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Apple Plans New Spaceship-like Campus

itwbennett has a story that might answer the question of what Apple is doing with the billions they have in the bank. "Apple CEO Steve Jobs on Tuesday presented plans for a new Apple campus to the Cupertino City Council. The office building will look 'a little like a spaceship landed,' said Jobs. It will also be just 4 stories tall, is big enough to house all 12,000 Apple employees (with room for growth), and will generate its own energy." Keep reading to see the riveting town council meeting.

279 comments

  1. Now he's building a mothership. This will end well by elrous0 · · Score: 4, Insightful

    Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  2. More like iDoughnut by identity0 · · Score: 2

    The circular shape is reminiscent of the UK's GCHQ "Doughtnut" [cryptome.org] building. GCHQ is their equivalent of the NSA, they do sigint for the Queen.

    1. Re:More like iDoughnut by Anonymous Coward · · Score: 0

      The first thing I thought was it looks like a panopticon. http://en.wikipedia.org/wiki/Panopticon

    2. Re:More like iDoughnut by Anonymous Coward · · Score: 0

      The first thing I thought was I'll post a link to wikipedia and then people will think I'm smart and like me.

      FTFY.

    3. Re:More like iDoughnut by treeves · · Score: 1

      First, he didn't gain much since he posted as AC,
      Second, he had to know enough to look it up on wikipedia.
      But yes, posting an interesting or informative wikipedia link is a common way to gain an upmod.

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
    4. Re:More like iDoughnut by Palshife · · Score: 1

      They ask the Queen to stop? And if she doesn't do they resort to sigkill?

      --
      Attention deficit disorder is a complicated issue, spanning several major... HEY LET'S GO RIDE BIKES!
    5. Re:More like iDoughnut by Anonymous Coward · · Score: 0

      copied the link wrong, sorry:

      GCHQ building

    6. Re:More like iDoughnut by Tharsman · · Score: 1

      Interesting how people's bias color their perception. In the yes of others, I'm sure should Google be the one building this they would call it a celestial halo.

      A big doughnut, though, would go GREAT with the department-store sized cafe they showed planned for employe use.

    7. Re:More like iDoughnut by Anonymous Coward · · Score: 0

      I for one like Doughnuts with my Cupertinos.

  3. Penis Spaceship ? by Anonymous Coward · · Score: 0

    Is it just me or does Apple's new campus look like a semi-erect penis?

    1. Re:Penis Spaceship ? by ArAgost · · Score: 2

      Please articulate how a torus-shaped building reminds you of a penis in any state of turgidness.

    2. Re:Penis Spaceship ? by betterunixthanunix · · Score: 2, Interesting

      Perhaps because a penis (once removed from a person's body) is homeomorphic to a torus?

      http://en.wikipedia.org/wiki/Homeomorphism

      --
      Palm trees and 8
    3. Re:Penis Spaceship ? by Ixokai · · Score: 1

      Only in the world where you are doing seriously unkind things to your penis, man.

      You could have said cock-ring and I would have been with you.

      But... a penis? No. Ow.

    4. Re:Penis Spaceship ? by metlin · · Score: 1

      "My penis is like a coffee cup! Too hot to hold and full of bitter liquid that's oh-so-good.

      You can always add some sugar and you're good to go..."

      Alright, alright, I'll stop. Enough top0rn for a day.

  4. Make it so by magusxxx · · Score: 1

    Didn't things end poorly when they tried this on Star Trek: The Next Generation?

    --
    Care killed the cat, but satisfaction brought it back.
  5. Re:Now he's building a mothership. This will end w by fuzzyfuzzyfungus · · Score: 1

    Dear Sir, The Kraft Foods Company, holder of the Kool-Aid(tm) name and distinctive marks, believes your insinuations to be tortuously harmful to the value and good public image of the Kool-Aid(tm) brand.

    We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "flavor-aid" an inferior imitation product. John Doe III General Counsel

  6. He looks sick by Enderandrew · · Score: 1

    In that video he does not look good.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    1. Re:He looks sick by 0100010001010011 · · Score: 4, Interesting

      I still have to give him props for actually showing up to the meeting. He could have easily sent the summer intern or any number of other people involved with the project. Instead the CEO of a Forture 50 company shows up to a town hall meeting to discuss the new building they're building.

      And regardless of what company is building this (and peoples opinions of that company) this actually looks like a pretty cool 'green' endeavor. Less wasted space on parking, more trees, less energy consumption. I wish more companies thought like this.

    2. Re:He looks sick by chispito · · Score: 1

      In that video he does not look good.

      I have to assume that the reason he is still participating in things like this or the WWDC is that it would be harder on him not to.

      --
      The Daddy casts sleep on the Baby. The Baby resists!
    3. Re:He looks sick by joh · · Score: 1

      In that video he does not look good.

      He clearly looks like someone with a nutrition problem. On the other hand I've seen obese people his age who don't look exactly healthier.

    4. Re:He looks sick by MachineShedFred · · Score: 4, Informative

      He's actually always done this. When Apple has business with the City of Cupertino, he's the one that shows up to talk to the city council, not some PR flack or a lawyer.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    5. Re:He looks sick by Enderandrew · · Score: 1

      Steve Jobs has liver disease and pancreatic cancer. The weight loss is probably due to the treatments he has to undertake.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    6. Re:He looks sick by AndrewNeo · · Score: 1

      Probably to lay weight (in a good way, given the way most companies behave.) The city council likely responds better to the CEO of a company talking to them directly instead of lawyers or interns or whatever.

    7. Re:He looks sick by Low+Ranked+Craig · · Score: 3, Interesting

      No. He HAD pancreatic cancer which (probably) spread to his liver. He has a new liver and as a result has to (or had to) take anti-rejection drugs, and no pancreas and a bunch of other missing stuff due the whipple procedure used to remove the pancreas, etc. He probably has a hell of a time absorbing nutrients, maintaining his blood sugar, etc. I respect the man for continuing to get out of bed every day.

      --
      I still cannot find the droids I am looking for...
    8. Re:He looks sick by EraserMouseMan · · Score: 1

      They're in the process of replacing all of his organs with A5 processors. It's completely understandable that he looks a little undead. Cut him some slack people.

    9. Re:He looks sick by Anonymous Coward · · Score: 0

      Probably to lay weight

      You obviously didn't watch the video, his weight must be close to zero.

    10. Re:He looks sick by theolein · · Score: 1

      Kudos for your post. His will to work is simply amazing, and I respect him a lot for that. I wish him the best, but I feel he might not be around much longer.

    11. Re:He looks sick by Vegeta99 · · Score: 1

      Still give the man props for that. I'm no fanboi either, I really can't stand Jobs (he ousted Woz, left, came back and killed hackintoshes), but props for taking responsibility for your business.

    12. Re:He looks sick by macs4all · · Score: 0

      No. He HAD pancreatic cancer which (probably) spread to his liver. He has a new liver and as a result has to (or had to) take anti-rejection drugs, and no pancreas and a bunch of other missing stuff due the whipple procedure used to remove the pancreas, etc. He probably has a hell of a time absorbing nutrients, maintaining his blood sugar, etc. I respect the man for continuing to get out of bed every day.

      I thought a Whipple was the procedure that most people have for bariatric surgery, and involves the duodenum, not the liver. Maybe you were thinking of his Pancreas instead?

      Although I certainly will agree that the removal of one's duodenum is certainly a cause of malabsorption of many nutrients.

    13. Re:He looks sick by macs4all · · Score: 1

      Kudos for your post. His will to work is simply amazing, and I respect him a lot for that. I wish him the best, but I feel he might not be around much longer.

      He does look a bit like a skin-covered skeleton at this point, doesn't he? I was noticing how you can clearly see the bones of his forearms during the WWDC Keynote speech.

      "Gaunt" is how I would describe him at this point. Although the malabsorption doesn't seem to have seriously affected his mentation... yet.

    14. Re:He looks sick by ChiChiCuervo · · Score: 1

      I think he understands that the City is a power ..... a 'Don', if you will... that requires respect. The ONLY person who can demonstrate that respect for something this big, is another 'Don'. Any other CEO would send a lawyer or lackey, because any other CEO simply does not believe that 'mere' elected officials are worthy of respect.

  7. All cults by Anonymous Coward · · Score: 0

    need a base of operation.

    1. Re:All cults by node+3 · · Score: 1

      And Slashdot was already taken...

  8. Cult? by iONiUM · · Score: 0

    Who else immediately thought of a new space-ship-worshiping-cult after reading this?

    Kind of all fits though, you know, with the Apple love..

    1. Re:Cult? by dslbrian · · Score: 1

      Actually when I read the title my first thought was that they were building a simcity-esque Launch Arco, but unfortunately it's nothing like that.

  9. Jobs goes EPCOT on us by MidnightBrewer · · Score: 2

    Seems like Steve saw Walt Disney's old video about the true vision of EPCOT and decided to make it happen.

    He was in good form, despite looking poorly. The inane comments from the city council members couldn't have helped.

    --
    "Give a man fire, and he'll be warm for a day; set a man on fire, and he'll be warm for the rest of his life
    1. Re:Jobs goes EPCOT on us by sheehaje · · Score: 1

      I am in the IT department for a County Government. We could be actually talking about landing spaceships and launching satellites and we would get the same confused look as we do when talking about server and network upgrades.

      Most legislators in our County just stay quiet to avoid asking dumb questions at public budget meetings. Then again, some do not, and do look at the very least sound ignorant to anything going on in the IT world.

      Some of the comments by the City Council members remind me of these meetings. One time we were talking about virtualizing the data center, and one of the legislators blurted out "Well, what are you doing about EMF?" How I wish I had a tinfoil hat to give him.

    2. Re:Jobs goes EPCOT on us by node+3 · · Score: 2

      Most legislators in our County just stay quiet to avoid asking dumb questions at public budget meetings. Then again, some do not, and do look at the very least sound ignorant to anything going on in the IT world.

      Wouldn't that be why you ask questions, because you are ignorant about something?

  10. "like a spaceship landed"? by denzacar · · Score: 0

    Does that mean it will be surrounded by guns and tanks pointing at it, or that there will be unwarranted rectal probing for all visitors?

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
    1. Re:"like a spaceship landed"? by Combatso · · Score: 2, Funny

      there will be unwarranted rectal probing for all visitors?

      i KNEW I should have read the new Terms of Service agreement.

    2. Re:"like a spaceship landed"? by Anonymous Coward · · Score: 0

      You're mixing up Apple with the TSA. Only Americans are so terrified and fearful that they sexually molest travellers to make sure they're not hiding bombs in their pubic hair.

      The rest of the world just thinks you're a bunch of pussies.

    3. Re:"like a spaceship landed"? by sconeu · · Score: 2

      iKNEW iShould have read the new Terms of Service agreement

      There. FTFY

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    4. Re:"like a spaceship landed"? by Anonymous Coward · · Score: 0

      My 9 yr old called and said your joke was lame about 2 years ago.

    5. Re:"like a spaceship landed"? by R3d+M3rcury · · Score: 1

      You owe me a new keyboard.

  11. Cool project! by Trarman · · Score: 1

    Honestly I think it's a fascinating project. I agree when he says architecture students will want to come to Cupertino just to see the building.

    1. Re:Cool project! by eln · · Score: 1

      It seems interesting, but functionally it could be a nightmare. A single building with only 4 floors in a giant circle big enough to fit 12,000 people is somewhat reminiscent of the Pentagon (which houses a little less than twice that number). I'd be concerned that it would end up being a maze inside, especially over time as interior space gets constantly reconfigured to meet the changing needs of the company.

      Of course, if the idea is just to build something that will take Jobs back to his home planet in style, none of that is really relevant.

    2. Re:Cool project! by Combatso · · Score: 1

      nah, LCARS will help you get anywhere you want, the turbolifts make it fast and easy to get anywhere.. and in the event of a fire you can use the jeffrreys tubes..

    3. Re:Cool project! by denzacar · · Score: 1

      And only one toilet.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
    4. Re:Cool project! by Moridineas · · Score: 1

      The Pentagon -- while somewhat labyrinthine -- is actually fairly easy and fast to get around in. Once you get your bearings! For such a huge building, you don't generally have to spend a lot of time walking.

    5. Re:Cool project! by node+3 · · Score: 1

      That's still a *LOT* less of a "functional nightmare" than having multiple buildings housing a similar number of people, which is one of the problems Apple is solving here.

    6. Re:Cool project! by Coren22 · · Score: 1

      That is awesome. I always wondered that myself, I kind of assumed that each room had its own, but good to know everyone shares one.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
    7. Re:Cool project! by Coren22 · · Score: 1

      To navigate, they just need to have two counterrotating "trains" to transport, the trains could hold like 20 people and stop every 1/8 of a circle.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
    8. Re:Cool project! by denzacar · · Score: 1

      Well, there ARE conflicting reports on that subject.

      But I do believe that the man often referred to by his euphemism-for-a-bodily-function designation/nickname SHOULD be somewhat of an expert regarding the issue.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
  12. Fry's near NASA in Houston by Anonymous Coward · · Score: 0

    The Fry's Electronics in Webster, TX (near NASA in Houston) is laid out like a moon base.

    Disclaimer: I am a former Fry's Associate.

    1. Re:Fry's near NASA in Houston by ColdWetDog · · Score: 1

      There is a Fry's in Webster? That's good. At least some modicum of civilization has managed to appear in that pestilential swamp. Perhaps there is hope for those lost souls stuck in the Greater Houston-Galveston Mosquito Breeding Facility.

      --
      Faster! Faster! Faster would be better!
    2. Re:Fry's near NASA in Houston by Coren22 · · Score: 1
      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  13. Sounds like... by Anonymous Coward · · Score: 1

    Sounds very similar to the FoxConn location setup ;p

  14. Can't deny Apple knows how to market by jeffmeden · · Score: 1

    I like how at 7:06 in the video the artists rendition of the elevation view of the new building includes the obligatory iPod-wearing, air guitar playing youth in the foreground. I wonder if the city council is getting ad revenue for this event.

  15. makes sense by satsuke · · Score: 3, Insightful

    I won't comment on the aesthetics of the building, but it seems a no brainer for a company like Apple to build a thoroughly modern building like this.

    At least I don't see Apple going out of business anytime soon and they can practically write a check for the whole thing. The money being an opportunity cost that will pay back over the longer term with less building energy costs and having everyone in one place / no lease costs for other locations.

    Only downside might be if they ever did need to sell it or lease space to others in the future. (this doesn't seem structured like say the Sprint Nextel campus in Overland Park Kansas .. where the buildings were restructured for other companies use after the original occupant didn't need them anymore for various reasons.

    1. Re:makes sense by vlm · · Score: 1

      they can practically write a check for the whole thing

      From finance.google.com, financials, balance sheet

      "Cash & Equivalents 15,978.00" "In Millions of USD"

      Hmm. A building that costs more than 15 billion dollars?

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    2. Re:makes sense by JSBiff · · Score: 1

      Why would it be hard to re-purpose sections of the building for use by other companies? It seems like this will be, more or less, general-purpose office space. You could as easily have an accounting company, a law firm, or the corporate headquarters of virtually any small/medium company in a part of the building.

      The building is a ring, right? So, a few degrees (or if you prefer, a few tenths of a radian) of the circumference could be 'partitioned off', given its own entrance and be leased out.

      What's so hard about that?

    3. Re:makes sense by jeffmeden · · Score: 1

      If investors (who haven't seen a dividend from AAPL since 1995!) see that they just blew their 15B war chest on a new building, at the same time that Google, Microsoft, and many others are nipping at their iPhone-centric heels, they will start heading for the exits. Maybe Steve Jobs is comfortable with a stock price back around the 100/share range, but I think he would have a lot fewer "followers" if that ever happened. I wouldn't be surprised if they used corporate bonds to pay for a large part of the new building, it just makes more sense for overall company strength.

    4. Re:makes sense by UnknowingFool · · Score: 1

      One of the reasons Apple gave for buying the property was that they are leasing nearby space. As a renter, they can only do so much modification to the current space.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    5. Re:makes sense by Anonymous Coward · · Score: 0

      Apple has 65 BILLION Dollars in cash reserves. Every 3 months another cool 5+ Billion are added.

    6. Re:makes sense by dogmatixpsych · · Score: 2

      Apple has considerably more than $16 billion. They have $66 billion in cash and marketable securities (source: http://tech.fortune.cnn.com/2011/04/27/7-fun-facts-about-apples-cash/). Pretty much whatever the building costs will be a drop in the bucket for Apple.

    7. Re:makes sense by dogmatixpsych · · Score: 1

      I posted this just above but Apple doesn't have a $15 billion war chest, they have a $66 billion war chest: http://tech.fortune.cnn.com/2011/04/27/7-fun-facts-about-apples-cash/

    8. Re:makes sense by not-my-real-name · · Score: 1

      Hmm. A building that costs more than 15 billion dollars?

      Obviously, that's for the FTL drive. Everybody thinks that this just looks like a spaceship...

      --
      un-ALTERED reproduction and dissimination of this IMPORTANT information is ENCOURAGED
  16. Applegon by Anonymous Coward · · Score: 0

    So is this the 21st century version of the Pentagon?

  17. Re:Now he's building a mothership. This will end w by drinkypoo · · Score: 0

    We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "flavor-aid" an inferior imitation product. John Doe III General Counsel

    And we would ask right back for you to remember that the Jonestown residents consumed both Kool-Aid and Flavor-Aid on one fateful (and for most of those of us who were not there, memorable) day. The only people there not drinking one or the other, of course, were men with guns working for our scary, molesting uncle.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. Vainglorious Sociopath by Anonymous Coward · · Score: 0

    So when Steve Jobs dies and gets buried in his iMausoleum the steel shutters will come down over the doors and windows locking the faithful in to guard his Godhood for eternity?

    Oh, righty...

    1. Re:Vainglorious Sociopath by Coren22 · · Score: 1

      Well, I suppose a doughnut is a more modern shape than a pyramid...

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  19. Re:Now he's building a mothership. This will end w by David+Horn · · Score: 2

    Been there, done that, got the T-shirt:

    http://en.wikipedia.org/wiki/File:GCHQ-doughnut.jpg

    --
    PocketGamer.org - For the gamer on the go!
  20. Anti-Apple cult by Anonymous Coward · · Score: 0, Insightful

    The anti-Apple cult, especially here on Slashdot, is far more virulent than anything you get out of Apple supporters.

    Posting anonymously to save my karma.

    1. Re:Anti-Apple cult by iONiUM · · Score: 2

      I actually don't have a problem with Apple. I've owned an iPhone before I bought an Android (I had a 2G, so it was upgrade time and I felt like something different), and I still own and use an older iBook G4. But a spaceship shaped building just fits in so perfectly with the cult-image, I couldn't help but think it.

    2. Re:Anti-Apple cult by bennomatic · · Score: 1

      But a spaceship shaped building just fits in so perfectly with the cult-image

      Yes, because so many cults have been housed in spaceship-shaped buildings.

      --
      The CB App. What's your 20?
    3. Re:Anti-Apple cult by Duradin · · Score: 1, Funny

      "Posting anonymously to save my karma."

      Let your karma burn. Haters gonna hate and there's a lot of haters here on /.. Let the non-haters see there are still some other /.ers that aren't frothing at the mouth at the mere mention of Apple. Post with bonus karma so that it takes an extra hater mod point to knock it down to 0 or -1.

  21. PEW! PEW! by Thud457 · · Score: 1

    Heaven's Gate took their magic vitamins with applesauce, you insensitive clod.

    So at this new facility at the Mindhead campus, do the doors futuristically automatically slide open with a "whoosh"?

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:PEW! PEW! by Canazza · · Score: 1

      No, they all open with the Mac "Yawn" sound.

      --
      It pays to be obvious, especially if you have a reputation for being subtle.
  22. Re:Now he's building a mothership. This will end w by InsertWittyNameHere · · Score: 4, Funny

    The Leader is good, the Leader is great, we surrender our will as of this date!

  23. I've Got A Better Idea +1, Helfpful by Anonymous Coward · · Score: 0

    Just subcontract to Energia.

    Good riddance.

    Yours In Moscow,
    Kilgore Trout.

  24. Only 12.000? by elsurexiste · · Score: 1

    That's like 3% of IBM's total workforce. No wonder Apple has those revenue numbers...

    --
    I rarely respond to comments. Also, don't ask for clarifications: a brain and Google are faster, believe me!
    1. Re:Only 12.000? by Anonymous Coward · · Score: 0

      How would having a small number of employees make revenues larger?

    2. Re:Only 12.000? by Enderandrew · · Score: 0

      Apple doesn't produce tons of products. And they became the industry giant relatively quickly in the past ten years, mainly through App Store purchases.

      They make a profit on iPhone/iPad/iPod sales, but 30% of the top on all Apps, songs, movies, books, etc. is where it is at. And they don't need massive staff to collect money on other people's products.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    3. Re:Only 12.000? by Anonymous Coward · · Score: 0

      The "App Store purchases" and "30% sales cut" didn't start until a few years ago, not a decade. What put Apple back on the map was the iMac, dropping the old crappy Mac OS classic for a Unix-based OS, and the iPod.

    4. Re:Only 12.000? by Enderandrew · · Score: 2

      App Store purchases started a few years ago, but Apple launched the iPod and iTunes about 10 years ago.

      And really, it was just the past few years they exploded. Look at this:

      http://www.wikinvest.com/stock/Apple_(AAPL)/Data/Market_Capitalization/2001/Q2

      Note that their massive growth really started in 2005. The iMac had nothing to do with it. In fact, there are rumors that they will completely drop Mac OS X and move all devices to iOS to shift more focus to App Store purchases.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    5. Re:Only 12.000? by Ixokai · · Score: 2

      ... lol.

      No.

      Apple makes money hand over fist all on what they're actually making; the 30% on "other people's products" is nice and all, but isn't even in the same league.

      The iTunes store is like 5% or so (maybe a few points higher, but not a lot) of their revenue -- and while it probably doesn't have a big margin since they don't have to go out and like, build physical things? Their margins on the things they actually make are huge.

      Something like two thirds of their PROFIT comes from their actual iThing products. Then a bit under a quarter from Macs.

      The actual, y'know, products they themselves make.

    6. Re:Only 12.000? by Wyatt+Earp · · Score: 1

      Apple worldwide has 49,000 employees - 46,600 full time and 2,400 part time.

      IBM worldwide has 426,750 employees.

    7. Re:Only 12.000? by Wyatt+Earp · · Score: 1

      Massive growth started in 2005, however iOS came out in June 2007 and the App Store came out in July 2008.

      Really, the massive growth is from the iPod, iTunes music sales and from the consumer computers, iMac and iBook/MacBooks in the year before and years after Apple's transition from PowerPC to Intel architecture.

    8. Re:Only 12.000? by UnknowingFool · · Score: 2

      Have you actually looked at their financial reports? They make the vast majority of their revenue and profit on hardware. For example, Mac revenue this year is expected to be $20B and margin is normally at 30% which means $6B in profit just from computer hardware sales. Remember also that 30% of revenue of each app and media sales has to cover all costs including datacenter, billing, administrative, bandwidth. That $1B datacenter they just built in North Carolina probably was charged to the online store costs.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    9. Re:Only 12.000? by Enderandrew · · Score: 0, Troll

      Sorry, but you're wrong.

      When Apple made their massive resurgence with Job's new iMac and Macbook line, they spiked at 7 billion market cap.

      When Apple started collecting 30% of all music, book, movie, and app purchases, they skyrocketed to over 300 billion market cap.

      Jobs said publicly that iOS related sales accounts for the vast majority of their revenue.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    10. Re:Only 12.000? by Enderandrew · · Score: 1

      Even though Mac market share grew 28% last year, Mac OS X profits didn't grow that much, and still only account for 20% of the company's revenue. If hardware accounted for the majority of their revenue, you'd see it here.

      http://www.cultofmac.com/apple-earns-3-5-times-as-much-profit-on-ios-and-os-x-than-microsoft-does-on-windows/93282

      Apple states that 75% of their revenue comes from iOS related sales. They're lumping in iPhone hardware with App Store/iTunes purchases. But again, before the App Store, they had a market cap of 7 billion. After the App Store, they have a market cap of 309 billion.

      Also consider that OS market share shows there are 3 times as many OS X devices out there as iOS devices. And those OS X devices are more expensive, with a higher profit margin.

      So how exactly does the iOS division account for 75% of all their revenue with less hardware, and cheaper hardware?

      Frankly, you're just wrong.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    11. Re:Only 12.000? by elsurexiste · · Score: 1

      That's more reasonable, thanks!

      --
      I rarely respond to comments. Also, don't ask for clarifications: a brain and Google are faster, believe me!
    12. Re:Only 12.000? by Enderandrew · · Score: 0

      There are three times as many OS X devices out there as there iOS devices. OS X devices (like Macbooks) are more expensive and have a higher profit margin. And yet the OS X division only accounts for 20% of Apple's revenue.

      The iOS division accounts for 75% of the Apple's revenue.

      The spike started in 2005 with music sales, which is exactly my point. Apple takes 30% of the top of other people's content, and that is where most of their revenue comes from. They don't need a huge staff to make money off other people's products.

      It grew at an even faster pace after the launch of iOS because they started taking a cut of Apps and Books as well as music and movies. And movie/TV sales went up after the launch of the iPad.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    13. Re:Only 12.000? by Enderandrew · · Score: 1

      I don't want to repeat the same answer over again. Look at my above answers. I have looked at their financial statements, and Apple's direct statements.

      The vast majority of their revenue is tied to iOS.

      There are three times as many OS X devices as iOS devices. The OS X devices have a higher profit margin. With more hardware sold, and a higher profit margin, that *should* be where the majority of their revenue comes from, if hardware drove their revenue.

      The fact that 75% of their revenue comes from the iOS division with a third of the hardware, and a lower profit margin, demonstrates clearly that the majority of their revenue comes from iTunes/App Store sales.

      Steve Jobs has even stated this in interviews.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    14. Re:Only 12.000? by Wyatt+Earp · · Score: 1

      As of Jan 18 2011, iOS (iPod Touch, iPhone, iPad, AppleTV) account for 67% of Apple revenue.

      Apple has sold 200 million iOS devices in four years, they have not sold 600 million computers running OS X, Apple is currently selling about 3.5-3.8 million OS X computers a quarter for 14-15.2 million a year.

    15. Re:Only 12.000? by Enderandrew · · Score: 1

      As of May 2011, there are three times as many Mac OS X devices out there as there are iOS devices.

      http://en.wikipedia.org/wiki/Usage_share_of_operating_systems

      iOS devices are sold more frequently today, so iOS devices may in time overtake OS X devices. But you often don't replace your laptop as often as your phone. And there have been years and years of OS X device sales before iOS came around.

      And you're claim that iOS accounted for 67% of all revenue in January matches up with the 75% I saw as of May.

      You're only reaffirming my statements. OS X devices have a higher profit margin on their hardware, yet that division doesn't generate the most revenue.

      Revenue and market cap went through the roof with iTunes and App Store purchases entered the equation. And Steve Jobs has said publicly that is where the majority of their revenue comes from.

      But if you really believe you know Apple better than Steve Jobs, please continue to argue otherwise.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    16. Re:Only 12.000? by UnknowingFool · · Score: 1

      That's not what you implied above. You implied that their success is attributed to "App store purchases" not iOS devices. You are correct in that they make the majority if their revenue and profit from iOS devices; however, they make only a tiny percentage on their online stores and their online stores are accounted for separately. Also you are completely ignoring that 70% of online store purchases goes to the parties that provide "other people's products." Apple only keeps 30% which has to pay for their costs. In 2Q 2011, they made only $480M in revenue after they took their cut. That is less than the amount they made off Mac peripherals.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    17. Re:Only 12.000? by Enderandrew · · Score: 1

      The financial statements only show iOS division, which lumps together App Store purchases and hardware. There aren't hard numbers published on that.

      I made a case above for why I think App Store/iTunes accounts for more than the hardware side. You have fewer devices at a lower profit margin, and yet more revenue. And revenue skyrocketed for the company overall when they introduced App Store purchases. This isn't rocket surgery.

      Steve Jobs has said publicly that is where the majority of their revenue comes from, which somewhat ends the discussion.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    18. Re:Only 12.000? by Wyatt+Earp · · Score: 1

      Share of web browser is not total sold.

      Apple was selling 4-6 million Macs a year in 2001-2003, then it's gone up to today's numbers of 15 million.

      That does not add up to 200 million no matter how you do the math.

    19. Re:Only 12.000? by NatasRevol · · Score: 4, Informative

      Hardware sales of iOS, not software sales.

      Go look at Apple's own numbers:
      iPod - $1.6B
      iPhone - $12.2B
      iPad - $2.2B
      Music/Apps (which is other) - $1.6B
      http://images.apple.com/pr/pdf/q211data_sum.pdf

      --
      There are two types of people in the world: Those who crave closure
    20. Re:Only 12.000? by NatasRevol · · Score: 2

      No they do NOT lump in hardware with software purchases.

      It's under Other Music Related Products and Services (3)

      Footnote (3):
      (3) Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.

      http://images.apple.com/pr/pdf/q211data_sum.pdf

      --
      There are two types of people in the world: Those who crave closure
    21. Re:Only 12.000? by Ixokai · · Score: 3, Informative

      You're absolutely right: IOS related sales is the vast majority of their revenue.

      That does not, *at all*, mean "iTunes Store". It could mean, "revenue from our products, AND the iTunes store" -- but the vast majority of the profit in that category is their products. IPhone, iPad, etc.

      Getting precise break outs is impossible, because Apple doesn't specifically release a profit per product, but they do give certain numbers.

      http://www.asymco.com/2011/01/25/ios-enables-71-of-apple-profits-with-platform-products-make-up-93-of-gross-margin/

      for instance. See where "music" and "software" are, compared to "iPad", "iPhone", "iPod" combined?

      You're doing some really weird math where you're saying, "before the store" verses "after the store" and equating the fact that they'd have explosive growth TO profits from the store itself. You're missing the part where they've also had record after record after record breaking quarters selling the actual *products*, iThings -- at a high margin, with huge profits.

      Again: no. You're imagining that Apple is first and foremost a media and content delivery hegemony, and you're wrong. They're the biggest music seller in the world right now, but they still make most of their money, hands down, on their devices.

      Profits due to "IOS" is not "app store": not even kind of. For apps, they've paid out 2.5b to developers total so far -- TOTAL. For the rest of the content, they don't lump iTunes Store (music, movies, etc) into "IOS" because its NOT part of the IOS profit category. You can get all that content (except books) on the Mac, and they have never really given (at least as long as I've been listening to their financial conference calls) really specific details about how much of their running profit comes from the content stores.

    22. Re:Only 12.000? by NatasRevol · · Score: 1

      I'm pretty sure you haven't read any of Apple's financial statements.

      Things you got wrong:
      1. There are 3 times as many OS X devices as iOS devices - Apple sold 3.7 Million CPUs last quarter, but sold 32.3 million iOS devices last quarter
      2. Apple doesn't release profit margin per device, so you can't know that iOS devices have a lower profit that OS X devices. Much less state this as a fact.
      3. Steve Jobs stating anything like what you're stating.

      You might actually want to go read this:
      http://images.apple.com/pr/pdf/q211data_sum.pdf

      --
      There are two types of people in the world: Those who crave closure
    23. Re:Only 12.000? by Heshler · · Score: 1

      I don't think you understand what market cap is. Market cap=share price x #of shares. Assuming share number is constant, the main variable here is share price. This number is largely a measure of *anticipated* growth and profit by investors, and investors anticipate a lot from Apple. It is not proportional to current revenue or profit. The other stats you gave don't actually support your argument. At the keynote, Jobs said that in total, Apple has paid out 2.5 billion dollars to app developers. If that's 70% of the revenue from apps, Apple's 30% is ~1.1 billion dollars, over the whole life of the app store. I'm not sure how much they've made in media sales, but I suspect it's in a similar order of magnitude. Conversely, Jobs also said they had sold 200 million iOS devices. At an average price of, say, $300, reportedly large profit margins, say, .33 (and these numbers are conservative, don't forget recent lower iphone prices means apple is getting kickbacks from carriers for long term plans; planless iphones are still expensive), Apple has a net revenue of 60 billion dollars and profit of 20 billion dollars from iOS devices since the iPhone came out. I'd say that's where their money is coming from: device sales.

    24. Re:Only 12.000? by UnknowingFool · · Score: 4, Informative

      Are you reading the same Q2 2011 statement I'm reading? In it Apple shows their revenue by products.

      • Macs: $4.96B
      • iPod: $1.60B
      • Music and other online store services (3): $1.63B
      • iPhone and related (4): $12.30B
      • iPad and related (5): $2.84B
      • Other peripherals (6): $580M
      • Software (7): $743M

      (3) Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.
      (4) Includes revenue recognized from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories.
      (5) Includes revenue recognized from iPad sales, services, and Apple-branded and third-party iPad accessories.
      (6) Includes sales of displays, wireless connectivity and networking solutions, and other hardware accessories.
      (7) Includes sales from the Mac App Store in addition to sales of other Apple-branded and third-party Mac software and Mac and Internet services.

      From the financial statement, Apple has clearly separated App Store revenue from iOS device revenue. It's not rocket surgery but it's rather simple accounting and in black and white. Steve Jobs has said that the iOS ecosystem is what had made iOS devices successful; however, in terms of financial contribution, the hardware devices make far more money.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    25. Re:Only 12.000? by Americano · · Score: 2

      Funny, many analysts - and Apple themselves - have said that the App Store runs at "slightly better than break-even." From your hyperbolic claims, you'd think that they were minting money with the app stores and barely breaking even on their hardware sales, which is in fact exactly opposite from reality.

      http://news.cnet.com/8301-13579_3-20008540-37.html

      The vast majority of Apple's revenue comes from hardware & device sales. Whether you assign App store sales to "Itunes" or "Software" in this chart, it's still a very small fraction of their revenue.

    26. Re:Only 12.000? by Americano · · Score: 2

      And Steve Jobs has said publicly that is where the majority of their revenue comes from.

      Citation most definitely needed for this. The majority of their revenue may be coming from iOS devices, but it is the *device sales,* not the *app store,* that is accounting for the vast majority of their revenue.

      10 billion plus apps downloaded. 200 million iOS devices sold to date. That's roughly 50 apps per device. Some year-old numbers suggest that 75% of the apps in the app store are paid apps - so let's assume that 38 of the 50 apps per device are also paid apps. Again from last year, average price of a paid app was $3.63.

      So the "average" iOS device, with 38 paid apps, has generated 137.94 in app store revenue. Apple keeps 30% of that, for a cool $41.40 per iOS device, or 8.3 billion in revenues from every app sold since the app store was opened.

      Last year, Apple had 65.2 billion in revenue.

      Please show your math that leads you to conclude that the app store is the "major source" of Apple's revenues?

    27. Re:Only 12.000? by Americano · · Score: 2

      30% of a small number is another small number.

      They sell 1 iMac, and bump their revenues by $2000+ dollars. They sell 1 99-cent app, and bump their revenues by $0.30.

      Note that that 30 cents is not "profit" to Apple, it is revenue. They still have to pay for administration & maintenance of the online store (disk space, server space, network connections), staffing the app reviewers, paying credit card processors, etc. Apple have publicly stated that they run the app store at "slightly above" break-even after they pay their administrative costs.

      Some teardowns estimate an iMac's *profit margin* at 40%, which means that Apple makes $800 in *profit* off of a single $2000 iMac sale. Even if they have a 40% profit margin on app sales, they need to sell 6,667 apps at that profit margin to make $800 in profit - 30 cents in revenue per app times 40% profit margin = 12 cents profit per app. They've implied quite publicly that their profit margins on the app store are nowhere near 40%.

    28. Re:Only 12.000? by Anonymous Coward · · Score: 0

      When shareholders question Steve on fairly low R&D budget, he has always insisted it is quality over quantity. They are probably the leanest big company in the world. Amazing really.

    29. Re:Only 12.000? by Americano · · Score: 1

      You need to spend some time understanding the difference between revenues, profits, and market caps, because they're absolutely not the same thing, and your arguments are conflating the three concepts to reach an entirely incorrect conclusion.

    30. Re:Only 12.000? by Anonymous Coward · · Score: 0

      Tl dr.

    31. Re:Only 12.000? by node+3 · · Score: 2

      The spike started in 2005 with music sales, which is exactly my point. Apple takes 30% of the top of other people's content, and that is where most of their revenue comes from. They don't need a huge staff to make money off other people's products.

      Apple doesn't profit very much from their App/Music/Book/Video/etc. stores. These are primarily created to provide an added value to their hardware products.

      Apple lists their numbers. For example, they have sold 15 billion songs (that's $5 billion in revenue (not profit) since 2005) and have paid $2.5 billion to app developers (that's $830 million in revenue (not profit) since 2008.

      Apple takes in more than those two stores combined, in pure profit, every four months or so.

    32. Re:Only 12.000? by Anonymous Coward · · Score: 0

      http://www.wolframalpha.com/input/?i=apple+ibm

    33. Re:Only 12.000? by inKubus · · Score: 1

      You mean profit, of course, not revenue.

      --
      Cool! Amazing Toys.
    34. Re:Only 12.000? by elsurexiste · · Score: 1

      You are right, my engrish vocabulary is too focused on technology, so these mess-ups are common :) .

      --
      I rarely respond to comments. Also, don't ask for clarifications: a brain and Google are faster, believe me!
    35. Re:Only 12.000? by R3d+M3rcury · · Score: 1

      While I'm not necessarily disagreeing with you, I point out that the iTunes Store is an example of a low margin/high volume business. Yeah, Apple doesn't make a whole lot of profit on each sale, but when you sell a billion items, it starts to add up. If you ask whether that "break even" is on each sale or a sum total of sales, Apple is mum.

      Keep in mind another accounting trick: Apple pays developers when they accumulate more than $250 or once a month. So if I put an App in the App Store and I sell $100 worth in one month, I don't see a nickel. If I sell $100 the next month, I don't see a nickel. If I sell $100 the third month, Apple will send me a check for $210. That means Apple got use of my $300 for three months. Remember that whole "Cash and Short Term Investments" thing in their financial statements? That's where my $300 went--Apple held onto it and made interest from it. Do that with tens of thousands of developers and you're talking about some serious cash.

      Let's say I write the incredible killer app. I release it and everybody's gotta have it and I make millions. Even then, Apple gets my revenue for the month to play around with.

      So it works out pretty well for Apple.

    36. Re:Only 12.000? by macs4all · · Score: 1

      Note that their massive growth really started in 2005. The iMac had nothing to do with it. In fact, there are rumors that they will completely drop Mac OS X and move all devices to iOS to shift more focus to App Store purchases.

      There are rumors that Elvis is still alive.

      What was your point again?

    37. Re:Only 12.000? by macs4all · · Score: 1

      The spike started in 2005

      Which is when Apple announced the switch to Intel. Ever think of that?

    38. Re:Only 12.000? by macs4all · · Score: 1

      As of Jan 18 2011, iOS (iPod Touch, iPhone, iPad, AppleTV) account for 67% of Apple revenue.

      Apple has sold 200 million iOS devices in four years, they have not sold 600 million computers running OS X, Apple is currently selling about 3.5-3.8 million OS X computers a quarter for 14-15.2 million a year.

      Revenue != Profit.

      How much profit, as far as actual dollars (not percentage) do you think is actually in an iPod, iPad, iPhone or AppleTV, as compared to the actual dollars (not percentage) of profit from the sale of a 17" MacBook Pro, a Mac mini or even an iMac?

      And remember, you put dollars in the bank, not percentage-points.

    39. Re:Only 12.000? by macs4all · · Score: 1

      Some teardowns estimate an iMac's *profit margin* at 40%, which means that Apple makes $800 in *profit* off of a single $2000 iMac sale. Even if they have a 40% profit margin on app sales, they need to sell 6,667 apps at that profit margin to make $800 in profit - 30 cents in revenue per app times 40% profit margin = 12 cents profit per app. They've implied quite publicly that their profit margins on the app store are nowhere near 40%.

      Exactly! As I said above, you put dollars in the bank, not percentage-points.

      And clearly, one of the reasons they are making the iCloud services FREE (as in beer) (excluding iTunes Match, and even that is priced at break-even), is that they know that it will more than pay for itself in increased hardware sales, from two major, and unrelated, segments:

      1. People who have an iOS device; and will get another, or a Mac, or vice versa; because of the way cool automatic syncing features.

      2. PowerPC holdouts; who have a perfectly good PowerPC Mac, but who just can't stand to not be in the inCloud(tm) anymore. Full disclosure: I would be in that second segment... Segment #2 is actually larger than you think, and would provide a(nother) nice bump to Mac sales in the short-term.

    40. Re:Only 12.000? by Americano · · Score: 1

      but when you sell a billion items, it starts to add up.

      Of course it does. That doesn't mean it is the largest part - or even a major part - of Apple's total revenues, or their total profits, which is what the GP post suggested when he asserted that the 30% cut of apps, etc. is the source of Apple's recent rise to "corporate giant."

      That 30% accounts for a very small piece of Apple's revenues. Hardware sales accounts for the overwhelming majority of revenues.

  25. Re:Now he's building a mothership. This will end w by Anonymous Coward · · Score: 0

    It's all laid out in his latest book, iFire in the iSky

  26. Re:Now he's building a mothership. This will end w by Whalou · · Score: 5, Funny

    Na-na-na-na-na-na-na-na Leader!

    --
    English is not this .sig mother tongue...
  27. The Onion? by Fizzl · · Score: 1

    I was expecting -- nay -- hoping to see the onion news logo in the video.

  28. Energy. . . by JSBiff · · Score: 1

    Jobs mentioned using natural gas to generate their energy. This being Apple, I'm a bit surprised they aren't planning to cover the roof with PV panels, or perhaps use the big empty space in the middle of the building to build a solar-thermal tower, with a field of mirrors surrounding the buildings. Maybe throw up a few of the big Wind Turbines to augment the solar.

    That would, however, interfere with them making the rest of the campus be greenspace with lots of trees, which they want. Still, at least the PV panels on the roof would seem a no-brainer for Apple.

    1. Re:Energy. . . by Combatso · · Score: 0

      They need to harness the power of the hipster. Like the Matrix, only all half beards and square glasses.

    2. Re:Energy. . . by sosume · · Score: 0

      Please provide sources to back your statement that Apple is environmental friendly... since they're anything but as they've shown in the last decades.

    3. Re:Energy. . . by JSBiff · · Score: 1

      I don't know if they actually care about *being* environmentally friendly, but I'm pretty sure that they like to at least *appear* to be environmentally friendly, because, I believe, a lot of their customers are concerned about the environment, and are supporters of solar and wind power.

      I could be wrong, I admit, but that's the distinct impression I get.

    4. Re:Energy. . . by NatasRevol · · Score: 1

      You might want to justify YOUR baseless statements.

      Even Greenpeace says they're the best tech company in terms of eliminating 'dangerous' chemicals, and only dings them on communicating policy:
      http://www.greenpeace.org/international/campaigns/toxics/electronics/how-the-companies-line-up/
      "Apple does best on the toxic chemicals criteria, where it scores most of its points. "

      Somehow, that puts Apple in 9th place - best in practice where it actually matters, poor in clear communications.

      --
      There are two types of people in the world: Those who crave closure
    5. Re:Energy. . . by aristotle-dude · · Score: 0

      >

      Somehow, that puts Apple in 9th place - best in practice where it actually matters, poor in clear communications.

      This is really no different from how Mr. Al Gore talks the big talk about global warming but has big cars and a huge electric bill on his mansion while George W. Bush has a ranch which is off the grid and uses solar energy to heat the hot water for the house.

      I don't care whether you supported Bush and his parties policies but in his personal life he is more environmentally conscientious than Gore who is all talk and no action.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    6. Re:Energy. . . by mattack2 · · Score: 1

      Jobs mentioned using natural gas to generate their energy.

      I have not watched this video, but this statement made me think of the Bloom Boxes (http://en.wikipedia.org/wiki/Bloom_Energy).

    7. Re:Energy. . . by macs4all · · Score: 1

      This is really no different from how Mr. Al Gore talks the big talk about global warming but has big cars and a huge electric bill on his mansion while George W. Bush has a ranch which is off the grid and uses solar energy to heat the hot water for the house.

      I don't care whether you supported Bush and his parties policies but in his personal life he is more environmentally conscientious than Gore who is all talk and no action.

      While I'm not fan of either Algore or Bush (either 41 or 43), all this proves is that Bush's "old money" allows him to live the way most of us would like to; but cannot afford to.

      Bush didn't earn his money; he just is a "Trust Fund Kid" who happened to win the genetic lottery.

      I'd do that stuff too, if I could afford it. And he probably lives far enough from the nearest HIGH CURRENT power lines that it was the only practical way to power a modern, power-hungry ranch like his. Same thing with the water recycling: Not a lot of water to go around in that part of the country.

      Bottom line: It was a matter of practicality, coupled with the ability to absorb the massive up-front costs, nothing more. If Dubya really cared about renewable energy, then why wasn't it reflected in his Public Policy? All one has to do is to look into his Daddy's ties to Conoco Oil, and then answer becomes clear...

      Now, excuse me while I put another layer of copper foil (aluminum foil isn't as good) on my hat.

  29. Design: lush forest, reality: drab carpark? by Candid88 · · Score: 3, Insightful

    Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

    It's the surroundings which make a good building into an amazing design, and it's the surroundings which most often fail new builds.

    Hopefully Apple can get it right.

    1. Re:Design: lush forest, reality: drab carpark? by Tsunayoshi · · Score: 1

      On a trip in Korea I remember seeing a new hotel being built in between another pair of 10 story buildings...the artists rendition posted in front of the site showed it sitting in an open green field with no other buildings around it...in reality, 2/3rds of the building wasn't visible at all from the street.

      --
      "Get a bicycle. You will not regret it, if you live." - Mark Twain, "Taming the Bicycle"
    2. Re:Design: lush forest, reality: drab carpark? by Anonymous Coward · · Score: 1

      Except no. If you RTFA (or in this case WTFV,) you'd notice the carpark is underground, and it literally will be surrounded by parkland.

    3. Re:Design: lush forest, reality: drab carpark? by Anonymous Coward · · Score: 0

      Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

      If Steve Jobs wants a lake and a forest around his building, then you can be damn sure he'll have a lake and forest around his building.

      Even if he has to import the lake and trees from another country.

    4. Re:Design: lush forest, reality: drab carpark? by TheBig1 · · Score: 1

      If Steve Jobs wants a lake and a forest around his building, then you can be damn sure he'll have a lake and forest around his building.

      I think you are thinking of Steve Harper, not Steve Jobs...

    5. Re:Design: lush forest, reality: drab carpark? by whiteboy86 · · Score: 4, Informative

      If you bothered to watch the video you would have known that they are increasing the number of trees from 3000 (current state) to 6000 trees on the site. The multilevel car park will be all underground and the building will be self-powered by those fancy green power generators Google is using already. So it will be green and also local environment friendly. Given the unlimited resources they have at their disposal I bet the project is realized the way they plan it and as intended, no snake words, gloomy conclusions or the general /. pessimism is needed here.

    6. Re:Design: lush forest, reality: drab carpark? by NatasRevol · · Score: 1

      Or Bill Gates:
      http://www.netscrap.com/netscrap_detail.cfm?scrap_id=528

      "Existing cedar tree was determined by Gates to be in the wrong location and moved 6 inches."

      --
      There are two types of people in the world: Those who crave closure
    7. Re:Design: lush forest, reality: drab carpark? by biodata · · Score: 1

      When I watched the video it said that the area is currently orchards and in the before and after shot it looks like there is a big hole in the orchards. I don't know how old the trees are or how biodiverse the area is but planting a bunch of saplings isn't really the same as maintaining a long-standing wooded area. The traffic alone would make quite a detrimental impact on the wildlife I would have thought. 6000 shiny new trees isn't necessarily better than 3000 old ones, at least for the next hundred years or so.

      --
      Korma: Good
    8. Re:Design: lush forest, reality: drab carpark? by lerxstz · · Score: 1

      In the video Jobs said it _used_ to be apricot orchards...long ago. It's mostly asphalt right now he said.

      --
      I chose to end my comments, not with a rim shot, but a long decaying F#7sus4
    9. Re:Design: lush forest, reality: drab carpark? by bill_mcgonigle · · Score: 1

      In the video Jobs said it _used_ to be apricot orchards...long ago. It's mostly asphalt right now he said.

      Right, somebody posted the aerial shots when Apple bought the HP property. Parking lots and run-of-the-mill office buildings.

      But I bet Apple can afford more mature trees than most building projects can.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    10. Re:Design: lush forest, reality: drab carpark? by macs4all · · Score: 1

      Or Bill Gates: http://www.netscrap.com/netscrap_detail.cfm?scrap_id=528

      "Existing cedar tree was determined by Gates to be in the wrong location and moved 6 inches."

      And yet, Steve Jobs is seen as the dictatorial perfectionist...

    11. Re:Design: lush forest, reality: drab carpark? by Candid88 · · Score: 0

      That's exactly my point. The "plan" is to use a nice underground multi-story carpark. Until bean counters decry it's cheaper to just tarmac over everything which has no direct commercial value.

      Hopefully Apple can get it right.

    12. Re:Design: lush forest, reality: drab carpark? by aristotle-dude · · Score: 1

      That's exactly my point. The "plan" is to use a nice underground multi-story carpark. Until bean counters decry it's cheaper to just tarmac over everything which has no direct commercial value.

      Hopefully Apple can get it right.

      Uh, it is mostly tarmac right now. This is Steve Jobs that we are talking about. What Steve Jobs wants, Steve Jobs gets. No bean counter who values their job would get in the way of the CEO of a company.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    13. Re:Design: lush forest, reality: drab carpark? by Anonymous Coward · · Score: 0

      Please round correctly, 3700 rounds to 4000, not 3000.

  30. Free WiFi??? WTF?? @13:19 by rotide · · Score: 5, Interesting

    I'm no Apple fan, but damn do people elect stupid people to City Council. That Kris lady or whatever doesn't care about anything besides "Free WiFi" [goto 13:19]. That's what she wants for the city. Screw tax revenue, new residents, etc, etc, no, she wants Apple to give her free WiFi. Again, I don't like Apple, but Steve's response was great, basically, (paraphrased), "We'll give you WiFi when you stop taxing us, since that's what taxes are for, public works projects".

  31. Re:Now he's building a mothership. This will end w by Enderandrew · · Score: 1

    The Jonesville compound drank Flavor Aid. Yet everyone always associates this with Kool-Aid because no one likes Flavor Aid.

    Flavor Aid deserves to be associated with arsenic. Give them the credit they deserve!

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  32. It's The Button by Anonymous Coward · · Score: 0

    It's the only button Apple will approve of from now on. It's the one missing from the mouse, missing from the ipods. And the only physical button allowed in ios5.

    1. Re:It's The Button by Anonymous Coward · · Score: 0

      All iPhones and iPads have 4 physical buttons plus a toggle switch. I don't know about iPod Touches... they may only have the 1. Apple trackpads and mice have 1 button that performs different functions depending on how many fingers you click with. Using it becomes natural very quickly. If you use a Mac for a couple of days, you'll stop thinking about it altogether (and maybe even agree that it's a pretty good design). iPod Classics have a button. You were saying?

  33. Re:Now he's building a mothership. This will end w by gnasher719 · · Score: 0

    Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

    If that's your feeling, you should seriously ask for medical help.

  34. Actually... by denzacar · · Score: 1

    All those glass walls and it's circularish shape remind me more of another British-imagined building.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
    1. Re:Actually... by elfprince13 · · Score: 1

      That wasn't the one I thought you were going to post.

    2. Re:Actually... by Walt+Dismal · · Score: 1

      I was worried about the idea of a building with that much specialized curved glas being built in an earthquake zone until I realized it was not a building. What Steve did not mention about having their own power generation facility is that he meant the ship would be capable of orbit.

  35. Re:Free WiFi??? WTF?? @13:19 by pep939 · · Score: 1

    Stupid woman indeed. She probably just wanted to talk to Steve Jobs.

  36. That was no spaceship! by denzacar · · Score: 1

    That was an alien lifeform.
    Although... The creature WAS rather partial to creating apples out of thin air.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
    1. Re:That was no spaceship! by Kalidor · · Score: 1

      Right ... so it's officiall Groppler Jobs now?

      --

      Code softly but carry a big magnet.

  37. Great Spin by Jobs by l0ungeb0y · · Score: 1

    By joking around that it will look like a landed spaceship, no one would ever suspect that it was a space-time ship ready to take Steve jobs back home where he can be given a new cancer free body and then return with a new range of gadgets to hawk.

  38. Re:Free WiFi??? WTF?? @13:19 by dloose · · Score: 1

    I thought the same thing... the level of fawning over Jobs was embarrassing. 1 guy asked a pertinent question: "How will this affect traffic in the city?", and totally let Jobs off the hook. The rest of them might as well have been bowing and saying "we're not worthy".

  39. Re:Free WiFi??? WTF?? @13:19 by Anonymous Coward · · Score: 0

    Being an engineer who successfully ran for city council, I'd agree. But I'd also retort that there simply aren't enough smart, logical individuals running for the job. In other words, stop complaining and do something about it.

  40. BURN THE CASTLE! by Thud457 · · Score: 2

    We're not so much a cult per se, more like an autonomous collective of dirty rabble.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  41. solar panels on the roof? by Anonymous Coward · · Score: 0

    Solar power Solar power Solar power?

  42. Interesting Highlights by guttentag · · Score: 4, Interesting
    • The new campus would be not far from the existing campus, on the north side of Interstate 280, one exit east, between Wolfe and Tantau, adjacent to the freeway.
    • The new building would provide office space for 12,000 to 13,000 people starting around 2015.
    • The new building would have its own auditorium because they don't like having to go up to the Moscone Center in San Francisco (the traditional home of the MacWorld expo, which was once Apple's primary stage for announcements) every time they announce a new products
    • The property seems like it would be like a large park with a parking structure WAAAY off by the freeway and a lot of parking underground.
    • Jobs said Apple has learned a lot from building all its Apple stores around the world and as a result can make really big pieces of curved glass that would be used in construction here. There wouldn't be any flat glass on the building. He said he felt architecture students would come from all over to see it.
    • The land was originally apricot orchards and he has hired a Stanford horticulturist to consult on ensuring indigenous trees are planted, including more apricot orchards.
    • Jobs mentioned that he called Bill Hewlett at home (looked him up in the phone book because there were no unlisted numbers then) when he was 13 and asked him for some spare parts, and it was about that time that HP bought the land Apple plans to use for this
    • One member of the city council attempted to haggle with Jobs, listening to his plans for this new campus and suggesting that in exchange for letting Apple stay in the city Apple should provide free WiFi (a la Google in nearby Mountain View). Jobs responded by calling himself a simpleton, and said he's always believed that the city should provide those services using the money Apple pays in taxes as the largest taxpayer in the city. He did offer to provide WiFi if the city would allow Apple an exemption from paying taxes. She played if off like she was joking at that point, but I think she seriously thought she was going to haggle with Jobs over this.
    • The city asked for their own Apple store so they don't have to go to Apple stores in Santa Clara's Valley Fair mall or downtown Los Gatos, but Jobs said the traffic isn't there to make it work, to which the city replied, "we'll help you make it work." No response from Jobs on this, though. The new campus would be walking distance from the Cupertino Square Mall, which is relatively small, anchored by a Sears, Macy's and JC Penny and underwent a major renovation a few years ago. That brought in a nice new AMC theater which I think does well, but the rest of the mall seems constantly on the brink of folding, with lots of empty spaces (even before the great recession) and cheap no-name stores... Jobs would never say it but Apple doesn't want its brand associated with that.
    1. Re:Interesting Highlights by Anonymous Coward · · Score: 0

      I've been to the exact site of the new expansion (I stayed at the hotels across Wolfe Road when I was visiting the HP site that Apple purchased) and this is going to be a traffic nightmare.

      Having all of those Apple employees congregated in one place is going to make this area completely bog down during rush hour. Wolfe road barely handles mall traffic, now we're going to have thousands more people going to work not only at this exit but also the next exit up 280 at the De Anza campus.

    2. Re:Interesting Highlights by Jthon · · Score: 1

      Apple's already across the street, I doubt traffic would get too much worse since this place is right next to the freeway. Though at the moment Apple is spread out all over that area and now they'd be concentrating all those people into a couple blocks. Luckily I don't need to drive past Homestead and Wolfe all that often :D.

    3. Re:Interesting Highlights by hattig · · Score: 1

      How does the current HP site handle all that traffic then? (at least when it was being used)

      Firstly, you're losing all the HP related traffic. Secondly you're mainly moving Apple traffic from their current leased offices to the new site. Overall there is probably going to be a traffic reduction until the other offices get re-leased and more people come to the city.

    4. Re:Interesting Highlights by mkiwi · · Score: 1

      One thing you missed:

      Apple will generate its own electricity, via natural gas, to power the entire complex. The grid will be a secondary power source. (Take that PG&E!)

    5. Re:Interesting Highlights by Amouth · · Score: 1

      Apple's facility at that location (the one near by) is only 2.5k people.. of which will be staying at that location and they will be taking the rest that are spread out and aiming ~12k people at that new site (near the old one) for a total of 14.5k people instead of 2.5k people.. thats a nice whopping 580% increase in traffic volume from Apple.. now i don't know what % they are for that area but i'm betting a lot..

      the only side lot is that the HP campus that was there was ~9k people so we know that that traffic has been experienced so in reality the total traffic volume increase should be 3k people which is ~26% increase in traffic .. not nearly as much but still a good bit.

      --
      '...if only "Jumping to a Conclusion" was an event in the Olympics.'
    6. Re:Interesting Highlights by Anonymous Coward · · Score: 0

      Apple should place a store IN the spaceship. People would travel to that store because it's at HQ

    7. Re:Interesting Highlights by Scott+Wood · · Score: 1

      I'm not sure that running a natural gas generator is going to be sticking it to the Pacific Gas and Electric Company.

    8. Re:Interesting Highlights by cthulhu11 · · Score: 1

      His comment about the glass is puzzling -- when did Apple acquire a glass factory?

  43. Wow...these public employees are all stupid by Anonymous Coward · · Score: 0

    This is why I always vote for lower taxes no matter what the issue is at hand. I cannot believe that these people are responsible for spending anything. Steve Jobs made them look like children.

  44. Time to short AAPL stock ? by Gud · · Score: 2

    If history has any lesion for us it is that when a company decides to build a statement building it frequently coincides with the decline of the company. Mr. Cringley talked about this few months back
    http://www.cringely.com/2010/12/edifice-complex/

    1. Re:Time to short AAPL stock ? by Genda · · Score: 2

      "If history has any lesion for us"...

      Would that make this a sore subject???

  45. So that's what they're doing... by ZeroSerenity · · Score: 1

    with the taxes they skillfully avoided paying.
    Seriously. As if gouging on electronics wasn't enough, they haven't the heart to pay federal taxes either!

    --
    For those who seek perfection there can be no rest on this side of the grave.
  46. Walled Garden by Culture20 · · Score: 1

    Everyone thinks it's a building for Apple employees, but it's really a walled garden to put everyone else in. Mark my words, it will be built inside-out.

    1. Re:Walled Garden by crypticedge · · Score: 2

      So he's building the corporate version of Wonko the sane's house?

  47. Apple planning to do fundamental science? by vsage3 · · Score: 1

    Looks a lot like a synchrotron to me.

  48. Re:Free WiFi??? WTF?? @13:19 by Anonymous Coward · · Score: 0

    Taxes are not for "public works", but that's what they've become

    AKA, democracies are doomed once the electorate realizes the the public can be bought off with their own money (and their children's for that matter).

  49. Re:Free WiFi??? WTF?? @13:19 by Anonymous Coward · · Score: 0

    I was thinking she felt the need to ask for something just to make it look like she's doing her job and trying really hard. You know, kind of like that reporter who asked after 9/11 "presumably these planes were loaded up with fuel?" (no lady...they were going to make a cross-country flight on a 1/8 tank)

  50. Re:Now he's building a mothership. This will end w by Wyatt+Earp · · Score: 3, Informative

    The Jonestown massacre was carried out with Cherry and Grape Flavor-Aid poisoned with Valium, chloral hydrate, cyanide, and Phenergan.

  51. Aplle Copying Concept For the first time by Mightee · · Score: 1

    apple for the first time history is copying something to built there own :P like they introduced ipad, iphone which no one else developed and now they are copying a damn spaceship lol :D

  52. nice work if you can get it... by Thud457 · · Score: 1

    Apple doesn't produce tons of products. And they became the industry giant relatively quickly in the past ten years, mainly through App Store purchases. They make a profit on iPhone/iPad/iPod sales, but 30% of the top on all Apps, songs, movies, books, etc. is where it is at. And they don't need massive staff to collect money on other people's products.

    Hey, waitaminute! I thought personal computers and teh interarwebs were democratizing forces that made middlemen obsolete. That's a pretty good trick Apple!

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:nice work if you can get it... by NatasRevol · · Score: 1

      Middlemen is plural.

      Apple is singular.

      But frankly, they've done a better job than all the middlemen combined who came before them - better services at a better cost to the producer.

      --
      There are two types of people in the world: Those who crave closure
  53. how earthquake safe it is? by Anonymous Coward · · Score: 0

    why not put a dome over the middle as well so you can walk though in all weather? no your brake in your 80 /h work week is a 20 min walk from 1 side to other side.

  54. So, now we know... by denzacar · · Score: 1

    ...what those glass-cutting machines were for.

    You'd think that by now people would learn how it goes with Apple rumors.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  55. Have you thought about safety? by eeyoredragon · · Score: 1

    That's his question? That has to be one of the most meaningless, retarded questions I've heard (this week). What do these people get paid to do?

    Wow... now that you mention it... no. We haven't thought about safety at all nor were we planning to during the design and construction... maybe we should push this out to 2020. We'll hire a guy to think about safety. I'm so glad you brought this up. I can't even begin to imagine the disaster this could have been us not thinking about safety. Wow, thanks so much.

    I don't see how Jobs doesn't just gag or burst out into maniacal laughter during the session.

  56. Nice tactics by SkOink · · Score: 0

    What I took from that presentation was essentially:
    1) Apple wants to build a monument to itself.
    2) Apple is intending to bully the city of Cupertino into allowing it, using their continued presence in the town as leverage.

    --
    ---- I'll take you in a Hunt deathmatch any day.
  57. Gosh, this thing actually seems to make sense. by hey! · · Score: 5, Insightful

    Usually when a company announces plans for a whizbang new campus, it's bad news for the stockholders.

    I have a friend who many years ago worked for a high tech company that planned a beautiful new Utopian campus. For various reasons they were forced to reduce the size of the project. They decided to house management and marketing at the luxurious new campus and stick the engineers miles away in a big box full of cubicles. As for the engineers, keeping management and marketing out of their hair on a day to day basis easily made up for having to work in a giant cubicle farm. The downside was that management lost touch and began demanding silly things and not taking engineering advice seriously. The subsequent poor performance of the company turned the showcase campus into an expensive fiasco. The campus was abandoned a few years later when the company was forced to sell out to a competitor.

    It sounds like Apple is doing the opposite here, bringing people who have to work together in a very nice environment. I'll bet there'll be ideas generated and knowledge transferred on strolls through this campus that wouldn't have happened in a formal meeting that required a drive across town. This really looks like a case for what architects often claim but seldom achieve: making buildings that work for the people who use them.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    1. Re:Gosh, this thing actually seems to make sense. by yuhong · · Score: 1

      The campus was abandoned a few years later when the company was forced to sell out to a competitor.

      Wonder what it is currently used for, or if it is still abandoned.

    2. Re:Gosh, this thing actually seems to make sense. by hey! · · Score: 1

      A software company bought the campus and uses the office space. The grounds are managed by a non-profit organization and rented out for weddings and public events like music festivals.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    3. Re:Gosh, this thing actually seems to make sense. by theurge14 · · Score: 2

      I wonder if Steve Jobs is drawing off his experience with Pixar and how much their company changed when they moved into their campus in Emeryville.

    4. Re:Gosh, this thing actually seems to make sense. by ChiChiCuervo · · Score: 1

      Couldn't it be said that management lost touch long before the physical separation? How often does management and marketing simply assume they are the entirety of a company? That might work when the workers are flesh robots welding things on an assembly line, but for knowledge industries, that scenario is always going to be fatal.

  58. Bullying and Threats by Anonymous Coward · · Score: 0

    I got fed up of watching Steve Jobs try to channel Clint Eastwood and sound homely so quit watching it a couple of minutes in. Yeah, yeah. I get the complexity thing reducing down to one pitch that he's used before. Very good. Amazing. Putting a dent in the *snore* universe.

    Anyone else noticed how he peddled the vision but kept dropping threats to move out? What a bully.

    1. Re:Bullying and Threats by flimflammer · · Score: 1

      I'm certainly not one to defend Steve Jobs, but that is business as usual. You don't want to be forced to move out because you ran out of room and the city wont let you have more.

  59. The first thing that came into my head? by Anonymous Coward · · Score: 0

    http://www.wowwiki.com/Exodar

  60. Pollution! by tnk1 · · Score: 3, Insightful

    I hope they have done an environmental impact report for all of the Smug they will be adding to the atmosphere.

  61. Re:Free WiFi??? WTF?? @13:19 by danhuby · · Score: 1

    Rightly so. They know what's good for them.

    As is said several times in the video - if Apple leave Cupertino, it's not good for Cupertino.

  62. Re:Now he's building a mothership. This will end w by Anonymous Coward · · Score: 0

    If that's your feeling, you should seriously ask for a sense of humour.

  63. Parking underground by Anonymous Coward · · Score: 0

    Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

    It's the surroundings which make a good building into an amazing design, and it's the surroundings which most often fail new builds.

    Hopefully Apple can get it right.

    One of the things they included in the plan was underground parking.

    If your city council routinely approves plans to build green spaces and allows companies to get away with paving over everything, then your permitting process and enforcement is the problem.

  64. Re:Free WiFi??? WTF?? @13:19 by Anonymous Coward · · Score: 0

    Apple does well enough on their taxes with all the tax breaks they get.

    Apple has received 10-year 50% break in real estate taxes and an 85% break in personal property taxes.

  65. Re:Now he's building a mothership. This will end w by NatasRevol · · Score: 1

    Who puts a lake/pond in the middle of the shortest distance across the circle??

    --
    There are two types of people in the world: Those who crave closure
  66. Re:Free WiFi??? WTF?? @13:19 by m93 · · Score: 1

    She was saying stupid things, but you can bet the farm on this: everyone at that council table knows who dad is in Cupertino.

  67. Human alchemy by BearRanger · · Score: 2

    That's no building. I see through your nefarious plan, Jobs. You're building a giant transmutation circle. You'll fill it with 13,000 souls, perform horrifying experiments on them, and then sacrifice them all in order to create a Philosopher's Stone for yourself. You've pushed the boundaries of medical science and human alchemy is all that's left to you now...

    Come on, people. Of course I'm not serious. Or am I...?

    1. Re:Human alchemy by gknoy · · Score: 1

      And, if (when?) it all goes wrong, Jobs's consciousness will be stuck in a living shell of an iBook?

    2. Re:Human alchemy by Anonymous Coward · · Score: 0

      Are you suggesting that Jobs is an artificial, immortal, amoral being who has created a small army of loyal servants to help satisfy his demands for world domination/destruction, and manipulates the rest of humanity like pawns to that end?

  68. The Double Standard... by Panaflex · · Score: 1

    So they're going to build a new building? Great!

    Of course, several questions loom over such a project... and nobody asked him anything related. For instance, what will happen with the tons and tons of refuse generated from the destruction and cleanup of the existing building and asphalt? Since they are going to generate their own electricity, will they fall under EPA rules or will they be exempt since it isn't sold? How much fuel and water will be stored on site - and will it be located next to the apartments?

    Of course, the coup de grâce was the comment on the Kaiser cement plant... Yes I'm going to build a freak-ass huge building with tons of cement and glass... but I'd be really happy if you kicked out the cement plant located 3 blocks away. Nice...

    --
    I said no... but I missed and it came out yes.
    1. Re:The Double Standard... by thestudio_bob · · Score: 1

      Typically, the "Demo" companies handle the waster and most (not all) recycle various was materials. Asphalt can be recycled for road projects (it's been shown that using recycled material in road construction is actual better than new). Metals from wiring and structural steel will be recycled (Especially with the high prices right now). Busted up concrete can be used as "clean" fill in various projects.

      The other things such as carpet, finish materials and fixtures are the only true waste (and as in lighting can contain mercury). Not sure how that's being handled, but most cities have ordinance now that tell you what you can and cannot do with those materials.

      I'm not sure what the purpose of this meeting was, but I think it was just to get approval to start the project and to get "public" input (which is standard procedure). It sounded like the council was already aware of the plans and I'd assume that some of these question were most likely already addressed. If not, then I'm sure that the proper building authority for Cupertino will be on top of it.

      And for the comment on concrete plant, it was the council that had concerns about it affecting the new building, it wasn't something Steve brought up. It seemed that his comment was based on his personal experience growing up near the plant in that community, it was just a personal off-the-cuff remark. Not some PR drafted statement coming from a CEO of a multi-billion dollar company.

      --
      The real Sig captains the Northwestern. This one captains /.
    2. Re:The Double Standard... by Panaflex · · Score: 1

      Well I think it's a huge waste of existing space. I'm excited to see such a cool Apple project, but if you take a look at the existing buildings and area you'll see that they are very nice condition. There are at least 17 large to medium size offices, the majority of which have many years of usable life left in them.

      --
      I said no... but I missed and it came out yes.
  69. panopticon by bbdd · · Score: 1

    The description of the new building reminds me very much of the Panopticon:

    http://en.wikipedia.org/wiki/Panopticon

    From the Wiki article: "The concept of the design is to allow an observer to observe (-opticon) all (pan-) prisoners without the incarcerated being able to tell whether they are being watched."

    Like this, but with bigger windows:

    http://en.wikipedia.org/wiki/File:Presidio_Modelo.JPG

    Employee? Prisoner? Who's to say?

  70. Petition for accuracy in OPs! by Jane+Q.+Public · · Score: 0

    Please sign my petition to get those who post these things to Slashdot to at least try to get things somewhat right.

    For example, the proposed Apple facility would NOT "generate its own energy"! On the contrary, they plan to burn natural gas for generating electricity, which is currently cheaper than buying electricity from the grid. But it's not even remotely "generating" any "energy".

  71. Energy Costs? Cheaper than the Grid? by Anonymous Coward · · Score: 0

    I was surprised to hear Mr. Jobs say they could make their own power from natural gas, and supply their own energy cheaper than what was available off the grid.

    Anyone know what the costs would be? It's obviously feasable, but still quite surprising to hear.

  72. Next up: blue track suits by ThatsNotPudding · · Score: 1

    and Flavor Aid on tap.

  73. Will they be hiring a range safety officer? by Anonymous Coward · · Score: 0

    When it is finished I hope that it blasts off never to return to earth.

  74. Carte Blanche by ThatsNotPudding · · Score: 1

    Given the massive Apple payroll, Jobs could demand a virgin be presented to him at every full moon, and the Cupertino City Council would unanimously vote Aye!
    #StandardOil2.0

  75. Re:Now he's building a mothership. This will end w by EraserMouseMan · · Score: 3, Insightful

    If that's your feeling you've been drinking too much kool-aid.

  76. Homage to /. by Anonymous Coward · · Score: 0

    Is it just me or is the building and parking structure actually an homage to Slashdot? Go ahead, turn your head and look at it again, ~8:30 in the vid.

  77. A Spaceship? Really? by FrankN · · Score: 1

    Looks a lot like any number of sports stadiums to me, or the Pentagon with the corners sanded off.
    Frank

  78. Doesn't Apple already have a "store" on campus? by perpenso · · Score: 1

    Its been many years since I visited the Apple campus but I recall a store. Nothing like the Apple Stores around the country today, it was more like a gift shop on steroids. I'm not 100% sure but I think you could get computers there, you could definitely get Apple logo'ed beer mugs, coffee mugs, keychains, etc. Perhaps they could simply put a store on the new campus, although I hope they would supplement the normal Apple Store inventory with the coffee mugs, etc.

    1. Re:Doesn't Apple already have a "store" on campus? by Anonymous Coward · · Score: 0

      The Apple Store on campus is not an Apple store, it's the "Apple Company Store"... they don't sell most of Apple's CPUs actually, as it's more of a showcase and tchotchke store. There's no way it could handle the traffic that an average Apple Store gets.

      Living in the area, I'd love to see an Apple Store, but Mr. Jobs is right about it not really making sense for the area. Valco/Cupertino Square is the largest mall in the area and it's been on life support for years. If someone could come up with a plan to actually revitilize the space that would pull in the retail traffic, maybe... otherwise, I don't see that happening.

  79. Oh the irony... by biodata · · Score: 1

    Apple kills off orchards to build new headquarters.

    --
    Korma: Good
    1. Re:Oh the irony... by Anonymous Coward · · Score: 0

      So you didn't watch tfv? The orchards are long gone, replaced with asphalt parking. They will replant some of them as part of this project.

    2. Re:Oh the irony... by Anonymous Coward · · Score: 0

      Umm, no... HP killed off the orchards. They're gone. Apple will be replanting some...

  80. Re:Now he's building a mothership. This will end w by Megane · · Score: 0

    Dear Sir, The World Arsenic Association, holder of the Arsenic(tm) name and distinctive marks, believes your insinuations to be tortuously harmful to the value and good public image of the Arsenic(tm) brand.

    We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "Cyanide" an inferior imitation product. John Doe III General Counsel

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  81. Re:Free WiFi??? WTF?? @13:19 by Anonymous Coward · · Score: 0

    Taxes are not for "public works", but that's what they've become

    You mean they're not for things like police and fire departments? Or road construction and maintenance? Or water and sewage departments?

    Some towns and cities even operate their own telephone and electrical services.

    And if a town or city wants to build a public broadband or wifi network, why is that so different from any of the above?

    Of course I'm speaking of a town or city, not a federal public works program.

  82. Re:Now he's building a mothership. This will end w by blair1q · · Score: 3, Funny

    Nope.

    There's no profit in that.

    Fortnightly sacrifices on the giant altar at the center of his gold-clad city, however, are more likely.

    Save him having to fly around to get on organ waiting lists.

  83. Re:Now he's building a mothership. This will end w by blair1q · · Score: 1

    I bet there was at least one salesman who regretted, just for a second, not having won that account.

  84. Re:Now he's building a mothership. This will end w by sammy+baby · · Score: 1, Insightful

    You say that now, but wait until that building actually takes off.

    Unfortunately, they won't be able to untether it from the ground, as they won't have rolled out over-the-air syncing to it before their liftoff date.

  85. Re:Now he's building a mothership. This will end w by Anonymous Coward · · Score: 0

    Should he really? It's not exactly news that the Apple crowd behaves a lot like a cult. Besides, just as a matter of probability, if Steve Jobs told people that they should kill themselves, someone out there would do it.

  86. Living in the Industrial Age by Bucc5062 · · Score: 1

    What is it with companies, especially IT companies that continue to propigate the idea that they need *all* their employees under one roof. of all companies I would think Apple would go "green" by reducing office space, getting more employees to telecommute, and advocate using (gosh) 21st century tools to manage and communicate.

    The whole notion that i need to stroll along with colleague in some airy complex to garner ideas or trouble shoot a problem is just bull shit. Scientists collaborate across the world on projects, video conferencing is becoming the norm for many corporate strategy meetings and though no fan of this, IT projects out-sourced are managed from afar. The tools are here today yet management, senior management seems stuck in the 19th century, industrail notion that if I can't see my sla...I mean worker then they must not be producing.

    The amount of energy saved just reducing the number of commuters would be amazing. Reducing the cost of commercial real estate for offices would be a saving to companies and another reduce in energy costs. If people need to meet then a smaller office, perhaps one located in a downtown area to help generate local service economies would be available (rent an office). In the 4.5 years I worked from home for a national company I communicated with my boss when needed, he to me since I had a company phone, I lead a enterprise application support across 76 notes around the country, my team was spread over four states, and we had great idea sharing moments without the need to be face to face. We all were productive to the goals, we all were happy for working in a space that made us comfortable, and we all had reduced costs because we did not need to drive to a cubicle, wasting gas, electricity, and energy doing what we could done from home (or a more local environment).

    Steve, dude, you lead a 21 century company that has changed the face of data processing and communication, inspiring many people so why oh why do you need to propagate the friggin' Luddite mentality of making people come to the central office. You have become, you've turned your people into the drones from your 1984 commercial. Lead a new paradigm, send them home, don't build.

    --
    Life is a great ride, the vehicle doesn't matter
    1. Re:Living in the Industrial Age by Nick+Ives · · Score: 1

      Great, you can work from home, good for you. I prefer to go to an office though, as on the occasions I've tried to work from home it's felt either like I'm living at work so I can never relax or, if not that, I feel like I really am at home and so my job is just one of my hobby projects that I can put to one side when I feel like it.

      I basically go to work because it adds structure to my day. If I could build an office at the bottom of my garden then that might work for me, but I know I'm not alone in this feeling.

      --
      Nick
  87. Re:Free WiFi??? WTF?? @13:19 by npsimons · · Score: 0

    I'm no Apple fan, but damn do people elect stupid people to City Council. That Kris lady or whatever doesn't care about anything besides "Free WiFi" [goto 13:19]. That's what she wants for the city. Screw tax revenue, new residents, etc, etc, no, she wants Apple to give her free WiFi.

    And yet Google provides free WiFi for Mountain View without even being asked..

    Again, I don't like Apple, but Steve's response was great, basically, (paraphrased), "We'll give you WiFi when you stop taxing us, since that's what taxes are for, public works projects".

    To which, no doubt, Jobs will gripe about being taxed more, or he'll probably bribe someone to shutdown a tax-funded free WiFi project.

  88. Re:Free WiFi??? WTF?? @13:19 by ad0gg · · Score: 0

    Google gave Mountain View free Wifi, I think its a reasonable ask. Google also provides grants to Mountain View public schools. Does Apple give anything back besides taxes?

    --

    Have you ever been to a turkish prison?

  89. Try looking at AAPL's financial statements by sjbe · · Score: 2

    Apple doesn't produce tons of products. And they became the industry giant relatively quickly in the past ten years, mainly through App Store purchases.

    App Store purchases are a very minor percentage of Apple's business. You only have to look at Apple's financial statements to discover this.

    They make a profit on iPhone/iPad/iPod sales, but 30% of the top on all Apps, songs, movies, books, etc. is where it is at.

    You might want to consult Apple's financial statements before saying something that is demonstrably wrong. In 2010 Apple's total combined music and software sales (including 3rd party and their own) totaled just 11.5% of Apple's revenue. Even if the margins are ridiculous, it still just just a small portion of their business. By comparison Apple's NET profit over the same period was 21.4% of revenue. So even if 100% of the music and software sales was profit (and it is nowhere near that I assure you), it still would account for just half of Apple's profit for the reporting period. Realistically it probably accounts for between 10-20% of Apple's profit. Good business but hardly the backbone of the company.

    Oh, and Apple does not keep all of that 30%. In fact it's fairly widely accepted among analysts that Apple doesn't make much money at all on their music sales. Doesn't matter though because the point is to drive hardware sales. Any profit from the iTunes store and App store is just a bonus.

    And they don't need massive staff to collect money on other people's products.

    It's efficient to be sure but you can also be sure that there is a LOT more overhead than you probably think. Software development cost, accounting, transaction processing, software review, data center cost, sales, marketing, utilities, and more. Apple may take 30% but their actual profit will be significantly less.

    Disclosure: I am a certified accountant

  90. Re:Free WiFi??? WTF?? @13:19 by Amouth · · Score: 1

    my first question would have been if the public would get access to this wonderful new park or would it just be place for the special people - they don't have to allow access as it is private property that i understand, but its a lot more sensible than "give me free wifi"

    the second would have been to his response on traffic.. while they are not really increasing the number of people they employ (sorry 20% is a lot for anyplace) but now they have 2.5k in one spot and the rest spread out.. now they will have 12k going to one place every day.. that is going to be a nightmare if not planned for.

    but then again these are your council people.. i don't expect logical questions from them.. hopefully the city planner and PE's will point it out when they submit their plans.

    --
    '...if only "Jumping to a Conclusion" was an event in the Olympics.'
  91. You are an idiot, by Brannon · · Score: 1

    who apparently doesn't understand computers or arithmetic.

    You desperately want to believe that all of Apple's money comes from extortion so that you don't have to acknowledge that they actually build really good products that people really want.

    Lookup up how many songs and apps have been sold through their store. Look up the fraction of those that were non-free. Look up (or guess) the average price per. Multiply that by 30% to get Apple's cut. You will arrive at a number across many years far far smaller than the amount Apple makes in profit every year.

  92. Re:Now he's building a mothership. This will end w by elrous0 · · Score: 1

    poisoned with Valium, chloral hydrate, cyanide, and Phenergan.

    Too messy. Steve likes to keep his products simple.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  93. Re:Free WiFi??? WTF?? @13:19 by gabebear · · Score: 1

    Free Wifi really isn't much considering the millions in taxes that can be paid by these companies... I think Jobs's tax comment was a swipe at Google which doesn't pay much of any tax to Mountain View.

    http://searchenginewatch.com/article/2060919/Tax-Assessor-Wants-Google-To-Pay-Property-Taxes-Even-Though-New-Facility-Will-Be-on-Federal-Land

    http://www.businessweek.com/technology/google-tax-cut/google-terminal.html

  94. Re:Now he's building a mothership. This will end w by Anonymous Coward · · Score: 0

    Damn you beat me to it. As soon as I saw him step up to the podium, my mind immediately jumped there...

  95. But..... by Anonymous Coward · · Score: 0

    .....I want a corner office!

  96. This is a TERRIBLE design. by An+Ominous+Cow+Erred · · Score: 2

    This building is completely not built on a human scale. It places offices and services far from eachother. It's seemed DESIGNED to make people drive.

    Take the giant ring and compress it into a 20-40 story dome. Not only would it result in better interconnection between offices, cafeterias, and such, but it would bemore energy efficient (a dome has the least amount of surface area to exchange heat with the outside).

    It would use less land, leaving more space for parkland, a farm, solar plant, whatever you want to use it for.

    Instead of building a huge fucking parking garage you could place it next to a Caltrain station, and encourage people to use Caltrain to get to work instead of driving.

    Hell they could build it in Santa Clara by the Caltrain station there (there's a ton of poorly used space on the north side of it). This is a stop for not only Caltrain (San Jose San Francisco), but also Capitol Corridor (San Jose Oakland Sacramento), and ACE (San Jose Livermore Stockton).

    1. Re:This is a TERRIBLE design. by Anonymous Coward · · Score: 0

      The farthest anything is away at any time from anywhere is the diameter of the building. It's the most efficient design. The only way it could be more efficient is if it was a sphere.

    2. Re:This is a TERRIBLE design. by cthulhu11 · · Score: 1

      I saw nothing indicating that offices and services would be far from each other. There was little information at all on the internal structure. I would imagine that services would be spread around the ring periodically, like at a sports stadium. I've been on Caltrain and would not relish having to ride it daily. Dirty, smelly, and expensive. Steve claimed, though, that many employees 1) are rich enough that they can live nearby and 2) bike to work already.

    3. Re:This is a TERRIBLE design. by Macrat · · Score: 1

      Hell they could build it in Santa Clara by the Caltrain station there (there's a ton of poorly used space on the north side of it).

      They don't own any land at these locations.

    4. Re:This is a TERRIBLE design. by Anonymous Coward · · Score: 0

      Because Apple doesn't own land by the Caltrain station? Because even if they did, there's not enough for a 12,000 employee campus? Because Apple already has a fleet of dozens of shuttles and buses to transport employees all over the Bay Area, including to and from nearby Caltrain/VTA/etc. stations? Because Apple already gives every employee who asks for it $100/month for mass transit expenses to encourage employees not to drive? Because no one would want to work in the hive-like hellhole that you just described? Because when you're designing a campus for 12,000 employees in the middle of a vast and dense metropolitan area like the South Bay, there are likely to be far more important design goals and constraints than "how can we force all of our employees to ride Caltrain"? Because it doesn't really matter because it's not like driving is inherently bad or not driving is inherently virtuous? All of the above, really.

    5. Re:This is a TERRIBLE design. by Anonymous Coward · · Score: 0

      You missed the parts where Jobs stated that that land Apple has bought and plans to build on has special meaning to him, he also said he wants Apple to stay in Cupertino, and also that land is near their current HQ which they intend to keep. He is creating more parkland, he intends to increase the number of trees on that site from 3700 to 6000, and I think he would rather create a pleasant building for his staff to work in with lots of windows looking out onto the vast gardens in the ground rather than a monstrous dome with fewer windows, and 20 stories high is not human scale, he wants this building to have a relatively low profile, both the main building and the car park will be a mere 4 stories high.

      Why don't you just watch the presentation?

  97. But will it by razorh · · Score: 1

    run linux?

  98. Re:Free WiFi??? WTF?? @13:19 by bill_mcgonigle · · Score: 1

    the second would have been to his response on traffic.. while they are not really increasing the number of people they employ (sorry 20% is a lot for anyplace) but now they have 2.5k in one spot and the rest spread out.. now they will have 12k going to one place every day.. that is going to be a nightmare if not planned for.

    And inter-campus traffic as well. But Jobs is probably going to build an iTube to connect the two campuses anyway. The cars will have automatic seismic adjusting and be encrusted with sapphires and dolphin bones.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  99. When the world seems about to end ... by Anonymous Coward · · Score: 0

    ... the iSpaceship will just take off and disappear into the iCloud. Now, where can I buy one?

  100. So Steve... by Peebz · · Score: 1

    Council Woman: So Steve, explain how this benefits the city people, please. Jobs: Sure! Our taxes keep your town afloat! Council Woman: Aight, enjoy your new spaceship.

  101. Re:Free WiFi??? WTF?? @13:19 by ebs16 · · Score: 1

    I agree. I understand that Apple pumps a ton of tax revenue into the city and that this campus is probably a good thing, but there isn't a single question posed about any potentially negative effects that the campus would have. Due diligence, anyone?

  102. Re:Free WiFi??? WTF?? @13:19 by ebs16 · · Score: 1

    Okay, well there were a few questions. But the city council was a bit too friendly toward Apple for my liking.

  103. Re:Now he's building a mothership. This will end w by LynnwoodRooster · · Score: 1

    You're walking wrong.

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  104. Perfection of planning is a symptom of decay. by thanasakis · · Score: 1

    During a period of exciting discovery or progress, there is no time to plan the perfect headquarters.

    C. Northcote Parkinson

  105. Re:Free WiFi??? WTF?? @13:19 by dloose · · Score: 1

    But Jobs is probably going to build an iTube to connect the two campuses anyway. The cars will have automatic seismic adjusting and be encrusted with sapphires and dolphin bones.

    Dolphin bones?! Where's my credit card?

  106. Re:Free WiFi??? WTF?? @13:19 by dloose · · Score: 1

    ... I should have gone with "Dolphin bones?! Pssh. Android has had those since 2.2."

  107. Smug? by Anonymous Coward · · Score: 0

    Never mind that, what about all the fumes and hot air coming from the Apple haters?!

  108. Sell Dell? by andersh · · Score: 1

    Is that you, Mr. Dell?

  109. You're ironically wrong by andersh · · Score: 1

    The real irony is that Hewlett-Packard destroyed the orchards and that Apple, the company HP rejected in its infancy (Wozniak), is now replacing HP's old buildings with orchards...

  110. Re:Now he's building a mothership. This will end w by macs4all · · Score: 1

    Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

    C'mon Mods! +5 INSIGHTFUL?!? +5 FUNNY, I'll agree. But what sort of "Insight" was that?

  111. Find the balance... by andersh · · Score: 1

    I think Apple needs a building for their hardware people, but the software people should be able to work from home.

    I recently switched employers because I had enough of working from home... The irony is that I fully support your views on the future workplace and the "green" approach. It was the lack of human interaction, social learning and exchange of skills, poor communication, high latency, problems took longer to resolve in general, customers are less responsive over the phone etc. We're pretty easy going in Scandinavia, there's no hierarchy or formality. We also have the newest technology and networks in place, so that was never an issue.

    Maybe it depends on the people you work with? Working from home was a distinct advantage when I last switched jobs, the competition offered a long commute (by train or car).

    If you disregard the amount of energy wasted on commuting [because employers don't have to account for macro-economic and/or environmental effects] large, modern buildings can actually be a lot more efficient than thousands of [less advanced] private homes... You do have to power your own home, network and utilities. The irony is that cities can be/are a lot more effective than a small village, but I would rather live in a village for the social benefits.

    1. Re:Find the balance... by Bucc5062 · · Score: 1

      Thank you for the thought. I understand what you say, I just feel that we are beyond a one model fits all approach. How I do my job and how I am judged on my job should not be based on where I work. Some do better in an office, some better at home. What I would love to see is a dialog that begins to look at how we can shape that type of work environment.

      --
      Life is a great ride, the vehicle doesn't matter
  112. Re:Now he's building a mothership. This will end w by macs4all · · Score: 1

    We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "flavor-aid" an inferior imitation product.

    LOL! I just saw some packages of FlavorAide the other day. Every time I see those, I think of Jim Jones; who incidentally started out here in Indianapolis, Indiana; where I happen to live.

  113. XNU by Anonymous Coward · · Score: 0

    No, but it will run a real, certified UNIX, operating system. Darwin/XNU.

  114. Re:Now he's building a mothership. This will end w by macs4all · · Score: 2

    If that's your feeling, you should seriously ask for a sense of humour.

    You'd think so; but the OP was modded +5 INSIGHTFUL!!!

  115. Dogmatic nonsense by andersh · · Score: 1

    Your name appears to be Greek? Appropriately the word Dogma springs to mind; any belief that is held stubbornly, including political and scientific beliefs.

    I very much doubt that a large organization cannot do more than two things at a time, while I appreciate the disruptive effect [moving] can have on the whole organization. I do however not agree that it is "a symptom of decay" in general or with regards to this project. There is always "progress" and who knows what will happen in terms of discovery by sheer accident? Perhaps a move will spawn new interesting ideas and concepts in the minds of some key people?

    Apple will move, development will continue, who knows what could have been and what will appear?

    1. Re:Dogmatic nonsense by thanasakis · · Score: 1

      Thanks for taking the time to read all this way down the comments! I do not know whether this "dogma" as you say applies to Apple, but I sure hope that it doesn't because I really like this company (typing comment on my iPad). But nevertheless this quote of C.N.Parkinson is the first thing that came to my mind when I read the article. Hope I'm wrong. So let's say that it was meant more as a warning rather than as a dogma. If there's one company that can escape being cast into stereotypes, it might as well be Apple.

      By the way, good call, you are right about the name ;)

      Best regards.

  116. Re:Now he's building a mothership. This will end w by macs4all · · Score: 1

    Should he really? It's not exactly news that the Apple crowd behaves a lot like a cult.

    And the Linux crowd DOESN'T???

  117. Oh look! by Anonymous Coward · · Score: 0

    "News"!

  118. Re:Free WiFi??? WTF?? @13:19 by cthulhu11 · · Score: 1

    Huh? As for the stupid free WiFi harping -- this is friggin' Cupertino! Those who can afford to live there certainly don't need to be handed a free luxury / frivolous service and I doubt anyone on the council is less than a millionaire. According to the 2005-2007 American Community Survey of the US Census Bureau, the median income for a household in the city was $118,635, and the median income for a family was $133,098. My response to her would have been along the lines of "you've got to be fucking kidding".

  119. Re:Free WiFi??? WTF?? @13:19 by Macrat · · Score: 1

    The question was asked because Google is providing free wifi and other projects in Mountain View.

  120. Money talks by andersh · · Score: 1

    I think we're on the same page on this issue. I assume your comment about being judged has something to do with US-style corporate annual reviews and such? In my part of the world the annual review is nothing more than a nice little chat, we're not actually reviewed according to meaningless numbers, we're more interested in actual results. If the job got done, it was of no consequence where I worked to my [previous] employer.

    The question [of how we work] will resolve itself naturally over the next decades as our societies change under economic and environmental pressure. For people like us, who live in the West and work in technology, I believe it will become very normal to telecommute and simply switch network credentials when we change employers. In my previous job my employer even paid me "rent" on my home office and covered my broadband and cellphone expenses.

    I don't believe talking about it will get us there, as with most things political it takes too long, but energy prices, transport time/costs and the mutual benefits for employers and employees is bound to make things happen. Nothing talks like money.

  121. when the battery dies by zhub · · Score: 1

    >>>generate its own energy
    But when the battery dies, they'll need to send in for a replacement iSpaceship.

  122. I just love how iDiots lack the sense of humor. by denzacar · · Score: 1

    They make me laugh, WHILE their life remains miserable due to the lack of ability to get a joke.
    What's not to like, right?

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
  123. Re:Now he's building a mothership. This will end w by Coren22 · · Score: 1

    That's not a lake, it is the star drive. It also contains a hole to the center of the Earth, don't fall in.

    --
    APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  124. Re:Now he's building a mothership. This will end w by CheerfulMacFanboy · · Score: 1

    Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

    Because you're a true American, who can't wait for RMS to invite you for a nice glass of Flavor Aid.

    --
    Fandroids hate facts.
  125. Re:Now he's building a mothership. This will end w by CheerfulMacFanboy · · Score: 1

    And we would ask right back for you to remember that the Jonestown residents consumed both Kool-Aid and Flavor-Aid on one fateful (and for most of those of us who were not there, memorable) day.

    What you remember as fact is nothing but bullshit. How absolutely unusual for an Apple hater. Yeah. Sure.

    --
    Fandroids hate facts.
  126. Re:Now he's building a mothership. This will end w by ChiChiCuervo · · Score: 1

    but Flavor Aid is small and weak. It fell so far when it fell in Jonestown. But Kool-Aid is kool, it took the rap for it's dear friend Flavor Aid, because it can take the branding and bad press, but it's weaker friend would never have survived. It's couldn't bear to let that happen. Kool-Aid loves Flavor Aid, why can't you?