Ubisoft's New DRM Cracked In One Day
Colonel Korn writes "Ubisoft's recent announcement that upcoming games would require a constant internet connection in order to play has been discussed at length on Slashdot ('The Awful Anti-Pirate System That Will Probably Work'). Many were of the opinion that this new, more demanding DRM would have effectiveness to match its inconvenience, at least financially justifying its use. Others assumed that it would be immediately cracked, as is usually the case, leaving the inconvenience for paying customers and resulting in a superior product for pirates. As usual, the latter group was right. Though Ubisoft won't yet admit it, Skid-Row managed to crack the new DRM less than a day after it was first released."
that Skid Row has done something since "Youth Gone Wild."
Engineering hours building unbreakable DRM: $1.6M
Marketing devoted to managing customer hostility to new DRM: $800K
Lost sales due to customers boycotting your product: $2M
Having some wiseass kid from Sweden break your DRM on the first day: Priceless
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Ubisoft can always blame "those damn pirates" and claim the DRM development as a failed project tax write off.
And the pirates can still play the game for free with no issues.
And paying customers still get to take it in the ass, now AND when Ubisoft decides to can the online service.
Win, Win, Weeeeee
Mod me down, my New Earth Global Warmingist friends!
The really sad thing about this DRM being cracked is as much a win to the consumer as to the pirate. The pirate gets a game that functions under more circumstances than the consumer, which I imagine will lead to more consumers being pissed off at Ubisoft and resulting to pirate a game they've already paid for just so they can fucking play it without having a connection to the internet 24/7.
Good job Ubisoft, alienating customers will surely lower piracy rates and raise your stock prices.
Disagree != mod troll.
I propose that, by shipping games with DRM, software vendors are promoting the dissemination of malware. This means that DRM is a direct contributor to spam, botnets, and all the other nasties that infest our Internet.
And others with limited connectivity. I hope this DRM fails and fails hard, if only to scare other publishers away from something that is truly anti-customer (not consumer).
Shh.
I'm a big fan of Silent Hunter. But I won't buy or play the new one until they release it sans DRM. It's really funny; watching the videos from Subsim, you constantly see messages about "no internet" and then, a few seconds later, "internet reconnected". That sure helps you to remain immersed in a faithful WW2 sub sim. After all, Adolph would have won if not for his shitty broadband connection.
http://www.youtube.com/user/Subsim
I'd rather you do it wrong, than for me to have to do it at all.
I'm a fan of Silent Hunter as well. And I work for Ubisoft, so I can get it for really cheap from the company store. However, they would have to pay ME to play that shit. As a result, I'll be downloading it via bittorrent, just like the rest of you. Kudos to the clever hacker.
Normally I actually pay for my games. In most cases, I do it the old school way - I buy physical discs from physical stores. Lately though, companies like Ubisoft seem like they're treating me like a criminal for giving them my money. At this point, they're really making it more convenient for me to prove them right.
Exactly, what *when* they go out of business? Because on the scale of what gets done when a company is bankrupt customers are dead last. There are no more customers: the company is gone. What matters at that point is creditors and the more your owed the higher you are on the list. If there is no non-restricted version held in escrow with a lawyer who has explicit instructions to release when the company goes insolvent then FACT: Your purchase is gone.
Shh.
instead of focusing on selling goods, they should suck it up and realise they are selling a service and model themselfs around the hospitality industry where customer satisfaction is king.
If you mod me down, I will become more powerful than you can imagine....
So if they release a game with nasty DRM and sales tank, they blame the sales on "piracy" and justify that as an excuse to toughen up the DRM.
If they release a game with nasty DRM and sales soar, or even remain steadyish, they assume that the DRM magically converted pirated copies into actual sales, and toughen up the DRM in the hopes that this trend continues.
In other words, we're boned either way.
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
Imagine a person, in a casino, sitting at a slot machine. They're pumping coin into it and steadi;y losing everything. They know that they should walk away, but they can't. Walking away means admitting to themself and others that they lost. And so they keeping telling themself that if they keep playing long enough, they will win back enough to at least break even.
The same is true of Ubisoft, Microsoft and all the other companies who keep pumping money into the DRM slot machine. Year after year they keep coming up with new DRM schemes to replace all the previous ones that have failed (ie, all of them). They can't stop. To stop would be an admisison of failure. An admission that even if they created uncrackable DRM, the extra sales revenue wouldn't even come close to covering the cost of creating and maintainging new DRM schemes.
It would be funny, it it wasn't so stupid.
While you have a point, consider that if you pay for it you make them think their DRM is acceptable. As a compromise, I suggest buying it, pirating it, and writing an angry letter explaining the situation. It'll be ignored of course, but it would make me feel better.
93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
How about this DRM:
1. Ubisoft creates a reasonably simple (read cheap) traditional DRM;
2. Ubisoft promises to donate five thousand dollars to cancer research for each day the game goes without being cracked, for a year.
I think they'd have better chances that way. Don't you?
you'd think some companies might enjoy the sort of publicity and awareness they'd get out of having a lot of people use their software... and without fear on top of it!
Long live the BSD license
I'm feeding the troll, but... prove that a downloaded copy is a lost sale and I'll concede your point.
(you might also consider the hypothesis that DRM exists not to stop piracy, which it doesn't, but to lock customers to specific devices and/or to get them to re-buy the same content over and over, which it does.)
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
You might be surprised. You may actually get a human to respond.
For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
in jest (that humor itself is priceless), I certainly could not agree more. The reality of DRM is that the whole concept is flawed, by the logic alone. In that you have to give the user everything they need to run the app, or listen/watch to the media, so what is there to prevent someone skilled with IDA Pro from making it work for their own purposes after the DRM manages to sufficiently piss them off? So, you there you sit, you have the key, you have the data/code/bitstream, and you have the algorithm. Nothing prevents you from hacking apart the code and putting those three pieces back together in a different way other than what was intended, except for a few badly written laws like the DMCA. That's not a prevention, it's just a social mechanism that just serves to make the hackers self-righteous in their own mind, and therefore even 'more likely' to feel justified in 'getting back' at 'the bad-guys' (not my frame of mind, but its out there).
The sad thing is that with the use of DRM everyone looses, EXCEPT for the one peddling DRM as the 'answer to everything'. It's not. Reality could not be further from the truth. Yet these modern-day snake oil salesmen always manage to walk off with millions of dollars in their pockets while everyone else, including the owner of the copyrighted media being 'protected', get the shaft. It only hurts the owners bottom line, stiffs the purchaser who can't use the product, and the snake oil salesman lives in a big mansion somewhere on a hill. What is wrong with this picture? What we need is a new set of laws to protect us from snake oil salesmen, in that if you promise your product is going to do XYZ then you should not be legally shielded by some EULA when you promise something that is known by real experts to not be true. Selling a 'solution' under false pretences is the way I see it. If you sell snake oil you should pay the price.
btw - If you honestly believe that DRM can actually work, then Have I got a bridge for you!!...
Customers... Oh, too bad there are no customers because everyone stole the game.
You are assuming that no one would buy a game unless forced to by DRM... which must mean that you yourself wouldn't buy a game unless forced to by DRM.
Speak for yourself, pirate.
Human/Ranger/Zangband
Your post is called "You're all dicks."
Make-believe lost sales to piracy make up the entire point of your post. "Customers... Oh, too bad there are no customers because everyone stole the game."
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
Personally I don't consider lawyers human.
I love how everyone bashes DRM without thinking of the consequences of not using any.
The consequences? The consequences are we go back to the 1980's-90's software culture, and I'd actually pay money for a computer game again. Sure, there might be annoying wheel-spinners or license keys, but the companies might be able to afford cloth maps again, or wishbringer stones, or paper manuals with associated fluff. As things stand now, I play my old games, and only buy occasional used ones for my Wii and Xbox. The kids who copy computer games from their friends when they have $0 grow up to be adults who buy games when they have $$$$, unless those games don't work. I stopped buying PC games right after Mechwarrior4, because the DRM on that piece of crap wouldn't work in any of the 3 CDROM drives I owned, and MS's tech support said: "go buy another drive; hope it works" I gave it to a friend. Back then I still believed it was anti-piracy copy protection. Now I know it was the beginning of the PC software industry's war on end-users (not customers; their customers are the middle-men like COMPUSA who get stuck with gamebox overstock and sell it at a loss until they go out of business).
Right, because Ubisoft et al. have no responsibility whatsoever for their actions. They are being forced to include draconian DRM with their games! They have absolutely no other options... not even, you know, innovating and changing their business model to suit the changing world... or, you know, giving a crap about their customers...
Do you honestly believe that Ubisoft, the MPAA, etc would drop DRM if piracy stopped dead? Why would they?
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
Here's how your scenario looks in reality:
Developers: Lets put DRM in our software so that we can be certain our game will never be pirated! :>
Management: Brilliant! :D :D :D
Pirates: LULZ! Hack/crack ALAKAZAM! >:D
Customers: Why doesn't my game work right? >:O
Management: Developers, I'm sorry but customer outrage over our draconian DRM scheme has caused sales to tank, so we have to lay you off. :-/
Developers: We should have left DRM out of the equation. ;_;
DRM does not work, period. It fucks up users machines, slows down games, or causes a game to be pirated more than bought. Nobody likes being told what to do with something they bought and paid for. I bought, it's mine, I'll do as I please with it. Try to tell me otherwise, and you'll regret it one way or another. It's really not rocket science, Jr.
I think we've reached a point where pirates are not just a fringe group of people who just don't want to pay for games, but are actually the competition. They are releasing a similar product to yours(in fact, it is your product) only it's better.
If lost sales aren't the problem, then what the hell are you whining about?
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
Management: Let's put this DRM to guarantee that the game isn't pirated. ...a day later...
Developers: Great! Let's do it!
Crackers: Let's crack the DRM.
Pirates: Let's wait for the crack.
Crackers: Done!
Pirates: Great!
Customer: This stupid game doesn't work on my computer. Maybe my friend can help me make it work...
Friend: Oh that's because of the DRM, just go to site x and download the cracked copy.
Customer: Thanks! Oh, there are more games there and they all are available for free, nice!
The bottom line is that pirates still get the game for free whether it has DRM or not. The only difference is that putting the DRM in costs the company some money.
Your argument would be valid if the DRM worked. It doesn't, so, for the pirates, it's the same, just the paying customers are inconvenienced.
BULL SHIT
I say this because I know one company who sells tons of games and they use no DRM:
Paradox Interactive
Before they were self publishing, their publisher required them to have DRM in the store release, but the lead Dev patched it out in an official patch a few months later.
Now they self-publish and host Gamersgate, which beyond the download check, the game itself is completely copyable without any DRM whatsover.
Does that mean people pirate their games? Yes, they do, but players like myself have basically spent hundreds of dollars on their games because:
1. They have no DRM
2. The developers are active with speaking directly with users on the forums
3. They have open beta patches with registered users to test bug fixes with the gaming community rather than throwing stuff out there.
Yes, being a successful gaming company can be done without DRM.
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
Media executive: Hmm... if we put technical restrictions on our content that stops people from using these newfound copying powers that the Internet and personal computers have given them, we can make them buy the same content over and over each time we issue a new format. We can also make them buy a new copy of each bit of media that they want to put on a separate device (iPod, second computer, backup drive, etc). We can also make them upgrade to the newest edition when we stop supporting the old one (this is where Ubisoft shuts down AC2's servers when AC3 comes out).
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
Well if that happens then they blame the pirates for lost sales, which is the current way game companies deal with poor sales.
Piracy rates are can be tracked. They'll know, to within a moderately narrow margin of error, how many copies were pirated, and they'll know exactly how many were sold. Both numbers will have been estimated prior to launch by the bean counters.
If the game fails to reach its sales quota, but is pirated more extensively than anticipated, what that tells them is that even more extreme anti-piracy measures are needed. The difference between sales figures and sales projections will be treated as "lost sales", with the blame placed on the rising piracy figures.
If the game tanks, and the piracy rates are no higher than expected, that sends a different message. It tells them that the piracy rates aren't to blame for the "lost sales" - customer boycotts are.
The only way to kill DRM in the long run is to convince the people making the decisions that it's costing them more money than it's worth. Don't buy or pirate Ubisoft's crap. Don't give them money or mindshare. Write them off as a loss, and buy games from publishers who don't treat their paying customers this way. Either they'll learn to do better, or the publishers who don't saddle their games with this crap will out-compete the ones who do in the long haul.
Erotic is when you use a feather. Exotic is when you use the whole chicken.
The only thing that I'm surprised about is that companies remain so obstinately stupid in trying to implement Digital Rights Restrictions.
Anyone who has ever been involved in software development knows that even when it comes to relatively simple systems, all it takes is one minor SNAFU, one little bug, for the whole thing to be laid bare before skilled hackers. And it doesn't even have to be a problem with your code; it can be in anything from firmware to the operating system to libraries you've linked to to the compiler you used. Add to this the fact that Digital Rights Restriction systems are hardly anything but relatively simple; they typically encompass very complex encryption, heavy duty mathematics, picky dependencies on very specialized hardware and/or software and/or connectivity requirements, etc.
Also, how many people did it take to write your Digital Rights Restrictions system, and how smart were they? Let me tell you, it's not like there's just one guy holed up in a basement somewhere working on cracking the Digital Rights Restrictions of a popular game. There are thousands, maybe tens of thousands. And they all want that reputation boost (or sometimes even financial gain) of being The One Who Cracked [insert game title here]. Oh, and maybe your people are smart, but these people are frickin' brilliant.
Yet still, these companies are under the delusion that after decades of abject failure after abject failure by companies much bigger and more motivated than they are to stop software theft, they're going to be the ones that come up with the magic bullet, that special recipe that will keep their software locked. So sure of it, in fact, that they're continually willing to invest a lot of time, money, and effort into their futile pursuit. The reality of the situation is that all it takes is one. One hacker, one flaw, and every cent you poured into your Digital Rights Restrictions system is *poof!* gone.
I'd like them to hire me to create the Digital Rights Restrictions system they use for their next game. I'll charge them a few thousand dollars and put a text file on the root of the installation media that says, "It would really mean a lot to us if you would not copy this game illegally, so please don't. Thanks!" Now, I know you're probably thinking, "But Skippus, people would be able to copy the game from day one!" My contention is that I've saved them tens to hundreds of thousands of dollars and my Digital Rights Restrictions system lasted just one day less than the one they would have otherwise spent so much money on.
This is why I buy games, don't open them but instead download them because of the stupid DRM that plagues legitimate copies. No I don't wish to always have the disc in the drive. No I don't need an internet connection for single player games. No I don't want to install copy protection software. Make a good game and I will buy it.
That group exists. Nobody can prove that it is or is not significant.
Nice unfounded generalizations cast on everyone who uses p2p.
That Anonymous Coward guy is pretty annoying. Can we have the government censor him or something?
We get paid a salary. But we also get some residuals based upon the sales of our game. In this case, Silent Hunter and any other PC exclusive Ubisoft game are going to sell like shit for the next little while until this madness is stopped. The execs don't care, because they get to tell the shareholders that they are doing everything in their power to stop the evil pirates. So the execs get to keep their jobs and make tonnes of money. Everyone's happy, unless they are the developer, the consumer, or (ironically) the shareholder.
So, yes. Pirating the game does take a few coins from the pockets of the developers of this game. But it's but a small fraction of the sales anyway, so it really doesn't matter. The point is that if the piracy rate actually INCREASES, then the execs might actually have to answer for this nonsense at some point. They'll no doubt spin it to look like angels, but I'm sure that if the piracy rate is really high, then this might end at some point.
So, I say raise the jolly roger, but keep buying Indie games. That's where our future (hopefully) lies.
Ubisoft claims it lacks features.
For instance, the cracked version lacks the requirement for a continuous online connection.
The cracked version lacks the occasional lag caused by the internet connection, nor does the cracked version have the feature where the game gets useless when Ubisoft shuts down their servers.
It also lacks all other DRM available in the original game.
So yeah, the pirate version is lacking features.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
Without pirates no DRM would be needed. Your line of reasoning still proves exactly what I said: pirates are the original problem, not the companies.
Yeah, pay no attention to those dirty, thieving bastards who are buying the games secondhand, 100% legally. Because the publishers certainly aren't. Nope. Not a bit.
Idiot.
Would you have told them that it would be a waste of time?
I think they just gained a customer.
45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
You're IMHO seeing the wrong problem, or rather just one half of the problem.
While a system like this won't and didn't stop piracy, it might just achieve what other systems have failed, and that the publishers have been whining for for a decade: it might just revoke a lot of honest customers' consumer rights.
Let's face it, one of the things they _have_ before whined about, and occasionally even tried to prevent, is that you can buy a second hand copy on eBay instead of paying them for it. You know, just for like any other product out there. You can buy a second hand car, a second hand lawnmower, even a second hand gun, but God forbid that you might buy a computer game second hand.
Tying your right to play to an account on their servers, well, pretty much means you can't sell the game without selling the account. If you registered more than one game on one account (I dunno this one, but for example EA's accounts are tied to an email address, and Joe Average only has one email address), it means you have to give someone access to them _all_ when you wanted to sell one game, and might also mean they get to use your DLC points, post in your name, see your details, and depending on how it's implemented it might lock you out while they play on that account. Heck, some of these might apply even without selling it, but even when just letting your kid play the game after you're done with it or viceversa.
It just added a layer of pain in the ass for every Joe Average out there who isn't even considering piracy at all, but just tries to exercises what passes for consumer rights in any other domain.
A polar bear is a cartesian bear after a coordinate transform.
I am thinking exactly like a board member.
"Wait now, we spent how much licensing/writing this scheme to restrict digital rights for people? And it was cracked when!!?"
My line of thought would be: How much profit would we make selling a game without Digital Rights Restrictions versus how much would we make selling a game with Digital Rights Restrictions? Well, let's see, there's the obvious direct cost of licensing/creating the system that we would save. Plus, it doesn't do any good anyway, because the so-called "pirates" are going to crack the system anyway and the vast majority of people who were going to buy the game before are still going to buy the game. Also, we don't risk the PR nightmare of the Digital Rights Restrictions having a bug that could negatively affect their gameplay. Oh, and we can actually use it as a marketing point in selling the game.
Not imposing Digital Rights Restrictions is win-win proposition for both the company and the consumer. The only people who lose out are the people who write Digital Rights Restrictions systems, and as a board member of a company that now has nothing to do with them, I couldn't care less.
Not really fundamental to the discussion. It's like asking 'if a cheap consumer-grade CPU could execute NP-complete algorithms in a few seconds on any input data, would you still recommend RSA?' The DRM system that you propose is not just difficult, it is not even theoretically possible. In logic, this kind of argument is called ex falsio quodlibet, meaning that if you start with a false axiom you can derive any statement as true.
So, to answer your question, if there were a herd of unicorns grazing in the churchyard across the road, then yes I would be in favour of DRM.
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