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AMD Betting Future On the GPGPU

arcticstoat writes with an interview in bit-tech "AMD's manager of Fusion software marketing Terry Makedon revealed that 'AMD as a company made a very, very big bet when it purchased ATI: that things like OpenCL will succeed. I mean, we're betting everything on it.' He also added: 'I'll give you the fact that we don't have any major applications at this point that are going to revolutionize the industry and make people think "oh, I must have this," granted, but we're working very hard on it. Like I said, it's a big bet for us, and it's a bet that we're certain about.'"

181 comments

  1. Gnu Privacy Guard Pickup Unit? by SpaceLifeForm · · Score: 0

    No? Oh, nevermind.

    --
    You are being MICROattacked, from various angles, in a SOFT manner.
    1. Re:Gnu Privacy Guard Pickup Unit? by twistedcubic · · Score: 1

      No. GrandPa Going to Pickup Unicorns. Unicorns will power the next generation series.

    2. Re:Gnu Privacy Guard Pickup Unit? by greg1104 · · Score: 4, Interesting

      The odds of AMD inventing unicorns and saving the company with their sale are better than I'd give the idea that OpenCL will become popular.

      I work with databases all day, and we regularly get people who say "why can't you accelerate sorting using a GPU?" The reason why you can't is that by the time you transmit the whole problem set over to the GPU, wait for it to compute, and then transfer the results back to the CPU again, you could have just sorted it on the CPU. This problem, that you have to load/process/return everything from the GPU, only goes away if they are capable of running much more general software. I'd have to move the entire database query executor onto the GPU, and it would need enough memory to do significant tasks, before it made sense here.

      I see OpenCL continuing to be more popular in scientific computing applications, making far less nodes required in the computing clusters they tend to run. It's hard to imagine another area they have any real potential to be popular in.

    3. Re:Gnu Privacy Guard Pickup Unit? by TimothyDavis · · Score: 5, Informative

      If you look at that AMD Fusion design, they have already addressed this. The memory will be shared between CPU and GPU, and the 'transfer' from CPU to GPU will simply be a pointer exchange. In fact, Fusion is doing away with the concept of a GPU being a discrete device - the GPU that is presented to the OS is really only a virtual device wrapping a bunch of the vector processing units.

    4. Re:Gnu Privacy Guard Pickup Unit? by camperdave · · Score: 1

      Why would you want to sort with a graphics processor anyway?

      --
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    5. Re:Gnu Privacy Guard Pickup Unit? by greg1104 · · Score: 1

      Doing larger sorting operations usually involve breaking the problem into multiple data sets, then merging the sorted subsets back together again. If done right, you can get each of the GPU units working on sorting their own piece most of the time. The UNC results are typical, and note that data sizes to be sorted now are much, much larger than the right side of their graph--so the slower growing runtime is even more important.

      Also, sorting time can take up a lot of the CPU resources on a busy database server, so being able to offload that portion to the GPU means more CPU time available for other tasks.

    6. Re:Gnu Privacy Guard Pickup Unit? by Ceriel+Nosforit · · Score: 1

      I work with databases all day,

      Well there's yer problem!
      But seriously, it's well-known that GPU acceleration isn't very useful for database applications. However, compared to desktop computers your field is a bit of a niche.

      People who are very happy with existing GPU acceleration is 3D artists. Most implementations right now are in CUDA, but OpenCL is getting more common. Witness its power here: http://www.youtube.com/watch?v=8bDaRXvXG0E
      Another niche, it is true, but that rendering engine could soon be powering games in realtime. Then there's WebGL, which is still waiting for a killer app.

      --
      All rites reversed 2010
    7. Re:Gnu Privacy Guard Pickup Unit? by hey · · Score: 1

      Really, people ask you to speed up the databases using the GPU?! Regularly.

    8. Re:Gnu Privacy Guard Pickup Unit? by greg1104 · · Score: 1

      They've improved, but not eliminated, the problem I was commenting on. The data you want to operate on often starts in L1 cache of the CPU at the point where it might make sense to off-load to the GPU. The speed drop involved in the context switch to the GPU environment, which then has to fetch the data from main memory, is still large. Fusion drops the point at which the switch can make sense. But the interconnect to the GPU was already quite fast before, and it still got in the way. The speed advantage of code already working on a problem in the CPU, sitting in its instruction and data cache, has over transferring that same problem to the GPU is large. You really have to offload larger operations than you might think before it makes sense, or do as I suggested and move a lot of code onto the GPU.

    9. Re:Gnu Privacy Guard Pickup Unit? by jedwidz · · Score: 1

      Large dataset already in L1 CPU cache what?

    10. Re:Gnu Privacy Guard Pickup Unit? by SpazmodeusG · · Score: 1

      What about merging the instruction sets of the GPU and CPU?

      I understand that the GPU part will still need its own registers but I see no reason that the instruction sets can't be merged. Meaning the GPU and CPU share cache and doing a graphics type operation on some piece of data is just a CPU instruction away (as opposed to an interrupt+bus transaction).

    11. Re:Gnu Privacy Guard Pickup Unit? by David+Greene · · Score: 1

      The memory system architecture of a GPU is quite a bit different from a CPU. It is optimized for streaming operations, which is how it can feed a massive vector unit. The ISA is the easy part -- anyone can design a decent vector ISA. Feeding it is the real problem.

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    12. Re:Gnu Privacy Guard Pickup Unit? by SpazmodeusG · · Score: 1

      That's a good point although they are currently doing fusion as a shared memory architecture anyway. So they aren't really targeting the high end which is what needs more than your typical dual-channel DDR3 bandwidth.

    13. Re:Gnu Privacy Guard Pickup Unit? by David+Greene · · Score: 1

      Typically a compute kernel will spend a bit of time on the GPU, so the cost of a single transaction to start it and possibly another to do cleanup can be amortized away fairly well. Fusion will get rid of the data transfer cost which is a huge win. Will the shared memory system be able to feed the vector unit? Probably given the mid/low end GPU parts being used today.

      I think we will see much more synergy among these architectures. Architects know how to build vector systems that are more general-purpose than GPUs and retain almost all of the memory bandwidth and computational throughput. But the memory controllers to do it have been prohibitively costly for consumer-grade hardware. Maybe that changes given the new normal of continuing Moore's law coupled with stagnant clock rates. We have more transistors than we know what to do with.

      --

    14. Re:Gnu Privacy Guard Pickup Unit? by SpazmodeusG · · Score: 1

      I think with true CPU integration you wouldn't even have the kernels. You'd be branching and looping on the CPU and then calling the individual GPU instructions right then and there. I mean sure, the kernels cut down on CPU to GPU traffic but the kernels themselves wouldn't need to exist if it weren't for the need to cut down on CPU to GPU traffic.

      As for synergy, totally agreed. I see the Cell as a decent attempt to get there. A few more SPEs and it might have been able to match the throughput of a GPU.

      One day I'll have my dream CPU. It'll do branching like an x86 and I'll be crunching through arrays in a single cycle :)

    15. Re:Gnu Privacy Guard Pickup Unit? by badkarmadayaccount · · Score: 1

      The issue you are having is probably bus latency, and not bandwidth issues. The CPU to GPU latency on the Fusion is 2 ns. Happy?

      --
      I know tobacco is bad for you, so I smoke weed with crack.
    16. Re:Gnu Privacy Guard Pickup Unit? by David+Greene · · Score: 1

      I think with true CPU integration you wouldn't even have the kernels. You'd be branching and looping on the CPU and then calling the individual GPU instructions right then and there.

      Sure, if you have a vector ISA. But we're not there yet with Fusion. I very much expect we will see something like this in the near future. Larrabee is a peak at that. It's a mostly-cool vector ISA with a few real WTFs thrown in for nostalgia. :)

      --

    17. Re:Gnu Privacy Guard Pickup Unit? by Boltronics · · Score: 1

      Not at all - it's very useful for mining bitcoins. :)

      --
      It's GNU/Linux dammit!
    18. Re:Gnu Privacy Guard Pickup Unit? by TheThiefMaster · · Score: 1

      As for synergy, totally agreed. I see the Cell as a decent attempt to get there. A few more SPEs and it might have been able to match the throughput of a GPU.

      What grade of GPU? It's an order of magnitude short of the shader power alone of a top-of-the-range GPU, let alone the fixed function power it entirely lacks (e.g. texture samplers). Sony famously rated the PS3 as a 2 TFLOPS machine, of which only 200 GFLOPS were the Cell cpu, and the rest was the GPU (of which ~200 GFLOPS were programmable and the rest was fixed functions).

      And GPUs have moved on by an order of magnitude since then.

  2. Given how specialized the use case scenarios are by Assmasher · · Score: 3, Insightful

    for OpenCL, this sounds very dangerous. Dangerous as in "Remember this really cool company named SGI that made uber powerful and specialized computing platforms?"

    Personally, I actually use things like OpenCL to do real time image processing (video motion analysis), but I don't know too many others in the industry that do, so I can't imagine their market is particularly large.

    There must be some huge potential markets that just don't seem to come to mind for me...

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    Loading...
  3. Re:Dedicated Bitcoin Miner Card by Anonymous Coward · · Score: 0

    Oooo... think of how many bit coins their R&D could make with a properly optimized bit coin client. That must be why they are so sure it'll pay off.

  4. Re:My GPU is like 10 inches long by Hal_Porter · · Score: 2

    I bet you drive a big car too, huh?

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  5. AMD lost that bet by blair1q · · Score: 4, Informative

    AMD famously overpaid by 250% for ATI, then delayed any fusion products for 2 years, then wrote off all of the overpayment (which they had been required to carry as a "goodwill" asset). At that point, they lost the money.

    Luckily for them, ATI was still good at its job, and kept up with nVidia in video HW, so AMD owned what ATI was, and no more. But their gamble on the synergy was a total bust. It cracked their financial structure and forced them to sell off their manufacturing plants, which drastically reduced their possible profitability.

    What they have finally produced, years later, is a synergy, but of subunits that are substandard. This is not AMD's best CPU and ATI's best GPU melded into one delicious silicon-peanut-butter cup of awesomeness. It's still very, very easy to beat the performance of the combination with discrete parts.

    And instead of leading the industry into this brave new sector, AMD gave its competition a massive head-start. So it's behind on GPGPU, and will probably never get the lead back. Not that its marketing department has a right to admit that.

    1. Re:AMD lost that bet by LWATCDR · · Score: 4, Insightful

      Of course it isn't the best GPU with the Best CPU. It is a good CPU with a good GPU in a small low power package. It will be a long time before the top GPU is going to be fused with the top CPU. That price point is in an area where their are few buyers.

      Fusions first target is going to be in small notebooks and nettops. The machines that many people buy for every day use.
      GPGPU's mainstream uses are going to be things like video transcoding, and other applications that are going to be more and more useful to the average user.
      For the big GPGPU power house just look to high end discrete cards just as high end audio users still want desecrate DSP based audio cards. I am waiting to see AMD use Hyperchannel as the CPU GPU connection in the future for really high end GPGPU systems like supercomputing clusters.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    2. Re:AMD lost that bet by hedwards · · Score: 0, Troll

      You're an idiot. Of course it's very easy to beat Fusion with discrete parts, if it weren't the morons designing the discrete parts would be fired. My next laptop will have a Fusion APU and the reason is that it means that I don't need an IGP, which is fine, if I'm just running a desktop, there's no reason why I need that extra thermal overhead and hit to my battery life.

      It's interesting to see what you posted, but you forgot that part where Intel was caught using it's dominant market position to keep integrators from using AMD products. Even now it's difficult to find computers that have AMD products without having to put them together yourself.

    3. Re:AMD lost that bet by blair1q · · Score: 1

      "Of course it's very easy to beat Fusion with discrete parts, if it weren't the morons designing the discrete parts would be fired."

      You're the idiot. Of course they could have put AMD's best designs into a Fusion part at the same time they were developing them for discrete use. But they didn't, and thus produced a toy-computer chip instead of a world-beater.

      "you forgot that part where Intel was caught using it's dominant market position to keep integrators from using AMD products."

      I didn't forget it, I left it out, the same way I left out news of the birth of a baby giraffe at the Columbus zoo. I do that with irrelevant facts. Leave them out of things where they aren't relevant. As for what Intel was caught at, it's hardly surprising that the pretty girl got more sex than the ugly one. And it's not hard at all to find AMD-based computers. Walk into any Best Buy or Fry's. They're there, out of proportion to AMD's actual market share, in fact.

    4. Re:AMD lost that bet by markass530 · · Score: 1

      Their Brazo's platform begs to differ,

    5. Re:AMD lost that bet by blair1q · · Score: 1

      "It will be a long time before the top GPU is going to be fused with the top CPU. That price point is in an area where their are few buyers."

      If AMD wants to stay in business instead of rummaging in dumpsters for customers, it will do exactly that, and discover that they can take major desktop and notebook market share by selling lower power and lower unit cost at higher combined performance.

      But that's only if Intel and nVidia don't smack them down in that segment, because AMD's best stuff is not nearly as good as theirs are.

    6. Re:AMD lost that bet by blair1q · · Score: 1

      It's begging from those from whom it differs. How does that usually work out for the beggar?

    7. Re:AMD lost that bet by markass530 · · Score: 1

      http://idioms.thefreedictionary.com/I+beg+to+differ Now get off your Grammar high horse

    8. Re:AMD lost that bet by Anonymous Coward · · Score: 0

      No I'm pretty sure you're still the idiot given the tdp and die size you'd having combing AMDs top CPU and top GPU would surpass the cooling abilities of most non-exotic cooling systems let alone one you could realistically put in a laptop not to mention the die size and complexity you would have with the current process tech even Intel probably wouldn't be able to do it.

    9. Re:AMD lost that bet by blair1q · · Score: 2

      *WHOOSH*

    10. Re:AMD lost that bet by froggymana · · Score: 1

      How are they supposed to fit a 12" video card, that uses around 400 watts, along with a cpu that uses 140w into a single package designed for laptops/netbooks? This is an unreasonable goal. A laptop power brick is usually 90w, which is 83% less power.

      Both of those would also provide way more processing power than what their large target audience wants/needs. Going with a midrange CPU and and low-midrange GPU is exactly what *most* people want so they can browse facebook, watch flash videos, and play games on the go.

      The average consumer isn't mining bitcoins with their spare cycles on 3 cross fired HD 6990's. Even on my 3ish year old laptop (t2060 @ 1.6GHz), having 20 tabs open on chrome, a few processes running on a terminal, libre office, irc client, and a flash game (on linux) I use around 20% of my available CPU. Still plenty of room for me to do more. The only time I manage to max it out is when compiling things or mining bitcoins.
       

      --
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    11. Re:AMD lost that bet by froggymana · · Score: 1

      "Of course it's very easy to beat Fusion with discrete parts, if it weren't the morons designing the discrete parts would be fired."

      You're the idiot. Of course they could have put AMD's best designs into a Fusion part at the same time they were developing them for discrete use. But they didn't, and thus produced a toy-computer chip instead of a world-beater.

      The HD 6990, currently their best GPU, is thicker than my netbook, and uses more power than what my 350W PSU could provide.

      --
      "To prevent this day from getting any worse, I'll just read ERROR as GOOD THING" 1GJU8xLuDKDxEs4KLf8fAGyptoDsqvEsBT
    12. Re:AMD lost that bet by Anonymous Coward · · Score: 0

      Urgh, while it's true Amd overpaid, the part about the manufacturing plant is wrong. It was already losing money, if you know anything about manufacturing, the money from the plant comes from volume, not sales and due to not operating at near full capacity since it only made amd chips (and amd market is small), it was a money sink hole that was necessary. They split off the plant so it be more independent so A) they can start manufacturing other chips without worrying other companies about priority, B) Amd still has a place to manufacturer chips without the high maintenance cost.

      Amd was already starting to lag behind before the Ati purchase. Did this bet of amd buying ati pay off? Hard to say even at this point since they only just now starting releasing products based on the merger. Also, their current offering are not designed to compete with discrete cards, there is only so much dye space and more is aimed for the embedded/low end markets like tablets and such which is a growing market unlike desktops. They have some heavier chips in the works i believe that are more competitive towards discrete but that's still down the road.

      And even if it does does perform better, will never replace discrete cards, hard to compete when you are limited by space BUT it may be about to work alongside a discrete card. Imagine a integrated gpu that isn't worthless but actually helps a discrete card in processing through hybrid crossfire technology or simple through opencl. This allows low end power usage for normal use (but keeping the normal gpu off) and activating the gpu when it's really needed (somewhat like current cpu technology).

    13. Re:AMD lost that bet by LWATCDR · · Score: 1

      They are selling lower unit costs and higher power just in that segment. The I3 is the first target and then the I5. Most customers are using integrated graphics and want good enough speed with long battery life. The fact is that most people want the best bang for the buck. The top end will always be served best by discrete GPUs. AMDs best stuff is every bit as good as nVidia in the graphics space and Intel doesn't even play in that space. AMD does well in the CPU space where they compete but Intel does have the lead with the current Sandy Bridge in the I5 high end I3 class but for the average users AMDs better GPU performance makes up for it.
      RIght now the money is in notebooks and not in the high end.

      --
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    14. Re:AMD lost that bet by obarthelemy · · Score: 1

      Did anybody really think they'd meld the *best* gpu with the *best* cpu ? this is beyond naive, it has never happened and will never happen.

      what is *is* is the best integrated graphics/video, with an OK CPU. That combo is OK for 95% of users. Brazos is completely sold out due to much better sales than expected. The new APUs can have the same success, especially given Intel over-emphasis on the CPU, and sucky integrated GPUs.

      --
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    15. Re:AMD lost that bet by 19thNervousBreakdown · · Score: 1

      ... if you know anything about manufacturing, the money from the plant comes from volume, not sales ...

      All the time, our customers ask us, "How do you make money doing this?" The answer is simple: Volume. That's what we do.

      --
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    16. Re:AMD lost that bet by blair1q · · Score: 1

      "The I3 is the first target and then the I5."

      If they're targeting second-banana segments with their best-possible offer, they're aiming for continued marginalization.

      This strategy will trade one AMD CPU out for one AMD GPU in. The number of additional sales they make on the integrated GPU will be a smaller fraction on top of that.

      The money, btw, is still in the high end. Everything else is lower margin. Especially if it has an AMD sticker on it.

    17. Re:AMD lost that bet by Anonymous Coward · · Score: 0

      Jen-Hsun Huang, is that you?

    18. Re:AMD lost that bet by Rinikusu · · Score: 1

      You speak as if Intel and nVidia are teaming against ATI when Intel would love nothing more than to eliminate nVidia so customers have to put up with their shitty GMA bullshit...

      --
      If you were me, you'd be good lookin'. - six string samurai
    19. Re:AMD lost that bet by Hydian · · Score: 1

      Why would anyone want a 500W+ chip? In a laptop? That's just stupid. Even in a desktop, I wouldn't necessarily want a top end CPU/GPU chip on one die. That's a lot of heat and power concentrated in one spot. Ever wonder why there isn't a 6GHz CPU? That's why they didn't do this with top end parts. These integrated chips (no matter who is making them) are not intended to be top end products. It is simply not feasible.

      AMD set their sights on the netbook/low end laptop market with their first release because that is a huge and growing market and it gives them a little more wiggle room in their designs. The product that they released was excellent for what they intended it to be. I'm sure that if someone bothered to dig up numbers, we'd see that significantly more netbooks were sold last year than $5000 gaming systems. You don't get market share by selling a dozen or two units of product.

      As far as giving the competition an unsurmountable lead...hardly...Intel can't build a GPU worth a damn and Nvidia's ARM based CPU technology isn't exactly going to be much of a threat to anyone outside of the tablet market segment. Yeah, AMD is in real trouble there.

    20. Re:AMD lost that bet by mauriceh · · Score: 1

      So, basically you are saying you are an Intel shill?
      Actually the ATI revenue is what kept AMD in business the past 3 years.
      Not to mention the 1.6 billion in settlement from Intel for copyright infringements.

      --
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    21. Re:AMD lost that bet by 0123456 · · Score: 2

      It will be a long time before the top GPU is going to be fused with the top CPU.

      Yeah, a long time like never.

      If you 'fused' the top GPU and the top CPU in the same package, you'd end up with a fused lump of silicon because you couldn't get the 500+W of heat out of the thing without exotic cooling.

      And who, out of the performance fanatics who buy the top CPU or top GPU, would want to have to replace both of them at the same time when they could be two different devices?

    22. Re:AMD lost that bet by blair1q · · Score: 1

      do you have change for a rubber ningi?

    23. Re:AMD lost that bet by blair1q · · Score: 1

      >So, basically you are saying you are an Intel shill?

      No, I'm saying I'm realistic about the disaster that is AMD.

      >Actually the ATI revenue is what kept AMD in business the past 3 years.

      That's what I said.

      >Not to mention the 1.6 billion in settlement from Intel for copyright infringements.

      For what? Dude. Seriously?

    24. Re:AMD lost that bet by drinkypoo · · Score: 1

      If they can put the best in one core it would make a dandy basis for a game console. Probably it will have to go in two packages and connect via HT, though. That will increase cost but, as you say, make cooling possible.

      --
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    25. Re:AMD lost that bet by drinkypoo · · Score: 1

      You speak as if Intel and nVidia are teaming against ATI when Intel would love nothing more than to eliminate nVidia so customers have to put up with their shitty GMA bullshit...

      There's only one thing that they'd love more, and that would be to eliminate AMD. Intel competes with ATI for the low end integrated graphics market. nVidia makes nicer but more expensive stuff.

      --
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    26. Re:AMD lost that bet by cryptoluddite · · Score: 1

      Luckily for them, ATI was still good at its job, and kept up with nVidia in video HW, so AMD owned what ATI was, and no more. But their gamble on the synergy was a total bust. It cracked their financial structure and forced them to sell off their manufacturing plants, which drastically reduced their possible profitability.

      And how do you think ATI was able to be so good at its job? With help from AMD's engineers, patents, and processes. ATI's cards only started getting really good after the buyout, for instance their idle power dropped by huge amounts after integrating AMD power saving tech. It was years before nVidia had any decent cards with sub-50 watt idle power (let alone less than 10 watt), and it cost them market share. Avoiding a process disaster like nVidia's recall also was no doubt influenced from being part of AMD.

      AMD was plodding along with good chips, but no dominated market segment. ATI was strong but failing. Now ATI is even stronger, and AMD has at least one segment where its chips dominate the market (netbooks, cheap notebooks). I really don't see how the buyout can be interpreted as anything but a huge success.

    27. Re:AMD lost that bet by Bengie · · Score: 1

      "Fusing" a high end GPU with a high end CPU would be a horrible idea. A large costly die and horrible graphics performance. You need dedicated video memory to have a fighting chance in the graphics arena. What you would get is a slower than high end graphics card coupled with a CPU that's weaker than it should be. There are limits on die sizes and pins.

      Now, a special low latency connection between the CPU and the GPU would give the best of both worlds. A discrete GPU, but quick with crunching large data sets.

      A smaller "GPU", primarily used as a co-processor, will always be beneficial because it adds enough vertex processing without eating up a crap ton of die space.

      I think we'll see the weaker Fusion GPU being used for low latency vertex crunching and the discrete GPU being used for high throughput vertex crunching. Both having their own specialized use.

    28. Re:AMD lost that bet by Bengie · · Score: 1

      Just a minor correction for your future posts. Intel and AMD don't create content, so it wouldn't be "copyright", but patent infringement. Copyright is for content, Patent for designs and TradeMarks for names.

      Also, I think the settlement was because of Intel's anti-competitive business dealings. You know, like telling Dell they couldn't get certain Intel chips if Dell sold AMD CPUs., stuff like that.

  6. apparently i need a subject by Anonymous Coward · · Score: 0

    "betting everything" but not quite to the point of putting any real engineering effort into the software..

  7. What is the point? by the_raptor · · Score: 2, Insightful

    So will this make peoples web apps and office programs run noticeably better?

    Because that is what the vast majority of computers are being used for even in the commercial sector. Computer hardware peaked for the average user around 2000. Now as the article points out we are sitting around waiting for better software*. AMD would be better off developing that software then pushing hardware for a need that mostly doesn't exist.

    * Why is it that stuff like user agents and other forms of AI mostly disappeared from the scene in the 90's? We have the power now to run the things that everyone seemed to be working on back then.

    --

    ========
    CINC, 4th Penguin Legion
    1. Re:What is the point? by gstoddart · · Score: 1

      Why is it that stuff like user agents and other forms of AI mostly disappeared from the scene in the 90's? We have the power now to run the things that everyone seemed to be working on back then.

      My guess would be that the tasks people were envisioning for them got taken up by something else. Like google maybe.

      I just don't think that things like your own private thing to crawl the web are what people want/need any more. It wouldn't be the first time someone has postulated some "ground breaking" technology only to realize that nobody wanted it or knew what it was for.

      I could be wrong ... but I just can't think of anything I've been sitting around thinking "boy, if only I had a user agent" for this. That could mean I suffer from a stunning lack of imagination ... or it could be that the class of problems has been sorted out elsewhere, or forgotten about completely.

      Fifteen or so years is a lot of time in tech -- long enough for a concept to become abandoned because nobody cares.

      --
      Lost at C:>. Found at C.
    2. Re:What is the point? by VortexCortex · · Score: 1

      * Why is it that stuff like user agents and other forms of AI mostly disappeared from the scene in the 90's? We have the power now to run the things that everyone seemed to be working on back then.

      Because user agents are useless once you know how to use your own computer.

      "Useragent search 'AI', display the 4 most interesting results in separate tabs."
      - vs -
      [ctrl+J] AI [enter] [click] [click] [click] [click]

      Hint: middle button click == open in new tab [on FF].

      P.S. "Google" <-- search engines ARE user agents! They spider the web, and determine the most relevant results. All you have to do is type your interest at the moment (or say it if you have voice activation software ala Android), and it works! I'm not sure you get that the tech didn't go away; It's just marketed differently and made more efficiently now (shit tons of personal assistants, or one big one that's a hell of a lot smarter and deduplicates the processor time individual units would waste).

    3. Re:What is the point? by hedwards · · Score: 1

      What it means is that you can have a gaming machine where the GPU is completely shut off when you're not actually gaming. There are definitely cards out there that will consume nearly as much power as the rest of the system. While they're somewhat unusual for most people, there are definitely cards out there that will use over 100watts themselves, and that's without going the SLI route. And for a machine using that much power, you can still be taking about 50 watts being used on just normal tasks. Granted this is a bit outdated, but it illustrates nicely: Power Consumption--Graphics Cards And Electricity Costs

      If you can shut that down or off for the times that you don't need the full performance there's potential for saving some money there, depending upon the cost of the AGU option.

    4. Re:What is the point? by camperdave · · Score: 1

      Um... [ctrl+J] opens up the download window on Firefox.

      --
      When our name is on the back of your car, we're behind you all the way!
    5. Re:What is the point? by LWATCDR · · Score: 1

      Yes it will. Most web browsers now use hardware acceleration.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    6. Re:What is the point? by LWATCDR · · Score: 1

      I would say part Google and part twitter. Google for directed knowledge and Twitter for breaking news. Twitter uses a massive distributed organic super computer as it's user agent.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    7. Re:What is the point? by Billly+Gates · · Score: 1

      That is rapidly changing. IE 9, Firefox, and Chrome have GPU accelerated graphics with 3D support. Office 2010 is sluggish on my 6 cpu system due to its virtualization technology in it. If people are running doom in their browsers you know where the market is heading. More visual effects and hi res videos on netbooks too with the gpu on low end devices is what this is for. My fedora based 4 year old laptop can barely keep up in msnbc.com with firefox 3.6 m but is tolerable in Chrome due to gpu spport.

    8. Re:What is the point? by gmhowell · · Score: 1

      Um... [ctrl+J] opens up the download window on Firefox.

      Yeah, and the Germans didn't bomb Pearl Harbor either. Doesn't really change the point of the rant.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    9. Re:What is the point? by Luckyo · · Score: 1

      Not on XP, not on linux (at least properly working one), and I'm not sure about macOS.

      Gonna be a small market in this realm for a while.

    10. Re:What is the point? by LWATCDR · · Score: 1

      These are new computers so XP isn't an issue. MacOS does but they only run Intel for now. Linux we will see.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    11. Re:What is the point? by AmiMoJo · · Score: 1

      See IE9 and future versions of Firefox/Chrome that will include GPU accelerated graphics. There is definitely a benefit for the average user of web apps, or at least there is if they like graphics intensive sites. Flash can play back 1080p video on fairly low end machines as long as they have GPU video decoding now, and there is of course WebGL if that ever takes off.

      I think people underestimate the hardware requirements of modern systems. Yeah, you can run that stuff on a Pentium 3 with 128MB RAM but why bother when you can have a much better experience on a budget dual core system with embedded GPU and Windows 7? Things load fast because some of that 2GB RAM is used for disk caching. Even things like web browsers have become much more demanding, not just because web sites have become flashier but because they use databases for web history and bookmarks and fire off queries every time you type something into the address bar (or Awesome Bar / Omnibar or whatever stupid name they use). Most people do clerical jobs and that means using a computer all day, so those extra few seconds saved performing an action adds up quickly over time. Everyone gets frustrated with slow computers.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    12. Re:What is the point? by marcosdumay · · Score: 1

      Well, lots of people are using user agents to index the data they have localy at their hard disks. But nobody calls them user agents anymore.

      Also, I can't imagine any other application for them. I can imagine quite a few that would be viable if people were concerned about the safety of their data (including money) and privacy, but they aren't.

    13. Re:What is the point? by marcosdumay · · Score: 1

      "not on linux (at least properly working one)"

      If you define "properly working" as not using the GPU, then you are right. Just keep in mind that on Linux you can (already) increase the responsiveness of your browser and reduce energy consuption at the same time by configuring it to use the GPU.

  8. They got more unresolved problem in the pipeline by Anonymous Coward · · Score: 0

    Here's my problem with AMD: I really really really want to support them by buying their products. However when I tried to upgrade my first AMD laptop, I found that their cust.care didn't want to help, their website is a shambles and i was left to do trial-and-error on eBay. Now I'm very happy with my Intel laptop. When the upgrade phase came, it went smoothly. Their website even has a helper page to find compatible CPUs for the chipset you currently have. How cool is that? As for ATI mobile gpu, I struggled to find a decent spec laptop that's got one, so I went with nVidia and apparently they have PhysX which ATI doesn't. Why make a pro-AMD person's life so hard, it is illogical.

  9. Re:Given how specialized the use case scenarios ar by hedwards · · Score: 1

    The point of it is that most if not all computers made today have the potential for including OpenCL goodness, it doesn't mean that a particular user will need it, but it will be available for the developers to tap. It might be something that the user only uses from time to time like for video decoding/encoding, but if the hardware is already capable of handling a bit of that with minor design adjustments there's little reason not to offer it.

    Plus, 3D accelerators used to be just for games, and since pretty much all computers now have one, it's moved into other areas like the desktop (For better or for worse) and CUDA.

  10. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 0

    There must be some huge potential markets that just don't seem to come to mind for me...

    HPC/number crunching

    GPUs basically are little supercomputers on a chip, so the transfer of codes is usually not that difficult.

  11. following nvidia? by Anonymous Coward · · Score: 0

    nvidia's been pushing GPGPU for a few years now. CUDA works and is at least somewhat mature. CUDA and OpenCL came about by backing from nVidia. G80 and Fermi architectures are better at GPGPU programs than ATI's GPU architecture. To the credit of ATI, their silicon and compiler are better optimized for 3D than nvidia, but not for GPGPU.

  12. Re:Given how specialized the use case scenarios ar by JBMcB · · Score: 4, Informative

    Mathematica 8 can use OpenCL (and CUDA) I think the new MATLAB can, too.

    --
    My Other Computer Is A Data General Nova III.
  13. First Step... by Script+Cat · · Score: 2

    Make it abundently clear what you need to start development on this platform. Will it work on all new computers or just a rare AMD chipset and my code is worthless on all other machines.

    1. Re:First Step... by Anonymous Coward · · Score: 0

      I will answer that one: yes, your code is worthless on all other machines.

      However, years from now you will just write your high level code in the language of choice, probably a dialect of Esperanto, which will be compiled by the Amazingest Compiler Evah (by Ronco), and it will be blindingly fast. And then you may go blind.

    2. Re:First Step... by Fwipp · · Score: 2

      To use OpenCL, you need any device that has an OpenCL driver written for it, and the driver. These devices include, but are not limited to:
      AMD graphics cards
      NVIDIA graphics cards
      AMD CPUs (not just the new Fusion ones)
      Intel CPUs
      Multiple IBM products, including the Cell processor
      Some chipsets / embedded systems.

      To get started with an x86 processor, just download the AMD APP (accelerated parallel processing) SDK and follow the tutorials.

    3. Re:First Step... by VortexCortex · · Score: 2

      Use a VM -- write once, debug everywhere!

    4. Re:First Step... by Anonymous Coward · · Score: 0

      Make it abundently clear what you need to start development on this platform. Will it work on all new computers or just a rare AMD chipset and my code is worthless on all other machines.

      An OpenCL SDK ! Get it free from AMD, Intel or Nvdia, A C compiler and a x86 Pentium M class or higher CPU.
      No GPU is required for development. The O/S requirements are Vista, Windows 7 or Linux.
      The great thing about OpenCL is it works both on native x86 chips and GPU's too!

  14. Re:Given how specialized the use case scenarios ar by jgagnon · · Score: 1

    Maybe they're betting on governments buying video surveillance processing equipment...

    --
    Remember to maintain your supply of /facepalm oil to prevent chafing.
  15. I will never buy ati again by assemblerex · · Score: 4, Insightful

    solely based on their mediocre driver support.

    1. Re:I will never buy ati again by jgtg32a · · Score: 1

      I'm guessing you've had this stance for a very long time

    2. Re:I will never buy ati again by rwa2 · · Score: 1

      ... heh, ever since I took the plunge and bought an ATi Radeon 7500 All-in-Wonder, purely on the strength of their promise to work with open source driver team. While that card did get decent support from the GATOS team at the time, my card was kinda the cutoff point for their future closed and open source driver efforts.

      Anyway, nowadays I mostly just pine for that alternate universe where Intel bought ATi instead, in which we'd be rid of crappy Intel IGP hardware, but finally have had good open source drivers for ATi hardware written by Intel... and maybe have had AMD and nVidia collaborating on some sort of ION-like platform that didn't have the graphics bus castrated like Intel did to ION2. Things could have been sweet :-P

    3. Re:I will never buy ati again by VortexCortex · · Score: 1

      solely based on their mediocre driver support.

      esp. on GLinux -- At least they are releasing open source drivers, but I haven't used them for a long time (don't they still require a binary blob with those "open source" drivers?). When will they learn, we buy your shit for the hardware, your drivers mean jack shit, they are not "uber bad ass top secret", let the hardware stand on its own and give us the full open source code!

      Both the open and closed Nvida drivers I use are a little flaky on GLinux too... Honestly, if you want to make it to the future, hardware accelerated GLinux/Unix support and a standardized API are a must... Look at Android / iOS.

      --
      GLinux == (GNU+Linux)

    4. Re:I will never buy ati again by Amouth · · Score: 1

      Anyway, nowadays I mostly just pine for that alternate universe where Intel bought ATi instead

      i don't think anyone expected AMD to buy ATI.. when i first read about it i checked the date to make sure it wasn't an April fools joke.

      --
      '...if only "Jumping to a Conclusion" was an event in the Olympics.'
    5. Re:I will never buy ati again by spire3661 · · Score: 0

      ATI's Catalyst suite is still dull and unintuitive compared to Nvidia's Forceware. (recently upgraded from ATI 4850 to Nvidia 570).

      --
      Good-bye
    6. Re:I will never buy ati again by Anonymous Coward · · Score: 0

      I can only anonymously admit to having had the stance for a very long time but AMD keeps my supply of justification fresh every time they drop support for another one of my laptops' GPU's from the proprietary driver. It's always fun to click the 'upgrade to latest and leetest ubuntu distro' button on an aging machine until realising that the very reason why it's still useful for surfing or whatever is a legacy proprietary ATI driver that is 100% incompatible with whichever new X.Org version.

    7. Re:I will never buy ati again by assemblerex · · Score: 1

      I bought a 4870X2 which cost $400 appx. What I got was buggy drivers, gimped performance, and I was tossed to the curb once they had a new chipset out. I have to use very old drivers because the new drivers have the habit of not using half the gpus, etc. Never buy ATI, even if it seems more powerful on paper. Nvidia will provide drivers with performance increases for years, unlike ATI.

    8. Re:I will never buy ati again by infolation · · Score: 1

      And this has been the response of the entire visual effects industry, worldwide, too, for about the last 8-10 years.

      Almost 100% linux based pipelines. And now almost 100% Nvidia Quadro. Because of driver support, not the cards themselves. But it's a problem ATI can remedy for themselves. I think re-establishing, and putting meaningful funds into their open-source driver project is the first step.

    9. Re:I will never buy ati again by drinkypoo · · Score: 1

      I sure hope they do it sometime soon. I just put Vista back on to a machine here because it won't run anything else properly... and it's old :(

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    10. Re:I will never buy ati again by Anonymous Coward · · Score: 0

      I find the opposite, Forceware doesn't make much sense to me compared to Catalyst and I just switched from an NV 8800GT to an AMD HD6850. The Nvidia control panel always had weird issues with using the s-video out on my 8800GT.

    11. Re:I will never buy ati again by Luckyo · · Score: 1

      This is very much a matter of taste, imho nvidia forceware package is an abomination nowadays. I'm using hd4870 in my current machine with catalyst 10.5 and it is much better.

      It's a long way from times when ATI was an abomination when it came to drivers and nvidia had very good driver packages.

  16. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 1

    OpenCL is not GPU or video specific. Somehow, someone has to figure a good standardized way to develop and run massively concurrent software, preferably based on an open standard. I think AMD is onto something. Maybe you are not seeing the "huge potential market" because of the constrained way you are thinking about computing. Of course, at first, the case scenarios are going to be specialized and limited. But this is not necessarily because of intrinsic limits of the approach; maybe it is that all of this is new, and we need some time to understand its full potential. Personally, I see this development as a very positive thing.

  17. Re:Given how specialized the use case scenarios ar by Assmasher · · Score: 2

    Most of the corporate/government money for that is going into FPGA boxes that sit between the camera (or in the camera) and the network connection.

    --
    Loading...
  18. somebody tell AMD that the PC is dead by alen · · Score: 1

    a computer is becoming something you carry everywhere and use almost everywhere. the PC/mac is something most people will keep off 95% of the time and use a few times a week

    1. Re:somebody tell AMD that the PC is dead by MrHanky · · Score: 2

      That's just utter bullshit and marketing hype.

    2. Re:somebody tell AMD that the PC is dead by rubycodez · · Score: 1

      really? Some decline in sales by the major forecasters is predicted by Forrester and others in desktop sales because of tablets, but 15 million units in 2015 compared to 18 now is still huge and hardly a "death". When I'm at a desk, a desktop is the nicest thing. I have laptop and a cell phone with fold out screen, but that's not how I prefer to work. Give me my quad core desktop monster with 8G of RAM any day of the week.

    3. Re:somebody tell AMD that the PC is dead by Anonymous Coward · · Score: 0

      a computer is becoming something you carry everywhere and use almost everywhere. the PC/mac is something most people will keep off 95% of the time and use a few times a week

      Someone should have told IBM that mainframes were a thing of the past when minicomputers came out in the 1960s. Someone should have told Sun that workstations were going to be an unprofitable niche when macs and PCs came out in the mid-1980s. There have been more cell phones sold per year than PCs for a while, but for some reason Microsoft didn't fire all the people working on Windows.

      In all three cases, the time between something new selling more units and that new thing making more money was over two decades. Computers with AMD processors running an x86 instruction set as fast as possible will be profitable to make for a long time to come.

    4. Re:somebody tell AMD that the PC is dead by VortexCortex · · Score: 2

      You're almost right.

      Except that at work -- Where desktops will never die. Editing a spreadsheet or writing code on a portable is retarded. Even if we go to a dockable solution it's still a PC.

      P.S. The "smart" in smartphone == PC == Personal Computer.

    5. Re:somebody tell AMD that the PC is dead by Anonymous Coward · · Score: 0

      Nuts. There's a hundred million people in the U.S. that sit in front of a desktop computer 8 hours a day, 5 days a week.

      Consider also anybody who DOES things with a pc. Writers. Artists. Hobbyists. Gaming. Pads and smartphones can't and won't replace those. They are great devices for certain uses, but will not replace PCs.

    6. Re:somebody tell AMD that the PC is dead by chuckugly · · Score: 1

      My experience is of course just anecdotal, however after spending the Memorial day weekend visiting family I saw a group of about 12 people and there was ALWAYS in every home ant least 1 PC of some sort in use almost constantly, for all sorts of uses.

    7. Re:somebody tell AMD that the PC is dead by chuckugly · · Score: 1

      Give me my quad core desktop monster with 8G of RAM any day of the week.

      That's not really a "monster" by todays standards but your point stands.

    8. Re:somebody tell AMD that the PC is dead by rasmusbr · · Score: 1

      Maybe, maybe not. What does that have to do with the GPGPU as a technology?

      GPGPU:s are already used in supercomputers and they could perhaps be used in server farms to speed up internet services. It is likely that the next generation of tablets will have GPGPU:s, just because they can. It is not infeasible to imagine a smartphone with a GPGPU. What's the point of having a massively parallel processor in your pocket? I have no clue, but people usually find something to do with cool tech.

      Oh and game consoles goes without saying, doesn't it? Unless the console becomes an internet service in which case the servers would have GPGPU:s.

    9. Re:somebody tell AMD that the PC is dead by Anonymous Coward · · Score: 0

      Well, the thing is that those random internet appliances will be really eating from the laptop sales. Real PC's might actually get some momentum back.

    10. Re:somebody tell AMD that the PC is dead by drinkypoo · · Score: 1

      How long before your phone has four cores and a crapload of RAM? If IBM could ever get the cost down on MRAM we could maybe get 'em with stacks of it :)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    11. Re:somebody tell AMD that the PC is dead by marcosdumay · · Score: 1

      Will it be able to dissipate 200W and still get a useable battery life?

      I guess when my cellphone has a quad-core (my desktops currently have 6 cores each, but forget that) and 8GB of RAM, I'll have quite a bit more at my desktops...

    12. Re:somebody tell AMD that the PC is dead by rubycodez · · Score: 1

      /me hangs head in shame over his twin 3.6GHz dual core Xenon workstation

    13. Re:somebody tell AMD that the PC is dead by chuckugly · · Score: 1

      Interesting but in todays world I'm not sure 8GB is what I'd call a "monster" but a dual Xeon is certainly respectable, not trying to ah ... minimize your, um .... epeen there. ;)

      No disrespect intended, just saying, 12-24 GB machines are pretty common now, 8GB and 4 cores, even four VERY GOOD cores, is certainly decent, even excellent, depending on the other hardware around it, but not what I'd call a monster. Probably have to agree to disagree. Peace, have a good one.

  19. The line is going to blur between cpu and gpu . by jzilla · · Score: 1

    Intel is moving the gpu back into the processor with with sandy bridge. AMD counters by moving the cpu into gpu.

  20. Tip for Terry by kop · · Score: 4, Interesting

    I have a great tip for Terry,
    invest a little money in blender foundation: http://blender.org .
    They are working on new renderer based on CUDA ,with just a little support this renderer could work on openCL.
    Existence of a free and open source openCL renderer of professional quality would force closed source developers to develop GPU based renderers as well or lose customers.
    You can even invest in secret , there are other sustantial supporters of the blender foundation whose identity is not given.

    The Cycles renderer F.A.Q.
    http://dingto.org/?p=157

    1. Re:Tip for Terry by Anonymous Coward · · Score: 0

      Cycles is nice, but GPU rendering isn't some magic bullet that will revolutionise the industry. There are also some real problems to work around, like the limits of consumer GPU memory.

    2. Re:Tip for Terry by Spykk · · Score: 1

      Repurposing 3d rendering hardware's programmable pipeline in order to render 3d scenes? Yo dawg...

    3. Re:Tip for Terry by Savantissimo · · Score: 1

      No, GPU rendering should achieve at least 10x and perhaps much more speedup. The Fusion architecture will allow using main RAM for the GPU with little penalty. Allowing a major project like Blender to get locked into your arch-nemesis' language standard is also a huge opportunity cost for ATI.

      --
      "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
    4. Re:Tip for Terry by Anonymous Coward · · Score: 0

      Well yeah, but duh, using a different technique - ray tracing (think Pixar not Crysis). Your 3D card does NOT ray-trace by default, it pushes polygons. So yeah, 3D cards with all those built-in hardware multipliers would be a fantastic way to speed it up. Currently the way they do this is to buy tons of off the shelf PCs and make a renderfarm. The size of that renderfarm could be reduced significantly or the speed increased by a big factor.

    5. Re:Tip for Terry by JamesP · · Score: 2

      Existence of a free and open source openCL renderer of professional quality would force closed source developers to develop GPU based renderers as well or lose customers.

      Like this ? http://www.nvidia.co.uk/page/gelato.html

      Don't kid yourself, true professionals use the professional/closed source solution

      Don't get me wrong, Blender kicks ass (while has its warts) but it's far (albeit not very) from 3DS/Maya/Cinema 4D

      --
      how long until /. fixes commenting on Chrome?
    6. Re:Tip for Terry by Dynedain · · Score: 1

      Most professional rendering packages that are on renderfarms already have GPU rendering features.

      Also, it's a lot easier to pack 2 Intel processors with 6 cores each into a 1U box than it is to create an equivalency with GPUs.

      --
      I'm out of my mind right now, but feel free to leave a message.....
    7. Re:Tip for Terry by Anonymous Coward · · Score: 0

      "Using main ram" is not some magic cure-all that will make GPU-accelerated ray-tracing wonderful. Scattered memory access is bad news for pretty much any memory architecture, and is very difficult to avoid in any non-trivial ray-tracing application. Further, the Fusion architecture is (thus far) limited to rather low performance CPUs/GPUs. Ray-tracing in industry typically calls for server CPUs or (where GPU-acceleration is used) high end workstation GPUs.

    8. Re:Tip for Terry by Anonymous Coward · · Score: 0

      Pixar predominantly uses Reyes rendering, an adaptive rasterization technique. Ray-tracing is only used where Reyes will not suffice in the context of the film being made.

    9. Re:Tip for Terry by Anonymous Coward · · Score: 0

      I agree that the professionals don't use Blender but your message is quite confusing.

      Is it far from the professional packages or is it "(albeit not very)" far from them?

    10. Re:Tip for Terry by Anonymous Coward · · Score: 0

      with just a little support this renderer could work on openCL.

      In the FAQ you link to they promise it will.

      Blender was and always will be Open Platform, we won’t restrict it to only work on specific systems/hardware.

      The CUDA backend just got working earlier.

  21. Re:Given how specialized the use case scenarios ar by scorp1us · · Score: 0

    Oblig: Bitcoin Farming!

    --
    Slashdot's rate-of-post filter: Preventing you from posting too many great ideas at once.
  22. Re:Given how specialized the use case scenarios ar by chaynlynk · · Score: 4, Interesting

    As can Postgresql using pgopencl.

  23. gpgpu by Anonymous Coward · · Score: 0

    Get Adobe, and industry standard graphics, video editing software, game, companies to use this technology not to forget computational programs, give out the code and list of new functions so it can be implemented in an update or fully integrated in their next verson. I'm hoping they're working with other company's software developers on this, while developing this chip.

    1. Re:gpgpu by infolation · · Score: 1
      Unfortunately Adobe don't seem to be on board:

      “Given a choice between doing it with CUDA or not doing it for a while [while waiting for] OpenCL, we chose the former.”

      Hopefully as OpenCL matures, Adobe will see the advantages.

  24. BitCoin Spammers! by iamhassi · · Score: 0

    Anyone else notice every Bitcoin reference is by a Anonymous Coward? SPAM SPAM SPAM SPAM

    --
    my karma will be here long after I'm gone
    1. Re:BitCoin Spammers! by jandrese · · Score: 1

      I thought those were joke posts.

      --

      I read the internet for the articles.
    2. Re:BitCoin Spammers! by Anonymous Coward · · Score: 0

      Glad you fixed that. It's as if you were replying to something, but there's no parent. Has /. started deleting posts?

    3. Re:BitCoin Spammers! by makomk · · Score: 1

      Sadly not. Everyone and their dog seems to be BitCoin mining these days, mostly with AMD GPUs (though there are a few miners out there using FPGAs).

  25. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 1

    Personally, I actually use things like OpenCL to do real time image processing (video motion analysis), but I don't know too many others in the industry that do, so I can't imagine their market is particularly large.

    In the fusion case this is actually very interesting. When you're running a pci-express attached card (Not sure about IGP), you get massive latency in the transfer.

    Now, with the gpu integrated into the cpu, perhaps it's possible to utilize it almost like a normal vector unit, where you could swap data between cpu and gpu effortlessly. OpenCL isn't really designed to take advantage of this sort of environment, but even then, the lower latencies should give an edge.

    If AMD eventually manages to combine a powerful cpu with a midrange+ gpu, it will be an interesting beast, especially if swapping data between the units is made painless.

  26. Re:They got more unresolved problem in the pipelin by hedwards · · Score: 1

    PhysX is proprietary, it was developed by nVidia precisely for this reason, to make it difficult for the competition to compete. It's been integrated into CUDA which is an nVidia only technology meaning that even if AMD wanted to integrate it they couldn't without paying a lot of money in licensing and architectural changes to their product line.

  27. They Are Not the Only Ones by znigelz · · Score: 2

    AMD are far from the only company to make this bet. For one, the bet is backed by Apple, who are the creators of OpenCL. Nvidia have a GPU computing SDK with full support for OpenCL for all major platforms. Even Intel has just recently provided Linux drivers for OpenCL, and have supported windows for a while. ARM will have an implementation soon for their Mali GPU architecture.

    I use OpenCL for nonlinear wave equations. There may only be a few OpenCL developers at the moment, but with articles like this, the community will only grow larger. Anybody else out there? What do you use it for?

    1. Re:They Are Not the Only Ones by David+Greene · · Score: 1

      Personally, I won't be using it or CUDA for much of anything. It's far too low-level, cumbersome and error-prone. It makes a good technology demonstration platform and people have managed to do some productive things with it but its days are numbered. The OpenMP accelerator subcommittee is doing some interesting stuff. That's the future along with automatic use of the accelerators by compilers. We are in the plugboard age of accelerators at the moment. We're going to exit that very quickly.

      --

  28. Re:Dedicated Bitcoin Miner Card by parlancex · · Score: 1

    The primary bitcoin miner proper IS actually optimized for ATI GPUs. In fact, it's to the point where if you're not using quite a large number of ATI GPUs in some kind of cluster, you're SOL for ever successfully mining a block.

  29. GPUs coming of age by Twinbee · · Score: 1

    Until relatively recently, it's always bugged me that there's been these incredible number crunching processors, but that they've been mostly locked away due to the focus on one subset of graphics (rasterization), rather than an all-encompassing generic style which would allow ray-tracing, particle interactions, and many other unique, weird and wonderful styles, as well as many amazing applications which couldn't otherwise exist.

    Finally, that's beginning to change with projects like OpenCL, CUDA, even GPU coding for .NET (GPU.NET). In the future, it will be better still. GPUs still can't multitask, so code kernels longer than a frame or two tend to lock up the display while they're being processed. This means you have to chop up your code into chunks (that's okay for games, but really restricts some of the things you can do easily). That should change soon (at least Nvidia are on the case). Additionally, the cache size is increasing and much more automatic than it used to be. Things can only get better.

    --
    Why OpalCalc is the best Windows calc
    1. Re:GPUs coming of age by Bengie · · Score: 1

      Cooperative multi-tasking sucks.. :*(

      They're currently working on pre-emptive multitasking for GPUs right now.

      ATI supports what they call "Anyc multitasking". Their hardware allows multiple kernels to run at the same time and the hardware abstracts everything out so each kernel thinks it's getting the whole GPU. The best part about this design is you can have long running kernels and very few context switches, so it should be more efficient. I guess this is currently useless because it must be supported by the OS/etc. Maybe DX12 will fix this and allow more than one type of "multitasking".

  30. Re:Given how specialized the use case scenarios ar by Sir_Sri · · Score: 4, Informative

    I don't think he means OpenCl specifically. OpenCl is a tool that connects you to GPU hardware. GPU hardware is designed for a different problem than the CPU, so they have different performance characteristics, in the not too distant future heterogenous multi core chips that do both the CPU and GPU calculations of today will be mainstream, and there will general purpose computing tools (which OpenCl is a relatively early generation of, along with CUDA) to access that hardware.

    While I don't agree with the idea that this is the entire future, it's certainly part of it. Right now you can have 1200mm^2 of top tier parts in a computer, roughly split half and half CPU/GPU - but not every machine needs that, and it's hard to cool much more than that. So long as there's a market which maximizes performance and uses all of that, CPU/GPU integration will not be total. But there will be, especially in mobile and not top end machines 'enough' performance in 600-800 mm^2 of space, which can be a single IC package which will be a combined CPU-GPU.

    It is, I suppose, a bit like the integration of the math co-processor into the CPU a decade ago. GPU's are basically just really big co-processors, and eventually all that streaming, floating point mathy stuff will belong in the CPU. That transition doesn't even have to be painful, a 'cheap' fusion product could be 4 cpu cores and 4 GPU cores, whereas an expensive product might be a 8 core CPU in one package, and 8 cores of GPU power on a separate card, but otherwise the same parts (with the same programming API). The unified memory will eventually obsolete the dedicated GPU probably, but GPU RAM is designed for streaming, in order operations, whereas CPU ram is for out of order random memory block grabs, ram that does either in order or out of order equally well would solve that problem (or as long as it does it well enough), but architecturally I would have GPU ram as a *copy* of the piece of memory that the gpu portion of a fusion part will talk to.

    As to what the huge market is: OpenCL gives you easier access to the whole rendering subsystem for non rendering purposes. So your 'killer' apps, are laptops, tablets, mobile phones, low powered desktops, really, anything anyone does any sort of 3D on (games, windows 7, that sort of thing), so basically everything, all your drawing tools.

    The strategy is poorly articulated with OpenCl, but I see where they're going. I'm not sure what Intel is doing in this direction though, which will probably be the deciding factor, and nVIDIA, rather than positioning for a buyout (by Intel), seems to be ready to jump ship to SoC/ARM type products. Intel doesn't seem to have the GPU know how to make a good combined product, but they can certainly try and fix that.

  31. Doubt I'll be buying any AMD stock soon by DarkOx · · Score: 1

    I'll give you the fact that we don't have any major applications at this point that are going to revolutionize the industry and make people think "oh, I must have this"

    Translation: We don't really understand how to market this, or the size of the market for this.

    it's a big bet for us, and it's a bet that we're certain about.

    Translation: We don't have any other promising R&D in the pipeline at the moment so if this fails to play out well for us we will still be number 2 but no longer a top line mark, it will be back to the K6 days for us.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  32. why graphics? by StripedCow · · Score: 1

    Why do we still need to buy "graphics" hardware to use GPGPU-like acceleration? Why not extend our general notion of the cpu?

    It makes me feel rather silly to be buying a graphics card just to improve the performance of some non-graphics-related computation.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
    1. Re:why graphics? by hey · · Score: 1

      My thoughts exactly. This should be part of the CPU. Like floating point.

    2. Re:why graphics? by David+Greene · · Score: 1

      As it happens, the hardware made to crunch graphics is also very good for crunching numbers and other things with regular structures. We can extend the general notion of the CPU as well. That's what Intel did with AVX and Larrabee. Both are valid and complementary approaches. A GPU uses a particular organization of memory and vector computation units to suck in bits from memory and spit it out the other side very quickly. ISA extensions like AVX and LNI marry the vector computation units to a more general memory system, providing more flexibility and the cost of less throughput. It's a tradeoff. Each model works very well for certain classes of problems.

      --

    3. Re:why graphics? by Anonymous Coward · · Score: 0

      So buy one of AMD's APUs. You know, the things discussed in the freaking article. lol.

    4. Re:why graphics? by baxissimo · · Score: 1

      Hence AMD's attempt to rebrand GPUs as APUs. The GPU basically is becoming a SIMD co-processor.

  33. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 0

    Correct. In fact, I sell the very same thing to the very same people.

  34. Re:Dedicated Bitcoin Miner Card by StayFrosty · · Score: 1

    Not really. It's analogous to a drawing. You can put your name in the hat as many times as you want, but the person who put their name in once could get lucky and have their name drawn over the person who has their name in 1000 times.

    --
    "Frequently wrong, never in doubt."
  35. CUDA by Anonymous Coward · · Score: 0

    You can use GPGPU for many applications: image processing, artificial intelligence, chemical and mechanical simulations...
    GPUs are good tools for high end apps and can increase the performance in an order of 50x in comparison with a single CPU.
    The main problem is that nVidia dominates the market and is pushing its own technology (CUDA). Fortunately nVidia has OpenCL drivers but CUDA is the technology that is used in the industry (Matlab, MAPLE, Mathematica...)

  36. Time to sell by Anonymous Coward · · Score: 0

    They are betting everything on GPGPU? Really? Ugh. If I had AMD stock, this would be the time to sell it.

  37. Re:Given how specialized the use case scenarios ar by GreatBunzinni · · Score: 1

    I don't believe you understand OpenCL's application domain, as you insinuate that it only applies to specialized use case scenarios. Even if you choose to ignore how widespread OpenCL is in domains such as games, you always have multimedia and graphics processing. Adding to this, there are countless people all around the world who desperately seek a "supercomputer in a box" such as what you can get if you are suddenly able to use graphics cards for this. I happen to be one of these people who desperately want to get OpenCL off the ground and into our daily life, mainly because I develop FEM software and all the extra processing power is desperately needed for every application, particularly nonlinear analysis. If OpenCL doesn't fly then people like me are forced to deal with costly, specialized solutions, which means that only people who can afford a supercomputer can have that. If it flies then we can have supercomputers as easy as buying a new graphics card. And that's trully excellent.

    --
    Slashdot, fix your code or at least hire someone who is competent at it to do it for you.
  38. Home Media Server by Tepic++ · · Score: 1

    The horizontal pitch I can imagine making for a low power, mediocre processor+GPU combination is that if we're all gathering a lot more data all the time on the go, being able to easily process all that data (for filtering/compression) at the collection point is advantageous. The only other one I can think of right now is that I'd love an even more underpowered (CPU-wise) version of this for a silent home media server.

    There are a fair few vertical markets that push the high performance parallel envelope that can use the GPU capability, but Fusion doesn't seem to fit those markets and even the sum of the verticals doesn't appear very horizontal to my untrained eye. E.g. there are high value non-video uses in finance and oil. See Maxeler: http://www.maxeler.com/content/frontpage/

  39. OpenCL: Too slow, too late by Ken_g6 · · Score: 2

    I've developed applications (for PrimeGrid.com) for both nVIDIA CUDA and AMD OpenCL. The thing about GPGPU is that you have to write very close to the hardware to get any reasonable speed increases. CUDA lets you do that. But OpenCL is practically CUDA running on AMD; not close to the hardware at all.

    By all rights, my application should be faster on AMD cards. It's embarassingly parallel and has a fairly simple inner loop - albeit doing 64-bit math. If I could write it on AMD's close-to-metal language, Stream, I'm sure it would be. But while nVIDIA offered nice documentation and an emulator for CUDA, AMD didn't for Stream, and only recently did for OpenCL. nVIDIA's since removed their emulator, and since they (shrewdly) don't let one machine run both brands of cards together, I'm mainly aiming at CUDA now.

    If AMD had come up with a C-like, close-to-metal language, with good documentation and preferably an emulator, they could have run circles around CUDA. Maybe they still can; but I doubt it.

    --
    (T>t && O(n)--) == sqrt(666)
    1. Re:OpenCL: Too slow, too late by Anonymous Coward · · Score: 0

      "Better hardware, shitty software" has been ATI's modus operandi since long before AMD bought them out, and regrettably AMD is apparently unable to change that.

    2. Re:OpenCL: Too slow, too late by Anonymous Coward · · Score: 1

      The point is not, to optimize the code for a specific GPU, but to optimize the GPUs for a common language. So you, you know, don't have to write different code for every manufacturer, every chip and every version of it.

      That common language is OpenCL.

      What you're essentially doing, is like writing for IE6, and then complaining your re-write doesn't run as fast on Phoenix 0.7 (if you remember). Of course it doesn't. But it will, when the whole thing is a bit more ingrained into AMD and into you.

      And I never ever write for a specific hardware. Because when I ever fall for a lock-in scheme, I'm dead and done. Same thing for you.

    3. Re:OpenCL: Too slow, too late by Bengie · · Score: 1

      He said that with current hardware "you have to write very close to the hardware to get any reasonable speed increase".

      He's saying that you're better off just programming on your CPU than using OpenCL for the kind of stuff he was doing. OpenCL is a good idea, but in his case, if you can't get a performance benefit from it, why use it?

  40. Note to AMD management... by Tasha26 · · Score: 1

    Please AMD read ALL the comments on this page even those with a score of 0 or -1...

  41. Re:Dedicated Bitcoin Miner Card by parlancex · · Score: 1

    If you're comparing CPU mining to a cluster of ATI GPUs it's more like having 1 ticket in versus 20,000. Sure you still have a chance, it's just extremely extremely small.

  42. Re:Given how specialized the use case scenarios ar by the+linux+geek · · Score: 1

    SGI's computer systems weren't "uber powerful and specialized" in the late 90's. They had largely lost the commercial UNIX market to DEC and Sun by then, and were getting eaten alive in technical computing by HPPA. This continued right up until the demise of SGI MIPS.

    What they had going for them was NUMAlink-induced scale-up capacity, which they still have in their Itanium and x64 systems.

  43. Re:Given how specialized the use case scenarios ar by durrr · · Score: 1

    Look at the openCL link from article. everyone have a hand in that cookiejar.

  44. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 0

    There must be some huge potential markets that just don't seem to come to mind for me...

    Spreadsheets and user interface.

  45. Re:Given how specialized the use case scenarios ar by CSMoran · · Score: 1

    There must be some huge potential markets that just don't seem to come to mind for me...

    High-performance computing. It's the like the vector computers of the late '70's-early '80s all over again, plus now you have the comfort of high-level code running on a "usual" CPU and only the computationally intensive tasks offloaded to the GPU. The basic algorithms (FFTs, linear algebra) have already been ported.

    --
    Every end has half a stick.
  46. Re:Given how specialized the use case scenarios ar by BlueCoder · · Score: 1

    I was also thinking about the analogy of the GPU to math co-processor. But I think the future is kind of the reverse where processor packages are different specialized and generic architectures mixed and matched both on a single chip and motherboards that evolve into back planes. Expansion slots are more or less becoming processing slots. Sure you can plug peripherals into them but by and large peripherals have all gone external. A desktop motherboard is becoming little more than a backplane with an integrated processing card.

    Processors more efficient at various strategies to speed up certain types of math for various special applications are needed more and more. Processors speed is not increasing like it was so we need to use transistors more efficiently. Specialized 3D computation was one way we needed to go the next I think will be variations on neutral networks for applications of fuzzy logic and pattern recognition. After that who knows, maybe go retro with analog signal processors. Maybe an FPGA processing card.

  47. Re:Given how specialized the use case scenarios ar by David+Greene · · Score: 1

    Somehow, someone has to figure a good standardized way to develop and run massively concurrent software, preferably based on an open standard.

    Someone already has. There's even an accelerator subcommittee working to add nice compiler directives so we can do away with the ugly low-level OpenCL and CUDA programming. Fusion will not work without a decent programming model and associated tools.

    --

  48. Re:Given how specialized the use case scenarios ar by Dynedain · · Score: 1

    SGI had and maintained its niche market for workstation graphics processing, especially in FX houses. They never were competitors in the data centers, and for a long time, nothing really stood up agains IRIX.

    What killed SGI was an explosion in capabilities from the x86 market. Suddenly a maxed-out $3-4K machine from Dell with a decent NVidia or AMD card could beat the pants off of the $10K + machines SGI was making. In-house IRIX apps were ported to Linux or BSD, Windows apps skyrocketed in popularity, and SGI was done for.

    --
    I'm out of my mind right now, but feel free to leave a message.....
  49. OpenCL is an immature standard by Adrian+Lopez · · Score: 1

    Last time I checked, you also needed to link against vendor-specific libraries, meaning one library for AMD, one for NVIDIA, and one for Intel. This makes cross-platform OpenCL deployment a bitch. Unless and until these vendors get together and settle on an ICD standard, I don't see OpenCL going mainstream.

    --
    "In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
    1. Re:OpenCL is an immature standard by Anonymous Coward · · Score: 0

      No, you should not need to link against vendor-specific libraries. What you may need to do is use vendor-specific extensions in some cases; the only egregious one at the moment is that AMD's double precision support is for some reason a different extension than the standard (Khronos) double precision extension, so if you're targeting AMD CPUs/GPUs as well as some other platform you will need some #ifdef's in the actual OpenCL kernel code.

    2. Re:OpenCL is an immature standard by Anonymous Coward · · Score: 1

      The latest release of AMD App (OpenCL) SDK 2.4 Includes a new capability ICD. Installable Client Driver.
      This allows and OpenCL to Switch at Run-time between different implementations of OpenCL..
      see http://developer.amd.com/support/KnowledgeBase/Lists/KnowledgeBase/DispForm.aspx?ID=71

  50. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 0

    The unified memory will eventually obsolete the dedicated GPU probably,but GPU RAM is designed for streaming, in order operations, whereas CPU ram is for out of order random memory block grabs, ram that does either in order or out of order equally well would solve that problem (or as long as it does it well enough), but architecturally I would have GPU ram as a *copy* of the piece of memory that the gpu portion of a fusion part will talk to.

    Reminds me of back in the day. Changing the location of video RAM by changing registers. I don't remember it being called 'unified' memory or whatever, and these were old ass computers I'm talking about, but I remember doing some neat tricks with that...

  51. Someone tell alen to get a clue by Sycraft-fu · · Score: 1

    Seriously, on what do you base this? The fact that you personally are a cellphone junkie?

    Sorry man, I've seen no evidence PCs are dying at all. The seem to be doing quite well.

    In fact, looking at history, I am going to predict they will continue to sell at or above current levels indefinitely. Why? Because that is what's happened with other computers.

    Mainframes are not dead. In fact, there are more mainframes in use now then back when the only computers were mainframes. They are completely dwarfed in number by desktops and laptops, of course, but they are still made, used and sold. That is what IBM's zSeries are. They develop processors, hardware, OS, the whole 9 yards all for mainframe computing.

    Same shit with desktops when laptops came out. Laptops are very popular, but desktops have not dropped in popularity. Some people have only a laptop, others have a laptop and a desktop, and so on. The laptop hasn't killed the desktop.

    I think this will continue. Yes, smartphones are going to eclipse laptops in terms of numbers, if they haven't already. However that doesn't mean people will throw away their laptops. Both markets will exist.

    The people who think everything will converge on a smartphone for all people haven't actually tried it, or thought through all the problems you face. What's more, they ignore that people are willing to pay for convenience. They will buy multiple devices that have the same overall function when said devices make certain things easier.

    For example I own no less than 6 food heating devices: A stove/oven, a microwave, a toaster, a crockpot, a rice cooker, and a bread maker. All have the same primary function: cook food. What's more, I really don't need any of them but the stove/oven. There is nothing I can make in any of the others I can't make in it. So why own them? Convenience. The rice cooker does a much better job easily making good sticky rice than a pot on the stove does. It is worth it to me.

    You could liken the stove/oven to a desktop computer. Powerful, does everything, but can be a pain for some things. You could liken the microwave to a laptop or smartphone: Designed to be general purpose, but not as capable overall as the oven, convenient, but not the be-all, end-all. The rice cooker or breadmaker could be likened to a Blu-ray player or the like: A device that only does one function but does it very well.

    So sorry, I don't think you are right. I have a smartphone, a new high end one, and I'm not planning on getting rid of my laptop. And I have a nice high end laptop and I'm not planning on getting rid of my desktop. The university I work at has lots of desktops and servers, but we aren't planning on getting rid of our mainframe, and so on.

  52. Re:Given how specialized the use case scenarios ar by bluegreen997 · · Score: 1

    The GRAM vs normal CPU RAM brings up an intresting point. Should we have mobos that offer slot(s) for GRAM for those users who have an APU (Still don't like that name but I guess I need to get over it.) and want RAM that works best for that? Or is there a technical reason I'm not seeing making that type of setup redudant/or such.

  53. Re:They got more unresolved problem in the pipelin by Luckyo · · Score: 1

    This is offset by the fact that ATI generally costs about 10-15% less for the same speed.

  54. Re:They got more unresolved problem in the pipelin by Khyber · · Score: 1

    PhysX is proprietary, it was developed by nVidia precisely for this reason

    Nope. PhysX was developed by Ageia.

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  55. User agents... by Anonymous Coward · · Score: 0

    Well, everybody tried Bob, Clippy, 'desktop search', Beagle and others and figured out that it is a useless waste of computer cycles with no benefit to the user...

  56. Re:Given how specialized the use case scenarios ar by Sir_Sri · · Score: 2

    Right now those 'fusion' type products are pretty terrible, I'm not sure decent RAM would be enough to save them, at least if you want decent gaming performance. Also, once you stick the CPU and GPU together you can pipe data directly from one to the other, so the RAM side of things probably changes a bit, but I'm not sure how. I've migrated to AI temporarily from the world of GPGPU so I'm not fully up on how, in detail, they need to talk to each other.

    AMD may be betting the farm on a strategy that involves buying more expensive memory, that can, say, do both fast in order and fast out of order reads. Even if that's a 50% increase in price (on the RAM) you're still saving big on the GPU side of things, and they might just figure it's a problem technology will pretty easily solve fairly soon. They aren't really all in yet (in terms of products on shelves), so this might be a 4 years from now sort of problem, when the hardware landscape may be very different than today, I'm not sure, and right now that RAM wouldn't get you much, and there would be no reason to manufacture in volume, so no one would use it.

    I could certainly see a future of CPU cores, GPU cores, FPGA's etc. That would make programming *very* interesting for high performance applications.

  57. Re:Given how specialized the use case scenarios ar by AmiMoJo · · Score: 1

    Just like with 3D Now, SSE, x64 and all the other modifications that CPUs have had most programmers won't do anything special to take advantage of the GPU. Libraries, either compiled in or shared at runtime, will be where GPUs get used. For example we have crypto APIs that automatically use hardware AES support on CPUs that have it, and even dedicated FPGAs.

    At the moment one of the biggest issues is the amount of time it takes to set up tasks for the GPU to perform. The data has to get from main RAM to video RAM, the GPU's resources allocated, a GPU program compiled on the fly (because it is specific to each GPU, just like pixel shaders) and then once the code has run the same in reverse. There is a lot of overhead that it looks like AMD wants to reduce.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  58. Self-fulfilling predictive hardware comming soon? by noodler · · Score: 1

    from TFA: "Like I said, it's a big bet for us, and it's a bet that we're certain about."

    So, am I the only one who finds this a bit fishy?

  59. Re:Given how specialized the use case scenarios ar by badkarmadayaccount · · Score: 1

    WiMAX and cell phone tower digital signal processing.

    --
    I know tobacco is bad for you, so I smoke weed with crack.
  60. Re:Given how specialized the use case scenarios ar by Anonymous Coward · · Score: 0

    You're right almost on everything but... the math coprocessor integration didn't happened a decade ago, more like two decades ago. It seems you're old, should we get off your lawn?

  61. Re:Given how specialized the use case scenarios ar by marcosdumay · · Score: 1

    "...memory, that can, say, do both fast in order and fast out of order reads ... and they might just figure it's a problem technology will pretty easily solve fairly soon."

    That problem won't go away that easily. There is a fundamental reason why RAM nowadays is faster for sequential operations, and that reason isn't going away without a major technological reakthrough.