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F.E.A.R. 2 To Be Advertised On Cats In London
arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."
It seems to be a regional thing as to whether a black cat crossing your path is good or bad luck.
Where I'm from in the UK (Dorset coast) its considered very good luck.
where I am in Scotland, black cats are considered to be lucky (in general, not just crossing your path) as well.
I always assumed the unlucky black cat thing to be a mainly american variation of the superstition, as that's where I've mainly heard this one from, though ISTR reading in a book on superstitions many years ago that some central/eastern european countries have this slant on it as well.
wrt the article, a case here maybe of the WB publicity drones and suits forgetting which country they're in ?