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iPad Owners Are 'Selfish Elites'

An anonymous reader writes "It's not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as 'selfish elites' while have-not critics are 'independent geeks.' Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm's conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, 'selfish elites.'"

22 of 780 comments (clear)

  1. Sampling Bias? by BlkRb0t · · Score: 5, Insightful

    Sampling Bias?

    1. Re:Sampling Bias? by Anonymusing · · Score: 5, Insightful

      My thought exactly. Maybe only elitist snobs took the survey? In fact, according to the study author, the surveys were taken via Facebook, which I would expect already has a bias to it. (He also mispells the name of a another stat firm, Forrester.)

      Secondly, they assume "selfish elites" based on people self-identifying themselves as "interested in business and finance". This is a purely psychographic correlation. They have made ZERO correlation to income levels or other economic demographics. This study is absolutely useless as a result: a homeless man interested in business and finance would still qualify as a "selfish elite" under these methods.

      --
      Liberal? Conservative? Compare perspectives at Left-Right
    2. Re:Sampling Bias? by Dr.+Eggman · · Score: 5, Interesting
      Brother, you ain't kidding:

      From March through May of 2010, MyType surveyed over 20,000 of its users on Facebook

      As much as I want to describe my self as a "self-directed young [person] who look[s] down on conformity and [is] interested in videogames, computers, electronics, science and the internet," I can't say that this study is even remotely non-baised.

      --
      Demented But Determined.
  2. Rubbish. by grub · · Score: 5, Funny


    I was showing this story to Charles, my butler, on my iPad. As he was handing me a snifter of brandy in the reading room he assures me I'm no "selfish elite" or a "snob".

    --
    Trolling is a art,
    1. Re:Rubbish. by fuzzyfuzzyfungus · · Score: 5, Funny

      You share your tech toys with the help? Fucking hippy.

    2. Re:Rubbish. by Anonymous Coward · · Score: 5, Funny

      Worse yet, he even named the help. Like some kind of pet.

  3. Generalization time by Pojut · · Score: 5, Informative

    Nearly every Apple *fan* that I've met has been a pretentious prick. Now now, I don't mean if you use Apple products you are automatically a prick...but Apple fanboys(girls) are rabid on a level that is just plain scary.

    For the record, I personally think Apple makes decent products, they just aren't for me.

    1. Re:Generalization time by elrous0 · · Score: 5, Interesting

      The documentary Macheads sums this up pretty well. There was a hipster in that doc that refused to date men who owned a PC. If that's not drinking the Kool-aid by the gallon, I'm not sure what is.

      The sad thing is that a lot of Mac fans think they're being rebellious and independent by using Macs. In reality, nothing makes you *MORE* of a conformist than using those overpriced, locked-down status symbols. It's the old "I'll show how rebellious and unique I am by dressing, acting, and talking like all the other rebels."

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
  4. Re:Duh by grub · · Score: 5, Interesting


    Though, I have been considering an iPad for my technophobic grandfather-in-law, who "has no patience for" Microsoft Windows, OS X, or Ubuntu.

    My dad is a techo-illiterate. A few months ago he came back from a trip to the US with an iPad (!!!) He was doing all sorts of whatever he does on it. I was quite blown away, here's a guy who never used or owned a computer suddenly buying this at age 75.

    I was impressed enough with it that when they became available here (.ca) I picked one up. And I don't really have a butler...

    .

    --
    Trolling is a art,
  5. "selfish elites"?? by AntEater · · Score: 5, Funny

    Like I care about what those insignificant little researchers say. They're just jealous of my success.

    --
    Alex, I'll take keybindings not used by Emacs for $400....
  6. Re:Ahh, the old days... by Blakey+Rat · · Score: 5, Insightful

    That's exactly what they want you to think, via marketing. You're falling right into their diabolical trap!

    No, their market is actually douchebags with more money than sense. Which this article is just confirming.

  7. Re:The iPad is not that bad by geminidomino · · Score: 5, Insightful

    It seems to me that most of the people with iPads are getting exactly the features they want

    Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

    Sometimes I think these people would pay a grand for an Etch-A-Sketch if it was white and smoothly-rounded.

  8. Re:The iPad is not that bad by MBGMorden · · Score: 5, Insightful

    The way I see it the iPad/Phone/Apple in general is like a very large, beautiful prison cell. Sure, WE might walk far enough to reach the walls and be unhappy about it, but to the average consumer (who doesn't walk far and never reaches the walls), it feels like beautiful freedom. It's like the restrictions don't exists.

    Sorry, but that's kind of a depressing analogy. It seems to me that most of the people with iPads are getting exactly the features they want or enough of the features they want that the ones they don't have don't matter

    So, pretty much exactly what he said, just worded a bit more cheerily?

    --
    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  9. They are "obviousness investigators" by OeLeWaPpErKe · · Score: 5, Insightful

    In other news :

    Expensive luxury products are bought by people with lots of money who want luxury for themselves. This probably goes for quite nearly all apple products.

    - Captain Obvious

    1. Re:They are "obviousness investigators" by drsmack1 · · Score: 5, Funny

      I don't think the average family can afford 6 iPads for "Portable Consumption" (whatever the hell that is).

      In other news, those labeled as "selfish elites" in polling data lack personal insight and consider themselves average everyday people.

      One "selfish elite" when asked for comment stated "Those of us who are amoungst the hoi polloi disdain the mincing posturing of the 'selfish elites'. Some of us have to make do with only one new polo outfit a year"

  10. overgeneralization by jDeepbeep · · Score: 5, Insightful

    Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

    My mother has an iPad and she fits your gross generalization in no way whatsoever. In fact, she fits into a completely different category I would just call 'convenience based end user.' She cares almost nothing for what others think of her aside from how good her casserole was at the pot luck or if she was a good hostess for Thanksgiving. I'm really tired of the /. mentality on what an Apple product user is.

    --
    Reply to That ||
    1. Re:overgeneralization by Skye16 · · Score: 5, Insightful

      Newsflash: Most of us have reasons for why Apple sucks. Just because we don't feel the need to wax poetic or pontificate at length about it doesn't mean it isn't there, it just means we don't feel like it.

      Or, rather, they don't feel like it. I, on the other hand, love waxing poetic on how I can't stand Apple. Yes, they make legitimate decisions about what they think the best computing experience is. My problem is that there is no room for me what-so-ever in their calculations; I am not allowed to make my own decisions about what hardware I should use, or what I'm allowed to install.

      First, they remove my ability to build my own machine, which is akin to giving me a most excellent christmas present that requires assembly, but not letting me put it together. Sorry, but you just took 98% of the fun out of getting a new machine. A pre-built computer feels like I'm always using someone else's computer - not mine.

      Second, I have to jump through hoops just to get any app I want, even if I am willing to take the chance that I might be screwing myself over. To Apple, an informed consumer who is willing to take the risks regarding hardware (traditional computing devices) or software (ipod touch, iphone, ipad; the walled garden approach) is not welcome in their universe. Or so unwelcome that they make them jump through a ridiculous amount of hoops just to do something that should be patently trivial.

      Apple isn't trying to market to me, they're trying to market to people who expect someone else to make everything work for them. I'm quite content (maybe even happy) doing that work myself, I feel like using OSX is akin to being told to tie my shoes with my teeth. I'm sure there are people out there who can rip through that in seconds, but it feels alien and cumbersome to me. Maybe it's seen as "better" by some, but better is a truly subjective term; I decide what is better for me, not an Apple UI engineer (who I am sure spend a lot of time thinking about it, but that still doesn't mean I like it better!)

      I don't expect this to change your mind - obviously you're content with Apple, and I honestly think that's great. But don't sound surprised when those of us who feel constantly patronized and pressured by the Apple Marketing department and their volunteer wing, Apple Evangelists come calling. I don't mean to offend you, but an Apple Fanatic is precisely as bad as a Jehovah's witness interrupting early morning sex on a lovely Saturday morning. To expect those of us who don't respect what Apple produces to love you for pushing it is just irrational.

      (Not that I hate loud apple fanatics, any more than I hate the Jehovah's witness who came-a-calling, but I certainly reserve the right to hate what they do).

  11. Re:Troll article. by drinkypoo · · Score: 5, Insightful

    How did this bullshit troll article make the front page? C'mon editors, this is ridiculous.

    I assume, then, that you have examined the study's methodology and discovered that is invalid, and are not simply being a knee-jerking iFanboy who has suddenly discovered sand in one's own vagina?

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. Not a troll by elrous0 · · Score: 5, Informative

    This isn't some Mac-basher's blog post, it's an article in Wired that cites a real study. And it's relevant to techies (Wired certainly thought so too).

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  13. Re:Surprise, surprise by nomadic · · Score: 5, Insightful

    The thing that really strikes me these days is the hatred for ordinary Americans by the elites.

    I've heard this sort of claim before and I never really got the classification system here. Who are the "elites" exactly? Is it based on money? Because a lot of the people railing against the "elites" have more money than the "elites" they rail against. Is it based on self-perception? The big city professional may look down on the Bible belt housewife as unsophisticated, tacky, and ignorant, but the Bible belt housewife may look down on the big city professional as immoral, degenerate, effeminate, and communist. Does that make the housewife an "elite"?

  14. Re:The iPad is not that bad by wfolta · · Score: 5, Insightful

    Well yeah, considering that, for most of them (judging by the iPhone users and other macfans), that consists of "it's shiny and makes me look hip."

    Sometimes I think these people would pay a grand for an Etch-A-Sketch if it was white and smoothly-rounded.

    Sometimes, the product I'm using is simply an outlet for my geeking, like when I fire up Linux in VirtualBox. Other times, I need a tool like R, which has few if any limitations (though it has a corresponding complexity). Most times, though, I simply need a tool that elegantly and straightforwardly does the job. In no case does "it's shiny" or "it makes me look hip" have any bearing on the matter. And I think I'm not alone in this.

    Of course, a sense of style and elegance of operation is important... for you as well as me. Unless you simply wear trash bags instead of clothes, because trash bags are stainproof, waterproof, and cheap, I imagine you actually wear clothes that are comfortable and look good. And I doubt that you make all of your own clothes because you insist on pockets being a specific width and lined with a specific material.

    Similarly, when I need a computer, I have choices of multiple languages, multiple OS's, and multiple IDE's on my MacBook. When I want to read a book, or get the news, or check the weather, or follow a flight's arrival status, or check my stocks, or monitor tasks, or organize my thoughts, or handle most email..., I use my iPad or iPhone or other convenient form factor. And I don't need to use a half-baked interface designed by a geek instead of a designer in order to do so.

  15. Re:The iPad is not that bad by kikito · · Score: 5, Insightful

    I'm curious. What are those things that you coudn't do before?