Why the Google Android Phone Isn't Taking Off
Hugh Pickens writes "Farhad Manjoo writes in Slate that while the iPhone commands nearly 14 percent of smartphone sales and BlackBerry about 21 percent, Android has only 3 percent. And even though Android is far friendlier to developers, it has failed to attract anywhere near the number of apps now clogging the iPhone. Manjoo writes that Google went wrong by giving handset manufacturers and carriers too much control over the design and marketing of Android phones so there is no idealized 'Google phone' — instead, Android devices get names like the T-Mobile G1 or the myTouch 3G, and each is marketed separately and comes with its own distinct capabilities and shortcomings. 'Outside handset manufacturers lack ambition — -none of them even seems to be trying to match the capabilities of the iPhone, let alone to knock us down with features that far surpass those of Apple's device,' writes Manjoo. 'A smart handset manufacturer could build a top-of-the-line Android device that outshines Apple's phone in at least a few areas — better battery life, a much better Web browser, a brighter or bigger screen, faster or more functional controls... something that might help Android inspire gadget lust. But so far, that's not happening.' John Gruber echoes this advice and adds this advice to Android manufacturers: 'If Apple is BMW, you can be Porsche.'"
The G1 and myTouch are nice, unfortunately they're on T-Mobile, which is nice but not nice everywhere. If T-Mobile worked in my area I would certainly try them out, at least.
There's nothing, as far as I know, in any of the existing arrangements stopping Google from co-branding a phone with a manufacturer that's blessed as "the Google [whatever]". A Google-branded phone would probably be a stronger player--- moreso than a T-Mobile-branded phone that in the explanatory text tells you about how it runs Google Android.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
Part of the lack of good apps is the lack of solid documentation and examples. I spent weeks learning the API, but anytime I wanted to do something more meaningful that display stuff on the screen, I would get bogged down trying to figure out how to do it.
I'm not a newbie, I started programming computers back in the eighties (Z80 and 6502 assembler) so I know my way around, but the documentation is horrible, sometimes you think you got it all figured out and it turns out is an earlier / later version of the API, which doesn't quite work that way anyway.
Also, for those of us outside the U.S., it's hard to get a real phone to play with, even when Google gave thousands aways at Google I/O, you can't get one internationally at a reduced price.(At least you couldn't last time I checked.)
I gave up and decided to come back when there was some organization to the docs and some real support for independent developers
Having said all that, I believe the platform will take off and do very well; it is simply too young.
Be very, very careful what you put into that head, because you will never, ever get it out. - Cardinal Wolsey
I joined the dev programs so I could buy a completely unlocked phone. Honestly Google should have told carriers to stuff it and sold the GooglePhone completely unlocked.
Market the googlephone as well. Anyone seeing mine says "what is that?" nobody knows about them because apple out marketed everyone, and google is sitting there going, buy my stuff please? pretty please?
I'll give you a sucker, it's Pina Colada....
It's an example of lets not market this thing and let's laso make it very un-shiny.
Do not look at laser with remaining good eye.
I spent several months at a startup where we were going to make $$profit by writing and selling Android applications. The problem is that the phones are, well, awful. The iPhone has set the standard, and things like the G1 are simply uninspiring by comparison. We would try to raise money, and in a room full of tech-savvy investors, most people have iPhones. We would pass around the G1 so they could see our app. Bottom line, they were not interested in investing money in a product that ran on a phone that was ugly.
Consequently I now write SQL for a living and get paid by the hour.
Android has done some great things. The control the user can have, the security model, the interaction between apps are all well thought out. One of these days it's going to be significant. Probably right after Linux is ready for the desktop.
And even though Android is far friendlier to developers, it has failed to attract anywhere near the number of apps now clogging the iPhone.
I hear people parroting the first part of that statement, invariably without any supporting evidence. Please explain - I'm asking this seriously - why Android is "far friendlier to developers". If the apps aren't being developed, I'd argue that's at least one piece of evidence running counter to that assumption. The iPhone (and iPod Touch) seemed to have a significant number of third-party apps already available at launch, so marketshare can't explain it all away. Besides, as people love saying here, the iPhone's market share is not really all that big compared to some others (no, you can't have it both ways).
So is Android actually friendlier to developers, or is it just the old "it's on Linux and Open Source, so it contains the maximum degree of friendliness possible no matter how much a pain in the butt it is to use"?
#DeleteChrome
Signed up right away, got my Dev Phone 1 and then came the news that pretty much knocked most of the wind out of my sales when it came to development: Google announced that they were requiring developers to deal with collecting sales tax. I'd imagine that I'm not the only person wanting to write a few small apps in hopes of making a little extra income that was completely put off by the decision.
No-one is selling the darn things (I've yet to see one in a store/cell phone kiosk). That could be part of the problem up here at least. If anyone knows where I can get one (in western Canada) please let me know, I'd love to be proven wrong.
Wow, just stunning. If the lack of an idealized phone were the problem, WinMo wouldn't have anywhere near the marketshare it has. For Android to take over, one simple thing needs to happen - a wider selection of Android phones on a wider selection of providers, at a wide selection of price points.
Where is the market? AT&T has the iPhone, the phone. The one everyone wants to beat.
Sprint has the Pre. It's a pretty decent phone with a few build quality issues. Once Palm gets a brain and starts letting apps come out, it could be pretty good.
Verizon has... who knows. Standard Blackberries?
And then there is little T-Mobile with.. Blackberries.
I don't remember seeing many (any?) ads for the G1. I don't remember anyone talking about it except release day calling it "the google phone" when it's not Googly in any way. Basically, not many people care, because I don't think many people know about it. My boss has one, and it's quite nice. But it has no mindshare.
Why should it? It doesn't have an amazing app store (like the iPhone). It doesn't have sexy hardware (like the iPhone or many imitators). It doesn't have an amazingly cheap price. There is nothing to stand out about it other than running "google OS". And since Android doesn't have a reputation yet, that doesn't sell phones.
Great apps would help, but people won't build those until the thing is more popular. Better hardware would help a little so it doesn't look so blocky (the G2 should help here).
Microsoft has this same problem. When Apple wants the hardware to do something, it builds it. When Microsoft wants it, they push and prod and within a few years it happens. Dell (et all) don't make sexy computers, or at least didn't start until after years of Apple taking the "good looking" market.
Android could be something great, even if it takes the "low end smartphone" market. But it could take years to get there, and companies may not be willing to wait that long. If Google had taken some of the risk and co-developed a phone (a Honda or Acura to Apple's BMW, instead of the Ford Focus we got) Android could be in a better spot.
But the Pre is the weakest right now, in my eyes. They've had months and released almost no apps. You know what they just released in the last week or two? Out of the 4 or 5 apps, two were to help people with Jewish observances. Not exactly "phone moving" applications. Floodgates may not open until Christmas or later, and without some lower-level stuff there might not be good games. Some strong funded development in apps and some marketing could really help Android. More phones certainly would.
The question is, will this be the next DOS/Windows (good enough, builds up to dominance), or OS/2 (better than the common, but never achieves critical mass and becomes irrelevant)?
How about a series of ads showing how easy it is to navigate/use the phone, compared to the nightmare of a UI that Blackberries use? Aim for that market. Aim for consumers (not necessarily businesses) who want a smartphone, but don't want and iPod.
Of course, I wouldn't want to fight against a $99 iPhone. The only reason that thing hasn't destroyed the market is it's tied to AT&T.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
We have known this for ages and we still act as if this is somehow surprising?
Most Apple users believe they are somehow better than everyone else and that they are somehow elite because they own an Apple product. -1 Troll me if you like, but there are many people who truly believe that and one classic twitter posting complaining about the reduction in prices of Apple notebook computers really expresses what everyone else is afraid to admit -- that buying a particular brand of anything somehow says something about who they are. People buying Harley Davidson motorcycles for weekend rides or having their bikes transported on trailers to motorcycle rallies like Sturgis somehow makes them a member of a biker's culture? It's not true. Slapping a popular label on your ass does not make anyone cooler or better, and yet people still persist in believing so and why?
The power of marketing influence is great! But these Jedi mind tricks only work on the weak minded.
We've spent a lot of the past 6 months optimizing a mobile version of our website & ecommerce systems as well as developing native apps for the iPhone and Blackberry. I go around and test on anyone with a smartphone I see. And I've yet to meet a single person with a G1 or MyTouch.
"The problem with socialism is eventually you run out of other people's money" - Thatcher.
I'm so sick of people making number comparisons between similar technologies that were released sometimes YEARS earlier than the others.
And for me, it's far better than an iPhone would ever be. Why, because it syncs to my Google Apps for your domain account, so I can access emails on my phone in a very efficient manner, because I have an app which throws texts back the other way so I can read them on my PC, because it does everything I want from a phone extremely well, and more. Oh, and a qwerty keyboard helps a lot too.
-- Lattyware (www.lattyware.co.uk)
HTC's Dream and Magic are selling better then expected.
It was never Google's or HTC's plan to take the market by storm, they intended to bleed Android in slowly rather then try to shove it at everyone at once a la Apple.
The Android market growth is slow, but steady. Comparing Google Android to Apple iphone is like comparing the tortoise to the hare. Android has only been released for a bit over 9 months, Google is following its standard MO, release slowly and improve just like it does with all of its services (Gmail for example). Google is simply not rushing to market. In the 9 months that Android has been released we've had two updates 1.1 and 1.5 (which added a heap of functionality).
Android will continue to grow as more handsets are released for it. It's a fair point that the HTC hardware could be better (it's not that bad either) but compared with the gen 1 iphone the gen 1 Android phone (HTC Dream) is far superior and HTC failure and DOA rate is far lower then that of Apple (this is why HTC phones are so expensive). Android is a good OS and it's usage will continue to grow. HTC have released their third phone (HTC Hero), just not in the states, Motarola have 2 on the way ("Sholes" and "Morrison") and Sony has 1 (Xpeira "Rachel") which looks to be the best HW yet for Android. After 5 minutes of using my android phone I realised that it wasn't competing with the Iphone, Google is targeting WinMo and has every chance of supplanting WinMo if development continues at it's current breakneck pace.
As for a "killer app", it's called flash and is coming in Donut.
Calling someone a "hater" only means you can not rationally rebut their argument.
Well, you don't have to pay Apple money to develop for Android, and you don't have to get Apple's permission to distribute your app to users.
Those are nice factors worth considering but you didn't really answer the question. Is it true that "Android is far friendlier to developers"? I don't actually know the answer and don't pretend to know. I've certainly seen no compelling evidence that Android actually is meaningfully friendlier (whatever that means) or better meets the needs/desires of developers. It might be but the evidence seems to be lacking.
Let's wait until the end of the year to declare Android dead. After all, there are (as far as I know) only three Android phones being sold in the U.S. right now, with far more announced for sale before the end of the year:
http://en.wikipedia.org/wiki/Google_android#Forthcoming
Also, the U.S. isn't the only market for mobile phones. There's also Europe and the Far East.
HTC, the seller of 80% of Windows Mobile phones, was the first provider to start selling Android phones.
What's likely to happen is that, since it's free, Android will supplant Windows Mobile, which Microsoft charges for.
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Reading the comments I got the feeling I was reading a 9 months old article, I actually went to check the date on comments a few times.
Might I remind you that Android handsets have been released around the world, not only in the USA.
In France for instance, the HTCMagic (the G2 I believe) had advertisement in the metro and was labeled as a Google Phone (it's the Android name that doesn't pushed get out there, not the Google name). In Australia there are also ads for the same phone in phone shops.
Also, they are about 4 phones available right now running android (HTCDream, Magic, Hero and Samsung Galaxy).
Always going back to the T Mobile G1 is a little backwards looking and sort of like complaining about how the iPhone 1 doesn't have 3G.
The HTC Hero has an entirely revamped UI for instance, so things are also evolving outside the hood as well as under (even if the Hero's hardware admittedly isn't good enough and not future-proof).
So although I agree that Android lacks a killer app and the I want one factor that the iPhone has, saying that Android has problems because T Mobile's network sucks is really USA-centric.
From the different reports we've seen, the Magic has sold a million units since it was released in May. Now we're nowhere near iPhone numbers, but it isn't exactly a failure commercially speaking.
Considering another 15 or so phones running Android should come out before the end of the year (probably quite a few Samsungs, at least one Sony-Ericsson and some more HTCs), Android is gearing up.
I'm not saying it doesn't need a whole lot more marketing, a lot more see how easy it is to do this on Android type ads on TV to explain to non tech-savvy people why it's good, better form factors and gadget lust or some unified branding to avoid having a same phone have 5 different names, but it's nowhere near the catastrophe some seem to see it as. As someone said, it's going to gain momentum slowly, not become the next big thing overnight.
No wit here.
They already did
http://www.pcworld.com/article/166723/hands_on_with_samsungs_android_handset.html
Not sure when it will be available, but I think it was Real Soon Now.
Samsung already has. The Samsung Galaxy. It is already available on O2 in Germany from what I can gather.
"Not to mention all the idiots who use words like boxen."
Anonymous Coward on Monday August 04, @06:49PM
Developer Friendly? Not, I spent some time a few months ago trying to port one of my games to the G1. The game requires some fairly heavy physics, it runs
blistering fast on the the iphone. The G1 however just is not up to the task, face it the IPhone is just a much better performing device. When it comes
to squeezing performance out of these tiny devices get java out of my way, I need to be able to program against the metal.
Got Code?
Yes, I have to agree, I work for the third largest IT company in the world and they send as many people as they can to attend Android courses. It is a very long time since I saw something this big. Given that there have been very few devices available to consumers I would say 3% market share is amazing.
God is REAL! Unless explicitly declared INTEGER
Seriously - this is the only firm requirement my employer had - "We have an exchange mail system, and we'll buy you any mobile device you want - so long as it can use ActiveSync." We were poised to use Android OS phones because iPhones were thought of as toys - with the exception of Exchange we're still mostly a *nix shop - but that one caveat changed the purchase of all our mobile devices.
I had high hopes after seeing the HTC Magic demos, but it turns out that was all smoke and mirrors. Trying to explain to my senior management that "it's a google phone but not really but it still has android but I'm not sure it's supported we'll see they bought the license" vs. "yes, the iPhone has ActiveSync capability" - guess who won?
It could be that the market for smartphones is just saturated right now. Google is coming late to a market where nearly everyone who wanted something like this already has either an iPhone or a Blackberry. Everyone else -- and that would be the vast majority of the population -- just wants a phone to make and receive phone calls and, below a certain age, send text messages, so the extra cost for a smartphone is a non-starter. The situation isn't likely to change until someone comes up with something much, much better than an iPhone. Merely being as good as an iPhone is not enough.
It's also worth considering that there is some element of a fad or fashion craze in this situation, too. What was the next big thing after the hula hoop? It sure wasn't a better hula hoop.
Proud member of the Weirdo-American community.
The honest truth is, the Android API sucks. You're given the worst of both worlds -- doing simple things (like storing simple application settings) is tedious and awkward -- but neither are the tools powerful enough to do anything interesting.
As a developer, I found the whole experience of building apps for Android extremely disappointing. The potential is there, and it shines through in (for example) the Eclipse-based IDE tools, but the API itself absolutely sucks. Why is there no built in abstraction layer for persisting data? I have to manually create SQL databases and write SQL queries just to retrieve a simple application setting? Seriously??
The current cell phone oligopoly needs to be broken the same way the Bell system was busted. There was a time when you could only buy your land line phone from Bell, there was only one directory (Free -white pages, advertised - yellow pages), and they owned the system from handset to handset. Costs were high, service was slow, and innovation was non-existent. There was a time when having two phones in the same house was the province of the ultra-rich. Then it was broken, you no longer had to rent your phone from Bell, but could go to the local store and buy one. Plug into an rj-11 jack and go. Soon every house had a phone in every room, you could buy answering machines, plug in a modem.... heck it wasn't too long before phone companies started to innovate and provide other services like caller ID. Sorry for the history rant, but we need the major cell and network providers to stop owning us handset to handset again. Apple shouldn't have had to convince AT&T to carry its phone, there should be a generic standard like RJ-11 where we can plug our phones into their network, and they move the bits. If they want to innovate on top of the bit moving, great, but don't their ownership of the devices is the problem that is stifling the market.
Probably because no one calls them "Android Phones". There are 5 phones on the market in the US right now that run Android, made by 2 different manufacturers. There are a half dozen more phones coming out by the end of the year, made by 3 more manufacturers, and that's soon enough that people have seen advertising and may be considering them for purchase. Can you name more than 2 of the phones? Conversely, would you know they were Android phones if a friend talked about getting one?
What part of "don't have to pay Apple money to develop for Android" and "don't have to get Apple's permission to distribute" did you not understand?
Free (as in beer) is nice but that doesn't prove "friendliness" or the lack of it. Being cheap doesn't cause something to be of good quality or well designed or well documented. It's not hard to find crappy software and being free doesn't make it less crappy.
As for needing permission to distribute, that is potentially annoying I'll grant you though to be fair it's not without some benefit to both developers and users. It has the potential to keep a lot of bad software and (probably) malware out of the platform which is a good thing on balance. Nevertheless I'll agree that it has the potential to be frustrating. Does Apple abuse their position sometimes? Yep - so that is one strike against Apple but not by itself conclusive proof that Android is more friendly to developers.
on the Android platform, replacing core apps with your own version is *encouraged*, and in fact *designed into the platform*.
Again, none of this *necessarily* means "friendlier" to developers. Freedom (as in speech) is only a part of the equation. If the development tools suck or the platform is hard to write for or the documentation sucks, developers won't care whether you can replace the core apps or not. You are talking about how open the platform is which is just one factor in determining how friendly a platform is to developers. Android might be the best thing since sliced bread but you are providing little evidence to prove that assertion.
...but as a developer platform and ecosystem, the only thing Android is missing is higher handset sales.
Really? Are the development tools better and/or more mature? Is the interface easier and/or faster for developers? Is the documentation thorough, easy to read and clearer than the documentation for the iPhone? Is the hardware platform more stable and well understood? Are there more developers actively developing for Android than the iPhone? You assert that it is "better" but you provide almost no evidence to back up your argument. I'm willing to be convinced either way but please make a decent argument.
The hardware is lacking, thus far. The best part of android is that anyone can make a phone with their OS. The worst part is that ANYONE can make a phone with their OS.
I was through design, specs and had implemented IPC and task control for my application, when I decided to have a look at the Android app store. I paid the $25 to get my rights to publish. Curiously I CANNOT CHARGE FOR MY APPS! Android store only supports google checkout as mediator for the money. And google checkout merchant accounts are not available in my country.
So what to do? Basically, according to the help docs, twiddle my thumbs untill they make checkout available in Finland. I wonder if Google knows how big mobile development is here? Because of our pride in Nokia, pretty much every coder has some kind of experience in Symbian development. And thus, basic understanding of mobile development.
Well, to get some feeling of the engine room, I started researching the lower part of the Android stack while I wait.
Bot Assisted Blogging
Basic engineering, the more complex something is the more likely it is to fail.
Exactly - sliding things are far more complex. Chips are just silicon, and the whole board in a device goes through a burn-in - it's just simply going to work until something alters it mechanically, since there are no moving parts to fail.
As for it still working as a phone - unlikely since usually devices with sliding keyboards rely on them to function.
Or think of it this way. The iPhone has circuits. The HTC has circuits plus moving parts. By definition it has more complexity - which as you note leads to more failures.
My HTC has survived a trip to a hardwood floor
Unimpressive since all hardwood floors have some give and are softer than metal casings.
The accepted failure of the iphone rate is 10%
The "accepted rate" is by SOME GUY IN A FORUM? And you couldn't even find modern figures at that, you had to go way back to the original launch from years ago in 2007!
I give up, you are obviously a troll. No-one is really that stupid. You can post the final response, I've stopped reading as I'm sure everyone else has. We had a good laugh at your expense though with that whole "electronics are more prone to failure than mechanical devices" thing though. Classic.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
The truth is we really don't know how Android is going to do, because there are hardly any Android phones on the market. Supposedly there are quite a few coming, but we'll see whether they actually materialize or not.
The real problem with Android, though, was the launch. They released an incomplete OS with no real application support on one phone on one second rate carrier. Then there was nothing. No new phones, no new carriers...nothing. Google should have waited until the OS was done and they could get at least two or three hardware manufacturers on board to release phones. There was plenty of buzz over Android BEFORE it was released, but not after. They rushed it out the door in a package that not too many people were really interested in. Android could be the greatest mobile OS ever but who would know?
I guess since it was google they figured we would all just fall at their feet. Either that or they figured they could roll it out on a shit carrier on one phone in order to work out the bugs. Keep it low profile so that anything that went wrong was just small deployment stuff...shaking the bugs out before the bigtime. Then, later on, start the full court press once it has a reputation good enough to get larger manufacturers for bigger carriers interested...and once they are sure they are delivering a solid product.
To me it seems like they just wasted the Android buzz that they had before the launch though. If this was an OS that was really targeted at "regular" cell phones I would think that their strategy was good...but this is an OS for smart phones which are a premium product with an audience that wants what is hot and what is current. They took the buzz that seems like it is EVERYTHING in selling a product like this and pissed it away on an extremely limited market. IMHO Android's first deployment should be the 10(?) phones that are supposedly on the way now. We should have all been salivating all this time rather than saying "oh yea I have one friend who has one but I haven't really seen it".
Htc have launched an android phone with their new Sense UI
If you've ever used a Htc phone before, you'll recognize it as being very similar to their awesome TouchFlo 3D interface for windows mobile.
The G1 is too underpowered to be serious competition for the Iphone, but things are getting better.
Don't try to outweird me, three-eyes. I get stranger things than you free with my breakfast cereal. -- Zaphod Beeblebrox
There are 16 Android powered handsets that remain to be launched in the next 60 days. This includes models from Motorola, LG, and Samsung. The author of the article simply had no freaking clue what he was talking about, and as a result, he's missed:
* the G1 has 3% market share. Ummmmm..... that's a lot of handsets.
* The primary limit isn't the "crappy hardware" - it's the crappy network (yes, T-Mobile, your network is crappy until Indianapolis has 3G). Actually it's very good hardware, and the only rub against it is onboard storage and battery life. $25 8GB micro SDs fix the storage issue nicely and you can actually *replace* the battery, a novel idea in 1932 that Apple should have noticed by now. Oh, the primary limit might be the #3 network in the US being the only channel to get an Android in the US?
*Oh, there's also the little fact that THE CUSTOMER FOR HANDSETS IS NOT THE USER OF THE HANDSET IN THE US. The customer is THE CARRIER WHO RESELLS THE HANDSET. Openness is *not* in their financial interest, so class 3 Android (open w/Google Apps) is not in their interest. Fortunately, they see T Mobile retaining customers with the G1, and want some of that.
Here's reality:
* Android to date has been a success.
* The application base is built for future success.
* 16 new devices are going to hit the market by the end of the year from some of the biggest names in mobile.
* Android will be available on most carriers. The only question mark seems to be ATT, but they are rumored to have a Motorola handset out soon.
* Android is going to turn the smartphone into the PC market of early 90s when Wintel at Apple's lunch. There are few people (and zero would be correct) that can argue that a PC clone was better than a Mac at the time, but Windows did allow hardware manufacturers to lower costs to offset Apple's considerable advantage in technology. Oh, and Android is *a lot* more formidable competitor than Windows 3.x was.
-- $G
This may be similar to what happened to Palm. There were so many supposedly Palm compatible devices - all of them slightly different - that it became difficult for developers to keep up.
Of course the biggest reason that developers aren't flocking to Android is that consumers aren't flocking to Android phones. Development isn't a religion. People do it to earn a living, especially all those developers who jumped on the iPhone bandwagon. The people who bought iPhones were obviously people who had money to spend and wanted everyone to know it. It stands to reason that that consumer mentality would translate to their software purchases as well. Because Android came out quite some time after iPhone, now the only developers left are the "religious" developers, those who choose a platform base on principles instead of money alone.
Farhad makes a lot of good points, but he underestimates the transformative nature of the iPhone. I agree that Google should build its own phone, but it's not about making yet another bespoke handset, it's about building another mobile computing transformation that Apple, with its walled garden approach, cannot even contemplate. It's not nearly enough to be a bit better than the iPhone - any serious competitor will need to take the next gigantic leap forward, and do it before Apple does.