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Google Airs Super Bowl Ad
theodp writes "CNET's hunch that Google might run a Super Bowl ad entitled 'Parisian Love' proved to be well-founded. The ad just ran (did you know that you can search the Internet using Google?), and Apple certainly doesn't have to worry about losing its claim to having produced the best Super Bowl ad ever. In fact, you might want to check out the spoof 'Parisian Love' apparently inspired — 'Is Tiger Feeling Lucky?' — if you want to see a better pitch for Google."
Major company runs television ad during profitable sports event.
Gasp. Newsworthy indeed.
StoneCypher is Full of BS
I have been described as seriously cynical and highly lacking empathy. Hell, even my girlfriend calls me souless. But I nearly cried at the end.
Brilliant ad.
No, actually. Would never have crossed my mind.
I think you just have issues.
This being Slashdot, I understand how this might seem confusing to some readers, but that's actually the way some romances happen. A guy meets a girl, likes her, tries to impress her, and amazingly, it works.
I don't blame Google that much for this, it is just showing what most users are wondering [out loud].
...who thought this ad was pretty damn brilliant? Low-key, sure, but also sweet, memorable, and focused on the product/service itself rather than hype and glitz? I thought it promoted the both the company's values and the value of what they provide to their customers extraordinarily well.
Maybe I'm just not cynical enough, but it sure gets my vote. /tsg/
No I didn't find it creepy. I was very impressed with the commercial. It instantly came to me near the end that they were illustrating they're long term commitment to excellent searches. Google has been in business now (if your a 20 something) for over half our lives, and this was a sped up version of what an "average" person may have Googled over their lifetime. It has always been there for you. It has always got you what you wanted to know. The top result is always what you wanted. All this was illustrated very elegantly and effectively. Unlike most technology commercials that have a very busy, and annoying feeling with people who are nothing like "you."
I want to be retired when I grow up.
Why the hell are these not legitimate questions? What is wrong with trying to find out more about the world, as opposed to staying willfully ignorant of topics that might seem vaguely uncomfortable?
It was well done. It described what many people use Google for.
Actually, I thought it was simple and to the point (something you don't see very much in Super Bowl ads).
I didn't watch the Superbowl (cable's out), and so far three friends have called me to tell me to watch this ad, while I haven't heard a peep about any of the other ads that aired. I'd qualify that as a pretty significant success.
Also consider that the ad's simplistic nature can be thought of as a reflection of Google's products. Apple's used same strategy very successfully while marketing the iPhone, albeit from a somewhat different angle.
I also wouldn't list Apple's '1984' as a particularly good ad. It was expensive, confusing, and made absolutely no mention of the product being advertised. My favorite super bowl ad is still the E-Trade monkey ad.
-- If you try to fail and succeed, which have you done? - Uli's moose
They need a pretty big recoding to filter out non-genuine results completely.
Oh gawd. That ad was based around a lame, confusing reference to a certain novel — a novel that the makers obviously had not read. It doesn't make sense to anybody who doesn't already think that Apple products are Destined to Save the World. Anybody who thinks this is "best ever" needs to get out more.
They weren't looking for more exposure. They were looking to get people to associate Google with warm fuzzies.
Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
It's so touching knowing that a soulless, multinational, 100 billion dollar company thinks you should integrate it into every part of your life.
But yeah, I almost cried too. Kinda scary how easy it is to manipulate our emotions for commercial gain.
Maybe they should have showed a big spinning clock, or a caption at the bottom of the screen that says "IN CASE YOU CAN'T FIGURE IT OUT, TIME WOULD ACTUALLY BE PASSING BETWEEN EACH SEARCH!! GET IT?"
I'm a man and I find it hard to fathom that someone could be moved by that ad, let alone to tears. In fact, I'd say I felt nothing at all, unless cheese is an emotion.
I think most of /. will miss the point of this ad. We all treat Google like a very low transaction cost oracle: any time we have the stupidest of queries, we throw it in, no matter how inane or silly our question. A lot of people, however, treat a Google Search like something that requires capital letters and a cup of tea. I've seen people make notes of their search results before clicking on something. I think a large part of the intent of this ad (besides simple brand cementation for us lot) is to encourage that freewheeling approach.
[FUCK BETA]
I don't get the criticism of the Google ad, I thought it was just perfect.
It has a story.
The story is not offensive, but rather personal and endearing.
There is a positive message.
There is a happy end (since we're expecting a baby any day, I am quite biased on this one).
And google is there, from the very beginning, like a faithful, useful, reliable friend.
I think this ad has genius written all over it.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
hmm ... I thought the point of the ad was "hey advertisers/government agencies, we have peoples' whole lives encoded in our database of their searches, come get it".