Slashdot Mirror


Cow Clicker Boils Down Facebook Games

mjn writes "Game designer and academic Ian Bogost announces Cow Clicker, a Facebook game implementing the mechanics of the Facebook-games genre stripped to their core. You get a cow, which you can click on every six hours. You earn additional clicks if your friends in your pasture also click. You can buy premium cows with 'mooney,' and also use your mooney to buy more clicks. You can buy mooney with real dollars, or earn some free bonus mooney if you spam up your feed with Cow Clicker activity. A satire of Facebook games, but actually as genuine a game as the non-satirical games are. And people actually play it, perhaps confirming Bogost's view that the genre of games is largely just 'brain hacks that exploit human psychology in order to make money,' which continue to work even when the users are openly told what's going on."

55 of 237 comments (clear)

  1. You found a lonely lost cow by mark72005 · · Score: 4, Funny

    Click to continue

    1. Re:You found a lonely lost cow by nomorecwrd · · Score: 4, Funny
    2. Re:You found a lonely lost cow by natehoy · · Score: 2, Informative

      Only if the click brings me to Omaha Steaks. ;)

      Not that I'd buy steak priced that high over mail-order, but you get the idea.

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
    3. Re:You found a lonely lost cow by nomorecwrd · · Score: 2, Funny

      mmm... interesting... I misplaced a "to" or it is a missing comma?

      Click here to continue reading
      click "to here", continue reading

    4. Re:You found a lonely lost cow by Dekker3D · · Score: 4, Funny

      I'll write a macro to click it for me so I don't have to read!

  2. Strange Game by Mr_Blank · · Score: 3, Funny

    "A strange game. The only winning move is not to play. How about a nice game of chess?"

    1. Re:Strange Game by f3rret · · Score: 2, Funny

      A nice game of cheese?

      --
      Admit nothing. Deny Everything. Make Counter-accusations.
    2. Re:Strange Game by quanticle · · Score: 4, Interesting

      A strange game. The only winning move is not to play. How about a nice game of chess?

      Indeed. I've found that my personal productivity and satisfaction have increased tremendously since I canceled my Facebook account.

      --
      We all know what to do, but we don't know how to get re-elected once we have done it
    3. Re:Strange Game by melikamp · · Score: 3, Funny

      In the game of chess, you can never let your adversary see your pieces

      -Zapp Brannigan

    4. Re:Strange Game by Logic+and+Reason · · Score: 5, Insightful

      You know, it's entirely possible to have a Facebook account without spending excessive amounts of time on it. Nothing forces you to play these insipid games, update your profile every day, or respond to every message you get.

    5. Re:Strange Game by dangitman · · Score: 4, Funny

      In the game of chess, you can never let your adversary see your pieces

      And if we hit that bullseye, the rest of the dominoes will fall like a house of cards. Checkmate.

      --
      ... and then they built the supercollider.
    6. Re:Strange Game by Monkeedude1212 · · Score: 2, Insightful

      It's also very invasive. It's likely he cancelled his account for many reasons, but that less time on facebook altogether was a happy byproduct.

    7. Re:Strange Game by Anonymous Coward · · Score: 4, Funny

      I have a Facebook account just so people don't think I've died or been mangled in some kind of accident. I hardly spend any time on FB at all, which leaves plenty of time to emit smugness about it on Slashdot.

    8. Re:Strange Game by quanticle · · Score: 3, Insightful

      As I indicate in a response to a sibling, the deciding factor in me quitting Facebook was Mark Zuckerberg's statements characterizing a desire for privacy as disingenuous and socially unacceptable. He can think what he chooses to, and I can choose not to do business with him.

      --
      We all know what to do, but we don't know how to get re-elected once we have done it
    9. Re:Strange Game by uslurper · · Score: 2, Insightful

      Funny, I always loose to my girlfriend in chess because she /does/ show me her pieces.

      --
      oldhack: "Security is a waste of money until shit hits the fan. 5 minutes later, it becomes waste of money again. "
  3. Sign me up. by Spazntwich · · Score: 4, Funny

    I am predicting at least one defriending as I rub this piece of satire in some choice faces.

    I don't think one can truly appreciate the evil addictive nature of those games until he has watched a loved one lose hours in a catatonic trance of digital fertilizing.

    Wait.

    Maybe there's something to her arguments about porn?

    1. Re:Sign me up. by Monkeedude1212 · · Score: 2, Funny

      Except your porn addiction is over in minutes, nay, SECONDS, whereas facebook consumes multiple hours of peoples days.

    2. Re:Sign me up. by natehoy · · Score: 2, Funny

      Except your porn addiction is over in minutes, nay, SECONDS, whereas facebook consumes multiple hours of peoples days.

      I find the reverse to be true. One of us is doing it wrong.

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  4. If a game like this didn't make money by kyrio · · Score: 3, Insightful

    I'd be concerned if this game didn't make a load of money. The people who play those games should be filtered out of life by having their money taken away from them until they don't have enough to pay for the basics of life. Facebook games are pretty much just a hopped up version of those retarded viral text based games that you need to sign your friends up for so you can go up the ranks. Internet text based games turned into lame graphics based ones. There will always be morons out there willing to pay real money for fake things that can and will disappear without warning as soon as the creators decide to sell the business (or quit because they've made enough money) or move on to other things (other interests or legal issues).

    1. Re:If a game like this didn't make money by Culture20 · · Score: 3, Interesting

      The people who play those games should be filtered out of life by having their money taken away from them until they don't have enough to pay for the basics of life.

      Ann Klinestiver will be glad to know you approve of her former predicament.
      http://www.wnyc.org/shows/radiolab/episodes/2009/09/11/segments/133414

    2. Re:If a game like this didn't make money by omnichad · · Score: 3, Insightful

      As long as they don't stop buying lottery tickets, I agree with you. They save me the trouble of paying too much in state taxes...

  5. Prior Art by dangitman · · Score: 5, Insightful

    And people actually play it, perhaps confirming Bogost's view that the genre of games is largely just 'brain hacks that exploit human psychology in order to make money,' which continue to work even when the users are openly told what's going on."

    Meh. Slashdot's been doing this for years.

    We know it's pointless, but we keep clicking that reply button. And when they deliberately make the stories misleading and poorly edited, they get even more clicks.

    --
    ... and then they built the supercollider.
    1. Re:Prior Art by nschubach · · Score: 5, Funny

      Even better: Posting comments going for a "Funny" mod which doesn't mean anything for your Karma... but doing it anyway. ;)

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    2. Re:Prior Art by ceraphis · · Score: 2, Insightful

      That's one way to look at it, but that's like saying that human interaction has no worth. Slashdot is at a much higher level than click spam games because even though its just text on a screen, someone is behind the keyboard conversing with you. Face to face interaction is at a higher level than that, but that doesn't mean text to text interaction is at the same level of click spam games.

      The vast majority of what happens in farmville is interacting with a constructed world with a constructed set of rules meant to keep you addicted and spend money. The proper comparison to something like slashdot would be if everyone who has an account (other than "you" or "me") was a robot programmed to either disagree, agree, flame you/me or ask for money.

      That would be what is actually "pointless". Slashdot and anything else that involves human discussion is far from pointless. Many times I'm scanning the discussions for posts from people with a different knowledge set, so I can learn. And I do. Posting something funny or reading funny comments at the same time, while seemingly pointless actually brightens my day, which has value.

    3. Re:Prior Art by Locke2005 · · Score: 4, Informative

      Making real people laugh is a HELL of a lot more important than artificially boosting virtual "karma". In fact, I'm frequently surprised when people mod my jokes (which most of my postings are) as "Informative" or "Insightful" when I was really going for "Funny". Trust me, I'm a Buddhist, I don't need any more Karma!

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    4. Re:Prior Art by Monkeedude1212 · · Score: 2, Funny

      Trust me, I'm a Buddhist, I don't need any more Karma!

      Speaking of Jokes and Buddhists, I'm sure we've all heard this one before.

      So a Buddhist monk goes up to a hot dog vendor. Vendor asks him "What'll it be?" and the monk replies, "Make me one with everything."

      *Badoom psh*

      So the vendor fixes him up with a dog, with all the fillings. The Monk hands him a $20 bill and the vendor puts it in the till and smiles at him. The monk, a little confused, asks him "What about my change?" and the vendor replies, "Change comes from within."

    5. Re:Prior Art by Minwee · · Score: 2, Funny

      The Monk hands him a $20 bill and the vendor puts it in the till and smiles at him. The monk, a little confused, asks him "What about my change?" and the vendor replies, "Change comes from within."

      ...At which time the Monk answered the question "What is the sound of one hand clapping?"

  6. Exploiting? by clarkkent09 · · Score: 5, Insightful

    genre of games is largely just 'brain hacks that exploit human psychology in order to make money,' which continue to work even when the users are openly told what's going on.

    Of course they are, but so is everything else. Slashdot exploits human psychology (why exactly am I posting this? I am spending my time and energy and not getting anything tangible in return) in order to make money. Ever felt pressured by your better half to buy a small piece of metal (jewelery) for $1000 dollars or a tiny bottle of water (perfume) for $100? Those also continue to work even after the users are told what's going on.

    --
    Negative moral value of force outweighs the positive value of good intentions.
    1. Re:Exploiting? by Anonymous Coward · · Score: 2, Informative

      I got more out of your post than I get out of my friends' Farmville updates. It's all relative, and I must say that crappy slashdot posts are still better than the best click-spam social games.

    2. Re:Exploiting? by vlm · · Score: 2, Funny

      "Ever felt pressured by your better half to buy a small piece of metal (jewelery) for $1000 dollars or a tiny bottle of water (perfume) for $100?"

      Nope (and we've been together 13 years). Get a better better half.

      This only works once, then you run out of hands. Then become jealous of octopus.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    3. Re:Exploiting? by Red+Flayer · · Score: 4, Funny

      Wait... you get money for your posts?

      What? You don't?

      Every month I get a credit to my Paypal account, it's usually $50-100 . I think I get around $1 per +5 post, and I get like $0.25 per mod point I spend on behalf of Microsoft. I get the statement that itemizes the payment in my email each month, but I never bother to read it.

      Dude, if you're posting here and not getting paid, you're really wasting your time. Send me your contact info via email at slashdot_shill_127@microsoft.com, I'll sign you up for the program -- I think I get a $25 referral bonus if you maintain high karma and moderate weekly for six months.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  7. Re:Guess I haven't played enough FB games by Michael+Kristopeit · · Score: 5, Insightful
    to gain experience you click the cow. when you do, you level up. your new powers are the ability to spend more in game currency to allow you to click on cows more to gain even more experience and level up more.

    it's a minimalist presentation of the same ultimate waste of time typical RPGs are. the joke is YOU.

    (side note: "RPG game"... really? did you use your PIN number on an ATM machine to buy that typical RPG game?)

  8. Re:You can buy mooney with real dollars. by frosty_tsm · · Score: 2, Funny

    Who. Are. These. People?

    And what's their contact info?

  9. That site... by hkmwbz · · Score: 2, Funny

    ...has said its last "Moo". Dead as a... cow.

    --
    Clever signature text goes here.
    1. Re:That site... by WillAffleckUW · · Score: 2, Funny

      There is no Cow Level.

      --
      -- Tigger warning: This post may contain tiggers! --
  10. Click My Cow! by oldhack · · Score: 2, Funny

    Baby, come on, click my cow. You know you want to. Click it.

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
  11. Cult of the dead cow by joe_cot · · Score: 3, Funny

    If you're going to make a viral app as a satire of other apps, you should prepare your site to at least stand one slashdotting.

  12. Re:Guess I haven't played enough FB games by natehoy · · Score: 2, Insightful

    I've never actually played a Facebook game, but I've had friends try to draw me in by demonstrating the games at length. So I know the mechanics of a few popular ones.

    Facebook games have, from what I've seen, three goals:
    1. Keep you in the game regularly by setting events up so you have to visit frequently.
    2. Send messages in your name to all of your friends to "join me in this fun game that's the awesomest thing ever!!!!!".
    3. Hopefully occasionally sucker someone into spending real money to level up or gain new powers.

    Facebook game developers, on the other hand, have only one goal. Access to your Facebook account so they can see information about you and all your friends. The actual mechanics of gameplay are almost irrelevant, as long as it's compelling enough to draw you in and maybe use your account to convince your friends to help with your lost sheep or by giving you a pink balloon or a warm huggie or whatever.

    The upshot of this article is that the bar can be lowered significantly and still manage to sucker people in. Who needs a whole Farmville when you can just scan in a bad picture of a cow and have people click it every 6 hours, and get the exact same data on them that way?

    Personally, I'd do a blue circle that sighs every time you click on it. Then, if you convince enough friends to join, your circle slowly turns from blue to red. I bet I'd get full account profile data on a million people within a month.

    --
    "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  13. Re:Guess I haven't played enough FB games by WillAffleckUW · · Score: 2, Funny

    My character Muffy in Sorority Life has special Paris clothing and hot cars.

    Plus I think she's the US Ambassador to the UN or something.

    Mostly I use my special powers to beat up French chix tho.

    --
    -- Tigger warning: This post may contain tiggers! --
  14. Cognitive Dissonance Initiation Effect by TheNarrator · · Score: 3, Interesting

    Anyone read The Social Animal? This is just the initiation effect. To avoid humiliation people are likely to believe that something unpleasant that used a lot of time it must be valuable.

  15. Re:Guess I haven't played enough FB games by natehoy · · Score: 2, Funny

    F*ck [...] everyone I went to school with

    Doesn't sound like a lonely game to me. Risky, yeah, but certainly not lonely.

    Unless, of course, you were homeschooled, in which case it's just sick.

    Personally I'd be at least choosy about, if nothing else, gender. But that's me.

    --
    "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  16. Re:Guess I haven't played enough FB games by Thud457 · · Score: 4, Interesting

    Progressquest is more better.
    Still wine only for Linux. :-(

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  17. Re:Guess I haven't played enough FB games by Dekker3D · · Score: 2

    You fool. I don't just use ANY PIN number: I use my personal PIN number on those nifty automated ATM machines! Then I use that money to buy a MASSIVE MMORPG game and some extra RAM memory so my CPU unit isn't constantly putting stuff on the SDD drive. Gee, I hope my video card can handle all those CG graphics...

    *cough*
    Alright. I'm done.
    Strike me down, so that I may become stronger than you could ever imagine. Or mod me up. Your pick.

  18. Lesson by hardburn · · Score: 2, Interesting

    Sometimes, you shouldn't bother fighting stupid. Instead, give up and take their money.

    --
    Not a typewriter
  19. Re:Guess I haven't played enough FB games by Haffner · · Score: 2, Insightful

    When applications first came out, I just started hiding them every time, and hiding the people who announced them. I haven't seen any application-based spam in well over 6 months.

    --
    "Going to war without the French is like going deer hunting without your accordion." ~General Norman Schwarzkopf
  20. When you try to paradoy... by gurps_npc · · Score: 3, Interesting
    You sometimes discover tht the thing you despise only exists because someone else actually likes it. So your attempt at Parody become a enjoyed by those that like the thing you despise.

    Another great example of this effect is Sherlock Holmes. Conan Doyle definitely grew to dislike Holmes (hence the attempt to kill him off) and some claim Doyle originally intended Holmes as a parody of detectives.

    Me, I don't think 'failing to realize something is a parody' is an insult to the intelligence of people. Instead, I feel it is a failure of the creators. It indicates they have simply have not gone too far.

    For a better parody of simplified online games, look at SMBC Theater

    --
    excitingthingstodo.blogspot.com
  21. True but irrelevant by shutdown+-p+now · · Score: 5, Interesting

    The only question that matters is: do people who play Farmville (etc) have fun doing so?

    If so, then it is a perfectly legitimate form of entertainment, and may well be worth the money they spend on it - not any less so than hardcore gamers playing Fallout or HL2. The latter can similarly be simplified to the point of "you shoot things so that you can shoot more things", and from there on to "you push the button so that you can keep pushing the button", but it misses the crucial point - somewhere along that line of simplification, you lose that quantity called "fun".

    It's like taking some gourmet dish, decomposing it down to raw protein, fat, carbs and minerals, blending them, and saying that the disgusting result is somehow representative of the original food. It is, in some way, but it's not the way that matters.

    1. Re:True but irrelevant by Trepidity · · Score: 2, Insightful

      I don't think there's a one-dimensional score of "fun" that's the "only" thing that matters. Different media have different mixtures of qualities: they provoke thought, entertain, addict, inspire, horrify, bore, explain, question, etc. And I think it makes some sense to look at why people are drawn to different media, and what we're getting out of them. What's compelling about reality TV, for example, and how is that similar or different to what's compelling about Futurama, or about Seinfeld, or about 24? Are there interesting angles to explore, things maybe people would be better off avoiding, etc.?

      Using some pure "fun" metric is like judging films by their box-office totals or exit surveys or something, which is a pretty boring one-dimensional way to do it.

  22. Re:Guess I haven't played enough FB games by commodore64_love · · Score: 3, Funny

    >>>RPG game?

    Role Playing Genre game.

    See? Wouldn't I make a great politician? I can backpeddle and bullshit with the best of 'em. ;-) Maybe I'll check-out this Cow Clicker game - see how many of my friends I can dupe into joining it.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  23. My dis am bigger than yours by tepples · · Score: 2, Funny

    "RPG game"... really? did you use your PIN number on an ATM machine to buy that typical RPG game?

    As Wikipedia's RAS syndrome article explains, the noun after abbreviation helps disambiguate the abbreviation, so that RPG clearly doesn't refer to rocket-propelled grenades, and ATM doesn't refer to the networking methods.

  24. Re:Guess I haven't played enough FB games by somersault · · Score: 3, Insightful

    I'll tell the 40 or so women I've slept with and my two ex-wives what you said.

    So you confirm that you fail regularly in your attempts at relationships with women? Interesting ;)

    --
    which is totally what she said
  25. Quit cold turkey by rwa2 · · Score: 2, Interesting

    I pretty much quit the Zynga games (and by extension, pretty much Facebook) cold turkey a few months ago, and savor that extra hour or two I have per day (to post to Slashdot, apparently :P ) But never looked back.

    I reached level 200-something in Mafia Wars on two accounts (the only way to guarantee you always have energy and items) and also had a modest start with Starfleet Commander and Extreme, as well as a little bit of Yoville (which almost seemed like it could have been a legitimate visual chat platform if they didn't charge extra for creating "party rooms".

    Anyway, it's a pretty nifty formula of rewarding people with bitmap "prizes" at *just* the right random intervals to keep them going, triggering the OCD collection/hoarding reflex, along with some requisite peer pressure from comparing their exp points and performance with that of their friends. Could do wonders to educational software if they could work that formula in just right...

  26. Re:Guess I haven't played enough FB games by apoc.famine · · Score: 2, Informative

    I'm pretty damn selective about my friends. Quality over quantity. I've seen a single update from a single person (she was 16) who needed logs or some shit for a cabin. Her uncle gave her some, and it's now been 3-4 months since that single update.

    I guess I can be pretty damn proud of my technically literate, non idiotic friends and family.

    Really - my extended family who are a 1000 miles away are my friends, a couple of good ones from high school, a couple of good ones from college, a few former coworkers, and about a dozen current friends make up my network. I've got 40 total, and I could pull 5-10 of those off really.

    If you accept every friend request from every moron you ever met, you'll surely be spammed with all sorts of stupid stuff. Pick wisely.

    --
    Velociraptor = Distiraptor / Timeraptor
  27. Re:Guess I haven't played enough FB games by Philippe · · Score: 2, Informative

    ProgressQuest works in your browser now... http://progressquest.com/play/main.html

  28. Re:You can buy mooney with real dollars. by BertieBaggio · · Score: 2, Funny

    Who. Are. These. People?

    And what's their contact info?

    And why does William Shatner want to know, anyhow?

    --
    If all you have is a grenade, pretty soon every problem looks like a foxhole -- MightyYar