Ebert: I'll Tell You Why Movie Revenue Is Dropping
schwit1 writes in with a link to Roger Ebert's webpage where he gives his opinion on the decline of movie industry revenues."According to Ebert movie piracy isn't the problem. He contends that the industry needs to lower prices on tickets and popcorn, keep people off their cell phones, show a wider variety of films, and understand that movie streaming is here to stay. From the article: 'The message I get is that Americans love the movies as much as ever. It's the theaters that are losing their charm.
Proof: theaters thrive that police their audiences, show a variety of titles and emphasize value-added features. The rest of the industry can't depend forever on blockbusters to bail it out.'"
Try coming up with an original idea that doesn't SUCK .
An enigma, wrapped in a riddle, shrouded in bacon and cheese
It's all sequels, prequels, and superhero movies. I have a 60 inch HDTV and just watch what I want in my own home theatre now... and my popcorn has real butter on it too!
How about some couches and beer? It doesn't even have to be that classy; movie theaters have gotten bad enough that the classiness level of a brewpub would be a big improvement.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
ok, I like kids.
But parents need to stop using movie theaters as a way to keep their kids entertained for an afternoon. You come to a movie to see a movie, not to fucking socialize.
and to that idiot with the laser pointer, be happy I'm an old fuck and have too much to lose to shove it down your pie-hole - sideways.
The Alamo Drafthouse theaters, mostly in Texas but slowly spreading out (1 in Colorado and one in Virginia now) are superb models of successful customer-friendly theater experiences. Good equipment and seating, first-run movies, a clear and well-enforced no talking/texting policy, and oh yeah, good (yes, actually pretty good) food and *beer*. Not to mention great local events, a variety of special showings and unusual feature runs, and no crappy ads for cars and stuff before the show (instead a series of usually topical shorts or Youtube vids, usually hilarious). They are awesome and I hope they continue to spread.
- Oshyan
I agree with every part of this, but the problem is the same as in every area of commerce today: the execs make the decisions and the execs are some of the most arrogant and boneheaded people out there. There is no meritocracy there and the Peter principle is the guiding force.
They will continue to act on their beliefs and not listen to the real people that matter, the people paying the money, until it is too late.
You saw a movie in the theater, or you didn't see it at all. Further on, you saw it in the theater, or you waited a few years for it to come out on VHS for rental. These days, you see it in the theater, or wait for it to hit Netflix in a matter of months. I'd rather wait a few months and view it in the comfort of my own home, than to go sit with a bunch of ill-mannered heathens, watch 20 minutes of previews, and then shield my eyes from the glow of a hundred cell phones...
Unless they halve the prices, why bother? Blu-Ray on a 46" modern TV is most of the experience for cheaper per movie and you can't put a price on the freedom it provides in terms of food, not putting up with jerks and being able to not miss anything if you have to go to the bathroom. Best Buy and Walmart charge prices for new releases that are less than the cost of two tickets to see them in the theaters around here (metro DC).
Maybe if forensic accountants went through Hollywood's REAL accounting books (not the fake accounts they present the public), then they would find all this missing revenue, like how gazzillion $$$ earning films somehow don't break even - yeah right!?!
Take Nobody's Word For It.
The *only* reason that I hate movie theatres is that there are always dozens of people around me who do not know how to eat quietly. Close your mouth before you start chewing (that includes the first chomp). Learn how to grab popcorn without ruffling your hand around for 2 minutes (better yet, lose the popcorn all together! Let's find a quieter food to associate with movies!)
Who says movie revenue is dropping?
Seven puppies were harmed during the making of this post.
On: http://www.powned.tv/nieuws/binnenland/2011/12/bioscopen_draaiden_goed_jaar.html (dutch!!)
The main message translates to something like this:
"in 2011 the ten most visited movies have net resulted in EUR 73 milion. This is higher than the previous year when the top ten only grossed EUR 64,47 milion"
So what is the problem? About 10% increase doesn't look too bad to me?
I just read, you know, like five minutes ago and such, that this was the best year for movie theaters in the Netherlands EVER, so the bs about downloading is killing the movie industry is just that: a big s-load of bs.
Privacy is terrorism.
He is exactly right. I stopped going to the movies because
1) Prices are too high.
2) Sound quality is poor: often too loud, not spaced correctly, distorted, poor surround effect, etc.
3) People are just so annoying with their damn phones. If it isn't ringing or chirping, it is just very distracting with the super-bright screens every few minutes. Can't you turn the damn thing off and watch the damn movie???
4) Kids screaming/crying/being annoying, seemingly no matter what time you choose to go.
5) Poor selection of quality films.
I can eliminate 1-4 by simply watching at home, with my huge HDTV and properly tuned surround sound system. Number 5 is another whole topic.
started bringing a little cart full of snacks and drinks into the theater so everybody could just buy stuff right there instead of going back and forth to the lobby. And it was amazingly popular. Why don't all theaters do stuff like that??
"UNIX is very simple, it just needs a genius to understand its simplicity." -Dennis Ritchie
And that goes for many of the /. comments on this topic.
Things to consider....
1. Many people want to see films, but the cost of two tickets, soft drink and a baby sitter starts to approach $100.
Why not consider day cares in these giant megaplexes. Just saying it'd be an interesting approach.
2. For the price of a pair of tickets you could own the Blu-Ray.
Wait...how much does it cost to make a DVD? Not much...
I'd love to see a movie company experiment with a theater to provide the movie on DVD with purchase of tickets. Or simpler, mail your receipt and ticket stubs and get $10 off your DVD.
Be creative. Realize Americans have less leisure time. Less money. And less happiness.
Work with us.
Crappy Audio.
I've been to the movie theater maybe 7 times in the last 10 years. That's how many movies there have been of the requisite quality and type to make me want to actually go to the theater. I've watched nearly 1000 films in the same time period on my home theater system. I don't mind (and can enjoy) loud entertainment, but the louder you make your audio the more important it is that it NOT BE CRAPPY!
Every movie theater (except one) I've been in the last 10 years has had the audio too loud for the installed system to handle. It's crackly, tinny and rattly. Probably would have sounded BETTER turned down lower, with a compressor to pull up the low parts. If you want high dynamic range, you need good gear.
I did go to an iMax once. That was awesome, though I didn't see a title filmed with iMax. Havta do that someday. It was good though. Nice loud sound and huge screen.
So yeah, bad sound, and screens that are TOO SMALL. If I want to watch a movie on a small screen, I'll stay home. I want a HUGE screen. At least 10 meters. Most of the theaters around here have 3-4 meter screens or worse. And the selection is terrible. There are thousands of great films out there, it's just that most of them aren't shown in mainstream theaters.
How hard is it to set audio levels properly, or invest in clean amplification? That stuff shouldn't be that expensive nowadays.
Movies have always been mostly dumb, mindless crap. Pick a movie from 30 years ago at random, and I'll bet you $100 it's terrible to mediocre.
People would think that is better to watch a movie at home because you can drink a beer or two. Or three, it does not matter.
What is really a 'plus' regarding watching movies at home is that you can actually PAUSE the move to take a pee!
I can watch movies at home on a big screen with good sound for under 3k$, my setup is *way* below that...
-Windows Media Center 2k5 HTPC with 600w 5.1 system, plays about everything I can throw at it.
-95" screen (1080p projector)
-Nice '70s comfy couch
-Popcorn maker in the kitchen, fridge in the living room.
Why should I go to the theater unless I want to buy a 15$ candy bar?
I've got better things to do tonight than die.
I think he pretty much hit it...
I've picked an arbitrary theater in my area, which is the easiest to get to. It has 10 screens.
If we go to the theater, we usually end up with crappy parking. So a 1/4 mile hike, unless we get lucky.
Say it's $10 per ticket, plus $10 per person for popcorn and soda (depending on your local market), the per-person price can be $20. That makes $40 for a couple, or close to $80 if you're bringing two kids.. Lets not forget, cost on the popcorn and soda are under $1 per person.
I don't even care about crying babies, noisy teenagers, people who forgot to shower sitting beside us, sticky floors, or people sending text messages.
Back when there were an abundance of video rental places, you could cut that $80 down to something more like $5. Now you can rent at Redbox for something like $1.25.
$80 vs $1.25.. That's a difficult one. So I don't get to see the movie today, I'll be able to see it in a few months. I don't have to be the first to see it. If I want popcorn, pizza, or anything to eat while I'm watching at home, I can. If I find the need to go to the bathroom, I can pause it. If someone calls that I want to talk to, the same.
In my last house, I had a home theater setup. $1,500 projector, about $4,000 in sound gear. That's roughly 70 movies at home before it breaks even. It also gave me the luxury of watching TV, or playing video games on it.. It's hooked to a cheap PC with DVI output, so we can even watch via Netflix, Hulu, or whatever.
In my own theater, we always have premium seating. The surround sound is set up for optimal sound on the couch. The couch is at the right distance, so we have the proper field of view. We won't end up with sore necks, like you'd have in the front rows. We aren't offset one way or another, so we only really hear half of the sound, or a sideways view a the movie.
All that is not necessary for a good viewing experience, but it's nice. :) I'd rather spend the $1.25 over $80 to watch on your average TV.
I can't find a good reason to go to a theater to watch a movie. The only exception is, to get a movie on release day. We can save the discussion of pirated screeners for another time. We don't watch those. Your piracy habits are your own concern.
Serious? Seriousness is well above my pay grade.
Cattle-call ticket window sales chutes
Bullet-proof talkback Teller-window system
TSA-style ticket-takers who just watched you buy the fucking ticket at the window
CandyCounter Nazis who charge $14 dollar popcorn + drink !specials
Dipsters corralled at Theater doors
Dark dank and who knows what it looks like in daylight inside the theater
Fixed backrests
House lights that actually illuminate the aisles to exit
I feel like theaters are doing everything they can to make going to a movie an unpleasant experience. It used to be I could take a book to the theater and read until they turned down the lights. Or if I went with friends, we could chat while waiting for the movie to start. Sure, there were ads showing on the screen while you waited, but they were easy to ignore.
Then they switched to showing video ads for TV shows, toys, food, upcoming movies, etc., all narrated by an aggressively cheerful person with the volume turned way up. That makes it impossible to carry on a conversation, or to pay attention to a book or much of anything other than the ads. Which I assume is what they want, but it sure makes the whole experience a lot less pleasant and a lot more obnoxious. You'd almost think they didn't want my business.
"I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
that sounds like a translation of Ecclesiastes 1:9 - I suppose it's fitting that the source for that phrase is a book written over 2000 years ago.
I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
Either of these options beats the hell out of a movie theatre:
1) I visit my friends house, with his 46 inch tv, large living room and we watch a rented Blu Ray on his Playstation 3 with a small group of good friends, followed by gaming.
2) I watch a movie with friends on my 27 inch iMac, often a torrent as movies are delayed/no longer available in my cities only theatre. I own over 100 DVD's, I buy all my music, but will often torrent older movies, new releases as I simply *cannot* buy them. The same goes with TV episodes, if I want to see The Big Bang Theory etc, its a cinch to download by the season, compared with, what, spending 80 USD on some damn box set collection of DVD's, which I'm just going to rip in Handbrake to my harddrive?
Theres a few times now where I've gone to a movie theater, each time telling myself it would be the last time ever, and keeping the ticket. I saw Iron Man 2, Avatar and as a fan, Michael Jacksons "This Is It". I plan on seeing The Hobbit ASAP, as I love supporting local New Zealand movies (ha!), and my local cinema finally has 3D.
But overall? Why in the hell would I pay ~20 bucks to sit in an uncomfortable chair (and these are "new"), with 10 other people in a theatre designed for a couple hundred, as they laugh and snort and cough and bang their seats up and down, as we have to sit through minutes of ads at the start, including made for tv ads which look awful on the large screen, and then the movie itself is dim and blurry!
I'll take the perfect Blu Ray quality (not often, bugger physical media) or more commonly a good experience with a ripped movie/torrented movie on my 27 inch iMac, for essentially free.
---
The movie-going model has become broken. Even 10 - 20 years ago going to the movies was amazing. You get to watch something on a huge screen, with amazing sound, without waiting a year for it to come out. If you wanted to do a movie night, but didn't want to go to the movies, you were left with few options in a sub-par 25in tube environment. Basically, you would either rent a movie at a video rental store (remember those?) or get lucky and find something on television. Now, things have completely changed. When me and my wife do movie nights, we can watch it from Netflix Instant, Netflix Mail, Amazon, Vudu, DVR, On Demand (usually not long after the theater release date)--no need to go anywhere. Instead of a little tube tv with crappy speakers, we watch them on a crystal clear large screen hd through a high powered surround sound system. Pause, grab a beer, answer the phone, check my email, get the popcorn out of the microwave, play. Why would anyone ever want to go the movies, especially when they can wait a month for a much easier and more comfortable experience? Piracy isn't the problem, it's that the movie experience has become less rewarding compared with the other options.
(But not necessarily "fix" them; fixing implies the original model was a good one.)
1) Stick small-group theaters on the end. Slightly smaller screen, only seats 30-40. Attach a lounge room (with a view of the screen) and rent the whole shebang out, medium size companies will eat it up for single-day retreats/training. Great for birthdays on the weekend, or club/group events. Hell, why not fundraising efforts to go with it? Rent to them, they can sell the tickets. When not being rented, show fifth-run/classics for cheap ($2/$3). And when a movie is run like that, run it for a whole week or two, none of this "we'll run it one night and maybe do it again in five months" BS. Put up nice schedules for what will be shown (reservations have to be at least two weeks in advance so there's no rapid changing of the schedule).
2) Attach a small video rental store to the theater. Those xth-run/classics? When playing them, put a display out front so if someone really likes the movie they can stroll in, buy a copy, stroll out. Offer free movie viewings for frequent rentals (or free rentals for frequent viewings). Maybe make a thing that if they keep their ticket for seeing a first-run in the theater and bring it back when the movie releases to DVD, they get a buck off the movie or something. (Yeah, not many will save the ticket, but it's just one more perk to throw out there.)
3) Thursday to Sunday, after 8 or 9, put a strict age limit on who can get into higher-rated movies. PG13 can only have 13 YOs and up; Rs 17 and up. Make it 21+ after 11 to get rid of the high school crowd. Seriously tighten down on crying infants, talking, and phone use. Hire a bouncer in more popular theaters to kick out unruly groups (and make sure there are signs that say no refunds if you are).
4) Actually have the movie start when it says it will start. I'm so sick of going to theaters, sitting down at the stated time, only to sit through 10 minutes of commercials + 15 minutes of previews. I have no problem with commercials on the big screen, just play them before said time. Intermingle these with previews so people actually want to show up a bit early, causing more eyeballs on the commercials.
5) Reusable 3D glasses. The glasses I got were fine at the end of the movie last time, they'll work for this one, too. Why should I have to pay $2 when I can bring my own? Sell moderate-quality pairs for $15/pop and save the extra fee on the movie. Helps with the whole recycling thing, too.
There's more I'm forgetting, but these are things I've thought of for a while now.
The #1 movie in America was called "Ass." And that's all it was for 90 minutes. It won eight Oscars that year, including best screenplay.
Funny enough I'm the IT guy for a small chain of arthouse theatres and there is no dropping of revenue going on there. Rather the other way round, this year was again better than the last.
And yes, tickets are rather cheap, concession (drinks, popcorn, etc.) too, there are about 30 different movies on monthly and hardly any of these are Hollywood movies. Still, people love that. They could buy the DVD instead, but they prefer to come into a friendly place, have a talk before and after the movie, drink a nice (and not too expensive) beer from a healthy selection, munch some very cheap and tasty popcorn and generally have a jolly good time. Many come at least once a week. Once you start to realize that there are literally thousands of great movies you've never heard of in the news there's a whole new world to explore. And once you realize that this is not just an "industry" you may even find some nice theatre you really like to go to.
I would totally agree that you can't rely only on blockbusters. Or on selling expensive beverages.
3D drove me away. I can't tolerate it and it is actually getting difficult to find a 2D showing at a convenient time. I have a 100" DLP HD projector at home so I wait for the BD release, rent that and enjoy the movie in glorious 2D for far less money. The cinemas can't compete with the comfort of my sofa, the sound and picture quality are comparable if not better at home (most 2D showings I've seen lately have been from 35mm film and isn't as clear as BD on my projector) and I don't have to take out a mortgage for snacks.
While VHS didn't kill cinema, BD and home theatre certainly can.
"I have the attention span of a strobe lit goldfish, please get to the point quickly!"
What kind of movies do you like? I find it shocking that you haven't seen a good one in 5 years. While I don't agree with every film on this list (and plenty I haven't seen or heard of), there are a few dozen good to great films I saw with a quick perusal - http://www.films101.com/yl5r.htm
At night I drink myself to sleep and pretend I don't care that you're not here with me
That's not at random, you're purposefully picking good ones. The GP has an excellent point. From any particular year, most movies are crap. But we only remember the good ones, and then look back on that year and say to ourselves, "Boy, the movies sure were better back then!"
$50.00 for two tickets.
$25.00 for a bucket of popcorn and 2 pops.
I get to enjoy 20 minutes of ad's at the beginning, Sticky floors because they NEVER mop. The asshole with his cellphone talking to his buddy. The lady that yells back at the movie screen. And the movie looks like crap because they are too farking lazy to remove the 3D lense assembly for a 2D movie. IS NOT in focus, and Oh the speakers sound like crap because they were bought new in 1989 and the foam surround has fallen apart. Theater owners REFUSE to do maintenance.
Screw them. it's why I built my own theater in the basement for LESS than $1500.00 including sound control, 1080p projector, BluRay player AND XBMC box. I had a nice Kenwood Soverign surround so that was free.
I now have better theater experience than the Movie theater, and I show better movies. figuring the price of 1 movie date a month and It will pay for it's self in 2 years easily.
No I don't have "theater seating" that stuff is stupid. I bought 3 cheap couches and built a 3 tier riser. Carpet tile rocks.
Do not look at laser with remaining good eye.
Well maybe you should select good movies? I challenge you to fine 1(one) year without any good movies.
Both,. good as in a well made well written well acted movie or Good as in Fun eye candy.
The Kruger Dunning explains most post on
They exist.
If you're in Texas, drop by an Alamo Drafthouse. Check the schedule to see if there's a special event like a sing-along. Or just watch the movie with a nice cold beer. But whatever you do, leave the cellphone off. And don't talk during the film (unless participating) or else (former) governor Ann Richards will take your ass out.
There are other chains here in Texas that serve dinner and a movie, and almost certainly even more in other states, but I don't think their PSAs are nearly as awesome.
If I have been able to see further than others, it is because I bought a pair of binoculars.
He's right. I haven't been in a movie theater for years, because it's so damn expensive. I don't miss it, but it would be nice to go see a movie now and again. Last time I was in a movie theater I paid under $5 for a ticket, prime weekend evening, not matinee. This was at a nice theater 18+ only unless accompanied by adult. No kids, no teens, and I have to say it but no minorities yakking on the cell phones. This theater also showed a lot of indie films and such that you couldn't see anywhere else local. They raised prices a lot, business slowed down, and were bought out and are now just another expensive place with kids being loud and people talking on cell phones and texting through the film, and no indie films. It's unfortunate.
I do go maybe once or twice a year to the drive in movies though. $6 to see two movies, sometimes three. For a fee you can bring your own food. I always buy something from the snack bar to support them. To top it off no worries about people being rude. You enjoy the movie in the comfort and privacy of your own car and can talk to whoever you're with without disturbing others.
Things that are remembered have already stood the test of time. Your memory is faulty because you really don't have enough neurons to waste on the crap. So you forget about all of the dreck and have this strangely biased view of the past.
People were complaining about Hollywood bean counters in the 70s.
They may be worse now but people were still whining about them 40 years ago.
A Pirate and a Puritan look the same on a balance sheet.
Entertainment options have greatly expanded, salaries not so much. So with disposable income being shared with the likes of Angry Birds, movie theaters and other forms of entertainment will suffer (you don't hear the local orchestra whining about piracy despite their stagnant growth, now do you?).
However, the points made are all valid. It is hard to get a movies experience these days without feeling like your walled has been raped. We smuggle in all our snacks, even though I miss the slushy and popcorn part of the experience. I just don't miss it $5 worth (each). More and more the $8 matinee price irks me too much.
Long term I am guessing the industry is slitting its own throat. If you price it out of the reach of the younger set, they will grow up without movie going being a habit and part of their cultural view. Long term that will make it very hard to keep a loyal audience as time goes on.
I'd suggest:
1) Fairer concession pricing, about 1/3-1/2 off the current prices (still ridiculous, just not full on wallet rape). At least change out the jerky you call a "hot dog" now and then.
2) Variable movie pricing. Charge more for the blockbusters, but cut me some slack on the crap we all fully know is schlock that my wife or kids just have to see. Maybe we'd get less Micheal Bay crap if we got cut a discount on the flicks that spent less time CGI'ing things blowing up.
3) Beer and burgers. Seriously. I really like going to the local pub owned theaters that serve real food and real beer (no, your fermented rice water euro owned Bud Light is not beer). They charge just $3 a show for out of date movies in crap venues, but the experience is so much better (sadly the closest one is frustrating far away that I only partake occasionally).
4) 3D, and its surcharges. Yeah, just stop. Offer no-3D glasses for those of us who don't want to pay the price or get the headaches, but want to spend time with family members who not only tolerate it well, but actually still put value in the novelty. 3D creates more family rifts than you realize.
5) Cut down on the previews. If I want to spend 20% of my movie time watching ads, I could stay home. Heck, at home I can use my DVR and bloop through them all. So either I watch all your crap ads, or I show up late and get bad seats. What part of that makes me want to be a repeat customer again?
Point (5), Competition from other choices, is a very real threat to theaters. Home systems approach the apparent screen size (adjusted for distance) and the audio quality of theaters. Home systems exceed theaters in many, many cases, where theaters are ill-maintained as a profit-enhancing measure. And as the subject says, at home I can have the beverage of my choice and the snack of my choice, whereas every Regal has the same five or six snack choices and exactly one brand of soft drink. Great if you like Coke and Malted Milk Balls, otherwise not so much. (At least Century has Starbucks and real ice cream.)
And going along with (6), lack of choice, another advantage of seeing movies at home is that I can have the four or five martinis necessary to get through another Transformers movie.
As Ebert points out, there are exceptions. A couple of theaters in my area allow consumption of alcohol, although in "adults only" rooms so I still can't have a beer when my kid sees Twilight, (and God did I need one) [1]. My living room is still superior in this respect.
Used to be, our family would see one film a weekend and maybe two or even three over the holidays. I think the last film we saw in theater... you know, I can't remember. Maybe Sherlock Holmes (the first one)?
And finally, I'd like to add my voice to the plethora of responders who said: (8), if the movies didn't SUCK!.
[1] That was said in jest [2]. As a matter of fact, my teenage daughter HaaaaaAAAAAtes Twilight, in fact the entire teenie genre, preferring foreign films like "Son of Rambow" and "Angus, Thongs and Perfect Snogging". I prefer... oh for instance, anything by Duncan Jones.
[2] We *did* sit through the second Twilight film, solely because I have a lot of respect for Dakota Fanning as an actress. Although, less now...
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Why would they remake something when they can just go see the original?
Because some people find subtitles distracting, and others find dubbing distracting. I watched the 2002 remake of Pinocchio with Roberto Benigni, and the dubbing of the Italian dialogue into English was distracting (even if not as distracting as the miscast Benigni, who should have played Geppetto and let the kid from Life Is Beautiful play Pinocchio). Dubbing isn't so distracting on an animated film, where there's less of an uncanny-valley-fueled expectation that mouth flaps will match the voice frame by frame, but then North America has what's called an animation age ghetto, where an animated film has to either appeal to kids or be a dead baby comedy like South Park, nothing in between.
The theatres in Korea are always packed. Some of the great things they do:
1 - Reserved seating, all seats. You can buy your tickets two or three days ahead if you want and make sure you've got your seat for Friday night.
2 - All major chains have Apps. You can buy your tickets on the app, just show the barcode on your way in (I think you can do this in North America now too)
3 - Ticket Price - Friday night movie is about $7.78 USD, yes there is a surcharge for 3D or "vibration" seating
4 - Concession price - A 2 drink and popcorn combo is around $6 USD
5 - Lobbies full of seating. Waiting for your movie to start? Friends to show up? whatever, there are tables and chairs everywhere. Both inside the main area and down the hallways leading to the theatres themselves if you get in too early and the doors haven't opened up yet.
6 - They don't confiscate snacks. I've never seen them search bags or anything here. You want to bring something in with you, go right ahead
7 - Shows nearly around the clock. The first show of the day is at 8-10am, and they will often have showings until 3 or 4 am. At my local theatre, if I wanted to watch Mission Impossible Tomorrow (Saturday) I could choose: 8:30, 8:50, 9:00, 9:00 (special 32 seat theatre), 10:55, 11:40, 11:45, 13:15, 14:20, 14:30, 16:00, 17:00, 17:15, 18:45, 19:20, 19:45, 20:00 (special 32 seat theatre), 21:30, 22:00, 22:20, 22:45 (special 32 seat theatre), 23:00, 00:15, 00:45, 1:00, 1:30 (special 32 seat theatre), 1:45, 3:00. That's a staggering amount of shows available for one day. None of this, afternoon matinee, early evening, late evening, done garbage. The week days are not much different with shows still starting around 10.
8 - Special theatres. They have a few special theatres around town. Several theatres have some special couple booths for dating. You can buy a ticket for a booth which is a special 2 seat booth with a high back on it. They also have a very nice movie theatre in town which includes a full sit down dinner.
9 - The theatres don't have much to do with it, but in all the movies I've watched here in the last few years, I've never really heard people talking. You get the odd cell phone screen, but it's mostly just someone checking the time, not someone sitting there texting for a long time causing a distraction.
Now, not everything is perfect they do make a few mistakes:
1 - Excessive ads. Really excessive. They even repeat the same ad two times in a row.
2 - A low amount of actual movie previews. For the 10-20 minutes of pre-movie stuff we sit through we only end up seeing 3-4 actual movie previews. I like trailers.
3 - Not enough English subtitles. Not their main concern, but about 2 years ago the government made it one of their tourism aims to see Korean movies subtitled in English in theatres. That year one chain ran a pilot project which saw tons of movies made available to the relatively large foreign population living in the country. Near the end of the year they dropped the ball and since then, it's been rather hit or miss trying to see a movie with subtitles. They often go unadvertised, and run for a very short period of time. You basically have to check weekly and if you see English subtitles, drop everything and go see the movie if it is one you wanted to see because you don't even know if they'd be there next week. Sure they all get released on DVD with English subtitles later, but at the least I like to see the big action movies in theatre.
In the end, I've never been disappointed with a movie going experience in Korea. However, back home in Canada the success rate was not so high. Perhaps around 50/50.
So don't go to 3D movies... problem solved.
You do realize you are posting in a thread about - why people are not going to the movies...
3D is just one trend I don't like and will not pay for (yes I've seen a few 3D movies).
When you say "problem solved", well not for the studios - that IS the problem!
"There is more worth loving than we have strength to love." - Brian Jay Stanley
For two people, it's trivially cheaper to buy a movie on blu-ray if you have a big-ish TV and a blu-ray player. I understand that these are fairly big 'ifs', but I happened to already have these things because I own a PS3 and a Plasma TV.
But if those two things are assumed, you can buy a BD movie for $25-$40. Less if it's on sale.
If you hate the movie, you can almost always find someone that's willing to pay at least $10 for it. So now you've got a price range of $15-30 for the movie. (If I decide that I like the movie enough to keep it, the nominal price is divided by the number of times that I watch it. Honestly, I've yet to sell a movie since I don't buy movies that I don't think I'll like.)
Movie tickets around here are up to $14 after tax, I believe. So I'm practically even already, for just one ticket. If there's more than one of you, obviously the amortization gets better very quickly.
I can buy the snacks I want, pause, sit in a comfortable chair, pet my cats or go to the bathroom if I like. I can do almost all of those things at the same time, actually.
To get to a decent movie theatre is a half-hour trip for me, at least, by metro. (That's a $3 cost; that's far cheaper than driving the car and paying for parking, almost certainly.) If I buy the movie from Amazon.ca, it's delivered to my door.
The ONLY thing I miss out on is seeing the movie as a brand new release. But it turns out that sometime in my late 20s, I stopped caring about that. Now that I'm in my mid-30s, the whole movie-going ordeal seems like a tremendous waste of time given all the other things that I'd like to do.
So, to review: I save time and money, and sacrifice a bit of timeliness for incredible convenience. What in the world do they expect to happen with ticket prices?
One room of my house has been converted into a mini-theater/game room. We have two projectors (the little one I though would be good enough... but wasn't and a much better one which cost me less than $1000 and is REALLY great). It allows us to play multi-player games together, but more importantly, we have a 120" movie screen with surround sound, two couches, bean bag chairs, a popcorn machine, a drink dispenser and a mini-fridge. And no... we're not fat :)
I built this room up when 3D movies came out. It's too damn hard to find a movie theater anymore where I don't have to wear a shitty pair of plastic glasses that give me head aches from the 3D or the unfamiliar pressure on my temples (sadly I lied about being fat... I have a really fat head... hopefully it means I have room for a bigger brain but more likely is a deformity). Last time I took the family to the theater, it cost me $18 a ticket (I'm in Norway), that's $72 just for tickets. Then two medium buckets of popcorn, 4 drinks and a pack of candy for each of us ran about another $50. That's $122 to go to the movies. Oh... and I had to pay for parking as well. That was another $20. So $142 for a movie. Sometimes we even had to pay for the cheap ass glasses... that adds up to another $20. So, now we're up to $162.
I can go online and purchase a film from iTunes, it costs $10-$20. If I rent, it's $2-$5. Popcorn costs us about $0.50 a bucket. Drinks cost $1 each. Candy costs $3 a pack (as we tend to purchase over priced, imported reeses peanut butter cups). Worst cast, $39, but more often closer to $29.
The movie room altogether cost probably about $2000 and since the kids and I spend probably 1/4 of our recreation time in there, it is paid off QUICKLY. Even if we did a movie night every other week, it still would have paid for itself in less than a year.
We stopped going to the theater for many reasons, but 3D (stupid glasses to see crappy picture quality) is the biggest one. Ticket prices was #2. Parking #3. Overpriced junk food #4.
OH!!!!! One more thing. Last time I went to the movies, they actually played 40 minutes of advertisements before starting the film. NO SHIT!!! 40 Minutes!!!! I clocked it. After gouging me for a fortune in tickets and junk food... they then forced me to watch 40 minutes of advertisements before seeing the 92 minute film!!! ARE YOU SERIOUS?!?!!?!? The kids were already out of drinks before the f-ing advertisements were over.
For a good laugh... I can buy round trip tickets to London for $100 a person (after taxes and transportation to and from the airport as well as parking), for a total of $400 between us. Then pay about $120 for a motel room for us. Even eating out every meal, we'd save about $10 per meal, or $60 in total. So, $460 for a weekend trip to London for the whole family. $162 times 3 is $486. So it actually costs me less to go to London with the whole family for a weekend than to go to three movies.
WHY I LIKE THE MOVIES
My sweetie and I really like watching movies at the theatre. When you fully consider the adventure that awaits, the measly $20-25 bucks you shell out (more if you pay online) to take you and your sweetie out to the movies these days is a real bargain.
The adventure begins with that long rope line at the door. Its fun to get pressed in with complete strangers and weave your way in and out like cattle to the slaughter working your way up to the pimply-faced kid with the glazed look and speech impediment. Usually I just smile a lot, sign the little ticket and laugh at all their little hand gestures. You know they're so helpful and friendly.
When you make it past the counter you get another treat as you stand in the line to buy your munchies. For me its always difficult to decide between the little $10 bag of popcorn or the $5 dollar bag of peanut M&M's. Either way I usually wash it down with a $5 dollar cup of sicky-syrupy Coca-Cola. My sweetie likes getting the bottled water for $4 dollars. She says "its decadent and thrilling to pay so much." Frankly, I don't know how they're able to do it without going out of business-- if you went anywhere else you'd have to pay at least $6.50 for it all, maybe less.
When we finally get our tickets and munchies though, that's when the real fun begins-- negotiating the lobby. Its quite a trick to make it to the other side without getting jostled or run-over by all of the other folks. On Fridays and Saturday nights they have all the really experienced players out on the floor who know all the moves. It can be quite a challenge, but the real rush is when you get to that "Ticket-Taker" boss. Boy that guy is tough. He's got his mumbling down to an art. That's where so many players get tripped-up, trying to figure out if he said five doors down on the left or nine doors down on the right.
Either way you can get plenty of good exercise walking down that enormous hallway that just goes on forever and ever and ever. One time this old couple came up to us and asked if we knew the way out. They said they'd gotten lost in there and had been wandering around for a long time. Ha ha ha. We knew that was a trick so we sent them down to the mid-level mezzanine! My sweetie and I got a good laugh out of that one.
Your first break comes when you finally find your theatre and make your way up the steps, past those cans they put out for target practice, over the couple inevitably making-out in the third row, to your seats. And the experience is always heightened, for me at least, by the forty-five minutes of real-estate slides and mind-numbing commercials. They do such a good job of getting you into the mood to watch the show. I especially like the ones that advertise all those fantastic programs you could have watched if you'd stayed home.
I don't know who thought it up, but kudos to whomever it is that always manages to put the flatulent fat guy in front of us and the ceaselessly talking couple behind us. They're always an excellent choice to distract us from the row of wiggly, whining kids with the constant coughs two rows up. How exciting it is to sit there and experience the delightfully aromatic and aurally invigorating atmosphere while we wait and wonder what mysterious illness we'll surely develop this week. My sweetie and I love the mystery-- last time it was Malaria. This time my sweetie is hoping for Denge Fever while I'm holding out for Whooping Cough.
Then comes the best part, my favorite part of the whole experience, when they turn down the lights and switch from the really sharp projector showing the slides and commercials to the other projector they have for the movie-- the one with the soft, fuzzy look that makes you have to squint to get it into focus. And they lower down the sound too, which is always a relief. You know right before, while they're still running the commercials its always just blaring. Its good that they can turn it down for the show. We wouldn't want to miss any of those witty comments from the au
At least for myself, the situation actually became worse over the past few years, and the symptom is actually quite clear.
Half a century ago, movie theaters were the only place to see a movie. A few decades ago, video set people free to view a movie when they'd like to see it. At first, it took about a year for any recent movie to arrive on video, but during the 1980s and 1990s, this timeframe did drop to just a few weeks.
A little more than a decade ago, DVD started its rise and the movie industry at first did offer mostly old movie titles on DVD. Movies were still being screened for usually 2-4 months in theaters, and released on DVD after at least half a year (for poor movies) and up to 2 years for certain blockbuster movies.
A few years ago, BluRay (BD) started. However, upscaling on recent TVs or BD players does make DVDs look quite good. Not exactly that crisp like a "real" BD, but e.g. for CGI animation, there's no way for casual viewers to tell the difference between DVD and BD without a magnifying glass. Some "softer" upscaling edges are sometimes more pleasant to the eye. So the video- or dvd-like "let's resell the same stuff on different media" business didn't work out that well.
Today, almost no movie does run for more than a month, and DVD/BD sales do start from as low as 6 weeks after the initial theater screening, DVD/BD rental even do start 4 weeks after the initial theater screening. Only major movies do experience the grace of having their DVD/BD released 4 months after initial theater screening. However, just during the initial theater screening, you can find the DVD/BD date by searching for the DVD at Amazon. Am I the only one to see a plot here?
Of course, "recent" DVDs are being sold for about two movie tickets (and after 2-3 years, you'll find some of them being a giveaway in some magazine). Some movies even do debut on DVD/BD first and aren't being offered to movie theaters at all.
Of course, there are three ideas about this symptom:
First idea: the movie industry is likely to say earnings from theater screenings are so poor they're forced to enter the post-screening market that early. And there's also a lot of movie piracy on the internet, where people start downloading screeners very soon, just in order to hold a copy of this movie - so they're offering DVD/BD very soon at low prices to discourage people from doing so. However, this doesn't explain why retail stores do publish DVD release dates that early.
Second idea: the casual viewer does have multiple options for entertainment: movie theaters are just one of them, there are also DVD/BD, video streaming services - and computer games. During the past two decades, computer games went from "written by half a dozen guys" to "multi-million dollar project with more than 60 developers, 100 screen artists and a dozen of sound developers". Games like Batman Arkham City do give such a movie-like impression that people can't decide at first wether they're viewing some split scene or some in-game action - so these games also do offer quite an astonishing level of entertainment as well.
However, everybody's daily time is still limited to 24h and in the end, the "entertainment market" is being sliced into much more pieces than half a century ago.
Those who probably kept a 90% market share "back then" just aren't able to accept they're now only receiving a fraction of what they were used to.
The third idea is simple as well, but needs some explanation: there are multiple branches within the movie industry. One does the theater screening sales, the other cares about the post-screening sales (DVD/BD). Of course, the second one has to follow the first one - otherwise, the second team would kill any potential success of the first team.The theater team is limited by a certain timeframe, while the DVD/BD team literally has a nearly endless amount of time and still benefits from the initial hype and marketing done by the first team.
By some top management view, the post-screen sales are much more inte
The problem with movies/films/videos is that they are neither truly social or interactive and to be honest they are lately just regurgitation old story lines. On the other hand games are both social and interactive and allow one to escape the reality of life for a few hours a week. If you look at the sales figures for BF3 and COD the type of money being talked about makes Hollywood look like yesterdays cough, game. Also your average consumer has a finite amount of entertainment time and funds so if more and more people are playing games then someone is going to lose out, so I am not surprised movie ticket sales are down or stagnant.
I see a new trend locally in the theaters here. For many years the shiny new theaters we had popping up were just extensions of the old idea of what a good theater was... more screens, bigger screens. In the last five years I've noticed a very pleasant change. Every new theater we have now is a "dinner and a movie" style place.
We have three brand new theaters, all in this format. You can order real food at all of them, and a wait staff brings it to you. I recently saw the latest Twighlight movie at a Cinebistro here and it was by far the best movie experience I have ever had. The theater was upscale and modern. It had a section with a full bar, a billiard room, and even a small bowling alley. Everything was high tech and modern. The movie "posters" were actually digital displays that moved. When you purchase your tickets, you select and reserve your seats. A waitress takes you to your seat ahead of time and takes your order. The seats were really comfortable and had convenient tables that swing out. The food was very good. It made going to the theater a full experience rather than just watching a movie (which I do alot of at home... I watch far more movies than I do television). If you live in an area with a Cinebistro http://cobbcinebistro.com/ I can't recommend it highly enough.
He is absolutely right, why go to the theater when I have a 60 inch at home, while i can stream off the internet directly?
I pay for 1 night for 2 people at the movies, 45$+ to watch a movie that lasts 2 hours, then stuck in traffic coming back home.
If I invest some money at home on internet, seats, popcorn maker, and 60 inch....I take all that away and still save money in the end.
The cinema is dying, and not from the fact people dont want to watch movies, but they now have access to all that tech the cinemas do....
the cinema needs to be realistic, they can no longer charge a second mortgage to go watch cars 2!!!
Popcorn costs nothing, so add popcorn vending machines that self serve the people, same thing with the drinks, less space needed for
people to be served , they buy there, and to avoid them buying from outside and bringing them in, which we all have done, make the pricing competitive to the stores.... people will want less to carry all that crap if they can buy it there at the same price.
And last, we know the movies are coming out more and more now , and not worth the price of the ticket, so why charge that much anyways, lessen the overhead with less employees, and bring down a bit the ticket price, then you will see more people coming back to the cinema....
I get discounted tickets if I buy them at the company store; however, when the movie is shown in 3D, I have to pay the surcharge, and often enough these movies are only shown in 3D now, so there is no normal option. $4 surcharge for 3D... sorry not worth it