F.E.A.R. 2 To Be Advertised On Cats In London

arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."

Comments

You learn something new every day

[Locke2005]

Yes, a group of adult cats is actually called a "clowder". I'd never heard the term before!

If these black cats are anything like the cats I've known, they are going to spend the whole day hiding in a hole somewhere desperately trying to claw these "cat clothes" off of their backs -- in other words, I don't think this campaign will be too successful because nobody is actually going to see these black cats! I've also added "cat dresser" to the list of jobs I'm glad I don't have. Sure, that feline is just going to stand their quietly whilst you strap this on their back...

Re:You learn something new every day

[Locke2005]

Or as my father used to say "Isn't it strange how many Mexican Restaurants are located right next door to Pet Hospitals?" The frightening thing is, when you drive around looking for it, there does actually seem to be a strong correlation!

Re:Won't they ever learn?

[spun]

I saw a Russian fellow with some very well trained cats at the state fair a couple years back. His cats would walk tightropes, ride around on dogs, balance on balls, jump through flaming hoops, and tons of other crazy stunts. Most impressive animal show I've ever seen.