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New Video of Apple's Enormous iDataCenter

1sockchuck writes "A new aerial video provides a rare look at Apple's new data center in North Carolina, which is expected to begin operations as soon as this week. It reveals the scale of the facility, which at 500,000 square feet will be among the world's largest data centers. The video, shot by a North Carolina real estate agent, also shows additional site preparation work that could support rumors that Apple plans to build another huge data center at the site." This is what drone cameras are for.

36 of 182 comments (clear)

  1. What will go in it? by LWATCDR · · Score: 3, Interesting

    Will they load it up with xserve?
    I wonder if Apple is the biggest customer for Xserves?

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    1. Re:What will go in it? by jcr · · Score: 4, Informative

      Apple has always been the biggest customer for Xserve. Not sure what they're using now, but when the iTMS store was launched, all of the machines serving the store pages in iTunes were Xserves, with some combination of Sun and IBM systems to run the back-end order processing SAP services.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  2. My god! by arcite · · Score: 3, Funny

    It's full of Apples.

  3. Re:I just hope... by Ed_1024 · · Score: 5, Funny

    "The *Fully Operational* iDataCenter", even though it appears half-built. I'm sure I heard someone use a phrase like that before, can't think where...

  4. Design is awful by Anonymous Coward · · Score: 2, Funny

    How can that be the apple datacenter !

    1. Re:Design is awful by joh · · Score: 5, Funny

      Back in the day when Steve Jobs had been fired from Apple and was building his own company (NeXT) he had the interior of the factory in which NeXTStations were built re-painted three times -- until it was *just* the right shade of grey. And this is not a joke.

  5. obligatory by arcite · · Score: 5, Funny

    Steve Jobs: [overheard on an iphone in a coffee shop somewhere in Cupertino] ...As you can see, my young apprentice, your friends have failed. Now witness the streaming power of this fully STACKED and OPERATIONAL data center!

  6. What will go in it?-RDF. by Ostracus · · Score: 2, Insightful

    Actually that would be a rather good question and at least an opportunity for Apple to gain more enterprise experience not to mention "eating one's own dog food".

    --
    Shai Schticks:"You don't make peace with friends, you make peace with enemies"
    1. Re:What will go in it?-RDF. by bsDaemon · · Score: 2, Funny

      Maybe the located in North Carolina to get easy access to Red Hat? /ducks

    2. Re:What will go in it?-RDF. by Pharmboy · · Score: 5, Informative

      Cheap TVA electricity.

      Actually, they are located close to McGuire nuclear power plant (owned by Duke Energy), and near 4 major hydroelectric dams on the Yadkin River that create High Rock Lake, Tuckertown, Badin Lake (Narrows) and Falls lake, which are managed/quazi-owned by Alcoa. Alcoa doesn't make aluminum here anymore, so they have power to sell, and usually do during peak time. There are also a number of coal and natural gas plants nearby. I live about 70 miles from the new data center, and was somewhat surprised that they put it in such a low density area, until I realized how much power capacity is nearby. TVA isn't really a factor in this part of the country, as I believe all the hydro power around here is privately owned.

      Electricity usage in NC is way down, due to all the textile and furniture manufacturing moving to China and India, plus all the aluminum manufacturing is now gone. Those industries were typically BIG consumers of electricity. My understanding is that all the power plants in this region are running well below their peak output, so we literally have more than we know what to do with here. I would imagine that electricity is damn cheap for Apple to buy in bulk, which is a major portion of their expenses.

      Also, it doesn't hurt that NC is located somewhat in the center of the eastern USA, and 2/3rds of the population lives east of the Mississippi river, so it is actually a good location, geographically. The rather new Dell plant near Winston-Salem was just shut down (moved to Mexico), and there has been rumors of Apple buying it for manufacturing as well. There are lots of good reasons that would make sense, since the state spent MILLIONS in new infrastructure to the plant just a few years ago, and the workforce around here is generally good with a manufacturing history, AND both UPS and FedEx have major hubs about 30 minutes away at GSO. Would love to see that happen, only because we need the jobs with over 10% unemployment here.

      --
      Tequila: It's not just for breakfast anymore!
    3. Re:What will go in it?-RDF. by je+ne+sais+quoi · · Score: 2, Interesting

      The rather new Dell plant near Winston-Salem was just shut down (moved to Mexico), and there has been rumors of Apple buying it for manufacturing as well.

      As great as this would be, I'll believe it when I see it. I just can't imagine that an organization as big as Apple would be so forward thinking as recognizing that the cost of doing business overseas is often not realized immediately. Especially since those costs may never be realized by the people running the company -- a lot of the the price is paid by people living in that area, e.g., look what happened to Flint, Michigan after GM closed its plant, almost overnight the crime-rate skyrocketed. GM didn't have to pay for the social costs of that, the taxpayer is. But the taxpayer is also paying the price in greater carbon emissions, lower quality of life (at least for the unemployed), and loss of tax revenue, etc.

      On the other hand... some of the auto manufacturers have started putting plants in the SE U.S., and if any tech company was going to start a trend, I'd think it would be Apple. And just think of the P.R. campaign they could wage then: Apple: Made in the U.S.A. The copy practically writes itself.

      You're spot on about NC and tech work, they've got the infrastructure already and the research triangle area is already sort of a hub for small-scale technology firms if I recall correctly (e.g. spin-offs from university research, etc.).

      --
      Gentlemen! You can't fight in here, this is the war room!
    4. Re:What will go in it?-RDF. by dakameleon · · Score: 2, Informative

      Especially since those costs may never be realized by the people running the company -- a lot of the the price is paid by people living in that area, e.g., look what happened to Flint, Michigan after GM closed its plant, almost overnight the crime-rate skyrocketed. GM didn't have to pay for the social costs of that, the taxpayer is. But the taxpayer is also paying the price in greater carbon emissions, lower quality of life (at least for the unemployed), and loss of tax revenue, etc.

      It's called Externalities, and the negative externalities are what taxes are meant to compensate for, though imposing import tariffs to discourage off-shoring is considered bad form these days.

      --
      Man who leaps off cliff jumps to conclusion.
    5. Re:What will go in it?-RDF. by antifoidulus · · Score: 2, Informative

      Most of their XServes and mac pros are actually assembled in the US. Not sure if it's due to the weight(those beasts can be quite heavy and thus really expensive to ship), export restrictions or what.

  7. 500k square feet is not that big by mbone · · Score: 3, Insightful

    Large, but not that large. Most US telecoms hubs have several centers at the 500K SF level. Google has more than a dozen data centers with ~ 100,000 square feet each.

    With buildout costs ranging from ~ $ 1000 / SF to a rumored 3 times that for Google, this is probably a billion dollar investment for Apple.

    1. Re:500k square feet is not that big by pckl300 · · Score: 2, Insightful

      ...this is probably a billion dollar investment for Apple.

      Is that why the 11-inch Macbook Air costs $1000?

      --
      In the beginning, there was null.
    2. Re:500k square feet is not that big by bsDaemon · · Score: 2, Informative

      It costs $1000 because they had to custom-design a lot of internal parts and do stuff to make everything fit. For instance, the flash memory is directly on the board rather than in a separate enclosure attached by a SATA cable. Also, the display on the 11" apparently has more pixels than the display on my 13" MBP. Other than the fact that it's tragically small and that I don't think I could realistically be able to work on anything smaller than my 13", it seems like a pretty nice machine, at least when compared to all the cheap crap netbooks I've interacted with (My 10" EeePC was so terrible for me that I gave it away).

    3. Re:500k square feet is not that big by TooMuchToDo · · Score: 2, Informative

      Which won't put a significant dent in their $51 billion dollar cash reserves.

    4. Re:500k square feet is not that big by turbidostato · · Score: 2, Insightful

      "It costs $1000 because they had to custom-design a lot of internal parts and do stuff to make everything fit."

      Nope. It costs $1000 because they know that not only their customers will pay for it but that their customers even *want* to pay for it (their marketing people has been working for long years in order for that to happen).

      Hint: you never base your price tag on your building costs but on what your customer is willing to pay.

    5. Re:500k square feet is not that big by bsDaemon · · Score: 2, Insightful

      Well, say you're a commodity PC vendor. You buy motherboards from Asus, hard drives from Seagate, etc. Buying a flash SATA in an enclosure, especially if you're buying in bulk for your production, is totally doable and not going to be too expensive. Designing your own motherboard so that the flash is integrated into it (of course, making it entirely non-upgradable in a much more serious way than complaints about batteries) is going to cost money, etc. My point was that these aren't just off-the-shelf parts that you're paying to have pre-assembled, they did actually do some work to make this thing.

  8. Maybe Return of the Jedi by schmaustech · · Score: 4, Funny

    I remember the Death Star being half built and I quote the Emperor "Now witness the firepower of this fully armed and operational battle station!"

    1. Re:Maybe Return of the Jedi by turbidostato · · Score: 2, Funny

      "Now witness the firepower of this fully armed and operational battle station!"

      Don't be too proud of this technological terror you've constructed. The ability to destroy a planet is insignificant next to the power of the Force.

  9. Is it just me... by Anachragnome · · Score: 3, Insightful

    Is it just me, or does the idea of storing data on the equipment(property) of other people bother anyone else?

    One question about all of this keeps coming to mind. At what point does that data become theirs, and not mine?

    Until someone answers that question to MY satisfaction, I'll stick with my clunky, old HDs. At present, cloud-computing appears to me to be nothing more then a move to further monetize our own data by inserting a middleman between us and said data.

  10. Re:What OS? by mjh2901 · · Score: 3, Insightful

    Apple ran solaris for years and then eventually moved to OS X, when they did that some of there employees at mac world refered to eating there own dog food. OS X is BSD, and server can run without a UI, They probably will run the whole thing on OSX, mind you they will probably be optimizing the stack.

  11. Not in a flood area, I hope by darrylo · · Score: 2, Informative

    I'm sure they've thought of this, but I really hope that the river next to it doesn't flood ....

    (Rummages through FEMA's awful web site for flood maps) Well, that's interesting. Apple's probably OK, as the 1% flood line doesn't appear to cover their site. However, there's an interesting line on the map called, "limit of study", that appears to end before the site... Assuming that I have the right location, google maps is here, and here is FEMA's flood map (note: FEMA's link was working earlier, but now appears to be broken -- I hope I got the link right).

  12. Re:Hey, by PPalmgren · · Score: 2, Insightful

    Data centers don't really create jobs. Estimates are at like 100 tops.

    Yeah it gave the building contractors something to do, but it would have been better spent towards our shoddy roads.

  13. Re:Hey, by jcr · · Score: 2, Informative

    Because 1) Apple's already got a massive data center here, and 2) it's a good idea to put redundant data centers on opposite sides of the country.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  14. Re:The article seems to say.. by node+3 · · Score: 5, Insightful

    Do iPads/Phones/Fish have the bandwidth to stream high-quality music anyway?

    802.11n isn't high bandwidth?

    I remember something about the iPad not getting a great wireless signal.

    iPads get great wireless reception and they get poor wireless reception, just like pretty much anything wireless. Somebody who got poor wireless reception posted about it and you mistook that for a universally applicable anecdote.

    This will give them control over your entire media collection.

    No it won't. But that does fit the present Slashdot narrative regarding Apple.

    In an instant they could wipe it from existence or do whatever they want with it.

    Including the backup copy in my physical possession? And there's a huge difference between "could" and "would". If Apple ever did this deliberately, that would instantly decimate their user base as users leave that service in droves. Even if they did it accidentally, it would have a huge negative impact. I think it's fair to say Apple won't do something like that deliberately, and with a billion dollar datacenter and their technological skills, they should be able to keep from doing this accidentally as well.

    You could promote the exact same fear about hosting photos on sites like Flickr and Picasa, or files on dropbox, etc. But you won't because it's a silly concern that's easily protected against. But because this is Apple, well shit, "worst case scenario" is synonymous with "most likely scenario" as far as many of the posters here are concerned!

    I don't have any Apple devices, but if I did, I know that I would not upload my high-quality, offline available music to a server where it will most probably be re-encoded at a lower bitrate so they can stream it back to me.

    802.11n is fast enough to stream HD video. Even a completely non-compressed surround sound 24-bit 192kHz would have no problem being streamed over 802.11g. Since you likely don't have your music in that format, let's assume by "high quality" you mean FLAC. Apple's lossless codec (ALAC) is similar. So, pretending for a moment you are talking about ALAC-encoded music, that's only about 700kb/s. You can even stream that over 3G. And if it's the more likely scenario of being 256k AAC or 128-256k MP3?

    Maybe it'll be optional, but from what I've seen of Apple they will force their users to make use of it.

    How the fuck do you think they will accomplish that? Do you think they will remove local storage of music from iPhones/iPods/iPads? Do you think they will stop allowing local storage in iTunes? If something like this comes to pass, it will be in addition to how the devices already work, and people who aren't all "Steve Jobs is an evil mastermind hell-bent on fascist world domination" will fucking love it.

  15. Re:The article seems to say.. by node+3 · · Score: 2, Insightful

    Yeah, offering optional services that people will find compelling enough to voluntarily pay for. What an evil manipulative bastard!

  16. Did you mean... by e065c8515d206cb0e190 · · Score: 2, Funny

    the only customer for Xserves?

    Let's face it... Apple has proved to best cost effective in the recent years, so they'll probably buy cheap dell hardware and assemble them on a Linux grid.

  17. Re:Interesting how bright white the complex is by goodmanj · · Score: 2, Funny

    Nah, it's just styling. Ten years ago, Apple would have built six little ones in rainbow colors; five years before that it would have been matte black, and five years before *that* they'd have painted it beige.

  18. Re:vacation Louisiana by node+3 · · Score: 2, Informative

    I had no idea top500 was about datacenters...

    You're right, it's not. It's about supercomputers. The first one on the Top 500 list I could find information on regarding area was #4, Kraken. It's only 2,000 square feet. OP just needed an excuse to put down the iPad, lest he risk loosing the "leet" 3's in his his username.

  19. Re:Nothing to be proud of by node+3 · · Score: 2, Informative

    Apple sells hardware. All of this is non-revenue generating investment, it's just a way to consume profits.

    No, but it's a way to create future profits by making their hardware more appealing through cloud services the way the App Store has made iPhones more appealing to consumers.

  20. Re:Hey, by quacking+duck · · Score: 2, Insightful

    It was Apple's after-tax money to spend as they wished, not the local, state, or federal governments'. Without a major building there, Apple couldn't care less about the roads in that area. Now that they have a presence, governments get money from taxing datacentre workers salaries, the property, and operations (power consumption, bandwidth, capital costs, etc), as well as the income from these building contractors.

    If major roads are that shoddy, the problem is with the government(s), and/or the people who vote for them. Either taxes are too low, or the people/government actually don't care enough about the condition of the roads.

  21. Re:What OS? by fnj · · Score: 3, Informative

    Sigh, no to both posters, OS X is neither Mach nor BSD. It is built on XNU, a hybrid kernel built on Mach, with BSD bits to provide the Unix process model, POSIX API, the network stack, file systems, and some other goodies. The BSD bits were adapted from FreeBSD with significant modifications. There is also something called I/O Kit to provide drivers, and this part is unique to OS X.

    XNU has been greatly developed from the original created by NeXTSTEP. The Mach part has been changed from Mach 2.5 to Mach 3.0, the BSD part has been changed from 4.3BSD to FreeBSD as a base, and Driver Kit has become I/O Kit.

  22. Re:Nothing to be proud of by nyctopterus · · Score: 2, Interesting

    I'm pretty sure Apple has noticed a problem that many other people have. If you have several devices (iPhone, iPad, iMac, lets say), and a large collection of data (documents, music, videos, etc.) keeping all this stuff in sync is a royal pain in the arse. It's also damn annoying having to choose what to put on you portable devices. As a hardware manufacturer that want to sell you a stack of devices, Apple has a huge interest in make the management of your data between these devices seamless. Apple's efforts in this direction have been a bit fumbling so far. Manual syncing's not great (Steve Jobs actually mentioned this when he was launching the new Apple TV), and MobileMe is clearly inadequate.

    I suspect Apple's heading to a stream anything you have to any iDevice you have any time you have a network connection. They need to to keep their multi-device hardware business competitive. To do this, they need massive data storage and streaming capabilities.

    All seems pretty obvious to me.

  23. Reading is not writing... by crovira · · Score: 2, Informative

    The OP asked "Is there a square meter of the Earth's surface that hasn't been flown over and photographed in the last month?"

    The answer is NO, by several sources, down to a resolution of less than 3 inches.

    Just because you don't have access to it because you can't find better than KH-11 imagery doesn't mean that the imagery doesn't exist.

    I have seen embarrassing photos of infamous people sunning themselves, from 490 miles away. :-)

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.