Paperless Tickets Flourish Despite 'Grandma Problem'
Hugh Pickens writes "Is a concert ticket a piece of property that its holder has the right to buy and sell as he sees fit, or is it merely a seat-rental contract subject to restrictions determined by its issuer? The Washington Post reports that in an effort to thwart scalpers and dampen ticket reselling on the so-called secondary market, musicians as diverse as Bruce Springsteen, Miley Cyrus, and Metallica have adopted 'paperless ticketing' for some or all of the seats at their live shows. Ticket issuers Ticketmaster and Veritix tout paperless tickets as a way to eliminate worries about lost, stolen, or counterfeit tickets, and to banish long will-call lines. But paperless tickets aren't really tickets at all, but essentially personal seat reservations, secured electronically like airline tickets. Fans buy tickets with a credit card and must then go to the venue with the same credit card and a photo ID to gain admittance. The problem is that Ticketmaster's paperless tickets can't be transferred from a buyer to a second party. The inability to pass along a seat creates what has become known in the industry as the 'grandma problem': it's almost impossible for a grandma living at one end of the country to buy a paperless ticket to giver to a grandchild living at the other end. Without the ability to transfer virtual tickets, brokers and dealers fear being run out of business, and consumers have a harder time selling unwanted tickets. 'People should be free to give away or sell their tickets to whomever they want, whenever they want,' says Gary Adler, a Washington attorney who represents the National Association of Ticket Brokers. 'An open market is really best for consumers.'"
Of course they flourish. When these are used, people really aren't given another option in most cases. This is much like saying "Despite outrageous fees, TicketMaster flourishes".
or at least you should be able to return it, and get your money back.
Ticket issuers Ticketmaster and Veritix tout paperless tickets as a way to eliminate worries about lost, stolen, or counterfeit tickets, and to banish long will-call lines.
Note for the British English impaired - a tout is what you on the other side of the pond call a scalper.
Bought tickets to see the show in Seattle and Portland back in March but then got laid-off in April, and sent back home ~2000 miles away. I couldn't sell the tickets on ebay because they were tied to me (had to show ID and credit card to gain entrance). And I couldn't get a refund either.
So basically I got screwed. I ended-up flying across the country rather than waste the tickets. Like downloading games, it takes away your right to resell the used product to someone else
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
Sure the paperless ticket will beat out scalpers, but it also screws over a bunch of people, not just Grandmas.
Most people, at one point or another, will need to sell or give away a ticket to a show for a bunch of reasons: sickness, gift, won better seats, etc.
With the e-ticket you're stuck. Perhaps offering a way to transfer the ticket (by calling the venue perhaps?) would help the people while still thwarting the mass buying/resale done by scalpers?
~Syberz
My grandma used to get me really ugly clothes for my birthdays. I don't feel too bad for a kid who can't get a concert ticket anymore
Is the perception by the concert organisers that there's action out there they ain't getting a piece of.
They can't raise their ticket prices too high, or they won't sell enough to fill their venues, and face protests from their audiences. But they'd dearly love to be able to do what the scalpers do which is create a sub-segment of their audience who pays a greatly increased price for essentially the same service.
The only idea they have so far is that if they drive the scalpers out of business... well, what? If they already set the ticket prices as high as they dare, the only effect they will achieve is to piss off a few rich people who will not get tickets where previously they could.
You could view it as preparation for the next logical step - a Dutch auction. Non-transferable tickets would prevent scalpers from waiting for the latter stages of the auction where the tickets get cheaper to snap up a bargain. The Dutch auction means that all the seats in the house go for exactly the price that the market will bear, so they finally get the action they are craving.
Man, you guys are just too used to Microsoft EULAs.
All this talk of no sympathy for scalpers.
Might as well add used book retailers, music traders, software peddlers, refurbished computer sellers.
Just because it's easy to not like scalpers, you are trying to deny consumer choice.
You're part of the problem, assholes.
Oh let's see. When I try to buy tickets as soon as the website "opens" it's virtually impossible. If I do happen to get in, the ticket is in the nosebleed section. Yet scalpers seem to have boatloads of primo seats for sale at some outrageous markup.
The way I fixed it is that I don't go to big name concerts much and will hit the local clubs instead where I don't have to worry so much about some scumbag asswipe with a big pipe slurping up all the great seats.
[John]
Shit better not happen!
There were some reports that say that 30% - 50% of tickets were bought by brokers. They lock out fans from the best seats. They then resell those seats at a premium. Their excuse is that the open market will decide the price of the ticket. This logic falls down because the brokers artificially inflate the price of the seats that would normally go to the biggest fans.
I don't mind paying a small premium, waiting in line, hovering over the phone to get a good seat -- and I have before -- but the brokers now make even those things impossible. Now it's $2,500 a ticket for some shows with tickets of $100 face value.
An open market where consumers buy tickets and are free to sell them if they can't make it to the show is good for consumers.
But a market where professionals buy tickets to sell at a profit does in no way make it better for consumers.
But can't grandma be allowed to buy credits for her grandchild, who then uses said credits to buy a ticket in his/her own name?
.: Max Romantschuk
This is like buying a car in order to drive to a Miley Cyrus show where she jumps around in hot pants, but then being unable to sell it afterwards.
No, wait... that's a bad analogy. It's like renting a car to watch Miley Cyrus jiggling around in a crop top, but then... uh... maybe it's like buying a tank of gas to go and watch her writhing around glistening with sweat...
Wait - what are we talking about again?
If you were blocking sigs, you wouldn't have to read this.
With virtual tickets, concerts will end up with a certain amount of empty seats as people's plans change or they become sick and can not give the tickets to a friend. Empty seats are a sign of a bad concert, as anyone knows. Of course they'll soon realize that an old airline trick will fix that with a bonus: oversell concerts, and tell the overflow they're on "standby" until the next concert. Full seats and extra money!
There seem to be two solutions to such a problem :
- A solution I've often found in concerts in Switzerland : (Secutix)
the e-Ticket is simply a 2D-barcode (although it's not "paperless" because most people still print it instead of sending it to smartphones screens) it *is* tied to an identity.
BUT
to enter the concert you are only asked to have a valid barcode. the identity only comes into play if several people attempt to enter the concert using the same barcode (only the one with the matching ID is allowed in).
That doesn't stop you from giving a ticket to a friend.
But that throws distrust on scalper : How do you know the guy is selling you a legitimate ticket and not copying the same single barcode to several clients ? (in which case only the first one can get in before the system detects duplicates).
These e-tickets don't remove your right to resell, but a resell can only happen between trusting friends.
- A solution I've found in German Trains :
the e-Ticket is tied to an identity, but it is not that complicate to refund it and invalidate the barcode, then buy a different ticket.
You can't directly resell a ticket, but you won't lose the ticket.
And the last solution :
Most of those situations still have classic tickets for situations where the e-Ticket doesn't do the trick.
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
Grandma should be allowed put a different name on the ticket than the one on her credit card. All the grandchild needs is some ID with a matching name on it. Problem solved.
Can I patent this process please?
No sig today...
...says Gary Adler, a Washington attorney who represents the National Association of Ticket Brokers. 'An open market is really best for consumers.'
Yeah, and an unguarded forest is much safer for little girls delivering food to their sick grandmothers, says the attorney representing the National Association of Transvestic Wolves.
As much as I hate scalpers, I hate Ticketmaster 10x more.
'People should be free to give away or sell their tickets to whomever they want, whenever they want,' says Gary Adler, a Washington attorney who represents the National Association of Ticket Brokers. 'An open market is really best for consumers.' This is such a huge conundrum.
An open market is a great idea when built around the basic assumption that all the traders in it are potential consumers of the things being traded. But when entities whose sole motivation is profit enter the market, the game changes. The small consumers get screwed because the huge profiteers buy up enormous quantities of commodities and proceed to engage in arbitrage for the sole purpose of turning a profit.
Money goes to money. Wealthy 'investors' buy something up, creating scarcity, driving up the prices, then re-sell for a profit. Profiteering is the problem.
What needs to happen is the venues need to sell their tickets at auction, instead of setting a price based on what they think the tickets are worth. This would let them make most of the money, because the first-sale price would more closely match the actual value of the tickets, and such a system would be much more fair for everyone from the big resellers to the individual consumer.
Fun with Anagarams! LADS HOST, SHALT DOS. HAS DOLTS. AD SLOTHS, HATS SOLD. ASS HO, LTD.
From a purely technical standpoint, allowing the buyer to log in and change the owner of the ticket would be trivial. Upon the change, the system sends a new password to the new email address, and that person must log in and add a credit card number that will be used for verification at the venue. Paperless tickets exist for only one reason. Ticketmaster wants to capture the value in increased demand by raising prices instead of seeing it go to the middlemen.
I care; I really care. If I buy tickets for a show well in the future and plans change I want to be able to give the ticket to friends or sell it.
Conversely, I don't want to have to pay some ruthless ticketing company some percentage of the sale if I buy a ticket off someone who can no longer go to the show. The original purchaser paid what the promoter deemed the fair price, I'll pay roughly that. Why should they get more than they were prepared to accept initially when they aren't giving any more in return? I guarantee that getting some cut of the secondary sales won't make them put on a better show - it'll just put more money in some ticketing company's bank account.
I drink to make other people interesting!
I am sick and tired of people making a big deal about scalping.
Isn't scalping basically the epitome of free market capitalism?
If I buy 10 of the new Xbox 360 from the local Walmart where there are lots, and sell them on eBay for a profit, is that "scalping" 360s ?
When Exxon drills oil in the middle east and sells it to Europe for a profit where there is none, is that "scalping" oil?
"Scalping" is just taking a gamble, buying something that you think will be in demand (tickets), and re-selling for a (hopefully) profit. There is plenty of potential to lose money for scalpers buying tickets to things and them going unsold, this happens all the time.
What is wrong with this? If you wanted your damn tickets, you should have waited in line like everyone else.
If I buy something, I own it. Period. If you want to diddle around and chip away at what you will let me buy, then I will buy from someone else, or not at all.
Fail. You have in your possession a document that will let 'Gothmolly' into an event. You can sell it to someone else (as is your first sale right) but what good to someone else is a document that will let 'Gothmolly' into an event?
The big problem (in Australia at least, but I assume it happens everywhere) is that there are only a limited number of tickets to any concert/festival, and people with the means to get in first are buying up big and then reselling the tickets at ridiculous prices without adding any value at all. Laws have been introduced to try and stop it but they're hard to enforce. So the system was broken, and what do you do with a broken system? (rhetorical question). If you can suggest a better fix then I'm sure the world would be happy to hear it.
The only thing that would bug me is refunds. If they don't give me a refund to a high demand event with reasonable notice (eg enough that they can resell the ticket themselves) then they suck, but otherwise, that's life. Someone else doesn't owe me anything just because I got sick or my grandma died and now I can't go to the concert/festival. These things happen.
I'll tell you who cares. The fans who can't get a ticket unless they pay 10 times the original price because all the tickets were bought up by scalpers 45 seconds after they went on sale. In this case, Ticketmaster is actually trying to do something that's good for the people who want to see the show, and isn't good for the people who just want to resell their tickets. Now, there are some downsides, especially for those who wanted to see the show, but something happened, and now they can't see it, and they can't resell the tickets. Which group of people do you think is larger? Maybe Ticketmaster thinks it is better to help the larger number of people who want to see the show see it for the real price, than to worry about the much smaller percentage of people who can't resell their tickets. Maybe they will get that part figured out as well, and nobody will have any reason to complain.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
That works because one of the friends will have a credit card with an "admit 4" ticket associated with it.
I can think of worse people than undertakers to describe as “scummy bottom-feeders”&hellip personal-injury lawyers who encourage people to sue their own elderly parents, just for one example. Undertakers provide a fairly valuable service—they work with death on a daily basis, so they can help the bereaved through what has to get done. Anyone who encourages someone to sue family for their own carelessness they need to be introduced to the business end of a hot poker.
Matthew G P Coe
http://mgpcoe.blogspot.com/
Mr. Burns: (chuckles) And to think, Smithers, you laughed when I bought TicketMaster. "Nobody's going to pay a 100% service charge." Smithers: Well, it's a policy that ensures a healthy mix of the rich and the ignorant, sir.
"I'm not a quack, I'm a mad scientist! There's a difference." - Dr. Cockroach
I've always thought that this was weird, that you're there online as soon as tickets go on sale and it's impossible to get through and when you do you manage to get through you get a few crappy seats. And yet touts somehow are getting hold of loads of tickets, as if they've got peering with Ticketmaster's server and access half an hour beforehand or something equally as ridiculous.
I asked someone "in the know" about this one time, and they said the majority of scalpers and touts get hold of a large number of good seats easily by either going to or knowing someone at the venue box office.
Personally I've not had a problem with the few gigs I've been to where I've had to provide ID instead of a ticket, namely the recent free RATM gig in London, but then I make a habit of just getting a few tickets (or just one) for gigs and always tend to go as I only ever book for stuff I'm really interested in seeing, and if I can't go or have a spare ticket I'm usually going as well, or I'll just take the hit. Best thing would be to make the tickets transferrable still, but make it a lot of effort - you have to phone up, give the credit card details for the new person, make it take a few minutes etc. That way, touts would think twice about selling on a large number of tickets given the time investment required, and it would completely eliminate ticket buying/selling outside venues on the date of the gig.
"If you do things right, people won't be sure you've done anything at all"
For example with ticketpod.nl, if you order 4 tickets, you get 4 separate tickets, each with its own bar-code, rather than one master ticket with a count.
The thing you own is the ticket. That ticket may grant you access to a venue on a particular night, or it may not. It depends what it says on the ticket. If there's a name on the ticket and it's not you, then you can indeed keep the ticket you bought second hand, but you have no right of entry to the venue.
That isn't a logical conclusion. If a scalper can be pretty sure that he can average just $1 profit (after expenses) on every ticket he can buy, then it makes sense for him to buy as many tickets as he can. He can write a script that will keep buying for as long as there are tickets available. Lots of scalpers doing the same thing no doubt explains why tickets can be sold out in 45 seconds.
Being sold out quickly only implies that the tickets were underpriced. Not that they were "very under priced".
That's not enough. Wimbledon for example prevent people from buying more than two tickets. But there are still scalpers in operation. They put adverts in the classified adds to buy Wimbledon tickets at something above face value. Then they re-sell them for a much greater price outside the venue.
(At least that was the case, going back a few years, I'm not sure what they do now.)
U2 initially sell concert tickets based on how long you've been a member of their fan club. Being a long-time member, I have the privilege of easily being able to get the best tickets days before, say, newer fan club members (and even longer than the general public). Scalper issue solved for 'real' fans.
Don't have a long-time fan club membership? Tough shit (sorry, Grandma!).
Purchased $50 tickets for being right up against the front stage, even hours after the tickets go on sale (as in the 97,000 record-breaking sell-out at the Rose Bowl last year).
Want to sell those tickets? No problem. I was quite tempted to sell based on seeing prices on eBay (you simply exchange that ticket for a wristband for those with G.A. admission at the venue).
Brilliant. No fans complained. "Real" U2 fanatics had their tickets for far less than eventual scalper prices.
Could U2 have made much more money, knowing it would sell out by only charging $50 when $250 would have sold just as easily? Well, that's a whole different topic.
I realize that things of this nature are becoming less and less common, but a ticket should be just that. A bearer instrument which has the ability to be transferred. Many people don't even know what a "bearer bond" is anymore and the ones who do have mainly just watched a few heist movies.
Also, isn't that ostensibly what the "ticketing fee" is for? Actually providing a ticket?