Why the Web Mustn't Become the New TV
An anonymous reader writes "This article argues that Rupert Murdoch's bid to own complete control of BSkyB is only part of an ongoing process to make the internet a totally 'linear' experience. The increase in the use of paginated content and the proliferation of video over transcribed interviews are, the author argues, part of a tidal shift from a browsable internet experience to a linear one that will move the user's experience of media from genuine choice to a series of locked-down 'information rides,' in order to re-secure advertising exposure. The author also writes, 'Current worries among publishing houses that magazines and newspapers will succumb to the digital written word on the internet are perhaps analogous to Victorian fears about mechanical horses taking over from real horses in the drawing of carriages. The point is being missed, the wrong fear being indulged.'"
Rupert Murdoch is 79. He can't live forever.
Seven puppies were harmed during the making of this post.
Move along, nothing to see. Seriously, don't like what Murdoch is doing? Click elsewhere. This isn't rocket science.
Hell you can even make a competitor to BSkyB if you like. The rampant Murdoch hatred is just so irrational. No one is forcing you to watch/read. Get the fuck over it.
The increase in the use of paginated content and the proliferation of video over transcribed interviews are, the author argues, part of a tidal shift from a browsable internet experience to a linear one
And the rise of features like Safari Reader (and Firefox equivalent from which it was born), along with video heavily annotated and searchable also mean the web is moving to a totally non-linear, take it as you please kind of mechanism.
Both things are true, the web can and will take all possible paths. If people do not like confinement than overly narrow paths will grow dusty with disuse over time, but even if they mostly like it the other paths will remain for those that want to take them.
I never did see the point in freaking out about any super-powerful titan "taking over the web" since there is no web to take over, there's just islands that people can build up as high as they like in order to entice people to visit.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Where is the discussion about why the internet can't kill classic TV? The article started out worrying about Rupert Murdoch's increasing empire, and then devolved into a "everything I hate about the internet" speech. In particular, how video interviews are inferior to the printed word, because they're harder to search, you can't pick just the bit you want to read, and you can't "space out" while watching it.
The author seems to think all the "popular" sites will squeeze out the "old school" content, because if they don't join in the "linearized" content, they can't monetize their content. Hopefully, not everyone will feel a need to monetize what they provide, and we'll be able to share in people's passions, not just their livelihood. I may not like what you're selling me, but I'll be interested in what interests you, and Rupert Murdoch can't have that.
I need trepanation like I need a hole in the head.
While I agree that maybe big media companies would like to make the web a linear experience, they can't. Reason is the web is too large to control. The barrier or entry is extremely low. As such there are sites all over the damn place, that do whatever they please. There is just no way for a media company to control all this. They can take everything they control and make it suck, but all that'll do is make people go elsewhere.
Because of the distributed, low cost nature of the web it is just not really possible for one group to control it. With TV, sure they can do that to a large degree. Not only are TV programs inherently linear, but running a TV station is expensive. It isn't like someone can say "Ya I think I'll set one up." Even if you had a TV station, you have to deal with contracts to get on the distributors, and then of course produce content people want.
None of that is a problem with the web, other than content. You can get a website for $10/month or less with a reasonable host, and probably free if you sniff around a bit. That's all it takes and your site is now on the same level with every other, there is no barriers for people to get to it. The only question then is producing things people want to see. Also people like some extremely cheap things on the web. Look at Maddox's page. It is nothing but his writings and drawing. No big budget productions, nothing fancy, but people like it.
That is just an environment big media can't control. This goes double since the closest things to gate keepers there are is search engines, and they are run by companies way bigger than big media. Fox isn't going to scare Google or Microsoft. They'll keep running their search how they want.
I'm not at all concerned. The web will continue to be a massive collection of any and everything. Different people/groups/companies can make parts of the web that are however they like, and as many people are as interested can go and enjoy it. Maybe some people want a real locked down, linear web experience and if Fox provides one they may enjoy it. But don't worry about them forcing it on everyone, they just don't have the ability.
Seriously, don't like what Murdoch is doing? Click elsewhere.
Even if you don't like it, there are enough other people who like it that Mr. Murdoch has gained influence over countries. I don't like what Mr. Murdoch is doing to U.S. politics by having built the Tea Party protests into a nationwide movement, but FOX News Channel has attracted enough people to this reactionary movement that it has a significant chance of setting policy that can cause me to be imprisoned or die despite my vote against it.
I hate it when i go to read a news story, or a howto or something else online and it's only available in video form...
Especially technical guides, where a howto would let me cut and paste but a video won't...
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I can agree with the complaints about some of this at least. I hate when I go to read an article and instead its a video piece/interview/etc about the topic. I can't just open it and read at my discretion, not to mention how almost every video link seems to start with some commercial. Sure, you need to make money, but you just lost any interest I have. I do fear that this will become what the web is. I also can't be doing much else, I have to stop and engage directly with the video instead of opening interesting sounding articles that I can peruse anytime I want. I suppose I could re-watch the video or pause/rewind/play but that's not what I'm after.
I will shred my adversaries. Pull their eyes out just enough to turn them towards their mewing, mutilated faces. Illyria
bingo. this will never happen, nobody wants TV to be equal to internet, and the demand is nonexistent. It's not too different than 3d tv, which has also been underwhelming.
http://en.wikipedia.org/wiki/Eternal_September
Sorry, internet: this is your new audience.
Their purchasing determines what is profitable on the internet.
Their attention span determines the type of information that will be profitable.
You, the old school user, are maybe 1% of the net. You are irrelevant except as a niche market.
They are comfortable with TV, "rides" and planned, advertising-funded adventures in alternate realities to distract from their depressing existences as corporate serfs.
They (or rather, what they will buy) will determine the content of the internet. Not you.
What do they like?
* Television
* Fast food
* Coca-Cola
* Movies like X-Men
* Disco
* Corn dogs
That is your future, internet. You are only ruled by the nerds at night.
Futurist Traditionalism
"Locking down" information is like trying to make water not be wet. Also, "taking away choice" on the internet is a great way to get completely ignored.
No, you're missing the point. They don't want TV to be equal to the internet; they want the internet to be the equivalent of TV . Demand - at least, what the existing inhabitants demand - also has very little to do with it; they're experts at steering the wants and demands of the incoming population by supply-side manipulation. They've also got the temperament to wait until the tide turns their way, the experience to know that it almost inevitably will, and the deep pockets to stumble around making expensive mistakes until it does.
What, you think /. or other similar crowsourced-ish news/blog sites are the future? No, if you want a glimpse at the future, it's more Fox and Gawker Media than anything else.
What part of "a well regulated militia" do you not understand?
I'll believe that when I see Slashdot lose vertical hold.
You kids who don't understand that, stay off my lawn!
Murdoch: We control the vertical. We control the horizontal.
The higher the technology, the sharper that two-edged sword.
>The rampant Murdoch hatred is just so irrational.
Ahem, your ignorance is showing.
If only it was irrational, however his desire and ambition to dominate the various maouthpieces of the media plus his willingness to laud the politicians who chime with his views, and their subsequent fear of him (outlined rather concisely in the current UK issue of him taking over BskyB and politicians openly admitting their fear of pissing him off) make him a king-maker and fundementally a threat to the democratic process.
He and his ilk are a blight and an opposition to democracy because the power they wield far outweighs their number. They are not elected, merely rich. And whilst Murdoch is not the only evil in town in this regard, he, with his penchant for buying up media channels is a particular threat than many others can't hold a candle to.
You only have to look at the situation in the Uk with the Murdoch ownded News of the World and the influence it wielded with thMetropolitan Police in them delibertaely limiting the scope of an investigation into illegal phone hacking by the NotW to the NotW's advantage.
Murdoch and his organs are scourges on Western democracy the world over.
Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
If you would have read the entire comment, I clearly stated "a few decades ago". As in the 1970s. Back when Detroit had a strong majority market share in the USA. And thanks to their arrogance then, they lost that lead to Japanese makers who have continued to carve up their once mighty empire. I wasn't talking about what YOU like, I was talking about the majority of people, which is obvious if you look at actual sales numbers. And by the way, most of the popular Toyota models sold in the US are actually made here in the US. Just not by the big 3 in Detroit.
Tequila: It's not just for breakfast anymore!
to learn that when the republicans sweep back into power next month that the FBI won't be able to get that bill through congress. Republicans would never let it happen, right?
The point is about which direction things are heading. Murdoch would like to make the internet be like tv, and has many of the resources required to force this upon the rest of us. He does NOT want to make TV like the internet.
"Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
The web has been getting more linear for a long time. Greedy businessmen are only part of the problem. The other part of the problem is the emphasis on recentness. The most recent articles are placed first creating a linear organization. Blogs, /., twitter, reddit are all part of this trend. In the past content was more likely to be organized hierarchically (e.g. most personal websites) or with the most recent comments first (message boards and newsgroups). The consequence of this trend is that now articles are only viewed and discussed for about a day after they are posted. In the past discussions would drag on for weeks and months (hence Godwin’s law), and 6 month old content on your website was as likely to be read as 1 day old content.
You are suggesting that sites like Slashdot will disappear because its readers will prefer to watch streaming video from big media conglomerates? I can't see why this would happen. The Internet has been competing with TV since it became widely available in people's homes. Using the Internet to deliver the TV streams won't change anything.
You have to dedicate time to watching TV because it needs 100% of your attention to be watched. But you can listen to the radio while driving a car, while writing code, while fiddling with the engine of a motorcycle in the workshop, while working on a building etc.
In the last 10 years, prime-time TV has went through a bit of a resurgence. TV shows have payed more attention to writing, acting, and production value. Now that shows can be watched on demand via the web, DVDs, and DVRs, episodic shows are becoming less relevant and serialized shows are taking the spotlight. It is starting to become assumed that most of the audience has seen previous episodes (maybe not all or even the last episode, but are at least familiar with the overall plot and characters). Prime-time TV now has a luxury that other times don't have, People actually "watch" it.
There was a commentary from the DVD release of "Police Squad" by the Zucker and Abrahams team who made the show. They said that one of the biggest secrets in TV is that nobody actually "watches" TV shows. People turn on the TV and they do other things. The purpose of a laugh track wasn't so much to tell stupid people that something was a joke but to alert people to look at the screen because something funny is happening. Within the last few years as I went through college, discovered podcasts, and acquired a disposable income for DVDs and music, I haven't turned on the TV except for Video Games and the occasional local news and weather. Before that I had the TV on all the time. It served as background noise and quick distractions while I was doing other stuff. My less tech-savy family members still have the TV on constantly as background for cooking, internet, whatever. As for the radio, I only choose to listen to it in the car. It also background at work, but that isn't so much a choice as what happens to be pumped through the overhead speakers.
While I agree that radio is the most accepted option in cars and and the workplace, It is also necessary to separate the content from the medium. Once internet connectivity is ubiquitous, radio and TV as a medium will both die (which one will live longer will become moot). Radio and TV content will just be broadcast via the internet both as live and on demand. People will still listen to audio in the car and work and watch or just listen to video in their free time. In this case neither will die so much as just evolve.
Slow Down Cowboy! It's been 1 hour, 47 minutes since you last successfully posted a comment
Or, perhaps, it was moderated like that because it contains nothing substantive. A generic, "you Glenn Beck lover" jab should be considered insightful? He starts off asking a question, a good start, but doesn't back it up with examples or something to further discussion. That comment is no more useful than "You are poo."
Murdoch wants to make money, and will abandon any plan that proves itself sufficiently unprofitable. Business men are tiresomely predictable where their wallets are concerned.
Maybe. But there are plenty of examples of failed business models churning along, long after they die. Can we look at music industry, or, increasingly, the newspaper industry, please? Big businesses are slow moving, conservative, behemoths, they love the status quo, and fear new models (for the most part). Murdoch wants to turn the internet into something he already knows, and profits wildly on, television. This is like his moronic attempt at pay-walling his news outlets, he wanted to make online content EXACTLY like paper content.
It doesn't matter if this really works or not. Ideally the motives are profit, but the general motives are more psychological. CEOs are people, and people are prone to faulty motives, and the lack of long term planning and foresight. In the long term this might be abandoned, but in the short term they will fight for it, even if the rest of the population thinks its futile. Again, I will reference the various other media associations who are fighting an unpopular fight to maintain the status-quo, even if that fight is pretty much doomed in the long term.
I'm sick of people painting capitalism as a purely rational exercise. It isn't, and never will be. It is a concept run by people, and people are shockingly non-rational.
I doubt there is a conspiracy. It just is a bunch of people acting like people.
A patriot must always be ready to defend his country against his government. -edward abbey