Forkable Linux Radio Ad Now On the Air In Texas
christian.einfeldt writes "Everyone is familiar with the Linux video ads created by IBM, Red Hat, and Novell, but until recently, there have not been any professionally backed forkable radio ads. Now, Austin-based Linux advocate Ken Starks has obtained the services of a professional radio talent in creating a high quality voice track, which can easily be adapted by local providers of Linux computer services. The raw material (mp3, ogg) addresses end-user frustration with Microsoft Windows malware, and promotes Linux as a more stable alternative. Starks hopes the raw material will seed pro-Linux ads across the US, and he offers his own final product as an example of how the raw material can be remixed with music. He has released all of the raw material and final work under the Attribution-Share Alike 3.0 Unported license, and has waived the Attribution requirement in his blog. Starks's provocative ad is currently on the air in the Austin market during the popular talk show of Kim Komando, who just happens to be a Microsoft Windows enthusiast."
I mean, it's that it's in in Ogg, but no FLAC? Lossy compression makes baby Jesus cry.
As in "Windows popular" or "Linux popular"?
I listened once. It was an hour of "Kim, I'm having trouble installing my Canon digicam." "Well, you need to attach the cable and then turn the camera on." "Thanks Kim! That really did the trick!"
Trying to explain anything more complex than "Have you tried rebooting it?" to the audience of AM talk radio is like declaring any year Year of Linux on the Desktop.
As long as we are trying to sell Linux as Windows without the annoyances of Windows, we will fail, if for no other reason than the fact that Linux has its own, less broadly understood, annoyances. We need to sell Linux as Linux.
Pretty much the only thing Linux needs now* is a good marketing campaign. Not only do we have an ad, but its forkable? That kinda blows my mind!
*Yeah, I know there are other things it needs. But they are stuck in a chicken-and-egg battle until Linux gets a higher market share anyway, so we'll just ignore them for now.
Funny may not give karma, but +5 Informative never made anyone snort coffee out their nose.
I like the idea and his commercial is not all that bad. I'm just glad he does not name a specific distro (thou debian would be fine;) I'm more happy of the fact that for 4 years someones been making a living off installing for desktop/home users, this is a step in the right direction to teaching the masses that microsoft isnt the only way.
Somehow the flow between the 2nd and 3rd sentence is... odd, but there ya go.
Where do they get this number from? How can I be certain that 99.9% of the software I want to use is already available for free? The value seems too convenient to be produced from actual research.
(for me personally, it's 100%, but I just need a compiler and a text editor and maybe a web browser)
“Common sense is not so common.” — Voltaire
While it may be true that there is very little Linux malware, that's only because it's not worth it to criminals to write it. Sure, there are a few inherent advantages in that category, such as not running regular users with admin privileges and downloading software from repositories, but you're a fool if you think Linux is immune to malware.
"come give Linux a try, where we don't even have software!"
Speaking of classy, that sig of yours says "I'm a moron, just ignore my opinion".
If you're going to advertise to people that never even heard of Linux (according to the transcript), wouldn't it be more productive to focus on an actual distribution rather than mentioning just the kernel's name?
... well, as long as you don't use the Nvidia binary driver that is...
It was more about control, about Microsoft being in charge of how you get to your data, than about anything else. It's a great message.
Although I can't listen to more than 5 minutes of Kim Komando without wishing my fingernails were being pulled out instead.
We need a ripoff Mac/PC commercial, where Linux is represented by a nerdy yet busty chick (I'm thinking Abby from NCIS) who makes verbal mincemeat of both the PC and Mac guy, then whips out a Nokia tablet, announces she's off to meet her girlfriend on a date... /I'll be in my bunk
I want to delete my account but Slashdot doesn't allow it.
this linux program, how do i install it?
Pray tell, what exactly is a "forkable ad"? Strangely enough, I get no authoritative hits on "forkable ad" in any of the major search engines. Is this a made-up phrase, or something actually used in the advertising realm?
Could you please elaborate on that? I've used binary nVidia drivers every day for years to run a lot of Linux and Windows (under WINE) games, and experienced the last crash about three years ago.
"Everyone is familiar with the Linux video ads created by IBM, Red Hat, and Novell...."
Don't the people who write this kind of brazen untruth ever feel embarrassed? I use Debian GNU/Linux, I like it, it runs on all my computers, x86, amd64 and armel, but if I wrote that sentence (unlikely) I'd certainly know it was not true. It's a really crappy way to start and article, except for the fact that it sends a clear message. The message is "The author is blinkered/bug-eyed/deluded/evangelical/worrying. Choose any of the aforementioned and don't bother reading any further."
Given how much advertising Windows gets, I wonder what your argument says about its quality ...
The Tao of math: The numbers you can count are not the real numbers.
Way to fail in the first phrase.
Sure, here's your fucking elaboration:
http://www.google.com/#hl=en&q=nvidia+crash+linux&aq=&aqi=&aq=f&aqi=g1&oq=&fp=ee36edbd3c16a1c5
http://www.google.com/#hl=en&q=nvidia+crash+windows&aq=&aqi=&aq=f&aqi=g1&oq=&fp=ee36edbd3c16a1c5 has more hits.
# cat
Damn, my RAM is full of llamas.
"Everyone here is familiar with the Linux video ads created by IBM, Red Hat, and Novell..."
/.
I don't believe that he meant everyone like everyone in the world, just everyone from
Oooooh, I bet the RIAA is gonna have a hearburn and nightmares over this.... heheheheee
C|N>K
I hate for you to get this news via the internet, too, but your making this kind of a connection seems to indicate, erm, at least an excessive pre-occupation.
I mean, seriously, reverse the arrows in the relationship graph: You have a male, likely a young boy, who has a friend who is a six year old girl, and this male is asking the six year old girl's father, whom we have no reason to assume is in either the medical or psychiatric profession, to make what go away?
(Mod me down. Even this reply shouldn't be visible above zero.)
It's under the CC-BY-SA license.
That means Apple could take up the ad and alter it to be pro-Apple.
Microsoft could use the very content of the ad to develop their own ad deriding Linux as low-grade
I'm hoping it won't happen, but Forkability of marketing materials can be a double-edged sword...
Mod parent informative!
Double bind.
Hard to fault someone for trying to fight fire with fire.
(Skillfully used, backfires can make buffer zones, but, ....)
Anyway, the audience here expects the computer to do strange things at times. If it doesn't, it becomes invisible. That's part of the reason Microsoft got such a big mindshare.
Get 100% of all game developers and publishers to make their products work with linux AND windows out of the box on the day 1 release and 90% of your targeted market, including myself, will switch over.
Until then, I'll deal with the occasional blue screen. Until then, I'll deal with the occasional screwy OS "upgrade." Nothing will change that until I can run games with the penguin WITHOUT having to use WINE.
Novell did some videos a while ago on that....
Video 1
Video 2
Video 3
Video 3 wasn't as good as the first two, IMO.
I'm starting to think GNU is the problem with "GNU/Linux" these days.
It has been a long time (and a lot of ads with "contains forward looking statements" and other idiot disclaimers) since advertising has been expect to have anything to do with reality.
I'm not against taking the moral stance when everyone else is "doing it", but I'm not going to fault another guy for trying to fight fire with fire.
Yeah, and most of the hits are what? 2 years old?
Taxation is legalized theft, no more, no less.
Market share to us is just money.
Market share to Steve Ballmer, Bill Gates, et. al. is control.
(And your comment about listening to said show makes me think of a very underhanded attempt at viral marketing.)
"nvidia crash windows" has more hits.
Not even double. On an OS that (conservatively) has 85x the marketshare.
What did his jaw do when he tried to watch some fullscreen youtube videos?
I know it feels good to write âoeeveryone if familiar with â¦â, but would it kill you to link to it anyway just in case?
Boring claims nobody bothers listening to don't sell stuff. If you want advertising you want to catch people's attention.
Something like this:
http://www.youtube.com/watch?v=JI-ye1oa4N8&feature=related
Also as with all advertising you avoid mentioning the downsides, such as that it took me 4 restarts of firefox before flash decided to to shit itself so I could watch the video.
Actually, I'm a Linux user, have done Linux kernel driver programming, and am a Slashdot regular, and I've never heard of these Linux video ads.
Of course, I don't watch much TV and tend to ignore video stuff in general, but saying that "everyone" is familiar with them is ridiculous.
If you say 'Linux', they jump on Google, search for 'Linux' and find out that there are hundreds of distros, find the one that works for them, and are happy.
You have got to be kidding.
The Windows user wants the security of the OEM system bundle.
The clearly defined and supported consumer product.
Factory tested.
Sold and serviced under a generous warranty.
They want to see a web site. They want to see a toll free number for technical support.
All hardware and software compatibility issues resolved before shipment.
Up-to-date drivers.
Software installed with sensible defaults.
Licensed media play out of the box.
Compatible printers and all other common hardware devices available in store.
If you promise them compatibility with their favorite Windows software you damn well better deliver the goods.
No more crashes?
They're called "kernel panics" and I know you know this: I'm stating for others who may not know that. I'm getting one every time I boot fedora 11 and a report is sent to kerneloops.org,
I guess I'll have to be modded "-1 Flamebait" too.
It's NOT me! It's the meds! I'm on 1000mg of Fukitol.
You have to reboot after installing things just as often as you do on Windows or OS X.
Only if you don't know what services need to be restarted. Seriously, just how often are you updating your kernel? That's about the only install that would require a reboot.
-IOVAR Web Dev Platform
You're being way way too pessimistic. Is this so different from Car Talk? I'm pretty sure that that NPR show still hasn't failed yet. On top of that, I am sure there are a lot of listeners who don't know a lot about cars, but pick up small things from it. It's a great way to educate people without overloading because they pick things up at their own pace and the next time they boot their computer they notice things.
Once you start despising the jerks, you become one.
there is a real reason why it is popular in Austin.
I prefer the "u" in honour as it seems to be missing these days.
Plus, all that shows is that the Nvidia drivers crash any OS they're running on.
BTW, I'm an Ubuntu user who uses the Nvidia drivers, and my desktop probably crashes about once a month. My next video card's going to be an ATI most likely.
People aren't tempted to use an ad unless it's good.
Web browser, email, instant messages, spreadsheet, word processor, skype, flash, PDF viewer, photo editing, mp3 player, movie player, DVD rip - did I miss anything for the 95% of stuff home computers get used for? Easy requires a decent front end, but if people were really after easy they would be using Macs instead of the inconsistant mess of interfaces in MS Windows that we stupidly copy in gnome/kde/etc.
Tacky but well meant advertising could do as much damage to the reputation of linux as Micheal Moore's hype did to some social issues.
The voice sounds professional, yes. However, the audio quality on the raw material is lacking. The reverb is VERY over the top, and is not necessary. A dry voice track should not sound like it's coming out of an echo chamber, because reverb can easily be added later in the style and amount you want. Also, would it have really hurt to have the voice talent be a bit further from the mic? At the very least, run the damned track through a de-essing filter to kill off some of the harshness. The sibilance was bordering on painful everytime a word had an S in it. Echo shouldn't be a problem if you're using a proper studio.
I mention this, because if the production of the dry track isn't up to par, then anything you finish it with won't be. And if they REALLY want people to take Linux seriously, whatever ads are made with this stuff needs to sound every bit as professional as something coming out of a major corporation.
IAAVOA (I Am a Voice-Over Artist), btw.
"So after all this, you make my case for me. To end this stalemate, you must die..."
What do you think a lot of those ADSL modems are running? There are millions of linux boxes always on the net that a virus writer would just love to be able to control. Yet they don't. Perhaps the stupid rarity argument is not the only reason that virusus and malware are restricted to a single platform. The same holds with the incresingly popular iPhone and a lot of other examples that virus writers could have a lot of fun with if there were not barriers in place with them in mind. A decade or two of *nix getting clobbered by bored students hardened it up before WinNT even existed.
To be fair, overrated as a disagreement is perfectly legit if people are putting nonsense at +5 - you're not disagreeing only with the poster but with the ridiculously high mod points.
Listened to the "final product," and not really a fan of the FUD there.
Even if Microsoft uses this kind of FUD, guys, it's not as if we should stoop to their level.
I forget myself though, it's radio, of course every ad is a "clever sales pitch."
Bleh
It is ga nu plus linux you insensitive cod! Richard is going to have you shot!
It's a meaningless message for the target audience.
Of course the operating system is in charge of how you get to your data. That's its job.
Windows and the Mac own the consumer market because no one there wants any deeper engagement with the machine than is absolutely necessary.
And the users of which OS are more likely to turn to the Internet for assistance?
True, but I doubt it is that big a difference.
Linux desktop zealots do a disservice to Linux advocacy. Nobody forgets the geeks who come in, wipes out a machine, geeks out for two days then says "you need a new video card/sound card/printer" "You don't need flash", "MS Office is proprietary", "Java??? why would you want that???" "Multiple audio streams?? But the fidelity is beautiful!" "The fonts aren't blurry, they're superior!", "DVD? but that's illegal", "MP3, use OGG, oh, MP3 is propreitary", "don't use root!, you don't need to! unless you want to install/change/read/etc something!", "Skype? use Ekiga! oh, your friends can ALL SWITCH!", "It's more stable! ,oh that was just X.org, you lost your document, but your UPTIME is SAVED!"
I am a windows user and I turn to the internet for any problems that i would run into.
I am a windows user and I turn to the internet for any problems that i would run into.
I easily find many useful tools like Antivirus 2009, in fact, they just "pop up" everywhere I surf!
There, FTFY...
> with Win98+ME (some vxd/exe/and dll's replaced with ME versions)
You obviously aren't the typical Joe using Windows, so your anecdotal reliability reports don't really add much to this discussion.
And no, I don't think that the typical Joe trying to use Linux is necessarily going to be happier with it, or find it more reliable.
The GGP, at least, was talking about using Windows 98 (at least in part). My remembered experience with that is that it locked up several times every day, on a good day....
And yes, you are right that some (most?) evangelists (of all sorts) are asshats....
> sooner or later I'm going to need an anti-virus
By the time that happens, you'll be able to jump ship to some open-source BSD-based OS, Haiku, Plan 9, or maybe even (gasp!) GNU Hurd.
Really, for the next April 4, someone should make a parody of Slashdot where everyone is running these way-out OSs and getting down on all the clueless, zombied, Linux-using grandmothers and Joe Sixpacks....
Forkable... Just like your mother. :)
You are now manually breathing.
On a Mac it has been, for the first (default admin) user the setup script walks you through building. Sure. Probably still is. That's not a Linux distro, however.
My memory is that I had to go in and set sudo up by hand in a Fedora box. Period. So anyone capable of running rm as root on a Fedora box should be able to read through that particular piece of social engineering malware.
Computer memory is just fancy paper, CPUs just fancy pens with fancy erasers; the 'net is just a fancy backyard fence.
Now that's interesting! I've been a happy ATI customer for many years and been using Linux for parhaps even more years, but I'd say the exact opposite: "My next video card's going to be an Nvidia most likely". Sure, ATI drivers don't really crash as often as they have been, but for a window to take 4 seconds to resize, is a bit much. So no Nvidia and no ATI... then what's left? Intel? S3? 3D Labs?
So, after he installed SuSe Linux 64 as a 6 year old and had to install no other applications, I assume flash worked on the browser? The computer was able to play restricted formats (mp3, wmv, etc.) properly with no other configuration?
Then there are all the minor issues. My printer does work directly, out of the box, unlike it does on windows. However, if I try to print pages 2, 4, 6 and 8 (or any similar set with gaps in between) of an OO.o document, it pauses for 20 seconds between each page. That doesn't happen on Windows side after I have installed the drivers and print from Word.
And then there are the significant issues that can't be fixed. One of the reasons why I have windows in dual boot is that I can't connect my Samsung phone to my PC on Linux. It doesn't work, there are no workarounds. (I've googled, I've tried to use it's PC studio with WINE, etc.)
And then there are the things "It'll work but need a lot of configuration!". I have a good webcam that cost 90 euros (yes, I actually need high quality video chat). It works on Linux, out of the box (unlike on windows). However, it's advanced features (face tracking, turning it by commands on computer, etc.) don't. I put some research into it and found out that there are some experimental, third party libraries that might make it work if I can configure some program to use it... I decided that it isn't worth the effort and will just boot to windows when I have to.
I am not bashing Linux, I am currently using it as I am programming and taking the occasional break to browse web or edit an OO.o document. For this kind of stuff, Linux is just great. I can pretty safely say that I use Linux 90% of the time on my desktop computer.
But a quick Linux installation has a shitload of problems that a Windows installation doesn't. I think that even if consumers were well educated about both systems, most would prefer Windows (occasional crash, slowness, having to use antivirus and having to install extra stuff) to Linux.
Of course, we would be happy about just a few percent of them choosing otherwise as it would double the market share and help fix some issues.
One of the selling points of this ad was that if you have old hardware that is too slow to run Windows, you should switch to Linux. I had just such a laptop sitting around, and decided to load Linux on it to see if it was worth keeping around. After wasting about half a day, I finally gave up and trashed the machine. I am a computer professional who has run Linux at home and on servers in the past, but I still ran into the following problems:
1. The Ubuntu and SuSE installers wouldn't even run. Debian was the only installer I could get to work.
2. After install, the network interface wasn't enabled by default, and I had to figure out how to automatically enable it on boot.
3. My PCMCIA wireless adapter was only sporadically detected, and even then I never got it to work.
4. I could never get Xorg to use my LCD's native resolution of 1024x768.
I know that many of you Linux gurus will say that I just didn't know what I was doing, but that is exactly my point. I am a very computer literate person--with some moderate Linux experience--and I had all these problems which weren't worth my time to work out. If I have this much trouble, how is a "normal" user supposed to just install it and get everything to work? You may bash Windows all you like, but the fact is, once I point it to the right device drivers, everything pretty much just works. Mac OS X doesn't even have this problem since it is built for a proprietary hardware platform. Linux may be fine for servers and specialized applications, but I don't expect it to replace Windows and Mac OS X on the desktop any time soon--if ever.
> "Kim Komando, who just happens to be a Microsoft Windows enthusiast."
So, let me get this straight. Starks collects a pile of money in donations from the Linux community, and pays it all to a pro-Windows advocate on the radio, in order to get his amateur spot on the air? Of course, without again disclosing how the money was used. It's just one Tux500 after another with this guy.
And of course, I suppose anyone who disagrees with his business practice is automatically branded "anti-Linux".
I'm another nvidia + Linux user, but there is a Radeon sitting next to my computer ready for me to install next time I have a free moment. The reason is that AMD is now cooperating with Linux devs on making open-source drivers available. The ATi driver situation is only going to get better from here.
It must be said that I've had very little trouble with nvidia drivers in recent years, they responded quickly when the KDE community complained that KWin 4 turned up performance problems in rarely-use functions of the driver, and nvidia drivers have never prevented me from doing a kernel or xorg upgrade (a complaint I've heard about binary ATi drivers). However, open-source graphics drivers are clearly the future, and will enable the community to do awesome things like desktop effects more easily in future, without waiting around for corporations to help.
Kernel mode setting is a somewhat geekier and less pretty example of such a new technology being implemented now - it allows the Linux console to run at native resolution and makes X start a little faster, on Intel chips and, since September 9th, on Radeon HD cards. Support for nvidia cards will have to wait for the nouveau project (who are writing nvidia drivers without access to specs) to mature. This seems likely to be the way things will work for any cool new graphics features on Linux in future, unless nvidia releases some of their own specs.
Which driver are you using? Have you tried the alternatives? I'm undecided as to whether I'm going to use the open drivers right away or wait for them to mature a bit.
# cat
Damn, my RAM is full of llamas.
You probably mean "customizable".
According to my dictionary "forkable" is not an english word.
"The voice sounds professional, yes. However, the audio quality on the raw material is lacking"
...
To be quite honest, I hadn't even noticed
But not a director or audio mixer, right?
--
Description of Appeal to Authority
An Appeal to Authority is a fallacy with the following form:
1. Person A is (claimed to be) an authority on subject S.
2. Person A makes claim C about subject S.
3. Therefore, C is true.
"If you want advertising you want to catch people's attention. Something like this:"
..
.. :)
You got my attention
"it took me 4 restarts of firefox before flash decided to to shit itself so I could watch the video"
And you were doing so well
In that case, it would be more effective to post a comment outlining why the parent is wrong, or even reevaluate why you disagree with the poster and the majority of moderators (unlikely though it sounds, you could actually be wrong in this one case).
Simply slapping "overrated" on a comment does nothing to advance the discussion, or help anyone learn from an alternative point of view.
I don't care why you're posting AC
The layers above Linux + GNU tools are always changing and have very different behaviors even between distros using the same DE. A typical 28-year old who has dappled with "Linux" in the form of the Walmart special (enlightenment DE), an EeePC (Xandros KDE 3), his friend's custom-installed OS (Gnome or KDE4) and maybe 2 or 3 handheld devices described as "Linux" with no discernably common surface features and no assurances they will sync with "Linux" groupwares (now that's a joke).
For both the novice AND the power-user set, the "Linux" thing looks like a lot of nonsensical blather. You have to have worked on web servers to know that "Linux" means something more stable than a bunch of clowns trying to waste you time with stuff that always looks and acts different.
So I'll believe that users are ready for "Linux" (or vice-versa) when Apple increases their unit sales by marketing "XNU BSD" to a TV audience. Of course, Apple would never do that because it would be insanely stupid which IMHO says something about the striking misapprehension that FOSS techies have of personal computing in general.
Marketing "Linux" to non-sysadmin types is STUPID!! As a demographic they will never, never ever "get" something they aren't equipped to even understand. Now please spare the rest of humanity this subcultural mania known as "getting people to use Desktop Linux". Linux is not a Firefox or an OpenOffice nor is it like OS X or Windows.
It isn't even like Android, which is itself Linux-based. Like OS X and Windows, Android is a consumer platform with well-defined UI and an SDK offering rich functionality; Firefox and OOo also fit this description somewhat (and I applaud Mozilla for not allowing people to make changes to Firefox and pass it off as "Firefox").
OTOH "Desktop Linux" is a morass of non-platform "distros" that don't even offer a comprehensive SDK and where the default APIs are dropped from the default installation from year to year when they fall out of fashion. Its too chaotic for most app developers (ISVs) to cope with, so -- surprise! -- there's almost no apps or games for it.
That ad sums up what Linux is about pretty nicely! :-) It is indeed ready for the desktop...
http://nathanlindsell.blogspot.com/
The "Dancing bunny" situation exists on all platforms but is only a problem on one. We can't take the copout of blaming the users for going to the wrong web page and having some Active-X crap take control of the computer. The users didn't create the vunerability. Some idiot at Microsoft ignored all the warnings at the time and the example of java in a sandbox and went ahead with it. I heard from a librarian as to how much of a disaster it was going to be after it was announced - that's how clear it was to so many people. We got it, the amount of malware was far worse than anyone predicted, and now people are mistakenly blaming it on computer users that are now far more competant than they were it the past. It's embarrassing and makes us all look like a bunch of elitest jerks.
Anyway, my original point about "popularity" being an irrelevant argument as to why malware is only an MS Windows problem still stands.
This kind of makes me warm inside. Is this expected?