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New ICANN TLDs May Cause Internet Land Rush

wiryd writes "A new ICANN proposal would allow applications for almost any TLD. From the article: 'Tourists might find information about the Liberty Bell, for example, at a site ending in .philly. A rapper might apply for a Web address ending in .hiphop. "Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs. "It could translate into one of the largest marketing and branding opportunities in history."'"

43 of 443 comments (clear)

  1. Alternative viewpoint: by ivan256 · · Score: 5, Insightful

    "Tourists probably won't find information about the Liberty Bell at a site ending in .philly just like they don't, for example, find anything useful at sites ending in .info."

    If you see a company snap up a new TLD at the recommendation of their marketing department, it's time to sell their stock. Unless somebody comes up with a novel technical use for an entire TLD, this is going to be a massive flop.

    1. Re:Alternative viewpoint: by eldavojohn · · Score: 4, Insightful

      Unless somebody comes up with a novel technical use for an entire TLD

      From the article,

      To beat a competitor to the punch, a company might decide it needs to control a new generic domain, such as .cereal or .detergent, but it would be costly. The currently proposed application fee is $185,000, says Levins, plus an annual "continuance" fee of $25,000. If more than one company wants a suffix, there could be a bidding war.

      So ICANN has reinvented the .com bidding war and they're the money makers because they missed out on auctioning cereal.com and cereal.org etc. Also, if the company's dropping $185k on the application fee, I think I would sell my stock anyway.

      --
      My work here is dung.
    2. Re:Alternative viewpoint: by hansamurai · · Score: 5, Interesting

      The age of the domain name is over in my opinion. People find information by going through search engines, I would guess a very small population still types www.whatiwant.com when surfing. They would have learned their lesson a long time ago that that's not a smart idea.

      Just get a domain name that's slightly relevant to your topic or service, and you're fine. Google magic will do the rest.

    3. Re:Alternative viewpoint: by Anonymous Coward · · Score: 5, Insightful

      Well, I could see spammers with a real economic use for dot.corn (look carefully - dot - c - o - r - n, not c - o - m)

      ~tomhudson (not logged in)

    4. Re:Alternative viewpoint: by Anonymous Coward · · Score: 5, Insightful

      Just get a domain name that's slightly relevant to your topic or service

      Why make it even slightly relevant? Amazon didn't. Google didn't. Ebay didn't. I'm sure there must be counter examples of people making a success out of 'relevant' names, but I suspect they're in the minority.

    5. Re:Alternative viewpoint: by Dancindan84 · · Score: 5, Funny

      Application Fee: $185K
      Annual renewal: $25K
      Owning the rights to the entire .ass domain....

      PRICELESS

      --
      "Always forgive your enemies; nothing annoys them so much." - Oscar Wilde
    6. Re:Alternative viewpoint: by cabjf · · Score: 3, Insightful

      It is relevant as the domain names are the name of the company. Now if you want to get into why they chose company names that make no sense and don't seem readily marketable, that's a different argument.

    7. Re:Alternative viewpoint: by Anonymous Coward · · Score: 5, Funny

      "Google didn't"?

      Their domain name is obviously relevant to googling, duh.

    8. Re:Alternative viewpoint: by nitehawk214 · · Score: 3, Funny

      Well, I could see spammers with a real economic use for dot.corn (look carefully - dot - c - o - r - n, not c - o - m)

      ~tomhudson (not logged in)

      .con would be more likely to be mistyped. And much more accurate a description.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    9. Re:Alternative viewpoint: by techno-vampire · · Score: 4, Funny

      Owning .ass is only profitable if you also own .tits. After all, we all know that what sells is .tits and .ass.

      --
      Good, inexpensive web hosting
  2. Oh great. by GeekZilla · · Score: 4, Insightful

    My dad still gets confused when an address ends in something besides, ".com".

    --
    Veritas patesco per quaestio questio. Truth is revealed through questions.
    1. Re:Oh great. by whathappenedtomonday · · Score: 3, Funny

      Apparently, he needs some ".edu".

      --
      I hope I didn't brain my damage.
  3. Epic Security Problem in My Opinion by eldavojohn · · Score: 5, Insightful

    Tourists might find information about the Liberty Bell, for example, at a site ending in .philly.

    Or maybe .pa or maybe even .penn or maybe even .hist or maybe even .bells or maybe even .revwar? Or maybe tourists will have to check all of those since they're all valid categories? And maybe the site www.ushistory.org/libertybell/ will have to register in all of those categories?

    A rapper might apply for a Web address ending in .hiphop.

    Or maybe .music or maybe .ryhme or maybe .lyric or maybe .album or maybe .songs or maybe .r for "Rapper" or maybe .rap? Or maybe I want to target fans of said rapper and register his name dot whatever on one of those and post it all over message boards. On the site would be a link saying "click here for the latest album free!" where they enter their address and name? Then I Google bomb said rappers name on forums and boards with my site so that it shows up as number one in Google. If I get sued for it, just give it up and dream up another TLD that could dupe a fan. Let's not even get started on my vast collection of www.google.cmo, www.google.ocm, www.google.moc, etc.

    I'm just going to throw out the idea that TLDs were never intended to be a complete ontology of all things. And you're making a whole lot of problems (security and logistical) for people so that you can make clever domain names. Is this really necessary?

    The article makes them sound ridiculously expensive ... what exactly is the point of this again? An ICANN get rich quick scam?

    --
    My work here is dung.
    1. Re:Epic Security Problem in My Opinion by Endo13 · · Score: 3, Interesting

      Exactly. Wasn't the whole point of DNS to make websites easier to find? With this change, it might just be easier to remember the ip address.

      --
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    2. Re:Epic Security Problem in My Opinion by Bromskloss · · Score: 5, Funny

      An ICANN get rich quick scam?

      ICANN haz money?

      --
      Swedish plasma phys. PhD student; MSc EE; knows maths, programming, electronics; finance interest; seeks opportunities
    3. Re:Epic Security Problem in My Opinion by Anonymous Coward · · Score: 5, Funny

      might just be easier to remember the ip address.

      Ah, my friend, that's where IPv6 comes in.

      Joking aside, we're probably not adopting IPv6 fast enough. This TLD thing, however, is crazy.

    4. Re:Epic Security Problem in My Opinion by rthille · · Score: 3, Informative

      No the point of DNS was to replace the unmanageable /etc/hosts issue.

      --
      Awesome furniture, accessories and cabinetry in Santa Rosa, CA: http://humanity-home.com/
    5. Re:Epic Security Problem in My Opinion by Estanislao+Mart�nez · · Score: 3, Interesting

      Wasn't the whole point of DNS to make websites easier to find?

      No, not really.

      The internet works through a stack of protocols laid on top of each other, and different protocols require different levels of detail in identifying nodes of the network. For example, IP addresses have a network/subnetwork hierarchical structure that is used by routers to send packets to their destination. That sort of detail about how to route packets, however, is irrelevant to higher-level applications to HTML, where it is better to identify nodes in the network with symbolic names that aren't tied directly to packet routing.

      Hence, the point of DNS is to allow us to change the low-level layout of the network (and hence, the IP addresses of hosts) without breaking high-level applications that just don't care about routing detail. The easiest example: to change your hosting provider without breaking links to your sites.

      The other important thing to understand about DNS is that domain names are hierarchical because DNS is designed as a way of hierarchically delegating the authority to establish the mapping between names and IP addresses.

      If we want to make websites easier to find, there are much better solutions such as portals, search engines and web directories. The fact that DNS names have become so important is because early browsers had an address bar that shows the URL and allows users to enter DNS addresses. This UI has become fossilized as a method for end users to reach content. But this can quite easily be replaced to use something other than DNS, and hopefully, it will be done.

  4. ICANN has a business model. by dattaway · · Score: 5, Insightful

    What a business it is. And you never really can "own" a domain, you simply lease it. Miss a payment and a squatter owns your traffic.

    1. Re:ICANN has a business model. by Garridan · · Score: 3, Insightful

      This will be really great when somebody takes control of the .corn TLD. It looks just enough like .com in certain fonts to phish the fuck out of people. Welcome to paypaI.corn! Please log in to give me all your ca$h!!!

  5. Welcome to the age by Daimanta · · Score: 4, Informative

    of horrible urls. How will people still be able to understand URLs if the are horribly malformed? Soon, people will not be able to distinguish between a TLD and a domain and people will fall to cleverly constructed scams.

    Also, no domain is safe. Everybody can now claim google.philly or google.hiphop and companies can do nothing about it(or start countless lawsuits). This is a bad idea and implementing this will cause the www to be more confusing than it is now.

    --
    Knowledge is power. Knowledge shared is power lost.
  6. largest marketing and branding opportunities? by arcmay · · Score: 5, Informative

    "It could translate into one of the largest clusterfucks in history."

    FTFY

  7. seen this before by bugi · · Score: 5, Funny

    Remember when Pandora opened that cute little box?

    1. Re:seen this before by Aladrin · · Score: 5, Funny

      Dude, I know your ID is 4 digits, but... How old ARE you that you remember that event?

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    2. Re:seen this before by derGoldstein · · Score: 5, Funny

      4-digits? That's around the industrial revolution.
      3-digits means they've witnessed the crucifixion.

      --
      Entomologically speaking, the spider is not a bug, it's a feature.
  8. More like by future+assassin · · Score: 4, Insightful

    The biggest cash grab ever.

    --
    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
  9. Impossible to overstate the SPAM opportunity ... by damn_registrars · · Score: 5, Insightful

    ICANN is now going to allow people to purchase their own gTLDs (for a price, of course). And when you own the TLD, you are the one who gets to set the rules for registration of domains underneath said TLD. As if WHOIS records aren't already bad enough; now companies can buy up their own TLDs and set their own rules for contact information for customers who purchase domains under said TLD.

    Currently, if you receive a spam email selling you (insert favorite spamming product here), you can look up the domain name that is being spamvertised, and generally figure out who is responsible for the operation. With that information you can contact the registrar and the hosting company regarding the activity that is going on. And currently, if the registrar does not react accordingly, you have some (though very limited) choice of action through ICANN if the registrar is blatantly in violation of their obligations to maintain accurate records.

    However, ICANN's obligations end with the most common TLDs (.com, .net, .org, and a few others). If they sell a domain like ".pillz" to your favorite spammer, he can setup an unlimited number of second level domains under that for his spamming enterprise, and will have no obligation to have any contact information (valid or not) for those domains. From which will rise the eternally-registered spamvertising domains, over which nobody will have jurisdiction because there will be no record of where the owner (or his business) resides.

    This will open the floodgates in a way we have not seen before. I discussed this a while ago when they first brought up this horrendous idea. But they will keep with it, because it will make some fast money. The rest of us can all go to hell with our email.

    Forget the land rush. This will cause a spam rush that could potentially make sub-prime mortgages look like a good idea.

    --
    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  10. Worthless idea .... by King_TJ · · Score: 3, Insightful

    One of the biggest reasons to have a specific domain name is because it's memorable enough and relevant enough so people will use it in lieu of a search engine.

    (EG. If I don't know the URL for McDonalds restaurants, am I going to Google for it, or would I just try www.mcdonalds.com first?)

    When you make the TLD an "anything goes" deal, vs. a distinct few possibilities - you make it MUCH harder for people to find you that way. (Initially, people will keep trying .com, knowing that's the "standard" ... and as time goes on, all the people registering random, new TLDs will cause those .com based searches to be increasingly worthless. They'll go back to doing searches for you, vs. taking random stabs as to what TLD you might be under.)

  11. Should have been done differently from the start by darpo · · Score: 4, Interesting

    I really wish that instead of arbitrary TLDs, that from the beginning, domain names would have been a free form string. Say, 64 characters, barring special characters like spaces and so forth. It's not like people use the existing TLDs consistently. Cool things about such an approach: really creative, fun names would crop up. No more domain squatting nonsense; you'd have much more freedom in naming your site.

  12. Sure. Anybody... by Jane+Q.+Public · · Score: 3, Informative

    ... anybody who has $185,000 for the fee, that is.

    1. Re:Sure. Anybody... by geekoid · · Score: 3, Insightful

      I ahve said for a long time now, the best PR move the porn industry could do was all use an .xxx domain.

      People who want it, can find it, people who want to block it can do so easier.
      It won'[t stop teens from getting to it, but it will be the next important step into mainstream acceptance a a legitimate business.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  13. Huh? I still use IP addresses by thomasdz · · Score: 3, Funny

    What's this all about? I surf the internet using IP addresses.
    My favorite site is 216.34.181.48

    --
    Karma: Excellent. 15 moderator points expire sometime.
  14. USPS Releases New Addressing Plan by VoxMagis · · Score: 5, Funny

    Forget about those old blah street names and numbers! Now you can request a NEW EXCITING address that would really mean something to your friends and family!

    Instead of:
    1122 A St.
    North Somewhere, NY 99999

    You can now purchase:
    Hey, I'm here and you can find me at the end of the road on the left side right past the dog that always barks at you and only has three legs unless his owner has him chained up in the back so in that case you'd have to look for the broken tricycle that I left by the front door. Oh and I'm somewhere on the top of the map in a really heavy population state!

    Act Now!

    --
    -- I really need to bleed off some of this /. karma.
  15. Can we stop it? by Anonymous Coward · · Score: 3, Interesting

    Where do we sign up to have this not happen?

    1. Re:Can we stop it? by damn_registrars · · Score: 4, Informative

      Where do we sign up to have this not happen?

      You must be new here. You had a chance. ICANN took comments on this last year. Apparently not enough people spoke up about the problems, because they are going forward with it anyways.

      --
      Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  16. Time for a new Internet? by kenp2002 · · Score: 3, Insightful

    Perhaps it's time we revolt and set up a new Internet with a non-commerical clause so we can get back to using the Internet for what it was intended for, making us smarter rather then selling us shit...

    --
    -=[ Who Is John Galt? ]=-
  17. Rule of thumb: by fuzzyfuzzyfungus · · Score: 5, Insightful

    Anybody who says "It could translate into one of the largest marketing and branding opportunities in history." as though it is a good thing needs to have their face introduced to the cluebat. Followed by the truthbat and the justicebat. Then the cluebat again, just to be safe.

  18. Re:One I'm SURE no one's thought up... by Timothy+Brownawell · · Score: 4, Funny

    .xxx

    That'll probably be one of the first few to go, right after .con, .c0m, .0rg, .etc .

    "Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs.

    There is one exception to this: .cheezburger has been reserved for ICANN's exclusive use.

  19. Re:One I'm SURE no one's thought up... by Philip+K+Dickhead · · Score: 3, Funny

    slashdot.slashdot.slashdot

    or

    slashdot.dotorg

    --
    "Speaking the Truth in times of universal deceit is a revolutionary act." -- George Orwell
  20. Re:One I'm SURE no one's thought up... by geminidomino · · Score: 4, Funny

    Sadly, that makes me think of usenet more than the web...

    Did they ever make an alt.microsoft.developers.developers.developers ?

  21. Re:One I'm SURE no one's thought up... by sexconker · · Score: 4, Interesting

    .xxx and .sex were rejected and "banned" ages ago.

    I suspect this will take either of the two extremes:

    Rubber-stamp everything and try to rake in money.
    Keep that asshole shut tight and reject most applications.

    Is ICANN a bunch of moron? Are they corrupt? Do they like money? Are sensationalist news articles fed to the media in order to get people to "BUY NOW!!! EVERYONE'S BUYING NOW!!! HURRY BEFORE THEY'RE GONE!!!"?

    ICANN can go suck a top level dick.

  22. Re:One I'm SURE no one's thought up... by whiledo · · Score: 4, Interesting

    You forgot the third option. They'll likely bypass the normal pricing for their new gTLD crap and have a special auction for the .xxx and .sex ones. The easiest way to predict their next move is to think "What would I do if I could make up arbitrary rules regarding domains, charge whatever I like for it, and no one out there is likely to step in and stop me?"

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  23. OOGA OOGA by euroderf · · Score: 5, Funny

    The 2-digits are all Neanderthals.

    OOGA OOGA