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Apple Rumored To Want To Buy Twitter

OSXGlitch writes "A post on TechCrunch this morning extends the rumor that Apple wants to buy Twitter with part of their massive cash reserve (estimated at nearly $29B). The Twitterverse is alive with speculation that the price being discussed is $700 million. This goes against reports that Twitter's founders aren't interested in selling, and that they estimate the value of the company at around $250 million. Two questions: How do we all feel about the possibility of Apple owning Twitter? And, can Twitter decline an offer that is nearly three times their estimated worth?"

85 of 325 comments (clear)

  1. I will quit twitter by QuantumG · · Score: 5, Insightful

    and nothing of value will be lost.

    --
    How we know is more important than what we know.
    1. Re:I will quit twitter by Stele · · Score: 4, Insightful

      I've never used twitter...

      ...and nothing of value will be lost.

    2. Re:I will quit twitter by Animaether · · Score: 5, Funny

      your post is true both ways ;)

      <QuantumG> I will quit twitter
      <Twitter> and nothing of value will be lost

    3. Re:I will quit twitter by davester666 · · Score: 5, Insightful

      If anything, this is just an attempt to link Twitter to a company that has a very large wad of cash (which isn't that common right now), as well as one that mass name recognition (namely Apple), in order to increase Twitter's apparent value, either for more funding or to sell part/all of the company to somebody else.

      Nobody at Apple is stupid enough to buy an SMS service.

      If there was somebody this dumb at Apple, they would have already spent way to much for an instant messaging service (I bet you could buy AOL's IM service at fire-sale prices if you took the rest of AOL with it from TimeWarner).

      --
      Sleep your way to a whiter smile...date a dentist!
    4. Re:I will quit twitter by Anonymous Coward · · Score: 5, Funny

      i could offer you $50 to sell me your genitals

      and nothing of value will be lost.

    5. Re:I will quit twitter by Mean+Variance · · Score: 5, Insightful

      any privately held company is under no compulsion to sell anything regardless of incentive.

      Yeah. Craigslist immediately comes to mind.

    6. Re:I will quit twitter by jcr · · Score: 2, Insightful

      Nobody at Apple is stupid enough to buy an SMS service.

      There are thousands of people at Apple, and out of a sample that large, I'm sure you could find at least one person who thinks that buying Twitter is a good idea. I doubt that any such person is even at the director level.

      If Apple wanted something like Twitter, they could just bring up some Jabber servers on me.com. If they wanted access to Twitter's userbase, they could cut a deal like they did with AOL for iChat access.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    7. Re:I will quit twitter by knappe+duivel · · Score: 2, Funny

      That makes you a twitterquiter

    8. Re:I will quit twitter by Anonymous Coward · · Score: 2, Informative

      Isn't saying SMS service like saying ATM machine?

    9. Re:I will quit twitter by MCSEBear · · Score: 5, Interesting

      Hopefully, the cycle of companies with large expenses and no profits being purchased by the stupid will come to an end. We all know how profitable Skype has been for after eBay paid 2.6 Billion dollars for them. Not to even mention how profitable Youtube has been since Google paid a mere 1.65 Billion dollars for them.

      Apple is sitting on a buttload of cash right now, but wouldn't it be a hell of a lot more logical for them to build a fab with it? They certainly have been gathering in a whole lot of chip design expertise lately.

    10. Re:I will quit twitter by LaurieDash · · Score: 2, Informative

      Indeed. For anybody wishing to read more about this prospect it was disucussed recently.

    11. Re:I will quit twitter by Liquidrage · · Score: 3, Informative

      Yes, because right now Jabber = Twitter?
      You're confusing "like twitter" with "is twitter". I doubt it's hard to make a cola that tastes a lot better then Coke. At least it wouldn't cost as much as they spend on advertising. But trying to beat them wouldn't work out well because the brand is established.

    12. Re:I will quit twitter by Yizzerin · · Score: 5, Informative
      I think your general point has merit, but your examples might not be 100% correct.

      We all know how profitable Skype has been for after eBay paid 2.6 Billion dollars for them.

      Skype actually has been profitable recently. That said, Skype does not match up well with eBay's overall business model and I remember reading that they are looking to sell it.

      Not to even mention how profitable Youtube has been since Google paid a mere 1.65 Billion dollars for them.

      Could it be a branding/goodwill tool that also helps them drive users to their search? They certainly paid an exorbitant amount for the eventual profitability, regardless, but Google and YouTube are now both cultural icons.

    13. Re:I will quit twitter by MeatBag+PussRocket · · Score: 5, Funny

      isin't being pedantic like being redundant, only more annoying?

      --
      i wage a holy war against the apostrophe.
    14. Re:I will quit twitter by Firehed · · Score: 4, Interesting

      During the time of the YouTube acquisition, it was often discussed that they might have done it in order to set precedents for copyright laws and other distribution-related stuff (net neutrality, etc.) since Google has better lawyers than YouTube could have hoped to afford at the time. Theory being that if Youtube was sued, they wouldn't have the funding to fight unfair charges and a precedent would be set against them and other providers of free content; whereas with Google backing them they'd have the funding and/or legal team to win and have it go in their favor. It sucks that our court system favors who has the better lawyers and not what's actually in the law books, but that's life.

      Skype, on the other hand, was just a stupid choice by eBay. But you can't expect much different from a company that's founded around the very concept of bad buying decisions.

      --
      How are sites slashdotted when nobody reads TFAs?
    15. Re:I will quit twitter by Firehed · · Score: 3, Informative

      Nobody at Apple is stupid enough to buy an SMS service.

      Actually, when you phrase it like that, it really makes perfect sense. As a micro-messaging service, it wouldn't make much sense as an Apple property. As something to replace SMS, I would actually see it being a very valuable addition to their lineup as an iPhone customer (provided it stays as open as it is now). Apple has already been able to bully AT&T into giving up MUCH more than anyone would have thought possible simply by being so damn successful over the last few years, it's actually not out of the question that they'd want to push that further.

      Of note: I won't pay any extra for SMS messages on my iPhone. The concept of paying $0.25 for 160B of data which is built into the cellular service overhead and costs them absolutely nothing to maintain is absurd. $5/mo for unlimited texting is only slightly less insane. I get 200 texts built into my normal plan (first-gen iPhone) which is fine for what I do. However, it would be a fantastic value-add to get around that entirely by, in effect, replacing the SMS app on the phone with a Twitter client of sorts (at least for direct messages) - even if only to spite AT&T. I already use DMs in favor of SMS for my friends that have a twitter account (most of them) simply because it doesn't count towards my text message limit.

      There is, of course, no shortage of Twitter apps on the iPhone (nor most smartforms I think; standard phones can still do it over sms) so it's not much of an issue except for the lack of "push" functionality. I don't know how that will be handled in the 3.0 SDK but I doubt it'll be as seamless as SMS and phone calls are since there's the intermediate server that everything funnels through.

      If they could pull off something where they go behind the carriers' backs to make it a free, open protocol to contact cellular phones, it would be awesome. Doesn't matter whether it's Twitter or not, but it's already got a large userbase and is well-suited to the application. The only reason that Twitter is even relevant to the picture is that it seems like the only way to, in effect, make SMS free* - as it should be.

      *Maybe a buck a month for unlimited. The current situation where bandwidth to the ISS is cheaper goes well beyond ridiculous. I don't think you could use an entire megabyte of bandwidth a month over SMS.

      --
      How are sites slashdotted when nobody reads TFAs?
    16. Re:I will quit twitter by Alioth · · Score: 2, Insightful

      Google didn't pay 1.65bn, they actually paid most of the price using their highly overhyped and overinflated stock. So they were paying for one overinflated stock with another overinflated stock - net result, nothing of value was lost and most of that 1.65bn was actually notional and didn't really exist as such.

    17. Re:I will quit twitter by cdrudge · · Score: 2, Funny

      Could it be a branding/goodwill tool that also helps them drive users to their search?

      Right. Because Google really needed YouTube to drive people to their search.

    18. Re:I will quit twitter by BrokenHalo · · Score: 2, Interesting

      so was it really overhyped and overinflated at the time as such?

      Given that it's largely driven by vapour, it possibly was and is. I have no figures to back this up (anyone?) but I suspect a large part of Google's value is driven by IP more than by tangible assets.

  2. The Guardian says this is hot air by levell · · Score: 5, Interesting

    This Guardian article argues that the story is complete hot air, the two sources (Tech Crunch and ValleyWag) are both unconvinced themselves and the Twitter execs seem to be in the wrong part of the US to be locked into negotiations with Apple.

    Leaving aside whether it is true or not, it seems a very strange fit. Apple doesn't seem to gain very much in its core business from the acquisition

    --
    Struggling to find a day everyone can make? WhenShallWe.com
    1. Re:The Guardian says this is hot air by s73v3r · · Score: 5, Insightful

      Twitter doesn't fit in with Apple's core business model, and Apple doesn't seem to like wasting money and time on stuff that doesn't make them lots of money in return. What happened to the good ol days of Apple speculative rumors, when the rumors were at least plausible?

    2. Re:The Guardian says this is hot air by Earthquake+Retrofit · · Score: 5, Funny

      What happened to the good ol days of Apple speculative rumors, when the rumors were at least plausible?

      kdawson?

      --
      Fifty years of Yippie! 1968-2018
    3. Re:The Guardian says this is hot air by tomhudson · · Score: 4, Funny

      I think Apple and Twitter are a perfect fit.

      I think Microsoft and Twitter are a perfect fit.

      There, fixed it for you.

      New rumour:

      "Microsoft, after cutting another 3,000 workers today, announced that they will be buying Twitter, the sms service that doesn't know how to make money, with the savings. In a cooperative deal with Disney, it will now be rebranded as TweetyPie Live, and will include such features as Microsoft Office integration.

      As Steve Balmer said, "We're excited about this deal. Now you'll be able to update your spreadsheet literally in a tweet. And for all those laid-off Microsofties, you'll be able to dynamically update your resumes from the next version of Word, provided you respect the license not to tweet anything bad or derogatory, or publish negative benchmarks, or say that I need deodorant as much as RMS does.

      We're also going to integrate it with Microsoft Live Search so that we can use Microsoft AdVantage to generate more pay-per-click revenue from the tweet stream. And we'll import the smilies from MS - Messenger. And give it a ribbon bar. And embed it in your car mp3 player, so you can tweet-n-drive. This will be big! It has the potential to be the next Zune!

    4. Re:The Guardian says this is hot air by RiotingPacifist · · Score: 3, Insightful

      that's why they need twitter, if they control twitter they can make the rumors believable again and this allows them to make more money!

      --
      IranAir Flight 655 never forget!
    5. Re:The Guardian says this is hot air by nausea_malvarma · · Score: 4, Insightful
      Apple. Twitter. What do they have in common?

      Hipsters use both.

    6. Re:The Guardian says this is hot air by s73v3r · · Score: 2, Insightful

      So they should buy a company to get the users that they already have?

    7. Re:The Guardian says this is hot air by xenocide2 · · Score: 5, Interesting

      The question then is, who started the rumor? Probably the twitter execs themselves, who are in negotiations with a different party and need some leverage to prop a valuation greater than zero.

      --
      I Browse at +4 Flamebait

      Open Source Sysadmin

  3. One thing is for certain... by randombilly · · Score: 2, Funny

    It would, at the very least, make for a much better Tweet App on my iPhone....

    1. Re:One thing is for certain... by Anonymous Coward · · Score: 2, Insightful

      You need a life. Twitter is the most useless waste of time and human resource. It is the domain of those with no personal life because they want everyone else to know when they take a toilet break.

    2. Re:One thing is for certain... by jcr · · Score: 4, Interesting

      Twitter is the most useless waste of time and human resource.

      I don't use it myself, but I've seen it come in handy on a number of occasions. I was at WWDC last year, and I went to a bar with a couple of friends. One of them posted where we were, and twenty minutes later we had a party with about a hundred people in attendance. Rather more convenient than looking up a bunch of people and calling them.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:One thing is for certain... by GF678 · · Score: 2, Insightful

      I was at WWDC last year, and I went to a bar with a couple of friends. One of them posted where we were, and twenty minutes later we had a party with about a hundred people in attendance. Rather more convenient than looking up a bunch of people and calling them.

      The typical geek probably doesn't socialize enough to warrant such an opportunity to use something like Twitter, so that's part of the reason why Slashdotters don't understand its appeal.

      Slightly trollish, but accurate.

    4. Re:One thing is for certain... by Macrat · · Score: 4, Funny
      Yeah, but you only got the lonely losers who read Twitter.

      All the really interesting people were at the real parties.

    5. Re:One thing is for certain... by Anonymous Coward · · Score: 3, Insightful

      Isn't it better to be at a bar with 100 friendly losers than sitting in your moms basement telling Slashdot how useless twitter is?

  4. Don't care. by Dyinobal · · Score: 4, Insightful

    Twitter could be owned by the legion of doom and it still wouldn't make it interesting or remotely useful.

    1. Re:Don't care. by zmollusc · · Score: 2, Funny

      Some would say the twitters are the legion of dumb.

      --
      They whose government reduces their essential liberties for temporary security, receive neither liberty nor security.
  5. Value based on what, exactly? by religious+freak · · Score: 4, Insightful

    And, can Twitter decline an offer that is nearly three times their estimated worth?"

    And how exactly was that value derived? Value is based on the present value of future earnings, and AFAIK, twitter has none. Any number in the hundreds of millions of dollars should be seriously looked at. What I don't understand is what Apple would do with Twitter.

    --
    If you can read this... 01110101 01110010 00100000 01100001 00100000 01100111 01100101 01100101 01101011
    1. Re:Value based on what, exactly? by Dripdry · · Score: 2, Interesting

      This seems a little like Google acquiring Facebook. What value do either of things generate? While the article may not be true, could we please get away from more DotBomb 2.0 mentality? Maybe Apple wants to spread the rumor to drive up their stock price. See the following, as always re: Apple and Rumors: http://www.misterbg.org/AppleProductCycle/

      --
      -
    2. Re:Value based on what, exactly? by PopeRatzo · · Score: 4, Insightful

      Maybe Apple wants to spread the rumor to drive up their stock price.

      Why do you think a rumor that Apple might buy Twitter would raise it's stock price?

      --
      You are welcome on my lawn.
    3. Re:Value based on what, exactly? by Anonymous Coward · · Score: 5, Insightful

      The value is based on a consistent 24/7 wankfest known as Twitter, and a large base of 21st century snake oil salesmen aka social media commentators.

      Want to see what Twitter is really about? Go watch it during a large scale emergency (find out whatever the hashtag is, then watch the bullshit fly in). It's the biggest wankfest in the history of wankfests. Every second comment is something like, "OMG TWITTER HAS COME OF AGE" or "OMG TWITTER IS REALLY SHINING THROUGH ON THIS EMERGENCY".

      But when you look past the bullshit, it's just the same shit OVER AND OVER with nothing of value offered whatsoever. People linking to already existing news stories. People retweeting non-sourced rumors. You could subscribe to a variety of RSS news feeds and get the same (but better) information, or go down to the local bar and listen to drunk guy offer his opinion.

      I have watched twitter during the Victorian Bushfires, and the recent Israel-Palestine debacle. Both times the majority of the tweets were crap. They didn't offer shit, it was a mish-mash of chaos, rumors, linking to news sources, and poor information.

      Seriously, the media severely overplays the value of twitter. Probably cause it's the ultimate representation of the 21st century: mass democracy (everyone has an opinion) + short sound bites for the ADHD/MTV generation = popularity with black rimmed glasses wearing social media nerds.

      Don't get me wrong, there are some parts of it that are ok. If you had an existing (closed) social network it'd be alright to communicate to each other (but you could do the same on facebook).

    4. Re:Value based on what, exactly? by benjamin.haley · · Score: 2, Funny

      Twitter is the worlds best data source for modeling breakfast preferences. Do you realize how many advertising dollars will soon be pouring in from Capt'n Crunch and Count Chocula?

    5. Re:Value based on what, exactly? by ceoyoyo · · Score: 2, Funny

      But when you look past the bullshit, it's just the same shit OVER AND OVER with nothing of value offered whatsoever. People linking to already existing news stories. People retweeting non-sourced rumors. You could subscribe to a variety of RSS news feeds and get the same (but better) information, or go down to the local bar and listen to drunk guy offer his opinion.

      So, like CNN then?

  6. Business Plan by MrMarket · · Score: 5, Interesting

    1) Launch free web service
    2) ???
    3) Profit

    Can someone remind me how Twitter makes money. Or, at least how to justify a $700 million valuation?

    1. Re:Business Plan by religious+freak · · Score: 2, Interesting

      Easy, if you value each tweet at 1 cent, that's how you derive the value. Of course, that's overvaluing each tweet by about 2 cents...

      But seriously, the value would be derived exactly how all these other companies are "valued"... with eyeballs... sort of analogous to the late 90's mania. I'm all for tech, but it's pretty tough to make money with no business model whatsoever.

      Steve leaves and within six months Apple goes and considers doing something really stupid (allegedly). Just shows you how important leadership in tech is. If Apple does this deal, unless they've got some kind of miracle plan, I'd sell any stock I had.

      --
      If you can read this... 01110101 01110010 00100000 01100001 00100000 01100111 01100101 01100101 01101011
    2. Re:Business Plan by Mr.+Underbridge · · Score: 2, Insightful

      Can someone remind me how Twitter makes money. Or, at least how to justify a $700 million valuation?

      A few possible ways to derive value:

      1) Corporate cockblock - Apple spends a little cash to make sure nobody else turns it into the Next Big Thing in some way that threatens the iPhone.

      2) Eyeballs. I'm sure some beancounter will compare this deal to other ones to see how much each pair of eyeballs, or "impression", is worth in terms of valuation.

      3) Ad revenue (related to #2). Do some research on how one might attach an ad to twitter messages. Possibly very short ads attached to the end of the messages? Possibly with opt-in text ads (need to make them of actual interest to user).

      4) Iphone exclusives. Make Twitter better with some sort of iPhone integration. I'm sure the Apple folks could do something creative there better than I could speculate. In that case, the valuation would be related to the expected bump in iPhone sales, or upselling of plans.

      Does any of that amount to $700M? Who knows.

    3. Re:Business Plan by rackserverdeals · · Score: 5, Insightful

      The ??? used to be selling the attention you generate on your free service to advertisers. Google AdSense being the most profitable one for many. But it seems like the attention economy is coming to an end, or at least the potential has been greatly reduced.

      Twitter doesn't include ads in their tweets or even on their website. According to this Create a Revenue Model for Twitter contest they don't generate any revenue.

      Twitter isn't worth anything right now other than what investors would like to get back if they sell. I can't think of any way that their customer base could financially benefit any other company. The folks at Twitter seem to be in the same boat since they haven't been able to generate any significant revenue from their users.

      --
      Dual Opteron < $600
    4. Re:Business Plan by michael021689 · · Score: 3, Interesting

      There is a difference?

    5. Re:Business Plan by Mr.+Underbridge · · Score: 4, Funny

      So how much would that make goatse worth?

      Let's just say its customer retention rate is very, very low. I'd pay $10 for it.

  7. Why? by nine-times · · Score: 3, Insightful

    Is there really much point in buying twitter? How difficult a thing is it to write that application? Or is the purpose almost entirely to grab the existing users?

    And how would this fit into Apple's strategy? I could think of much better ways that Apple could extend their MobileMe service.

    The whole thing seems slightly fishy to me.

  8. Twitcher by roman_mir · · Score: 2, Insightful

    I don't know, to me this Twitter tool is really synonymous with some sort of a twitch. Wouldn't the more appropriate name be 'Twitcher' with a slogan: Waiting for your twitch!

    Seriously, 700 million USD for this just shows that a dollar is not worth that much today and also it shows that people don't know what else to invest their money into, they would jump on anything, reminds me of selling a pencil at 50% loss but 'making it up in volume'.

    1. Re:Twitcher by tomhudson · · Score: 3, Insightful

      reminds me of selling a pencil at 50% loss but 'making it up in volume'.

      Easy :

      The quick buck artist pencil seller:

      1. Sell pencil at a 50% loss
      2. Jab pencil in buyer's eye socket
      3. Offer to remove said pencil for 5,000% PROFIT

      The scare-monger pencil seller:

      1. Sell pencils at 50% loss
      2. Start rumour that they cause lead poisoning
      3. Sell "anti-lead-poisoning kits" at mega-PROFIT

      The commodities market manipulator pencil seller:

      1. Sell pencils at 50% loss
      2. Sell pencil sharpener at 5,000% PROFIT
      3. Stop selling pencils and create artificial pencil shortage
      4. Offer to buy pencils at 1,000% over original price
      5. Have confederate sell pencils to speculators at "only" a 500% markup - PROFIT
      6. Announce that pens are the new pencils, buy back speculators pencils at 1 cent on the dollar
      7. Move to another town, lather, rinse, repeat
  9. Think of the ads.... by mevets · · Score: 4, Funny

    Hello, this is a yahoo and I'm a twit...

  10. Grab the money and run by hwyhobo · · Score: 5, Insightful

    This reminds me of Novell buying Word Perfect. Paid over a billion dollars, couldn't sell for $100m just years later if their life depended on it. If Twitter refuses the offer, they are dumber than a sack of bricks. In a few years no one will pay attention to them. Just another useless, 15-minute-of-fame "Oprah technology".

    --
    End anonymous moderation and posting on /.
    1. Re:Grab the money and run by Bill,+Shooter+of+Bul · · Score: 2, Insightful

      Novell - word perfect is actually a pretty good example. Obviously, Wordperfect had a use. And several years later it was used less, and thus worth less. Would Google be able to sell off youtube for the 2 billion it paid, even after they themselves couldn't make it profitable? Its a valid point. If you're just in it for the money, now would be the time to sell twitter. If you think you are revolutionizing communication you don't sell.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
  11. Was getting bored with Twitter anyway by roc97007 · · Score: 4, Insightful

    At first milidly interested in the technology, eventually appalled at the general lack of content.

    Or to put it another way, twitter is the sound of millions of people collectively discovering they have nothing important to say. Or in today's "Pickles", "Is it me, or is the world getting sillier and sillier?"

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    1. Re:Was getting bored with Twitter anyway by timholman · · Score: 5, Funny

      Or to put it another way, twitter is the sound of millions of people collectively discovering they have nothing important to say.

      Have you ever watched shows about tribes of baboons or chimps on PBS? And how they spend so much time grooming each other by picking the lice out of each others' hair?

      That's the mental image I get with any social network site. Lots of monkeys, picking the lice out of each others' hair. Except with Twitter, the monkeys shriek about who has found the biggest and juiciest lice, right before they eat them.

  12. Re:Why? by s73v3r · · Score: 5, Insightful

    Its more than the application. Its the millions of users that come with it.

  13. Re:Why? by eln · · Score: 5, Insightful

    Twitter is hugely popular and has no earthly idea how to capitalize on that popularity without killing itself. It's like every other Web fad, before long it's going to fade away and be replaced by something at least as inane as it is.

    The only hope for the Twitter founders is to sell to someone with deep pockets and few brains as quickly as possible. I don't know why Apple would want it, but maybe some old media company with more money than brains would.

  14. Re:Why? by UnknowingFool · · Score: 4, Insightful

    And so did GeoCities and AOL but that didn't work out too well for Yahoo and Time Warner respectively. Users are fickle. They will move to other apps as trends dictate. Really I don't see the benefit to Apple. Now Apple might be talking to Twitter about better collaboration and integration.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  15. How they COULD make money by presidenteloco · · Score: 5, Interesting

    Find out interesting keywords in what people say they are doing or talking about.

    Advertise something local and highly related to that person, in the form of a discount offer or something.

    Google ads for the attention-span-of-a-gnat generation?

    --

    Where are we going and why are we in a handbasket?
    1. Re:How they COULD make money by KibibyteBrain · · Score: 2, Insightful

      They wouldn't even have to make money directly off Twitter. Apple has been drowning in their attempts to launch web services. Twitter could be the killer app and ecosystem they need to make MobileMe or future efforts less weak. It's flawed reasoning to think companies need to make money directly off all their properties. Blue chip companies hold properties like racing teams that are fiscal black holes used for the marketing and prestige they bring the company.

  16. Re:Why? by keytoe · · Score: 4, Insightful

    Its more than the application. Its the millions of users that come with it.

    And how many of those millions aren't already included in the millions they have from the iPhone? Or the iTunes Music Store?

    No, I don't buy it - and I bet Apple won't either!

  17. What value by geekoid · · Score: 2, Insightful

    can Apple get out of it that they can't just using the API?
    Selling advertising isn't really what Apple does.

    I could see Google speculation, although I would rather they implemented there own.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    1. Re:What value by phantomfive · · Score: 2

      Selling advertising isn't really what Apple does.

      Strangely, it isn't what twitter does either. Twitter has zero sources of revenue. None. They epitomize the dot-com ideal of 'build it now, make money later." We'll see if later ever comes for them.

      --
      Qxe4
  18. Re:Why? by randombilly · · Score: 3, Insightful

    Hmmm.. I imagine that if I had 29 BILLION dollars burning a hole in my pocket, I might consider buying the single most talked about web trend in current times; if for nothing more than to make my parent company among the most talked about things in current times. Good business sense.

  19. Brand Name by Tokerat · · Score: 4, Insightful

    Twitter has a very well known brand-name, probably about half of which comes from people bitching about it, or cracking jokes ("ok poop is coming out"). The application itself is nothing short of a status message, which where defined as early as May, 1993 (RFC 1459, Section 5.1) or earlier (RFC 742, December 1977 - finger w/plan), and there are dozens of "microblogging" sites out there already.

    If anyone buys Twitter, it will only be for the most over hyped and thus well-known up-and-coming brand names of the last couple years.

    --
    CAn'T CompreHend SARcaSm?
  20. Twitter = Narcissistic dog snot by Verminator · · Score: 3, Funny

    First Steve kills the Newton.

    Then, MacBooks with no FireWire.

    Now this.

    OK, OK, we get it already. You hate us.

    --
    "The more corrupt the state, the more it legislates." - Tacitus
  21. Twitter - "triumph of humanity" by BlackSabbath · · Score: 5, Insightful

    Twitter. Triumph of humanity

    I admit I don't get the fascination.

    Technically, its DIY IRC channel meets party-line SMS. Cool. The "how" I get.

    But WHY? The "why" completely escapes me. Is Twitter more profound than the inanity of IRC and the incessant texting of pubescent students on public transport?

    At best it looks like a way to share spontaneous brain dumps with mates, at worst it seems like a pathetic attempt at social closeness between a bunch of strangers you wouldn't even look at if you bumped into them.

    Whatever it is - if Twitter is humanity's triumph then we're f**ked.

    Either that or I'm an old fart.

    1. Re:Twitter - "triumph of humanity" by Anonymous Coward · · Score: 2, Funny

      ...

      Either that or I'm an old fart.

      your nick confirm the second option

      --
      eating bats rules !

    2. Re:Twitter - "triumph of humanity" by amicusNYCL · · Score: 3, Insightful

      To the celebrity-obsessed, it allows following of celebrities like no gossip-rag ever could.

      That's it right there, you nailed it. Twitter is a tool to help people follow the lives of other people. That's why it seems like it has little to no worth for people who are more interested in living their own lives than following others.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    3. Re:Twitter - "triumph of humanity" by hal9000(jr) · · Score: 2, Insightful

      The parent comment is not insightful.Twitter can be all the inane things the parent describes. Just like small talk can be inane, launching and goofing around can be inane, and school kid chatter is inane. But that is only one use of Twitter.

      I work from home and I am relatively secluded during my work day. I am not a social butterfly by any means, but I like to talk and socialize to take a small break. Twitter gives me the opportunity to have those quick social interactions during my work-day.

      I am also an in a field where there are a lot of others in the same or similar fields on Twitter. I get professional benefit from following them and, hopefully, them following me (thought I don't subscribe to quid pro quo following. If I find you interesting, I will follow you.) I am able to ask and answer questions, be alerted by events relevant to my job, and generally share outwardly. Not all the chatter is professionally focused, but enough is that it is worth while.

      Twitter is a tool that unlike the IRC is open enough that you can more or less control how much stuff is sent to you by following folks and is closed enough that you can really limit the spam you receive. In fact, I rarely, if ever, get a spam Tweet. The trick to make Twitter successful for you is to build a network that is relevant to you. I don't view my follow or following count as a contest (thought others do). I view it from a quality stand point. I have far more followers than I follow. Frankly, I don't know why some of my followers follow me (and I don't mean spam bots, either).

      If, however, you focus on the numbers, then you become innundated with spam and other bad behavior.

    4. Re:Twitter - "triumph of humanity" by Al+Al+Cool+J · · Score: 3, Insightful

      http://search.twitter.com/

      Want to know what's happening right now in that major sporting event (or get an update on a somewhat more obscure sporting event)? Want to hear people's views on that great episode of the TV show you just watched, or the latest takes and interesting links on the world's breaking news events.

      If there's buzz about anything or anyone worth buzzing about, you can get it in real time. The world's opinions, raw and unfiltered, aggregated instantly.

      I've been plodding around the Internet for 15 year, and this is the closest I've seen to something that lets you feel the pulse of the beast.

  22. Re:Why? by UnknowingFool · · Score: 2, Informative

    Well considering this economy they might want to hold onto as much cash as they can. Apple traditionally buys companies that they really use. PA Semi was their last acquisition and it appears that they will design Apple's next iPod/iPhone chips. They bought NeXT and turned it into OS X. They bought the KeyGrip team and product from Macromedia that later became Final Cut. They bought Nothing Real for Shake, Emagic for Garage Band, etc.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  23. twitterverse? by owlnation · · Score: 5, Insightful

    I'd like to meet the person that coined the word "twitterverse". And hurt them. A lot.

    1. Re:twitterverse? by Clandestine_Blaze · · Score: 4, Funny

      It must have been someone from the blogosphere *ducks*

  24. Re:The Unofficial Dungeons & Dragons Rules Cyc by darth_MALL · · Score: 3, Funny

    Can you pare that down to 140 chars pls?

  25. It Would be Nice... by whisper_jeff · · Score: 2, Insightful

    I would be nice if people could come up with vaguely realistic Apple rumours to increase their page hits rather than inane drivel like this. If anyone even remotely thinks this rumour is true then they have absolutely no clue. Period.

  26. if you have to ask... by Eil · · Score: 2, Insightful

    And, can Twitter decline an offer that is nearly three times their estimated worth?"

    Sure, why not?

    Why does the rumor mill, mass media, and business world assume that every company that strikes oil on the Internet need to be bought by a larger corporate entity once they've proven their worth? Not that I'm a huge fan of Twitter or anything, but the owners of the company have every goddamn reason not to sell the whole thing to behemoth like Apple.

    Sure, they can cash out and get their millions of dollars now. Or, they can use their brains and make Twitter into a solid, consistent business model and make many more millions over the course of years or decades. Do you honestly think Google or Red Hat or Amazon would still be around if they sold out to the first bidder to come along? If Twitter wants to use its current success to build a foundation for a stable long-term company, they must remain agile and simply cannot let some big corporation tell them what's best.

    1. Re:if you have to ask... by onkelonkel · · Score: 2, Interesting

      Point Cast!

      A little internet paleontology for you- Back in the days of IE4 "push" technology was the next big thing and PointCast was the big player in push. They turned down a $450 million purchase offer because they figured they could do better. The market for "push" tanked and they turned down ever lower offers and in the end I think they got about $7 mil.

      --
      None of them can see the clouds; The polished wings don't care.
  27. Re:Why? by MrCrassic · · Score: 2, Interesting

    I posed this very same question to a group of tech entrepreneurs in a list that I'm subscribed to. A lot of them see immense value in Twitter because of the speed in which things "click" on it. If you're "followed" enough, you can literally create one tag and have a massive following on the Internet playing along with it in a matter of minutes, largely because a lot of people use the service through their phones.

    It's also a very effective marketing tool, as Oprah and Ellen DeGeneres have shown. In addition, it gives people who are totally un-tech-savvy a super simple outlet to pushing their ideas, which a lot of marketing folk fit nicely in (no offense to the sales people that are savvy).

    A lot of people also find it a useful journalistic tool. The low-flying plane incident that happened in New York recently is a great example of Twitter's broadcasting power, since several thousand Twitter users wrote about it within minutes of it happening and almost certainly before the news outlets could get to it. The speed at which information spreads on there is fascinating, though the amount of crap that spreads follows the trend. It's kind of expected, though, when you mix well-informed people having fun with Twitter with those that lack even a slithering of character...

    Again, I use it mostly for fun, but it's effectiveness almost wholly depends on those that you're connected to. In a matter of days, I found out about lots of specials and niceties that I would have been left out on without Twitter. Not saying that it's the best source for that, but it's pretty good. Wouldn't surprise me if it was a one-hit wonder, though.

  28. wut by copponex · · Score: 3, Funny

    I blve we r the smartest gen ever! My parents r dum and read 2$ newspprs 4 hours. I can read 30 secs on tw and get same info 4 0$ on my cpu!

  29. news flash! by Un+pobre+guey · · Score: 5, Funny

    Cupertino, CA, May 5, 2009 - Apple computer is rumored to be buying several flattened cigarette butts on the northwest corner of Castro St. and Central Expressway, in Mountain View, CA for $650 million. The cigarette butts are approximately 40 cm from the nearest curb edge. A squashed aluminum can, possibly a beer can, is in the gutter nearby. A paper bag with the partially wrapped remains of a beef burrito are also lying in close proximity to the cigarette butts, but do not appear to be part of the deal. In any event, a crow has been attempting to unwrap the burrito during most of the morning, presumably to abscond with the remains. Apple spokespersons declined to discuss the deal on the record, but it was made known later that the cigarette butts were in the middle of Silicon Valley, and therefore extremely valuable for that reason alone. One of the cigarette butts reportedly has lipstick stains, but that has not yet been confirmed.

  30. One of the Classic Blunders by Kelson · · Score: 5, Insightful

    The most famous, of course, is "Never start a land war in Asia," but only slightly less well-known is this: "Just because you can't think of a use for it doesn't mean that no one can."

  31. Is it hugely popular? by taxman_10m · · Score: 4, Interesting

    There was an article recently that said most twits quit a month after joining. How popular is it relative to facebook? myspace? friendster? My own impression is that it isn't very popular, it just has some very vocal users.

  32. Apple wants the sockpuppets by Culture20 · · Score: 3, Funny

    Are none of you seeing the big picture? Apple doesn't want to buy Twitter, the micro-blog service, they want to buy Twitter, the slashdot user. The actual GUY, not the username. They want a slave with a bajillion slashdot sockpuppets to moderate in articles just like this one.

  33. Same DNA, same monetization ideas. An RIAA killer. by mattr · · Score: 2, Interesting

    From that page on apple's site about twitter clearly Apple thinks they have a similar dna.

    What could it be used for? Well here's an idea called "Screw the RIAA".

    In this monetization possibility (or fantasy you decide), Apple makes twitter groups for every rock band performance in the world, and anybody can twit on it about going there, the band can put special info and links to its site on it, you can basically start an indie craze from nothing.

    Now Twitter makes me gag and I would hate using it or being forced to read it. But, it might be neat if you opened it to a lot of people per channel and used it to focus interest, the way usenet groups used to, and you can maybe make anybody with an Apple iphone etc. become a potential uploader to some flash crowd twitter group.

    These band appearances and twitter threads lead people to the band's site for info, and to iTunes to download the band's stuff for money, and this is a realization of the model that everyone has talked about for ages about how to screw the RIAA and get bands to communicate and sell directly to their fans. Same could go for films, books, etc.

    Only thing is, I don't see any reason why you couldn't build the same thing (twitter lookalike, easy, and iTunes type sales portal, not so easy). I suppose having the hardware and iTunes associations already, and the mass and early to market edge, might be enough to make Apple take a chunk out of the RIAA's sales and give authors a higher income. That and the advertising for ipods, iphones and iTunes, would be neat and might be worth the cash.