Google Explains Why It Became an Energy Trader
angry tapir writes "Google has explained how it might use its status as an energy-trading company to increase the use of renewable energy sources in its data centers. In February, the company's Google Energy subsidiary received approval from the US Federal Energy Regulatory Commission to buy and sell power on the wholesale market."
It is currently illegal to resell electricity that you generate using 'waste'.
So say you run a heat-treat process. You don't have much incentive to install a way to reprocess that heat. I wish I could remember the TLC/Discovery/History channel special that they had about it...
By becoming an 'energy trader' I'm wondering if Google can skirt these laws and make their data centers more efficient or even energy negative.
Also, this way the extent and sizes of their data centers can be hidden behind a energy trading corp controlled by them.
I wonder if they can get any insight into other energy trading companies' plans and strategy based on the search activities of their employees and executive teams...
Depending on whose stats you read. Plus Google is the largest data server in the world. Not necessary the largest electricity consumer if you read about their green technology. Since energy costs as much 50% TCO of a data server, it makes sense to hedge it.
Plus, Google has always been about doing what other companies have done before, only bigger and better. Enron used shady energy trading practices to cause rolling blackouts in California. Google will improve on this process to cause rolling blackouts nationwide.
Except that's not at all what the article says. They aren't trying to expand into the energy trading market. All they're trying to do is increase the available supply of renewable electricity for their own data centers.
I guess it wasn't quite that obvious.
It doesn't hurt to be nice.
Your local energy supplier. I think this is a great idea to energize our economy and spur new innovations in green-thinking-enterprises. It's already smart that Google builds it's data-centers near flowing water for hydro-electric power. I think it's an even better idea for them to be able to sell energy, not to pun the green idea, but it's definitely an organic move for them. I'd be interested in seeing how far this move takes developers in a greener path. The downside is that their aware of the "Enron" debacle and that they don't want to become the next Enron - another pun would be; 'This idea could Goowrong.'
Of all the things I've lost; I miss my mind the most. - Mark Twain
Oops forgot this link: this one specifically talks about clean energy as related to article above in Google approved format. http://www.google.org/rec.html
We should start a new Slashdot and return control to the geeks. It actually wouldn't be that hard to get some users to
Actually, Google plans to cause rolling blackouts globally, in an energy scheme they are calling "Night and Day".
No, Enron didn't cause it, the California regulators, environmental regulation changes, energy prices and Enron caused it.
If California hadn't deregulated, Enron wouldn't have had a position to tweak the markets, then by capping prices the energy companies didn't expand to meet demand, which by the time the needed to expand there were environmental regulations in place that made expansion impossible and before you knew it, the Terminator was govenator and Enron was selling it's big E on ebay.
You do know what "average" means? Or do you use so little gas it would actually influence the nationwide average? For that I think you'll need to end the trip with more gas than you started with!
Dilbert RSS feed
From Google's website: "By 2010, we seek to reduce global CO2 emissions from the operation of computers by 54 million tons per year"
From TFA: "Greenpeace [...] faulted the company for not setting emission reduction targets"
You know who else was an energy trading company? /I keed.
No I was just referring to the fact I speed and do not really believe in traffic laws. Oh and of course it is an average (with one sig-fig), mine is just a poorly construed joke.
For that I think you'll need to end the trip with more gas than you started with!
Don't we all wish. :)
We should start a new Slashdot and return control to the geeks. It actually wouldn't be that hard to get some users to
If you both speed and run red lights/stop signs, it probably averages out to the same as a person driving slower but stopping all the time. So it's all good. =p
It doesn't hurt to be nice.
Can Google generate power by burning spam? Maybe that is their nefarious plan. They steal all the spam from Google Mail, and burn it to generte electricity. Given the amount of spam I get to my regular email account, they must collect a metric buttload every day. Instead of just throwing it into a landfill, they can burn it instead.
Ok, I need to check out the pork futures wharehouse now, to see if they will have any specials.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
Their prime market is online advertising. Jus' sayin'.
You have just plugged in your laundry machine. Please watch this context-sensitive advertisement about washing detergents before mains power is supplied.
If Pandora's box is destined to be opened, *I* want to be the one to open it.
half that- with free shipping 42 cents each when I buy 50
http://tinyurl.com/239gklp
HELL, 20 pack of duracell is 54 cents each with free shipping at amazon
where the hell do you buy batteries from?
every day http://en.wikipedia.org/wiki/Special:Random
Eric Schmidt: If you're not following the the normal day/night patterns of the sun, maybe you shouldn't be doing it.
Cool! Amazing Toys.
Really? I see it as capitalism with a conscious.
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I don't have a problem with environmentalists, or conservationism for that matter. What really irks me is the sheer militant anti-corporatism, backed by spoiled brats using their cell phones (with radio technology implemented by big corporations), while driving their hybrids (built by companies that also product large gas guzzling commercial and luxury vehicles). Eating their "organic" produce that realizes low yields (can't feed the world), and utilizes "natural" pesticides that are more harmful to the environment, grown by the same big corporate commercial growers and harvested from countries that can't even maintain their own laws regarding food standards. But hey, to each their own.
Michael J. Ryan - tracker1.info
Yeah, well, numbers don't agree with you. Maybe you can speed safely, I have no idea, but it's pretty clear that most people can't and shouldn't be allowed to try, because they're endangering other people.
Dilbert RSS feed
FTW and screw you too, all I can say, is google is bypassing the middle man, and taking a few people along for the ride too...this is awesome, imagine if there were more companies like google that would do this sort of thing, and push for monopolies to end....from their dark fiber network for free internet, and now energy, as well as we all know and love their search engine...I think it is awesome
that this sort of thing is going to now push the elec. co. to bring down their prices.
And I for one welcome our new search engine overlords and would like to remind them that as a person of some influence may be useful in rounding up others to toil in their underground data mines.
Calling someone a "hater" only means you can not rationally rebut their argument.