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iPad Owners Are 'Selfish Elites'

An anonymous reader writes "It's not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as 'selfish elites' while have-not critics are 'independent geeks.' Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm's conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, 'selfish elites.'"

43 of 780 comments (clear)

  1. The iPad is not that bad by SlothDead · · Score: 4, Insightful

    The way I see it the iPad/Phone/Apple in general is like a very large, beautiful prison cell. Sure, WE might walk far enough to reach the walls and be unhappy about it, but to the average consumer (who doesn't walk far and never reaches the walls), it feels like beautiful freedom. It's like the restrictions don't exists.

    1. Re:The iPad is not that bad by geminidomino · · Score: 5, Insightful

      It seems to me that most of the people with iPads are getting exactly the features they want

      Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

      Sometimes I think these people would pay a grand for an Etch-A-Sketch if it was white and smoothly-rounded.

    2. Re:The iPad is not that bad by MBGMorden · · Score: 5, Insightful

      The way I see it the iPad/Phone/Apple in general is like a very large, beautiful prison cell. Sure, WE might walk far enough to reach the walls and be unhappy about it, but to the average consumer (who doesn't walk far and never reaches the walls), it feels like beautiful freedom. It's like the restrictions don't exists.

      Sorry, but that's kind of a depressing analogy. It seems to me that most of the people with iPads are getting exactly the features they want or enough of the features they want that the ones they don't have don't matter

      So, pretty much exactly what he said, just worded a bit more cheerily?

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    3. Re:The iPad is not that bad by Anonymusing · · Score: 4, Insightful

      Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

      No, it's shiny and makes me look hip and it actually helps me do useful stuff in ways I couldn't before.

      --
      Liberal? Conservative? Compare perspectives at Left-Right
    4. Re:The iPad is not that bad by Anonymous Coward · · Score: 4, Funny

      it actually helps me do useful stuff in ways I couldn't before.

      If you get the rubber band or a cover you wont have to hold your new Iphone that way any more.

    5. Re:The iPad is not that bad by instar · · Score: 4, Interesting

      I own one, as do two of my close friends. We all fit the late 20s, middle-class, lower/middle management, computer geek stereotype - we love gadgets and are early-adopters.

      I understand full well that the iPad is only a fraction of what it could be if it had been produced by a company other than Apple and ran Android instead of iOS. But I happened to be in the market for an e-reader anyway, and the iPad happens to excel at that (iBooks is overrated, but there are now apps for just about every major e-book store), and also lets me read news feeds, check email, look up video game stragegies online, etc. It's also a great airport time-waster. Apart from the price difference there was just no reason to NOT buy an iPad rather than a Nook or Kindle or whatever.

      Anyway, I don't think you're particularly wrong.. there's just another class of us out there who bought the iPad because it filled a niche that no other product currently fills. There are a lot of Android tablets slated for this holiday season, though :)

    6. Re:The iPad is not that bad by wfolta · · Score: 5, Insightful

      Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

      Sometimes I think these people would pay a grand for an Etch-A-Sketch if it was white and smoothly-rounded.

      Sometimes, the product I'm using is simply an outlet for my geeking, like when I fire up Linux in VirtualBox. Other times, I need a tool like R, which has few if any limitations (though it has a corresponding complexity). Most times, though, I simply need a tool that elegantly and straightforwardly does the job. In no case does "it's shiny" or "it makes me look hip" have any bearing on the matter. And I think I'm not alone in this.

      Of course, a sense of style and elegance of operation is important... for you as well as me. Unless you simply wear trash bags instead of clothes, because trash bags are stainproof, waterproof, and cheap, I imagine you actually wear clothes that are comfortable and look good. And I doubt that you make all of your own clothes because you insist on pockets being a specific width and lined with a specific material.

      Similarly, when I need a computer, I have choices of multiple languages, multiple OS's, and multiple IDE's on my MacBook. When I want to read a book, or get the news, or check the weather, or follow a flight's arrival status, or check my stocks, or monitor tasks, or organize my thoughts, or handle most email..., I use my iPad or iPhone or other convenient form factor. And I don't need to use a half-baked interface designed by a geek instead of a designer in order to do so.

    7. Re:The iPad is not that bad by kikito · · Score: 5, Insightful

      I'm curious. What are those things that you coudn't do before?

    8. Re:The iPad is not that bad by jitterman · · Score: 4, Insightful

      Man, you need to lower your caffeine intake! People have opinions, but honestly there's only one person who can control ow happy or angry you are, and that's you. If you have this strong of a reaction, don't read here (not because you're not wanted, but because you don't seem to enjoy what you find on the site).

      I was cursed out yesterday on /. because of my religious beliefs, but you know what? It's not my problem that some people are immature or speak out without considering more than one viewpoint (in fact, I'm 100% certain that without realizing it, I probably am guilty of the same at times), so it's no big deal. Relax, breathe deeply, and remember - these are opinions, not facts, and we won't all always agree with one another.

      Not trying to beat you up over this - I think you've got enough internal anger so that you don't need anyone else to fan the flames. If you find some of the things here offensive, roll your eyes and laugh about it. That feels much better than remaining bitter and enraged does.

      --
      For conscience is the wound, and there's naught to staunch it
  2. Sampling Bias? by BlkRb0t · · Score: 5, Insightful

    Sampling Bias?

    1. Re:Sampling Bias? by Anonymusing · · Score: 5, Insightful

      My thought exactly. Maybe only elitist snobs took the survey? In fact, according to the study author, the surveys were taken via Facebook, which I would expect already has a bias to it. (He also mispells the name of a another stat firm, Forrester.)

      Secondly, they assume "selfish elites" based on people self-identifying themselves as "interested in business and finance". This is a purely psychographic correlation. They have made ZERO correlation to income levels or other economic demographics. This study is absolutely useless as a result: a homeless man interested in business and finance would still qualify as a "selfish elite" under these methods.

      --
      Liberal? Conservative? Compare perspectives at Left-Right
    2. Re:Sampling Bias? by Dr.+Eggman · · Score: 5, Interesting
      Brother, you ain't kidding:

      From March through May of 2010, MyType surveyed over 20,000 of its users on Facebook

      As much as I want to describe my self as a "self-directed young [person] who look[s] down on conformity and [is] interested in videogames, computers, electronics, science and the internet," I can't say that this study is even remotely non-baised.

      --
      Demented But Determined.
  3. Seriously, I want to know by Tim+C · · Score: 4, Insightful

    Is this site about news for nerds, or gratuitously bashing companies and/or their customers for no discernible logical reason?

    1. Re:Seriously, I want to know by eldavojohn · · Score: 4, Insightful

      Is this site about news for nerds, or gratuitously bashing companies and/or their customers for no discernible logical reason?

      This site is about generating readership and discourse because that leads to more ad views which is their primary source of income. You may accuse them of baiting the users to incite a veritable shitstorm of comments with a particular summary instead of having actual valuable content or you can claim that this is what interests nerds and therefore should be reported on. Both are true. Plus it's CmdrTaco editing which can be more volatile than the other editors.

      I would posit that particularly resentful stories that are sure to create serious nerd carnage are accepted when they come from high profile sources. What I mean is that this is coming from Wired which has one of the higher approval ratings of nerd news out there and not some unknown site. You're free to go to the original source for more data (which, ironically, is an unknown site but does a good job of visualizing the survey data).

      --
      My work here is dung.
  4. Rubbish. by grub · · Score: 5, Funny


    I was showing this story to Charles, my butler, on my iPad. As he was handing me a snifter of brandy in the reading room he assures me I'm no "selfish elite" or a "snob".

    --
    Trolling is a art,
    1. Re:Rubbish. by fuzzyfuzzyfungus · · Score: 5, Funny

      You share your tech toys with the help? Fucking hippy.

    2. Re:Rubbish. by Anonymous Coward · · Score: 5, Funny

      Worse yet, he even named the help. Like some kind of pet.

  5. Ahh, the old days... by fuzzyfuzzyfungus · · Score: 4, Funny

    I thought that Apple's market was supposed to be flakey arty creative types, with a smattering of unix geeks who either needed to use Word from time to time, or just didn't feel like fighting with pulseaudio anymore....

    When did they add sociopathic assholes to the mix?

    1. Re:Ahh, the old days... by Blakey+Rat · · Score: 5, Insightful

      That's exactly what they want you to think, via marketing. You're falling right into their diabolical trap!

      No, their market is actually douchebags with more money than sense. Which this article is just confirming.

    2. Re:Ahh, the old days... by Arkham · · Score: 4, Insightful

      I'm not sure when liking a product that meets your needs turned you into some sort of fanboy deserving of an epithet, but it's sort of sad. I use a Mac ( a 5 year old one at that, but it suits my needs as a developer to have a UNIX machine with a good user interface and still be able to play an MMO game once in a blue moon). I also have an iPad, and I really like it for surfing on the couch. It's not that I have more money than sense, it's just that I like it, and I have enough money to buy it, so why shouldn't I? I use a Nokia N900 too, does that make me a socialist? I like Diet Coke, does that make me a shill for a sugar water company hellbent on making Americans fat and complacent? Maybe so, but somehow that's not how I identify myself.

      People can be independent thinkers. Buying a product doesn't force you to assume a company's brand identity as your own.

      --
      - Vincit qui patitur.
  6. Generalization time by Pojut · · Score: 5, Informative

    Nearly every Apple *fan* that I've met has been a pretentious prick. Now now, I don't mean if you use Apple products you are automatically a prick...but Apple fanboys(girls) are rabid on a level that is just plain scary.

    For the record, I personally think Apple makes decent products, they just aren't for me.

    1. Re:Generalization time by elrous0 · · Score: 5, Interesting

      The documentary Macheads sums this up pretty well. There was a hipster in that doc that refused to date men who owned a PC. If that's not drinking the Kool-aid by the gallon, I'm not sure what is.

      The sad thing is that a lot of Mac fans think they're being rebellious and independent by using Macs. In reality, nothing makes you *MORE* of a conformist than using those overpriced, locked-down status symbols. It's the old "I'll show how rebellious and unique I am by dressing, acting, and talking like all the other rebels."

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    2. Re:Generalization time by sootman · · Score: 4, Insightful

      > Nearly every Apple *fan* that I've met
      > has been a pretentious prick.

      Congratulations, you've derived the definition of the word "fan", short for "fanatic." Owner != fan. Most sports fans are pricks, too, at least when it comes to "their" team.* Same with Ford/Chevy fans and all the rest. At least Apple fans have some class--I've yet to see an iPad with a decal of Calvin peeing on a tablet PC.

      Back on topic, this article is absolute trollish bullshit--nothing more than a generalization. I can guarantee you that my 62 year old mom, 54 year old aunt, and 76 year old neighbor (all Apple users, one iPad (so far) among those three) are neither selfish nor elitist. What's next, a front-page Slashdot story proclaiming that Windows users are all mouth-breathing lusers and Linux users are either arrogant greybeards or basement-dwelling loners?

      * hey, at least Apple fans do something with what they're fanatical about. Ooh, you paid money to go sit in a stadium and yell at a bunch of millionaires who wouldn't give a shit if you died in the stands? Good for you.

      --
      Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  7. Crap... by Aeros · · Score: 4, Funny

    My wife just got me one for the birthday. So im going to turn into an asshole? Is this what I have to look forward to? Maybe I should return it or blame my new-found sense of self importance on her!

  8. Re:Duh by grub · · Score: 5, Interesting


    Though, I have been considering an iPad for my technophobic grandfather-in-law, who "has no patience for" Microsoft Windows, OS X, or Ubuntu.

    My dad is a techo-illiterate. A few months ago he came back from a trip to the US with an iPad (!!!) He was doing all sorts of whatever he does on it. I was quite blown away, here's a guy who never used or owned a computer suddenly buying this at age 75.

    I was impressed enough with it that when they became available here (.ca) I picked one up. And I don't really have a butler...

    .

    --
    Trolling is a art,
  9. "selfish elites"?? by AntEater · · Score: 5, Funny

    Like I care about what those insignificant little researchers say. They're just jealous of my success.

    --
    Alex, I'll take keybindings not used by Emacs for $400....
  10. People with disposable income buy widgets by BrianRoach · · Score: 4, Insightful

    News at 11.

    Seriously ... it's a fairly pricey, non-essential gadget. The demographic they are describing is exactly the one that can afford such a thing and not think twice about it. They also buy many other non-essential shiny things.

    You could say the same thing about Mercedes automobiles.

  11. Re:Troll article. by kdogg73 · · Score: 4, Interesting

    It is trollish. But the Slashdot community certainly has changed their opinion of Apple over the past year or so. Once cheering for the underdog, is feeling suppressed as the hacker within its walled garden.

    We must feed the trolls.

    --
    Let's face it, most of us are scoffers. But moments before zero hour, it does not pay to take chances.
  12. Do glasses get me shot? by jewishbaconzombies · · Score: 4, Insightful

    Who wrote this? Pol Pot?

    I'm not going to apologize for having an education and (finally) having a bit of money - although I still rent and have worked food kitchens. But hey - I'm an intellectual - shoot me and evacuate the cities for farming already. My skull will look good on a shelf.

    (seriously this is thing is covered in Teabagger language - are they serious?)

  13. I don't own an iPad by Dunbal · · Score: 4, Insightful

    Or any other Apple product. But any study that comes off this way must be seriously flawed and is in no way scientific. First we have the problem of defining what a "selfish elite" is. Call me when the whole world agrees.

    This is nothing but a smear campaign. Oh wait, the article says that this "data" was obtained by a "Consumer Research" firm, not the American Psychological Association, or some scientist. If we follow the money, I wonder who hired this company...

    --
    Seven puppies were harmed during the making of this post.
  14. "Have Jobs"? by TheVelvetFlamebait · · Score: 4, Funny

    As in the way lesser men "find Jesus"? Then no. They are clearly heathens, intent on besmirching our saviour's good name.

    (Apple fanbois, I keed, I keed! I have nothing but love your you and your deity!)

    --
    You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
  15. They are "obviousness investigators" by OeLeWaPpErKe · · Score: 5, Insightful

    In other news :

    Expensive luxury products are bought by people with lots of money who want luxury for themselves. This probably goes for quite nearly all apple products.

    - Captain Obvious

    1. Re:They are "obviousness investigators" by Jeremiah+Cornelius · · Score: 4, Funny

      I have a household of EIGHT people. 6 of these, own iPads - including 4 children.

      We are all both "iPad owners" AND "independent critics." The bloody thing is a good portable consumption device. It is in some ways flawed. It is in other ways brilliant. It's not our religion.

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    2. Re:They are "obviousness investigators" by drsmack1 · · Score: 5, Funny

      I don't think the average family can afford 6 iPads for "Portable Consumption" (whatever the hell that is).

      In other news, those labeled as "selfish elites" in polling data lack personal insight and consider themselves average everyday people.

      One "selfish elite" when asked for comment stated "Those of us who are amoungst the hoi polloi disdain the mincing posturing of the 'selfish elites'. Some of us have to make do with only one new polo outfit a year"

  16. overgeneralization by jDeepbeep · · Score: 5, Insightful

    Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

    My mother has an iPad and she fits your gross generalization in no way whatsoever. In fact, she fits into a completely different category I would just call 'convenience based end user.' She cares almost nothing for what others think of her aside from how good her casserole was at the pot luck or if she was a good hostess for Thanksgiving. I'm really tired of the /. mentality on what an Apple product user is.

    --
    Reply to That ||
    1. Re:overgeneralization by igaborf · · Score: 4, Insightful

      I'm really tired of the /. mentality on what an Apple product user is.

      I know what you mean. It's almost as tiresome as the way people generalize about the /. mentality.

    2. Re:overgeneralization by Skye16 · · Score: 5, Insightful

      Newsflash: Most of us have reasons for why Apple sucks. Just because we don't feel the need to wax poetic or pontificate at length about it doesn't mean it isn't there, it just means we don't feel like it.

      Or, rather, they don't feel like it. I, on the other hand, love waxing poetic on how I can't stand Apple. Yes, they make legitimate decisions about what they think the best computing experience is. My problem is that there is no room for me what-so-ever in their calculations; I am not allowed to make my own decisions about what hardware I should use, or what I'm allowed to install.

      First, they remove my ability to build my own machine, which is akin to giving me a most excellent christmas present that requires assembly, but not letting me put it together. Sorry, but you just took 98% of the fun out of getting a new machine. A pre-built computer feels like I'm always using someone else's computer - not mine.

      Second, I have to jump through hoops just to get any app I want, even if I am willing to take the chance that I might be screwing myself over. To Apple, an informed consumer who is willing to take the risks regarding hardware (traditional computing devices) or software (ipod touch, iphone, ipad; the walled garden approach) is not welcome in their universe. Or so unwelcome that they make them jump through a ridiculous amount of hoops just to do something that should be patently trivial.

      Apple isn't trying to market to me, they're trying to market to people who expect someone else to make everything work for them. I'm quite content (maybe even happy) doing that work myself, I feel like using OSX is akin to being told to tie my shoes with my teeth. I'm sure there are people out there who can rip through that in seconds, but it feels alien and cumbersome to me. Maybe it's seen as "better" by some, but better is a truly subjective term; I decide what is better for me, not an Apple UI engineer (who I am sure spend a lot of time thinking about it, but that still doesn't mean I like it better!)

      I don't expect this to change your mind - obviously you're content with Apple, and I honestly think that's great. But don't sound surprised when those of us who feel constantly patronized and pressured by the Apple Marketing department and their volunteer wing, Apple Evangelists come calling. I don't mean to offend you, but an Apple Fanatic is precisely as bad as a Jehovah's witness interrupting early morning sex on a lovely Saturday morning. To expect those of us who don't respect what Apple produces to love you for pushing it is just irrational.

      (Not that I hate loud apple fanatics, any more than I hate the Jehovah's witness who came-a-calling, but I certainly reserve the right to hate what they do).

  17. Re:Troll article. by drinkypoo · · Score: 5, Insightful

    How did this bullshit troll article make the front page? C'mon editors, this is ridiculous.

    I assume, then, that you have examined the study's methodology and discovered that is invalid, and are not simply being a knee-jerking iFanboy who has suddenly discovered sand in one's own vagina?

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. Re:Oh, like my mother by gstoddart · · Score: 4, Insightful

    There are always exceptions to the rule. ... Why are so many getting their panties in a bunch?

    Because it's not a rule. It's a really broad generalization, based on some subset of iPad owners.

    At best the sample is sketchy ...

    From March through May of 2010 MyType surveyed over 20,000 of its users on Facebook

    So, it's a heavily self-selected set of Facebook users (who might themselves be selfish elitists moreso than everyone else), which may or may actually be representative of anything. To top it off, the typical iPad critic:

    If at this point you’re imagining the classic young male geek, your stereotyped imagination is right. iPad Critics do tend to be young men. To add even more color: they tend to have no children and little interest in family.

    So, people who like the product are elitist bastards, and the people who don't like it are knee-jerk elitist geeks who live in their mothers basement and are responding viscerally as opposed to rationally. (And, yes, I'm intentionally injecting some slant to that.) But, I do mean the elitist geek -- the kind of person who believes that since they know something about technology, everybody else is misinformed and stupid. That's about as elitist as you get, and just as anti-social as the conclusions arrived at by the 'study'.

    I think people are responding to this so strongly because it takes a sample of 20,000 people, drawn from the Facebook pool who already voluntarily self-selected themselves to participate. In my estimation, that makes the statistics pretty worthless since it's not drawing on a representative sample. Heck, as I said, do Facebook users themselves have a tendency to be elitist, narcissistic selfish bastards? It almost seems like drawing entirely from Facebook gives you a sample bias towards people who like Facebook.

    I just don't see any validity to the sample, methods, or conclusion of this article. Any time anybody tries to make such a broad set of statements, people are going to get their hackles up, because it sounds like the worst sort of stereotyping.

    --
    Lost at C:>. Found at C.
  19. Not a troll by elrous0 · · Score: 5, Informative

    This isn't some Mac-basher's blog post, it's an article in Wired that cites a real study. And it's relevant to techies (Wired certainly thought so too).

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  20. Re:Surprise, surprise by nomadic · · Score: 5, Insightful

    The thing that really strikes me these days is the hatred for ordinary Americans by the elites.

    I've heard this sort of claim before and I never really got the classification system here. Who are the "elites" exactly? Is it based on money? Because a lot of the people railing against the "elites" have more money than the "elites" they rail against. Is it based on self-perception? The big city professional may look down on the Bible belt housewife as unsophisticated, tacky, and ignorant, but the Bible belt housewife may look down on the big city professional as immoral, degenerate, effeminate, and communist. Does that make the housewife an "elite"?

  21. Other Paralells by Tisha_AH · · Score: 4, Interesting

    Like the SUV driving "soccer mom" who is concerned about the environment and recycles her husband's beer cans but drives a vehicle that gets 7 mpg.

    Boutique lifestyles of the nouveau riche. Wealth coming out of their eyeballs but morally bankrupt.

    The 60's generation, "meet the new boss, same as the old boss".

    --
    Tisha Hayes
  22. Re:Disposing income as one sees fit by drsmack1 · · Score: 4, Insightful

    6 iPads is about $3000. A nice HDTV-centered home theater can easily cost as much.

    I think you missed my point entirely. The average family does *not* spend $3000 on *either* a "nice HDTV-centered home theater" OR 6 iPads. The average family buys a 42" HDTV from Walmart for $500 and has either a dish or cable hooked up to it.

    You replied to a post that implied that mostly the rich are buying iPads.

    In your post you seemed to be offering a counter point to that - but in doing so you seemed to reinforce his point (and the summary)*and* you seemed to say that *your* household usage was in fact normal and not unusual. This is where you swerved into "self parody" and "lack of insight".

    Both are for "consumption"; one is portable.

    The average person would never use the term "consumption" when describing the use of an entertainment device. Again you showed here that you are far from average personally, apart from iPad ownership issues.

    Some of us, having such disposable income,

    There is a recession going on - what percentage of American families do you think are blowing money on multiple iPads? I'm guessing it is in the .005% range.

    You spend your money your way, I'll spend mine my way. Neither is evil based only on size/quantity of screens.

    Again you misunderstand my point. I am *not* a liberal. I have no interest whatsoever in how you choose to spend *your* money. You earned it - you spend it.