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F.E.A.R. 2 To Be Advertised On Cats In London
arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."
It seems to be a regional thing as to whether a black cat crossing your path is good or bad luck.
Where I'm from in the UK (Dorset coast) its considered very good luck.
It's common on /. for people not to RTFA, but you couldn't even be bothered to look at the posted picture! The cats are clearly leashed.
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