What Developers Think About Apple's iAd
Nemilar writes "It's been about a week since Apple rolled out its new advertising platform, and developers of iPhone apps are watching the earliest returns to see how much money they can expect to make from these ads. One developer reported Thursday that he earned $1,400 in one day for his flashlight app. The amount iAds pay is 'a high number when you get it, but you don't get it very often,' said Dave Yonamine, the director of marketing at MobilityWare. The article discusses revenue potential in relation to the only other mobile ads platform, AdMob for Android, and claims that iAd paid as much as $148 for the same number of ads as $1 on AdMob; but this extreme ratio is likely to erode as the novelty wears off."
And now the iAD gold rush starts....
Getting iADBlock on the Appstore.
Yay, Droid X comes out on the 15th!
It's almost funny how close it is to Aids.
Thank you, thank you, I'll be here all night and remember to tip the waitress.
It's called Aids? Not sure if I want that on my phone. :p
"There is a way that seems right to a man, but its end is the way of death." Proverbs 16:25 (NKJV)
This is a good thing for all concerned.
Buy more AAPL! before you lose out!
http://online.wsj.com/media/iad_D_20100709194420.jpg
Check the link. In the picture in the background behind Jobs there's a logo for: iAd.
"If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
This is just great. Now that AT&T is limiting the full capabilities of the iPhone/ iPad with data restrictions you get to "pay" for the bandwidth to download useless iAds.
They get you coming and going.
Tisha Hayes
Well if you're not counting bytes then it's possibly a fair exchange to get a flashlight app for free and have it display an ad. Although anyone who would charge you for a flashlight app is a dick anyway
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
No argument there, but for the OS/Hardware manufacturer to be encouraging this (and no doubt skimming the profits)?
Ah well, they have a locked down system, no doubt there'll be a blanket ban of all ad-blocking software and hosts file editing. Not much to be done except shop elsewhere and leave Apple and their victims to their inevitable security nightmare.
kartune85 : Incapable of reason, observation or learning. A kind of dim, drab, flightless parrot.
Could someone please link to software on the App Store which can be used to block iAds?
I'm assuming Apple isn't so totalitarian as to require you to view adverts on your own property, but I can't find such an app anywhere.
Well look at that! They can't even spell their own product!!1
Hmm 1400 USD in one day for an App which takes 20min to code.
I'm kind of supposing he's not going to get 1400 a day every day and that this is very much a marketing move right? :P
Else i'm releasing a flash light apps really soon
According to episode 3 of Futurama's current season Attack of the Killer App , they do all these things because the eyePhone is actually a mind control device. :)
And Steve Jobs = Mom... brilliant episode!
Do what thou wilt shall be the whole of the Law
Exactly the point. This gets more "free" apps on the store while getting the developers (and apple, of course) some cash. Personally, I'm fine with it. I already pay for the best apps I use, but always look for free "utility" apps to use once or twice a year. As I understand it, the ad will be a small click-though type, where the banner is a low bandwidth type which will load some more advanced (and b/w intensive) ad on clicking.
Is it just my observation, or are there way too many stupid people in the world?
I don't know about you, but I wouldn't buy a flashlight app that requires a data connection. :/
Implicit in your posts is that in addition to not previously knowing about iAd, you also don't know about Admob. Google both creates Android and owns Admob.
Perhaps the large discrepancy between iAd and AdMob is simple.
There is more disposable income with the iPhone, iPod crowd that are addicted to the Appstore. They also have an Apple product because of status and therefore they tend to get a lot of apps and are ad-viewing, clickthru type personalities. Where as the rest of the world are more discerning, who only pick and choose the best and most useful Apps and are far less likely to clickthru on adverts.
...
captcha: buzzed
Adds for a flash light app, how does it deliver those? Project adds onto whatever your trying to illuminate like a cruel twist of the batman beacon?
Yeah. They're almost as bad as those car owners. Seriously, no 3rd party apps, and more and more crippled every year. I've heard that there are cars that won't let you drive without seat-belts buckled, talk about crippled.
IAds are better ads. I wish they were available for websites. Google ads are the lowest-quality amateur bullshit ... Google has no fucking taste.
I don't know about you, but I wouldn't buy a flashlight app that requires a data connection. :/
Although humorous, if you don't have a data connection you'll just not get an ad. That's the risk you take distributing an ad-based application...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Speaking as an actual developer, Perpenso Calc for iPhone, the iAd Network has encouraged us to move a "lite" version up on the priority list. I don't accept the quoted revenue number, if accurate it is an anomaly, a freak outlier. However iAds does make publishing a gratis version of a paid app more attractive, even when starting from a low cost app like ours. When the barrier to entry for the full app is pretty low, a lite version just did not seem that necessary. With a potential revenue stream things move from "why bother" to "why not".
Who are these people that click on passive ads, I don't care if web browsing, facebook, playing a game or using utility software on your phone. I SO DO NOT get it. I get pay for click on search engines, I even use those when I am looking for something. But random (even if they track and compile my habits, the ads look random to me). So who are these consumers who click on banner advertising where ever it rears it's head? We have been hearing about location based pop ups and maybe it's in some markets, but that will be down right invasive and not the same as this passive banner ads. I am not going to click on an ad while I am playing chess on my phone, and then what? Go though a check out process using my phones input? I just don't see that paying off. It's not just the who, but also the end payoff for the advertiser. I just don't see it as a good choice. Maybe for large business that are interested in name recognition, but for the small advertiser.... Eh, I have lost my train of thought, what were we talking about?
6.8SPC TR of 550, l xwind at 6, drift rt at 26" drops 77". AT has 503 ft-lbs at 1403 fps. FT 0.86
... and there's no requirement for any app on the Android ecosystem to use Admob? It's entirely possible to write an app that completely cuts out Google from the financial picture. The Android philosophy is inclusion, not exclusion. As a developer, you are free to choose what kind of ads, where the ads go, who serves the ads, even where your apps sells. As a customer, you are free to choose where your apps come from, be it the default Android Market or Adult Specialty Market (yes, a porn store! =P), etc.
Having multiple companies vying for app ad profits ensures companies like AdMob / Google remain competitive, since there are other companies targeting their profits. Can you say the same about iAd? I'm fairly sure that's one of the things VendettaMF was pointing to.
It's called Slashdot. It has actually been running for several years now.
For justice, we must go to Don Corleone
There's no requirement with Apple to use iAd either. All the things you mentioned (with the possible exception of porn ads) is possible on the Apple platform too.
I was going to put iAds in an app I developed, but the banner kept having memory issues (EXC_BAD_ACCESS) and crashing the entire application.
Its not iAds, its iSPAM.
Apple didnt develop WebKit (KHTML), LLVM or CalDAV. They didn't develop or open source CUPS either, they purchased the source code in 2007. Please get your facts straight.
Secondly, Apple has more software patents then Microsoft. Apple does not open source what it can avoid open sourcing. They embody the reason the GPL v3 exists, Apple takes from OSS and gives little back, just enough to avoid legal action.
OK then, I'll just run it up on my AMD Phenom gaming rig shall I. Make no mistake, Mac's are limited, maybe not as much as iDevices but it's still limited and locked down. Saying this is "better" is like Jane saying her new boyfriend is better because he only beats her half as much, you're ignoring the fact that it's locked down in the first place.
No, both Apple and MS do this. The critical difference is that Microsoft has been successful. Apple will happily sue it's competitors (Apple Computers vs Microsoft, Apple Inc vs HTC and so forth) but it always ends up losing. MS on the other hand buys out competitors, strong arms suppliers and makes back room deals, so MS has been quite successful.
Calling someone a "hater" only means you can not rationally rebut their argument.
HTC Evo 4G = US$570
Samsung Galaxy S = US$620
Apple Iphone 3Gs 16GB = US$840
You were saying?
It appears the top end android phones are a full US$200 or 25% cheaper then the lowest end Iphones.
Calling someone a "hater" only means you can not rationally rebut their argument.
lol, that was a great episode. God, that was funny.
I was surprised that the apple fan club didn't cry about how they were being picked on.
Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
And how do you know if the App uses advertising for revenue - before downloading? AFAIK there are only two groups (Free and pay) and not three groups (Truly gratis, subsidized and pay).
Martin
The whole debian environment is a complete lack of software. Right.
Perhaps you meant complete lack of an app that gives you a button to make your phone fart.
Well, it is not SPAM if you agreed to it (by installing the application) and you have a reliable way to opt out again (by de-installing the application).
Still there is one tiny part which would qualify for SPAM: If the application does not specify before downloading that it is subsidized by advertising. I think the current differentiation between gratis is non is not enough.
It's true that ads can be okay, I did use Opera years ago when it had a free ad version.
But I have to laugh - now, everytime there's a story about Opera, you always get the inevitable complaints of "Opera has ads!", despite the fact that they stopped doing that years ago. Similarly for any story about adverts on the Internet, there's loads of criticism. Yet, when Apple come along and support a programme of actively helping developers fill their apps up with ads, suddenly it's okay, and anyone criticising is getting modded down. Because it's Apple.
I can't stand self righteous a**holes like you... you'd be the first to complain about your ad free cable costing $500/month
That is what I said: Currently you don't. I think the developer should be made to declare it.
Every application for every platform? iOS, Android, WIndows, OSX, Linux, etc...? That would require legislation.
Yes on both accounts. But "Shop legislation" is enough. User then can decide if they like to shop with a shop with more detailed informations or not.
Which of course means that it will never happen for iPhone.
And for me it is important as I live in a country where there is no flat rate data plan. That means I have to pay for mobile advertising to be delivered to me.
Martin