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iPad UK Pricing Confirmed; Apple UK Tax Applied

The iPad will be available in the UK and eight other countries from 28 May 2010; both models will be available for pre-order on 10 May. Reader marcopolo007uk adds a note from iPad-Review.co.uk with pricing: "WiFi Models: 16GB / 32GB / 64GB — £429 / £499 / £599. 3G versions: 16GB / 32GB / 64GB — £529 / £599 / £699. These are a little higher than some had guessed... The Apple Tax stings the UK consumer again." At the current exchange rate, these prices are right around 150% of those offered in the US.

192 of 248 comments (clear)

  1. Yay! by Pojut · · Score: 1, Insightful

    Another flamebait iPad post! Another chance for me to say iPads are a waste of money!

    "Su-su-suck it, bitch!" -Jimmy

    1. Re:Yay! by beelsebob · · Score: 1, Redundant

      Not only is it flamebait, it's also just plain wrong...

      Quick calculation on the lowest end iPad:
      $499 * 1.175 in GBP = £399.27

      They bumped the price by £20 (which may be to do with different shipping costs, or different regulatory costs). Hardly the 150% the summary claims.

    2. Re:Yay! by RyuuzakiTetsuya · · Score: 2, Insightful

      the exchange rate is 1 USD to 1.5 GBP

      £429 = ~$630 USD.

      --
      Non impediti ratione cogitationus.
    3. Re:Yay! by beelsebob · · Score: 1, Interesting

      1) The exchange rate is 1.46.
      2) VAT is 17.5% and included in the UK price.

      See my calculation above, and come back with a real response.

    4. Re:Yay! by beelsebob · · Score: 2, Interesting

      The 1.175 is the VAT, at 17.5%... Really, epic fail at reading comprehension.

      $499 * 1.175 / (1.468$/£) = £399.27

    5. Re:Yay! by The+End+Of+Days · · Score: 1

      To be fair, math is really hard to understand through a veil of Apple-incited hatred.

    6. Re:Yay! by Azaril · · Score: 1

      Sorry, just an attempt to help out, but the reason you're being attacked is that you wrote the wrong sum. While you wrote a correct answer, if youll notice, you appear to suggest that 1 USD is worth 1.175 GBP.

    7. Re:Yay! by hao3 · · Score: 1

      yes, it's roughly the same in real or PPP and wage hour terms. The nominal exchange rate only matters if you're exporting/importing, or you're earning in one currency and buying in another.

      --
      "Impartiality is a pompous name for indifference, which is an elegant name for ignorance." - G.K. Chesterton
    8. Re:Yay! by beelsebob · · Score: 1

      Actually, I wrote $499 * 1.175 in GBP.

      The sum is correct, $499 * 1.175 is the price including VAT, and converted into GBP, it's £399.27. (.32 now, the exchange rate's changed slightly).

    9. Re:Yay! by RyuuzakiTetsuya · · Score: 1

      You're absolutely right. My bad.

      Given that economic buying power for the GBP is about 1:1 with the dollar in terms of earnings, a 399 iPad isn't that bad.

      --
      Non impediti ratione cogitationus.
    10. Re:Yay! by electrosoccertux · · Score: 1

      Nobody ever knows how to do a currency conversion.
      It's 1GBP to 1.5USD.

      What you are saying is that I can purchase 1 and a half GBP for 1 dollar. Which you cannot do.

    11. Re:Yay! by Yakasha · · Score: 2, Funny

      Mod -1: Not Hating Apple iPad Enough

    12. Re:Yay! by beelsebob · · Score: 1

      I wish I could moderate this thread, funniest comment I've seen in a long time.

    13. Re:Yay! by vanderbosch · · Score: 1

      don't want to be antagonistic but..... (499*1.175)/1.468 = 399.40 so you're both wrong.

    14. Re:Yay! by wish+bot · · Score: 1

      That would be £2.50 for a PINT (approx 500ml) of beer (which sounds cheap if you're in central London, but everywhere else if probably right), to $2.50 for a GLASS (approx 250ml) of beer....?

      --
      lemonade was a popular drink and it still is
    15. Re:Yay! by eggnoglatte · · Score: 1

      How is that a troll? VAT (sales tax) is included in the UK, but not in the US.

  2. Bend over, Britain! by Anonymous Coward · · Score: 1, Funny

    Just how much do you love Steve Jobs, The Messiah?

    1. Re:Bend over, Britain! by DebianDog · · Score: 1

      Even if I pay top dollar for all the Apple products I want, every year, it is WAY less than the 10% of the gross I am expected to tithe with many other religions. I mean WAY cheaper... even with VAT added.

  3. The OP forgot VAT. by Dzimas · · Score: 5, Informative

    Someone can't do math. The numbers are actually really close. Let's look at the base 16GB model. It's £429 in the UK, which equals about $630 according to xe.com. Take off the 17.5% VAT, and we get £353.93. That equals $520 US. What's the problem again???

    1. Re:The OP forgot VAT. by tk77 · · Score: 5, Insightful

      What's the problem again?

      VAT

      And how is this Apple's problem?

    2. Re:The OP forgot VAT. by dunkelfalke · · Score: 2, Insightful

      How is a difference of £75 ($110) "really close"?

      --
      "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
    3. Re:The OP forgot VAT. by fredrik70 · · Score: 2, Insightful

      and so they should! We like our public servies

      --
      if (!signature) { throw std::runtime_error("No sig!"); }
    4. Re:The OP forgot VAT. by dougmwne · · Score: 3, Insightful

      At least in the UK you're getting a better return for your tax pounds. You spend a smaller percentage of your GDP on military and you get nationalized healthcare.

    5. Re:The OP forgot VAT. by MoonBuggy · · Score: 4, Informative

      By replying to your post with a technical correction, I don't doubt that I'm setting myself up to make some obvious mistake, but anyway: the UK prices already include VAT, so by simply subtracting 17.5% of that total you're over counting the tax (as it's 17.5% of the base, untaxed price).

      £429/1.175=£365.11, which is approximately $537.80. The mark up from the US prices seems to be around 8%. It's not terrible, I guess, and it's certainly not as bad as it used to be, but 8% on an already expensive product is still a reasonable chunk of change.

    6. Re:The OP forgot VAT. by bami · · Score: 1

      Now my advice for those who die, (Taxman!)
      Declare the pennies on your eyes, (Taxman!)
      ‘Cause I’m the Taxman,
      Yeah, I’m the Taxman.
      And you’re working for no-one but me,
      (Taxman).

    7. Re:The OP forgot VAT. by evilbessie · · Score: 2, Informative

      You might want to do your maths again, as to remove vat you need to multipy by 40/47, which is £365.11, or $537.84 (using 1.4731 as the exchange rate, just retrieved from the beeb).

    8. Re:The OP forgot VAT. by MoonBuggy · · Score: 5, Informative

      Also, since the summary presents the UK price as a percentage of the US one, here are the actual figures:

      Wifi
      16GB 32GB 64GB
      108% 104% 107%

      3G
      16GB 32GB 64GB
      105% 103% 106%

    9. Re:The OP forgot VAT. by Neoprofin · · Score: 3, Insightful

      And free houses for all the Chavs. I'll take my nano-tech, space laser, military-industrial complex.

    10. Re:The OP forgot VAT. by DarkFencer · · Score: 1

      You're still paying sales tax in most areas here in the states, in the high single digits in many areas but in the US the tax is added AFTER the sticker price. The difference is really not bad at all.

      Then again I think the iPad is overpriced no matter where you are.

    11. Re:The OP forgot VAT. by fermion · · Score: 1
      Agreed. And for the top of the line 3G version the brits seem to be getting a good deal. $829 iPad is around $550-$600 without VAT. With VAT it seems like it should sell for upwards of $650. So, depending on the exchange rate and cost of doing business in Britain, the £699 may actually bring in less money than the $829 in the US.

      In any case, such straight forward calculation are hardly useful. In South America a liter of coke can be bought for a fraction of what it costs in the US, but no one complains about price gouging in the US, even though the soft drink companies really do...

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    12. Re:The OP forgot VAT. by b0bby · · Score: 1

      My first Troll mod, yay! Someone needs to watch Raising Arizona...

      And FWIW I've lived in the UK, and enjoyed the NHS etc. No need to get all defensive, it was just a joke.

    13. Re:The OP forgot VAT. by Space+cowboy · · Score: 4, Insightful
      I disagree with you. This is a quote from a post I made late last year:

      I've recently had very bad news in my family - in the space of two weeks, my uncle has been told he needs heart surgery, and my mother has been diagnosed with breast cancer. My uncle has been scheduled for surgery on 15th of this month, and my mother has put off her appointment (originally on the 11th) because I'm getting married on the 12th. She'll be going under the knife on 19th instead. My uncle will be missing the wedding, but we're going to stream it live so he can watch it in the UK, even if it is at midnight over there :)

      I thank my lucky stars we're from the UK, because there's just no way our family could afford their treatment over here in the USA - my uncle's heart surgery would cost circa $175,000, my mother's cancer treatment and subsequent costs could come to circa $100,000. We've never had money - I was the first kid in our family to go to college for example, and I had to pay my way through that. We've always scraped-by and made-do, mother and father working, grandmother looking after the kids etc. Over here, I'm lucky in that I have an excellent medical insurance plan from my company, but my fiancee didn't have medical insurance until we met. She used to try not to visit a doctor, to self-medicate via a drugstore if something was wrong. I was horrified that someone would even consider that. Seriously and truthfully - I was aghast that a visit to the doctors wasn't just "what you'd do if you're not feeling well". It's just a no-brainer from my (and anyone from the UK, I suspect) perspective.

      For her part, my mother gets personal visits in her home from the MacMillan nurse (cancer specialist nurses, there to answer any questions, give advice, as well as do the nursing stuff), and she has one of the best surgical teams in the country ready to operate when she gets back to the UK. All of this is standard-stuff, she pays her dues (in her taxes / national insurance contributions), and she has the peace-of-mind that comes from knowing she has access to excellent health-care whenever she wants it, without being suddenly landed with huge bills, and without any worry of 'recission' by a financially-orientated insurance company.

      There's a lot I like (even prefer) about the USA, but the healthcare system is (from an outsiders perspective) a badge of shame. Everyone gets sick eventually, and everyone dies eventually. Any civilised country ought to recognise and cope with that such that people don't fall through the cracks. The NHS in the UK isn't perfect - you'll frequently hear Brits complaining about it - but it's head, shoulders, and torso above the system over here. I still pay my 'national insurance' in the UK, even though I live in the US - the cost is minimal (about £15/month), and I don't mind helping fund something today that I (or, say, a member of my family) might make use of tomorrow. To me, it's beyond belief that people in the USA fight *against* a similar system, but hey, each to their own. I don't get to vote over here so it's not as though I can do anything about it...

      Bottom line: In the UK, health follows an almost burger-king like mantra - "you need it? You got it!" whereas in the USA, you're trusting your health and possibly your life to the same sort of company that screws you over if someone hits your car - an insurance company that has a fiduciary responsibility to its shareholders. After the last few weeks, I'm pretty darn certain which of the two models I prefer.

      From our perspective, the good news is that my mother pulled through, both her and my uncle are on medicines for the rest of her life (free, of course) and my mother has just finished the chemotherapy, so she's feeling a little fragile atm, but she made it; anything else is irrelevant.

      Simon.

      --
      Physicists get Hadrons!
    14. Re:The OP forgot VAT. by Jake73 · · Score: 1

      I got your reference, dude. Next time, pull something from the Family Guy or xkcd. It'll go over better with this crowd. ...Son, you've got a panty on your head.... Just drive... Fast, k?

    15. Re:The OP forgot VAT. by calmofthestorm · · Score: 1

      That's a pretty small markup for a US->Europe product. Of course my only point of comparison is software, which tends to be closer to the 50% mark for MS "productivity" apps.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    16. Re:The OP forgot VAT. by Dzimas · · Score: 1

      Yup, I stand corrected. That's what I get for trying to squeeze in my Slashdot fix before work. Now I'm off to calculate some orbital trajectories. This might not end well...

    17. Re:The OP forgot VAT. by SimonTheSoundMan · · Score: 1

      No duty on the iPad, it has no calculator.

    18. Re:The OP forgot VAT. by timeOday · · Score: 1

      That's what we're quibbling about, 5%? It changes that much all the time due to exchange rate fluctuations.

    19. Re:The OP forgot VAT. by cayenne8 · · Score: 1
      "You spend a smaller percentage of your GDP on military and you get nationalized healthcare."

      Well, seems a most of Europe does this....I've been of the opinion that they are able to spend less on their military, because we in the US spend more, and we help and will help cover their shortcoming in times of conflict these days.

      I firmly believe, that is we in the US spent significantly less on the military, that Europe would have to start spending a great deal more!

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    20. Re:The OP forgot VAT. by initdeep · · Score: 1

      and my father just had a heart transplant that cost him a whopping $2500.00 total.

      and all of his previous heart treatments cost him $2500.00 year over the last 5 years.

      and i guarantee the treatment was better at Duke University medical center......

    21. Re:The OP forgot VAT. by Inda · · Score: 1

      What a strange method. Simply x/1.175 removes VAT.

      (429 / 1.17500) * British pound = 536.085702 U.S. dollars

      Every time I catch someone double-dipping on their expenses, I wonder how on earth they make the same mistake over and over. Is it a game to rob the tax man? Are they stupid or is it just above them?

      --
      This post contains benzene, nitrosamines, formaldehyde and hydrogen cyanide.
    22. Re:The OP forgot VAT. by gyrogeerloose · · Score: 1

      Now I'm off to calculate some orbital trajectories. This might not end well...

      Please don't forget to do the Imperial-to-metric conversion this time, okay?

      --
      This ain't rocket surgery.
    23. Re:The OP forgot VAT. by evilbessie · · Score: 1

      Not really, it just hasn't come into your world before, as I learned it from an accountant. It's the same sum, but using proper fractions, so slightly easier to do in your head (and a calculator, I make mistakes with . hitting 0, is annoying). Plus when they reduced VAT to 15% the sum became 46/47.

      I chose to use the value the BBC had on their market prices pages. So the current actual exchange rate, not generally what you get when you change currencies though.

      Because they don't understand Benford's law, which is somewhat foolish if trying to fiddle the numbers.

    24. Re:The OP forgot VAT. by shilly · · Score: 3, Insightful

      1) There's plenty of people who would struggle to get $5k together
      2) He also paid insurance premiums, and the premiums may go up and the exclusions may become more significant because of his history now
      3) In the UK, he'd have paid £0 at point of need, not $2.5k or 5k
      4) How do you know for sure that Duke provides better treatment? What do you mean: better outcomes? better experience? safer? all three? Where's the evidence for your assertion?

    25. Re:The OP forgot VAT. by AlphaWolf_HK · · Score: 1

      And in the UK, he would have paid higher taxes and received inferior care.

      --
      Careful with names containing L slashdot.org/~AiphaWolf_HK slashdot.org/~AlphaWoif_HK slashdot.org/~AiphaWoif_HK
    26. Re:The OP forgot VAT. by joh · · Score: 1

      Yeah, at the moment it looks as if you get an iPad cheaper in the UK if you wait a few days.

    27. Re:The OP forgot VAT. by gurner · · Score: 1

      And in the UK, he would have paid higher taxes and received inferior care.

      US healthcare spending as a percentage of GDP is 16%. The same for the UK is below 9%:

      http://en.wikipedia.org/wiki/Health_care_in_the_United_States

      Either the US healthcare system is overly-expensive or US GDP is deeply sucky. Given that the US system has an extra layer of bookmakers - sorry, insurance salesmen - which do you suppose it is?

    28. Re:The OP forgot VAT. by harlows_monkeys · · Score: 1

      What a strange method. Simply x/1.175 removes VAT

      Perhaps evilbessie is religious, and prefers Godly integers to the decimals of Man. After all, "God made the integers; all else is the work of man"--Leopold Kronecker.

  4. Pleased I didn't wait by DavidR1991 · · Score: 1, Informative

    I like Apple's products but this price is too high for what the iPad is. I recently bought a second hand Tablet PC (a Fujitsu Stylistic) for £180 and shoved Ubuntu Linux and an 8GB SSD in it. Sure, it's bulkier than an iPad but I don't regret my choice now I've seen the UK price. Screw them and their price mark up

    1. Re:Pleased I didn't wait by Lumpy · · Score: 3, Informative

      why dont you run AndroidX86 on it?

      http://www.android-x86.org/

      --
      Do not look at laser with remaining good eye.
    2. Re:Pleased I didn't wait by DavidR1991 · · Score: 1

      I actually had no idea that existed. If I can get it to accept the screen input etc. I'll definitely give it a go - thanks for the info!

  5. £429? ... Ouch by Manip · · Score: 4, Interesting

    Just to put the cheapest one into context:
      * iPod Touch - £189
      * Dell Laptop (Outlet) - £300
      * Acer / Dell Laptops (Retail) - £400-450
      * ePC "Netbook" - £200
      * Dell "Netbook" - £139
      * Sony "Netbook" - £399

    So you could get two iPod Touches, or a Dell Laptop AND Dell Netbook, Sony Netbook, or two ePC Netbooks for this money?

    1. Re:£429? ... Ouch by Flipao · · Score: 5, Funny

      Yes but this is an unbelievable, magical, amazing, revolutionary, gorgeous device. Surely that's gotta be worth something.

    2. Re:£429? ... Ouch by dintech · · Score: 5, Insightful

      Steve Jobs is writing a new story. "The Emperors New Computing Device"

    3. Re:£429? ... Ouch by countSudoku() · · Score: 1

      gorgeous device. Surely that's gotta be worth something.

      Apparently about 100 quid. No fair equating iPad to two iPod Touches though, that's twice the walled gardening and half the usefulness of a real computing device. Why is Bob *my* uncle again?

      --
      This is the NSA, we're gonna geet U h@x0r5! Also, what is a h@x0r5?
    4. Re:£429? ... Ouch by spire3661 · · Score: 1

      But can any of those besides the touch run the APPS? iPad's killer feature are its apps. The hardware is quite secondary

      --
      Good-bye
    5. Re:£429? ... Ouch by Archangel+Michael · · Score: 1

      Actually, I look at it similarly. Take a decent device and cripple it with cheezy plastic, cheap compentents and otherwise make it ugly and almost useless, and you can charge LESS! Yay!

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    6. Re:£429? ... Ouch by mario_grgic · · Score: 1

      Finally someone with a sense of humor here.

      --
      As the island of our knowledge grows, so does the shore of our ignorance.
    7. Re:£429? ... Ouch by dorre · · Score: 1

      That might be the best iPad parody yet! I mod you fun.

    8. Re:£429? ... Ouch by calmofthestorm · · Score: 1

      But you need four iPod touches to equal an iPad. The iPad is a better deal, especially when you consider the gas saved by not needing to go to the hardware store for a roll of a duct tape.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    9. Re:£429? ... Ouch by Nursie · · Score: 1

      No, it's true, Apple invented the application and no other platform is capable of running such a thing!

      *facepalm*

    10. Re:£429? ... Ouch by dorre · · Score: 1

      Whoaa. I have to rereview your post, as my first wasn't nearly positive enough:

      That's FREAKING BRILLIANT.

    11. Re:£429? ... Ouch by 16K+Ram+Pack · · Score: 1

      You can sense it in some of the blog reviews. People want it to be nice because it's new and flashy and don't want to look stupid by saying it's useless. But nothing they're saying suggests that they're very impressed with it in terms of helping them.

      And I'm sure there's a few people for whom a 10" tablet is genuinely useful, but it's a niche.

      The real "home computer" device is more likely to be some sort of internet box that works with a TV. Surf the net from the TV, download movies to watch and apps. Movies on a 10" 4x3 screen covered in fingerprints? Forget it.

    12. Re:£429? ... Ouch by 16K+Ram+Pack · · Score: 1

      Like what? Excepting "flying around things" games and GPS enabled apps, what apps can deliver functionality that a laptop can't?

      I get that Apps are great on an iPhone/iPod Touch because of the fiddly size and lack of data input, but once you scale up those problems go away. And I'm prepared to compromise for an iPhone because of the convenience of putting it in my pocket. Once I need a case, I might as well carry a laptop.

    13. Re:£429? ... Ouch by DigitAl56K · · Score: 1

      But can any of those besides the touch run the APPS?

      If only there was some kind of network I could connect my netbook to that had all kinds of free or cheap software available for me to instantly download.

      Someone put Al Gore on this immediately!

  6. Value add by dougmwne · · Score: 2

    Why the flamebait? What they are calling the "apple tax" is really the value add tax, which must be built into the price of all products sold. Why should products be priced identically across all countries anyway? Shouldn't companies maximize their profits by pricing their wares competitively with the local market?

    1. Re:Value add by BiggerIsBetter · · Score: 1

      "What they are calling the "apple tax" is really the value add tax, which must be built into the price of all products sold."

      For those wondering exactly what value is being added, perhaps having local retailers rather than international shipping / grey market retailer, shipping and distribution? It might not matter to the /. populace, but the punters seem to prefer having a physical shop to go to (and online stores are often fussy about selling internationally).

      I disagree about localized pricing however, because the world is too small for that now. Local pricing only applies to the ignorant who are unable to find the "home market" prices and either source or negotiate them, while in some places with some products there is no local market anyway - it may be that all product is imported and priced arbitrarily (theoretically it's supply/demand driven, but it's rarely that simple).

      --
      Forget thrust, drag, lift and weight. Airplanes fly because of money.
    2. Re:Value add by MoonBuggy · · Score: 1

      For those wondering exactly what value is being added, perhaps having local retailers rather than international shipping / grey market retailer, shipping and distribution?

      Nope. If I order online directly from outside the EU, I'm liable to pay UK VAT on the items I receive as they pass through customs. The threshold value for this to apply is pretty low, too - under £20 if I remember correctly.

      Enforcement is a bit inconsistent, but if customs do slap you with a VAT bill you will then have the added pleasure of the courier company automatically paying it for you and levying a ~£10 fee for the privilege of doing so. They will then hold the parcel until you pay them both the VAT and their added charges.

    3. Re:Value add by cayenne8 · · Score: 1
      "Enforcement is a bit inconsistent, but if customs do slap you with a VAT bill you will then have the added pleasure of the courier company automatically paying it for you and levying a ~£10 fee for the privilege of doing so. They will then hold the parcel until you pay them both the VAT and their added charges."

      So...in your country, they open up your private mail/packages coming in to see what is in it? If not..how else would they know if you have a VAT item or not?

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    4. Re:Value add by MoonBuggy · · Score: 1

      I've sent a reasonable number of things from and to a variety of countries, and everything I've ever sent or received internationally has been required to carry a declaration of contents and value on the outside, regardless of the country of origin or destination.

      Usually customs will accept this at face value, but they do have the right to open packages to check that false declarations are not being made. Their website has a little more detail, if you're interested. For comparison, US customs have very similar rights and procedures, as listed here.

      In reality, it's not unusual for parcels to carry a false statement of value if, for example, you order something from Hong Kong on eBay. I doubt anyone would really be pulled up on something like that, either, but if a major company made a habit of it I'm sure there would be issues.

    5. Re:Value add by jimicus · · Score: 1

      "Enforcement is a bit inconsistent, but if customs do slap you with a VAT bill you will then have the added pleasure of the courier company automatically paying it for you and levying a ~£10 fee for the privilege of doing so. They will then hold the parcel until you pay them both the VAT and their added charges."

      So...in your country, they open up your private mail/packages coming in to see what is in it? If not..how else would they know if you have a VAT item or not?

      If you've ever shipped anything internationally, you'll know that you have to put invoices in a separate envelope stuck to the package and Customs can and will open a package if they have reason to believe the invoice doesn't represent the product.

      (Though the GP is mistaken - packages shipped within Europe don't attract VAT, though you would pay VAT in the country it's sold in rather than the country it's shipping to. Not necessarily a good thing in the UK, however, as compared to much of the EU we have relatively low VAT.)

    6. Re:Value add by gnasher719 · · Score: 1

      In reality, it's not unusual for parcels to carry a false statement of value if, for example, you order something from Hong Kong on eBay. I doubt anyone would really be pulled up on something like that, either, but if a major company made a habit of it I'm sure there would be issues.

      For an ingenious use of "false statement of value" see: http://www.zug.com/pranks/powerbook/

    7. Re:Value add by xaxa · · Score: 1

      So...in your country, they open up your private mail/packages coming in to see what is in it? If not..how else would they know if you have a VAT item or not?

      Yes (or at least, they have the right to do so). If you come here on a plane you might have your bags (or person!) inspected by customs. It's exactly the same if I go to the USA.

  7. EU/UK vs. American Pricing by tlhIngan · · Score: 5, Informative

    Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

    So you'd pay £429 / £499 / £599 / £529 / £599 / £699 for an iPad and not a penny more in sales/VAT?

    That's one thing we have in North America - the prices listed ($499/$599/$699/$629/$729/$829) are sans sales tax. So add anywhere from 0% (a few states), to 5-10% to the actual price that Americans pay. Or in Canada, anywhere from 5-15% in sales taxes.

    In the UK, the prices tend to be all inclusive - you pay what you see, so all the hidden consumption taxes get built in. VAT of nearly 20%, plus other import taxes and duties and the like. I'm guessing the price gap is a lot smaller than you think.

    It's just that governments have used built-in taxes to hide how much taxes are really on products. Happens on this side of the pond with stuff like gas when you actually break down the price.

    For example, the 16GB WiFi iPad - £429 is around $630 US. $500 US for the same iPad, plus taxes will probably mean one pays $530-$550 in the US. If we assume the total tax load is (VAT+importation taxes plus duties) 20% for the UK, that $500 iPad becomes $600 instantly.

    1. Re:EU/UK vs. American Pricing by Tim+C · · Score: 3, Informative

      Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

      I can't speak for the rest of Europe, but here in the UK you are correct - we pay the list price. Sometimes the price is listed as "ex VAT", so you have to factor in an extra 17.5% on top, but that's almost exclusively done by merchants that are targeting business customers. (And generally the price inclusive of VAT is listed alongside anyway)

    2. Re:EU/UK vs. American Pricing by Jugalator · · Score: 1

      Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

      So you'd pay £429 / £499 / £599 / £529 / £599 / £699 for an iPad and not a penny more in sales/VAT?

      I'm not sure if it goes for all of Europe, but in Sweden, consumer goods usually already have the VAT added, yes. So like in this case on the UK Apple Store. Not a penny more. However, if the goods are aimed for corporate use which doesn't pay this kind of hefty tax (currently 25% in Sweden IIRC), the store may list non-VAT prices.

      --
      Beware: In C++, your friends can see your privates!
    3. Re:EU/UK vs. American Pricing by myspys · · Score: 1

      It's just that governments have used built-in taxes to hide how much taxes are really on products.

      OR they do it so that it's much easier for the customer to know how much to pay when reaching the check-out.

      I HATE shopping in the US because you can never really know how much you'll end up paying until you reach the check-out.

    4. Re:EU/UK vs. American Pricing by MBGMorden · · Score: 1

      I HATE shopping in the US because you can never really know how much you'll end up paying until you reach the check-out.

      Unless of course, you can actually do some simple math. Not to mention the face that unless you're close to spending your very last bit of money, the tiny extra that sales tax adds is trivial. If what I have available to spend can't cover an extra 5-6% added onto it then I really should be hanging onto my extra cash.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    5. Re:EU/UK vs. American Pricing by aztracker1 · · Score: 1

      I always round up to the nearest dollar, then add 10% (usually sales tax is a little lower, but it works for estimating).

      --
      Michael J. Ryan - tracker1.info
    6. Re:EU/UK vs. American Pricing by Alnitak73 · · Score: 2, Informative

      Sometimes the price is listed as "ex VAT", so you have to factor in an extra 17.5% on top, but that's almost exclusively done by merchants that are targeting business customers.

      Prices advertised to consumers must in UK law be the VAT inclusive price. The "ex VAT" price may also be shown, but the total price has to be the headline price.

    7. Re:EU/UK vs. American Pricing by hao3 · · Score: 1

      And import duty in the US? The iPad is not made there you know..

      --
      "Impartiality is a pompous name for indifference, which is an elegant name for ignorance." - G.K. Chesterton
    8. Re:EU/UK vs. American Pricing by tokul · · Score: 1

      Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

      I have other example. Adobe Photoshop. In Europe we paid same price since 1999. In USA/Canada americans paid same price too. Guess how USD/EUR exchange rate changed in those years.

      Bigger multinational companies (Apple, Microsoft, Adobe, Corel) are overcharging Europeans for their software and hardware.

    9. Re:EU/UK vs. American Pricing by flanders123 · · Score: 1

      So add anywhere from 0% (a few states), to 5-10% to the actual price that Americans pay.

      Unless you buy online from a retailer that doesn't have a physical building in your state. In that case you pay no sales tax at checkout, no matter which state you live in. Technically, you are supposed keep track of and pay in these taxes when you do your yearly tax return, but no one does that. :-)

    10. Re:EU/UK vs. American Pricing by curunir · · Score: 1

      Simple? Go to the supermarket and buy some fruit, a bottle of Coke and a pack of cigarettes and try computing the tax. The fruit is likely completely untaxed. The Coke is taxed at the normal sales tax rate but likely adds an additional charge for the recycling redemption value which can vary by state and the cigarettes probably have an additional "sin tax" on top of the sales tax. And good luck if the supermarket is in a different county from the one you live in...the sales tax rate changes depending on county and city you're in.

      It's not that the calculations are difficult math to perform, it's that they're tedious math to perform. It's not as simple as adding up all the listed prices and multiplying by a single number, you have to consider each product individually and figure out the tax based on the rules for that specific class of product and then add everything up. It would be pretty simple for retailers to factor these calculations into the listed price, but they don't because they want the price to appear lower so people will buy more.

      --
      "Don't blame me, I voted for Kodos!"
    11. Re:EU/UK vs. American Pricing by xaxa · · Score: 1

      It's just that governments have used built-in taxes to hide how much taxes are really on products.

      Ah, makes sense. That's why there's a law requiring all retailers to clearly print how much tax was paid on the receipt.

  8. Gouging on the data charges? by petes_PoV · · Score: 1
    Typically UK 3G charges are much lower (and faster) than american carriers' charges. It might be that Apple expects to get something back from the higher data costs - which they wouldn't benefit from so much in Britain.
    BTW, The iPad does have to be tested for EU safety certification. This is a costly process as the standards are high (as is the mains voltage!). Maybe Apple are planning to recoup these costs with the higher price.

    Of course, most sensible buyers will wait for the price to drop by a $100 or two, as is normal with Apple's marketing.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
    1. Re:Gouging on the data charges? by onyxruby · · Score: 1

      Sure, you've got to test for different markets (that was the whole Israeli thing a bit back on the ipad). That being said, I don't think I ever had a piece of equipment from the states that didn't run just fine on 220. What they ought to do is create treaties for standards for markets. Standardizing rules for markets on those things that reasonably can be (Cars, cell phones etc) would only increase consumer choice and reduce manufacturing costs.

    2. Re:Gouging on the data charges? by SimonTheSoundMan · · Score: 1

      This is a costly process as the standards are high (as is the mains voltage!)

      They use switched mode power supplies, most people do these days. The same supply will work on 110V or 240V (Apple's USB charger is rated at 100-240V when you read the spec on the supply).

    3. Re:Gouging on the data charges? by xaxa · · Score: 1

      What they ought to do is create treaties for standards for markets.

      That's a pretty big part of what the EU is for.

  9. Re:Maybe if you were a little more efficient by evilbessie · · Score: 5, Funny

    At least we didn't change ours because the person who wrote the dictionary didn't like the spellings.

  10. £429 for the rubbish version by Alistair+Hutton · · Score: 1

    In America the price was more than a netbook but not game breakingly more, in Britain the worst version of the iPad will be twice as expensive as a netbook.

    --
    Puzzle Daze is now my job
  11. Re:Oh well by Lord+Bitman · · Score: 1

    so, uh, where do you work?

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
  12. If you think that's bad, wait until you see... by Sockatume · · Score: 1
    --
    No kidding!!! What do you say at this point?
    1. Re:If you think that's bad, wait until you see... by dadioflex · · Score: 1

      Even the top tier plan with a 10Gb cap may not seem very good compared to the all you can eat pricing in the USA but those data plans look cheap compared to what's currently available in the UK. The second from top, fifteen quid a month for 3Gb cap isn't bad. If you were trying to troll that 5p per Mb charge for ad hoc or excess usage then sorry but I RTFA and clicked on the TINY thumbnail they had with the plan prices.

  13. Re:Flying off the shelves? by abigor · · Score: 1

    Most of the price differential appears to be from the UK VAT, unless I'm mistaken.

  14. I'm quite sure by spleen_blender · · Score: 5, Insightful

    Apple is glad to see such free advertising! This is consumerism crap, not slashdot-worthy "stuff that matters" content...

  15. Re:Oh well by krinderlin · · Score: 1

    Seriously. I wish I made £499 a day. Who let the CIO on /.?

  16. Re:So what makes up 50% extra or more, then? by hardburn · · Score: 1

    Firstly that there is a "right" number that people are willing to pay for techie gadgets. 499 of whatever currency units is about right for a toy like this. People don't think about exchange rates when looking at an item on a retail shelf.

    Second, it's hardly just Apple. All companies that export from the US into the UK are making a fortune. That's the upside of having your country's currency devalued. Consider: the Chrysler 300C has a US base price of $28k, but a UK base price of £25k (or $37.5k at an exchange rate of 150%).

    --
    Not a typewriter
  17. Re:Price Difference by TamCaP · · Score: 1

    Are we talking illegal or legal? Because to do it according to the law, your friend should probably pay at least the import / duty taxes, and maybe even VAT to the Her Majesty's.
    If we are talking illegal, then one might wonder how much will it cost to find someone who found an iPad that "fell of a truck". Or maybe do a snatch and run by yourself. Where would you like to draw the line?

  18. Re:So what makes up 50% extra or more, then? by beelsebob · · Score: 1

    Nothing, it's a lie– $499 * 1.175 (VAT) in GBP is £399.27. Last I checked, 399.27 * 1.5 was not 429.

    There's a £20 bump, and no more.

  19. Re:So what makes up 50% extra or more, then? by Lumpy · · Score: 1

    A buddy of mine has sold 4, 16gig non 3G iPads to UK and German people on ebay for over $650.00 each.

    They want these things and are willing to pay a premium plus nearly $100.00 in shipping to get them.

    He sells only a few more and he has made enough to get himself a free iPad.

    Also from the looks on ebay, they will not have a problem selling them over there even with really skewed currency values.

    --
    Do not look at laser with remaining good eye.
  20. They're expensive here too. by mosb1000 · · Score: 2, Interesting

    In the US an iPad is more than twice as expensive as a netbook. Netbooks start at $230, but the iPad Starts at $500.

    My brother has an iPad, and it is nothing like a netbook, so I don't know why people compare them. Right now the iPad is in a class of it's own. Don't point me to some slate computer with a desktop OS. The iPad is built from the ground up to be what it is. That's true of no other tablet computing product on the market today.

    1. Re:They're expensive here too. by Anonymous Coward · · Score: 2, Insightful

      The iPad is built from the ground up to be what it is.

      Yeah! Cummon guys, listen to him! I don't know of any other tablet on the market that was created by making a phone bigger and taking away the phone call capability!

    2. Re:They're expensive here too. by aztracker1 · · Score: 2, Insightful

      It's a Giant iPod Touch... it's got the iPod Touch guts, bolted into a big screen.. no ground up here... no ground breaking OS enhancements... I'm not saying it's overpriced, but it was emphatically built to be a large iPod Touch.

      --
      Michael J. Ryan - tracker1.info
    3. Re:They're expensive here too. by SoupIsGoodFood_42 · · Score: 1

      The changes and possibilities with the iPad GUI are pretty significant, IMHO. Besides, why does a product have to be ground-breaking? What's wrong with evolution of a great product?

  21. But your U.S. prices do not include tax by SuperKendall · · Score: 5, Informative

    £429/1.175=£365.11, which is approximately $537.80. The mark up from the US prices seems to be around 8%.

    Unless you factor in that you have to pay sales tax in most places in the U.S - which coincidentally for my area is 8%, so basically the exact same price in the end.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:But your U.S. prices do not include tax by godawful · · Score: 4, Informative

      Quite right, my 16GB non 3g after taxes was $550 here in California.

      --
      Live EVERY week... Like it's Shark Week
    2. Re:But your U.S. prices do not include tax by MoonBuggy · · Score: 1

      That's a fair point.

      I always consider sales tax in the US to be a bit of a non-issue on things like this, since (unless I'm mistaken) avoiding it is pretty trivial, by ordering online from a distributor in another state.

    3. Re:But your U.S. prices do not include tax by d7415 · · Score: 1

      No. That "/1.175" is *removing* the VAT (UK sales tax), so that we're comparing pre-tax prices.

    4. Re:But your U.S. prices do not include tax by MoonBuggy · · Score: 3, Insightful

      Wait, no, I retract my previous reply to you! It's not a fair point!

      I got myself a little confused, but you're comparing apples to oranges (no pun intended!).

      My initial comparison was untaxed price to untaxed price, and the mark up is between 3% and 8% there. You're then talking about adding US sales tax and comparing that taxed price to the untaxed UK price.

    5. Re:But your U.S. prices do not include tax by Anonymous Coward · · Score: 1, Informative

      That's usually the case, yes. However, the only online outlet for them (as of now) is Apple. If your state has an Apple store, you have to pay sales tax. Best Buy sells them as well, but only in-store.

    6. Re:But your U.S. prices do not include tax by SSpade · · Score: 2, Informative

      I always consider sales tax in the US to be a bit of a non-issue on things like this, since (unless I'm mistaken) avoiding it is pretty trivial, by ordering online from a distributor in another state.

      You're not mistaken that avoiding it is pretty trivial, but it's also probably tax fraud.

      Most states require you to pay a "use tax" at the same rate as your state sales tax on anything you order from out of state and don't pay sales tax on. As with any other tax fraud you're fine until you get audited.

    7. Re:But your U.S. prices do not include tax by certain+death · · Score: 1

      bought mine online, no nasty taxes. I had to wait a few days to get it, but hey...it was kinda worth it.

      --
      "My immediate reaction is "WTF? What kind of moron doesn't make things 64-bit safe to begin with?" Linus
    8. Re:But your U.S. prices do not include tax by gyrogeerloose · · Score: 3, Informative

      You're not mistaken that avoiding it is pretty trivial, but it's also probably tax fraud.

      That's yet to be determined. The states say it is, the vendors say it's not; right now, the vendors are winning but you can expect to see it in the courts eventually. I think that Amazon.com and the State of California are going to go at it before long.

      --
      This ain't rocket surgery.
    9. Re:But your U.S. prices do not include tax by Relayman · · Score: 2, Informative

      Yes, you have to pay sales/use tax. Check your state income tax return. You're likely required to pay sales/use tax on anything you bought online that you didn't pay tax on at the time of purchase. If you're going to cheat on your taxes, at least be aware that that's what you're doing...

      --
      If I used a sig over again, would anyone notice?
    10. Re:But your U.S. prices do not include tax by dangitman · · Score: 2, Insightful

      I always consider sales tax in the US to be a bit of a non-issue on things like this, since (unless I'm mistaken) avoiding it is pretty trivial, by ordering online from a distributor in another state.

      Which is why pricing in the US is such an insidious trap. Displaying shelf prices as tax-free amounts to deception. And the whole "easy to avoid by buying out-of-state" is almost criminally inefficient. It encourages waste by having items shipped across the country for no good reason, resulting in more pollution.

      It would be nice to see some tax reform, but I doubt that will ever happen, as people would rather exploit the loopholes than have an honest system that might cost a few bucks more (but also save a few bucks elsewhere).

      --
      ... and then they built the supercollider.
    11. Re:But your U.S. prices do not include tax by fwr · · Score: 1

      I think you are confusing the effort by some states to require companies to collect the use tax, and the requirement to pay the use tax in the first place. As far as I know, it is pretty clear that individual citizens are required to pay use taxes for items they purchase out of state. It has generally been up to the individual citizen to report and pay the use tax. States have recently attempted to get companies to collect and pay the use tax for citizens, because there is so much fraud when it comes to the use tax (people just don't voluntarily pay it, when is the last time you did, or know anyone who did?). I may be mistaken. My understanding is that a use tax would be unconstitutional. States are not supposed to have import/export taxes for trade with other states. That is what the inter-state commerce clause is all about, not the twisted definition that the SCOTUS dreamed up many years ago. Rather, it is to make trade "regular" (occurring normally and without impediment of additional taxes or levies imposed by states).

  22. Prices in Spain by cgomezr · · Score: 1

    Just for your information, in Spain the prices (according to http://www.elmundo.es/elmundo/2010/05/07/navegante/1273236060.html) are 479, 579 and 679 euros (wifi) and 579, 679 and 779 euros (3G). All prices include VAT (I think it's 16% for this kind of thing).

    In US$, those prices would be $610, $738, $859 and $738, $859, $993.
    In pounds, £413, £499, £585, £499, £585, £676.

    My guess, it won't sell much in Spain, with the crisis, and with the mean salary being something in the vicinity of 1,100 euros per month (although I'm sure some fanboys will be willing to starve to get it :P).

    1. Re:Prices in Spain by mr_matticus · · Score: 1

      In US$, those prices would be $610, $738, $859 and $738, $859, $993

      No, in the US, those prices would be $527, $637, $747, etc.

      You can't compare a tax-inclusive price with a tax-exclusive price. You just can't. Taxes aren't set by manufacturers or vendors, and that portion of the revenue isn't kept by them. In fact, one of the many additional expenses of selling internationally is tax collection and recordkeeping for that international government--which is left for the company to pay. The government certainly doesn't include an allowance for the administrative and transactional costs of tax collection.

      In other words, the tax-exclusive price in Euros just about the same as the UK markup (well under 10% for international expenses). That's far from unreasonable.

  23. Can I mod an article down as "flamebait"? by gnasher719 · · Score: 4, Insightful

    It's not 150%, it's 126%. And the UK price includes 17.5% VAT which Apple would have to send straight to Gordon Brown's tax collectors if he hadn't just been thrown out (I think he is refusing to leave, but thank heavens he will), whereas the US price doesn't include US sales tax.

  24. Chicago Sales Tax = 13.25% by drumcat · · Score: 1

    Having just been there, indeed, 13.25% in the Second City.

  25. Simple math is obviously beyond you... by Space+cowboy · · Score: 4, Informative

    UK VAT (the equivalent of sales tax in the USA) is 17.5%

    Removing the tax so we can compare fairly: £429 / 1.175 => £365.11

    Converting pounds to dollars: £429 = $539.94 (currency rate is 1 GBP = 1.47884 USD)

    So, the difference (before taking into account the import duties of ~10%) is $539.94 - $499.99 or ~$40.

    Subtracting $53 (estimated) of import duty means Apple is charging less than they do in the USA.

    Simon.

    --
    Physicists get Hadrons!
    1. Re:Simple math is obviously beyond you... by SimonTheSoundMan · · Score: 1

      No import duty for the UK, as it has no calculator function.

    2. Re:Simple math is obviously beyond you... by Space+cowboy · · Score: 1

      Now that's intriguing. What on earth do you mean ? Is it truly the case that there's no import duty because you have to download a calculator app, rather than comes supplied with one ? That seems ... bizarre.

      Simon.

      --
      Physicists get Hadrons!
    3. Re:Simple math is obviously beyond you... by hao3 · · Score: 1

      isn't there an import duty in the US? they're made in china ya know..

      --
      "Impartiality is a pompous name for indifference, which is an elegant name for ignorance." - G.K. Chesterton
    4. Re:Simple math is obviously beyond you... by MoonBuggy · · Score: 1

      I don't know about this particular case, but it's not beyond the realms of possibility. I recall reading a while back that monitors with DVI inputs carry a higher import duty because the DVI connection classed them as a TV rather than a computer peripheral.

      Hell, it doesn't even just apply to tech products. There was a rather drawn out legal case to decide whether or not a particular snack should be taxed as a cake or a biscuit.

    5. Re:Simple math is obviously beyond you... by grumbel · · Score: 1

      You also have a mandatory two year warranty in the EU, which will add a bit to the price.

    6. Re:Simple math is obviously beyond you... by teh+kurisu · · Score: 1

      If I'm reading the HM Revenue and Customs website properly, the WiFi-only version will not be subject to import duty because both "Laptop and desktop PCs" and "Palm-held portable" computers are both exempt.

      The WiFi+3G model will be subject to import duty, because it could reasonably be described as a "PDA with GPS".

    7. Re:Simple math is obviously beyond you... by Bookbee · · Score: 1

      Yes, but the US price has an average of all the US state taxes built in. - about 8%. In Australia app take work out to be only about $27 - less than 5%. See numbers at Www.bookbee.com.au

    8. Re:Simple math is obviously beyond you... by Space+cowboy · · Score: 1

      Not where I live, it doesn't. In CA, I pay the listed price ($499.99) + local sales tax of 9.25%. It's one of my dislikes about the US that nothing is ever what you actually pay...

      Simon

      --
      Physicists get Hadrons!
  26. Round trip ticket by kenh · · Score: 1

    With a round-trip ticket from Heathrow to NYC going for under $500 (Virgin, leaving Heathrow Saturday, returning from NYC on Monday), how many iPads would a Londoner have to buy in the US to cover the airplane ticket with the money saved? Just a handfull or so?

    --
    Ken
    1. Re:Round trip ticket by kenh · · Score: 1

      Shame they don't carry these in the duty-free shops in international airports ;^)

      --
      Ken
  27. Canadian prices by Selfbain · · Score: 1

    They also announced the Canadian prices today:

    http://www.apple.com/ca/pr/library/2010/05/07ipad.html

    Looks like we'll be paying $50 more if we want one. On the plus side, the iBook application was also announced for us and up to this point it wasn't clear if we would be getting it.

    --
    Well, it has never been successfully tested.
    1. Re:Canadian prices by Magorak · · Score: 1

      I'm ok with the $549 pricetag. What I want is to be able to get my hands on one before forking out the cash. There are no Apple stores east of Quebec so us in Atlantic Canada are kind of screwed unless they will be selling them at Future Shop.

      --
      No matter how fast computers get, you'll always be waiting - Matt Klem
    2. Re:Canadian prices by MarcoAtWork · · Score: 1

      what about the 3g plan prices for Canada? are they listed anywhere?

      --
      -- the cake is a lie
    3. Re:Canadian prices by Yvan256 · · Score: 1

      Do your local Future Shop stores have iPods? Macs? If they do then I don't see why they wouldn't also have the iPad. Even if they only have iPods, I would bet they will also have the iPad.

    4. Re:Canadian prices by Yvan256 · · Score: 1

      Knowing our telecom companies, I expect to be shocked (in the "OMG what's wrong with these companies" sense).

    5. Re:Canadian prices by MarcoAtWork · · Score: 1

      same here, it will probably be 30/month with 3 years contract and 250 meg max or something like that...

      --
      -- the cake is a lie
  28. Re:So what makes up 50% extra or more, then? by Jake+Griffin · · Score: 1

    There's a £20 bump, and no more.

    If you're going to include VAT, include US sales tax too:

    £429 * 1.075 (approximate sales tax in the US) = £461.18

    £461.18 - £399.27 = £61.91

    No, this is still not 150%, but it's more than three times the £20 that you said it was. Unless there is some other "sales tax" in the UK other than VAT, in which case you can call me an uninformed American and move on. :-)

    --
    SIG FAULT: Post index out of bounds.
  29. Re:So what makes up 50% extra or more, then? by beelsebob · · Score: 1

    No, the US price listed doesn't include sales tax, the UK price does include VAT. To compare apples to apples, we must take the US price, convert to pounds, and then add VAT.

  30. Re:So what makes up 50% extra or more, then? by Jake+Griffin · · Score: 1

    Okay, I AM an uninformed American. I didn't realize the 429 included VAT already, due to my lack of reading comprehension. You were adjusting the $499 to include VAT, which makes it a direct comparison. Sorry!

    --
    SIG FAULT: Post index out of bounds.
  31. Prices must end with 99 by loufoque · · Score: 1

    They don't? Round up.

  32. Mains voltage doesn't matter by Comboman · · Score: 1

    The iPad (and iPhone, and iPod) charge on 5 volts DC from the USB connector (which is sort of a defacto international standard for charging portable devices). It doesn't care whether you have 110V/60Hz AC or 220V/50Hz AC mains; your computer (or wall wart) takes care of that.

    --
    Support Right To Repair Legislation.
  33. Re:Worst iPad better than "best" netbook by Petron · · Score: 2, Insightful

    Worse storage, Worse flexibility, Worse software selection, Worse productivity, there isn't anything on the ipad you can't do on a netbook, but there are a lot of things you can do on a netbook that you can't do on an ipad. The ipad isn't a tablet. Tablets have been out for years. Tablets are computers with a touch interface, mostly without keyboards. The ipad is a presentation device. It isn't made for computing. Writing a paper on an ipad would just be painful. It's made to view web pages, watch a movie, listen to music, or play some light-weight games/apps. It's not a good design for a creative platform.

    --
    if (it != oneThing) it = another;
  34. Re:Oh well by Achromatic1978 · · Score: 1
    Of course you do, Anonymous Yahoo here would like everyone to know he is apparently making a million pounds a year, $1.45M US.

    What's that smell?

  35. Re:Worst iPad better than "best" netbook by Jake+Griffin · · Score: 1

    That "worst" version is a lot more usable than any netbook near the same price. Higher resolution and a better quality screen, for example.

    Really? 155 ppi, $330 as opposed to the iPad's 132 ppi, $500. With the $170 left over, you could even get some pretty nice upgrades.

    --
    SIG FAULT: Post index out of bounds.
  36. Sick of the whining. by fredjh · · Score: 1

    So don't %#!$ing buy it.

    If you didn't bend over and keep asking for it, the prices would come down.

    Fanboys (Apple or otherwise) get ripped because they let themselves get ripped. Case closed.

    --
    Stupid, sexy Flanders.
    1. Re:Sick of the whining. by frinkacheese · · Score: 1

      Well atually, part of the appeal is that when you have an apple, you know that all the people with scuzzy £400 craptops that will have plastic bits flapping off within a few months will look on with envy.

      If apple kit was cheap then loads more people would have it and it would loose most of its appeal.

      Its kind of like buying a Porsche, yeah they are overpriced, but that keeps the peasents from having them which is good.

    2. Re:Sick of the whining. by fredjh · · Score: 1

      Laughing...

      That's the thing, though... you don't keep buying Porsches in order to have something the "peasants" don't... AND THEN COMPLAIN ABOUT THE PRICE!!!

      Oh, woe is me, the cost of having better stuff than the peasants...

      --
      Stupid, sexy Flanders.
  37. Re:Oh well by InsaneProcessor · · Score: 1

    I know it doesn't replace anything, and if I'm honest it is just because its a shiny new tech toy, but it's still less than a day's wages so I'll be plonking down £499 as soon as I can.

    You are an idiot who spends his money foolishly. You will suffer for that when the economy comes crashing down around you!

    --

    Athiesm is a religion like not collecting stamps is a hobby.
  38. Ever been to the UK? by vijayiyer · · Score: 1

    Everything is more expensive in the UK than the US. Have you priced out a car there recently? 17.5% VAT is one reason, and a market that is willing to pay more is another. A third (probable) reason is that Apple would want a nice round number, not something like £437.13.
    Funny that Slashdotters can complain about an "Apple Tax" quicker than a real tax.

  39. Re:So what makes up 50% extra or more, then? by hao3 · · Score: 1

    They're not exporting from the US to the UK. Well, at least not Apple. None of their stuff is manufactured in the US. The Chryslers sold here probably aren't made in the US either, right-hand drive, etc. iPads are made in China, I'm guessing.

    --
    "Impartiality is a pompous name for indifference, which is an elegant name for ignorance." - G.K. Chesterton
  40. Re:What I don't get by cayenne8 · · Score: 1
    "If that is the case, than why is it almost always cheaper to buy such things in the states?"

    No VAT or import taxes perchance?

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  41. Re:So what makes up 50% extra or more, then? by OrangeTide · · Score: 1

    who pays sales tax on easily mailed items in the US? 49 states in the US can order direct from Apple's store without paying sales tax.

    --
    “Common sense is not so common.” — Voltaire
  42. Sick of the whining about the whining by hercubus · · Score: 1
    Much of the fun of being the usual, smugly-satisified Apple customer is enjoying the bitter grumblings of those who aren't part of the in-crowd.

    So let them whine and let it be louder, sweet music to my ears. I say, iTunes DJ, put that music on heavy rotation! I'm feeling Magical!

    As you were.

    --
    -- How I want a drink, alcoholic of course, after the heavy lectures involving quantum mechanics.
  43. Re:So what makes up 50% extra or more, then? by beelsebob · · Score: 1

    Indeed, wheras in the UK, apple must pay VAT on every single item sold, hence we need to add VAT to the price to get a fair comparison.

  44. Re:So what makes up 50% extra or more, then? by gnasher719 · · Score: 2, Informative

    No, this is still not 150%, but it's more than three times the £20 that you said it was. Unless there is some other "sales tax" in the UK other than VAT, in which case you can call me an uninformed American and move on. :-)

    Not uninformed, but non-thinking.

    In the USA, the quoted price (the price you see in an advert or in a shop) is exclusive of sales tax / use tax. The US customer doesn't actually pay $499 for an iPad, they pay $499 plus whatever the sales tax is, say 8% = $39.92. The merchant receives $499 + $39.92 and sends $39.92 straight off to the tax office.

    In the UK, the quote price (the price you see in an advert or in a shop) is inclusive of 17.5% VAT (value added tax). The UK customer hands over exactly the £429 on the sticker, not a penny more, and doesn't ow anybody any money afterwards. The merchant receives £429. £429 equals 117.5%, so the merchant pays 17.5% = £63.89 to the tax office and keeps 100% = £365.11.

    The difference in tax rates has nothing to do with Apple, so if we are talking about Apple's price strategy and not about living costs, we have to leave the tax out. So what we have to compare is the $499 exclusive tax in the US and the £365.11 exclusive tax in the UK. And that is with the current exchange rate about $40 difference. Your number makes absolutely no sense whatsoever.

  45. Re:So what makes up 50% extra or more, then? by Qzukk · · Score: 1

    You have to charge the state's sales tax if the company has a branch in that state (aka the Apple Store).

    --
    If I have been able to see further than others, it is because I bought a pair of binoculars.
  46. Re:So what makes up 50% extra or more, then? by gyrogeerloose · · Score: 1

    Consider: the Chrysler 300C has a US base price of $28k, but a UK base price of £25k

    While I don't doubt that's true, I'd really, really like to believe that you Brits are smart enough to know better than to buy a Chrysler 300. I mean, not even many of us Americans buy those sleds.

    --
    This ain't rocket surgery.
  47. Re:Worst iPad better than "best" netbook by SuperKendall · · Score: 1

    Your link didn't work, but the HP Mini 210 HD you tried to link to has a few issues - it's twice as thick, weighs a pound more, and going back to the screen does not have an IPS display as the iPad has, and it's also smaller in the 768 pixel direction (since the HP 10.1 inch screen has a wider screen).

    It's only got a GB of memory, and the keyboard would be pretty small to type on. As I said, I don't see that as being better than the iPad. I see it being a very tiny and kind of mediocre laptop.

    I am also dubious of the HP battery claims.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  48. Re:So what makes up 50% extra or more, then? by Jake+Griffin · · Score: 1

    Please read my reply post where I corrected my error more than an hour before your post. Thank you!

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    SIG FAULT: Post index out of bounds.
  49. Re:So what makes up 50% extra or more, then? by Dogtanian · · Score: 1

    Another issue on top of the compulsory VAT; the UK- and now EU- consumer law that applies is generally much stronger than that in the US.

    For example, Sony were selling PS2s in the US with a 90 day warranty. I've even seen cheap laptops being sold with a 30 day warranty.

    IANAL, but my understanding is that you wouldn't get away with that in the UK (*) as it's nowhere near what anyone would reasonably expect such items to last for without breaking down.

    Obviously, having to honour warranty repairs for longer and not being able to get away with cutting corners to the bone (**) in quality means that manufactureres aren't- in general- going to be able to sell goods quite as cheap within the EU.

    Whether the above applies to the iPad, and- in general- how much of the US/UK price differentials can be legitimately covered by it is open to question, but IMHO it's undeniably a factor too many people ignore.

    (*) Although contrary to what some people think, you *don't* automatically get a 5 year warranty or whatever in the EU, those are just the upper limits in some cases.
    (**) Yay mixed metaphors...

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  50. Apple? Beatles selling computers now? by peter303 · · Score: 1

    Flamebait

  51. Re:Maybe if you were a little more efficient by evilbessie · · Score: 1

    I agree that you are allowed to spell as you wish, but when writing a *Dictionary* you are generally supposed to reflect the language *in use* not as you would like it to be used. Just because Webster didn't see the point in the silent letters is no reason to leave them out. Then Americans might be just able to pronounce Loughborough.

  52. Re:Worst iPad better than "best" netbook by Jake+Griffin · · Score: 1
    How's this one?

    it's also smaller in the 768 pixel direction

    But still has 768 pixels! What's your point? I see that you failed to mention that it is LARGER in the other direction! I'm sorry, but in general, a 10.1 inch screen is going to be larger than a 9.7 inch screen. The HP's screen is larger, has more ppi, and as a result, also has a higher resolution. Yes, you got me on the IPS display, but that's just one factor.

    It's only got a GB of memory

    As opposed to the iPad's 256MB? I'm sorry, 256 is bigger than 1 does not work in this case. 1 GB is more than 256MB and as far as non-volatile memory, 160GB is much more than 16GB (though, you have me on the flash vs HDD argument), and you can upgrade to 250 GB while STILL keeping it under the iPad price point.

    and the keyboard would be pretty small to type on.

    The largest keyboard you could fit on an iPad is 7.76 inches long. The keyboard on the HP is about 10 inches or at the very least, 9.5 inches. So it seems you think the keyboard on the iPad would be way too small to type on as well. Again, what's your point?

    I am also dubious of the HP battery claims.

    Be dubious all you want. I can just as easily say that I am dubious about Apple's battery claims. But I have one of these netbooks and they are pretty accurate from my own experience. I get about 8.5-9 hours of normal use with the 6-cell which is pretty close to their 9.5 hour posted value, and not too far off from apple's posted 10 hours. Put your fanboy hat away, and look at the facts. Apple products are overpriced because you are paying for the name and the reputation that comes with it. I'm not saying Apple products are crap, I just don't yet see the iPad as revolutionary. I'll wait til they enhance features or drop the price.

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    SIG FAULT: Post index out of bounds.
  53. Re:So what makes up 50% extra or more, then? by Rising+Ape · · Score: 1

    There aren't many, but I have seen one or two. They're *huge* for UK streets, quite unwieldy I suspect.

  54. Re:Worst iPad better than "best" netbook by SuperKendall · · Score: 1

    But still has 768 pixels! What's your point? I see that you failed to mention that it is LARGER in the other direction

    Only in terms of pixels - diagonally it's almost the same size screen as the iPad, which means it's physically about as wide, but not as tall (holding the screen as you would a laptop).

    That's less space to display stuff, DPI is only a measure of how smooth a line would be.

    Yes, you got me on the IPS display, but that's just one factor.

    But an important one for shared viewing, and also long term reading.

    As opposed to the iPad's 256MB?. I'm sorry, 256 is bigger than 1 does not work in this case.

    Actually it does. Because all iPad apps are developed against that base target memory size, and the OS and frameworks are all built around the fact the memory is reduced.

    That's also why browsing on an iPad is a LOT faster than on the system you brought up, because the software is optimized for the system. With a netbook you are going to be running a lot of software targeting a desktop that will indeed run, but not run that great, on a more constrained system.

    The largest keyboard you could fit on an iPad is 7.76 inches long.

    Yes, but for some keyboard (like a number pad) the keys will be far larger. And if I really need to I can use an external Bluetooth keyboard.

    But basically the customizability of the keyboard for the task makes it more useful than a cramped physical keyboard.

    I can just as easily say that I am dubious about Apple's battery claims

    Actually

    you

    can't.

    Pogue said he was able to use the device for 12 hours before it needed a charge, while Mossberg said iPad withstood 11 hours and 28 minutes of continuous use.

    One thing Apple does, is give a realistic figure for battery life for all its products.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  55. Re:this is europe people by krelian · · Score: 1

    The problem is not Europe. The problem is that people don't understand that the price of technological products in the U.S is the lowest in the world.

    Gadgets, software, LCD's, media etc... Their is not a cheaper place to buy them than in the U.S.

  56. Re:So what makes up 50% extra or more, then? by joh · · Score: 1

    In the UK you can (and many people do) sue for some "suitable time of use" and this is about two or three years for a piece of technology. So regardless of warranty you can (and again, if you try you *can*) get Apple and others to replace a computer that fails within the first two to three years.

    In Germany this is three years by law, by the way. You may have to sue, but if you didn't break the thing by yourself you will win.

  57. Prove it by fantomas · · Score: 1

    statistics please with references to prove better or worse care.

    1. Re:Prove it by DangerFace · · Score: 3, Insightful

      From the wiki on life expectancy:

      Average lifespan at birth in the UK: 79.4 years

      Average lifespan at birth in the US: 78.2 years

      So, minor win for the UK's far inferior system there. Now, from the wiki on infant mortality rates:

      Infant deaths per 1000 live births / under 5's deaths per 1000 live births in the UK: 4.8 / 6.0

      Infant deaths per 1000 live births / under 5's deaths per 1000 live births in the US: 6.3 / 7.8

      Another one called for the Kingdom, there. Again, not a huge difference, but pretty significant if you're a parent of 1.8 out of 1000 children. So, the question seems to boil down to a choice between expensive good care or cheap effective care.

    2. Re:Prove it by sparkydevil · · Score: 1

      Cancer survival rates in the UK are shocking.

      This article says that the the UK rsurvival rates are the worst in Europe. Here's the money quote: "Cancer experts blamed late diagnosis and long waiting lists"

      You may also want to check this graph for prostate cancer

      I personally know of one person who died at age 50 because their cancer was misdignosed - all that extra screening in the US may be expensive but it saves lives.

      And just to keep on topic, the iPad rocks!

    3. Re:Prove it by Wovel · · Score: 1

      Not sure it is useful to use crack babies and street crime to judge the healthcare system :)

      I do agree that a lot of Americans have brought the BS the right has been selling for the past 20 years. Our healthcare system is (was, probably still is). People have enough to worry about when looking for a new job and should not have to live in terror that a family member will get sick.

      The folks in the UK seem to have a whole pile of misconceptions of their own. Our healthcare spending is higher because we need meaningful tort reform (something both of our major political parties oppose). I assure you if we had a loser pays system of torts our per capita health care spending would go down some.

      It would never go down all the way because American consumers bear the brunt of the costs for most of the worlds pharmaceutical research. (Perhaps folks in other countries should say thanks for the cheap drugs instead of throwing numbers in out face.)

      In summary, Your Welcome..

    4. Re:Prove it by quenda · · Score: 1

      Comparing infant mortality etc is pointless, unless you control for differeing definitions, race and other factors.
      What significance does the "average" have in the US when infant mortality for blacks is four times that for ethnic Chinese Americans? The number tells you as much about the racial mix than about the health care system.
      (not that I am one to defend the US system!)

  58. Come on... by joh · · Score: 1

    So you could get two iPod Touches, or a Dell Laptop AND Dell Netbook, Sony Netbook, or two ePC Netbooks for this money?

    I can tell you from personal experience that even keeping *one* EeePC netbook happy in the long run is more than I'm willing to take for a device for browsing the web and checking my mail and reading books and watching a movie.

    Mind you, I'm *not* getting an iPad (yet), I have enough devices to use. But I can fully understand everyone who does. If you're not a programmer or a computer enthusiast (whatever this is) an iPad is an obvious choice. Everyone who doesn't understand this is an idiot. It gives you 95% of whatever you may need for 0% of the effort and your valuable time. If this isn't a good deal, I don't know.

  59. Re:Flying off the shelves? by Evro · · Score: 1

    It didn't occur to me that the price would include VAT, do list prices in Europe normally include VAT? Guess I should've RTFA.

    --
    rooooar
  60. Re:Maybe if you were a little more efficient by shutdown+-p+now · · Score: 1

    You did worse - you changed some of yours because you wanted to sound more "foreign". What's particularly offensive is that "foreign" in that case meant French! ~

  61. Small price to pay for healthcare you idiot by gig · · Score: 1

    It's not an Apple Tax, it's a UK Tax. It pays for all kinds of things you take for granted in the UK that simply don't exist here in the US.

    Here is an example of how it works for the terminally stupid:

    * in the US, Joe walks down to his local Apple Store and buys an iPad for US$499, then on his way back home, while stepping over a family of homeless people who are dying on the sidewalk, Joe falls and breaks his leg. A passerby calls 911 and Joe is taken by ambulance to the nearest hospital, who refuses to treat him because he doesn't have insurance, even though he works 40 hours per week at a profitable multinational company for 3 years, he is still considered a temp and he cannot afford the cost of buying his own healthcare, which is 50% of his annual salary. So back in the ambulance and over to the worst hospital in town, still without so much as a pain killer to ease his suffering, where his leg is set by a disinterested doctor and he is billed $15,000. Total cost of iPad: US$15,499.

    * In the UK, Simon walks down to his local Apple Store and buys an iPad for £429, then on his way back home, while stepping over a government surveillance camera that has fallen onto the sidewalk, Simon falls and breaks his leg. A passerby calls 999 and Simon is taken by ambulance to the nearest hospital, who treat him and bill him nothing. Total cost of iPad: £429.

    So STFU. Apple tax! What a fucking asshole.

  62. why is 3G so much more? by cheekyboy · · Score: 1

    When I can get a 3G USB stick for $60 or so. Surely the factory/board costs would be 50% of that like $30.

    The 3G price difference should be $50 at most.

    And also why are the differences between the 16gig wifi/3G different to a 64gig wifi/3G if the only difference is 3G.
    Then the difference in price should be equal.

    Talk about 'pricing based on perceived usefullness' , not cost.

    --
    Liberty freedom are no1, not dicks in suits.
  63. Re:So what makes up 50% extra or more, then? by OrangeTide · · Score: 1

    Only a minority of states are like that, such as NY and a few others. Because of how the dramatically different each state's sales tax laws are. But if you buy your apple products from Amazon or Tiger Direct instead you can save yourself around $40. shipping from many of these retailers is free now for the lower 48 for orders over a certain amount (usually $25-$50). Amazon is very careful about having paid employees working in states with sales tax laws. They have a number of offices in California, but get around the sales tax by not having them operated directly under Amazon, even though they really are tightly integrated into their parent company in every possible way. (I used to work for an Amazon company) But I wasn't allowed to take my company's product to CES because Nevada's sales tax laws are much more difficult to get around than California's.

    --
    “Common sense is not so common.” — Voltaire
  64. Re:So what makes up 50% extra or more, then? by ToasterMonkey · · Score: 1

    who pays sales tax on easily mailed items in the US? 49 states in the US can order direct from Apple's store without paying sales tax.

    Well all of Texas does, and I think they are one of the top three states iPads have been selling in. Are there really that few states that don't require you to pay sales tax online when the company has a physical presence?

  65. Re:Oh well by Wovel · · Score: 1

    If you assume he works 5 days a week and 48 weeks a year it is only 119k, not 1 million.....

  66. Re:Oh well by Achromatic1978 · · Score: 1

    Oops. Math sans coffee fail. Or comprehension, for some reason I multiplied by 2,000, so must have assumed he meant /hr, not /day.

  67. Re:So what makes up 50% extra or more, then? by OrangeTide · · Score: 1

    California. top iPad state. largest population. and highest state sales tax.

    Yes. people pay the sales tax a pretty significant percentage of the time. but in the US it is pretty easy to get around paying sales tax on an iPad if you're willing to not do an impulse buy at an Apple store.

    --
    “Common sense is not so common.” — Voltaire
  68. Cheaper than the grey marketers! by raju1kabir · · Score: 1

    We were wandering around the big computer mall in Kuala Lumpur yesterday and found several shops selling 32GB wifi iPads for MYR2900 (USD950). At that price someone would have to be pretty desperate to show off.

    --
    "Patriotism is your conviction that this country is superior to all other countries because you were born in it." -- GBS
  69. Re:Worst iPad better than "best" netbook by Jake+Griffin · · Score: 1

    That's less space to display stuff, DPI is only a measure of how smooth a line would be.

    No, it's not. Anything you can fit on your iPad screen, I can fit on my netbook with 352 x 768 pixels to spare. By your logic, a 52" bigscreen TV with 160 x 90 resolution would be better than a small computer monitor with 1080i. I have some oceanfront property in Arizona I'd like to sell you...

    As opposed to the iPad's 256MB?. I'm sorry, 256 is bigger than 1 does not work in this case.

    Actually it does. Because all iPad apps are developed against that base target memory size, and the OS and frameworks are all built around the fact the memory is reduced.

    That's also why browsing on an iPad is a LOT faster than on the system you brought up, because the software is optimized for the system. With a netbook you are going to be running a lot of software targeting a desktop that will indeed run, but not run that great, on a more constrained system.

    Ever heard of "Ubuntu Netbook Remix"? Runs amazingly on this netbook, and it WAS build specifically for netbooks. So sure, you have an app that was developed against 256MB, but an equivalent application for the desktop that was built around 1GB of memory or so will be able to run more quickly, because it can cache more data. The ONLY advantage the iPad has memory wise is that it's permanent memory is Flash.

    for some keyboard (like a number pad) the keys will be far larger.

    So? Why the hell does that matter? If you've learned touch typing on a number pad, having huge keys is a hindrance not a help. Sorry, I'm no grandpa.

    And if I really need to I can use an external Bluetooth keyboard.

    So can I. And I can also use a USB one without having to by additional, overpriced, apple accessories, so I have more options than you.

    I can just as easily say that I am dubious about Apple's battery claims

    Actually

    you

    can't.

    Pogue said he was able to use the device for 12 hours before it needed a charge, while Mossberg said iPad withstood 11 hours and 28 minutes of continuous use.

    One thing Apple does, is give a realistic figure for battery life for all its products.

    And as I said, I have used my laptop and found that HP's estimates are pretty accurate as well. You have only served to prove my point:

    You

    can't

    either!

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  70. Re:Worst iPad better than "best" netbook by Jake+Griffin · · Score: 1

    Oh... and I can PRINT right out of the box! Unlike you... (yes, I know there are some printing applications, but that picture is just hilarious) Plus there are a multitude of other devices that I can hook up to my laptop via USB (an industry standard, unlike the proprietary iPo/ad connector) that you can't do with an iPad.

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  71. Re:Worst iPad better than "best" netbook by SuperKendall · · Score: 1

    No, it's not. Anything you can fit on your iPad screen, I can fit on my netbook with 352 x 768 pixels to spare

    In a smaller physical space. You just have a higher DPI. bUt in terms of absolute readability AND space for controls (which is a fixed size independent of resolution because a finger does not change size with the pixels).

    Ever heard of "Ubuntu Netbook Remix"? Runs amazingly on this netbook, and it WAS build specifically for netbooks.

    Of course, but that;s hardly a practical thing for 99% of the general populace to use. And while the OS WAS built to target a netbook, most of the software you install was not (though Linux software is much lighter weight so it hardly matters).

    If you're arguing Linux at this point, I bid you farewell - you are off the charts as far as general use.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  72. Re:Worst iPad better than "best" netbook by Jake+Griffin · · Score: 1

    which is a fixed size independent of resolution because a finger does not change size with the pixels.

    No, but I don't use my finger. I use a cursor. Which, by the way, DOES change size with the pixels.

    Of course, but that;s hardly a practical thing for 99% of the general populace to use. And while the OS WAS built to target a netbook, most of the software you install was not (though Linux software is much lighter weight so it hardly matters).

    If you're arguing Linux at this point, I bid you farewell - you are off the charts as far as general use.

    No, I'm not arguing Linux. I'm just pointing out a single example that shows that there ARE things made specifically for Netbooks. In addition, I can run virtually any application application I want on my netbook (minus resource intensive ones, which is no different for you), while you are restricted to running things built specifically for the iPad (or iPhone or iPod Touch)

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  73. Re:Flying off the shelves? by Falconhell · · Score: 1

    In .au, it is mandatory to advertise prices only with the GST (Our VAT equivalent). I am surprised that is not the case for most countries.

  74. Re:The more stuff you own... by socceroos · · Score: 1

    Your view on 'owning' is accurate in my opinion. But it does boil down to the subjects view of their possessions.

  75. Currency fluctuations by Xest · · Score: 1

    It's worth pointing out that the pound is at an almost one year low against the dollar, and is sitting below it's natural level against the dollar and has been for months because of the political uncertainty.

    Should we get a coalition government or similar that takes decisive action in cutting the UK's deficit which has been put off in the run up to the electon, you can add a good 10% minimum onto those percentages as the pound returns back up towards it's natural level against the dollar over the next 6 months to a year.

    The fact that there's a markup at all when the pound is so weak against the dollar is quite inexcusable particularly as Apple has a history of taking years to rectify pricing issues by which time they've usually gotten away with it even when they accept that it's wrong in the face of an anti-trust case such that it's too late, and a few percent adds up to a notable chunk of money on not exactly cheap devices like this. Make no mistake, ripping off British consumers has long been part of Apple's business model.

    It's worth pointing out of course that it's not just Apple that does this, however there are some notable exceptions, from places we perhaps least expect them. Microsoft points for XBox Live / Games for Windows Live are actually cheaper in the UK than the US thanks to current exchange rates when you factor in VAT for example, however they certainly weren't when things were riding at $2 USD to £1 GBP. Microsoft puts a massive markup on other goods too however such as Windows, Office and so forth but it's commendable they haven't used it as an excuse to up prices like some companies.

    Companies upping costs in the face of weakened exchange rates is fine normally, but when we already pay much more to start with? They can fuck off, I wont buy anything that's severely marked up. To give some examples of when the pound was strong, I bought a Nintendo DS for my girlfriend and an iPod nano for myself, but I didn't buy them in the UK where they were both around the £120 mark, I bought them when we went to Canada where they were the equivalent of £65- almost half price. It was around $2.10 USD and $2.30 CAD to £1 GBP at the time. That's why I have little sympathy for companies that raise prices when the pound is weak, because they're more than happy to charge us nearly double rather than reduce prices when it's strong.