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The Genius In Apple's Vertical Platform

Precision found a nice little piece of speculation on the real reason behind Apple's recent efforts to restrict app development to XCode. While the standard given reason is to kill competition from Flash and other stacks, this story speculates that the real reason has to do with the unusually large die size of the A4 processor inside the iPads. Worth a quick read.

68 of 432 comments (clear)

  1. FTFA by Stenchwarrior · · Score: 2, Funny

    Noah Wyle looks funny with a beard.

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  2. Doesn't account for all the wording by Bill,+Shooter+of+Bul · · Score: 5, Interesting

    Not only does Apple restrict you to compiling your code in c, c++,objective c with the iphone sdk, they prohibit any code that was not originally written in one of those languages. The article would make sense, if the only restriction Apple had in place was that they code be compiled by the iphone sdk. That is not the case, as far as I know.

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    Well.. maybe. Or Maybe not. But Definitely not sort of.
    1. Re:Doesn't account for all the wording by MrHanky · · Score: 5, Insightful

      No, the article doesn't make sense at all. Why assume the A4 is a dual-core PowerPC when it's built for an OS that restricts the use of multitasking? It's almost like suggesting using four wheel drive on a motorcycle. This writer is just a total and utter wanker, predicting 50% speed increases for reasons founded in pure fantasy. Bullshit story.

    2. Re:Doesn't account for all the wording by MikeFM · · Score: 2, Insightful

      Except Apple is gradually adding multitasking. OS 4 is getting much closer to a final solution. They're just taking the time to do it right. Even if the processor is multicore it's still not a 6 core Xeon so they can't just waste CPU time. Unlike most manufacturers they actually care about not pushing out a crap product with all the bells and whistles that won't actually work well.

      I don't think it makes sense not to allow code translation to Obj-C though. I don't know how they can really enforce that anyway since the code can look just like any other code and compile just as well (if not better - thanks to good optimization by the translator).

      --
      At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
    3. Re:Doesn't account for all the wording by Lumpy · · Score: 3, Interesting

      the iPad has 10-12 hours of on in heavy use time. Everything else is an epic fail in comparison. I'd gladly give up features to get that kind of battery life from a windows tablet or a netbook.

      --
      Do not look at laser with remaining good eye.
    4. Re:Doesn't account for all the wording by marcansoft · · Score: 5, Interesting

      The guy who wrote the article is clueless.

      These ridiculous claims remind me of that "tapionvslink" guy who swears that the Wii has a GPGPU with programmable shaders and twice the RAM and all sorts of things that the homebrew community knows are bullshit, just because he did some broken math on die sizes. He still maintains that we're all ignorant and just haven't figured out what real Wii games are doing with the GPU. Riiight.

      Seriously, if the iPad were PowerPC, don't you think we'd know by now, considering it's been jailbroken? Chipworks also tore down the chip and found nothing unusual; it's just another mobile ARM. Also, no one in their right mind would ever use a CPU emulator on a mobile platform OS. It's one of the best ways to completely nuke your battery life, not to mention performance. It's a cute theory, but it's so thoroughly impossible it's not even funny.

    5. Re:Doesn't account for all the wording by DrgnDancer · · Score: 2, Insightful

      Given that iPhone OS 4 was well into development when the iPad was released (since it went into developer beta literally days later), and was almost certainly in the planning stages while the hardware of the iPad was being chosen; and given that iPhone OS 4 support multitasking.... Your argument make no sense at all. Not that I don't agree that the writer is quite likely wrong, but your reasoning is completely flawed.

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      I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
    6. Re:Doesn't account for all the wording by Thud457 · · Score: 5, Funny

      Dude, the phrase "final solution" in regards to anything related to Jobs makes me very nervous. Please don't do that again.

      --

      the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    7. Re:Doesn't account for all the wording by bguiz · · Score: 2

      This writer is just a total and utter wanker

      Mod parent +1 insightful (not sarcastic) - All you have to do is read the comments on his post so far and they tell you that -

      1. That he is rehashing someone else's ideas from a day earlier:
      http://sachin.posterous.com/ie6-caused-the-web-to-mature-slower-than-it-w

      2. That his central point is moot:
      "They are not telling people to use Xcode, they are telling people they can only publish application 'originally written' in Objective C. This is quite different."

    8. Re:Doesn't account for all the wording by Albanach · · Score: 5, Insightful

      Even if the processor is multicore it's still not a 6 core Xeon so they can't just waste CPU time.

      Yes, I hated the way I could only run one application at a time on my Pentium 3 desktop.

      Seriously now, we've been multitasking for a very long time with /single core CPUs. It's a pretty poor excuse to say .we're taking out time to do it right'

    9. Re:Doesn't account for all the wording by Coren22 · · Score: 2, Informative

      Naa, Apple would make you pay for that kind of upgrade in the future.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
    10. Re:Doesn't account for all the wording by mzs · · Score: 3, Insightful

      I agree the article writer is a moron. I thought you might appreciate this though. I have a newer HP calculator. Since HP years ago laid-off all of the calculator division, no one was left when they made the HP50. An outside group put that one together. It has an ARM and uses an emulator to run much of the old Saturn software from the HP48. It seems to run just as long on a set of batteries as my 48S and 48G did, and it is incredibly faster running the old stuff.

    11. Re:Doesn't account for all the wording by Marcika · · Score: 5, Funny

      Wow. That was the most gentile Godwin-ing of a discussion I've ever seen. :)

      Interesting choice of words. ;-)

    12. Re:Doesn't account for all the wording by Archimonde · · Score: 2, Insightful

      So what? Is using words now a crime? Well, not a crime, but immoral?

      Do nazis have a copyright on that phrase? We used "final solution" alot in my math classes. Does that make my teacher a nazi?

      Get a grip man. We have to learn from the past, but leave aside stupidity and ideology in history where it belongs.

      --
      Trolls are like broken clocks. They show the truth two times a day. The rest of the day they talk nonsense.
    13. Re:Doesn't account for all the wording by ceoyoyo · · Score: 3, Informative

      They are. Major software upgrades for the iPad are probably not going to be free (except maybe the first one).

    14. Re:Doesn't account for all the wording by hattig · · Score: 4, Informative

      The article is dreamy bullshit, but not for what you write about multitasking (especially since OS4 will provide for it, and designing hardware to cope with future demands is sensible).

      The performance analysis shows the product's CPU power matches a 1GHz Cortex A8, compared with scaling up from the 600MHz A8 in the 3GS.

      The article links to the Chipworks A4 die dissection, and the product code which is just a higher version of the 3GS product code. That certainly doesn't fit in with putting in a PowerPC core instead of the ARM core in the previous product, never mind fitting the PowerPC core to the ARM-specific internal bus and peripherals. The code name would be completely different. If there's anything that can be guaranteed, it is that the A4 utilised an ARM core.

      The Apple A4 is a 45nm version of the 3GS Samsung CPU, rebranded by Apple (because they bought Intrinsity, who developed/enhanced/tweaked the Samsung product originally). The extra transistors are accounted for by having a wider memory bus, probably more L2 cache, and maybe higher performance graphics.

      Also the guy assumed perfect transistor scaling, which doesn't happen.

    15. Re:Doesn't account for all the wording by Hal_Porter · · Score: 4, Interesting

      My Asus 1005HA can manage 9 hours of battery life. The newer, Pineview based 1005PE does even better.

      http://www.engadget.com/2009/12/21/asus-eee-pc-1005pe-review/

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    16. Re:Doesn't account for all the wording by Steve+Max · · Score: 2, Informative

      However, the performance difference between the old Saturn chips and the current ARMs is tremendous. The Saturn was outdated when I bought a 48G, 12 years ago. Emulating that Saturn on a current ARM is as hard as emulating a Z80; it puts almost no strain on the system.

    17. Re:Doesn't account for all the wording by Yenya · · Score: 2, Insightful

      no one in their right mind would ever use a CPU emulator on a mobile platform OS. It's one of the best ways to completely nuke your battery life, not to mention performance.

      Like, er, Transmeta?

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      -Yenya
      --
      While Linux is larger than Emacs, at least Linux has the excuse that it has to be. --Linus
    18. Re:Doesn't account for all the wording by Carewolf · · Score: 4, Interesting

      Giant 15.4" old-school dual-core Thinkpad: Battery time: infinite..

      Reason: Exchangable batteries ;) No apple product will ever come anywhere close, because they are intentionally cripled.

      PS. With traveling battery: 8hours of heavy use, this is added to the standard 4.5h on the standard battery.

    19. Re:Doesn't account for all the wording by mini+me · · Score: 2, Insightful

      iPhone OS has supported multitasking since day one. The issue is finding a solution that prevents developers from doing stupid things, with respect to battery life, with their new-found multitasking abilities.

    20. Re:Doesn't account for all the wording by hitmark · · Score: 2, Insightful

      at a "small" premium and a visit from a IBM representative to move a "magic" jumper.

      one thing the A4 speculation fails to take into account is that iphone os 4 is also to be used on existing iphone and ipod touch devices, and those clearly do not have a A4 under the hood. Now if the iphone os 4 was only to be found on new iphones and ipad, the speculation may have more merit. As it stands, any architecture change is more likely to happen at a later date; once more products with the A4 inside have been launched, and old devices without have been replaced or abandoned.

      --
      comment first, facts later. http://chem.tufts.edu/AnswersInScience/RelativityofWrong.htm
    21. Re:Doesn't account for all the wording by shutdown+-p+now · · Score: 3, Funny

      no one in their right mind would ever use a CPU emulator on a mobile platform OS. It's one of the best ways to completely nuke your battery life, not to mention performance.

      Like, er, Transmeta?

      It seems that he accounted for that.

    22. Re:Doesn't account for all the wording by Colonel+Korn · · Score: 4, Insightful

      the iPad has 10-12 hours of on in heavy use time. Everything else is an epic fail in comparison. I'd gladly give up features to get that kind of battery life from a windows tablet or a netbook.

      Asus netbooks have 10+ hours of battery life doing the things that are "heavy use" on the iPad (which are very light use on the netbook's scale).

      --
      "I zero-index my hamsters" - Willtor (147206)
    23. Re:Doesn't account for all the wording by TimTheFoolMan · · Score: 2, Informative

      I don't have any problem running 10+ apps simultaneously on my Palm Pre. Perhaps some companies besides Apple can do things right! But that's unpossible!



      You must have an amazing Palm Pre to not get the "No additional cards can be opened at this time" error message that pops up when I try to get the 7th or 8th card open. The Palm Pre is the best illustration yet for why blind, pre-emptive multitasking in a phone OS is a bad idea.
    24. Re:Doesn't account for all the wording by kabloom · · Score: 3, Informative

      It didn't make sense and it still doesn't. It's an Antifeature.

    25. Re:Doesn't account for all the wording by moosesocks · · Score: 2, Insightful

      That's not a solution for those of use who don't want to be constantly carrying around, swapping, recharging, and paying for spare batteries.

      It's a shame that nobody even seems to want to compete with Apple in terms of battery life.

      Like the GP mentioned -- it's hard to take any non-Apple laptops seriously these days, given just how superior their hardware is. Even if you can't easily swap the batteries, it doesn't really matter, because they already last more than twice as long as the competition.

      The non-removable battery isn't a Jobs-ian lockdown either. The design allows Apple to extrude a lithium-polymer battery to fit into all of the nooks and crannies of the computer's chassis, making more efficient use of the space inside the laptop, and therefore increasing capacity. If you find that it no longer holds a charge (unlikely, since Li-Pol batteries are supposedly more resilient than normal Li-ion cells) replacement takes only a few minutes with a screwdriver.

      (Long Disclaimer: I'm not an Apple fanboi per se. I disagree with their current politics. However, I'm a (very) satisfied owner of a 5-year-old 12" Powerbook that has served me incredibly well. Tough as nails, tiny, full-featured, and pretty fast back in its day. Few laptops today can make that claim. You'd be crazy to contest that Apple are the market leaders for laptop design, and have been for quite some time.)

      --
      -- If you try to fail and succeed, which have you done? - Uli's moose
    26. Re:Doesn't account for all the wording by mR.bRiGhTsId3 · · Score: 2, Informative

      I used to get the 6ish hours of battery use by carrying around a travel battery. I got a new Macbook. Now, I get the same battery life without an extra battery and I'm sure that I was a minority use case even carrying one spare battery around. I can't imagine many people carry 2 or more spare batteries around.

    27. Re:Doesn't account for all the wording by TRRosen · · Score: 2, Informative

      You mean all other devices are crippled by an unnecessary replaceable battery. By forgoing removability you double the battery size and lose no functionality. There is no need to remove a battery to enable another to be added. There are plenty of external battery packs available for Mac laptops and iPod/iPhones and they are easier to carry the a spare battery. They don't require you to shut down you laptop and turn it upside down. They can be used with multiple devices and multiple models of laptops. And they come in many sizes from "just give me an extra hour" to "gee I don't know i've never actually ran it all the way down".

      Oh and number of people I know that have a spare battery 0.

  3. Interesting, but... by capt.Hij · · Score: 3, Insightful

    It is a well written, well reasoned article. It even makes sense. It is also pure speculation. Basically it comes down to "die too big" == "epic win" This is tech, and we can do better than this.

    1. Re:Interesting, but... by carlhaagen · · Score: 5, Insightful

      What is not speculation is the debate over whether or not the A4 is an ARM core: it *is* an ARM core. Just disassembling the output shows it at once. It also takes an idiot to believe Apple would spend even more time writing an ARM emulator core for PowerPC just to make sure their iPad runs software compiled with the iPhone SDK. This isn't another case of PowerPC->Intel switch. Geez.

    2. Re:Interesting, but... by ircmaxell · · Score: 5, Informative

      It would make sense... If it wasn't filled with nonsense. The larger die? It's because the system RAM is built into the chip. Not because it's running some new dual core design. Apple banned writing in another language. Not compiling using anything but XCode. Some of the converters out there will covert down to Objective-C and then compile them with XCode. With his speculation in the article, that should be fine (because it's compiling with their compiler, and should be the exact same as if written in O-C in the first place), but it's banned. I do agree that it is well written. But well reasoned? It starts with a pair of flawed premises, and then makes some pretty good reasoning based on them. But all of that reasoning is inherently flawed due to the flawed premise.

      What bothers me, is that people who don't know any better will read this article and think "Woah, cool! They are doing something smart!" when it's all really unjustified based on his reasoning (I'm not going to comment on if it really is smart or not)...

      --
      If a man isn't willing to take some risk for his opinions, either his opinions are no good or he's no good
    3. Re:Interesting, but... by hattig · · Score: 2, Insightful

      The Chipworks analysis is solid. It is a 45nm die. It's 53.3mm^2, compared to the 65nm 73mm^2 3GS die.

      The author assumed perfect scaling of transistor density, thus he came up with an additional ~50m transistors on the new die.

      1MB of L2 cache (6T) is 6 * 8 * 2^32 transistors, + L2 cache tags. That's 50m transistors at least. If the 3GS CPU had a 256KB L2, this one could have a 1MB L2. It would account for a lot of the performance increase as well. If there are more spare transistors, then maybe the power management is more aggressive (requiring transistors), or the graphics are better, or a myriad of other options.

      Hopefully Chipworks will be able to grind the A4 die down to a lower metal layer, and get to see the actual functional blocks on the die.

  4. Steve Jobs is worse than Hitler! by Anonymous Coward · · Score: 5, Funny

    I don't care if Apple has reasons for this or not. I don't like Apple, so that means they're a monopoly just like Microsoft, and should be required to do whatever any other company wants cause it's in the constitution.

    Also, there's a company in Germany that's gonna make a competing product that will blow the iPad out of the water cause it'll be open and run Flash and OpenOffice and has higher ghz on the processor and more memory and it's the hardware specs that make the difference, and I know everything, and the market should decide everything and Apple doesn't have the right to do anything to try to protect their investment in the iPhone OS as a platform cause I say so.

    Did I mention they're an evil monopoly? And that Steve Jobs is worse than Hitler, cause he's got a reality distortion field and makes people pay the Apple tax?

    1. Re:Steve Jobs is worse than Hitler! by cabjf · · Score: 3, Informative

      monopoly

      You keep using that word. I do not think it means what you think it means.

      Exactly what does Apple hold a monopoly over? Mac OS X? Apple iPods? Or maybe machines based on the A4 processor? Even in areas that Apple is one of the strongest, such as music sales, portable music players, or smartphones (even though that is just a subset of the cell phone market), there is still plenty of healthy and growing competition.

    2. Re:Steve Jobs is worse than Hitler! by mr_mischief · · Score: 4, Informative

      Not only is there plenty of competition in the smartphone market, but RIM is still the undisputed leader in the US by about 16 percent. Google more than doubled its small installed base (from 2.5% to 5.2%) between September and December. The analysis firm comScore has a press release covering third-quarter 2009 cell phone growth patterns.

      Worldwide, Symbian kicks everyone's ass at 47% for the year of 2009 (as a platform), but Nokia "only" sold 39% in the third quarter (as a hardware solution.

      The handset data vs. platform data is interesting, especially considering that by listing handset manufacturers Apple news sites completely avoid mentioning Google and Android. Some of the HTC, Samsung, and "others" would be listed as Windows Mobile and some would be Android or Maemo/Meego, obviously.

      Despite all the hype about the iPhone, it's still only a quarter of the US market and 16% of the worldwide market from the latest data I could find.

  5. First post! by cpotoso · · Score: 5, Informative
    He! He!

    I think the article is absolute nonsense. The A4 has been "disassembled" and it is consistent with an ARM single core.

    1. Re:First post! by simoncpu+was+here · · Score: 3, Funny

      Clearly, an ARM single core is too slow to keep up with real-time speeds required to successfully execute a first post.

    2. Re:First post! by Virak · · Score: 2, Informative

      The article mainly hinges on the possibility that the iPad isn't using ARM to be wild speculation instead of merely completely insane speculation. The fact that this is already known to be false is a pretty major blow to it. And the fact that this policy affects things that produce code in approved languages and even things that produce Xcode projects to go with it pretty much completely destroys the argument that it's some wise and enlightened choice they have made for the good of developers and not just a complete dick move. It doesn't help either that Jobs himself endorses this particular rationalization of it, which puts forth a completely different argument.

    3. Re:First post! by nweaver · · Score: 2, Informative

      Actually, thats NOT conclusive. If anything, its the opposite. There is no layout photograph, as everything is obscured by the area pins.

      It identifies the process, and identifies a in-mask part #, but it does nothing to tell you about processor family, functional units, etc.

      --
      Test your net with Netalyzr
  6. Why can't MS do this? by 0100010001010011 · · Score: 4, Insightful

    Not the vertical integration, but the simple "Ok you're Applications are compatible now"

    Apple has moved from 68k to PPC to OS X to Intel to ARM to (proposed) POWER) for both 32/64 bit and all it took in those last steps was flag in the compiler.

    68k emulation in PPC was decent. Classic mode worked for most applications and Rosetta was as seamless as it gets. I understand that Microsoft has a ton of backwards compatibility they need to maintain, but if a company the fraction of your size can do it, why can't you?

    Yes "FAT" Binaries are larger, but given how cheap HD space is, it's not too much of a concern of mine. (I gained more space deleting other languages). But to have a single, double clickable .app that runs on 4 platforms (PPC, Intel / 32, 64bit), naively.

    Side note, and legitimate question, does Linux do fat binaries? Can I compile something that runs on my AMD64 and ARM machines and put it on a thumb drive?

    1. Re:Why can't MS do this? by ubersoldat2k7 · · Score: 3, Informative

      No, but it's doable: http://icculus.org/fatelf/

    2. Re:Why can't MS do this? by Webz · · Score: 2, Insightful

      They can't /because/ they're big. Sure they can do a lot of things from a resource perspective. But inertia is holding them back. Organizational constraints. More people have to want change and agree to change than a small, agile company.

      It's all about inertia.

    3. Re:Why can't MS do this? by bickerdyke · · Score: 2, Insightful

      I understand that Microsoft has a ton of backwards compatibility they need to maintain, but if a company the fraction of your size can do it, why can't you?

      Because they only have a fraction of the software?

      Because Apple always has been in the position to NOT care about hardware compatibility issues?

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      bickerdyke
  7. It's ARM, not PowerPC. by carlhaagen · · Score: 2, Informative

    The article is missing a big point: it IS ARM. Just debugging the code shows it is ARM, not PPC. "No one really knows." Geez. Step into the "reverse engineering" of 1980 already.

    1. Re:It's ARM, not PowerPC. by Anonymous Coward · · Score: 2, Insightful

      The article is saying the ipad is running an emulator for ARM and that at some time in the future, apps (requiring xcode) will be compiled for PowerPC rather than ARM, skipping the emulator and running at higher performance. Wouldn't one expect debugging under this scenario to give ARM code?

    2. Re:It's ARM, not PowerPC. by plover · · Score: 2, Insightful

      The article is missing a big point: it IS ARM. Just debugging the code shows it is ARM, not PPC.

      I think you missed the point entirely. His speculation is that because the chip is so big, he thinks the extra space on the chip might actually be a native Power processor, and that the CPU is currently running the code in an hardware-based ARM emulator, rather than executing on-die ARM instructions.

      Then, when OS XI comes out for the iPad, it'll be written in native Power instructions and the chip will execute new apps twice as fast.

      --
      John
  8. Doesn't hold up, they already x-rayed the A4 by Anonymous Coward · · Score: 2, Informative

    The die size is due to putting memory chips on die for lower latency.
    It doesn't contain magical other processors.

    But this guy has a pet theory about Apple and damned if he's gonna let facts get in the way of his idea!

  9. Apple Fanbois by nhtshot · · Score: 5, Interesting

    Disclosure: I'm writing this from a Mac. I like my Macs. I like Apple. I'm not delusional like this guy.

    If you didn't RTFA, there's no need. It's just some Apple fanboi trying to find genius and conspiracy where there isn't any.

    Are you serious? Constricting developers because you're going to change the platform? Really? I wonder if the article author even believes this crap.

    Emulating a cpu you could just as easily install for real? Never mind going back to an architecture (POWER) that you've already EOL and that is wholly unsuited for the platform (high power consumption, high heat output).

    He's right that Apple is a story in vertical integration. They're doing it the same way Rockefeller did. They want to control the entire platform.

    1. Re:Apple Fanbois by ceoyoyo · · Score: 2, Interesting

      "Constricting developers because you're going to change the platform? Really?"

      That's actually not such a bad speculation. Apple HAS switched platforms before, and a key to that capability is having the apps written in XCode. It's not unlikely at all that they want to maintain the ability to switch the processor in the iPhone/iPad line, and they won't have to bother writing emulators if they can just tell all the app developers to recompile.

      Where the article goes off the rails is when he starts speculating about that other processor already existing in the iPad.

  10. doesn't consider translation; argument is invalid by Anonymous Coward · · Score: 4, Insightful

    The article is interesting, but incorrect.

    Converting from to objective-C is fine for the purposes he's talking about (allowing the compiler to build to 'native', where 'native' can change over time.) If you have a language that is 1:1 with C/ObjC and easily translated (there are many), then this argument is entirely moot.

    (Further, its not just Flash we're talkin gabout.. BASIC, assembler, python, etc, are all impacted and outlawed (again.)) Heck, numerous games use ARM asm, which is now outlawed .. the ASM is to provide superior performance, as Xcode (gcc) is decent compiler, but no match for hand tooled assembly in 'just the right places'. (Don't argue this; compiles are great, but talk to emulation authors for ARM devices about dropping in a few lines of ASM :)

    So no, its not really about native compilation speed. Its about blocking non-Apple tools, with the pretend reason that Apple makes the best tools.

  11. Its always done multitasking by Viol8 · · Score: 2, Informative

    Its just the GUI apps that it suspends, all the backend stuff still works fine otherwise as soon as you ssh'd into a jailbroken iphone everything else would hang while ssh ran.

    1. Re:Its always done multitasking by Viol8 · · Score: 3, Insightful

      Its essentially OS/X under the hood - ie unix. However apple have deliberately set it up so GUI apps are suspended when minimised (or whatever you want to call it). So its not a case of how well the OS does multitasking , its a case of how well apple have made it look like it can't.

  12. "WTF" moment by rodrigoandrade · · Score: 4, Informative

    > Why assume the A4 is a dual-core PowerPC when it's built for an OS that restricts the use of multitasking?

    "WTF" quote of the day. What does dual-core have to do with multitasking??????????????? Windows did multitasking long before dual core chips existed.

    On a related note, the iPhone DOES multitasking; it just doesn't let the USER multitask. How do you suppose an incoming call gets through while you´re listening to music?

    1. Re:"WTF" moment by Scrameustache · · Score: 5, Funny

      > Why assume the A4 is a dual-core PowerPC when it's built for an OS that restricts the use of multitasking?

      "WTF" quote of the day. What does dual-core have to do with multitasking??????????????? Windows did multitasking long before dual core chips existed.

      On a related note, the iPhone DOES multitasking; it just doesn't let the USER multitask. How do you suppose an incoming call gets through while you´re listening to music?

      And MacOS did multitasking before Windows!

      (Yay, the mid-90s flamewar subjects are back!)

      --

      You can't take the sky from me...

  13. It's all about platform lock in. by dc29A · · Score: 5, Insightful

    Why does everyone think this has anything to do with technical issues? This is all about lock in, 100% pure business move.

    Apple doesn't want cross compilers because that makes the iPhone just another smartphone because everyone and their dogs will be writing code for smartphones, not iPhones exclusively. Apple has to maintain the image of the iPhone to be unique, not just the 'PC' of smartphones. If cross compiling is allowed, and a person is fed up with the iPhone, nothing stops him/her/it to switch to a WM7, RIM or Android phone. Why? Because the software is probably available on those systems. Now, if some developers will stay iPhone exclusive because of the hassle of maintaining two codebases (One CS5 cross compilable and one Apple approved), people will have harder time to migrate to other platforms because their precious software only runs on iPhone OS. Why don't people switch to Linux en masse? MS Office + DirectX. Apple wants the exact same platform lock in for smarphones as the one Microsoft has achieved for PCs.

    Führer Jobs is shit scared of Android, that's why the new draconian developer restrictions (and HTC patent suits), not because some [insert technical excuse here]. Fortunately or unfortunately (depending on your point of view) Adobe is going to be collateral damage unless Flash on Android/ChromeOS takes off heavily. Jobs wants to stop the Android momentum at all cost, because if he doesn't, iPhone will be the 'Mac' and Android will be the 'PC'.

    Disclosure: I have an iPhone 3GS.

    1. Re:It's all about platform lock in. by Nerdfest · · Score: 2, Insightful

      Well, now they're insisting on controlling the developer experience as well.

    2. Re:It's all about platform lock in. by Mr+Bubble · · Score: 5, Insightful

      I just blew coffee out of my nose when you said Jobs is shit-scared of Android. First of all, I don't think Jobs is shit-scared of anything. Secondly, Android will never have more than 30% of the market, it's just going to be too fragmented of an offering with too many different hardware specs and too much control ceded to the carriers over os updates and app stores.

      But the main point is that Apple does not want to fill their platform up with mediocre apps written to support the lowest common denominator feature set and UI conventions. Apple users have put up with shit software for years from the likes of Adobe and other vendors who wished the Mac would just go away while they concentrated on Windows. Jobs is demanding excellent software for an excellent device - one that is programmed and compiled in a way that utilizes the OS frameworks to their fullest.

      And, more importantly, while the author's facts are wrong, the idea of the post is correct. If jobs allows another company to control the development trajectories of, say, even 10% of the apps on the store, Apple can no longer plan their product change and enhancement cycles around their own timeline - they will have to wait until companies like Adobe are ready to change their tools - and, history has proven that it can be a very long wait.

      --
      "The world is a construct of forceful imagination. Those who don't know walk around in the reailties of those who do"
  14. They've X-Rayed and Dissected the Freaking Chip... by Telephone+Sanitizer · · Score: 2, Insightful

    http://www.ifixit.com/Teardown/Apple-A4-Teardown/2204/1

    It's not a "dual core Power Architecture."

    According to the teardown, the chip is "quite similar to the Samsung processor Apple uses in the iPhone."

    iFixit concluded that it was a Cortex A8 in there and I've seen nothing to contradict that.

  15. Wow by codeButcher · · Score: 5, Funny

    A4??? That IS really big for a die size. But why oh why not Legal, since Apple is American?

    --
    Free, as in your money being freed from the confines of your account.
  16. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  17. My God, when will it end??? by mswhippingboy · · Score: 4, Funny
    FTFA...

    people don’t see the true genius behind Steve Job’s vision and moves.

    Another day, another worship piece for Jobs. Could he be the Maitreya after all? http://www.share-international.org/maitreya/Ma_main.htm

    --
    Sometimes the light at the end of the tunnel is the headlight of an oncoming train.
  18. article smells like bullshit by Weezul · · Score: 2, Insightful

    Apple cannot make money by first deploying the A4 processor then switching away after another chip beats it, they'd lose that massive investment in chip development.

    Apple might've noticed different constraints for the iPad and iPhone, deploying their own chip for the iPad while using other ARM chips for iPhones. Yes, maybe that's true, but agility doesn't matter there, correct forecasting matters.

    Apple's most likely benefits from the A4 are :
    (1) processor related intellectual property gives them an advantage when buying other chips, i.e. Apple has proven themselves litigious assholes over the last few years
    (2) iPads are far less constrained than iPhones, i.e. save money deploying a slightly faster but overall inferior chip, also cut out the real chip designers when you can get away with designing them yourself.

    --
    The Christian religion has been and still is the principal enemy of moral progress in the world. -- Bertrand Russell
  19. More than processor independant by Archangel+Michael · · Score: 2, Insightful

    I believe this guy is onto something. However, I don't think he's gone far enough in his projections.

    Here's what I think. Apple realizes that processors are commodities. They have a tool chain that makes nicely optimized compiled code from multiple processors.

    Apple realizes that it cannot compete with WinTel, but even more than that, doesn't even want to. Wintel is strapped to ancient technologies and trying to break free from those techs (x86) has proven to be nearly impossible for all (Intel, Microsoft, AMD). They HAVE to keep backwards compatibility.

    Apple is going further towards abstraction away from the hardware for all things that don't need to depend on hardware, which will allow them to continue to move from platform to platform as one platform stagnates (Power) to one that is improving(x86). Now that x86 is stuck in between 32 and 64bit HELL, Apple is poised to move to a new platform architecture that isn't limited by 30+ years of legacy holding it back.

    In the end, Apple will be able to build or order chips from the people showing the best capabilities, no matter what they are. It is actually something that makes a lot more sense than holding onto 30 year old technology just for the sake of holding onto 30 year old technology.

    This is not a bad thing. This will break the WinTel monopoly. I believe Apple knows the endgame for this is here. Wintel used to be the commodity item, now it is a single vendor solution, and Apple is providing a better product that "Just Works" (tm), one that people are willing to pay a small premium for.

    This is why people like Taco make "lame" comments, because it isn't about Ghz, Giga, Tera or anything else, it is about being useful without being hassled. My wife doesn't care about specs, she cares about doing stuff, and it being easy.

    Would you buy a toaster based on wattage used, types of heater elements, what kind of processor is used for the timing mechanism? Or do you buy a toaster to make toast? Apple is making toasters; sealed appliances. And abstracting the function away from the hardware makes perfect sense, then the hardware matters less than functionality.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    1. Re:More than processor independant by shutdown+-p+now · · Score: 3, Insightful

      The problem here is that the guy's (and yours) assumptions are irrelevant, in that everything you wrote is not an explanation for why Apple banned code translators from other languages to Objective-C. Those things just aren't affected by architecture changes.

      And the guy in TFA uses that ban as a starting point for his speculation...

  20. Another Apple worship piece by recoiledsnake · · Score: 5, Insightful

    If this is indeed the case, then iPhone OS 4.0 would bring incredible speed improvements to the iPad, since it would no longer run applications on an ARM processor emulator. Can you imagine if OS 4.0 improved the iPad’s speed by 50% on day 1? Apple would be heralded as a software God. But in order for these speed improvements to be realized, apps would need to be written in objective C—which is exactly what Apple is now telling developers to do.

    The writer doesn't realize that Adobe/MonoTouch were making a cross compiler from ActionScript/C# to Objective-C. So any improvements made to XCode will be available to those Apps too and if regular Apps are speeded up by 50%, so would the CS5 and MonoTouch Apps.

    Posters below have already explained what a bunch of crock the speculation that the processor is actually a Power CPU is. Anyway what can you expect from a blind fanboy who writes stuff like:

    Apple's DNA in this area is untouchable, helping it to innovate at the confluence of software and hardware.

    I find it fascinating that Apple has been so good at diverting attention to the Flash argument, that people don’t see the true genius behind Steve Job’s vision and moves. Apple is setting the stage to become one of the biggest winners in the storied history of vertically integrated companies.

    Huh? Wtf?

    Why is this crap posted on Slashdot anyway?

    --
    This space for rent.
    1. Re:Another Apple worship piece by Yakasha · · Score: 2, Insightful

      Huh? Wtf?

      Why is this crap posted on Slashdot anyway?

      Same reason "Linux on the desktop" stories get published. People have different viewpoints of what "crap" is.

  21. Can a non fanboy re-write that? by mjwx · · Score: 2, Interesting

    just blew coffee out of my nose when you said Jobs is shit-scared of Android.

    Up until the "porn store" comment I would have agreed that Jobs is not that scared of Android but when he goes out of his way to bash it in an unrelated keynote in such a childish manner, that's fear talking.

    But the main point is that Apple does not want to fill their platform up with mediocre apps written to support the lowest common denominator feature set

    But dr. Evil, that has already happened.

    Apple effectively prohibits highly complex applications by limiting the types of API's that can be used. The App store is designed to be filled with simple applications with a limited (Lowest Common Denominator) feature set.

    If jobs allows another company to control the development trajectories of, say, even 10% of the apps on the store, Apple can no longer plan their product change and enhancement cycles around their own timeline

    So Microsoft is at the whims of which company? or Dell? Red Hat? Novell?

    I'm sorry but your logic fails here as there are already several successful hardware and software companies that can maintain their own release schedules without the input or approval of software manufacturers. If Apple cant do this their is something wrong with the Apple OS, not the software that runs on it. MS for all it's flaws has been able to maintain good backwards compatibility meaning I can upgrade my OS and have almost all my programs work (I recently upgraded from XP to Win 7 at work with no problems what so ever).

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.