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The End of Content Ownership

adeelarshad82 writes "In recent weeks companies like Amazon, Sony, Google, Verizon, 24symbols and others have started to roll out 'cloud-based' content streaming and on-demand services (or plans) for movies, music and even books. Video on demand is nothing new, nor is streaming. The difference now, though, is that companies like Amazon want you to stream your own content. This article sheds some light on how the cloud, along with subscription and on-demand services, will transform our perception of content access and ownership."

27 of 247 comments (clear)

  1. Use more bandwidth to enjoy media? by theVP · · Score: 5, Insightful

    At a time when ISPs are moving to cap bandwidth usage, and these companies are moving to streaming-only ideas, am I the only one cringing?

    Don't get me wrong, I love my streaming media, but ISPs seem to really hate it.

    --
    "No one is more miserable than the person who wills everything and can do nothing." -Emperor Claudius 10 BC - AD 54
    1. Re:Use more bandwidth to enjoy media? by ByOhTek · · Score: 2

      Streaming is nice for when you are on the go. It seems ideal to keep a copy on the remote server, and one on your home device, so you don't have to stream except when on the go.

      3 my ISP. No caps. My home device is where I get my content from any location.

      --
      Self proclaimed typo king, and inventor of the bear destroying coffee table (patent not pending).
    2. Re:Use more bandwidth to enjoy media? by Tackhead · · Score: 4, Interesting

      Don't get me wrong, I love my streaming media, but ISPs seem to really hate it.

      Don't worry, your ISP will start loving it once again when it's "forced" to pay the rightsholder $0.25/GB - while charging you $1/GB - for overages. Don't want MTV^WThe Music Streaming Service or ESPN^WThe Sports Streaming Service with your cable TV^WInternet? Fine, you can have throttled-to-dialup-speeds^WBasic Cable!

      From TFA: "The parent whose child wants to watch "Dora the Explorer: Big Sister Dora" over and over and over again doesn't have to own the DVD or even the digital file. Cloud-based ownership and access means that their child can see Dora play big sister at home, on the iPad, in the car, and on mommy's smartphone. They own the movie or, more likely, have an all-you-can eat subscription service, so each viewing costs nothing except the price of Internet access."

      Indeed, your ISP is counting on it. Cloud-based ownership and access means that their child can be charged for each viewing, tracked for each viewing, and have customized banner ads sent to each device.

      From TFA: "For the majority of consumers, however, they will come to fully trust the cloud and believe in subscription pricing for everything. Ownership will become an anathema as consumers realize they don't want to risk losing content as they switch services, and they tire of finding requisite space on their own local storage for all those digital files. "

      The Right To Read is also relevant here. Unless the bits are stored on a device that you control, the content provider can flush them down the memory hole and there isn't going to be a damn thing you can do about it.

      (Seriously? "Tire of finding requisite space on their own local storage for all those digital files?" A 1TB drive costs less than $100 today, never mind in 10-15 years. Or is the business model going to be that since everything is "streamed" to dickless workstations, that 640GB oughta be enough for everybody?)

    3. Re:Use more bandwidth to enjoy media? by tivoKlr · · Score: 2
      This is exactly why I've kept Qwest DSL and not switched back to Crapcast, even though my speeds would be faster with a cable modem, in my area.

      Fuck caps. Same reason I'm still with AT&T for the iPhone...have had that unlimited data plan since day 1 and won't give it up.

      --
      Ocean is land, covered with water.
    4. Re:Use more bandwidth to enjoy media? by Wiarumas · · Score: 4, Insightful

      On the bright side, streaming media corporations can be a valuable ally against ISP bandwidth caps - which they should be if they want a viable business model.

      --
      I will bend like a reed in the wind.
    5. Re:Use more bandwidth to enjoy media? by JaredOfEuropa · · Score: 2

      Good luck sueing the content provider if they go out of business. Farfetched? No, it has already happened a few times with companies selling music online, although in that case it was a DRM server being taken offline rather than streaming servers.

      Or good luck sueing the provider if they government decides the content you previously enjoyed is now "undesirable" and no longer to be made available. And that is not that farfetched either, no matter what country you live in.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    6. Re:Use more bandwidth to enjoy media? by nabsltd · · Score: 5, Insightful

      A 1TB drive will hold a whole 33 bluerays.

      If you are talking full Blu-Ray disks, then local storage is the only way to go, as you probably can't get an affordable network connection that allows you to stream at 30Mbps with no dropouts (and certainly couldn't for "on the go"). Even if you could, with even a relatively large 250GB cap per month, that lets you watch about 10 movies/month (as long as you don't do anything else).

      Now, in the real world, a terabyte drive will hold 250 movies at 720p resolution. I know, because I have exactly that with my Blu-Ray rips. Yes, I've sacrificed lossless audio (which I can't use anyway with my older receiver, so I "suffer" with DTS at 1536Kbps), and some video resolution, but the bitrate on the encode is more than enough to maintain quality at that resolution. On the other hand, I don't have to wait for menus to load, and I don't waste disk space on things I'll either never (no one in my house speaks Portuguese) or rarely (maybe I'll watch the trailer for the movie instead of the movie itself...nope, I guess not) use.

    7. Re:Use more bandwidth to enjoy media? by Smauler · · Score: 2

      I've been surviving on mobile broadband at home for over a year. The reason for this is cost - £15 a month for 15gb. I don't have a landline, or television... so I went for the cheapest option. It's tear you hair out annoying sometimes, not because you can't get connection, I have a good connection to the tower, but just the service is so bad. I've gotten used to disconnecting and reconnecting very often, because that (sometimes) fixes it. Currently I'm downloading something from Steam at about 200KB/S (HSPA), which is generally better than average for me.

      Anyway, I do use it for the internet, and television (a TV license is only required in the UK if you watch TV as broadcast - using the iPlayer afterwards is exempt). 15gb is a decent allowance too, and most of the time it streams ok. One thing that does seem weird to me is that it does not deliberately drop the connection... ever. I've forgotten to disconnect a few times, and it's been up and running when I get back to my house days later.

    8. Re:Use more bandwidth to enjoy media? by praxis · · Score: 2

      Than the minority of keyboard users could buy a non-standard specialty keyboard for their, well, special use-case.

      Note: not saying that we should remove caps lock, only pointing out that we shouldn't let a minority dictate what's on a standard keyboard.

    9. Re:Use more bandwidth to enjoy media? by praxis · · Score: 2

      That depends more on how cash greedy the carriers get than how bandwidth greedy the users get.

    10. Re:Use more bandwidth to enjoy media? by aztektum · · Score: 2

      I signed up for a Comcast for Business plan. I pay about what you'd pay for residential internet+TV (minus HBO and the like) with them for just internet. I get 22/5 speed + $10 for 5 static IPs for no reason really. I do host stuff so "set & forget" is nice.

      I could do residential for less at similar speeds, but the extra money has been worth it. No caps, no throttling, local number I call for tech support (with scheduled service appts, not "between 12 & 5", and they'll send a tech @ 3am if necessary. I had one show up at my house while I was still on the phone with the support guy).

      Sure it's pricey compared to Finland or something, but I use the hell out of it, so it's been worth it to me. You can get a slower biz package for around 60. I went higher because I share it out with the neighbors in my building over wifi (though I limit their max up/down :P).

      --
      :: aztek ::
      No sig for you!!
  2. This is like the end of history, right? by lxs · · Score: 2

    A fine idea, but then reality sinks in when people start losing data and lawsuits are filed and the whole thing gets shelved for the next round in one or two decades.

    1. Re:This is like the end of history, right? by MarkvW · · Score: 2

      That's pretty naive. The "cloud" will essentially require you to waive your right to sue if you use the cloud.
      Wrap your head around that.

  3. TFA is all and good... but by mlts · · Score: 4, Insightful

    Having licensed content available in the cloud is nice, but there is one issue, a major one:

    Owning stuff in this manner is an investment can be easily turned off from a remote source, and there is absolutely zero one can do about it. With books, someone would have to enter my residence unauthorized with a fairly large truck and haul stuff out. Similar with DVDs. All a cloud provider can do is just click a button or enter a SQL statement, and the many thousands of dollars in a game/book/movie/music library are now rendered inaccessible. Lawsuit? Good luck. There have many people who threatened Valve with litigation because VAC banned them, but there has yet to be a single case that goes to court. EULAs are proven and are completely supported by precedents, so a cloud provider essentially states that "we are not responsible if you lose access to a product or your library", and someone with a large library does not have a leg to stand on.

    Even if a lawsuit was successful, a bankruptcy of the cloud provider can render all the licensed content gone.

    This is why people should have local, un-DRM-ed copies of their media they have purchased. It would take a lot more than just a delete to remove access from a library of physical media.

    1. Re:TFA is all and good... but by praxis · · Score: 2

      I've gone done a similar route, to some degree. Actually, now that I think about, not really.

      1) I have a collection of books that are either reference works or works that have had a meaningful impact on my life and warrant rereading from time to time as a personal gauge of how my impression of them changes over time. These are usually thought provoking fiction and non-fiction. For leisure fiction, all of that is checked out of the library and read once. If it warrants a second reading then I'll buy it.

      2) I have a collection of albums on LP and CD that are works that have had a meaningful impact on my life and warrant oft replays. They are usually thought provoking classical or meaningful modern works. For au currant pop, I have the local commercial-free radio station either over-the-air or streaming.

      3) I have a collection of video games. This is where I diverge a bit in that I buy most of my games as direct downloads these days, mostly because I'll play through them once and then move on. For those that I anticipate replaying often, I will buy a physical DRM-free copy, but that's becoming more and more rare as those tend to not be available. Even more recently I find myself buying fewer games almost exclusively for that reason. Either it's good enough that I want a persistent copy that I can play for as long as I like, or it's only worth one play-through and I find other media more compelling than spending $50-60 on a game I don't think I'll like enough to get a persistent copy of.

      4) I subscribe to one weekly news magazine for bed-time reading and I don't see that getting replaced with any online source unless they moved their publication online. Well, they do publish online, but the selection of topics and articles in their paper magazine is superior to their on-line publication.

      5) TV shows get streamed via Netflix or Hulu if they are not available over-the-air, otherwise watched over-the-air. These hardly ever get re-watched so no purchases here.

      I consume quite a bit of media, but my mantra is: if it's worth keeping, I want control over my copy; if it's transient in nature my standards are looser.

  4. Bad idea. Content dies in five years by Animats · · Score: 2

    The problem is that content stored on someone else's server, or authorized from it, seems to go away within five years. Often less. That's happened with Circuit City's DIVX (1998-1999), Microsoft's PlaysForSure (2004-2008), WalMart Music (2007-2008), and seems to be about to happen to Microsoft's Zune. Yes, there's usually some way to pry the content loose, but it's usually difficult, unsupported, and won't be done by most consumers.

    Of course, you can't sell used "cloud" content, and you can't play it on an unapproved device. You're caught between the service going bust and your devices becoming obsolete.

    Bad idea.

    1. Re:Bad idea. Content dies in five years by afidel · · Score: 2

      With Amazon it's just another way to access the mp3's you bought from them, not the only way.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  5. Inevitable with zero-cost duplication by AcidPenguin9873 · · Score: 5, Interesting

    When IP can be reproduced and distributed at zero cost, ownership and property rights have little to no meaning. People who use the term "imaginary property" have been saying this for at least 10 years, especially on Slashdot.

    Well, this is now content creators agreeing with them. "Imaginary property" advocates have been saying for years that IP rights holders are free to exercise their exclusive rights to that IP by not selling it to anyone, thus maintaining their exclusive copy of the IP. (Implied there is that no one will get to actually experience the IP, making it useless as a source of income). Well, this is them doing half of that. Because copyright (i.e. exclusive distribution rights) is impossible to enforce, they are simply going to stop distributing the IP in "here's a copy of it, please don't copy it again and give it away" form, which basically stopped working over 10 years ago. They are instead providing access to their IP behind these cloud-based services which, in addition to providing the content itself, provide added value in ways such as organizing the content and allowing access from many devices/places/times. For most people, the content plus the additional value offered by these services is enough to get them to subscribe (i.e. pay). This allows the IP creators to continue making money from their IP. By the way, this goes for software too: think Steam.

    This is in opposition to the "imaginary property" advocates that maintain that all content should be free-as-in-beer because it doesn't cost any money to duplicate, damned be the (sometimes significant) creation costs. Most of them use free-as-in-freedom arguments like "I own this, I should be able to do what I want with it", or arguments such as "I hate the RIAA/MPAA so I'm screwing them." Personally, I hate the RIAA/MPAA as much as the next guy, but what I hate even more is justifying pirated content by saying "well I'm just screwing the RIAA/MPAA". Guess what? You're also screwing the content creator, whose work you apparently want enough to pirate.

  6. this is a classic problem by Dan667 · · Score: 2

    separating content from the application is the best design as you can improve the application. Look at all the different programs and innovations that happened with the mp3 file format. Now when you get vendor lock-in formats or only streaming you don't get any of this innovation.

  7. The Cloud, and my handy Peta-Byte drive by paulsnx2 · · Score: 2

    Somewhere around 2015 to 2020, at our current rate of advances over the last 40 years, we can expect to have storage devices that hold Peta-Bytes of storage. (http://www.engadget.com/2006/02/20/petabyte-disks-coming-in-5-years/) That's a 1000 TB drives for the same cost as your TB drive today.

    Yes, streaming from the cloud is critical to this transformation. You have to be able to share information.

    But who says we will not be able to back up the cloud? That we will have to rely on the cloud to exchange truly *huge* amounts of data?

    By 2020, $100 should buy you a drive that would hold as much as **14 years** of HD Video. That's very likely to be more content that I will ever own, even should I manage to collect all my home videos and all the home videos of all my relatives and their friends.
    (http://2.bp.blogspot.com/_jaDcJXMqSL0/SvtiByNVLFI/AAAAAAAAALQ/oEUZfyV3IY8/s1600-h/FutureStorage.JPG)

    The attempts by the telecommunications companies to restrict the internet to low quality videos of kittens, and by the MPAA and RIAA to eliminate content from the internet are doomed. It cannot happen. Even if the internet is destroyed by these forces, kids will pass around hard drives (or whatever tech replaces hard drives) that contain all useful content (indexed and searchable at high quality) by physically handing them off between each other if they have to.

    1. Re:The Cloud, and my handy Peta-Byte drive by Dogtanian · · Score: 2

      Somewhere around 2015 to 2020, at our current rate of advances over the last 40 years, we can expect to have storage devices that hold Peta-Bytes of storage.

      Here's what I was *going* to say:- As this is a new technology, past performance of existing technologies isn't necessarily an accurate prediction, even assuming we can accurately extrapolate those. Plus there have been very many cutting-edge and well-hyped technologies that have fallen by the wayside or failed to deliver the miracles promised- this article is the guy's own claims for the technology, so I'll take them with a pinch of sa...(Reads linked article more closely and checks date)

      That article dates back to February 2006! That's over five years ago, so we should have had your claimed petabyte storage for a couple of months now!

      I think I just proved my own point :-)

      But anyway, the "current rate of advances over the last 40 years" is misleading, because hard drive sizes (for example) were growing *much* faster during the 90s and early-2000s than they are today. Still fast, but not quite the explosive speed they were growing at back then.

      Even flash memory's seemingly rapid growth four or so years ago seems to have slowed down a little.

      In short, it might happen, it might not. We'll have more storage in a few years time, but at current (i.e. past 2-5 years) rates, it's not going to be silly amounts, just a few times more.

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  8. 'My' content? by girlintraining · · Score: 2

    You guys don't read the small print, do you? Once you upload, it's no longer your content unless you have a few hundred thousand dollars sitting around to convince a judge otherwise.

    --
    #fuckbeta #iamslashdot #dicemustdie
  9. Sometimes there isn't a cloud in the sky by Dcnjoe60 · · Score: 5, Informative

    The problem with everything being in the cloud is that the government can make the cloud go away. Didn't slashdot just have a discussion on how the internet helped with the changes in Egypt? Once everything is in the cloud, what is to stop some government from cutting off its people from the cloud?

    This proposal is a lot more than being able to stream Avatar to any device you want. It is really about who controls your access to information (your own or licensed).

  10. Let me have it both ways..... by scharkalvin · · Score: 3, Interesting

    I don't WANT to own every book, CD, or DVD in the world, but I'd sure like to be able to access them all (well maybe not ALL, but I'll pick and choose LATER). I would consider the cloud to be a library (perhaps a library for hire, at least for some of the titles). I do own my favorite books, CD's and DVD's and you can try to pry them from my cold dead hands (and NOT till then!), and I also borrow books, CD's and DVD's from the public library. I can see extending this to some provider in the cloud as well. But I'll still want physical copies of some things......

  11. Sure, sign me up, but by aoeu · · Score: 2

    I bought Dark Side of the Moon on vinyl, I want a refund for the CD. And I want the scratched ones streamed too. I bought the music, right?

    --
    All your database are belong to U.S.
  12. Re:But local mass storage is cheap by jedidiah · · Score: 2

    Here, paying labor should be a total non-issue.

    The computer will do the work for you. You only have to tell it. If you can't BUY a product that will.

    The "terrible burden" of backups. You would think it was 1985 and a bunch of Apple II users with a stack of floppy drives whining here.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  13. Cloud=Government Snooping by JonSarik · · Score: 2

    My biggest problem with cloud streaming is I don't want a corporate entity knowing everything I own/listen to/watch, etc. Because by default the government will know. And the way things are heading in this country, I wouldn't be surprised if we have another Red Scare of sorts to be used against citizens deemed Un-American by some faction looking to score points. Or heaven forbid, I upload something that I can't later prove I purchased (like I lost the DVD, CD, etc.). Could you imagine how much easier a witchhunt from the MPAA or RIAA will be if all our content is online at a public server?