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The Matrix For Businesses

An anonymous reader writes "The idea of using virtual reality and gaming technologies to create training exercises and business simulations has been around for years. But recent advances in computer graphics, interfaces, and massively multiplayer online (MMO) games have made it commercially viable to pursue simulations in the business world. Novel, a venture-backed startup company, is about to launch a new MMO role-playing game, called Empire & State, with an unusual goal: to use the technology and the lessons it learns from the game to create simulations for big companies that want to improve their human resources and hiring efficiencies. Imagine assessing employees' leadership and teamwork skills by jacking them into a virtual, multiplayer business scenario. That's the goal, but Novel will face challenges of all sorts — business, social, and technical — in its efforts to sell MMO technologies to the corporate world."

73 of 88 comments (clear)

  1. Obligatory by Yvan256 · · Score: 3, Funny

    Today's Dilbert, quite on-topic!

    1. Re:Obligatory by hansede · · Score: 1

      Why is it that HR departments always want the employees to be doing something HR-ish instead of doing the work that makes the company money? Honest question.

    2. Re:Obligatory by Hylandr · · Score: 3, Interesting

      My Wet dream is to become CEO of a large corporation and immediately give all of HR the pink slip.

      Seriously, I fantasize about this. For most companies this would be an immediate jump to the black.

      My biggest beef with HR? Refusing to consider anyone that doesn't posses a degree that basically proves they acquired a certain level of book knowledge while marinating their brain in the toxic waste of micro-organisms ( yeast ) . They have No real operative knowledge on what the position requires hiring by alphabet soup and degree instead. They are lazy lazy people contributing jack squat to the bottom line.

      --
      ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
    3. Re:Obligatory by gknoy · · Score: 3, Insightful

      Who would you then hire to ensure that employees are well-informed about the law and policies that cover them, who ensure that employee grievances are handled properly, and who manage the paperwork and such for benefits and so forth? Who would be responsible for making sure employees were fully informed (in a uniform and consistent way) at interviews about company benefits, and so on?

      HR does a lot more than managing hiring, doesn't it? Sure, we want to think of them as useless twits who either screen out the good applicants we want or screen US out when we want to apply via bogus job requirements, but not all of them are like that. Moreover, there are many important parts of any business/employee relationship which have to be fulfilled by SOMEONE.

    4. Re:Obligatory by Hylandr · · Score: 1

      Then Management can *Gasp* Do it's *JOB*! Can you Imagine that?

      Management actually Managing? Seriously, We had HR here and now it's gone. That chunk of money went to hiring an employee contributing to the bottom line, and we haven't looked back.

      If we have questions about Legality the Lawyers take care of that.

      You saying an HR person is an educated Lawyer? Check again.

      - Dan.

      --
      ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
  2. WHO THE - by Monkeedude1212 · · Score: 1, Interesting

    THAT'S MINUS 50 DKP!!!!

    Trust me, if Leadership in MMO's is going to translate into management positions, just kill me now.

    1. Re:WHO THE - by warGod3 · · Score: 1

      I can't wait to see the guild names or server names. I wonder if they would roll it out with specific servers in mind: Accounting for one, HR for another, Management for another, IT etc.

      Guild names? 733+haxx0rz4hir3, NumberCruncherz, -WRHR-... yeah, this could be interesting. /yawn

      --
      "Be polite, be professional, but have a plan to kill everybody you meet." General James Mattis
  3. Kobayashi Maru by wiredlogic · · Score: 2, Insightful

    That sounds great until somebody learns to game the game. Then what practical use is it to the real world?

    --
    I am becoming gerund, destroyer of verbs.
    1. Re:Kobayashi Maru by Monkeedude1212 · · Score: 1

      That sounds great until somebody learns to game the game.

      Elaborate please.

    2. Re:Kobayashi Maru by Ephemeriis · · Score: 2, Insightful

      That sounds great until somebody learns to game the game. Then what practical use is it to the real world?

      Practical? Maybe not...

      But folks these days game the game all the time. It's just called "office politics".

      --
      "Work is the curse of the drinking classes." -Oscar Wilde
    3. Re:Kobayashi Maru by DragonIV · · Score: 4, Insightful

      That won't take long, either. Of course, depending on the interview, gaming the game might be just what they're looking for!

    4. Re:Kobayashi Maru by bertoelcon · · Score: 3, Funny

      If you learn to game the game they offer to promote you to manager.

      --
      Anything can be found funny, from a certain point of view.
    5. Re:Kobayashi Maru by dandart · · Score: 1

      Where are my cheat codes? I want my free 10,000 XP.

    6. Re:Kobayashi Maru by Yvan256 · · Score: 1

      See his title. If you don't know the reference, please leave your nerd card at the exit.

    7. Re:Kobayashi Maru by BJ_Covert_Action · · Score: 1

      Then what practical use is it to the real world?

      Then it is a lot of practical use, and those employees get appointed to the position of CEO. Or haven't you been watching the politics/developements (read games) played by large modern businesses lately?

    8. Re:Kobayashi Maru by Critical+Facilities · · Score: 2, Funny

      Something like CTRL+Shift+C, type "rosebud" and you're the CEO.

    9. Re:Kobayashi Maru by Monkeedude1212 · · Score: 1

      Sorry, I got the Geek Membership, not the nerd membership, so I didn't get it at first. But either way, there aren't a whole lot of "hacks" you can pull off in server controlled MMO's.

    10. Re:Kobayashi Maru by ModernGeek · · Score: 1

      The practical use is to burn up some flex time, or maybe ride the time clock for a few more minutes to suck up a little bit more overtime. Do it early in the week, rack up 15 minutes here, and 30 minutes there, and at the end of the week, you can get paid overtime to do real work, that way management won't think twice about authorizing it.

      --
      Sig: I stole this sig.
    11. Re:Kobayashi Maru by Opportunist · · Score: 1

      That's not even necessary. You may rest assured that that already happens all the time.

      You are there in an environment where people know they are monitored constantly and that their ability is assessed. We jokingly once called it the company's Heisenberg problem: The system works differently when examined. And people actually do behave differently when they are under supervision.

      The whole fallacy of all "leadership" models is still that people work for the company. They don't. They couldn't care less about it. People's primary goal is not to do their work. People's primary goal is to earn the most with the least expense. In other words, in the standard model of employment, make those 8 hours go by every day with as little strain as possible.

      People CONSTANTLY game the game. I know, it's a pretty grim assessment of people's willingness to actually work, but that's simply how it is.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    12. Re:Kobayashi Maru by Sulphur · · Score: 1

      Its called office politics because it can get as batshit as the real thing.

    13. Re:Kobayashi Maru by AK+Marc · · Score: 1

      The only real solution is like from The Company. http://www.amazon.com/Company-Max-Barry/dp/1400079373/ref=ntt_at_ep_dpi_2

    14. Re:Kobayashi Maru by TheKidWho · · Score: 1

      Kobayashi Maru

      Google it.

  4. ThirdLife? by eexaa · · Score: 2, Insightful

    see subject. I think this has already been here before, with no real success.

  5. Imagine assessing employees by Anonymous Coward · · Score: 1, Insightful

    Imagine assessing employees' leadership and teamwork skills by jacking them into a virtual, multiplayer business scenario.

    What would this offer above hiring them and seeing how they work out? Seems like a needless layer of rube goldberg complexity that doesn't make sense in the end. I guess this IS a matrix for business.

  6. lol, let the firings commence! by Em+Emalb · · Score: 4, Funny

    I can see it now....someone says something dumb, Frank from Accounting comes over to their side of the conference table, jumps up on it and proceeds to tea bag them.

    Yeah, MMO-like corporate worlds could be fantastic.

    --
    Sent from your iPad.
  7. Didn't they do this with Second Life for a while? by Pojut · · Score: 1

    I remember hearing about business doing something like this with Second Life. It's an interesting concept, one that makes a lot of sense when you think about it.

    Heh, I can see the job posting now: "Need experienced creator of Second Life content do design our board meeting house. Red Light District experience a plus."

  8. Game Description by milonssecretsn · · Score: 3, Funny

    ". . . but you'll need real world skills to be successful."

    *sigh*
    But I play video games because I DON'T have real world skills.

    --
    Hey, I was only kidding. You don't have to MOD me "Troll" . . . again . . . .
  9. Not Novell by Improv · · Score: 3, Informative

    It took me awhile of poking around the site to finally notice that this is "Novel", not "Novell". Reading carefully is important :)

    --
    For every problem, there is at least one solution that is simple, neat, and wrong.
    1. Re:Not Novell by ultramk · · Score: 1

      The problem is that Somy monitor of yours.

      --
      You catch enchiladas by picking them up behind the head and holding them underwater until they don't kick anymore -VeGas
  10. Companies will WANT their employees to use this ? by ProdigyPuNk · · Score: 3, Insightful

    FTFA: Players start out as citizens of an empire, and can collaborate and compete with other players to become leaders of young companies or presidents of countries. Depending on their interests, they can also become criminal overlords, military strategists, bounty hunters, or business tycoons. The game itself will be free, but Novel will charge money for transactions within the game, like when players want to purchase clothing, weapons, or housing. “Our innovation is that players have never been given the ability to explore real business practices and politics before,” Olson says. “We’ve never had the ability to do anything but kill stuff before [in MMOs].” ...Doesn't sound like something I would want my employees doing instead of, you know, being productive...

  11. Not really my thing by MacGyver2210 · · Score: 1

    I don't think this looks very fun to play, but I think it would be very fun to work on and research with. I've never tried writing games for business.

    --
    If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
  12. This summary sucks by Wiarumas · · Score: 4, Funny

    The summary sucks. You guys have no idea - it doesn't do it justice. I've RTFA. And to be honest, no one can be told what the Matrix is. You have to see it for yourself.

    --
    I will bend like a reed in the wind.
  13. Sounds like an interesting game... by grumpyman · · Score: 1

    ... event though there are a lot of human elements in it I doubt it'll have real-world value. Game != Real-life, in terms of how people interact. Ask people who play FFA in real-time strategy.

  14. Free-to-play model kills games by CDigglesworth · · Score: 1

    Any free-to-play game that requires purchasing items to make you better shouldn't exist. Your rank in a game shouldn't depend on how much money you spend. I don't think games like this stand a chance.

    1. Re:Free-to-play model kills games by denis-The-menace · · Score: 1

      Mod UP Parent!

      --
      Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
    2. Re:Free-to-play model kills games by Red+Flayer · · Score: 1

      I don't think games like this stand a chance.

      Maybe it's cultural, but several games in S Korea would beg to differ, that is, if games were people (or dogs) capable of begging.

      Even in the US, micropayment games are having some success... it's only a matter of time before we see more games with a macro number of micropayments being required for competing at the highest level.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    3. Re:Free-to-play model kills games by Opportunist · · Score: 2, Interesting

      All right, but this game should model a real world experience. And in reality, that's pretty much how it is: Your rank in a game depends on how much money you (are able to) spend.

      Games like this not only stand a chance, they're pretty much the model our world works on currently.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re:Free-to-play model kills games by Keerok · · Score: 1

      Try armada online then, its free to play*, and you can't buy anything. *well there are opportunity costs to be factored in, and electricity, and you sorta need a pc and an internet connection, and cafeen to fuel the beast and...but other wise totaly free)

  15. Sooo.... by ale_ryu · · Score: 1

    Do you get rejected for hitting the bosses in this MMO?

    1. Re:Sooo.... by TheBeardIsRed · · Score: 3, Funny

      How about hitting on the bosses?

  16. Educators are using it too by TrogL · · Score: 1

    Virtual Universities and whatnot.

  17. Thoughts by Jon+Abbott · · Score: 1

    Imagine assessing employees' leadership and teamwork skills by jacking them into a virtual, multiplayer business scenario.

    I could see this being used for new hires, where the typical interview process doesn't bring out their true capabilities. For already hired employees, I could see it being used as an indicator for future performance. Standard assessment methods could still be used effectively for present performance. So the virtual test might be useful as a way of preparing employees for dealing with future adverse business conditions, hostile work situations, different and/or increased responsibilities, or just normal things like how to react to rumors at the water cooler. :^)

  18. Is Novell reinventing the square wheel? by De_Boswachter · · Score: 2, Interesting

    Leading virtual world provider Linden Labs just laid off 30% of their employees, all of whom were working on a similar concept. http://www.theregister.co.uk/2010/06/09/linden_labs_lays_off_30_per_cent_of_staff/

    1. Re:Is Novell reinventing the square wheel? by De_Boswachter · · Score: 1

      No, I have better sources, Mr. Spindoctor Anonymous. I have been working on said projects myself and got laid off. There. I said it.

    2. Re:Is Novell reinventing the square wheel? by De_Boswachter · · Score: 2, Funny

      No wonder why nothing ever gets done at Linden Lab, people who work there don't even know what the others are doing.

      Except for the Linden Labs Ministry of Truth. They know where your house lives.

  19. Get 1337 hax now! by Eg0Death · · Score: 2, Funny

    Become number 1 on ur server! go to EmpireAndStateHax.dum for free hax! Outscore your boss, become the new manager!

    --
    Why is this thus? What is the reason for this thusness?
  20. Re:Companies will WANT their employees to use this by BJ_Covert_Action · · Score: 1

    they can also become criminal overlords, military strategists, bounty hunters, or business tycoons.

    I fail to see how the last position on that list differs from the first....

  21. Re:Didn't they do this with Second Life for a whil by RobertLTux · · Score: 1

    actually as a business you can spin up a SecondLife type Server with a minimum of effort
    you will need

    1 a web server with MYSQL support
    2 a copy of OpenSim
    3 a few graphics types to create content

    --
    Any person using FTFY or editing my postings agrees to a US$50.00 charge
  22. I've been involved in developing this. by mattcsn · · Score: 1

    It's had some serious setbacks so far. Computers - with their inherent tendency to accurate process information - seem to have difficulty processing the normal levels of cronyism, petty gossip, office politics, nepotism. and "yes-man" traits required to to advance within normal corporate power structures. It's also been a major challenge to properly implement the Peter Principle. We're using a sort of inverted genetic algorithm in which the worst possible candidate is chosen to fill a vacant position. It's promising, but it seems to result in competent upper management too often to be accurate in the real world.

    Fortunately, the Bullshit Buzzword component is complete; we outsourced that to this gentleman. He's got an excellent grasp of modern business communications, and beta testers were unable to distinguish his algorithm-generated press releases from actual real-world examples.

  23. Your mind makes it real by clem · · Score: 4, Funny

    Neo: If you're fired in the Matrix, are you unemployed here?
    Morpheus: The body cannot receive a paycheck without the mind. Well, except government jobs, but you get my point.

    --
    Your courageous and selfless spelling corrections have made me a better person.
  24. Real life Bosses respawn before you get your loot by freddled · · Score: 1

    People play MMOs to tackle non-real-world problems where X hours of hard work according to precise set of rules R gives you precisely defined outcome O, with loot from [L1, L2, L3, ...]. They play precisely to escape from the fact the same effort in the real world gets you one from [nada, less than nada, peanuts, laughed at]. There is space for the use of MMOs to train people and it's not new, but most of the time it's set up by people who think that gamers need to be patronised. "Got Game" is an interesting read around this subject too.

  25. FPS by Anonymous Coward · · Score: 1, Funny

    "... to create simulations for big companies that want to improve their human resources and hiring efficiencies."

    So it's some kind of First Person Shooter?

  26. Re: Or Eve by Monkeedude1212 · · Score: 1

    “Our innovation is that players have never been given the ability to explore real business practices and politics before,” Olson says. “We’ve never had the ability to do anything but kill stuff before [in MMOs].”

    Really? Because that sounds EXACTLY like every other MMO that tries to revolve around business and practices.

    Empire & State even has a military element!

    *sigh* People who think they are the first ones to do something need to do their research.

  27. Wall Street may love it... by ibsteve2u · · Score: 1

    Consciences impede the rate of wealth harvesting in some sectors of the American economy; games requiring cooperation which also reward betrayal could provide quite useful information for, say, someone contemplating the creation of a hedge fund or the next variation of the synthetic mortgage-backed financial instruments scam.

    --
    Orwell: "In a Time of Universal Deceit, telling the Truth is a Revolutionary Act"
  28. Re:Didn't they do this with Second Life for a whil by Delusion_ · · Score: 1

    You know, I was just saying yesterday that I'm so glad we don't get inundated anymore with news articles that present Second Life as if it's some great business tool, and that it's somehow "Important". That meme passed, and now it's all about how Twitter is somehow "Important".

    This seems like regression; been there, done that.

  29. From TFA.. by billsayswow · · Score: 1

    "The new game is called Empire & State, and it will be in alpha release by the fourth quarter of this year,"

    I would hardly call this "about to launch".

  30. The really question is... by Blue6 · · Score: 2, Funny

    Will I be able to grief my boss?

    --
    EGOTIST, n. A person of low taste, more interested in himself than in me.
  31. Oblig. quote by Opportunist · · Score: 3, Funny

    A strange game. The only winning move is not to play. How about a nice game of chess?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  32. Sounds cool, Mac/Linux versions??? by halfdan+the+black · · Score: 1

    Wonder if they will have Mac/Linux versions?

    I will not be forced to install Windows just to play a game.

  33. Re:Didn't they do this with Second Life for a whil by PingSpike · · Score: 1

    I can't find the article (believe it was here on slashdot) but the reason for that is simply that Linden Lab stopped paying everyone to say it was important so they stopped saying it.

  34. "improve their HR and hiring efficiencies" by DaveV1.0 · · Score: 1
    There are plenty of ways to do this:
    • Use standardized job titles, definitions, and requirements. 8+ years of experience programming in C is a bit much for a junior programmer.
    • Have HR actually understand the job and requirements for which they are advertising and hiring. An help desk analyst does not need all the skills of an experienced WAN engineer and programmer.
    • Stop using buzzword bingo to filter resumes.
    • Actually respond to people who send in their resumes.
    • Don't require ridiculous skill sets or training requirements. You are not going to find someone who is both a current RN and 15 years current experience programming. You are not going to find someone who has 10 years experience with a brand new technology. You are not going to find a someone with 10 years of experience with the custom program used only by the guy who just quit your company.
    --
    There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
  35. Redundant by Ed+Peepers · · Score: 1

    EVE Online already has an elaborate player-driven economy, corporations, an elected council, and so on. Where's the value added in Empire & State?

    1. Re:Redundant by Jedi+Alec · · Score: 1

      It doesn't have people like me going around blowing your shit up? :)

      --

      People replying to my sig annoy me. That's why I change it all the time.
    2. Re:Redundant by Ed+Peepers · · Score: 1

      Then how is it a useful business simulator? I think PvP (and the horrible learning curve of EVE) are helpful in modeling real world business behavior.

  36. Re:Companies will WANT their employees to use this by Warbothong · · Score: 1

    Any word on what technology this is built on? IMHO there's no reason not to use a platform like OpenCobalt in favour of reinventing the wheel. Especially in a business environment, where bleeding-edge graphics power isn't the point...

  37. From Novel by dyamanoha · · Score: 2, Interesting

    Hi everyone, my name is David and I'm the lead engineer at Novel Interactive. I would like to hopefully clear up some of the confusion related to the article posted here, which was recently published in Xconomy. Although technically similar, Empire & State and the business simulations are two entirely different products. While Empire & State is an MMORPG, you can think of our business simulations as being an MMO hr solution. These enterprise hr solutions are rooted in our MMO technology, but are tailored specifically towards helping to solve HR problems! For those of you who are interested in Empire & State, I encourage you to sign up for our alpha test http://www.empireandstate.com/pages/signup.

  38. World of Workcraft by giblfiz · · Score: 2, Funny

    This seems pretty much exactly like an old parody video that was out a while back...

    http://www.youtube.com/watch?v=msmRwlg23Qc

  39. Re:Companies will WANT their employees to use this by Zerth · · Score: 1

    The criminal overlord can execute somebody directly. The business tycoon has a 50 person minimum.

  40. KHAAAAN! by Triv · · Score: 2, Funny

    Imagine assessing employees' leadership and teamwork skills by jacking them into a virtual, multiplayer business scenario.

    Sounds like the Kobayashi Maru scenario to me, just without any of the fun.

  41. Not really all that novel by Psychochild · · Score: 1

    This seems to be following a trend where people think that adding "a game" to something mundane (usually related to soul-destroying work) can make things better. The recent example was Jesse Schell's talk at the 2010 DICE conference. There's also been a lot of people who have used the appeal of MMOs being able to gather a lot of people into one area to use these worlds as beds for research. There have been a lot of academic papers trying to glean economic insight based on the activity of players in different MMOs.

    I think both these approaches forget that games and reality aren't the same. As a game designer, I would certainly argue that games can influence the world around us, but adding experience points doesn't make brushing my teeth more fun. Likewise, seeing how someone spends virtual currency that exists in endless supplies on an unending horde of enemies to slaughter doesn't necessarily give insight into how people would behave when dealing with "real" currency.

    I expect that the "business" aspect to this game is something that the company founders used to stand out from the crowd of people who want to make MMOs. Given how the "business" aspects of Second Life have gone, and how much work making a game takes, I'd expect that the company is going to have a hard enough time focusing on making and maintaining the game.

    Still, it's nice to see someone trying some that isn't just an underfunded WoW-clone for a change. ;)

    --
    Brian "Psychochild" Green
    MMO developer's blog
  42. links of london bracelet by eedd · · Score: 1

    Your courageous and selfless spelling corrections have made me a better personhttp://www.elinkslondon.com/