Will the Apple TV Become a Gaming Platform?
An anonymous reader writes "New data strings uncovered in the recently released iOS 4.3 beta 3 suggest that Apple may have grand ambitions for its little hobby known as the Apple TV: the device may soon transform into a gaming platform."
Do we really need yet another Apple-controlled walled garden? Don't we have enough of those already?
Apple already tried a gaming platform back in the day. It was called the Pippin.
Is this idea gonna fly?
I was going to say the same at first, but then it occurred to me that it's not like the other consoles and whatnot are exactly open, are they? Control freakery is the norm, call-home DRM and collecting information about your every move too, and let's not forget that Sony just removed an official feature in a firmware patch.
And then we have such historical cases as Nintendo in it's NES days. Good Lord! Not only they determined what you can publish for their console, but also how many units you're allowed to sell, how many cartridges must you buy from them (whether or not you actually sell that many copies of the game), _and_ you had to write off the right to make software for any other platform for two years for the privilege of publishing for the self-important Nintendo. Took a lawsuit to get that crap removed.
Frankly, I don't think Apple can be any worse than the rest of the gang even if they were to try to.
A polar bear is a cartesian bear after a coordinate transform.
apple tv is nothing but a failed, overpriced and unnecessary piece of low tech electronics. also, apple does not seem to be focusing its massive hype machine on it. so, don't expect much t happen.
Wealth is the gift that keeps on giving.
This is going to sound awefully tangental... but does it ever seem to anyone else here that society as a whole is on a train to crapville and there's nothing the rest of us can do about it? I kind of relish the fact that growing up, everyone was buying general purpose computers made of roughly similar parts, which let me build many a personal computer throughout my life from parts made affoardable because of the economies of scale... so even if people mostly consumed, I could still create because the equipment was the same.
The Apple TV is all about consuming content. It's rather difficult to CREATE something using the Apple TV. Even worse, it's not even about consuming ALL content - my XBOX 360 can stream anything my computer can play (I admit not perfectly, but hey, from a basic beginning to end play of a file, it does a great job) - with the Apple TV (and most apple consumption products) one is so constricted by format specifications that not only is consumption the only thing you can do, you can't even consume EVERYTHING, we're talking limited consumption. But because of the hype, or the fact that people are OK with that or whatever, it becomes harder to find the stuff that isn't bound by those limitations.
If the Apple TV ever becomes a gaming platform, it won't be pushing any boundaries in terms of gaming, it'll be serving some sort of similar gaming content to the iPhone/iPad - though without a touch interface, you'll wind up with something less innovative. But because of the specs of Apple consumption devices, when the next generation of consoles eventually launches, how many homebrew games are going to take as much advantage of those consoles as they do today? I worry that you will see an ever greater rush to the bottom as authors vie for as large a slice of the ever more saturated pie as they can get. I don't blame the authors... because who could? Their needs to meet a market of some mass are understandable...
I guess I'm just not particularly looking forward to a world where instead of saying to a friend "Oh you want to create something like that? Well, let me help you get started, and best of all, you already have everything you need to get yourself started!" very few people will consume media that inspires them to create anything, and even should inspiration strike, the seperation of consumption vs. production machines might mean that fewer people in the future would have, by virtue of their consumption, the tools to create....
Of course, that's probably a worst case scenario...
Given the success of gaming on the iPod Touch, iPhone and iPad, it makes sense that Apple could provide installable application support on the AppleTV, now that it too has joined the iOS platform family.
It is worth pointing out, though, that with the addition of AirPlay, there is no reason why developers can't use the AppleTV as a remote display for a game, whilst the device (iPod Touch, iPhone and iPad) acts as a controller. Similarly, why not use these devices to control applications running on AppleTV? The Apple Remote app already does this, and I have a pinball game running on my Mac that is controlled by the iPhone - it is a reasonably good controller.
Any fool can talk, but it takes a wise man to listen.
oh yeah this thing will be useful for games without a gamepad or a touchscreen
and the game is on the TV. Easy. Everything is practically in place.
Apple is not a gamer company. iOS games are only used casually, and Apple hardware scores badly in the cost vs performance tradeoff. Gamers want to be able to tweak their hardware and Apple is not likely to allow this. So for casual games, Apple won't be able to compete with the Wii on the low end, and won't be willing or able to provide high end gaming gear to the hardcore gaming crowd. So this is like Rolls Royce selling bikes - won't work. Combined with the expected resignation of Apple's Glorious Leader Kim Il Steve, this will only improve odds for people going short on Apple.
AirPlay is a streaming protocol that buffers video before playback. Delay is unnoticeable when your sharing media, but would be unacceptable for gaming. However look at the (fantastic!) iOS game The Incident: when playing on iPad with iPad sending output to TV, you can use your iPhone/iPod Touch as a controller. Swap iPad for Apple TV and you get this rumor. Many other examples that use ios devices as controllers in intresting ways, for example Chopper 2 and Scrabble. As for "walled garden", isn't every existing game platform tightly managed? (ps3, xbox, wii)
Apple TV costs 99USD, the Wii costs over 200USD. And console gamers never want to tweak their hardware.
Developing for the iOS costs 99USD/year and you can decide your price for sales, of which you get 70%. That's a better deal than you usually get with publishers/distributors. Developing for the Wii requires licencing deals with Nintendo and a lot of capital and most likely previous successes in game development (this is the case with the DS at least). It's very likely you won't get 40USD out of the 50USD sales price for the Wii game. In addition you need to buy a devkit for the Wii. The Wii is not a HD device. The AppleTV is.
Indies would jump at this, fast.
Can it run doom yet?
Perhaps the string "Controller" simply refers to Model-View-Controller which is a common term when developing for iOS. No need to take rumors so seriously.
Apple is not a gamer company.
Uh... yeah. Neither is Facebook. Neither of them attract the existing gamer market much; but they are both like a factory that is just churning out new gamers that don't even identify themselves as such. Hell, my wife spends more time playing games than I do these days.
Bejewelled
Scrabulous
Farmville
vs
Bejewelled
Angry Birds
???
Profit
I'm sure someone more 'in the know' could expand that list a hell of a lot and put in numbers. Apple isn't a gamer company, they are also not not a gamer company. They're a platform company. That's actually closer to what nintendo, microsoft and sony all are anyways. If the games on the iPod/Phone are any indication, apple knows how to make a good platform. With their prices and terms of service, apple will be destroying the low end of the big three in 2... 1...
Apple has been launching a lot of "sneak attacks" lately. :P
The iPod was innocent enough, but through it they effectively (and quietly) ate up a chuck of the PDA market via the iPod Touch.
Via the iPhone, they are starting to threaten Sony's and Nintendo's handheld console market.
Gaming on the Apple TV seems to be the latest "salvo".
PS: I suppose most consider the Apple TV as a failure. While I don't own one, it doesn't seem that bad. It's a cheap "media" server that lets you rent videos and watch them on your HD TV, as well as display/playback media streamed from a computer network.
Angry Birds HD? Apple ceded the gaming field to Microsoft many moons ago, and hasn't done anything to position itself to compete in that environment since. Besides which, does Apple TV even have enough of a foothold for Apple to use it as a wedge into console gaming? Granted, this is anecdotal, but no one I know has Apple TV, and I have a couple of friends who would buy anything with a lower-case 'i' in the front. In fact, those same people use competing products which aren't handicapped by Apple's antagonism towards third-party developers.
I mean, I'm sure there are Apple fans who will buy anything Apple releases for gaming, and then tell everyone they know about how much better Apple TV is for gaming purposes than a PS3, Xbox360, or Wii, but I just don't see console gamers flocking to Apple TV. Nor do I believe that Apple TV will gain enough of a footprint as a media device to give Apple a foothold for gaming. Other multipurpose devices do what Apple TV does, only better, cheaper, and without the limitations. I don't own one, but I'm assuming that, like most Apple products, you only see the full functionality when you combine it with other Apple products.
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apple has never forfeited aesthetics, size, and quietness for the power required for a decent gaming platform. nor will they in the future.
Or maybe only a sound... "Meh..."
Y'know I'd buy one if Apple resurrected some old Mac games:
The Ancient Art of War
Armor Alley
Balance of Power
The Fools Errand
Cap'n Magneto
Continuum
Core War
Dark Castle
Dungeon of Doom
and
Orlando Poon's Toxic Ravine Clean-Up and Rescue Service
Shoot me, I'm old.
I'm a little confused by this. Is there a new Apple TV device coming out? Does the newest Apple TV device have any storage capacity? Do they expect people to own an iPhone so that there is a decent controller? Seems like an afterthought to me.
At the same time, Nintendo look increasingly like a successful toy manufacturer, who have feet of clay when it comes to actually making interesting games - and in attracting decent third party developers.
This will only be a success as a way of tying interactive content with TV shows. Unfortunately, established game makers have managed to accomplish a mathematical paradox: they've made tie-in into a 4 letter word.
Still, I see tremendous potential for folks like Zynga doing tie-ins with big media events. How about "Drinking Game"? People publish sets of rules before an event. (Academy Awards?) Then, you get to watch a set of virtual college students get sloshed playing the game. Viewers will vote up or vote down claims that rules were triggered. Drinking with the virtual students is entirely optional, of course.
The current generation AppleTV has Bluetooth for input and 8GB of flash that are inaccessable currently.
What Apple didn't have was a large base of apps that don't require touch screen and many of the other hardware expectations of the current iOS devices.
Introduction of the Mac Appstore fixes that and readies the AppleTV to become a portal for those Apps to be put onto an iOS device. You have to look at it from a very high level looking down at the synergies between the computers and their iOS devices. The overarching plan is to make development for any of them just as easy as the next and make Applications readily available across all devices. I expect that to be a huge focus for LION and this year's WWDC.
If so, keyboards will work natively with it just like they do with the iPad, iPhone and iPod Touch.
I've never thought to try a bluetooth mouse with an iOS device but I suspect that it wouldn't work. The GUI doens't have a mouse pointer.
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I don't think $60/game publishing houses are going to be too happy about competing directly with an iOS gaming device attached to living room T.V.'s. Nintendo was already crying in it's beer about the $1-$5 price points of iOS mobile games.
Have you not noticed the most popular use of the iPod Touch and iPad? Apple is about to do for living room game consoles what they did for MP3 players, smart phones, and tablet computers. I cannot wait!
I paid the going retail price for a Windows screen reader and got a free Unix computer!
Saurik said it best: "Engadget seriously believes that "ATVGamesStandingsController" has to do with physical game controllers as opposed to model-view-controller."
my other computer is your Windows(tm) box...
If they [and nintendo] were smart, they would smell a partnership amongst themselves....
Excellent observations! MS and Sony do not grok family entertainment, they only seem to care about teenage males. The Wii is cute, but I am too much of snob to buy new tech that only supports 480p. Apple is about to do for living room game consoles what they did for MP3 players, smart phones, and tablet computers. I cannot wait!
I paid the going retail price for a Windows screen reader and got a free Unix computer!
This would be a great way for Apple to introduce the notion I have believed would happen sooner than later. The entire line of Apple products will go to a multicore ARM hardware configuration, and what better way to do it than with a cheap introduction for lower power consumption and footprint than a gaming console for hard core graphics rendering and networking needs. I'm not a fanboy of Apple, at least for the past 4+ years since the introduction of Intel into the product lines. However, this may get me back into the fold if it were to happen.
Look beyond the "now". Complimented with a touch screen television (yes, a touch screen, voice activated Apple set-top television IS coming), and iPads serving as a unique controller for each user..... I think this might be something rather novel. It could bring a whole new meaning to "family game night" -- and as the previous commenters already pointed out, the apps already exist.
No -- "gamers" won't oblige. But this is a 99 dollar box, which might offer a neat way to play games and interact with other game-players.
I think there's an emerging market for active low wattage, always-on, local/internet connected home devices. It'll use less power then any PC/console and be easier to setup then a Linux wall plug computer. I can think of a few examples
Opening up the AppleTV to an apps market can really push its usefulness out when app developers think of it as a part of the household..
Let me answer your upcoming article: "Will Google TV Become a Gaming Platform?"... yes.
Agreed, but your are talking about a tiny slice of the potential market.
Not for the bulk of consumers, not when usability is a factor in measuring performance (and value).
Not at all! the AppleTV retails for less than the Wii!
I paid the going retail price for a Windows screen reader and got a free Unix computer!
You've already got millions of peeps buying these Apple TVs, which are fairly capable computers attached to everyone's TVs. It's a no brainer for Apple to enable users to link their iPhones/iPods wirelessly to their Apple TVs to use them as accelerometer and gyroscope based control devices for games...and to let the 3rd party game development community do their thing
My God can beat up your God. Just kidding...don't take offense. I know there's no God.
This an Apple walled garden. Is much eviler than other walled gardens 'cause it's Apple. And Apple's teh gay.
I drank what? -- Socrates