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New ICANN TLDs May Cause Internet Land Rush
wiryd writes "A new ICANN proposal would allow applications for almost any TLD. From the article: 'Tourists might find information about the Liberty Bell, for example, at a site ending in .philly. A rapper might apply for a Web address ending in .hiphop. "Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs. "It could translate into one of the largest marketing and branding opportunities in history."'"
"Tourists probably won't find information about the Liberty Bell at a site ending in .philly just like they don't, for example, find anything useful at sites ending in .info."
If you see a company snap up a new TLD at the recommendation of their marketing department, it's time to sell their stock. Unless somebody comes up with a novel technical use for an entire TLD, this is going to be a massive flop.
Tourists might find information about the Liberty Bell, for example, at a site ending in .philly.
Or maybe .pa or maybe even .penn or maybe even .hist or maybe even .bells or maybe even .revwar? Or maybe tourists will have to check all of those since they're all valid categories? And maybe the site www.ushistory.org/libertybell/ will have to register in all of those categories?
A rapper might apply for a Web address ending in .hiphop.
Or maybe .music or maybe .ryhme or maybe .lyric or maybe .album or maybe .songs or maybe .r for "Rapper" or maybe .rap? Or maybe I want to target fans of said rapper and register his name dot whatever on one of those and post it all over message boards. On the site would be a link saying "click here for the latest album free!" where they enter their address and name? Then I Google bomb said rappers name on forums and boards with my site so that it shows up as number one in Google. If I get sued for it, just give it up and dream up another TLD that could dupe a fan. Let's not even get started on my vast collection of www.google.cmo, www.google.ocm, www.google.moc, etc.
... what exactly is the point of this again? An ICANN get rich quick scam?
I'm just going to throw out the idea that TLDs were never intended to be a complete ontology of all things. And you're making a whole lot of problems (security and logistical) for people so that you can make clever domain names. Is this really necessary?
The article makes them sound ridiculously expensive
My work here is dung.
What a business it is. And you never really can "own" a domain, you simply lease it. Miss a payment and a squatter owns your traffic.
"It could translate into one of the largest clusterfucks in history."
FTFY
Remember when Pandora opened that cute little box?
ICANN is now going to allow people to purchase their own gTLDs (for a price, of course). And when you own the TLD, you are the one who gets to set the rules for registration of domains underneath said TLD. As if WHOIS records aren't already bad enough; now companies can buy up their own TLDs and set their own rules for contact information for customers who purchase domains under said TLD.
.net, .org, and a few others). If they sell a domain like ".pillz" to your favorite spammer, he can setup an unlimited number of second level domains under that for his spamming enterprise, and will have no obligation to have any contact information (valid or not) for those domains. From which will rise the eternally-registered spamvertising domains, over which nobody will have jurisdiction because there will be no record of where the owner (or his business) resides.
Currently, if you receive a spam email selling you (insert favorite spamming product here), you can look up the domain name that is being spamvertised, and generally figure out who is responsible for the operation. With that information you can contact the registrar and the hosting company regarding the activity that is going on. And currently, if the registrar does not react accordingly, you have some (though very limited) choice of action through ICANN if the registrar is blatantly in violation of their obligations to maintain accurate records.
However, ICANN's obligations end with the most common TLDs (.com,
This will open the floodgates in a way we have not seen before. I discussed this a while ago when they first brought up this horrendous idea. But they will keep with it, because it will make some fast money. The rest of us can all go to hell with our email.
Forget the land rush. This will cause a spam rush that could potentially make sub-prime mortgages look like a good idea.
Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
Forget about those old blah street names and numbers! Now you can request a NEW EXCITING address that would really mean something to your friends and family!
Instead of:
1122 A St.
North Somewhere, NY 99999
You can now purchase:
Hey, I'm here and you can find me at the end of the road on the left side right past the dog that always barks at you and only has three legs unless his owner has him chained up in the back so in that case you'd have to look for the broken tricycle that I left by the front door. Oh and I'm somewhere on the top of the map in a really heavy population state!
Act Now!
-- I really need to bleed off some of this
Anybody who says "It could translate into one of the largest marketing and branding opportunities in history." as though it is a good thing needs to have their face introduced to the cluebat. Followed by the truthbat and the justicebat. Then the cluebat again, just to be safe.
OOGA OOGA