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Google Airs Super Bowl Ad
theodp writes "CNET's hunch that Google might run a Super Bowl ad entitled 'Parisian Love' proved to be well-founded. The ad just ran (did you know that you can search the Internet using Google?), and Apple certainly doesn't have to worry about losing its claim to having produced the best Super Bowl ad ever. In fact, you might want to check out the spoof 'Parisian Love' apparently inspired — 'Is Tiger Feeling Lucky?' — if you want to see a better pitch for Google."
Well, of course, there's supposed to be a passage of time in between each search, but they do a pretty bad job of showing that in the ad. They should have shown the Google home page on a monitor while the backdrop changes after each search, and provide some indicator of how much time has past in between in each search (e.g. a calendar, a window showing the weather of the season and location).
:P
The way I figure it, the next logical search after the last one would been:
"ashley madison"
Freedom is drinking a beer in the park when you're supposed to be at work.
My wife and I thought it was well done as well. We've also recently gone to Paris... and it brought back good memories for us.
I think it did a beautiful job of showing the service off... and reminding people that Google still works and is extremely efficient. It didn't need to be all in your face and loud... unlike other search engine adds. (Yaaaaaaaaaaahooooooooooooooooooo!!!!!!!!!!!!!!!)
I'm sure it will get ripped apart here on Slashdot... but it definitely wasn't aimed at the Geek crowd.
Doesn't everyone already use google search? Wouldn't they have gotten much more bang for the buck with a Chrome ad?
They should have shown the Google home page on a monitor while the backdrop changes after each search, and provide some indicator of how much time has past in between in each search
Good point. For example, they could have had the Google logo change, which it actually does on a regular basis.
Business. Numbers. Money. People. Computer World.
Since I'm a Saints fan and we just made Peyton Manning piss his pants,I'm in a really good mood. The Crown Royal helped....The Google ad painted an exceptional picture of just how well connected we are to the Web. You mean there are other search engines - other than Bing? Now about the Saints- you guys drive on down to New Awlins Tuesday. Sign up for Parting 501. Yeah,its a grad course.
Yeah, it was pretty well done and also works great without sound (watching in the office) which is pretty clever in itself, as it gets the message over even if you're talking over the ads (or if, as they do over here, they double the volume of the ads compared to the programmes to try and force you to pay attention but actually just causing you to mute them). I loved the simplicity, as you said it didn't need glitz, it didn't need fashion or big name stars, and it really makes you think about how integral this little service is to everyday life. I can still remember when I first started using search engines, there was always a disconnect between me thinking "hmm, I wonder how to do x" and then "I know, I'll search for it". Now firing up search is the first instinct.
I have heard that already. Some people get the impression that anything you reach through Google is on Google. And I've heard people complain when they find Google "hosting" a site with offensive material.
I liked the commercial. It tells people that Google is still doing very cool and useful things with simple text instead of pretty pictures and vast advertising campaigns (Bing). And it reminds people that Google still does search. With all the Google-branded phones and software, I'm worried that Google is going to get a black eye from one of them and spoil the entire brand.