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Hard Drive Prices Slide As Thai Flood Aftermath Subsides

New submitter yeszomgpony writes "For the first time since the Thailand flooding, hard drive prices are finally starting to decrease. The price jump was kicked off in October when drive inventory levels plummeted 90% in less than a week. From the article: 'Over the past few weeks, hard drive prices have leveled off and have begun to drop slowly, according to Dynamite's data. "For first time, less than week after Western Digital's first [fabrication plant] went back on line, drive inventory began increasing at both distributors and ecommerce sites, and index prices began coming down a little too," Kubicki said. IDC has predicted that hard disk drive supply shortages in the wake of Thailand flooding would affect consumers, computer system manufacturers and corporate IT shops into 2013.'"

46 of 155 comments (clear)

  1. Prices and Warranty by mehrotra.akash · · Score: 5, Insightful

    Both are sliding

    1. Re:Prices and Warranty by Anonymous Coward · · Score: 4, Insightful

      This is just a guess, but I think that they were so frantically trying to get their production lines back up that they decided to cut some quality-control corners, and that's why they reduced the warranty period. Logically (if true), it means that nobody should buy a drive until the manufacturers get it (back on line) done right, and the warranty periods go up again (since we know they can do better).

    2. Re:Prices and Warranty by Luckyo · · Score: 2

      While most likely true, the problem is that "warranty going back up" is going to be an issue in current dupoly.

      Also the fact that hard drives being actually unreliable will likely impact economy, as many people now rely on their work computer and laptop for some very important data while being very lax with backups. It was sorta workable before provided you switched to a new computer quickly enough, but if your statement about quality is true, it may not be enough any more. And the issue may actually be big enough to impact economy beyond hard drives and computer manufacturing.

  2. Re:its bullshit by bemymonkey · · Score: 4, Insightful

    Sure seems like there's a shortage... I asked around whether anyone needed a few of my old ass hard drives on one of the local (German) hardware forums, and received a trade of a slightly castrated Core 2 Duo, 4 gigs of RAM and an ASUS mainboard for just a 500gig 3.5" SATA drive and an 80gigger notebook drive... both well used, of course. A few weeks ago, this wouldn't have been possible, with the hard drives worth pennies and the other hardware worth 40-50€.

    Glad to hear the shortage is coming to an end though... I really need to upgrade my NAS. Last time I did that, 1TB drives were in the sweet spot... getting a bit full.

  3. Be on the lookout for quality issues. by Tamran · · Score: 5, Informative

    This often happens when a process goes off line for a time. It also normally works itself out after a few months.

    I'll be waiting a few months myself.

  4. just in time by lister+king+of+smeg · · Score: 2, Insightful

    hmmn seems conveniently timed to be more expensive while people are buying Christmas presents and they go back to regular pricing after the Xmas shopping rush, no there is no taking advantage disaster at all here to price gouge the consumer

    --
    ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
    1. Re:just in time by BlueCoder · · Score: 2

      Weather control is a bitch.

      What is surprising is that prices have come down this quickly. My only guess is that people were hording. Or WD actually was hording back inventory and understating it because they didn't know how long it would take to get their factories running again and they had to be sure they could cover their contracted orders.

      Also was an opportunity for WD to buy back some of their stock.

      But they did lost money. On the other hand we can look forward to cheaper prices and greater capacities since they must have retooled with the latest tech. Their assembly lines are not tuned for efficient production so Quality Assurance is under pressure to catch the extra faulty units. But since they are using the next gen manufacturing it should not be all that difficult to produce sufficient quantities of drives affordability in the short term.

    2. Re:just in time by seibed · · Score: 2

      Huh? they're making huge profits, they didn't 'lost money'

      and no one has re-tooled anything yet, they've cleared some factories of water and gotten some equipment that wasn't to damaged working again.

  5. Quality Control? by divide+overflow · · Score: 4, Insightful

    I think I'll wait a while until the processing hardware is working perfectly, the power is stable, the factory is fully purged of airborne particulates, etc. Until then I'll let someone else do the QC testing.

    1. Re:Quality Control? by dexotaku · · Score: 4, Insightful

      ...and for everyone who doesn't feel like waiting, there's the decreased warranties.

  6. Re:its bullshit by jhoegl · · Score: 3, Interesting

    Wait wait wait... so you are telling me
    Event...
    Inflate fears based on event...
    ????
    Profit

    Holy shit... I could make billions! Quick, someone turn off a pipeline somewhere....

  7. Re:its bullshit by courcoul · · Score: 4, Informative

    Goes to prove yet again how the "free market", that weird beast so idolized by economists, is such a fickle creature. Cause after over several months underwater, there is NO way you are gonna get a clean room facility up to snuff & speed in a matter of days. Of course, now that the excuse is over, all the hoarding speculators are trembling in fear of getting stuck with their huge stockpile and will start to desperately flood the market.

  8. Re:its bullshit by Anonymous Coward · · Score: 5, Insightful

    Goes to prove yet again how the "free market", that weird beast so idolized by economists, is such a fickle creature. Cause after over several months underwater, there is NO way you are gonna get a clean room facility up to snuff & speed in a matter of days. Of course, now that the excuse is over, all the hoarding speculators are trembling in fear of getting stuck with their huge stockpile and will start to desperately flood the market.

    So in other words, the free market will function in exactly the way it's supposed to

  9. Where else do our parts come from? by identity0 · · Score: 5, Interesting

    Someone should do a article or investigation into all the obscure places our hardware comes from, especially concentrations where most of one type comes from a small area.

    We only ever seem to hear about these places when something goes wrong.

    Remember that time in the '90s when a Taiwanese RAM factory caught fire, and it turned out to be a big chunk of world RAM output? Sent prices spiking for a while.

    Conversely, it's surprising how little the Japanese tsunami affected the tech world. I guess their industries were concentrated further south.

    1. Re:Where else do our parts come from? by 93+Escort+Wagon · · Score: 2

      Conversely, it's surprising how little the Japanese tsunami affected the tech world. I guess their industries were concentrated further south.

      Actually, the tsunami appears to have had a significant impact on both Nikon's and Canon's release schedules - outside of point-and-shoots anyway.

      --
      #DeleteChrome
    2. Re:Where else do our parts come from? by DerekLyons · · Score: 4, Informative

      Conversely, it's surprising how little the Japanese tsunami affected the tech world. I guess their industries were concentrated further south.

      The camera world, OTOH, was hit pretty heavily by the tsunami. All of the big manufacturers lost significant chunks of their production capacity, and the effects are still being felt in terms of shortages, delays in introducing new models, etc...

    3. Re:Where else do our parts come from? by Anonymous Coward · · Score: 2, Informative

      The SonyEricsson Xperia Pro phone was seriously delayed by the tsunami. Demoed at CES in January, release was planned for mid-April originally, but it hit the shelves worldwide in October!

    4. Re:Where else do our parts come from? by tloh · · Score: 3, Informative

      Conversely, it's surprising how little the Japanese tsunami affected the tech world. I guess their industries were concentrated further south.

      I seem to recall Japanese auto makers had a tough time dealing with the earthquake/tsunami. Not only were their latest ready-to-ship inventory flooded out, substantial portions of their supply chain for parts and equipment were similarly impacted by quake/flood damage. Given how much electronics are in automobiles these days, it kind of counts doesn't it? Granted, a lot of the tech that goes into cars are not exclusive to the auto industry.

      --
      Stay sentient. Don't drink bad milk.
    5. Re:Where else do our parts come from? by qualityassurancedept · · Score: 3, Interesting

      Because in the UK they have LAWS that are enforced by professional stewards of the public good... and that makes for a crappy business environment where people actually have rights and pay taxes and expect decent treatment etc etc. The truly wonderful thing about building facilities in far away places is that all those things that most people in the West take for granted are merely optional and every legal problem can be solved by means of bribes.

      --
      if your life is such a big joke then why should I care?
  10. Re:I want hard drives by mark_elf · · Score: 2

    It does show up on google at around $100 (CDW). When you click on the link it's really $174. Newegg is currently $162. Think I'll wait awhile.

  11. Keep your comments short! by hcs_$reboot · · Score: 5, Funny

    /. disks are getting full.

    --
    Slashdot, fix the reply notifications... You won't get away with it...
    1. Re:Keep your comments short! by thatbox · · Score: 2

      We can save money by posting dupes!

  12. Re:its bullshit by Anonymous Coward · · Score: 2, Insightful

    Ideally nothing. To suggest that the free market has an ideal or purpose or positive outcome short or long term is as foolish as to suggest that intelligent design underlies evolution and guides it benevolently.

    The free market, for whatever necessarily restricted implementation of free market exists today, is a game which you win if you play well. Other people may benefit, or they may be unaffected, or they may have their enjoyment of life severely damaged. The only thing we can guarantee is that the winners usually tell everyone else that their win has been for everyone else's good too.

  13. Re:its bullshit by tbird81 · · Score: 2

    Great. We should get the government to control prices. I can't see how that could go wrong.

  14. Redundancy by vencs · · Score: 2, Insightful

    This news reveals an important piece: The is no real redundancy in the suppliers when in comes to important parts of todays' devices. I often see* that the hard disk array suppliers keep buying them from a couple of asian outfits thinking they will be safe hands. But the asian hardware vendors themselves buy/order from the same manufacturer of platters/board/NAND creating a single point of failure scenario.

    There should be a clear visibility of the supply chain of not just the end/whole product but also the key components of it. In another story, heard that shipping of Sonys' SEL50F18 lenses for NEX cameras are pushed to Mar'12 after users payed for it, for the same reason.

    * working for a big storage co.

    PS: Misread Flood as Food.

    1. Re:Redundancy by jones_supa · · Score: 2

      Actually, I think world is full of operations where there really isn't proper redundancy or backup plan. It would simply be too complicated or expensive to make it worth it. Life works in an optimistic manner.

  15. Seagate by Artem+S.+Tashkinov · · Score: 2

    I wonder why Seagate chose to slash their warranty even though its plants weren't affected by the floods.

    1. Re:Seagate by Cyno01 · · Score: 2

      Because they could?

      --
      "Sic Semper Tyrannosaurus Rex."
    2. Re:Seagate by Junta · · Score: 3, Informative

      Simple:
      http://bits.blogs.nytimes.com/2011/12/20/seagate-samsung-acquisition/
      http://www.engadget.com/2011/03/07/western-digital-drops-4-3-billion-to-acquire-hitachi-gst-enter/
      http://www.crn.com/news/storage/188100939/seagate-wraps-up-maxtor-acquisition.htm

      When/if the Hitachi acquisition closes, you only have two vendors in the spinning magnetic disk market. Last time there was a large industry shift to shorter warranties, one or two companies did not and after a few months the rest of the industry moved back. With only two companies in play, it's far less likely someone will retain long warranty as a competitive advantage. Same reason why the flood was so devastating, one company consolidates so much in one location and a natural disaster wipes out half the manufacturing capacity of that industry.

      --
      XML is like violence. If it doesn't solve the problem, use more.
  16. Perspective by captainpanic · · Score: 4, Insightful

    Exactly, a perspective. Let me explain what that means:

    In this huge world with 7 billion people, every 3 minutes, about 600 die. (On average about 3 per second). And our population growth is so fast that the 600 dead had been replaced (sorry for the dry factual choice of words) before the floods even hit the news. ... But the harddrive problem affects the world, albeit in a modest way, for months.

    So yeah, it seems the editors really do have a sense of perspective. Maybe you prefer a more emotional perspective... but if you want to mourn every couple of hundred people that die, you'd better empty your agenda. It's a full time job.

    1. Re:Perspective by captainpanic · · Score: 3, Interesting

      Can't beat the "what if that was your own family" argument. You win. ;-)

      But as a last remark (yes, I want a -1 flamebait).: From your "perspective", do you ever discuss anything other than dead people?

    2. Re:Perspective by MartinSchou · · Score: 2

      Can't beat the "what if that was your own family" argument.

      Of course you can beat that argument.

      "If it was my family, that was wiped out like that, I wouldn't be buying new hard drives for their computers. In other words, I wouldn't be having this problem."

    3. Re:Perspective by mcgrew · · Score: 3, Informative

      So will you take that dispassionate viewpoint if your wife/gf/mother/father dropped dead suddenly?

      No, but I wouldn't expect comments about it to be posted to slashdot without being modded "offtopic". because if my (very aged) parents died, it would be meaningless to anyone who doesn't know them.

      Unless you know them personally, the 600 dead isn't news, it's gossip. The price of hard drives affects all of us.

      You are, in fact, the one without a sense of perspective. What about the hundreds that die every day from hunger? Yep, they're offtopic, too.

  17. Genghis Khaaaa aaa a a aan by Hognoxious · · Score: 3, Interesting

    My only guess is that people were hording.

    Riding round on horses terrorizing people?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  18. Re:its bullshit by Lumpy · · Score: 5, Insightful

    But only for the oooh shiny crowd. I simply held off buying any hard drives. Would I have liked to expand capacity? yes. Would I have liked to buy 12 new machines? yes.

    Did I kill people or lose money because I did not? no.

    Honestly, the price jump was only because of idiots that rushed out and bought drives when they heard of a possible "shortage" and thus created a shortage.

    --
    Do not look at laser with remaining good eye.
  19. Re:its bullshit by jones_supa · · Score: 3, Informative

    Cause after over several months underwater, there is NO way you are gonna get a clean room facility up to snuff & speed in a matter of days.

    Not days. Restoring the WD factory took about 6 weeks. It's still a bit spurious, I'll give you that.

  20. Re:its bullshit by zippthorne · · Score: 5, Insightful

    And that's what it did. Initially, the demand curve didn't shift, but the supply took a huge hit. The price increase allowed the market to adjust, and eventually (quite quickly, apparently) subsided as capacity has been (partially at least) recovered (perhaps using existing capacity with reduced QC, as evidenced by the warranty cut...) and substitute products have been sought (some products may be forgoing HDs in favor of much smaller but still adequate SSDs, for instance).

    This is exactly how the market is supposed to work. It's not supposed to be constantly at some steady-state "ideal" price. That's how planned economies work, and results in either or both of shortages and waste.

    The only evidence of anything like market failure is the warranty cut, that cut across all manufacturers. One would've expected someone to hold out and become the "quality" producer. But even that is a stretch as the warranties were not cut across all product lines for all manufacturers.

    --
    Can you be Even More Awesome?!
  21. Re:its bullshit by Anne+Thwacks · · Score: 3, Insightful
    If you had attended advanced maths classes, you would know that the price is set partly by supply vs demand, and partly by the rate of change of supply and demand - this makes it a differential equation in time, and oscillation is inevitable once the rate of change approaches the actual value. However, most economists are not numerate, in the sense of understanding numbers - they may be able to add and subtract, and in some cases, even multiply and divide, but knowning how numbers behave in a complex plane? No chance.

    So - How can you stop boom and bust - the simplest way is to flood the market, and not let anyone know! Good luck with that strategy.

    Alternatively, you can try lying a lot, and hoping no one notices (its called communism). Doesn't work very well in practice.

    --
    Sent from my ASR33 using ASCII
  22. SSD Demand by Guppy · · Score: 2

    From the article:

    Data from DRAMeXchange also showed that rush orders for SSDs increased after the Thailand flooding disrupted hard disk drive supplies.

    According to DRAMeXchange, a research division of TrendForce, rush orders for SSDs rose even as shipments of end-market products, including PCs, smartphones and tablet PCs, remained slugish because of slow economic conditions.

    Despite SSDs not being an exact replacement for spinning rust, it looks like the HD shortage is indeed having the predicted effects on the SSD market.

  23. Right as always by roman_mir · · Score: 2

    What can I say, market is a price discovery mechanism and this truth still holds, even though so many in those previous stories disagreed because they completely miss the understanding of most basic economic principles.

    Price discovery and profit are market principles that send signals to manufacturers to increase or decrease production, and the profit is the engine of progress - goods is what people want and are willing to trade their time (money) for them, thus the more profit one is making by supplying people with goods the more this indicates that the business is sound.

    Of-course in a free market (free of government regulations), the absence of government regulations prevents possibility of a monopoly and thus the distribution becomes more and more efficient with prices falling and quality increasing.

    1. Re:Right as always by roman_mir · · Score: 2

      From your past comments I recognize that you don't understand any of basics, so it would be a fool's errand to get into real details before you understood them, I suggest a good primer on basic stuff first.

  24. Re:its bullshit by JDG1980 · · Score: 2

    Were the actual plants flooded? Or was it a lack of power(impassable roads, etc.) due to the flooding that caused the shutdown?

    Based on the photo in this NYT article it certainly looks like the WD buildings themselves were flooded.

  25. Re:really? by swalve · · Score: 3, Insightful

    A shortage doesn't have to be that severe to affect prices. If the manufacturer says "hey, by the way, you won't be getting another delivery until December," the distributor does some math and raises prices to make sure they don't run out before December. The market worked the way it was supposed to: prices went up and the demand went down. The number of boxes on the shelf are meaningless; it is the rate at which they are sold and replenished that is meaningful.

  26. Re:its bullshit by Kjella · · Score: 2

    Honestly, the price jump was only because of idiots that rushed out and bought drives when they heard of a possible "shortage" and thus created a shortage.

    Sure, because the "shortage" is just a con made by wall street. Are you part of the occupy movement or something? Of course there is a rush of people overreacting too, but it's not like the floods down in Thailand were imaginary. HDD production is way down and with long term contracts with OEMs taking priority the rest of the market was going to get squeezed badly. Everybody that's looked at a price-quantity curve knows that when supply goes way down like that the prices go up. Yes, people that panic buy to be on the safe side amplify it but there wasn't that much in the channel to raid before webshops figured it was a rush and raised prices. By the time "everyone" knows a shortage is coming it's too late to get a good deal already.

    --
    Live today, because you never know what tomorrow brings
  27. Re:its bullshit by Grishnakh · · Score: 3, Insightful

    With the current trend of a few large companies controlling the market it is getting harder and harder to find markets where the free market model still applies.

    This isn't a current trend, it's always been the trend: in any market, as the market matures, the number of suppliers shrinks through attrition and mergers, until there's only a handful of really big companies controlling the whole market. Just look at the automotive market for example: in the USA alone, there used to be dozens of car makers in the early 20th Century, but by 1970 it had shrunk down to 4 main players; it only opened up again when more foreign makers entered the market, namely the Japanese.

    Appliances: there's only 3 or so American appliance makers (Whirlpool, GE, Maytag), although recently we've gotten more foreign brands (Samsung, LG, Bosch).

    This is just the natural order of things: as a market matures, the players buy each other out or go out of business, until you're left with a few large competitors. Sometimes a monopoly results (or close, with one player being the dominant competitor with a large majority of the marketshare). This is why government regulation is necessary at this stage, to "keep the playing field level" and prevent entrenched players from keeping newer, smaller competitors out of the market the way they did with Tucker cars.

    Allowing a free market with little or no regulation is great when a market is immature and there's lots of players and competition (and there's few or no health or safety issues to worry about, like with food); but after a while it becomes necessary or else you get a situation like Microsoft circa 2000, bullying everyone and stifling innovation.

  28. Re:its bullshit by Grishnakh · · Score: 2

    Government should almost never control prices, except in the case of utility monopolies for instance. However, government's responsibility is to provide regulation such that, in most markets (utilities being an obvious exception), no monopoly ever develops, and a healthy number of competitors always exists. The government can do this by preventing mergers. The more competitors there are in a market, the freer that market is, and the better off consumers are (within reason of course, there's a law of diminishing returns here--3 competitors is much better than 2, 5 is better than 3, 10 is better than 5, but 1000 isn't much better than 100, if at all).

    It's too bad that only the European governments want to bother providing proper regulation these days, as Americans seem to be perfectly happy with abusive monopolies and lack of consumer choice.