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Gartner Predicts Android Most Popular Mobile OS By 2014

mikesd81 writes "According to Gartner research firm, Google's Android smartphone operating system will in a single year have leapfrogged competitors like Apple's iPhone, Research in Motion's Blackberry and Microsoft Windows phones in global popularity, and will challenge Nokia to become the world's most popular mobile OS by 2014. Gartner says that the explosive growth of Android will give it 17.7% of world wide sales by the end of 2010. ... Analysts also say there are number of things that could derail Android's growth, including Oracle's lawsuit over Java patents."

39 of 180 comments (clear)

  1. Android overlords by Linsaran · · Score: 4, Funny

    I for one welcome our new android overlords

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    1. Re:Android overlords by mestar · · Score: 2, Funny

      Gartner can predict, but will Netcraft confirm it?

    2. Re:Android overlords by TheLink · · Score: 2, Insightful

      Can't remember that, because normally when I hear "Gartner", I think "Bullshit". But that's my personal bias, so I was just wondering if my bias is unfounded :).

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  2. Thank you editors by klingens · · Score: 5, Insightful

    for putting the most important words of this "news" right at the beginning: "Gartner predicts". From that point onwards, everyone knows one can safely disregard anything that follows unless a good laugh is needed.

    1. Re:Thank you editors by FooAtWFU · · Score: 4, Informative

      The Wall Street Journal also had analysis; they said that Apple can afford to lose a chunk of market share (in a growing market) and instead should worry about the competition driving the price down. Here's the story (do the google-the-URL thing to get a good Referer: if it doesn't show the whole thing).

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    2. Re:Thank you editors by Anonymous Coward · · Score: 2, Insightful

      So? That's Apple's choice. If they want to keep their divvy OS to themselves, that's their problem (or not).

    3. Re:Thank you editors by uncanny · · Score: 2, Insightful

      well mr oversensitive, all i was saying is that they chose to make it so it's a lot easier to get a competitors product, and unless they stay a "must have" product, they are eventually going to lose market domination.

    4. Re:Thank you editors by binarylarry · · Score: 2, Interesting

      I think it's interesting that Google and co are doing to Apple what Microsoft and co did to Apple back in the day. They've created a similar product and used openness/developer friendlyness to displace Apple from dominance. I wonder how long before the iOS products are relegated to 10% marketshare like their desktop offerings are.

      It's a chink in Steve Job's iArmor.

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    5. Re:Thank you editors by alen · · Score: 2, Interesting

      too late for that once apple blinked on the dev kit thing

      iphones and android phones are almost identical right now with 80% or more functionality being the same. unlike the early computer era when everyone seemed to use different CPU's

      android and iphone both use ARM CPU's
      the OS is ^nix in both cases
      almost all of the top apps are available on each platform

      big differences are the form factor with android coming in different form factors.
      iOS is still better for games
      and you need a computer to run iTunes if you have an iPhone where Android phones are stand alone phones

      in both cases they still command a premium for businesses selling them, but in the next year or two i think margins will start falling just like with PC's around 2000. if you look at the teardowns this year there is a lot more integration which means it will be easier to manufacture and source the parts

      up until the iphone 3GS it was a mess in there with chips and wires everywhere. iphone 4 looks a lot cleaner with almost everything integrated on one circuit board. and with android being open source expect to see tier b phones pop up where some company takes the code, puts it into a cheap phone with no new featues and sells it on metro PCS or boost mobile for $50 a month talk, text, email and web

    6. Re:Thank you editors by Anonymous Coward · · Score: 2, Interesting

      "iphones and android phones are almost identical right now with 80% or more functionality being the same."

      The problem is that in the remaining 20% lies a good deal of pain. There are inconsistencies with android that are INFURIATING. And they seem like minor quibbles when put on paper. But then again, the difference between OS X and Windows (and even variants of GUI Based Linux operating systems) are minor on paper.

      The problem with the Android is that it just doesn't have any real polish. Things that should just work, don't. And occasionally, someone will put out a product on Android that has the polish, but doesn't seem to work with anything else in its ecosphere...and end up just as restricted as the iPhone.

      Honestly, the ONLY problem I have with the iPhone is the fucking restrictions. At this point, Apple has a virtual monopoly on phones that work and are polished and should move away from the telecoms and open the shit up and allow anything to be installed.

      It is sad that the choices are freedom, but shitty shitty freedom...free to do whatever you want so long as you are willing to put up with third rate apps and broken infrastructure, verses a mostly benevolent dictator that ensures the trains run on time and vandalism is cleaned away before you see it...but is a bit vindictive when someone crosses him (he won't kill ya, but he will escort your ass to the gates and not let you back in).

      Why is it so hard for someone to just do both???

    7. Re:Thank you editors by JWSmythe · · Score: 2, Interesting

          No shit. :)

          Just about everyone knows that "predictions" and "forward looking statements" aren't worth the time it takes to read them. 4 years from now? Android isn't even 2 years old yet. It may not have reached it's peak in popularity, but who knows what bigger, better, faster, toy there will be in the next 4 years. At very least, it's added another competitive element in the market place, but that can simply mean that it will push others (existing, or not yet on the market) to put out something better.

          Hell, Google's Nexus One direct customer sales only survived from January to July 2010. It's a volatile market, and products come and go very quickly. Look at the Motorola Razr. Kids all thought it was the coolest thing ever. Plenty of them hit the market. They only survived from the end of 2004 to mid 2007.

          I'm still looking forward to the collapse of all this noise towards the end of Q4 2012.

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    8. Re:Thank you editors by Tridus · · Score: 4, Interesting

      That's what I came here to post. I can't believe the editors continue to post crap from Gartner. They're excellent at making very bad predictions, or in this case absolutely meaningless ones. They have absolutely no idea what's going to happen to this market in four years.

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      -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
    9. Re:Thank you editors by NeutronCowboy · · Score: 4, Insightful

      But they're very useful in finding out what businesses will believe. It's amazing how much pull a Gartner article like this can have during a sales cycle.

      Don't look at Gartner articles as truth, but as as an indicator of business beliefs. They're actually useful in that way.

      --
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    10. Re:Thank you editors by Xest · · Score: 4, Informative

      "Hell, Google's Nexus One direct customer sales only survived from January to July 2010. It's a volatile market, and products come and go very quickly."

      That was very much a one off experiment by a single vendor in direct sales, so it's hardly a great example of a trend in the mobile industry.

      "Look at the Motorola Razr. Kids all thought it was the coolest thing ever. Plenty of them hit the market. They only survived from the end of 2004 to mid 2007."

      Might I suggest the take a look at how the RAZR did? I'll give you a hint- it achieved over 3 times the number of handset sales the iPhone did in a it's first 3 year period. Hardly a good example of a failed phone, it was one of the most succesful phones in history, coming only behind Nokia's ultra cheap handsets like the 1100 which have been lapped up by countries like China and India, as well as African nations.

      If you're going to criticise mobile phone marketplace predictions it's generally a good idea to have a clue about it first. Citing one of the most succesful mobile phones of all time as an example of something that didn't do as well as predicted because it only lasted 3 years is silly because it clearly was a phenomenal success.

      There's a good basis to the idea that Android will continue to grow and that's because it's got the support of so many vendors, and certainly it faces issues, but right now it's growth is incredible. Sustainable? who knows, but it's a better bet as the next contender to the crown in the mobile phone industry compared to other mobile phone OS' who are pretty much stagnant or are even in decline. Perhaps the best thing Android has going for it though because by nature of it's relative openness it's a candidate to replace the next generation of phones lapped up by the poorer markets like India, Africa, and China, whilst things like iOS and RIM's Blackberry OS, possible even Windows Mobile have no real cheap hardware platforms- effectively right now other than perhaps MeeGo or whatever Nokia is calling it this week, Android is the only real contender to Symbian dominated markets without detriment to being a strong player in the high end smartphone market too.

    11. Re:Thank you editors by thammoud · · Score: 3, Informative

      Before introducing any products, Steve Jobs always puts up the numbers of how dominant Apple is. I would say, they do care.

  3. 2014 is finally... by ELCouz · · Score: 3, Funny

    the year of linux mobile desktop!

  4. i agree with the analysts by shadowrat · · Score: 4, Funny

    Android will become the most popular OS by 2014, or it will not.

  5. Does this take into account... by phillymjs · · Score: 5, Interesting

    ...that the carriers are beginning to resort to their old tricks on the new Android phones? Stuff like replacing Google search with Bing and not letting you change it back, loading phones up with unremovable crapware, locking down tethering, banning installation of non-Marketplace apps, etc.

    Before anyone replies, "Well, just root the phone to get around that stuff! Duh!" let me remind you that geeks who are willing and able to do so are far, far outnumbered by normal people who just want to use their goddamn phone, not tinker with it.

    1. Re:Does this take into account... by TyFoN · · Score: 2, Insightful

      You still have the choice of buying an unbranded phone. Why anyone would buy a phone that is locked to one carrier is beyond me, but it might be different over the pond in the US.

    2. Re:Does this take into account... by demonlapin · · Score: 5, Informative

      A short explanation of the US mobile market is in order.

      There are four national networks, and they are owned by AT&T, T-Mobile, Verizon, and Sprint. Verizon and Sprint use CDMA rather than GSM, and they won't activate each other's devices. You want Verizon, you have to buy a Verizon phone; same for Sprint.

      If you want to activate an unlocked phone on AT&T or T-Mobile, you can. However, each of them has different frequencies assigned for 3G service. As a result, you can only get EDGE data rates if your phone isn't designed for their network.

      In other words, since you have to buy a phone that only works on one carrier, and since only T-Mobile offers a lower-cost plan if you bring your own phone, there is a strong incentive to buy a new phone every two years with the carrier subsidy - you won't get cheaper service if you forgo it.

    3. Re:Does this take into account... by TyFoN · · Score: 2, Informative

      Ugh, that sounds horrible and extremely anti-competitive. AFAIK we have about 50 different mobile operators for soon to be 5 million people in Norway. And they all use GSM. If you want to switch to another operator you can use the same phone and telephone number.
      It would explain the operator locked phones you have though, thank you :)

    4. Re:Does this take into account... by shutdown+-p+now · · Score: 2, Insightful

      Good point. You're basically right that the real problem in U.S. isn't so much lack of regulation as it is regulation in the interests of the big business (rather than society). The point, anyway, is that it's not regulation per se that is bad - but rather its abuse.

  6. Re:And I predict... by Darkness404 · · Score: 4, Insightful

    I actually think that Android won't become super fragmented but will break into 3 main branches

    A) The "dumbphone or device" branch, devices that barely support their current version of Android loaded on them. (things running 1.5 that aren't phones like the Nook would be an example of this)

    B) The "Stables" branch, everyday devices running a simi-current Android release (things running 2.1 right now would be an example)

    C) The "bleeding edge" branch, high powered devices either easily rooted or pre-rooted that run the newest Android available (devices like the Nexus One would fall into here)

    So developers would probably use branch A to make basic applications, use branch B to make things like games and branch C to make tech demos.

    Fragmentation will be less and less of an issue the more phones that get rooted and the slower Google releases OS updates.

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  7. Re:2014? by Anonymous Coward · · Score: 3, Insightful

    That would be different from Apple's whole approach. They don't want a majority of the market - they want a niche market with big margins. Apple's goal is never really more than 20% of the market.

    Android is quite likely the biggest winner over the next few years. What I'm personally watching for is what RIM does. While RIM has the corporate market, they've been trying to break out of that. I'd expect the major battles to be between Android, RIM and Windows 7 Phone.

  8. Re:Is symbian even used? by JanneM · · Score: 5, Insightful

    "Is Nokia's Symbian devices every actually used outside of Europe/Asia?"

    Europe and Asia's population is around 4.6 billion people, or 70% of the worlds population. Anything used in "only" those areas of the world is pretty damn close to ubiquitous, whether it reaches every corner of the world or not.

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  9. Re:2014? by pedantic+bore · · Score: 3, Interesting

    I interpret the evidence differently; Apple seems absolutely delighted with their 80% market share for MP3 players and 70% market share for downloadable music sales. I think they'd love to have a similar position in mobile platforms, although I agree that they will abandon markets that do not permit sufficient differentiation to support their target margins.

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  10. Re:Deja vu? by ScrewMaster · · Score: 4, Insightful

    Google will be (or already is?) the new Microsoft.

    Just as Microsoft was the new IBM.

    That always sounds like a reasonable comparison, but under Google's current leadership, and their current business focus, that probably won't ever be the case. Microsoft got where it is by committing a whole host of illegal, anti-competitive acts (still are, actually) and can be legitimately said to have retarded progress over the past thirty-odd years. Google isn't really doing anything of that nature, and if anything is pushing the state-of-the-art. Google's external operations are also very standards-based and, so far as I'm aware, Google hasn't pulled anything like what Microsoft did with the ISO approval process.

    Google isn't charging an arm-and-a-leg to phone makers for Android, matter of fact, it isn't charging anything. It also offers a remarkable suite of online services ... also for free. Of course, there's a reason for that: the only thing Google really "sells" is ad space, and that will only make money for them as long as they can attract eyeballs. I look at Google's rather massive investment in R&D and outpouring of free cloud-based services as being very future-oriented: they know that they may not be able to subsist on ad revenue forever, and would like to have other options. Microsoft has been doing the same thing for the same reason for many years, but Microsoft generally fails at anything outside its core competency of operating systems and office suites. Likewise, Google isn't making much money, directly, from its online services (other than its bread-and-butter ad views) but in the meantime we get to play with some cool stuff and they get to sell some more advertising. Some of that nifty online stuff may stick, and eventually start making Google some serious money. Only time will tell.

    But they're far from a monopoly, illegal or otherwise (as of now, anyway), and any comparison to Microsoft or IBM in terms of ethics or monopolism is really undeserved at this point. Not saying that will always be true: companies do change, but in this case I think we'll have to wait until Brin & Page retire. Hopefully their successors will be at least as good, business-ethics-wise (well, better than Gates' replacement, anyway, which wouldn't be too hard.)

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  11. 1300% growth rate by Colin+Smith · · Score: 4, Interesting

    Android has something like a 1300% growth rate. If we extrapolate that forever, we can see that Android is going to take over the entire universe in approximately 15 years.

     

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  12. Re:And I predict... by ScrewMaster · · Score: 3, Interesting

    I actually think that Android won't become super fragmented but will break into 3 main branches

    Don't forget D. Third-party ROMs like Cyanogenmod and others. They have a pretty substantial following (they're the real reason people root their phones in many cases.)

    Ultimately, so long as there are carriers like T-Mobile that will let me go buy an unlocked phone (like the N1) and pop in my SIM card, fragmentation will be less of an issue.

    The problem, for carriers, is that people want advanced network-based services like the so-called "Google Experience", they want the ability to run any application they choose. Carriers that refuse to acknowledge this are nothing but a business opportunity for those that do. Right now, that's why I'm on T-Mobile ... they never gave me any grief whatsoever for using my Android phone any way I wanted to. For the past year or so (since I first got a G1 and flashed it with Cyanogenmod) I've been tethering my laptop to it and running Skype, and doing other things that AT&T wouldn't allow, for example, an iPhone user to do. I pay my T-Mobile bill quite happily each month because they're giving me what I want from my carrier.

    The cell phone market has changed forever now that they're not phones anymore but pocket-sized personal computers. The cellular outfits are rapidly being relegated to their proper role as telecommunications providers: fat wireless pipes, no more. They don't like that, but unfortunately in world where the terminal equipment is smarter than desktop PCs were only a few years ago, they're going to have a harder and harder time justifying such things as "airtime" and 15c per text message. And that's good: I don't expect my home broadband provider to nickel-and-dime me for using specific Internet applications and services, and ideally would rather my wireless provider didn't do anything similar. Yet, that's exactly what they're currently doing.

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  13. Re:Is symbian even used? by Anonymous Coward · · Score: 4, Interesting

    Look, Nokia sells 4 out of every 10 smart phones. Outside North America (5% of the world population), Nokia phones are practically everywhere. It's worth noticing that while the Iphone is considered a nice phone (and even a game changer) everywhere and it sells quite well, it was a smash hit mostly in the US: In most places people already had fairly good smart phones, it just wasn't that big of a deal even if the touch UI was awesome.

    As a comment on this Gartner guesswork: many people dismiss the work Nokia does in the developing countries but they probably shouldn't. China and India are already massive smart phone markets and they are going to be absolutely huge. Nokia is _very_ strong in these countries.

  14. Re:2014? by jo42 · · Score: 3, Insightful

    predicting what kind of music our grandchildren will like

    That's too easy. Something that you can't stand.

  15. Oblig xkcd by angloquebecer · · Score: 2, Funny
  16. Apple may not lose market share with Android gains by perpenso · · Score: 4, Insightful

    The Wall Street Journal also had analysis; they said that Apple can afford to lose a chunk of market share (in a growing market) and instead should worry about the competition driving the price down. Here's the story (do the google-the-URL thing to get a good Referer: if it doesn't show the whole thing).

    It is not a given that Apple will lose market share. Apple may not be the player that is displaced by Android. Android is more likely to displace all the in-house operating systems being used by the handset manufacturers. For example Nokia could announce that they have dropped Nokia OS and Symbian OS and will use Android for all upcoming handsets.

    The situation is not unlike Linux and Microsoft. Despite Microsoft being widely perceived as the competitor to Linux, it was really Sun Microsystems and other traditional Unix vendors that were displaced. Similarly I expect it will largely be the traditional handset operating systems that will be displaced, not necessarily Apple.

  17. Re:Deja vu? by ScrewMaster · · Score: 2

    1 thing about that, Google is milking the ads like they'll be nothing eventually, and looking to the future for potential alternatives (or additives). Microsoft is only just jumping on the ad bandwagon and trying to slap them everywhere they can. I can imagine Microsoft putting ads into Office soon and alienating its users, while Google moves on to something even more profitable (probably a % of subscription services, micro-paid for from your mobile contract or somesuch).

    Hard to say, but you're probably right that Google will find something to replace or substantially augment their current model. They're still capable of looking forward: Microsoft (in spite of the considerable sums it spends on Microsoft Research) spends more effort trying to maintain the status quo. Oh, Google is a big operation now and certainly has a significant level of inertia, but I think its longer term prospects are better. You're also right about something else: when Google releases something it's usually executed competently from a technical perspective. Even when they do buy up a company (like, for instance, Grand Central) it usually ends up pretty well integrated.

    but you missed one important thing: developers.

    Well, that's true of course, but there's an important difference. Because Google is implementing their externally-facing services in a standards-compliant way (hell, they're a Linux shop through-and-through) they don't really have to worry too much about courting developers. Microsoft, on the other hand, has always gone its own way in terms of programming methodologies, languages and tools, and thus has an uphill battle to keep Web developers interested. Google just has to use the tools everyone who codes for the Internet and the World Wide Web already knows and keep doing really nifty things with them.

    Android, now, is something of a hybrid but it is something that Java devs can get into fairly quickly. I've often wondered why Google chose to base Android development around a bastardized Java, but if anything it was probably to attract enterprise-level Java developers. Google obviously wants to break into the enterprise market, because a. the Cloud's the Word and b. there's serious money there. Using a language with which in-house corporate developers are already familiar and already runs a lot of heavy-duty back-end stuff was probably a smart move. I don't know: I'm not exactly on first-name terms with Larry and Sergey.

    I'd go so far as to say that if the Year of Linux on the Desktop ever happens, it will likely be because of Google.

    --
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  18. Re:Parent is not a troll by ScrewMaster · · Score: 2, Interesting

    It's full of opinions masquerading as facts, as well as outright falsehoods. It has now reached +5 Insightful because of the well known Slashdot tendency to mod up anything that bashes Microsoft, no matter how tenuously said bashing is related to the topic. In fact, I suspect that's why you liked it.

    If I misspoke myself, feel free to correct me (with facts, since you brought that up) rather than simply doing the same thing you claim I did. Furthermore, the poster I was replying to made a comparison to Microsoft and IBM that I felt was unwarranted. So your "tenuousness" complaint is likewise unwarranted.

    And one last point, this is a public forum where people go to express their opinions. That's what I was doing. If you are unable to determine when a person is expressing an opinion or making a statement as to fact, I respectfully suggest that you are on the wrong Web site.

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    The higher the technology, the sharper that two-edged sword.
  19. "Popular" and "Useful" not nearly the same thing by VeryVito · · Score: 2, Interesting

    As a developer on a few mobile platforms, I foresee that Android will be popular for carriers and manufacturers, because it's free. But for consumers, it will, by 2014, be no more useful than any previous handset OS: Your phone WILL be locked into the apps, settings and themes governed by the carrier, and the number of "stellar" apps will dwindle considerably. Unless the carriers subsidize development for their particular handset, there will be very little incentive for major developers to waste time on such a fragmented market.

  20. Re:Is symbian even used? by jonbryce · · Score: 2, Interesting

    And cellphone penetration in that part of the world is much higher than in the US. For example, 88% of the population of the US has a cellphone, compared with 95% of the population of the EU (source CIA World Fact Book).

  21. Re:Apple may not lose market share with Android ga by zuperduperman · · Score: 3, Interesting

    No mod points today - but I totally agree. Google has done something very clever which the other vendors have not - they have not tried to take Apple head on, but instead they've picked a bunch of different areas where the iPhone is weak and made Android strong in those areas. They are moving into heavily differentiating Android based on advanced features integrated with Google services (integrated voice recognition / control that is ubiquitous, for example). These are things that are *really*, *really* hard for competitors to reproduce. So you can't go into a store and look at an Android phone next to an iPhone and do a direct comparison - "this one has better graphics, this one has a nicer contacts list, this one has better facebook integration, ... " etc. You have to make a choice between a completely different paradigm. This means that despite the hype, Android is not really competing with iPhone directly, rather only in a secondary sense. Compare with WP7 where it seems that Microsoft is very much going down the line of out-Apple-ing Apple. There are some differentiators but mainly they seem like they plan to take on Apple where Apple is strong - super smooth UI, great gaming, controlled experience. I wish them luck but I strongly doubt anybody can out-Apple Apple. You don't fight an enemy on their home turf, you make them fight you where they are not comfortable.

    It'll be an interesting 12 months, that's for sure.

  22. Re:What do you mean "old" tricks? by ekhben · · Score: 2, Insightful

    Apple keeping the carriers out of the phone operating system was by far the greatest contribution of the iPhone to the mobile market place, in my opinion. I'll take slavish obedience to Apple over slavish obedience to my carrier.

    (And my carrier has never let me get away with anything so cheap as US$99/yr to develop and install whatever the hell I like on my phone - remember, Apple's restrictions all apply at the App Store's gates, as a tinkerer, I have no issues and no need to jailbreak my phone).