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The Apple Paradox, Closed Culture & Free-Thinking Fans
waderoush writes "The secrecy surrounding the expected Apple tablet computer is only the latest example of the company's famously closed and controlling culture. Yet millions of designers, musicians, and other creative professionals love their Apple products, and the Apple brand is almost synonymous with free-thinking creativity. How can a company whose philosophy of information sharing is so at odds with that of most of its customers be so successful? This Xconomy essay explores three possible explanations. 1) Closed innovation, overseen by a guiding genius like Steve Jobs, may be the only way to build such coherent, compelling products. 2) Apple's hardware turns out to be more 'open' than the company intended — Jobs originally wanted to keep third-party apps off the iPhone, for example. 3) Related to #1: customers are pragmatic about quality, and the open source and free software movements haven't produced anything remotely as useful as Mac OS X and the iPhone."
I would argue that most Apple fanboys (the real hardcore ones anyway) only THINK they're "free-thinking." They're original and free-thinking in the same way that hippies thought they were original and free-thinking in the 60's--by acting, dressing, and thinking like every other hippie. Real free-thinkers don't start out with an set ideology, and they certainly don't have a cult leader or product line that they worship.
SJW: Someone who has run out of real oppression, and has to fake it.
Most of the "free-thinkers" who buy Apple products are just hipsters who think it's cool to be different, not people with genuinely "free-thinking" or radical minds.
"customers are pragmatic about quality, and the open source and free software movements haven't produced anything remotely as useful as Mac OS X and the iPhone."
No.. they just created what runs on the them, that's all..
Meh.
FOSS is built on top of a closed ecosystem: I'm not aware of many Intel or AMD cpus being FOSS.
Bad analogies are like waxing a monkey with a rainbow.
"the open source and free software movements haven't produced anything remotely as useful as ... the iPhone"
I'm not sure whether this is due to the difficulty getting make and gcc to construct things out of plastic, metal and semi-conductors - or a lack of configure options...
If *only* there were a freely available OS to us on phones that wasn't from Apple - hmmm
the open source and free software movements haven't produced anything remotely as useful as Mac OS X and the iPhone
Many users of Android, Linux, and many other open source products might have some serious disagreements with that statement.
Apple products are trendy and artisans aren't the social outcasts and special snow flakes they think they are.
Seriously though, my college aged daughter says the PC we sent off to school with is not good enough. She _needs_ an Mac. When asked why she can't say specifically why a Mac would be a better choice other than "everyone" has one. It's the way the product has been marketed - as a tool for the elite or more discriminating user. Translation, status symbol.
I agree. This is absurd. I take it the blurb was written by a cult member.
The difference between Apple and say Microsoft, has been that Apple is more like a smooth Vegas hooker taking your money and Microsoft has been more like a crackhead in Atlantic City using a lead pipe.
/.'ers get their panties in a wad about when other companies do it. Proprietary formats anyone? Remember how when Microsoft does it it's bad? Apple = good, Microsoft = bad. It's not that simple and it's naive to think it is.
Apple, as a publicly traded company, only has one obligation: to make a profit for shareholders. That means doing things like closing off Darwin for developers and totally locking down the App Store to only provide apps friendly to Apple, then they will do it and from a business perspective rightfully so. Of course I'm still gonna break my iPhone because I don't care about five apps on the App Store that make my iphone a flashlight. I need tethering and even more useful apps like blacklisting SMS messages and phone numbers that call me who I don't care for.
Apple does and gets away with a lot of things that
That being said, I only use Apple products. Apple makes products that work. That's all I ever wanted from my computer and cell phone. They do it, I'm fine with their business and Steve Jobs deserves all the zillions he's worth. Actually making products that work and listening to your customers forgives a LOT.
and the Apple brand is almost synonymous with free-thinking creativity
Yes, just like cigarettes make you healthy and slim, alcohol makes you attractive to the opposite sex, junk food makes you popular, and Nikes turn you into a long distance runner, weight lifter, and all-around bad-boy. Branding is great, isn't it? Of course, it has nothing to do with reality.
Repeat after me, Mac users: "we're all different".
Related to #1: customers are pragmatic about quality, and the open source and free software movements haven't produced anything remotely as useful as Mac OS X and the iPhone.
Funny, I think Apple has never produced anything remotely as useful as the open source software movement, in particular given that probably the majority of the code Apple ships with OS X is derived from other people's open source projects to begin with.
Actually, there is some correlation between creativity and homosexuality; you'll find a larger percentage of gays in art school than studying any other discipline.
But the disparity TFS speaks of isn't real. You don't buy a computer because of its culture, you buy it because it serves you purposes better than other brands. For a long time, Apple made the only computers that you could do art on; the Mac was graphic when DOS was text-only.
Free Martian Whores!
Just because someone is "free-thinking" and creative in making art, graphics design, music and so on... doesn't mean they are programmers or anyone who would want to hack their computer. Their computer, and Macs specifically, make it easy for them to be creative in their area of focus without having to worry about which dll conflicts with which other one... whether the right glibc is compiled for their favorite software tool... etc. It's nice because it doesn't require one to "be creative" with the computer just to "be creative" in the area one actually _wants_ to be creative with. At the same time, OS X has made it possible to be "more creative" with the computer if you want too.
"the open source and free software movements haven't produced anything remotely as useful as Mac OS X"
This would be the Mac OS X which is based on FreeBSD?
Modding "-1, Troll" is not a proper response if you disagree with me. Try reason.
My personal opinion is that the main reason a lot of creative (both "artsy" types and developers) like Apple's products is because the user interface and the physical products are designed to, as they say, Just work. This includes staying out of your way and letting you get to work but also to not pull the "Microsoft approach" to user friendliness by renaming things to make them "easier". There's a reason the market for customization of the look and feel of OS X is a lot smaller than the market for similar products for Windows.
Of course, there are several reasons why this works for Apple, a couple of these are partially because they have full control over the hardware and operating system which allows for tight integration and coupled with this are the development tools and the user interface guidelines. Another influence which I think is major is that third party developers know that Apple's customers generally expect software to behave in a certain way, something which isn't true to the same extent with Windows and other *nix systems. An example of this would be drag and drop, if a Windows application fails to handle drag and drop properly most people just dismiss the error message, restart the app and think nothing of it, after all, drag and drop is generally hit or miss with Windows apps, if an app for OS X failed to handle drag and drop properly most likely users would complain and consider it a screwup on the developer's part.
So part of the reason is the centralized control from Apple and part of the reason is that users have come to expect little to no user interface issues which forces Apple to make good development tools and developers to put in extra effort to make sure things work.
/Mikael
Greylisting is to SMTP as NAT is to IPv4
4) Slashdot readers and contributors are on the geeky, bleeding edge and do not represent 90% of the population, most of whom could not care less about 'openness'.
Eric
Eric Aitala
www.f1m.com
How can a company whose philosophy of information sharing is so at odds with that of most of its customers be so successful?
Really? The first thing you should always question is your assumptions. Does Apple have a "philosophy of information sharing" and if so, what is it?
The company is secretive about upcoming, not-yet-available products. Which is not information that customers require in their day-to-day work anyways. As a user or as a developer, it is information about the current, existing products that you need most. And as both I've always found that to be readily available whenever I needed it.
So how does a philosophy of "not talking (much) about unreleased ideas" merge with the mindset of a designer, artist, programmer or any other kind of creative person? Quite well. A lot of creative people don't talk (much) about their work-in-progress, either, until it's finished. Programmers are about the only kind who feel that putting a half-finished thing out for the public is the thing to do.
Assorted stuff I do sometimes: Lemuria.org
From TFA:
The programs people are inspired to write for the Mac OS X operating system are routinely more elegant and useful and less annoying than their Windows counterparts.
Quite the claim! Yet there are no examples.
I own a Mac. I've not installed much extra software on it. But what I have installed appears very similar to its Windows equivalent.
So can anyone give an example of what he's talking about?
I guess iLife should be showcase software for Mac.
- iPhoto is a confusing mess compared to Picasa
- GarageBand has some pretty neat amp simulation software in it. But the UI is the opposite of intuitive.
- iTunes is clumsy and inconsistent. I've been using it for over 5 years on Windows and Mac, and it still throws me curveballs.
- I once put together a slideshow in iMovie. I still don't know what was going on.
- iDVD is pretty easy to use. But that's because it's basically a wizard.
Just because you are in art school doesn't mean you're creative or a good artist. I'd bet money that there is the same percentage of shitty gay artists as straight ones in a given school.
Full Ack.
Most people I know have Macs are extreme fanboys. You can't even argue with them - they also defent DRM when it's made by Apple.
It's a bad development when even some tech people are more affected by marketing (the term 'propaganda' may be more accurate in Apples case) than by technical details.
I'd argue that the "free-thinking" aspect comes from Apple's somewhat paradoxical "white box" branding.
Let's start with design. Their products are as faceless and devoid of nonfunctional design features as possible with the exception of the Apple logo (so you have a disk drive, but not one shaped like an alien's face) and consequently the product design is rather decoupled from the user. An Alienware laptop projects a certain image, and consequently Alienware laptop users are going to disproportionately be adolescent male gamers, regardless of the hardware's usefulness as a workstation for making scientific visualisations. An Apple laptop, by virtue of being a big featureless slab of whatever it's made out of, could be used by anyone.
Similarly the OS, hardware and so on are heavily abstracted to make it easier for the user to get on with what they're doing. It's basically a box which does some computer stuff, and if all goes well you don't need an awareness that you're using eighty yottabytes of hyper-RAM and a BMX derivative OS. All that stuff is thrown to the background in much the same way that the case design is made as bare as possible. As a result, things like hacking the OS etc. don't really enter your mind. There are apps, you run them, you get things done... ideally the software ecosystem is such that you never have to tinker around and realise that you're using a platform that's locked down.
Now, this also goes into their corporate image, and this is where it gets really tricky. Their corporate image is the products. You are to think about the processes which went into them as little as possible. This is part of why they crack down on leaks so much. Ideally, they want you to think of the product alone. So naturally, the fact that it's probably made in some poorly-paid factory in China doesn't enter your mind. That's maybe not as true with a Microsoft-carrying machine, where you think of the Microsoft corporate entity and so on.
Essentially, the stink of corporate is less obvious in Apple's products because they put a big fat cloaking device on the corporation. That means that self-described free thinkers, who are likely to be anti-establishment, and thus anti-corporate, and thus repelled by something with an MS logo, go with them by default.
No kidding!!! What do you say at this point?
Somebody has conflated the kind of "free-thinking creativity" of artists, designers, etc. with the kind of free-thinking of the open software movement. "free thinking" to an artist means the freedom to create her own vision without interference by anyone else, not freedom to collaborate on or elaborate someone else's vision. This artist's "free-thinking" often looks more like the Jobs method of top-down control than like the open-source movement's wide-distribution collaboration philosophy. Which isn't to say that artists never collaborate, of course.
Rule of Slashdot #0: You and people like you are not representative of the larger population. - A.C.
Or perhaps there are simply more openly gay people in the arts?
Linux, and many other open source products
Among which the *BSD family of unices, which forms the basis of Mac OS X.
It even looks like the open source movement has produced a viable set of unix implementations for a long time before an (almost-on-the-brink-of-extinction) Apple decide to borrow it, slap a nice interface on it and call it "Mac OS X" to replace the ageing (not-even-true-multitasking) shit it had before.
In fact, I still wait to see OS X on anything but Macs and iPhone. Whereas open source, although often unnoticed, tends to show up discretely in lots of crazy places. Actually it's now getting difficult to find a modem/router which doesn't run some embed Linux - for example.
Opensource movement have achieved quite much. They just don't make a huge marketing fuss about it with an artsy logo slapped on it.
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
I'm as much a fan of open-source as the next guy and I've contributed to some projects and asked for features, etc. However, I find that the whole "designed by committee" that *many* open source apps have reduces the overall quality. Those OSS apps that truly shine generally have either a strong leader or a single author. You know the old saying, which is true, as well as witty; that a camel is a horse that was designed by a committee.
As far as openness goes, Apple doesn't announce vaporware like most other companies do. This means when they announce something, they are going to sell it. Usually their products have taken old ideas and looked at them from a different angle opting for being very good at a few things rather than poor and many things. Let's face it, Cmdr Tacos' famous assessment of the original iPod is a classic example of how "the masses" would design a similar product. If Apple would release an "alpha" product to "test the waters" like so many other companies do, the iPod (and iPhone, for that matter) would have died at birth or would be so hideously deformed that it would be unrecognizable.
"terrorism" and "pedophilia" are the root passwords to the Constitution
Mac OSX GETS OUT OF MY WAY, WINDOWS KEEPS PROMPTING ME USELESSLY. OSX thus gives me more time for creative effort instead of technical troubleshooting.
Apple's history of "just works" allows people more time for creative effort. BECAUSE it is closed, there is not as much complication to have to figure out. There's no registry, no need for scripting, and if something crashes it tends to recover on its own. THAT'S why "creative" types use it, because it allows me to REMOVE one more OBSTACLE to my workflow.
I'm not a "creative" in the typical sense, I'm a neuroscientist. Every time my Windows XP system crashes on me, or my network didn't initiate correctly, that's wasted time, effort, and it means I need to learn a new skill set to correct the problem.
The few times my OSX machine crash on me, it self recovers. OSX GETS OUT OF MY WAY, where as Windows and Linux KEEP PROMPTING ME WITH USELESS STUFF! The fact that fewer exploits target OSX is also a great benefit, and I don't have a billion choices for which hardware to buy so it's easier for me to choose the "best" one available to me. I don't want to spend a month figuring out if the Acer, Panasonic, or Dell is going to be the most ergonomic for my uses. With Apple, it's not even a question, because it's irrelevant insofar as I do not have a choice.
Also, by being an "outsider", there is less push to conformity. I don't know anyone else that uses a Mac, so I'm not being told which software is the "best" or how I should organize my workflow, thus allowing me to make my own decisions about what's important. This is critical in Science, and has been shown to be important in Sociology studies of how Science gets work done. "The Neuroscience of Screwing Up"
How can a company whose philosophy of information sharing is so at odds with that of most of its customers be so successful?
Just seems like a non sequitur to me. Or it illustrates the fact that people who gravitate to the Mac are interested in a tool they can use and, say, Linux users are interested in a toy (and I mean that in a good way- I love me my toys) they can fiddle with. Windows users (those who choose it when they don't have to for some reason), well, who can understand them? ;-)
Does a an artist care about the inner workings of the companies that makes paints and brushes?
At least by the convention in question. "Apple is the choice of creative types" is juxtaposed against the "PCs are for techies and nerds" stereotype.
by acting, dressing, and thinking like every other hippie.
You clearly were not paying attention; they dressed in a similar STYLE, but there was wide variation. They WERE free-thinking and individualistic compared to the people who went into work wearing the same color shirts (usually white), ties, hats, shoes, slacks, jackets. Streets of major cities at rush hour at the time were a sea of men dressed the same.
Also: anyone who claims Apple has an inside culture of creativity and free thinking is full of shit. A few idea people bring ideas to the top, and everyone else is told exactly how to implement things, with strict parameters. It's one reason a friend of mine left- he spent several years working on Apple's flagship software components and hardware, but had no say in anything. Now he makes less money but at a smaller company, where he also felt his input would matter.
Another culture shift at Apple: remember when there were credits? No more. Apple now refuses to recognize to the public the contributions its employees make, except for 2-3 top-level people. Jobs, Ive, etc.
Both the top-down ideas and refusal to recognize employee work are cashing in short-term profits for long-term stability. I wouldn't invest in Apple long-term if you paid me to; the day Steve Jobs or Ive retire, get hit by a bus, or just drop dead- Apple stock will crumble because everyone is under the perception (correctly) that they are the driving force.
When your brand is as much your top level executives as your products, you have a big problem down the road.
Please help metamoderate.
As engineers, we ought to know that sometimes we want things that are contradictory. We'd like this airplane to be strong, but it also must be light. You can't have unlimited quantities of both.
The same goes with creativity. We say we want originality, but that's not really what we are looking for most of the time. What we want is something derivative enough to be certain to work but original enough to be an improvement. Any idiot can be "original". Just take whatever is being done and do it a different way. The problem is that most different ways aren't better.
That's why "creativity" can't be treated as a "core organizational value". It's not something you can pursue in any meaningful way. What really distinguishes "creative" organizations is that they have greater insight into their problem domains.
Apple's most admired products each embody an insight about what the users they are after want to do. The iPod was not the first portable digital music player, nor has it ever been the best going by specs. The user interfaces on the iPods have been well designed and have featured innovations like multi-touch, but the killer feature isn't a feature at all. It's how the iPod, iTunes and iTunes store work together to make managing your media convenient.
That said, nobody can be all things to all people. I hate the iTunes search interface to the iTunes store, because I don't use it the way Apple's target users do. I don't watch TV and don't care about being part of popular culture. I'm more interested in finding oddball, eccentric stuff. If Google ever opened a music store, that'd be for me; YouTube is more what I'm looking for. The iTunes store wants to steer me to the latest episode of whatever TV show is the rage, and discourages me from finding what I want.
But it doesn't matter because catering to the oddball whims of very eccentric people isn't the business model for iTunes.
Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
But the disparity TFS speaks of isn't real. You don't buy a computer because of its culture, you buy it because it serves you purposes better than other brands.
But for some people, their purposes include social, as well as technical, requirements. e.g., everyone else has a mac and they don't want to stand out, or they buy in to the whole "image" thing.
Well hell, with those sorts of risks I may as well just run linux...
"linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
Mac users are bought by those that want to distinguish themselves from the rest in terms of money or social class, more in the lines of "I can afford an Mac and you are a poor blue collar bastard"
I really can't stand this. This line of thinking comes up at least once per Apple article anywhere on the internet, and it's always taken as truth for some reason. I own a mac that has been used in public all of once, in an airport. I own it because I prefer it to any other laptop and was ok with spending the extra cash. It has nothing to do with showing off or demonstrating my superiority. I know plenty of other people who own macs and would agree. I'm sure some people do buy them with that intention, and I wouldn't mind people saying so except that every time they do it's always referring to "mac users" instead of "some mac users". I really hate being lumped in with a group of smug assholes just because of my laptop choice.
That's what they sell - the ideal self image. I am smart hence I use a mac. Stupid people use Windows. The irony is they've dumbed everything down so it becomes "I'm so smart I need my hand held doing the most rudimentary tasks".
But I'd like to point out to the topic poster - there would be no OSX without Open Source. So saying it hasn't delivered is a bit off.
Agreed. Just because the maker of a tool operates in a closed manner doesn't mean that the tool itself is closed or that users of the tool are closed-minded.
Yamaha is closed when it comes to production of their pianos. Cross is closed when it comes to production of their pens. And Ford is closed when it comes to production of their cars. But it's no paradox that anybody is creative, productive, independent, or expressive with those pianos, pens, and cars.
The Unix foundations of Mac OS X appeal to technology geeks. The Just Works interface appeals to artistic types who want to create without hacking or fighting the tool itself. And the high quality hardware appeals to anyone who favors reliability and sturdiness.
Don't take the bait. You bought what was right for you and were willing to pay for it. What you are hearing from them is jealousy, sour grapes or some other mental disorder. Let them scrabble around together at the bottom, congratulating themselves on how little they spent for their cheap plastic boxes. It obviously works for them. They think everything should be free or cheap, that they're somehow owed it. Great! There's a market there and Dell, Gateway & MS, et al are there to fill it. That's what they want, that's what they deserve, that's what they're happy with. Why they feel so strongly about our preferences and why they feel the need to attack us so vehemently is a question they probably don't want an answer to. Be true to yourself. Don't be ashamed that you can distinguish, prefer and afford quality. They're just trying to drag you down to their level, thinking it will somehow validate them and make them better. They are wrong.
"terrorism" and "pedophilia" are the root passwords to the Constitution
Without Apple's "We've Got a Secret" marketing machine, Apple would have died off long ago. It's free advertising that permeates the industry. How many free ads have I seen on /., Engadget, AppleInsider? Dozens... and the hype is out of control.
If Apple would have come out, six months ago, with a clear road map of how they were going to build a tablet and an example of the OS that would fuel the device, knock off companies would have beat them to market, or killed the device before it saw the light of day.
On the flip side, can you name a Microsoft item that has approached the Apple level of events? Microsoft has a number of interesting devices, but I'm happy to wait. With the Apple events... I basically feel out of touch if I don't watch it live.
Vincent Van Gogh didn't have enough talent to make decent money at it. In fact, he only sold one painting in his short life, and that was to his brother, for a pittance. But I've seen his work (photos don't do them justice) and they're indeed breathtaking.
There's more to life than money, and how much you can earn at it bears no relation to how good an artist you are. Art is one of the disciplines that you don't expect to make money at it, just like music. One studies art and music because they love art and music, not to get rich at it.
Free Martian Whores!
Just because you are in art school doesn't mean you're creative or a good artist.
That's true, just as just because you're in engineering school doesn't mean you'll be a good engineer. Offtopic here, but I wonder if I'd have been modded "troll" had the moderator known that I'm in fact straight and did in fact study art? It turns out I'd have been better off studying engineering, but I didn't study for the money, I studied it because I love art.
A large proportion of artists who are studied in history were gay; a far larger proportion than in the general population. That doesn't mean all artists are gay, and pointing out a fact isn't trolling.
Free Martian Whores!
Doesn't compute; they don't see my work until I've already got them in the house.
Thinking about it as I type, though, sitting somewhere in the spring with a sketch pad and some pencils does get girls to walk up and start talking to you. So actually there is something to what you say.
Free Martian Whores!
Simplified != dumbed down. It is the essence of good design.
Dumbed down is when you design the system at cross-purposes to itself to cater to the naive user who does not understand the conventions of desktop computing. For example, putting a big-ass "Start" button and five hundred application launcher shortcuts on the desktop, because your users don't have a clue what to do after the computer boots. Or designing your apps as monolithic monstrosities because your users don't understand multitasking. Or having your windows maximize because the multiple-application desktop is too confusing, or you were too cheap to buy an actual workstation monitor. And then needing to add a taskbar because with maximized windows it's really hard to see what you are running.
Obviously, I'm pointing my finger at Windows, here, but Linux has been adopting the Windows conventions of desktop computing steadily over the last 10 years, to the point where it is now pretty much assumed even by most OSS enthusiasts that the many of the idiotic conventions of Windows are the correct ones to emulate. It takes several hours of tweaking a *nix box to undo these stupidities and get it back to a proper Unix-style desktop as were common in the 1990s, but then of course you are taking a step backwards. Or you can get a Mac, and get a Unix desktop that has kept up with the times.
You can always spot the people who don't understand real desktop computing. They are the ones who complain that the Mac's maximize button doesn't work, and that you need a two-button mouse to do real work. I mean, do they seriously not know that real men use 3-button mice? On their macs?
I bought a mac initially because I didn't want to support MS any longer, and buying more iterations of their OS and products is supporting them, by definition. They're a force for stagnation - stagnation just allows them to continue printing money basically, they have no incentive to take risks or rethink an OS and a set of office applications that has long ago made most of them rich. They have no real motivation to make anything better. Noone over there even cares that I'm not having any luck finding printer drivers or unlocking software from some "virtual locker" I bought from them six months back. Apple has really gone out of their way to make things work in their OS, to make things work better, to experiment with new form factors for devices, with new UIs etc. Take a look at the blase, apathetic way Steve Ballmer presented his me-too tablet device at CES, and compare that with what Steve Jobs will be doing wednesday afternoon. One of them really believes, and is excited that, technology can be transformative and can make society better, the other can barely enunciate what he is up there doing. So why does this qualify me a being some kind of shallow hipster, exactly?
That's fine so long as your specs are fairly limited.
If all you want to do is run a single kilobuck app, then all is fine and dandy.
Most graphic designers and artists do just that, run Photoshop CS, or Elements, or Final Cut, or Logic, whatever. They don't care to recompile the kernel, or fix driver compatibility issues; all they want is to be able to run their program.
If you want to be "creative" about how you use your Mac then it won't be "non-technical".
Computer creative and art creative are different. Computer geeks write scripts and software to automate annoying tasks. Art geeks create, you know, art. Only one of those tasks is technical and may require an 'open' platform. The other has no need for technical modifications or an 'open' platform, closed works just fine as long as it's closed in a workable configuration. Which is which is left as an exercise for the reader.
Heaven forbid an artist actually customize something... [snicker]
They do, they just want a nice clean aluminum canvas for their customization.
Write your representatives! Repeal the 2nd Law of Thermodynamics!
Apple users embrace the "free-thinking" mantra because that's the image Apple's served up. In short, they were told that using a Mac makes them free-thinking. And no, I'm certain the irony is not lost of those of us who abhor Apple's general policies, which are nothing of the kind.
Apple found themselves, entering the early 1990s, as the lone major computer platform other than Windows, and they had arguably better graphics and a few pretty good music applications, which were struggling to actually function on the PC/Windows until well into the Windows 95 era (UNIX-like OSs didn't do audio well at all... you needed a DSP subsystem, as on the SGIs and the NeXT machines, to do audio at all in the very non-realtimey, who-cares-about-interrupt-latency versions of UNIX/Linux at the time).
So they used this as a sales pitch. The PC equals Windows, it's from IBM, and it's used in business... thus, its only uses are business-related. They weren't selling Macs to computer experts who knew this to be false, and certainly not those of us who actually did the PC work as well, then better than the Mac on media content creation of all sorts. They're selling to users who are fairly clueless about PCs.
Apple always had very good marketing, and both that, and their message, continue today. They were selling a slightly more capable 8-bit machine, back in the early 80s, versus Commodore and Atari machines at 1/5th the price (they had slots... that's the "more capable" part). The Mac came in, with hardware so oversimplified it was actually kind of creepy (the "Ready" pin on the SCSI controller drover /DTACK on the 68000, for any bitheads in the crowd) and cheap, but got huge margins. Today, a Mac is exactly a PC in a fancy case without a battery door... there's nothing different about an Apple PC, and yet they still get 2x-3x the cash. That pays for a ton of brainwashing.
And it's also something like human nature. As some may know, I was a senior hardware designer at Commodore on several high-end models of the Amiga computer. There was a time when the Amiga was the best (only) personal computer for color graphics or video work. Like, the mid-to-late 1980s. Today I do my video stuff on a PC running Windows 7 and Sony Vegas, with 8GB of RAM, a Quad-core CPU, and Terabytes of storage. But I still hear from people talking about how the Amiga IS better (not was, but IS).
When you join an exclusive club, you immediately embrace all the positive memes associated with club membership, and you employ these to justify your decision. This isn't restricted to computers, it's found in Video software (Vegas vs. Avid vs. Premiere vs. FCP, etc), cars (Ford vs. Chevy vs. Dodge), still cameras (Canon vs. Nikon), videocameras (Sony vs. Canon vs. Panasonic vs. JVC), soft drinks (Coke vs. Pepsi... sorry, Rock Star rules here, folks), etc. And sure, the cultier that club's culture becomes, the more the users grab hold of it.
Apple is one of the few remaining exclusive clubs in computing, and they're perhaps the cultiest and most exclusive there is in just about any discipline. Ok, Amiga fans could have given them a run for their money back in the early 1990s, but not since... the Mac hardcores have expended to embrace the iPhone. The iPhone has delivered new converts to the alter of Mac. There's a persistent meme that "Windows is hard", bug ridden, full of viruses, and of course, MacOS is impervious to any and all problems, the only way to do media content in computing, and so simple your cat can use it without reading a manual. Apple works very hard to keep these memes alive, in the general population to an extent, too, not just among the Apple Faithful.
Another factor, among those in a successful cult, is that they reinforce one another and don't pay much attention to the outside world. You can stay blissfully within your world of Apple -- magazines, web sites, etc. and never hear more than frightening stories about the world outside. This is also something that Apple cultivates...they were among t
-Dave Haynie
That is not Window's fault that you can't figure out how to properly use a computer. It's like a guy at work the other day trying to blame Outlook / Exchange because he couldn't figure out how to make an archive properly.
Yes. That's exactly what it's like. Blaming the computer because the computer is hard to use. If you think computers need to be hard to use, then it is YOU with the elitism problem, not Mac users.
The few times my OSX machine crash on me, it self recovers.
Really? When I've had OS X crash on me, it's always been a "the system is so screwed up that you have to hold the power button to turn it off" situation.
Anecdotal evidence cannot invalidate other anecdotal evidence. Quit wasting time.
OSX GETS OUT OF MY WAY, where as Windows and Linux KEEP PROMPTING ME WITH USELESS STUFF!
With Windows at least, you can turn that off. You claim to be a neuroscientist but you can't take 5 seconds to find out how to turn off UAC?
Again, the answer is Yes. And I claim to be an audio engineer, and I can't be bothered to take thirty damned minutes to figure out how to use the proprietary network driver's stilted crap UI to turn on 802.11, enter a WPA key, set my service order, and turn on DHCP. AFTER I've used the built in Windows Network UI to connect to a wireless network and had it mysteriously fail, twice, because the network driver stubbed out Windows' own API for the hardware when it was installed at the OEM.
You know what it takes to join a new wireless network in OS X? ONE SINGLE DAMNED CLICK, on a menu whose icon LOOKS LIKE AN ANTENNA, then a password if necessary. THAT'S IT.
Stuff like this makes a REAL difference. Take your haughty incredulity and shove it up your ass.
If it takes you more than an afternoon to find out what the best system is, you're doing something horribly wrong, and I think you're beyond help if you spend a whole month looking for the best system.
O RLY? As an avid bicyclist, I can tell you, that if it takes you LESS than an afternoon to purchase a new bicycle, then YOU are doing something horribly wrong; because if the decision is that easy for you, you obviously don't know enough about how to properly fit a bicycle.
Be careful with your analogies.
Just a note for everyone else, I use all OS's and they all have ups and downs. I have nothing against OS X, but I find this particular persons reasons for using Mac's to be pretty bogus.
What constitutes "use" to you? Did you install 10.5 on a hackintosh for an afternoon and diddle around in TextEdit, before declaring yourself an expert on all things OS X?
Did you know that in bash, the default shell for OS X, you can hit "ctrl-A" to move to the beginning of a long command line?
Did you know that EVERYWHERE ELSE IN THE OS X UI, even including text boxes in Safari, you can hit "ctrl-A" for the exact same behavior?
No, you didn't.
As I said before, stuff like this makes a real difference.
"They put commodity parts..."
Yeah. Because Apple doesn't tend to use higher quality caps and fans and other components than HP or Dell. Apple doesn't use Intel's high-end processors. Apple doesn't use custom formed LiPo batteries and customized power controllers. Apple doesn't design their own ASICs. Apple doesn't use custom glass trackpads or create innovative connectors (Magsafe) for use in their designs.
And Apple doesn't create, maintain, and run it's own OS.
Oh. Wait. They do.
"... into slick aluminum casings."
They are, aren't they. (grin)
And combined with the above, that's better than 90% of the other manufacturers who shove actual commodity parts into cheap plastic cases and stuff Windows Home Edition on the hard drive....
Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
Does Apple ENGINEER their high quality caps and fans?
Does Apple ENGINEER their high-end INTEL processors?
Does Apple ENGINEER their custom formed Li-Poly batteries?
Does Apple ENGINEER their own ASICs? You only said they DESIGNED them.
Does Apple ENGINEER their own glass trackpads?
I will give you that they most likely ENGINEERED their 'innovaive connectors' as it is something that a 2nd year Electrical Engineering student could have done. The DESIGN is quite awesome however and is really the only thing that makes it so unique.
I am sorry but PROGRAMMING is not ENGINEERING, it is however very close.
You pointed out lots of DESIGNS that make Apples nice. The ENGINEERING is not done by them.
Oh and the slike aluminum cases are really slick. I honestly like them, and think they are the best laptop case going. But they do burn a bit. Because they were DESIGNED, not ENGINEERED. An ENGINEER would get rid of that heat, and would give two shits how cool it is.
And I didn't say Dell was any better. But ENGINEERING is VERY different than design.
My addiction: Arguing with idiots. AKA Slashdot!
It's because they can see in more than 16 colours.
I'm a straight male and the females I know all have TERRIBLE color coordination. Not only that, they seem to not have any heightened acuity for it.
The myth that women see colors better than men is just that - a myth. Women are simply socialized to act as if they give a shit about goldenrod vs canary vs saffron vs paella. There are cases where women DO see more colors (due to a sex-linked trait causing them to have more distinct sets of cones), but this essentially results in a tradeoff between scope and resolution as the raw number of cones is not increased by the trait.
I am thoroughly convinced that women simply are conditioned to think they know about color and the resulting overconfidence results in men thinking "What? That's terrible." or "They're almost exactly the same and it's gonna fucking fade anyway." while only saying "Uh, ok dear".
Also -
http://www.thebestpageintheuniverse.net/c.cgi?u=fashion
Scroll to red lipstick section.
Sounds like an awful lot of bullshit and hassle for the same stuff I get with Linux for free and out of the box. How's that working out for you?
I'm not a Mac user but I believe GP won the point on this one. A linux user complaining about hassle is worth a Daily show skit by John Hodgman :).
As I read your post I'm really not sure whether some Apple version of Poe's Law best describes any attempt to assess the nature of your post(parody vs true believer). You could have just as easily been modded funny, like this earlier post.
Now that I think about it, I'm pretty sure everything I just said is completely wrong.
I cant make the association between free thinking and Apple.
Everyone I know who bought Apple did so because of the marketing, the artist "says" it is better but is completely unable to quantify it beyond "but everyone says Mac is better". Most Mac do not understand computers particularly well, thus they turn to an OS that limits what they can do. We call Apple a cult for a reason. I really cant see Mac users being "free thinking" about tech, especially as one of Mac's biggest selling points is that it Just Works(TM) meaning that you arent meant to think about using your computer..
I know a few designers having done tech support for a Marketing company before (so glad I'm out of that gig now) and the most talented designers can do everything they can do on a Mac in Windows, unfortunately the reverse isn't true due to the limitations of the Mac OS, it's not hacker friendly and was never meant to be.
Calling someone a "hater" only means you can not rationally rebut their argument.