Slashdot Mirror


World's Cheapest Car Goes On Sale In India

Frankie70 writes "The Tata Nano — the car that caught the world's imagination as the cheapest ever — will finally be rolled out commercially on Monday in Mumbai in a mega event organised by Tata Motors. Ben Oliver, contributing editor, Car Magazine, London test drove the car in December, 08. These were his first impressions. This was his verdict: 'CAR's first ride in the Tata Nano felt far more significant and exciting than a first drive in a Ferrari or Lamborghini, because this car's importance is immeasurably greater. It won't compete on dynamics or quality with European or Japanese city cars, but it doesn't have to. What Tata has achieved at an unprecedented price is astonishing, although we'd guess it will cost Indian consumers closer to £1700 when it finally goes on sale, six months late, in March 2009.'"

35 of 571 comments (clear)

  1. I'm still waiting for the Tata Touch... by ActusReus · · Score: 5, Funny

    ... or maybe a Tata Shuffle, with the steering controls obnoxiously embedded in some earbuds?

    1. Re:I'm still waiting for the Tata Touch... by Threni · · Score: 5, Funny

      or the `tata clean air - it was nice knowing you'...

    2. Re:I'm still waiting for the Tata Touch... by kinnell · · Score: 4, Funny

      ...or maybe a single button in the centre of the dashboard which steers you in a random direction.

      --
      If I seem short sighted, it is because I stand on the shoulders of midgets
    3. Re:I'm still waiting for the Tata Touch... by ozmanjusri · · Score: 5, Funny
      ... or maybe a Tata Shuffle, with the steering controls obnoxiously embedded in some earbuds?

      Wait 'till your first crash. You'll find your Tata Touch has its steering controls obnoxiously embedded in your chest.

      --
      "I've got more toys than Teruhisa Kitahara."
    4. Re:I'm still waiting for the Tata Touch... by quenda · · Score: 5, Insightful
      US is the most polluting county per capita?

      Parent is deliberately confusing greenhouse emissions with pollution. The US is an awful lot cleaner than India, be it air, water or land.

    5. Re:I'm still waiting for the Tata Touch... by MrNaz · · Score: 4, Insightful

      The US is the most polluting country in the world, both in absolute terms and per capita.

      Environmental damage that happens in other countries counts as US caused if it's done by US corporations. E.g., the Union Carbide disaster may have happened in India, but it was a US corporation that caused it.

      Come now, take responsibility for your (collective) actions.

      --
      I hate printers.
    6. Re:I'm still waiting for the Tata Touch... by phulegart · · Score: 5, Insightful

      "The US is the most polluting country in the world, both in absolute terms and per capita."
      {citation needed}

      Incorrect.
      http://carma.org/dig/show/world+country
      Actually, the US is second to China.... India is ranked third.

      As far as your moralizing goes as well, how can you discount the responsibility of the Indian Government in the Union Carbide disaster? They allowed the plant. They allowed the regulations and standards that the plant was built and maintained by. I am not saying that Union Carbide (which is NOT the US, it is a corporation.) was not responsible. But I am saying that the US was NOT responsible for the pollution caused by that disaster.

      However, the Union Carbide disaster does not contribute to why India is CURRENTLY the third highest polluting nation on the planet. It is not "polluted" it is "Polluting"... meaning generating pollution. One of the things that the Tato Nano is supposed to do, is make a car affordable to most Indians. In a country where streets are already densely packed with walking people, people packed on two wheeled traffic, and older vehicles... do we really need to add a few million MORE internal combustion engines virtually overnight? I would not be surprised to see little India surpass the US in pollution production once this car settles in.

      --
      "I love deadlines. I love the whooshing sound they make as they fly by." -D. Adams
    7. Re:I'm still waiting for the Tata Touch... by fugue · · Score: 5, Interesting
      From Wiktionary:

      Pollution: [...] the contamination of the environment by harmful substances.

      Yup, sounds like CO_2 qualifies. In spades. Sure it's a whole new mechanism for damage--not toxic, not carcinogenic, not a quick dose of nutrients to previously clear water, not ugly, etc--but it's certainly harmful!

      Looks like the USA's per capita emissions of CO_2 are on the order of 10 times higher than China's (source: quick amalgam of Google results).

      Some sources say that the USA leads in other pollutants as well (see http://www.crystalinks.com/pollution.html for a start, but I'm not happy with that page's rigour). That's no surprise given that the USA is a world leader in consumption and disposal of all kinds of goods--sheer volume overcomes good intentions. OTOH, I hear China is investing heavily in coal-fired power plants, which besides helping them to pull ahead in CO_2 will add a nice dose of mercury and some other nasties. Go team! There are lots of causes of pollution, and the USA comes out ahead on many of them.

      Of course, the USA isn't doing too badly (relatively speaking) at controlling pollutants, although we're not doing especially well, either. Far better than China or India, AFAIK, although I'm not happy that my country is "better than the worst"!

      This is an area I know little about. Do you have a better reference than what I found?

      --
      "The biggest problem with communication is the illusion that it has taken place."
  2. Re:And will be unavailable anyplace else.... by Dunbal · · Score: 4, Insightful

    And honestly, is it really a good idea to enable more people to buy cars?

          No, it's not. So please hand over your car keys.

          (My point being - who the hell are you to decide who gets to drive and who doesn't?)

    --
    Seven puppies were harmed during the making of this post.
  3. Re:And will be unavailable anyplace else.... by rumith · · Score: 4, Informative

    It will be available in Europe in 2011. Link.

  4. Cheap car already tried and failed! by morgan_greywolf · · Score: 5, Interesting

    Those of us old enough to remember the 1980s remember the Yugo, which was touted then as the cheapest car ever: $3990 when they debuted in the U.S. in 1987 (bear in mind that the U.S. has much tougher safety and emissions standards than India).

    It was tried here and failed miserably, especially after the general consensus among the consumer rags, especially Consumer Reports, was that you were better of with a used car than a new Yugo.

    1. Re:Cheap car already tried and failed! by Ritchie70 · · Score: 4, Interesting

      A lot of the Yugo failure was quality.

      I was in the auto repair business through much of the 90's and we never saw one, despite a pretty decent number of them being sold locally. I don't think they made it out of the 80's still running.

      One of my store managers had been working at an import auto parts store while the Yugo was on sale as a new car.

      I recall him saying that the Yugo dealer bought a lot of starters from them - for new cars before they sold them. Fortunately for the dealer, a new Yugo was mostly just a old Fiat.

      Try to get your mind around that total lack of quality - the dealer replacing an OEM, brand new, factory part with an aftermarket part to get one that would work.

      Wow, talk about crappy.

      --
      The preferred solution is to not have a problem.
    2. Re:Cheap car already tried and failed! by spisska · · Score: 4, Insightful

      there is no way in hell they are going to get much better quality than the Yugo. (Wrap your mind around that!)

      Remember though that the Yugo was essentially Warsaw Pact manufacturing quality with Fiat parts. The Tata was engineered from the ground up.

      Remember also that the Yugo was designed for Western markets, the Tata is not.

      I'm not sure about all the concern around this thing selling in the US or EU. It's a car designed for Asian cities, and that in itself means a much larger potential market than the US.

    3. Re:Cheap car already tried and failed! by mcvos · · Score: 5, Insightful

      Failed?

      The Yugo sold quite a lot of cars, and according to the wikipedia article you link to, they're still being sold. Not in the US, but the Tata Nano isn't aimed at the US either. Lots of stuff isn't. Just because something won't succeed in the US, that doesn't automatically make it a failure.

  5. Re:And will be unavailable anyplace else.... by oldhack · · Score: 4, Informative

    "And honestly, is it really a good idea to enable more people to buy cars?"

    I assume you don't own one, yes?

    "I could see it if a very low emissions small car was available to the poor to help get the nasty junk off the road..."

    Nano's emission would be far more benign than 2-cycle autorickshaws, not mention being far more safe.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
  6. Re:And will be unavailable anyplace else.... by DigiShaman · · Score: 5, Insightful

    This car will never see the light of day in the US. You can thank heavy government regulation and lobbying.

    As for enabling more people to drive? Umm, why is it fair to prevent others from enjoying the same quality of life that you or I have? I mean, if people are going to start worrying about the environment, perhaps the solution is to nuke ourselves off this rock for "Urth Mother"?

    Look folks. The rest of the world wants to have the same same standard of living that US and Europe enjoys today. You can't stop or prevent its progression. What you can do however, is develop more efficient ways of achieving that goal.

    --
    Life is not for the lazy.
  7. Re:Oh, Joy, Joy, more oil comsumers by ActusReus · · Score: 5, Insightful

    The developed world has had DECADES to build up moral authority on this issue, and utterly blew it. Now, efforts on our part to shame the developing world for pollution or inefficient energy use sound spiteful and hypocritical.

    You may be right... but you're also wrong.

  8. Infrastructure will not handle this by Laxitive · · Score: 5, Interesting

    I think Indian infrastructure is going to have a hard time coping with this.

    Tried getting anywhere in New Delhi recently? A 10km ride can take HOURS. I'm not exaggerating or kidding. You will literally stand in one spot for half an hour. Nobody obeys traffic rules and gridlock is the norm.

    The Indian middle class is looking to copy the west, and they want their SUVs and their tall lattes too.

    In late afternoon in New Delhi (about 6:00pm or so), you can STARE AT THE SUN without feeling any queasiness in your eyes. That's how bad the pollution is.

    Instead of looking to other cultures and trying to NOT make the same mistakes, India is eager to copycat them. Heh... you think Americans go a little bit overboard with the bling and the super-size-me? Just wait.. just wait.

    -Laxitive

    1. Re:Infrastructure will not handle this by (H)elix1 · · Score: 5, Funny

      Heh. My first visit to New Delhi, I wondered if India followed 'British' driving rules (drive on the left side of the road) vs the right side lane driving seen in many other countries. A couple hours each way, several days in a row, I was unable to call it based on the driving observed.

      These guys would make the Brazilian or Italian drivers blush... It is a wonder we don't see more of them on the race track.

    2. Re:Infrastructure will not handle this by Orome · · Score: 5, Interesting

      I'm not sure what the plan is now, but when the Nano was first unveiled Ratan Tata (the CEO) said that they would be focusing on selling the car in smaller cities.

      The larger cities like Delhi and Mumbai have good public transport systems, and most people are pragmatic enough to realize that a train will get them to work faster (and cheaper) than driving in a car. I worked in Mumbai for two years, and I was earning more than enough money to own a regular car (and pay a driver!) but I still used public transport on a daily basis. The same is true for almost all of my peers.

      I don't think there will be too many people buying this thing as a status symbol. I see it being primarily bought by lower-to-middle income families in the smaller cities, or in villages which are well connected to neighboring cities. If you ever visited India, you'd see some of these people taking their whole family on a single motorcycle which is dangerous.

  9. Re:Oh, Joy, Joy, more oil comsumers by TheAmit · · Score: 5, Insightful

    I don't understad why do drivers in the US who majorly drive big Ford trucks talk down to the developing world for driving small cars. Remember India with almost 4 times the population has a smaller carbon footprint than the US. Stop driving your gas guzzlers for the next 20 years before you get a right to talk about carbon footprints. After enjoying the economic benefits of gasoline you want the developing world to give it all up and stay poor is it ?

  10. Judgement already! by bogaboga · · Score: 5, Insightful

    It won't compete on dynamics or quality with European or Japanese city cars, but it doesn't have to.

    That is precisely how the Japanese "came from behind" in the late seventies and ended up capturing the American mindset when it comes to quality.

    I know what I am talking about because I was around at that time. No body would even think of touching a Japanese front wheel drive car! Guess what! It is second nature to most auto manufacturers now.

    I guess it's the time for the Indians this time round. Let's just watch out after all, Tata's direction on quality can only be up.

  11. Top gear by simonwalton · · Score: 5, Funny

    Can't wait to see The Stig powersliding this baby around the Top Gear test track.

  12. This is a good thing for the carbon footprint by gurps_npc · · Score: 4, Insightful

    India's carbon footprint will be going up no matter what we do. The Nano has a good MPG rating. Better than many hybrids. It's a good thing, not a pollution machine.

    --
    excitingthingstodo.blogspot.com
  13. Re:And will be unavailable anyplace else.... by AvitarX · · Score: 4, Funny

    Tatas are very sexy though.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  14. Re:Safety.... by bytta · · Score: 5, Informative
    I live in India an I'm kind of scared...

    The driving exam is a joke here. If you correctly answer 6 out of 10 multiple choice questions (mostly "guess the taffic sign" ones) you get a learners licence. Curiously, 9 out of 36 failed that in my class. 1 month later you get the full licence, provided that you can drive 100m without incident.

    The traffic here is very chaotic already, but it's mostly motorbikes and 3-wheelers. Add more cars to the mix and you're asking for trouble. On the other hand the Tata Nano seems to be a scaled-up rickshaw rather than a scaled-down car.

    TFA is 4 months old, and the price is way off. The base price is 100.000 rupees, or about $2000/£1350. You can still get 2 high-end scooters for that price, not one for £1700 like the article says.

  15. Re:And will be unavailable anyplace else.... by mcvos · · Score: 5, Insightful

    Nano's emission would be far more benign than 2-cycle autorickshaws, not mention being far more safe.

    And that's the real point here. Lots of people in countries like Indian and China are transporting themselves and their entire family on old and dangerous motorbikes not suited for that task. The Nano isn't to get more people on the road, it's to get road users to use a safer vehicle, more suited for their needs.

  16. Re:And will be unavailable anyplace else.... by Chris+Burke · · Score: 5, Interesting

    Which country would that be? Germany with BMW, Mercedes and Audi? Or rather a scandinacian one? Volvo comes to mind. And what about all the Japanese SUVs?

    Meanwhile, my 99 Century Buick V6 needs less gas than a Mitsubishi Galant V6 from approximately the same year.

    So what the hell is your point?

    Yeah, and where are all the SUVs from those foreign car companies sold? You don't think Toyota started making SUVs to take advantage of the lucrative large-truck-in-Tokyo market, do you?

    Oh sure they do sell in other markets, but the point is that nobody has latched onto the gas-guzzling needlessly-oversized truck and SUV like in America. And therefore nobody from there, including those driving Century Buicks, should be pointing fingers at Indians buying the cheapest car ever and saying "Hey you shouldn't do that!"

    --

    The enemies of Democracy are
  17. Re:And will be unavailable anyplace else.... by Dunbal · · Score: 5, Insightful

    But, enabling 29,000,000,000 people to buy a car and drive around is not always a great idea.

          So when Henry Ford rolled out the Model T for under $800 or so, with the intention of selling it to the masses, he was "enabling" the destruction of the environment, etc? After all, before Ford came along, cars were an item only affordable by the 1% richest part of the population.

          So how come Americans can get mass produced cars for "the common man" (with all the environmental destruction involved) and Indians cannot? Suddenly it's a bad idea if Indians and Chinese wish to progress...

          Fundamentally I understand your point - if everyone has a straw sucking up the oil fields, then they will dry up much faster. But I say that you cannot stop the rest of the world from trying to progress - either physically or morally. After all, America showed the world that a life of materialism and luxury is desirable since most of your middle class has (until recently) attained it, and Hollywood keeps exporting and advertising it. Then you want to tell the world - "no, this is for US, it's not for YOU". A word of advice: watch your back.

          However if we don't find a viable, portable and economically feasible source of energy soon, there's going to be one hell of a fight for the last few billion barrels of oil - and I'm not even sure the US would win.

    --
    Seven puppies were harmed during the making of this post.
  18. Re:And will be unavailable anyplace else.... by Kokuyo · · Score: 4, Informative

    Switzerland is overrun with SUVs as well, as is Germany. The trend may have been started in the US but Europe was quick to pick it up and give it momentum.

  19. Re:And will be unavailable anyplace else.... by Dunbal · · Score: 4, Insightful

    To turn around to countries that have been using cars for years in a major way and say "well give up your car" - rememebr those countries' lifestyles have been based around cars for many years...in the US since the 40's-50's (really before then, but that was an insane boom time). The AVERAGE american commute is 30 minutes by car - not feasible by foot/bike...and 30 minutes by car usually means about 1-1.5 hours by train/bus each direction. Again, it's living standard. If you never had it you didn't build your life around it.

          I agree that no one will willingly give up their lifestyle (which is characterized by unparalleled per capita WASTEFULNESS) in America and Europe. The key word here is WILLINGLY. However you need to realize that people in less developed countries will not willingly give up their right to strive for a better standard of living.

          Your argument is basically "we already have it, so you can't" is a non sequitur. Of course it's easy to argue for the position that favors yourself - you've grown comfortable in that position. I'm taking the other side of the argument - first it's not your decision to make - the last barrel of oil will go to the highest bidder. Supply and demand determine this, not pseudo-morality. Second - if you try to enforce a double standard on developing nations (it's ok for us but not for you), be prepared for a fight to the death - since after all a prohibition will be considered "death" by the developing nation anyway, therefore they have nothing to lose.

          Humans will only understand that the oil is gone after the oil is gone. We're not good at forward thinking on a collective basis - if you want examples just look at the US government.

    --
    Seven puppies were harmed during the making of this post.
  20. Re:And will be unavailable anyplace else.... by Abcd1234 · · Score: 5, Insightful

    Your argument is basically "we already have it, so you can't" is a non sequitur.

    But that's not his argument. His argument is, here in north america, we made the huge mistake of designing communities such that a vehicle was a requirement for living. In particular, the suburban and ex-urban phenomenon has left your average American completely incapable of living without personal long-distance transportation. And this phenomenon is coupled with a truly massive underfunding of public transportation, meaning that even those within a reasonable distance of their place of work have no option but to drive.

    And so, the solution isn't to give Indians more cars, thus encouraging the very lifestyle north america has mistakenly committed themselves to. The solution is to build communities where cars *aren't necessary in the first place*. Not because "we already have it, so you can't", but because "we already have it, and trust me, you really don't want it".

  21. Re:Oh, Joy, Joy, more oil comsumers by ricegf · · Score: 4, Interesting
    Although you're speaking facetiously, I'll answer your question honestly.
    1. Americans have experienced the severe negative effects of air pollution. It would be unkind not to warn the world's largest democracy to avoid our mistake.
    2. Technology molds society. After 70 years, American society cannot simply "stop driving". It will take a generation or more to transform American society into something compatible with less personal transportation - like, say, virtual living.
    3. Not everyone in this forum has "talked down" to the developing world. Of those who have, not all "drive big Ford trucks". I drive a small Ford economy car, and power my house with 100% wind energy. So do I have your permission to warn Indians of the risk they are facing, and how they might avoid the worst effects?

    I understand the point you are intending, but consider whether your bashing 300,000,000 people with such a broad bat isn't the moral equivalent of those who "talk down" to the developing world.

  22. Re:And will be unavailable anyplace else.... by Abcd1234 · · Score: 4, Insightful

    then correct your mistake. you can't make others learn without them making the same mistake themselves.

    Well that's simply ridiculous. You're saying an addict can't tell their child that drugs are bad? Or a heart patient can't tell their relatives to eat healthy?

    Should the US try and fix it's problems? Yes, of course. But that doesn't mean it can't speak from authority when it says that a culture dependent on cheap gas and personal transportation is a really *bad* idea.

  23. Re:And will be unavailable anyplace else.... by Chris+Burke · · Score: 5, Interesting

    Just because it is the path that America went down doesn't mean that it is the best path for other nations to follow.

    Yes, and if India decides that they should follow a different path, then more power to them.

    I think that the argument against giving them gas-powered cars is valid.

    We aren't giving them anything, and thus it is not our choice to not give them. We are not the Greek gods, and Tata Motors is not Prometheus, okay?

    It's the whole attitude here that pisses me off. I'd have no problem if people were saying "Hey India, look at what heavy adoption of cars at the expense of public transportation did to our country. You might want to think before making the same mistake we did." Instead, all I hear is this air of superior judgement, all "India shouldn't be given cars because they're going to fuck up the environment". It's the combination of the hypocrisy of ignoring or downplaying our own effect as polluter, with the sense of superiority where of course nobody can tell us what to do but we can decide whether India should be allowed to have cars that just reeks of hypocrisy and arrogance.

    India already has the gift of fire-in-a-cylinder-with-a-piston. That djinni has been out of the bottle for a long time. And I don't see much to complain about with this particular incarnation. Compared to the fuel economy and emissions of the top gas and hybrid cars, it's competitive on fuel economy and emissions. Compared to the average car in the North American fleet, it's very good. Compared to the two-stroke engines running scooters and auto-rickshaws in the cities of India already, and which the Nano is priced to compete against, it is insanely great on emissions.

    I think that India would be a perfect market for electric cars. I think that India would be a perfect market for electric cars. Electric cars are not big in America because the average American's commute exceeds the range and speed requirements for the average electric car currently in production.

    Except an electric with enough juice for even a short commute is going to cost a hell of a lot more than the Nano. Yes, ICEs are not the ideal solution going forward. In the meantime, electrics serve some few needs, and hopefully will serve more in the future. In the meantime, if they want to improve their standard of living in a way that will be both affordable and get them halfway across the city and back or to the next town and back, and which will actually reduce emissions when it replaces the currently highly emissive vehicles that clog New Delhi, then who are you or I to say no? It's not like we're setting a better example, now are we? There's nothing wrong with discussing the issues, there is something wrong with riding a high horse while doing so.

    --

    The enemies of Democracy are