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Shell Ditches Wind, Solar, and Hydro

thefickler writes "Shell has decided to end its investment in wind, solar and hydro projects because the company does not believe they are financially sound investments. Instead Shell is going to focus on carbon sequestration technologies and biofuels. Not surprisingly, and perhaps unfairly, bloggers have been quick to savage the company: 'Between Shell's decisions to stop its clean energy investments and to increase its debt load to pay for dividends, the company is solidifying an image of corporate greed over corporate responsibility.' Is Shell short sighted, or is it just a company trying to make its way in an uncertain world?"

31 of 883 comments (clear)

  1. Corporate culture by unlametheweak · · Score: 5, Insightful

    As a company, if they can make more money on oil than on wind, then clearly the shareholders will demand oil. Oil is there bread and butter. I wouldn't expect them to innovate on something that is outside of their corporate culture. Like with the movie and music and software industries; you get innovation and creativity from smaller independent entities, and conservativism from the established entities.

    1. Re:Corporate culture by theheadlessrabbit · · Score: 5, Insightful

      so the big question becomes: Is Shell an oil company, or an energy company?

      while oil is currently very cheep, it's supply is limited to hundreds of years. Renewable energy is expensive now, but it will not run out for a very long time. (billions of years)

      to use a car analogy, Shell has gotten off the future express way and is driving down a dead end street. it may be a very long road, but it will come to an end.

      --
      -I only code in BASIC.-
    2. Re:Corporate culture by unlametheweak · · Score: 5, Insightful

      while oil is currently very cheep, it's supply is limited to hundreds of years.

      I'm not too sure about that. Regardless however, the equation remains stable: when the supply diminishes then prices increase. It's the paradox of people hunting animals to extinction; the more rare the animal the more money hunters can demand for it until there is no more left.

      Oil company's need an excuse to change into generic energy companies. By hook or by crook they'll take the path of least resistance to the highest profit margin (whether it be with oil or solar panels).

    3. Re:Corporate culture by mike_slashing · · Score: 5, Insightful

      Problem is that in a couple of years they all get fired and governments have to bail them out.. because they have overcapacity and keep working on deprecated industries (c.f today's strike in France, very much motivated by the auto industry). This shareholding story is BS. Today's boss will want to have his money&bonus today and couldn't care less about the company; if they would, they'd be visionaries... and they're not. So following the (stock)market interests may well be the establishment, but it's not an excuse. We should know better by now and should stop tolerating the establishment's behavior.

    4. Re:Corporate culture by Zocalo · · Score: 5, Insightful

      to use a car analogy, Shell has gotten off the future express way and is driving down a dead end street. it may be a very long road, but it will come to an end.

      That's not a very good analogy really. Right now, oil is probably more representative of a highway that comes to an abrupt end in a very dry and barren desert; you know that it's going to end at some point, but you are not 100% sure quite where that it is. Alternative energy is a maze of meandering side roads and dead ends that lie to either side of the high way that represent higher short-term running costs, research that leads to economically or environmentally nonviable solutions, or equally bad dead ends as oil. Some of those roads, however, do lead to the future express way and those are the ones we have to find, but the problem is we don't really have a good map yet.

      I'd say Shell has simply decided that, right now, they need to sit out The Recession with what to them at least is a safe and financially sound proposition in the form of biofuels, by getting back onto the dead-end highway for a while. This is really just the same basic strategy being taken by all those other business that have been focusing on their core operating markets recently. At least that way they're still moving and they know that the road remains good for a while yet, and it doesn't preclude them from doing a little more exploring of the side roads later on, and there might even be some better maps by then...

      --
      UNIX? They're not even circumcised! Savages!
    5. Re:Corporate culture by rtb61 · · Score: 5, Insightful

      In this case, Shell simply decided that's it's marketing campaign of green energy investments was promoting threatening ideas and, generating insufficient advertising benefit. Bio-fuels (starving the third world) and burying pollution underground (at the tax payers expense) were far more profitable and in harsh economic times, knows that the public will be far to worried about keeping their home, feeding their family and panicking about possible medical emergencies, that they would largely ignore the end of the clean green PR=B$. Come on did anybody seriously believe shell was interested in alternative renewable energy beyond a cynical exercise in marketing.

      The only source for funds for the development of cheap renewable energy has to be the government, there is no profit in it and the real benefits are the free benefits of a cleaner healthier environment, lower medical costs from a healthier population and of course cheap 'free' energy(beyond initial capital outlay and maintenance).

      --
      Chaos - everything, everywhere, everywhen
    6. Re:Corporate culture by EdIII · · Score: 5, Interesting

      so the big question becomes: Is Shell an oil company, or an energy company?

      Shell is an oil company. Hands down.

      to use a car analogy, Shell has gotten off the future express way and is driving down a dead end street. it may be a very long road, but it will come to an end.

      Now, this is where I have a problem with the vast majority of the posts on this article, including yours. Everyone is quick to make Shell out as the big bad oil company and for being shortsighted. I certainly take your comment, "future express way" and "dead end street" to mean exactly that.

      Why?

      I don't believe in Hydro, Wind, or Solar either. Not on a large scale. I think those technologies are perfect supplements. Point source implementations on single houses and small communities. It will just never scale to the point it can provide power for industry or transportation.

      Hydro, Wind, and Solar are also being researched and developed by a heck of a lot of people. New technologies and patents are being developed at a rapid pace. There is a LOT of competition here.

      Once again, Shell is an Oil Company.

      They are sticking to what they know best. That is drilling and fuel. Carbon sequestration technologies are sorely needed. We have to put it somewhere. Why not a company that has a lot of experience drilling and fraccing? Sounds like a perfect match to me.

      Biofuels are the other area that Shell has decided to concentrate on. Every time I pass one of their gas stations (note I said pass) they are always more than the competition. They have patented technology for fuel. These are people that have expertise in creating fuel. Why not have them work on new biofuels? Seems reasonable to me.

      I am practical person and just as much a pro environment as anybody else. Let's just take a deep breath and be reasonable about it. I see no reason to make Shell out as the enemy here simply because they want to concentrate solely on two areas of environmental technology.

      What they are doing is helping. So why all the hate from all the posters?

    7. Re:Corporate culture by LehiNephi · · Score: 5, Insightful

      You hit on the real reason in your post, even if you didn't realize it. The fact is that wind/solar power is not economically viable right now. It makes little sense for Shell to spend tons of money that it will never recover.

      Every project goes through a cost benefit analysis. Shell apparently did the analysis, and the conclusions were that investment in wind and solar are unlikely to pay for themselves, even in the long run. Or, more precisely, investments in wind and solar are unlikely to pay better than investments in oil and gas, even in the long run.

      Besides, there's nothing to prevent them from re-entering the market if the economics change.

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    8. Re:Corporate culture by modmans2ndcoming · · Score: 5, Insightful

      Uhhh....

      everything is a pollutant when it is present in concentrations such that the current local environment can not deal with them.

    9. Re:Corporate culture by nelsonal · · Score: 5, Informative

      It's not a matter of running out, I doubt we ever will (some oil products are worth many hundreds of dollars/barrel so the price will be very high and rare hydrocarbon based chemicals will still get made as we get close to the limit. Thats true of every non-renewable resources, and is very well established economics. As examples, even though it was one of the earliest exploited fields, there still sits quite a bit of oil in Pennsylvania, but it hasn't been cost effective to extract it (there was some interest when oil was rising to $140/barrel but I'd presume that has died back down).
      We're already running toward the end of cheap easy to extract oil. From the dawn of the oil age to the 1960s, new large oil fields were discovered close to the surface that were very inexpensive to extract (culminating in the Saudi Ghawar Field in 1948 which has production costs of well under $10/barrel). Here's the list from Wikipedia. I found discovery dates for the missing Mesopotamian field (1961). Since then discoveries have gotten smaller (only three top 10 fields discovered after 1961 and all were under water, two under deep water, which raises the costs of extraction considerably). There will likely be additional oil finds, probably even major field finds, but I believe it's safe to say that we will never find anything that will be large and cheap like the fields that are currently huge producers.

      --
      Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
    10. Re:Corporate culture by pixelpusher220 · · Score: 5, Insightful

      Oxygen isn't a pollutant either, but in high enough concentrations can be fatal.

      Corporate profits are unfortunately something that is shortsighted. What is the *cost* of putting all the extra CO2 into the air? at this exact moment, probably fairly minimal, but over time as we continue the cost may very well be extreme.

      The gov't is the leveling factor, by pricing oil artificially higher to encourage a different direction for a better long term result.

      Some will say we don't need it, and while there is general scientific consensus that we do, factual evidence is scarce since we're making predictions about the future. By the time actual evidence exists it will be far to late to 'fix' the problem.

      Shell probably sees the writing on the wall, their industry is a monopoly on our transportation...switching to electric or other renewables means they will no longer be that monopoly. Its the govt's responsibility to look beyond short term profits and move us to something sustainable.

      --
      People in cars cause accidents....accidents in cars cause people :-D
  2. Thats ok by Raven737 · · Score: 5, Interesting

    i think it would be bad anyway if the companies whose primary business is selling fossil fuel also controlled a large chunk of the renewable energy market.
    I mean can you say 'conflict of interests'?

    Leave it to the little guys that are better (specialized/core business) at it anyway.
    And at least now we truly know where they stand.

  3. It's fusion or bust by sakdoctor · · Score: 5, Insightful

    Controlled fusion is the next step for our species. We won't know how hard it is except for retrospectively, but we haven't got much time left.

    Nobody wants to save energy. There are billions of people on this planet that would like to use half as much energy as an average American, and no amount of wind or solar is going to deliver that.

  4. What the? by GrpA · · Score: 5, Insightful

    FTA: Since biofuels frequently lead to greater emissions than either diesel or gas,

    That's not really true... Using Biodiesel can result in 75% less CO2 emissions, at the exhaust pipe.

    Some Biodiesels, eg, based on Coconut oil, are incredibly low on emissions.

    People who claim biodiesel releases more CO2 are making an argument industry wide, including the converting of existing land not used for agriculture to produce biofuels.

    Which is a little dishonest, because there are other technologies being developed that make use of badly salt-affected land to produce Biofuel. (Algae based production)

    These technologies actually improve the situation and make use of land that otherwise cannot be used at all.

    GrpA

    --
    Enjoy science fiction? "Turing Evolved" - AI, Mecha, Androids and rail-gun battles. What more could you want?
  5. Re:Company motto is "Make sure to be evil" by dgatwood · · Score: 5, Funny

    Just because they're being shellfish doesn't mean you have to be crabby. :-)

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  6. Nuclear.... by PhantomHarlock · · Score: 5, Insightful

    Compared to anything mentioned, the cleanest form of energy is nuclear power, all factors considered. It's the only thing we should be looking at in the long run as a primary source of power for the grid. Wind and solar are great for local uses but not on a large scale. They are incredibly land intensive for a very small output. A nuclear power plant's physical footprint for the power it generates is practically nil.

    People just have to stop equating nuclear power with nuclear weapons, and realizing that modern reactors are far, far safer than reactors from half a century ago. Unfortunately, the United States has lost 30 or 40 years of reactor development time compared to other countries.

    As usual, radical environmentalists are their own worst enemy. They advocate alternative energy, and then jump up and down when a new solar installation is built on a fictionally endangered habitat or a wind farm causes migratory bird strikes. You can't have it all ways.

    You must find a viable replacement for fossil fuels before eliminating them or taxing them to death. Solar and wind alone are not a viable replacement at that scale.

  7. Re:Neither. They're responsible by Captain+Splendid · · Score: 5, Insightful

    GP says fuck the hippies and gets and Insightful. Parent says fuck the executives and gets a Troll.

    Now, I'm down with the hippie hate, but I guess moderators really do like sucking corporate cock.

    --
    Linux, you magnificent bastard, I read the fucking manual!
  8. Re:Neither. They're responsible by Anonymous Coward · · Score: 5, Insightful
    1. Lets strap all of the environmental whack jobs to bicycles and have them the pedal generators to a cleaner tomorrow.

      Stupidest idea ever. Funny. But not insightful.

    2. If those alternative energy sources were even remotely feasible you can be sure they would be all over them.

      Why do you think this? Large companies are conservative and short-sighted. Even "long term" planning is at most 10-15 years. The markets are even more short-sighted and especially stupid. "Shareholders" comprise two groups: long-term investors (e.g., 401k's) that want slow, consistent growth. And then there are the short-term traders. They are either idiots or the scum of the earth. Nobody here is willing to take on a good risk on the 20-30 year horizon.

    You shouldn't have such blind faith in the free market. It is darn good at solving short-term problems. But, boom-bust cycles are a counterexample to long-term efficacy of "market value."

  9. Re:Company motto is "Make sure to be evil" by derGoldstein · · Score: 5, Funny

    With shells like these who needs anemones?...

    --
    Entomologically speaking, the spider is not a bug, it's a feature.
  10. Some of you need to get over it by WindBourne · · Score: 5, Interesting

    Personally, I am happy that they are doing this. First, Solar PV IS CURRENTLY THE MOST EXPENSIVE generator going. Solar THERMAL is a different thing. It is cheaper than coal is currently, if you do not include salt storage. They are looking at co2 sequestering. Ok. My guess is that shortly, somebody else will create a plant that uses Solar thermal for daytimes and then switches to Natural gas for cloudy/night. Mostly clean, EXCEPT for CO2. Sequester it, and things are good. The nice thing about such an approach is that it WILL lead to more AE.

    Likewise, there are MANY other companies doing hydro and wind. Their pulling out will do nothing to harm them. IOW, they will continue.

    That brings up the issue of bio-fuels. Far too many of you are thinking in terms of ethanol via corn, sugar cane, etc. That is a red herring (just like hydrogen production is). Skip that garbage and instead focus on converting crap (literally) to gas; ALGAE. There are several companies that are scaling up right now; Solix and Sapphire. Sapphire is doing gas production directly and they currently have it at less than 100/bl oil equivelence. BOTH of these companies need the price of oil to go up to around 80-85/bl and we are approaching that. These companies will likely get money from US and scale quickly. US MAY be a gas exporter within 4 years because of bio-fuels, combined with American cars moving towards electrical powering.

    Even now, I look at the dependency that EU has on Russia for Natural Gas, and how Russia has used it. Shell can help break that. Ppl just need to think big and long term.

    With that said, I am amazed that Shell, is walking away from things like hydro, and even wind. Foolish on their part. BUT, it still works out.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  11. CSR by oldhack · · Score: 5, Insightful

    Corporate Social Responsibility is another one of those dishonest and fraudulent business fads, flaunting secondary goal that often contradict with the primary goal of making money. When push comes to shove, guess which one would prevail. Shell is an oil company, set up to make money in oil business. Criticizing it for not being "socially responsible" (however you define it) is like berating a snake for not acting like a cow.

    You want renewable energy, set up monetary incentive for it, and be prepared to pay for it.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
  12. No, no, no by kestasjk · · Score: 5, Insightful

    "[New energy source] or bust" is a very irresponsible thing to say; we need to learn to compromise. But I'll just focus on your particular suggestion of fusion:

    • We don't know when it'll be ready: I went to a talk by one of the guys behind the JET reactor and he said 30-40 years before the first commercial reactor
    • We don't know how much it'll cost: What use will fusion be if it costs more than current power sources?
    • It isn't radiation free: The huge neutron flux it outputs makes the reactor walls highly radioactive, it produces high-level nuclear waste just like any fission plant
    • It needs tritium: Yes fusion plants can produce tritium, but this is a long process and means that even once the technology is ready it'll still be a couple of decades before we have enough tritium being generated to start up large numbers of new power plants

    Fusion is very promising, if only because it has no proliferation worries, but other than that all of the advantages that count are already available in fission reactors.

    • The power is cheap and will scale: Many European countries get the majority of their power from it
    • We have plenty of nuclear fuel: There won't ever be a nuclear fuel crisis because before we've used the enrichable uranium ore, and then reprocessed and reused all of the nuclear waste in our breeder reactors, the sun will be dead.
      Think solar is renewable? Not as renewable as nuclear.
    • It's safe: If the only reason for not going for it is an accident 30 years ago when the technology was in its infancy that's great
    • It's available now: We cannot wait for the perfect power supply. We need to change over now. We've got the fuel, the tech, the experience.
      All we need is for the public to get their heads out of their asses and learn to accept compromise.
    --
    // MD_Update(&m,buf,j);
  13. Re:Two contradictory theories... by jabithew · · Score: 5, Insightful

    Exactly. Consider their Energy Scenarios study. Essentially, after this study, they asked governments to take the necessary decisions. If you look at what they're doing, they clearly believe that 'scramble' is the scenario we face, and are preparing the company for it.

    Shell are a far-sighted company. As with all chemical engineering companies, they need to plan now to build in 5 years, and their plants need to operate at a profit for 20-odd years. The point I'm making is that over time they've become very good at predicting the future.

    --
    All intents and purposes. Not intensive purposes.
  14. Re: Firehose:Shell ditches wind, solar and hydro by Anonymous Coward · · Score: 5, Informative

    Theoretically, television may be feasible, but I consider it an impossibility--a development which we should waste little time dreaming about.
    - Lee de Forest, 1926, inventor of the cathode ray tube

    I think there is a world market for maybe five computers.
    - Thomas J. Watson, 1943, Chairman of the Board of IBM

    It doesn't matter what he does, he will never amount to anything.
    - Albert Einstein's teacher to his father, 1895

    It will be years - not in my time - before a woman will become Prime Minister.
    - Margaret Thatcher, 1974

    This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
    - Western Union internal memo, 1876

    We don't like their sound, and guitar music is on the way out.
    - Decca Recording Co. rejecting the Beatles, 1962

    Who the hell wants to hear actors talk?
    - H. M. Warner, Warner Brothers, 1927

    640K ought to be enough for anybody.
    - Bill Gates, 1981

    Louis Pasteur's theory of germs is ridiculous fiction.
    - Pierre Pachet, Professor of Physiology at Toulouse, 1872

    Computers in the future may weigh no more than 1.5 tons.
    - Popular Mechanics, forecasting the relentless march of science, 1949

    We don't need you. You haven't got through college yet.
    - Hewlett-Packard's rejection of Steve Jobs, who went on to found Apple Computers

    King George II said in 1773 that the American colonies had little stomach for revolution.

    An official of the White Star Line, speaking of the firm's newly built flagship, the Titanic, launched in 1912, declared that the ship was unsinkable.

    In 1939 The New York Times said the problem of TV was that people had to glue their eyes to a screen, and that the average American wouldn't have time for it.

    An English astronomy professor said in the early 19th century that air travel at high speed would be impossible because passengers would suffocate.

    Airplanes are interesting toys, but they have no military value.
    - Marshal Ferdinand Foch in 1911

    With over 50 foreign cars already on sale here, the Japanese auto industry isn't likely to carve out a big slice of the U.S. market.
    - Business Week, 1958

    Whatever happens, the U.S. Navy is not going to be caught napping.
    - Frank Knox, U.S. Secretary of the Navy, on December 4, 1941

    Stocks have reached what looks like a permanently high plateau.
    - Irving Fisher, Professor of Economics, Yale University, October 16, 1929.

  15. Re:Neither. They're responsible by F34nor · · Score: 5, Insightful

    Oh yeah and another thing. Oil companies are not 'energy companies' they are 'resource extraction companies' there's a difference.

    This relates to an argument about making furnaces better. The furnace company has very little incentive to make a more efficient furnace because they do not have to pay for the consumables and they make a profit off of parts and service. One idea to make HVAC more efficient is to make vertical monopolies within the industry that provide the server of heating or cooling. If the manufacturer has to pay capital costs and variable reoccurring costs then they will make a machine that lasts forever and uses as little resources per unit of heating or cooling as possible. This is why GM killed the EV because they want you to consume parts and service for the (short) life of the car. If GM gave you the service of having a car and had to pay for gas, parts and service you would have 100mpg cars in 10 years that would last a million miles without service. Don't think a million mile per engine car is possible? Look at the Volvo PS-1800, 2 million miles on single engine made in the 1960s.

    Oil companies have generated more super wealthy people on this planet than any other human activity; don't underestimate people's ability to do evil when it comes to trillions of dollars.

  16. How to shove 1000 train cars of carbon under a rug by An+dochasac · · Score: 5, Informative

    A typical 1000 Megawatt coal powerplant such as the behemoth ERGs boondoggle just being completed in SE Wisconsin requires 1215 train carloads of Coal (Carbon) every day. Once burned, each carbon molocule (Atomic Weight 12) will have two Oxygen Molecules (Atomic Weight 16) attached to it and this 'refuse' to be sequestured will weigh 3.67 times as much. All else being equal, this means you would need 4459 boxcars full of carbon junk leaving the power plant. But CO2 can't easily be compressed into boxcars so it is likely the carbon will be sequestered with calcium or silicon (in rock), and weigh much more. And Shell thinks this is cheaper than solar, wind and hydropower? Have I missed April fools day or is someone playing a shell game?

  17. At Least Shell Is Honest About It by some+old+guy · · Score: 5, Informative

    I worked for BP's orphan photo-voltaics lab in Toano, Virginia long enough for us to be featured in their big "Beyond Petroleum" advertising blitz...and then poof! they pulled the plug. Although we were doing first-rate science and pilot production of amorphous silicon PV cells, we were left with the impression that we were merely a "green" marketing asset left over from the Amoco merger.

    We supplied the green paint, then they threw away the brush. So goes the oil business.

    --
    Scruting the inscrutable for over 50 years.
  18. Re:quick to savage the company... by WaywardGeek · · Score: 5, Funny

    Agreed. Sun Micro is a perfect example. IMO, Sun is the best workstation provider in history, a truly outstanding company. It's not Sun's fault that workstations are no longer in demand. Most people say Sun should have had the foresight to switch to a new business. I say bunk. A company that owns the #1 spot in their market should simply fade with it, and let a new generation of companies exploit new markets. As we approach peak oil, Shell, Exxon, and their competitors should continue to compete in oil even as their revenues fade. Making the jump to alternative energies makes little sense for them.

    --
    Celebrate failure, and then learn from it - Nolan Bushnell
  19. Re:New large scale solar plant in Arizona by EastCoastSurfer · · Score: 5, Informative

    Your arguing for something that I actually think is a good idea. Clean nuclear fuel would be ideal (see the link I posted above), but the technology isn't quite ready yet.

    We already have cleaner nuclear fuel through the ability to reprocess the waste. The problem is that we have antiquated laws from the 1970s prevents us from being able to do so. Hell, we have to import our medicinal isotopes from Canada because we are not allowed to refine them here. Good read here.

  20. Re:quick to savage the company... by Mab_Mass · · Score: 5, Interesting

    You're modded as funny, but I'm not sure if that was your intent or not.

    Companies evolve and survive. Nokia has been around since the 1800's, long before anyone ever heard of a cell phone.

  21. Re:Energy Return On Energy Input by Shakrai · · Score: 5, Informative

    And that still haven't figured out what to do with the waste?

    Amazingly enough France doesn't have this problem because they recycle the waste.

    Waste, safety, weapons proliferation, and fuel sarcity make uranium/plutonium fission a dead end

    The French have solved the waste problem, the "safety" issue is FUD, weapons proliferation can be dealt with through the existing channels (and seems to be happening anyway without much help from the civilian power industry) and I have yet to see any proof that we are running out of fissionable material.

    --
    I want peace on earth and goodwill toward man.
    We are the United States Government! We don't do that sort of thing.