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Microsoft and Nvidia Abandon PC Gaming Alliance

An anonymous reader writes with this quote from PC Authority: "Ever since Microsoft turned its back on Windows gaming in favor of the closed Xbox ecosystem, the platform has been crying out for a champion. The company occasionally gives nods toward a revived focus upon PC gaming, most recently with yet another relaunch on Games for Windows Live and a trio of upcoming PC games, but when it comes to throwing cash around the Xbox is the beneficiary. What can definitely be said is that the one group that should be championing the PC, the PC Gaming Alliance, is going backwards. In 2009 the group lost the biggest PC game developer/publisher, Activision-Blizzard, and now it seems that both Microsoft and Nvidia have bid the alliance farewell."

8 of 195 comments (clear)

  1. No surprise by Sir_Sri · · Score: 4, Interesting

    the alliance doesn't seem to have done anything. Good idea, non-existant execution. The PC gaming alliance is called Steam, Gamersgate, Impulse, Direct2Drive, and for better or worse, The Pirate Bay.

    Steam, with it's billion dollars a year in sales knows what's causing problems, what you're playing (and how much), what you're buying, and has a fairly good sense of what developers should be building for. That doesn't mean steams data is applicable to every single user, or every scenario, or even that it is necessarily the best service out there, especially without WoW or starcraft the data isn't perfect. But it's more likely to be successful to have people motivated by support costs and sales than a hodgepodge alliance of people who mean well, but have no real money or clear direction to back up their goals.

    1. Re:No surprise by artor3 · · Score: 4, Informative

      Why would anyone make an effort to launch a non-Steam game under Steam? Not being sarcastic, just never used it.

      • Digital distribution, with easy and non-intrusive copy protection -- you need an internet connection to install, but that's it unless the publisher (e.g. Ubisoft) insists on more.
      • A digital storefront that millions of gamers see every time they play any Steam game, making impulse buys more likely.
      • A friends list that lets people see what their friends are playing, essentially giving free word-of-mouth advertising without even needing your customers to talk about the game.
    2. Re:No surprise by 0123456 · · Score: 4, Insightful

      Exactly. If Microsoft wanted to improve the status of PC gaming, they would produce a new XBOX with an x64 processor in it.

      If Microsoft wanted to improve the status of PC gaming, they wouldn't be trying to move people onto consoles.

      Their problem is that they've been successful enough at doing so to reduce most people's need for a new Windows PC -- gaming is about the only thing Joe Sixpack does which could stress a modern system -- without making any money from consoles.

  2. Champion by mehrotra.akash · · Score: 3, Interesting

    "the platform has been crying out for a champion" Thats what Steam is for!!!

    1. Re:Champion by artor3 · · Score: 3, Informative

      Steam is fantastic.

      "Bombardment with ads!" - Go into the settins and set your favorite window to "Library". You will never see another ad.

      "Some games require steam" - Because they use it as a multiplayer lobby (it beats GFWL and GameSpy) or because they use it as copy protection (it beats SafeDisc/Starforce/whatever else is around these days)

      "Always running" - File > Settings > Interface > Run Steam when my computer starts. Uncheck it if it bothers you that much. Lots of programs do the same thing.

      "Centrally owned" - If you refuse to use any software that's owned by a private organization, you're gonna have some trouble playing games.

      "Why not just use the internet?" - Because, as I mentioned above, Steam supplies multiplayer functions and copy protection. Plus they probably don't want to make it support IE6.

      Steam also syncs saved games and settings across platforms, provides in game text & voice chat, a very helpful friends list through which you can jump directly into a friends server, and tons of other nice features. Yes, you could get the same functionality by combining Direct2Drive, SafeDisc, Ventrilo, AIM, Games for Windows Live, and probably a few other programs. But that doesn't make Steam redundant. It makes all those other programs redundant.

  3. And... by amnesia_tc · · Score: 3, Interesting

    nothing of value was lost. Even if the whole of the PCGA dissolved, would anyone really care? The PCGA hasn't done anything for PC Gaming. There are more news stories about the PCGA getting a new president than there are stories about the PCGA doing something useful.

  4. Another M$ "partnership" bites the dust by Compaqt · · Score: 3, Insightful

    Nokia, you're next.

    --
    I'm not a lawyer, but I play one on the Internet. Blog
  5. Re:PC = Windows? by polyp2000 · · Score: 3, Insightful

    Game Developers are more than capable of developing cross platform. But they have to go where the money is and what the Managers say, games cost an awful lot to develop. and while developing the code to be cross platform may or may not impact much on development time , it certainly impacts on QA - you are at least tripling your playtesting time as you now have to support 3 platforms. Look at the market share of Linux and Mac and its obvious that while its possible to develop crossplatform - the additional cost of supporting those platforms becomes a real problem. Not to mention Linux having a million different distributions and questionable graphics driver support.

    Unless someone finds a disruptive technology that solves this problem.

    One way may be to develop some sort of Virtual Machine that runs on all 3 major platforms and have games target that - this would then allow developers to target one "virtual" platform.

    By the way -Porting CryEngine or Unreal Engine to QT is a preposterous suggestion - they are in no way similar frameworks , QT is for building desktop / moble applications - the other is for building 3D games. As far as I am aware Unreal Engine is already crossplatform in its own right.

    N.

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