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EA Introduces "Online Pass" To Get In On Used Games Market

EA Sports has unveiled a new feature that they hope will help them get a piece of the lucrative used games market: the Online Pass. Each of their new titles will come with a one-time code that allows access to "premium" content and features. Players who buy the games used can get the same content, but will need to pay $10 for the privilege. "According to EA, the content can include anything from title updates and downloads to features like online leagues — and even online gameplay and multiplayer modes. ... EA will offer 10-day trials of Pass content so that users can see what they would be getting. So far, EA seems to be limiting the premium add-on experiment to its sports portfolio. ... The company has apparently gained the support of retailer GameStop, which has been watching with a close eye efforts on the part of publishers to discourage its thriving used games business. According to the retailer, encouraging premium content add-ons still benefits GameStop, since it sells PlayStation Network and Microsoft Points cards. It praised EA's Online Pass as 'forward-thinking.'"

56 of 223 comments (clear)

  1. Competitive gaming and premium content by Decollete · · Score: 5, Insightful

    I hope this doesn't end up like those "free-to-play" online games where players can buy "premium content" for in-game advantage

    1. Re:Competitive gaming and premium content by QuantumLeaper · · Score: 5, Insightful

      I don't think so, it sounds like if you buy a New game you get a 'serial' number for DLC but if you buy a Used games, you have to buy the DLC for $10. It more to kill the used game market since they don't get a cut from it.

    2. Re:Competitive gaming and premium content by delinear · · Score: 4, Interesting

      That's what I thought. I've stopped even bothering to go into Game/Gamestation here in the UK because of the already ridiculous prices of used games (often you only get a couple of quid off the new price, occasionally the used price is more than the new price, and considering the gamble of a used, possibly scratched disk, it's just not worth it anymore) - add another £5-10 onto the price and I don't see how the used market can survive.

    3. Re:Competitive gaming and premium content by mwvdlee · · Score: 2, Insightful

      I think it'll be more like buy a demo for the price of a full game which then requires the code not just for "premium" content but for "normal" content as well.

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    4. Re:Competitive gaming and premium content by poetmatt · · Score: 2, Informative

      This is a better solution than any sort of draconian DRM scheme.

      Are you disregarding that the console itself IS drm?

      This isn't better, it's just a different flavor of DRM and just as bad.

      This means you can't even take the game over to your friends house to play online together (2v2).

      Again, there are situations that this affects other than just the used game market.

    5. Re:Competitive gaming and premium content by Clandestine_Blaze · · Score: 2, Interesting

      Why would you need to do that, since you and your friend could play online together...online. One of the plusses of online play is NOT having to take the time to go over to a friends house.

      I agree that this is a plus for some people. But other people like social gatherings and want to play multiplayer in the same room as their friends, so it also has its disadvantages. One game that comes to mind is Little Big Planet -- you can have several people in the same room play a multiplayer game together with others online.

  2. cheating the laws by KiloByte · · Score: 4, Insightful

    Yay... a yet another attempt to work around the First Sale rules. All they're doing is relabeling part of the package, so instead it's an "add-on" now.

    By "title updates" they really mean bug-fix patches. In other words, this "Online Pass" thingy is strictly negative.

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    1. Re:cheating the laws by redscare2k4 · · Score: 4, Interesting

      I've already heard about this. Is not patches and bugfixes they're aiming at. Its more like "our new FPS comes with the incredible amount of 2!! multiplayer maps, and as a free DLC you get another 10maps!!". Of course if you got the game used, you've got to ditch $10 bucks to get those 10 maps. But they're totally optional, right? :D

      Seems game companies like Ubisoft and EA are keen on sending more ammunition to ppl defending piracy to be used against them. Oh well...

    2. Re:cheating the laws by redscare2k4 · · Score: 5, Interesting

      Also (and sorry about the double post), game companies seem to forget that people who sell their games more often than not use that money to BUY MORE GAMES. Game companies are already getting benefits from the used game market, but as they can't put a figure in their anual reports, they're blind and think they're getting nothing.

    3. Re:cheating the laws by sakdoctor · · Score: 3, Funny

      I would love to pirate some EA games, but unfortunately they just keep pumping out "YourGFXcardCan'tHandleThisShooter 4", and "MySims 3D, coke&whores addon-pack"

    4. Re:cheating the laws by Zaphod+The+42nd · · Score: 5, Insightful

      No. Anybody who buys the game from a vendor, first, gets the code and forever has access to the "service" for free. Anybody who then purchases that title legitimately from that first owner cannot access the same content, content WHICH IS ON THE DISC, not some DLC he "could" download, but actual data and code that is on the physical copy he purchased and is within the game for which the user licence is sold and has been transferred. This is 100% EA locking out people who buy used, and forcing them to pay up to them directly, or to go buy from a vendor and not used. I can't disagree with you more.

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    5. Re:cheating the laws by quantumplacet · · Score: 5, Insightful

      Anybody who then purchases that title legitimately from that first owner cannot access the same content, content WHICH IS ON THE DISC

      really, the servers that host online multiplayer games are on the disc? that's an impressive disc.

    6. Re:cheating the laws by Firkragg14 · · Score: 3, Interesting

      It isnt though. When you buy the disc you get the game and 2 maps say. This is the bit that is an item and the bit you can transfer under first sale. With the game though you also get "free" access to a "service" which allows you to download another 10 maps. Now because its a service it doesnt need to be transferable. While im not saying i approve of what they are doing i cant see it violating first sale (although if they already have the 10 maps on the disc and restrict access to them for anyone except the first person to use it i can imagine that as being a possible violation)

    7. Re:cheating the laws by WrongSizeGlass · · Score: 4, Insightful

      By "title updates" they really mean bug-fix patches. In other words, this "Online Pass" thingy is strictly negative.

      This will also give EA the option of "discontinuing" this "super duper premium content" that was "soooo hot, and toooo cool" to even put on the game disk. They'll kill off this $10 DLC when the next sequel of their game hits the shelves.

    8. Re:cheating the laws by Zaphod+The+42nd · · Score: 2, Informative

      The multiplayer maps and game modes are on the disc. If you could host your own local server, then I'd be fine with this. But you can't; the only way you can access multiplayer, a feature which is advertised as part of the game, part of the package you're getting when you buy it, is if you buy it first.

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    9. Re:cheating the laws by vegiVamp · · Score: 4, Funny

      Yes, but surely you see how immoral that is ? That's like giving USED money to the game companies. You wouldn't want to use USED toilet paper now, would you ?

      No, you need to give them NEW money, you filthy pirate scum.

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    10. Re:cheating the laws by demiurgency · · Score: 3, Funny

      Sign me up for that coke&whores add-on pack. Sounds like the best thing EA has released in years.

    11. Re:cheating the laws by CaseM · · Score: 2, Insightful

      Moves likes this by major publishers really give me trepidation about what the next console generation is going to look like. I have this sickening feeling that we will actually own nothing. I probably will pass on that even though I own in excess of 200 games for the current console generation.

    12. Re:cheating the laws by harl · · Score: 2, Informative

      But it doesn't hurt the pirates. It only hurts the used people. You can get any DLC you want on BT.

      --
      I find being offended by me offensive.
    13. Re:cheating the laws by harl · · Score: 2, Insightful

      Exactly.

      Say you have $120. Without used you can buy two games. With used you can sell those two games for $40 each and buy another game. That's a 50% increase in sales to EA that used is directly responsible for.

      The used people aren't lost sales. They're either frugal or limited income (often children). Either way they're people who aren't going to pay $60 for a game anyways. If there's no used they'll wait until it hits the clearance rack.

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  3. Hurray, you get to pay for updates by indytx · · Score: 4, Interesting

    EA already uses "Service Updates" as an excuse to stop supporting online play after a certain period of time for many of its titles. http://www.ea.com/2/service-updates Now, it's going to restrict the ability to even update the game? FTA, "According to EA, the content can include anything from title updates and downloads . . . ." So, to paraphrase, if I want to play my game on another console, or my console croaks and I replace it, I might not be able to download the updates (and there will be updates because the title shipped will be buggy) without paying again?

    --
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    1. Re:Hurray, you get to pay for updates by HungryHobo · · Score: 4, Insightful

      Also- jesus christ.
      They're retiring games less than a year old.

      In some countries consumer laws would still put electronic good under warranty for that long.

    2. Re:Hurray, you get to pay for updates by mwvdlee · · Score: 2, Insightful

      Their attitude is "We're not getting sued, so it must be legal".

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  4. To bring the book industry into the 21st century.. by HungryHobo · · Score: 5, Interesting

    To bring the book industry into the 21st century I propose a system whereby printed books be changed such that instead of the second half of the book you get a code which will allow you to access the end of the story through the publishers website.
    The ending shall be a free add-on which you may only access through our online service.
    You will be prohibited from transfering access to the ending to anyone since it's a service rather than an item.

    If you want to know the ending after you've bought a book second hand you'll have to pay a 10 dollar fee to us.

  5. Not very forward thinking really by Redlemons · · Score: 2, Informative

    With online distribution (like steam) they could stop second hand sales altogether, and as a bonus you don't need a silo for your discs. Pretty awesome in my opinion.

    1. Re:Not very forward thinking really by Setheck · · Score: 2

      I totally agree. I don't understand EA's thinking. They should do like blizzard or steam, where you are effectively buying a CD key that is tied to your account. Then you can download and play the game any time you want, and if you sell your account your selling all your games. This "$10 used game service charge" is totally absurd. you won't catch me buying any of these games, new or used...

  6. They're all evil. by Anonymous Coward · · Score: 2, Interesting

    I don't get it when people say that EA "has changed" and that Activision is "more evil than EA". They're both just as evil as the other one is. They don't care about you, the consumer. Well they do care about gouging the consumer for all the cash that they can. We need to show them that we will not tolerate this. We have to stop playing games from these publishers. That means don't purchase it. That means don't play it at a friends house. And that means don't pirate it. Tell your friends about this and tell them to tell their friends. If word gets around, maybe they'll act less evil than they are now (not likely, but you never know).

    1. Re:They're all evil. by HungryHobo · · Score: 4, Insightful

      They'll attribute any lost sales to piracy whether you pirate or not.

    2. Re:They're all evil. by Ant+P. · · Score: 2, Informative

      EA _has_ changed. 15-20 years ago, they were one of the biggest game developers. People would put down $50 a piece all the time because they made games worth that much.

      Today they're just a games industry MPAA imitation. And they deserve to go under just as much.

  7. I'll save the $10 by mvar · · Score: 2, Insightful

    and give it to independent studios and offers like that of wolfire's "humble bundle indie" . As if awful DRM and little re-play value wasn't enough for today's games, now this. Pass..

  8. Better don't lose that manual! by mvar · · Score: 3, Funny

    "Please enter word 15 paragraph 2 line 4 page 23 of the game manual in order to proceed"

  9. This should be titled by masterwit · · Score: 4, Insightful

    This article should be titled:

    EA games does yet another thing to piss me off...

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  10. hummm.... by Tei · · Score: 2, Funny

    Is all about fight the First Sale doctrine. Make games a "not transferable account", so you can't re-sell the game you have buy (only part of it, here).

    I wonder we will see the ones like General Motors, fighting the user car industry.

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    -Woof woof woof!

  11. EA Sports by lyinhart · · Score: 4, Interesting

    It's interesting that they're trying this experiment out with their sports video games. Sports video games released on an annual basis go down in price faster than any other genre. You can find a full boxed copy of a sports title from just a few years ago for under 5 USD. So by the time really cheap used copies hit the market, the sports season for that particular title is already over and EA is prepping for the release of the next year's edition.

    --
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    1. Re:EA Sports by flitty · · Score: 2, Informative

      Exactly. EA's project $10 worked great! However, this might be the bridge too far. Taking the multiplayer out of a used SPORTS GAME would sort of like taking the Multiplayer out of Team Fortress 2, where the majority of people will be spending their time. I don't think EA would be as dumb as to remove all multiplayer from sports games, but to add things like Season support and playoffs would ADD value to people who bought new (or bought the addon). We'll see what they finally pull out of the main game when it's played used.

      --
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  12. Re:To bring the book industry into the 21st centur by Zaphod+The+42nd · · Score: 2, Insightful

    Yes, this is exactly like saying that if you sell a book to somebody, then they're not allowed to read the last chapter until they pay the publisher $10. Its COMPLETELY LUDICROUS, and I hope people realize it.

    Ugh, I'm already boycotting Ubisoft for its draconian DRM, now I've gotta boycott EA for its content locking out and violation of property rights? The way video game studios are going, soon everything's going to be owned by either one of those two, or Activision. At least they aren't doing anything terrible right now, right? (*reads about lawsuits with infinity ward*) Agh!

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  13. Already ran into this BS by Secret+Rabbit · · Score: 2, Interesting

    When I bought Bad Company 2 it came with a VIP code. A one time only VIP code. What ran through my mind is what if I have to format my PS3, or a firmware update requires "servicing" (see former), etc. What happens then? What about going over to a friends house to play? Etc.

    This is nothing but a money grab without any consideration for the needs and *rights* of the legal purchaser.

  14. Re:To bring the book industry into the 21st centur by Firkragg14 · · Score: 2, Insightful

    A book is a terrible thing to use this approach on. It takes me all of 30minutes at most to read a chapter assuming its a long one. Then your gonna make me wait a month or so for another one. Theres no way im gonna bother reading a book like that in such a stop start manner. It does work for games though as there have been a few successful episodic games.

  15. Even worse than it actually seems by TheReij · · Score: 2, Interesting

    From what I've heard regarding this, you'll need to pay the $10-15 just to be able to play the title online.

    What's really crappy is that people still sell used games to GameStop and people still buy their used games. Granted, sometimes you will find a decent deal on an older game. Example, found a copy of Guitar Hero III for PS3 yesterday for $10. That's not bad if you've not dipped into the music games. But most newer games are only going to be $5-10 lower than retail. Glyde http://www.glyde.com/ or even Ebay are much better options than selling to GameStop. The seller will get more money for the game and in most cases the buyer will get the game at a better price.

    Something I think is fishy about this is that GameStop may use this to justify giving less credit/money for titles that use this system while still charging out the wazoo for the resale of the same title. Either way, there are better options for buying used. Hopefully the public will vote with their wallet and choose not to purchase these titles.

  16. Re:To bring the book industry into the 21st centur by quantumplacet · · Score: 2, Informative

    umm, he released The Green Mile serialized, and serialized novels have been around for a few hundred years. The book you're referring to is The Plant, but the experiment there was not serialization, it was some weird bastardization of the honor system where 75% of readers had to pay for him to keep writing.

  17. Project Ten Dollar by Clovis42 · · Score: 3, Informative

    This is just EA's "Project Ten Dollar" and it is not limited to just he sports games. It has already been featured in Dragon Age Origins and Mass Effect 2. Both games included content that you got for free with a code that came with the game, but you had to pay $10 to get if you bought it used.

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  18. But these are a good thing by Anonymous Coward · · Score: 2, Insightful

    I, for one, am grateful for all these DRM systems and DLC schemes and such as they helped me make the decision of stop buying games and the money I’m saving with that!

  19. More than just second-hand sales by Aceticon · · Score: 2, Interesting

    One of the comments on the site with TFA is from someone that keeps his sports games for a long time because of the replayability that online playing gives.

    Consider for a moment that with the "Online Pass" at any point EA can drop (or sneakilly slow down to a crawl) all multiplayer, user created content and online community features on a game "we don't support anymore" so as to pump-up sales of the new version. What EA is doing here is to try and control the lifecycle of a game after the sale way beyond just second-hand sales.

    Basically they're doing the same as Ubisoft but with a bit of carrot, not just the stick.

  20. I read this another way.... by pandrijeczko · · Score: 3, Insightful

    The $10 voucher allows you access to stuff that 5 years ago, before DLC existed, would have been included on the original game CD.

    Sorry, but as an old man in my mid-40s with a quarter century of gaming history, modern gaming and most modern games are *CRAP*!!!

    Games used to be about entertainment that lasted a lot longer than 6 hours, was actually challenging and was fun when you got a few friends round to LAN party with you.

    Now it's all about leeching more money out of parents by encouraging kids to always buy some piece of DLC that they can brag about to their friends because they're the first "on the block" to get it - this is why morons queue at midnight for the latest game release, Harry Potter book or overpriced Apple gadget.

    Still, I've more than enough old games to play through again, load mods into or play via an emulator, as well as few nice free/Open Source games... the rest of you rabid fanbois have brought this on yourselves by buying the crap in the first place, and you're all welcome to it.

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    1. Re:I read this another way.... by Totenglocke · · Score: 3, Informative

      this is why morons queue at midnight for the latest game release, Harry Potter book or overpriced Apple gadget.

      You're right about two of the three, but you're wrong about Harry Potter release parties - people go to those because they want to start reading the book ASAP because they love the story and can't wait to see what comes next (you also typically get a discount if you pre-ordered). I know what their reasoning is because I went to a couple midnight releases of it and talked to the people there - I've yet to ever hear anyone brag about being the first to have a book; I've only heard people who were excited to read a new book and were glad to get it the minute it went on sale so they could stay up all night reading it.

      Still, I've more than enough old games to play through again, load mods into or play via an emulator

      Me too - that's why I have no problem boycotting games with DRM, because out of all the games I've played, I still have stacks that I never got around to beating.

      --
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  21. Re:To bring the book industry into the 21st centur by pandrijeczko · · Score: 2, Interesting

    They are offering extra content for the $10, not requiring it to buy the used game.

    Does it not strike you as slightly suspicious that a major complaint of many modern games is that you only get 6 hours of play for a £35/$50 game but can *PAY MORE* to extend the life of that game?

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  22. Re:To bring the book industry into the 21st centur by HungryHobo · · Score: 2, Insightful

    Those are crosses they choose of their own free will to bear.

    They include DRM to stop you from passing on the patches along with the game when you re-sell it.
    They tie multiplayer to their own servers rather than allow players to host their own.

    They shoot themselves in the foot and then charge their customers and the owners of second hand games for the medical bills.

  23. Capitalism by jlf278 · · Score: 2, Insightful
    In capitalism, companies are given a financial incentive to compete for consumers by producing a superior product at a streamlined price. When innovation or increased productivity is no longer forseeable, the mandate for growth costs consumers by giving companies the incentive to create an inferior product.

    1. Make a fridge that lasts 30 years
    2. Expand company on sales of superior product
    3. Reduce costs and add features
    4. Eliminate remaining competition
    5. The 3 remaining fridge brands can now last 5 years
    6. Further reduce costs and trim features and quality
    7. Massive profits!

    This is how EA would like the video game industry to progress. Just as fridges that last 30 years eventually hurt sales rather than boost sales, so do used video games. Small companies compete with other companies for sales. Large companies compete with themselves.

  24. Re:To bring the book industry into the 21st centur by hairyfeet · · Score: 2, Informative

    Then it sounds like you need to be shopping at Good Old Games where they treat you like an actual customer, instead of a wallet with feet. NO DRM, NO charging extra for expansion packs (in fact they are already installed and included) NO limits to how many times you can re-download something you've paid for, plus lots of extras like strategy guides and soundtracks INCLUDED. Everything "just works", no hassles with paying, or backing up installers, and new games are added almost daily.

    I'm a firm believer in voting with your wallet, and if the game companies see that enough of us are fed up with the bullshit maybe they will grow the tiniest of brains, if for no other reason than to keep their bank accounts from shrinking. So far Good Old Games is the ONLY online game store I've found where I don't have to worry about DRM or bullshit, just pay, download, and play. So support those that don't treat you like shit, and vote with your wallet. Oh and to the poster above with the "EA Kill List" it is nice to know that MoH:PA, which BTW they are STILL SELLING as part of the MoH:10th anniversary pack, has already had the online killed before I even got to install it. Nice.

    As for TFA, call me nutty, but it is like the PHBs at these game companies want piracy to be the better deal! Crazy prices, shitty alpha quality code that often needs everal large patches just to be usable as intended, and now the STD known as DLC, or what we PC gamers formally called "free mods and maps" only they bend you over and don't even bother with a reach around. Meanwhile the pirate version won't phone home, will have ALL the content, and won't make you jump through flaming hoops just to use the damned thing. Oh and thanks to having the DRM stripped out you are actually LESS likely to get a virus than with the retail code! Man is this a fucked up situation or what?

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  25. Better than Steam by Cookeisparanoid · · Score: 2, Insightful

    This sure beats the Steam method where buyers of used games are totally locked out, in the case of modern warfare can only be activated by one steam account and only one. They wont even unlock it even if you have the physical copy and a receipt from Amazon marketplace.

  26. Textures and sound effects by northernfrights · · Score: 3, Insightful

    Not to worry, textures and sound effects will always be a free download if you bought the game new.

  27. Re:Mass Effect 2 by canajin56 · · Score: 2, Insightful

    I also like how Mass Effect 2 has a character who sells videogames, used mostly, and laughs about how the developers don't get a cent for their hard work, and he makes a killing! He then offers to sell you a "member card" good for discounts on all your game purchases, "Used only, of course, hahahah!" That's why I vowed to stay clear of Bioware games. If they want to be petty douches, I can be petty too...

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    ASCII stupid question, get a stupid ANSI
  28. Re:Mass Effect 2 by Rutefoot · · Score: 2, Informative

    The Sims is such an excellent example of corporate greed at work. The amount of money one could potentially spend on the series is staggering. Let's say someone buys the Sims 1 and all 7 expansion packs, you're looking at $300-$400. Then the Sims 2 comes out and stripped back to its base game so they can release another 8 expansion packs (we're at around $800 at this point). They realize that there is a huge demand for extra objects such as furniture and clothing and people are willing to pay for them without the added content an expansion pack normally provides so they end up releasing 'stuff packs', 10 in total (Priced cheaper, but still raising our total to around $1000). During the process of releasing stuff packs they realize they can make even MORE money by licencing out the packs and the H&M and Ikea packs are born.

    That brings us to the Sims 3. Again, stripped back to its most basic elements. Hell, some elements that have been around since the very first game have even been REMOVED, such as the hot tub. Realizing that objects that are made by third parties are incredibly popular (and that some people are even willing to pay for them), they take advantage by 1) Making it difficult for third parties to create their own objects and 2) Introducing their own library of downloadable objects (for a fee of course).

    That library was up and online at least a month prior to the game being released, selling extra objects for a game that hadn't even been completed yet. It's one thing to release updates after a game is released, but to purposely leave things out with the intention of selling them as 'extras' is the definition of greed.

    Already we have an expansion pack released with another on its way plus one 'stuff pack'. Add that to the total, plus add on some pay per download objects and you are easily over $1000.

    To date, the Sims 3 has sold over 5.9 Million copies. If you add up all the expansion packs, they have sold over 100 million copies. They have made billions on this franchise and yet they still are trying to nickel and dime people.

  29. Re:Walled Garden by canajin56 · · Score: 2, Insightful

    Umm, the console market was once open. From Atari up until the Genesis and the SNES, third party developers could make games without paying a license fee if they wanted, they just didn't get the API manuals ;) Sega and Nintendo tried to lock them out unsuccessfully, and when they sued, they got thrown out of court. The Sega v. Accolade judge even threatened them with penalties over their abuse of the legal system. Until the DMCA, third-party compatibility was a right! Under the DMCA it's still technically legal to crack an iPad or a Wii or a 360 to run home-brew applications. However, it's highly illegal to describe how to do so. (We're talking you'd get less jail time for stealing an iPad than you'd get for installing your own software on an iPad you bought legally!) What needs to happen is that Nintendo and Apple and Microsoft and Sony need to be totally brutalized legally, they need to be bankrupt over this travesty. Because while not strictly-speaking illegal, they are bundling schemes, and those are anti-trust violations. The quintessential example of an illegal bundling scheme is if Ford tells you you can only put Rand maps in your car, and no other brand of maps. Nintendo is telling you you can only play Nintendo-branded games, Microsoft is telling you you can only play Microsoft-branded games, etc. It's no different. They try to say it's different because it's a technical restriction, not a legal restriction. You're legally free to try to play an unlicensed game, there's no contract they made you agree to. It's just that technically their DRM will not allow it, so "technically" it's a problem with the game, not a restriction they've placed on you. That's bullshit.

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  30. Hobbleware is the future, sadly by Moof123 · · Score: 2, Insightful

    I see more and more that the commercial side wants to tighten the grip, and intentionally hobble software for all but the highest bidders.

    Meanwhile my software budget decreases out of continued disappointment and frustration.

  31. Re:Mass Effect 2 by drinkypoo · · Score: 2, Insightful

    The bad thing is EA is now releasing DLC that require you to use MS Points regardless if you have the Network Pass card or not - (See Alternative appearance/Weapons packs, which dubious value to the game compared to the network pass content anyway).

    Also: Forza 3 came with a card good for one (1) track pack download. EA is behind the times. They're not looking forward, they're looking at Microsoft, and Xbox Live. They want to bring all that to PC gaming. Yuck.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"