confidential.
I once worked at a large grocery chain, and while competiton is great, when an employee at a competitor tried to "offer" our management a peek at their upcoming weekly specials, my employer's reaction was swift and absolute - not only was there no interest, they called the police and started an investigation, working with their competitor to identify the wanna-be industrial spy.
The corporate price list is meaningless, it is the quoted price that comes at the end of an offer that matters, which could be way below the "list price," due to end-of month/quarter/year sales quotas. The other folks should work to compete on features - that's how you win.
Ken
It is common practice to offer discounted pricing to customers that have bought a lot previously. Sales software often displays customer's previous pricing so the salesman knows what to ask for. Price is often what the market will bare. This is why salesman issue quotations good for a month. They contain adjusted pricing they will honor for a short period of time. Then there are pricing schemes that adjust if you buy something else, like Intel selling you eproms cheap if you also buy your ram from them. These practices are often illegal, but rampant anyway. Salesman have a range for each product and get the most they can, often giving away promotions to buyers willing to pay higher prices. I hate the sales game, which is why I do something else. Of course the money is there.
Posting information that another company has designated as confidential is just plain bad business. Who cares if it's legal - it violates good business conduct. If this or any other open source vendor came into my office and displayed material that their competition marked as confidential or private, I'd throw them out. How do I know that they won't take my confidential information and use it for their next sale?