Google Explains Why It Became an Energy Trader
angry tapir writes "Google has explained how it might use its status as an energy-trading company to increase the use of renewable energy sources in its data centers. In February, the company's Google Energy subsidiary received approval from the US Federal Energy Regulatory Commission to buy and sell power on the wholesale market."
It is currently illegal to resell electricity that you generate using 'waste'.
So say you run a heat-treat process. You don't have much incentive to install a way to reprocess that heat. I wish I could remember the TLC/Discovery/History channel special that they had about it...
By becoming an 'energy trader' I'm wondering if Google can skirt these laws and make their data centers more efficient or even energy negative.
Also, this way the extent and sizes of their data centers can be hidden behind a energy trading corp controlled by them.
I wonder if they can get any insight into other energy trading companies' plans and strategy based on the search activities of their employees and executive teams...
Plus, Google has always been about doing what other companies have done before, only bigger and better. Enron used shady energy trading practices to cause rolling blackouts in California. Google will improve on this process to cause rolling blackouts nationwide.
Except that's not at all what the article says. They aren't trying to expand into the energy trading market. All they're trying to do is increase the available supply of renewable electricity for their own data centers.
I guess it wasn't quite that obvious.
It doesn't hurt to be nice.
Actually, Google plans to cause rolling blackouts globally, in an energy scheme they are calling "Night and Day".
No, Enron didn't cause it, the California regulators, environmental regulation changes, energy prices and Enron caused it.
If California hadn't deregulated, Enron wouldn't have had a position to tweak the markets, then by capping prices the energy companies didn't expand to meet demand, which by the time the needed to expand there were environmental regulations in place that made expansion impossible and before you knew it, the Terminator was govenator and Enron was selling it's big E on ebay.
From Google's website: "By 2010, we seek to reduce global CO2 emissions from the operation of computers by 54 million tons per year"
From TFA: "Greenpeace [...] faulted the company for not setting emission reduction targets"
You know who else was an energy trading company? /I keed.
You have just plugged in your laundry machine. Please watch this context-sensitive advertisement about washing detergents before mains power is supplied.
If Pandora's box is destined to be opened, *I* want to be the one to open it.
I don't have a problem with environmentalists, or conservationism for that matter. What really irks me is the sheer militant anti-corporatism, backed by spoiled brats using their cell phones (with radio technology implemented by big corporations), while driving their hybrids (built by companies that also product large gas guzzling commercial and luxury vehicles). Eating their "organic" produce that realizes low yields (can't feed the world), and utilizes "natural" pesticides that are more harmful to the environment, grown by the same big corporate commercial growers and harvested from countries that can't even maintain their own laws regarding food standards. But hey, to each their own.
Michael J. Ryan - tracker1.info