Google Algorithm Discriminates Against Bad Reviews
j_col writes "According to the official Google blog, Google has altered their PageRank algorithm to not give back linking points to bad reviews of websites belonging to online retailers, following the publication of a recent article in the New York Times describing one woman's experiences in being harassed by an online retailer she found via Google. The specific changes to the algorithm are of course a guarded secret. So considering that these changes are already live, how do we know how the algorithm determines a bad review from a good one, and whether or not innocent online retailers will be wrongly punished by having their rankings downgraded?"
then it wouldn't work. (No, they wouldn't have to kill you.)
Almost by definition, they have to keep the details secret. It sounds as though they verified the results empirically and didn't find false positives, but that's all we've got to go on.
... now back to the bit mines.
...of google search results for 'discount designer sunglasses'
So is it really 'buried?'
He who knows best knows how little he knows. - Thomas Jefferson
"Google has altered their PageRank algorithm to not give back linking points to bad reviews of websites belonging to online retailers"
Uh, no. Google changed it so that websites of poorly reviewed retailers lose points, not the reviews themselves.
"National Security is the chief cause of national insecurity." - Celine's First Law
... not "bad reviews", which would be very anti-consumer.
Instead, the poorly reviewed products and services are going to lose index.
This kind of selective pressure will reward those companies whose services and products garner better reviews.
I just wonder if this will lead to more astroturfed reviews and payola for review-sites like Yelp.
Make sure everyone's vote counts: Verified Voting
Bad reviews are 9:1 good reviews as far as effect on corporate/product image. (As much as marketting research numbers can be believed.)
The blog does not say what the contributor says it does. The closest it comes is noting that the links from the negative reviews never counted in the first place because the sites hosting the reviews used the "rel=nofollow" attribute on the links. What it does say is that they have altered the algorithm to punish bad businesses more effectively in response to the NYT article that suggested that being bad could be good for business.
Move along, nothing to see here!
They look for phrases like
... who feels like Google results have gotten really, really bad? I know it can come in waves as the SEO arms race progresses, but srsly. I feel like Google's user base has shifted from technical people to the average populace, and so have the results.
One hopes the guys at Google took into account the business that sets up a fake review site for the purpose of posting negative reviews of competitors to get Google to falsely downgrade them. My bet's on a manual filter to remove such sites, probably based on a discrepancy between those sites and every other review site.
This kind of selective pressure will reward those companies who can afford to pay people to destroy the page ranking of their competitors.
FTFY.
Cue Vitaly Borker doing his Darth Vader impersonation; "Noooooooooooooo!"
Google is the worst company ever. They sold out and went evil. I give their company a poor review and personal rating.
.
.
.
good great wonderful cheese love flowers butterflies excited appealing chocolate yay amazing cool googlicious
Just disrupt the deflector shield with a tachyon burst.
Safe bet ... as they say in the article, people are trying to game Google rankings constantly ... if there's money to be had, someone will keep trying.
Lost at C:>. Found at C.
Its a long interesting read.
Quite the character mr. Borker is.
http://www.nytimes.com/2010/11/28/business/28borker.html
Your point would have been better accepted (to me anyways) if you hadn't used the "Fixed that For ya" meme -
But yes, I fear this won't encourage more positive reviews but only more negative reviews between competitors.
Perhaps it will eventually reach a point where competitors will push each other into the dirt with bad reviews and a completely unreviewed product will be the one with the highest rank.
You have to wonder if Mr. Borker is familiar with that phrase.
Will you be the first to start a new search engine for the technical? www.1337-$34R(|-|.com?
This kind of selective pressure will reward those companies who can afford to pay people to destroy the page ranking of their competitors.
FTFY.
I thought about that but the article states that
an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience
.. I presume this means that the weighting would not be linear, but more like an exponential dropoff when reviews are numerous, time-disjoint, and all negative. I'm sure Google has done at least a sample analysis using their mountain of data. I think the biggest point made here is that (as a vendor) services to monitor your product/service will become increasingly important so you can reply to negative reviews and actively manage any trolls... whether this leads to more engagement or simply more astroturfing is yet to be seen.
Make sure everyone's vote counts: Verified Voting
bad reviews return to make decisions about company..namely not to use them.
The Kruger Dunning explains most post on
How do we know that all of the "Barack Obama sucks" websites out there won't make it harder to search for the White House? Just one example of where semantic inclusion may not work.
Article submitter sounds like a SEO moron suffering from a case of sour grapes.
There is a war going on for your mind.
The specific changes to the algorithm are of course a guarded secret.
Then...
how do we know how the algorithm determines a bad review from a good one, and whether or not innocent online retailers will be wrongly punished by having their rankings downgraded?
Er, you don't. That's on account of their being a closely guarded secret.
Google is a private company, not some utopian public service. Sheesh!
http://xkcd.com/810/
You are guilty of reification. Information does not want to be free. Information does not want anything, because information is not a conscious entity capable of thought, desire, or volition. Treating abstract concepts as though they had thoughts, needs, or desires is faulty logic.
I write sci-fi for metalheads
I tried to post this earlier (guess I was too slow). But, considering that Google specifically said they would be looking into this later, that means: In the (paraphrased) words of Coots and Gillespie: They are making a list, And checking it twice; gonna find out who's naughty and nice"
excitingthingstodo.blogspot.com
If Google's change does what's intended, downrank URLs of merchants who invite furious web opinion as a marketing ploy to game search engines, only the losers, like bile-thriving DecorMyEyes' Vitaly Borker will seek alternative means of self promotion. Frankly, I suspect that's a pretty small contingent of potential astroturfers -- 'hundreds' according to the Google blog.
I suspect that Google has indeed applied Sentiment Analysis, but done so narrowly, targeting only (1)merchants described with (2)domain-specific epithets and phrases from (3)buyers who are unhappy.
BTW, here's the link to today's NYT article. It and Sunday's original article are an worthwhile read.
I wonder how well that algorithm works with sarcasm.
Good security is based upon reality and common sense. Common sense is a function of having common knowledge.
TFA specifically indicates that they don't do something as straightforward as is described (which would be sentiment analysis). Instead, they implemented some algorithm that lowers the ranking of some merchant websites that, according to them, provide a poor user experience. No further details on how their algorithm behaves are given. It doesn't even indicate that people giving poor reviews of the merchant or website factor in to the ranking change at all. (The only part where this comes in to play is their mention that many websites hosting reviews use rel=nofollow to avoid promoting any linked-to websites, which is preexisting behavior.)
I wrote my favorite escort a glowing review, all about how much and how hard she sucks, and now google is going to downrank her and it will be all my fault! This is terrible...
On a more serious note, correctly assigning "positive" or "negative" to a given adjective or phrase, across a wide range of subject areas, must actually be something that would give the computational linguists a bit of trouble(or 10,000 interns a very boring time of it)... Simply parsing star ratings or "out of 10" is easy enough; but is a vacuum cleaner that sucks good or bad?
Battling algorithms This will be fun to watch.
For justice, we must go to Don Corleone
I hope it does not also cause anyone to miss those negative reviews that have horrible writing errors and flawed arguments. Those can sometimes help the product maker.
Why is everyone acting like page ranking should be anything but whatever Google wants them to be? They are free to use whatever they wish to determine the search results. If they decide to never show Hotmail when you search for email, there is absolutely nothing wrong, ethically or legally, with this. They are free to shun a competitor. They are free to put you last on every search if they just simply don't like you. They can put whatever they want into the search results, in whatever order they wish, with whatever advertisements they want, and it is legally and morally fine.
If their results start to suck, then people will switch to a different search engine, as has already happened once. There are dozens of competitors, any one of which will gladly take Google's place as the top search engine. The market will decide. The only possible result of these "investigations" is the government stepping in and telling a website not only what it must link to, but the order it must link them in, and that's just not a sane proposition. Every site that isn't first of second in the results would jump on that bandwagon. Search engines would become nearly useless, returning crappy sites who were the last to sue before the ones we'd want to see.
Has everyone forgotten that Yahoo used to be number 1, with more market share than Google has now? That they lost the #1 spot because Google's results were better? That all of this was a result of word of mouth? Why is there a sudden assumption that this couldn't happen again?
Search results should, and really must, be whatever the company provides them wishes them to be. The consequences of anything else lead to an internet you would not want to be on.
This sentence no verb.
Google and its gullible users are still a problem.
And what's to prevent retailers from burying competitors by posting smack about them, or paying SEO companies to post smack about them, now that Google makes a (naive) attempt to evaluate semantics?
Append "&nfpr=1" to the search URL. If you use keyworded bookmarks in Mozilla: http://www.google.com/search?q=%s&nfpr=1
how do we know reviewers won't start giving positive reviews so that the reviews themselves get better rankings?
This is the fundamental problem with "crowdsourcing" reviews. Where the number of reviewers is large compared to the number of items being reviewed, as with movies, it works fine. Where the ratio is small, it doesn't. It's far too easy to game the system. There are automated tools for that.
This problem has become worse since the October 27th change to Google, when Google Places/Maps results were merged into web search. This made "local" results much more prominent. Look at the first screen of Google search results for a local product or service. Most of what you see are Google Places results, maps, or ads. The organic results are so far down they don't matter.
As a result, the "black hat" SEO companies are now aggressively targeting Google's places and maps system. "Convert Offline" is quite open about this, with their article Dominating Google Maps- The Most Effective Spam Ever And What You Can Learn From It" In some ways, Google Places is more vulnerable to attack than organic search. The number of web mentions of a local business tends to be small, so the amount of phony material that has to be generated to make a business look good is also small. Each mention carries a lot of weight.
Google might lose this battle. Craigslist did. Back in 2008, Cory Doctorow wrote about "Spammers discuss breaking Craigslist verification system". It's become much worse since then. Personals were the first to go, and are now over 90% spam. Then Computer Services and Self Employment fell to the spammers. Jobs and Real Estate are under attack. Along the way, Gmail became a spam haven, especially after Jiffy Gmail Email Creator became widely used.
The fundamental design assumption of Google is that important stuff has lots of links to it. That's not a valid assumption in local search.
Perhaps they found a way of linking with Better Business Bureau search results?
'Decor My Eyes', the company in question from the article, has a BBB rating of F with nearly 300 complaints. The blog specifically states they are not using Sentiment Analysis. Seems like the best alternative, in my opinion.
Except as the google blog post stated, negative reviews don't harm the company's site, they just don't get positive boosts and credit from it.
Essentially before, both positive and negative reviews helped and counted, now only positive reviews help and count. This doesn't allow other companies to destroy other's page rank.
About 11,700,000 results * burst into flames
2 results (all Slashdot) * still sobbing for her pet rabbit
3 results (two Slashdot) * sucked into the trans-dimensional vortex
2 results (all Slashdot) * shouldn't even have been any radioactive material IN a children's book
2 results (all Slashdot) * and that's how little Tiffany learned about death and accidental dismemberment
3 results (all Slashdot) * came to my home and set it on fire and then kicked my dog
2 results (all Slashdot) * never knew I was capable of that sort of pain... This was disappointing...
2 results (all Slashdot) * ordered the complete Beethoven Symphonies and the discs had nothing buy Justin Bieber on them
6 results (one Slashdot) * contained a live bobcat... c'mon only 6?
About 3,780,000 results * would not buy again
Any other questions that could be answered by reading even just the first half of the first sentence in the summary?
ASCII stupid question, get a stupid ANSI
The specific changes to the algorithm are of course a guarded secret. So [...] how do we know how the algorithm determines a bad review from a good one
I think you pretty much answered that one yourself.
As soon as the first scrolling image search page loads, scroll really fast to the very bottom. There's a link there to switch to the "basic version". :-)
How can a competitor utilize poor reviews to destroy their competitor when Google is ignoring links from poor reviews. The positive reviews will still boost the page ranking while poor reviews, rightful or astroturf, will be ignored. So yes their competitor could create bad reviews that Google will ignore, but that seems like a big waste when they could just write no reviews and Google can ignore those as well. At worst some of those bad reviews would get included in the page ranking and actually improve the position of their competitor.
Clearly you don't understand what this change does, and you just want to make wild claims that are completely invalid.
The whole point of the Google change is to not include bad reviews in the page ranking. I actually means that you can't destroy a competitor with bad reviews because those bad reviews will not affect page ranking. Previously both bad and good reviews increased the page ranking. This caused products that where poorly reviewed to be at the top of the page rankings. Now it will take more positive reviews to move to the top of the page ranking, while negative reviews will have no affect on the page ranking at all.
Now this does not stop a competitor from creating negative reviews and increasing the page ranking of the review it self so it shows up above the actual product in the rankings, but that's nothing new with this change, that possibility has always been there.
This just stops all the links from [yourproduct]sux.com from actually making your product show up higher in the page rankings.
Well, of course it will.
By the way, double-spacing every sentence is annoying to read.
Don't you think?
I wonder whether this will affect the rankings that appear when you google "santorum". The google bomb has been a sort of bad review of the guy, after all.
Speaking of Vitaly Borker, the cocksucker from the NYT link:
http://brooklyn.blockshopper.com/property/3087270008/56_beaumont_street/
718-332-1226
He says to call anytime, day or night (seriously, I'm not trolling here). Loves his job, I guess.
I would have preferred a sentiment indicator instead of a simple filter. If only good reviews are searchable, does that mean every one listed as a search result will "above average". Seems like this will lead to more confusion and mistaken belief that Google curates the web instead of just presenting it, warts and all.
I wonder if this will affect movie reviews. Hey! Why can't I find "Ishtar" anymore?
like this?
"Google has altered their PageRank algorithm to not give back linking points for bad reviews of websites belonging to online retailers"
Either way it was obvious to me what they meant considering the recent article about negative reviews getting high pagerank last week: http://tech.slashdot.org/story/10/11/28/135220/No-Press-Is-Bad-Press-Even-Online
Maybe try not to be such a grammar nazi, asshole.
j/k love ya bro
How many more years will slashdot have an off-by-one error on your Score in your profile?
Actually, it's kind of interesting how that article went up and then less than a week later Google changed their entire algorithm.... affecting millions of people. It's like they're reading Slashdot's mind man.... trippy.
How many more years will slashdot have an off-by-one error on your Score in your profile?
No it doesn't, dickwad, because that's not what Google's doing, either. Read the article before putting your head up your ass.
Also, the headline matches the incorrect claim, and Google isn't "discriminating against bad reviews."
I had the same problem. I didn't understand WTF the summary was saying, so I had to RTFA.
Hey, wait a minute. googleblog.blogspot.com is gaming the system to get more pageviews, by getting people to post bad summaries to Slashdot!
Slashdot's editorbot should use the coherency engine on summaries, and if the summary doesn't make sense or has too much non-humorous ambiguity, it should penalize the linked articles.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
How do you know that you're really finding what you need on the first page?
Maybe you need to go deeper.
read the what?
How many more years will slashdot have an off-by-one error on your Score in your profile?