Postmortem for a Dead Newspaper
Techdirt points out a great postmortem for the Rocky Mountain News, a newspaper that ended up shutting down because they couldn't adapt to a world beyond print. While long, the talk (in both video and print) is incredibly candid coming from someone who lived through it and shares at least some portion of the blame. "It seems like pretty much everything was based on looking backwards, not forward. There was little effort to figure out how to better enable a community, or any recognition that the community of people who read the paper were the organizations true main asset. ... The same game is playing out not just in newspapers, but in a number of other businesses as well. Like the Rocky Mountain News, those businesses are looking backwards and defining themselves on the wrong terms, while newer startups don't have such legacy issues to deal with."
The demise of the print newspaper has a few causes. 1. We live in a 24/7 news cycle, with 24 hour news on tv, cellphones etc. 2. By the time a newspaper is printed & delivered, the "news" isn't new anymore. 3. Most print newspapers have journalist with a very liberal slant, and people don't want that anymore, witness the success of Fox News and online bloggers. 4. You could learn VOLUMES by the stuff they DON'T put in a newspaper.
Do you know why people are moving away from traditional media? Because it acts like it's better than we are. Blogging has become popular because it's there in plain english, the way we look at things -- and it's accessible and free. I can share it with my friends instantly -- unlike a newspaper which is physical and takes time. With the digital age, all of my friends are only a few feet away from me most of the time. Cell phones and laptops are like spiders -- there's always one within a few feet of you.
Traditional media has forgotten that the most important asset they have is trust -- and accessibility. There is still just as much need today to know what's going on in the world now as there was fourty years ago. But most media is awash in a crapflood of advertisements and profit-oriented behavior, which when people see they reflexively numb their senses. Seriously -- hold a normal conversation with someone and in the middle of it toss off a marketing slogan. If they don't strangle you, did you notice they're about half as smart as they were a second ago? They recover, but the momentum in the conversation is now gone. We don't trust traditional media (GenX and GenY) because it's full of crap and irrelevant to our daily lives -- so we blog and we talk to our friends, and they filter stories they find relevant back to us.
I have friends on facebook that post links of personal interest to their feeds so the rest of us can see and comment on it, and this is the foundation of the new media -- peer relationships. Journalism needs to mesh with this, and the journalists themselves need to get out there and put their reputation on the line in a public and accessible way. I want to 'friend' journalists I like and trust on facebook and then see their stories -- separate from these stupid constricting media websites and the constant crap-flood of advertisements that go with them.
Okay, but how do the journalists get paid? I mean, it costs them time to do the job, right? I don't have all the answers there, because it's not my industry, but I know that having a hundred friends that listen to me about anything related to computers is worth something. And a lot of people here on slashdot are in the same boat.
#fuckbeta #iamslashdot #dicemustdie
There are a handful of leader-types.
- The conservative (like this guy). He understands his company's strengths only as a function of what it currently is. He can fortify the company's business in good times.
- The forward-thinker (like *gack* Larry Ellison). He understands not only his own company's strengths in regard to what it is, but also in regards to the changing environment. He can take action to position the company well for the future.
- The visionary (like Steve Jobs or Sergey Brin). He understands both his company and the changing environment and can perceive the changes within the changing environment. He is able to not only strengthen the core competences of his company but drive new business and create new markets.
- The idiot (like Woz (sorry)). They grab on to anything that looks like a good idea and drive it forward without care for business, competition, longevity.
What happens is that every once in a while the idiot will strike it big (Jeff Bezos). Most of the time, these guys go out of business. On the other hand, the conservative leaders will do what they can and most of the time it pays off. Markets really don't change very much, and there will always be winners and losers. All they need to do is try to stay on the winning side as much as possible.
But RMN stuck to what it knew and failed. This is what happens in business. But to look back now and to analyze the failure is a lot of Monday morning quarterbacking. Of course it's easy to see all the trends after they've passed. It's easy to see where mistakes were made and how easily it probably could have been to avoid them. But at the time it would have been much more difficult to make the same judgment call.
It was a failure of management to fail to adapt to the changing business environment, but not every leader is going to be a forward thinker and even fewer will be visionaries. You can academically analyze these business cases from now to eternity, but unless you're actually in the leadership chair at the moment of crisis, you'll never know whether you would make the right choice.
The main value in newspapers previously was their distribution network. They had a system in place to distribute information. Radio, TV, and the internet all compete with them for information systems. Each one added more competition, lower latency, and broader reach. In short they provided better value. A daily delivery of dead tree is a non-optimal delivery system. It is getting boring hearing about newspapers and TV news dieing. Why care? The replacement is here. It is better, faster, cheaper. It is the internet.
I skimmed it. In other words ignore the end users of your product at your peril. If you think you know better than the end user your usually wrong. Sure there are tons of examples of dumb end users. But in the end if you do not do what a majority of your end users want they will find/invent something that does. What are they asking for now vs 10 years ago? If you do not keep re-evaluating what you are selling you usually end up selling something people no longer want. Do people still want a pet rock? Probably a small few do. But you do not want a factory cranking out 300k a month to satisfy a demand that is not there.
With newspapers people want more 'local' stories. Less AP/Reuters shoveled at us. So sites like drudge/fark/slashdot and so on took over that market.
We wanted a place to list our junk for sale and do it cheap. Instead eBay and Craigslist took the market away from them at low costs and better interfaces.
We wanted news to show up instantly as it happened. So sites put up RSS feeds to shove them at us faster. Instead with newspapers you find out tomorrow.
We wanted a way to read just our comics instead of 2 pages we ignored. So we went to the individual comic sites and just read them.
They forgot about the 'why' the people who pay their bills were around. While advertisers probably paid a large portion of the bills. If there is no audience the advertisers will go elsewhere.
The internet dismantled ever reason a person would want a paper piece by piece. Papers let the genie out of the bottle and there is no way to put him back in.
I read TFA (more specifically the speech transcript) and I don't believe that the Rocky Mountain News would have been much better off even if they did everything right. There aren't any city-specific news web sites out there that are making anything like the kind of money that newspapers made in their heyday. Like the buggy whips, the telegraph industry, and home coal delivery the business is gone and the new industry that is replacing it is too far removed for a transition to be possible.
Dead-tree newspapers are dying for one simple reason: All the news anyone could ever want is available for free on the internet. Just a Google search away. The whole idea that a newspaper can survive by catering to the "community" (either in real-life or online) is stupid. It's something to make the investors/owners feel better as their doom inevitably approaches.
I've thought about it a lot, and I don't think there is any workable "defense" against free news sites. The newspapers are all going to die, or at the very least, shrink radically. Even if they start really producing some great, exclusive content, it isn't going to help for long, and it isn't going to help them regain their fortunes.
The news world has changed.
I'm sorry. A webpage on the Internet will never replace the feel of the morning newspaper in your hand, with a cup of coffee and a danish or bagel within reach of the other.
Pry. cold. dead.
They big argument against newspapers on Slashdot is this perception that they are low tech. I know personally the reason I stopped reading a daily paper had nothing to do with the internet. I stopped years before the internet got relevant for a few good reasons. First was far too many ads. In a major city like LA or New York you got a daily paper the size of a small phone book for a handful of stories you actually wanted to read with the bulk of it being ads. The Sunday papers were even worse. Also newspapers were where you went to get the whole story and not the fluff you tended to get through television. That changed and the quality of stories and reporting dropped like a rock. I saw it happen early on with my hometown paper, I come from a very small town. Back in the day they covered national news stories but by the end they were more like a high school paper. I found gradually with the newspapers I was reading the relevant stories got rarer and rarer and the quality of the information wasn't as good as I was getting on the evening news. I often found there were no more than two or three stories that interested me and some times there were none. The internet was the death blow for the papers but they were weakened before the internet came along. The decline was apparent back in the 80s and revenues have been falling for 20 years or more. The reasons for the decline are hard to put a finger on because blaming even TV doesn't make much sense because TV news was decades old when the newspapers started their fall from grace. In the end it may be more the newspaper's fault than technology itself. Focusing more on ad revenue and not on news itself weakened them and made them open for failure. Once they were the only source of news, then they were still the best source of news and finally the became a poor source of news. Their final death blow was easily available news and the need for news on demand but those things weren't the root cause of the newspaper's fall from grace. Most people on the site probably don't remember a time when newspapers were your primary source of news. Most thing things are better now but the truth is the quality of news is appalling. Things have gotten so bad most consider blogs a source of news, they don't in any way report news they are purely predigested information and mostly opinion and not news. There are no standards for blogs. Even web sites like CNN are shockingly bad. It's hard to find an article without typos. In an age of spell checkers they actually post most stories with typos. That's beyond embarassing. In the old news days a single miss-spelled word or mistake in a story was a black mark for an editor. On line news is largely free of editorial oversight. The death of newspapers shouldn't be celibrated but mourned. TV news has become news bunnies and male models and on-line news is so chaotic that there's no way to separate fact from fiction. The death of newspapers is in some ways the death of news.
So why do these edited sources keep making factual mistakes, write misleading stories, bury stories that do not suit their political line etc?
Read Reuters for neutral factual coverage and blogs for opinion and analysis. That said I do read a few newspapers and the BBC online.
There might be some fact checking then
But probably won't be. Almost every news story I've been involved with -- either directly, by knowing some of the people involved, or by understanding the technology or science they're reporting on -- has been sensationalist garbage which bears little resemblance to the facts.
I find far more facts and better analysis of them on blogs than in mainstream media.
Blogging tends to be more like newspaper columns where assume a certain bias and literary style in whom you chode to read.
Sorry, but if you think that newspapers are unbiased, I have a bridge you might like to buy.
And a piece of newsprint will never have links embedded in it to get more background on the subject, doesn't have tabs so you can be checking local, regional, and worldwide news with a click, doesn't have video of the event, doesn't let me whip over to Wikipedia to get a quick introduction to topics I'm not up to date on, doesn't let me compare prices between Home Depot/Lowes/Ace Hardware vs. ordering it from Amazon, etc. All while drinking my morning beverage and trying to keep the cream cheese off the keyboard.
If Slashdot were chemistry it would look like this:Cadaverine
Take any daily paper, from any city in the U.S. and measure how many column inches are actual news articles.... now subtract the number of inches that are from A.P. or direct pulls/quotes from other news papers, blogs or web sites, leaving only the news actually written reporters employed at that paper. Is that number greater then zero? If not - enough said, but if it IS some real content, do the same thing from the same newspaper, but from an edition from 10 years ago....then 10 years prior to that...notice a trend?
"There was little effort to figure out how to better enable a community, or any recognition that the community of people who read the paper were the organizations true main asset...."
Let me make this abundantly clear: The above statement is 100% bullshit. My local paper, the Ann Arbor News, also went tits up. Over the last two years, the paper had opened comments sections on the majority of its stories to enable the aforementioned pipe dream. End result? The trolls moved in and feasted like rats in a corn silo, the nut jobs flooded the forums with "facts" on every story from free republic and the knock offs, and the signal to noise ratio plummeted. Now the paper has relaunched as annarbor.com, and the solution to the above has become: censor comments, and allow the newspaper staff to wade right into the thick of the mud. Fantastic.
When I see what has happened to old media sites that get into "Web 2.0" I feel like a WW1 vet being told by a fresh out of west point grad that "trench warfare 2.0 will revolutionize war as we know it!"
I don't really *want* to engage with the community when I go hunting for local "news", I don't *want* to hear from the friend of the victims brother-in-law who got arrested for B&E two blocks from my house. And most of all I don't want the most most useless section of the newspaper (Op-ed) to become the foundation of our "new media." Report, and leave me to use my gray matter to formulate my own opinions. If I'm at the site, the I'm there because I want local news. Period. Well researched, well reported, well digested, local news. It doesn't exist on TV anymore, i don't think it will ever exist on the web.
There are some people that if they don't know, you can't tell 'em.
Blogs are all about the comments. Yes, it may start with a wire feed. But soon after, you'll get a post from someone who is much closer to the situation than the original poster, who can share real insight on the topic. Then someone else with familiarity comes and corrects a piece that the knowledgeable commenter got wrong. As the comments on a well-read blog build, the real story emerges. THAT is real news - input from dozens of intimate sources, aggregated into a whole. Figuring out what is really happening takes effort - but a good blog can do the work that a single reporter would take months to do in just a few hours.
For example, it was reported a couple of days ago that the public option was defeated in the finance committee. Major news sources pushed it as a real story, when the truth was it was known by insiders that the public option was never going to come out of Finance for weeks or months. There are 4 other committees in the senate that have passed bills with the public option in it. Bloggers on sites like Dailykos can give you all the inside baseball of what is happening with health care reform, far better than any of the main stream media.
>>>Drudge is political bullshit
So it's like CNN and MSNBC
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall