Slashdot Mirror


Bing Is Cheating, Copying Google Search Results

An anonymous reader writes "Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google's results, then uses that information to improve Bing's own search listings. Bing doesn't deny this."

35 of 693 comments (clear)

  1. Cheating? by jdelisle · · Score: 4, Insightful

    And why is that cheating? Sounds like simple observance in an effort to get improve results.

    1. Re:Cheating? by Anonymous Coward · · Score: 4, Insightful

      "Simple observance in an effort to get improve results."

      If I said that to my teacher when caught cheating, I doubt it would have had much sway.

    2. Re:Cheating? by yincrash · · Score: 3, Insightful

      It's like a student cheating on his homework by copying the smart kid. It will only work as long as the smart kid sticks around.

    3. Re:Cheating? by MrHanky · · Score: 5, Insightful

      It only improves the results for as long as Google is better than Bing. Basically, Microsoft trusts Google more than it trusts its own product.

    4. Re:Cheating? by MightyYar · · Score: 4, Insightful

      And why is that cheating? Sounds like simple observance in an effort to get improve results.

      I don't think that it is cheating.

      It is slimy, though. Intercepting your customers interactions with a 3rd party for your own benefit is slimy, even if they do click on an "agreement" that they don't read or understand.

      If you want this kind of information, you should pay people for it or make it specifically opt-in. Neilson would be the closest example from the pre-dot-com world.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    5. Re:Cheating? by mibe · · Score: 4, Interesting
      It's cheating because instead of generating good search results, they look at someone else's search results and output those. It's not theft, it's not illegal, but it is kind of a shitty thing to do. Or, here's how the guy interviewed in TFA said it (pretty well if you ask me):

      “It’s cheating to me because we work incredibly hard and have done so for years but they just get there based on our hard work,” said Singhal. “I don’t know how else to call it but plain and simple cheating. Another analogy is that it’s like running a marathon and carrying someone else on your back, who jumps off just before the finish line.”

    6. Re:Cheating? by tendrousbeastie · · Score: 3, Insightful

      It depends on the purpose of the practice.

      The purpose of an exam is to test the student's knowledge and abilities, so using someone else's answer clearly damages this.

      The purpose of an admin password is to prevent unauthorised access, so sneaking a look over the admin's shoulder violates this purpose.

      The purpose of a search engine is to provide search results that match the user's desire for information. What Bing are doing is compatible with this purpose.

      That doesn't mean its right, I'm just pointing out a couple of false analogies.

    7. Re:Cheating? by bmcage · · Score: 4, Insightful
      It is cheating if you have an OS monopoly and a browser that a very large piece of the internet-users use, while Yahoo and Ask, .... don't have that advantage.

      At a minimum they should add a "provided by google" after the link :-D

    8. Re:Cheating? by Idbar · · Score: 4, Interesting

      Dude, really? On my only interview I got with a guy from Microsoft I was asked if I knew how to build a boat, when I said no, he said how would I do to build a boat for a customer.

      I started to make a list of things I would to to build a boat and then I was asked what would I do if I was asked to have it faster by the customer. My reply was to look into what could wait to be installed later.

      All this time I've been questioning what I answered wrong. And It seems clear now (yes, I didn't get into a second interview): The answer is "copy one", "buy one and disassemble it" or "buy one from the company and make it look like it's yours". Darn! I wish I knew this before my interview! I guess thanks go to Google.

  2. Terrible. by CannonballHead · · Score: 3, Funny

    They should really reinvent the wheel. Copying Google's wheel isn't fair! ...

  3. Not that suprising. by wideBlueSkies · · Score: 4, Interesting

    I don't expect any mod points for this post... but I'll just say that I'm not surprised by this. Since the launch of Bing, I've kind of questioned how MSFT could have come up with a 'superior' search engine so quickly. Their second (at least) attempt since 2000.....

    --
    Huh?
    1. Re:Not that suprising. by fusiongyro · · Score: 3, Informative

      If you actually read the article, what you'd find is that they actually put fake search results into Google's database associated with random strings of characters. They searched for these strings on Bing and got no results, then searched for these strings on Google from IE and went back to Bing, and whaddayaknow, there were the results. This is like finding out that McDonalds got the Big Mac you're eating from the Burger King across the street in a different box.

      All search engine business works by selling ads by usage. Usage is correlated to search result relevance. If Bing is a shell on top of Google, but selling their own ads rather than Google's, it's obviously a violation of Google's terms-of-service at least, if not breaking other laws about theft of intellectual property. Google doesn't maintain their algorithms and massive databases so that Bing can piggyback on them without paying for it.

  4. The decision engine by imthesponge · · Score: 4, Funny

    It just made the decision to copy from Google.

  5. Yahoo by Reorix · · Score: 5, Funny

    Yahoo -> Bing -> Google

    Looks like Yahoo gets the 3-day-old-bagel of search results.

  6. homework analogies aside by OrangeTide · · Score: 3, Insightful

    It seems like this is publicly available information. Were there any stipulations, even if informal, on how that information could be used?

    --
    “Common sense is not so common.” — Voltaire
    1. Re:homework analogies aside by Jahava · · Score: 5, Insightful

      It seems like this is publicly available information. Were there any stipulations, even if informal, on how that information could be used?

      Nobody's saying this is illegal (... yet?). Rather, it significantly reduces Bing's legitimacy as an innovative search technology and as a competitor to Google. In literature, using someone else's work requires a citation. For all ethical purposes, Bing should be labelled "powered by Google".

    2. Re:homework analogies aside by Omnifarious · · Score: 4, Insightful

      Like much of what Microsoft does, it's not technically 'wrong', but it certainly is pretty darned sleazy and underhanded.

      And like most people who defend Microsoft, you concentrate on what's 'wrong', not whether something is sleazy or underhanded. I don't like companies that do sleazy and underhanded things. If they do it to their competition, they'll do it to me if they think it'll make a buck.

    3. Re:homework analogies aside by anyGould · · Score: 3, Informative

      Quote the whole phrase. If Bing uses Google, it's less legitimate as an innovative search provider. Obviously, using (and improving upon) someone else's technology doesn't reduce the usefulness of your own technology. It just makes you a fork.

      Or worse, one of those meta-engines. Only difference is that Bing has it's own engine (that it doesn't trust enough to use solo).

      Also, the SEO folks will avoid Bing now, since they can get the same result by targeting Google (if you make it on Google, Bing will pick you up as well for free!)

  7. Re:Oblig Car Analogy by Socguy · · Score: 4, Insightful

    No, but it is cheating if you lash your Toyota to the Ford then claim better fuel economy.

  8. RTFA by Ecuador · · Score: 4, Insightful

    From the article it seems that MS is tracking which google (and I assume any other search engine, including Bing) search results people are clicking, and then trying to promote these in their results.
    It does sound like something very logical to do to improve search results, doesn't it?

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
    1. Re:RTFA by Ecuador · · Score: 4, Informative

      Let me make this plain to you:
      Bing does not seem to care about which results Google returns. What it cares is the sites people choose to visit as a result of a search query. When people use bing for searching, bing can always get that piece of data and improve results, when people use their toolbar they can also get that information from queries running on other search engines.
        The "fake results" were real sites that were just unrelated to the search. So bing was seing people after searching for something to be clicking on a website it thought irrelevant. In 7-9% of the cases that result got a good boost in Bing results, after all if people really do want to read that after doing that search, why not put it there?
      It is interesting that this worked for only a small percentage of fake results, when all the queries where strings that would not be typed naturally, so had no "real" results, although it is expected that Bing would not "blindly" use clickthrough data, but only along with other factors.

      --
      Violence is the last refuge of the incompetent. Polar Scope Align for iOS
  9. Close the loop? by TerranFury · · Score: 5, Interesting

    Now what happens if Google, to improve its search results, starts copying Bing as well? Is this feedback interconnection stable, or will it merely result in spurious noise being amplified, which commentators will misidentify as vast social movements?

    1. Re:Close the loop? by nedlohs · · Score: 5, Funny

      It will become self aware, and set in motions events that end up with humans being used as batteries in vast farms.

  10. Never Understood by Phoenixlol · · Score: 4, Informative

    why people ever said Bing returned more relevant results. Maybe it's just because I've been using Google forever that I now know what to type in to get the results I want, but running the same searches over at Bing has_never_gotten me as relevant results.

  11. Re:Oblig Car Analogy by Runaway1956 · · Score: 5, Insightful

    You really didn't RTFA, did you? Google set up FALSE, or FAKE results, and Bing copied them right onto their own search pages. Bing wasn't just watching Google - they outright stole Google's faked data. In the car analogy, Toyota would have watched to see what Ford was building, but Ford would have caught on, and set up a parking lot full of plywood cars without motors. Toyota then stole the fake cars, rebranded them as Toyota, and sold them on the market. Geeez. Microsoft fanbois will go to extremes to justify anything and everything that Microsoft does.

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  12. Mountweazels by jfengel · · Score: 5, Interesting

    Dictionary makers deliberately introduce "mountweazels", fake words designed to catch people violating their copyrights. Map makers use "copyright traps", fake streets.

    Sounds like Google did this on a one-time basis, but it seems to me that they could make it permanent. If nothing else, finding the mountweazels could be fun.

    They already have a few jokes interspersed, like "anagram" and "french military victories". I wonder if Bing shows unexpected results for those.

  13. google instant vs duckduckgo by GodWasAnAlien · · Score: 5, Interesting

    People are not leaving Google because other search engines are getting better.

    Rather, people are leaving because Google is getting worse and has lost focus of search simplicity.

    Google instant drove me out.

    If start typing and several pages fly by per second, this increases the garbage to information ratio, is inefficient, and disruptive. Often, the result is a blank page.

    I switched to duckduckgo, as it simple, and the results are good.

    Occasionally, I will use !g in the duckduckgo search to access google, but I try to avoid it.

    Google should stop worrying about Bing, and look within.

    1. Re:google instant vs duckduckgo by Anonymous Coward · · Score: 5, Insightful

      DuckDuckGo is largely redisplaying results from Bing, which as this article points out, is itself taking results from Google. So if you think the results there are good, that's not really a surprise - they come from the big G.

      Also, you can easily switch Instant off if you don't like it.

  14. Good point by suomynonAyletamitlU · · Score: 4, Informative

    You know, people complain that Chrome--built on Chromium, an open source browser, could be sending who knows what to Google about your browsing habits. However, Chrome is entirely optional and user-installed, whereas IE comes standard with windows--to the point where they got in huge-ass trouble previously for stifling competition with it. But while Google lays its cards out for everyone to see (except for the places where Chrome isn't Chromium, admittedly), in order to forestall objections that they might be doing something like this, Microsoft flat-out does it, behind your back.

    Now, some people have said it's a Bing Toolbar thing, and I dunno, not having RTFA; but even so, how often is that going to be shovelware that preys on unwitting users, like every OTHER friggin' IE toolbar? So not only is it preying on Google's algorithm, not only is it stealing user data, it's also coercing unwitting users to be their mule in this attack.

    There's nothing you can say that makes this taste even marginally better. It's shit, and the Bing team should be ashamed, if not prosecuted.

  15. Bing does not deny this != Copies Google's results by Tawnos · · Score: 4, Interesting

    Most likely, Bing is acquiring clickthrough data from textbox input and pairing it with link click followthrough. That is, Bing watches what people type and what links they click after typing it. Did Google ever try other mechanisms to munge results, such as using an internal search page (i.e. one where it uses some proprietary engine to search, say, a forum) and see if Bing started reporting those results? If so, it would indicate that coming from Google had nothing to do with the mechanism of acquisition, and that it was strictly parsing URL or textbox entries combined with link clickthrough. Implying that Bing's response of "we use a lot of vectors" is the same as saying "we steal stuff from Google, so what" is trolltastic at best, and blatantly misleading at worst.

  16. Not Publicly Available Information! by eldavojohn · · Score: 5, Informative

    It seems like this is publicly available information.

    But it's not, you obviously didn't read the article. Here was the process: 1) Google employee makes sure some fake word does not exist in google or bing search results. 2) Said employee points google's cache results of that word to some random page. 3) Said employee uses Internet Explorer at his desk at Google to make the search appear in Google, then selects the only link as the correct thing he was looking for and Bing somehow acquires this information. 4) Search now appears in Bing.

    I've highlighted the step that isn't really public information. The step that indicates to Bing that the link is interesting to someone, the step that they are acquiring through internet explorer! Total privacy violation, in my opinion.

    --
    My work here is dung.
  17. Can Bing do Exact Text Searching by harl · · Score: 3, Insightful

    Can Bing do exact text searching. And by exact I mean exact. Contrary to what Google thinks capitalization and special characters are important. Stop throwing them away Google!

    --
    I find being offended by me offensive.
  18. Re:Cheating? No. Bad analogy. by Frosty+Piss · · Score: 3, Insightful

    If I said that to my teacher when caught cheating, I doubt it would have had much sway.

    Bad analogy. This isn't a test.

    --
    If you want news from today, you have to come back tomorrow.
  19. Is It Illegal? by AftanGustur · · Score: 4, Insightful

    Suffice to say, Google’s pretty unhappy with the whole situation, which does raise a number of issues. For one, is what Bing seems to be doing illegal? Singhal was “hesitant” to say that since Google technically hasn’t lost anything. It still has its own results, even if it feels Bing is mimicking them.

    The same can be said when I copy a DVD, RIAA hasn't lost anything, they still have their own copy!

    --
    echo '[q]sa[ln0=aln80~Psnlbx]16isb572CCB9AE9DB03273snlbxq' |dc
  20. Re:Cheating? No. Bad analogy. by lennier · · Score: 4, Interesting

    Yeah! Everybody knows there's no such thing as cheating in business.

    Silly rabbit! Ethics is for kids!

    Of course there's ethics, and the ethical thing to do is to improve your offering to give the customers what they want. And since the search market is all aggregating third-party data to start with, I don't see why it should be 'wrong' to aggregate another aggregator's data. Don't we want an open Internet? How does calling meta-search 'cheating' make any more sense than calling pinging someone elses router 'theft'? Heck, in the before-time, there used to be entire search engines whose business model was *just* meta-search - anyone remember Dogpile?

    Now, depending on your competitor to give you honest responses to your mechanical queries, that might be a weakness...

    --
    You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC