F.E.A.R. 2 To Be Advertised On Cats In London

Posted by samzenpus on Thursday February 12, 2009 @09:46AM from the commercial-catastrophe dept.

arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."

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Re:A word on impact by Dreen · 2009-02-12 13:46 · Score: 1, Redundant

Im replying because I marked parent overrated. Sorry Im new to moderating. Parent is not overrated, I slipped my cursor. AFAIU this post will remove a mistake? Man, we should have an undo button.
Anyway, sorry parent.