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Critic Pans Apple's New Campus As a Retrograde Cocoon
theodp writes "LA Times architecture critic Christopher Hawthorne isn't exactly bullish on Apple's proposed new headquarters, which will hold 12,000 Apple employees in its 2.8 million sq ft. Described by Apple as 'a serene and secure environment' for its employees, Hawthorne says the new campus 'keeps itself aloof from the world around it to a degree that is unusual even in a part of California dominated by office parks. The proposed building is essentially one very long hallway connecting endlessly with itself.' Corporate architecture of this kind, adds Hawthorne, seems to promote a mindset decried by Berkeley prof Louise A. Mozingo. 'If all you see in your workday are your co-workers and all you see out your window is the green perimeter of your carefully tended property,' Mozingo writes, and you drive to and from work in the cocoon of your private car, 'the notion of a shared responsibility in the collective metropolitan realm is predictably distant."
The cocoon must be sealed to contain the reality distortion field!
Isnt that Apple's business model anyway?
People who have nothing better to do than criticize some company's proposed building needs to get a life.
'the notion of a shared responsibility in the collective metropolitan realm is predictably distant."
Or maybe it is just an office building and the product is defined by the corporate culture and people who presumably explore the community beyond work and home.
Architecture is an art. Some like, some don't. It is an interesting viewpoint but trying to link the shape of a building to Apple employees social responsibilities is a bit of a stretch. Especially since most university campuses are cocoons in of themselves yet successfully promote global social responsibilities.
Views expressed do not necessarily reflect those of the author.
If you share a building with tons of other companies, and if the view out your window is a busy thoroughfare, is 'the notion of a shared responsibility in the collective metropolitan realm' near at heart and therefore contributing to some architectural faux-topia?
Oh wait, that's New York City, where nobody looks you in the eye and if somebody says 'Good Morning' to you then you get ready to defend yourself. 'Shared responsibility in a collective metropolitan realm' indeed. Or Los Angeles, where there are no thoroughfares because everybody drives everywhere anyway.
I also like the posts to the effect of 'architecture is art and discussing art is good.' I guess, but seriously, an 'architecture critic' for a newspaper? Theatre critics are at least answering the question 'should I go see this show,' but wtf is an architecture critic doing? 'Should I go hang out at this corporate campus?'
The problem isn't with downtown cores. The problem is with how Americans tend to build them. The "concrete jungle" you speak of is a uniquely-American mistake.
Of course such downtown areas will be shitty and imbalanced if you only have downtowns where nobody lives, and people only come from the suburbs to work there from 0900 to 1700 on weekdays.
But if you do it sensibly, like is done in Europe, Asia and even American-like countries like Canada and Australia, you end up with excellent areas that are very livable. People end up living downtown, rather than just working there. Because of this, there are often extensive parks and green space. There is nightlife. There is a community spirit that you just don't find in the suburbs.
Now, this sort of a downtown area does depend on some things that many Americans mistakenly consider "socialist" or even "communist", like good public transit. That's why America only has a few good downtown areas, and they are always in older cities like Chicago and New York City. Americans today have such a warped view that they probably couldn't implement a good downtown, even if they tried their hardest.
The critique didn't say anything about "the hood", by which you mean some ghetto. Cupertino doesn't have "the hood". The "collective metropolitan realm" is lots of other rich, high-end IT corporations and the other businesses that support them. But that realm has some diversity: other people who aren't working on Apple's stuff. Not getting Apple's specific corporate values or outlook. It might or might not have dirty manmade surfaces, concrete and steel. It doesn't really have density, except in the corporate arcologies like Apple's. It does have other people, with other points of view. Which is healthy. Monoculture isn't healthy, no matter how green it is.
Why do you fear the hood, that you surely have managed to avoid without an Apple architect, so much that you see it lurking in the shadows of an architecture review that doesn't have it? Is it your guilt over not fixing it? Because the only place your complaint could have come from is inside your own psychology. Not the review you're using as a way to get it out there in front of us.
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make install -not war
On the city's website is a better overview picture, as well as a map showing how it fits into the city.
http://www.cupertino.org/index.aspx?page=1107
...I'll take a city any day.
I worked on a corporate campus that was well integrated into the city of Berkeley, CA, for instance. Being able to easily go have lunch somewhere interesting, or stop by a bookstore, or visit the farmers' market--in other words, do the normal stuff that human beings like to do, as opposed to what food-court designers like to do--was a huge benefit of my job being located where it was.
Working in an office park in South San Francisco, on the other hand, was like being perpetually stuck at the airport. My company provided a video game room to compensate. But it was like being an intelligent animal given a tire to play with at a poorly designed zoo. It is amazing to me that a place where tens of thousands of people work could be designed with so little thought to their needs other than cubicle space.
This is why Silicon Valley companies such as Google provide all these seemingly cool benefits such as gourmet cafeterias. The office parks and campuses leave a lot to be desired in terms of quality of life when you're hiring people who may have just moved from a cool college town. As nice as the cafeteria at Google is, I doubt it's as cool as the gourmet gulch I left behind in Berkeley.
'the notion of a shared responsibility in the collective metropolitan realm is predictably distant.'
Jesus. I can't describe in words how contemptuous I am of anybody who would utter those words with a straight face.
The crazy thing is, I would expect anybody who thinks that way to be an Apple zealot in the first place.
Have you actually looked at the map you've linked? It's a suburban wasteland, with streets after streets filled with nothing, where there is nothing to do, to see, to experience and even worth noting. It's a vast waste of space where those who live in it are forced to live in a bubble, void of any community experience and a sense of belonging. It's a place where people risk to be prisoners in their own homes and, to have the change to escape their prison, they must have a car and able to drive it for long periods of time, through a labyrinth of empty suburban roads where everything is dull and looks the same and then through a soulless interstate. That, Marie of Romania, is a place that is designed to suck the life out of you and leave you alone with your miserable life, and incidentally that's exactly one of the points that Christopher Hawthorne made regarding Apple's project.
Slashdot, fix your code or at least hire someone who is competent at it to do it for you.