Borders Bust Means B&N May Get Your Shopping History
coondoggie writes "To perhaps no one's surprise, Borders bookstore collected a ton of consumer information — such as personal data, including records of particular book and video sales — during its normal course of business. Such personal information Borders promised never to share without consumer consent. But now that the company is being sold off as part of its bankruptcy filing, all privacy promises are off. Reuters wrote this week that Barnes & Noble, which paid almost $14 million for Borders' intellectual assets (including customer information) at auction last week, said it should not have to comply with certain customer-privacy standards recommended by a third-party ombudsman."
Hope this never happens to Amazon...
Information is an asset I'll admit. But the access to the information was clearly bounded by Border's privacy policy. I really don't understand why the courts are even considering the possibility of allowing it to be sold. If the privacy policy said only Borders would access the data then when Borders ceases to exist than so should the data. B&N can just ask you to give them the info if you choose to under their privacy agreement. The fact that the company would even try to purchase information covered under a privacy agreement with another company puts them on my no-buy list.
Now I'm glad I always turned down the Borders Rewards Card.
The final clause in all privacy policies are words to the effect, "this policy is subject to change at any time, with or without notice to you." Now we have an example of what that means.
I have always regarded that a license to defraud the consumer, as they can initially offer privacy terms that are acceptable, then collect your data, then revoke the privacy protections without giving you a chance to change or delete your data.
[Sir Garlon] is the marvellest knight that is now living, for he destroyeth many good knights, for he goeth invisible.
This kind of decision would turn every (former) Border's customer into a potential creditor in the bankruptcy proceeding, since it becomes a cost and damage to that customer if the privacy terms already agreed to are changed. Imagine if even 1 person of Border's (former) customer were to file a petition with the bankruptcy court to enter as a creditor.
now we need to go OSS in diesel cars
So, if I buy a harddrive from someone, and it has some software installed on it, that means that I can do whatever I want with it because I didn't agree to the ToS! Right...?
I liked Borders so much better than BN. BN is fine if you want current Best Sellers on the cheap, but if interested in more of the off-the-wall stuff, the coupons the free Border's membership offered (BN offers no free membership) were a far better deal.
It's a troubling sign of the times, I don't like seeing brick 'n' mortar book stores going belly up, I loved to spend a few hours on Saturday afternoons looking around.
Look back up at my post, now look back down, you're on the Internet. Now look back up. I'm a signature.
Not have to comply? They should be legally bind to it.
Class action suit, with some shitty no-name firm representing.
Damn the legalities. Fuck it. I'll chip in a small amount for that. Waste their time and money too. Civil lawsuits are essentially silly and frivolous but definition. Why not?
So you get laughed out of court, anything to inflict misery of even one court date on those who would make us miserable.
I am a human being, not a monetized datapoint.
If B&N made this an optional thing for consumers, I'd be okay with it. "Were you a Borders Rewards user? Like to have your personal preferences and history transferred over to our B&N card? Just let us know, and as a transferring bonus, we'll give you an extra 10% off any one item." Yeah, I might sign up if it was presented to me as a choice.
Occasionally living proof of the Ballmer peak.
Believe it or not, some of us actually prefer the feel, texture, and overall appearance of a BOOK. eBooks are nice and all but even when they're printed, they're no where near the same.
:)
I will admit: seeing all these Bargain Book stores around Ann Arbor and Lansing, MI selling Borders property for $.25 a piece really has quadrupled my book collection. I may die before I ever get a chance to read all of them.
Less-geeky computer repair alternative for Lansing, MI
You have to scroll way down to find this, but this is part of the Borders privacy policy:
Disclosures in connection with acquisitions or divestitures.
Circumstances may arise where for strategic or other business reasons Borders decides to sell, buy, merge or otherwise reorganize its own or other businesses. Such a transaction may involve the disclosure of personal and other information to prospective or actual purchasers, or receiving it from sellers. It is Borders' practice to seek appropriate protection for information in these types of transactions. In the event that Borders or all of its assets are acquired in such a transaction, customer information would be one of the transferred assets.
If the company buying the data at auction is not held to the same privacy standards as the original, this means that shell companies can be formed to gather information under strict nondisclosure, then intentionally fold and provide the information without restriction and in violation of the original disclosure agreement.
Honestly, I don't care if Borders gives my purchase history to B&N. That should be the only thing they get, though. I shopped at both stores. It would be great if B&N would use this data to send me coupons for science fiction books!
Just tried to poison my account info. The response was "We're sorry. This feature is temporarily unavailable. Please try again later." It may be too late :/
To-do List: Receive telemarketing call during a tornado warning. Check.
anyone remember Flooz? they did the same thing. and since people used it as a purchase buffer, i imagine t had juicier purchase history info.
Happened before, will happen again, as long as _your_ information is a saleable asset.
I bought some VERY well-priced items on a website going out of business sale. Got great deals on them. They got my e-mail address. At least, they think they did -- they got store.10.username@spamgourmet.com. A couple weeks later, that address started receiving spam, and it does until this day.
Small stores, large stores, data breaches, in _every_ case, you're going to get spam in the end. The only viable solution that I can see is using a _unique_ disposable address for every single contact.
My work e-mail never received spam... until _one_ person added me on Linked In. Now I get viagra spam, penile enlargement spam, ...
As usual, /. makes the situation sound far more heinous and inflammatory than the actual article suggests. B&N just wants to handle the Borders data under the same privacy policies it uses for the similar information it keeps on its own customers, rather than maintain a separate set of rules for "Borders" data. I'd be surprised if the two companies had policies that were markedly different. (For that matter, I bet the data itself overlaps to a great extent - many of the Borders customers are also Barnes and Noble customers).
... do I have to hear Stallman Was Right before I should just a tattoo on my forehead?
This became a well-settled area of law when lawsuits by Scientology drove the Cult Awareness Network into bankruptcy. The Scientologists were able to get a hold of CAN's confidential files in the BK, despite strenuous objections by many parties.
If those files can't be protected, I don't see your book purchasing habits at Borders being particularly sarconsact.
sold at the counter? They know how much I love them now?
I promised I'd never let Barnes and Noble know how much I love those chocolate balls. That was between me and Borders!
I feel so violated.
Just the list of valid e-mail addresses and credit card info is next to priceless in the wrong hands...
HA! I just wasted some of your bandwidth with a frivolous sig!
glad i always paid cash when I was buying issues of 2600 magazine.
Aren't there laws or court rulings in the USA regarding people's library and video rental history privacy? Hopefully those extend to book and magazine-buying as well...
if a company goes bankrupt, then a contract with its customers is no longer valid.
They could have simply deleted the data- but since they were already out of business, they probably didn't care too much about hacking off their clients anymore.
Did Borders ever do eye-tracking and/or facial recognition? I swear I would always get spam from staffing firms after I browsed the technology section at Borders. They know my e-mail address, they know every book I looked at. So if I browsed an AJAX book, maybe I'd like a spam that says URGENT URGENT AJAX JOB IN PADOOKA IOWA!!!!!!
In unrelated news, I say customers should not buy anything from Barnes and Noble ever again.
"My life's work has been to prompt others... and be forgotten." --Cyrano de Bergerac
B&N: Hi, we'd like to buy some parts of Borders.
Executor: Sure, which parts would you like?
B&N: Everything except the legal obligations, please.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
Barnes and Noble's argument that the Borders customers whose data they bought will be protected by their own policy is specious. The very act of B&N purchasing the information is in and of itself a violation of the previous privacy agreement. That's like a bank robber saying, "Sure, I took the money, but don't worry, I won't share it with any other criminals."
Ceci n'est pas une sig.
Always paid cash, never had their shopping card, never revealed any personal info.
If so, then let me point out the elephant in the room:
When are Google and Facebook going into bankruptcy and who's going to buy them?
Remember this the next time you buy a game on Steam... or next time you think that when they finally go under someday, they're really going to release no-CD patches... sabotaging the value of the company and effectively stealing from the state, risking jail time? haha
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
This is why I pay in cash.
The fine print in Borders' privacy policy does seem to allow this.
But if it hadn't, I don't see how this'd be different from buying a bankrupt
parking lot and claiming ownership of all the cars still parked in it.
- MugginsM
I believe it was in the early 1990's. I bought a copy of Madonna's "Sex" (remember that?) from Borders, because B & N was all sold out. I sold it a year or two later, for more than I originally paid.
There. Now my deep, dark secret Borders buying history is public knowledge.
This is what you get with "voluntary" agreements.
Where I live, I'm pretty certain this is not legal. Recently I heard a story about a company that went broke, and just put all employee records into the dumpster along with everything else when the company folded. The new tenants found the records in the dumpster and called a government agency who promptly sent someone out (on site in less than 1/2 hour), who then called police who sealed the area (the dumpster), and also called in a mobile shredding truck. Everyone stayed put while documents were shredded. Even bankrupt companies have to protect information. Agents for the bankrupt company are still legally on the hook. Where I live, information must either be protected from 3rd parties or destroyed. Its easy to start a bonfire or run a shredder (or hard disk wiper). Bankruptcy is no excuse. You might be broke, but its better than both broke and in jail. How is it that in the US, information collected in confidence can be sold? Why are privacy contracts so easily broken in the US? If a US state were to default on loans and have assets liquidated by (example:) China, would China get access to social security and military records of everyone within that state? I ask because the following US States and territories are officially bankrupt (in order of indebtedness): California, Michigan, New York, Pennsylvania, Ohio, Illinois, North Carolina, Indiana, New Jersey, Florida, Wisconsin, Texas, South Carolina, Kentucky, Missouri, Connecticut, Minnesota, Georgia, Nevada, Massachusetts, Virginia, Arkansas, Alabama, Colorado, Rhode Island, Idaho, Maryland, Kansas, Vermont, South Dakota, Tennessee, Virgin Islands, Delaware. If Barnes and Noble can do it, why not China?
... I might get a buy one get one free coupon from B&N in the settlement. I wonder if it'll apply to Blu-Ray purchases as well?
mnem
A cynic? Isn't that where you wash the dishes?
This is just one of many reasons not to give personal information to business entities. It doesn't matter how many promises are made, or how good a relationship you have with them, or what contracts or legal cleverness you have going on, the fact remains that they have your information and they can be compromised even if they themselves take every possible action to prevent this.
The only way to not have this happen is to not supply the information in the first place.