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Is Facebook Becoming a Central Bank?

wasimkadak sends this quote from an article at Forbes: "Facebook's 27-year-old founder, Mark Zuckerberg, isn't usually mentioned in the same breath as Ben Bernanke, the 58-year-old head of the Federal Reserve. But Facebook's early adventures in the money-creating business are going well enough that the central-bank comparison gets tempting. ... Initially, the Credits-based economy was confined to the virtual world’s trifles. Credits could be spent to buy imaginary gold bars for aficionados of Mafia Wars, or bouquets of virtual flowers for birthday postings on friends’ Facebook accounts. This new form of digital money was cute but essentially useless for mainstream activities. Lately Credits have become more intriguing. Warner Brothers this summer offered movie-goers a chance to watch Harry Potter and The Dark Knight for 30 Credits apiece. Miramax and Paramount countered with film-viewing offers, too. In a provocative post this week on Inside Facebook, guest blogger Peter Vogel argues that Credits in the next few years will become more of a true currency. Facebook's 800 million worldwide users represent a lot of buying power. He figures Credits could evolve into commercial mainstays for digital movies and music."

41 of 232 comments (clear)

  1. Cash out early by LostCluster · · Score: 5, Informative

    The history of the web is filled with play-online games for points that could be used for other things... but all crash in an inflationary spiral. Points are free, but the prizes offered are not and eventually the value falls below the "par value" the site originally had. Has anybody recently cashed out with GSN Oodles or Moola.com's Moola points?

    1. Re:Cash out early by Bill,+Shooter+of+Bul · · Score: 3, Informative

      I actually cashed out $10 worth of cybergold, back in 1998. That was the minimum amount you could cash in, never got more than 10 cybergold cents after that. Originally they offered points for surveys and adviews, but after I cashed out it was changed to more of a rewards program for shopping at certain sites and incentive to apply for credit cards.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    2. Re:Cash out early by GuruBuckaroo · · Score: 4, Informative

      SecondLife's Linden Dollar, exchangeable for real cash, has maintained its value remarkably well, at roughly L$265/US$1, for the last 5 years.

      --
      Poor means hoping the toothache goes away.
    3. Re:Cash out early by cgenman · · Score: 2

      I think you're confused. You buy Facebook credits with real money, you don't earn them. They're a secondary medium of exchange, like Microsoft points on Xbox. You spend real money on them. You can't give them to friends, or use them to buy soda, etc. They're just a convenient way of not realizing that you're spending dollars.

    4. Re:Cash out early by Zebai · · Score: 2

      Points aren't necessarily free, points take time to earn and time is money. Spend a day earning points could be of equivalent value as spending a day at a job earning real money with just a difference in currency (& currency value) . You are right though this is nothing new with facebook you can make this comparison to almost any other online venture, warcraft being one of the most popular where there are people exchanging virtual for physical currency. I imagine one day we will not even distinguish between the two and just consider them no different than the difference between dollar and euro. I have a friend who has no problem at all with buying virtual currency with real currency, his point of view if it takes him a week to earn that currency by ingame methods but he can skip that whole week and buy it with a single day's worth of labor at his job then he buys it and then considers it profit and spends that week doing something else.

    5. Re:Cash out early by rtb61 · · Score: 2

      So basically Facebook credits are a free loan that the unaware provide to Facebook. So does Facebook ever pay them back or are they a one way thing?

      --
      Chaos - everything, everywhere, everywhen
    6. Re:Cash out early by rasmusbr · · Score: 4, Insightful

      The real value of silver has undergone drastic changes in the past, sometimes because of enormous new finds, sometimes for other reasons.

      It's probably better to use "a nice lunch" (as in a good but unpretentious restaurant meal of tasty, nutritious, healthful food, containing about 500 kcal) as your price reference. A meal at a restaurant is both a product and a service, and it contains a range of raw materials. Since the restaurant needs to pay real estate costs it also reflects the housing market.

    7. Re:Cash out early by M.+Baranczak · · Score: 5, Interesting

      Facebook credits are like the old Soviet-block currencies. If you were an American visiting the USSR, you could exchange your dollars for rubles when you arrived. But there was no way to exchange them back. And rubles were worthless outside the USSR.

  2. Not a true currency. by TheNarrator · · Score: 4, Informative

    The mark of a true currency is that it can be used to pay U.S tax liabilities. For Americans at least, anything else is just, at best, a commodity subject to capital gains taxes. For example, if you buy gold coins, or facebook credits, and then sell them after their value has doubled you'll have to pay capital gains tax on the amount they appreciated against the dollar. if you barter the gold coins, or facebook credits, for services or goods you will have to pay taxes on that barter transaction in dollars. If the dollar appreciates in value against other currencies though, there is no capital gains tax to pay, even though your dollar might buy more.

    1. Re:Not a true currency. by hedwards · · Score: 2

      Not quite, I can't pay my US tax bill in RMB, AUD, Euros or CAD, but I can pay them with USD. It doesn't mean that those other currencies aren't any good, it means that to do something interesting with them I probably have to either convert them or move.

      Things like MS' points are basically a way to get you to pay for something with fewer protections so that they have your money and you can't get it back.

    2. Re:Not a true currency. by Geminii · · Score: 4, Insightful

      If you can buy goods or services with a currency, and exchange those goods or services for US dollars (via eBay, Craigslist etc), then the currency is a de facto method of paying US tax liabilities.

  3. Re:Bits are almost free by hedwards · · Score: 3, Insightful

    No, they do sequels because they don't generally have to sell them. The industry knows who's going to go to see a sequel and how large that audience is and as a result is able to much more accurately gauge the prospects. They won't know whom it is precisely that will go or precisely how many, but they'll have it down pretty good in general.

    That being said the studios are always looking for new ideas the big problem they tend to have is that only a fraction of a percent of the ideas they receive are actually worth filming and of those only a fraction of them are going to be memorable.

  4. This guy is flogging his own product by Animats · · Score: 5, Insightful

    From the article:

    Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores.

    "Facebook credits" are just another gift card scheme. You can't cash them out. You can't invest them. You can't convert them to another currency. You can't transfer them to another individual. And Facebook takes a 30% cut off the top.

    The only virtual currency that comes close to behaving like a currency is Linden Dollars, the monetary unit of Second Life. Those, you can transfer and convert.

    Bitcoin had potential, but it turned into a pyramid scheme.

    1. Re:This guy is flogging his own product by Anonymous Coward · · Score: 5, Informative

      BitCoin is not a pyramid scheme, technically it is a pump and dump.

    2. Re:This guy is flogging his own product by Teppy · · Score: 4, Insightful

      Bitcoin hasn't gone away. It may not be an investment to hoard at the moment, but as a currency it's functioning beautifully. I run Dragon's Tale, a casino MMORPG hybrid, which uses Bitcoins exclusively. Our new-players-per-week initially peaked right at the peak of the Bitcoin bubble (around 120 new players per week for a couple weeks), dropped to about 20/week, and has been growing for the last few months. Currently we get around 60 new players per week. Revenue from Dragon's Tale's hasn't passed our other game, A Tale in the Desert yet, but on several recent weeks it's come close.

      Players love Bitcoin because deposits *and withdrawals* are instant, unlike all other online casinos. I know that some of my players also play poker at Seals With Clubs, a Bitcoin-only poker site. They may have a win at Dragon's Tale, shoot the money over to Seals, shoot their winnings back to DT, or into their Silk Road account to buy some goodies, or into their desktop wallet. If Bitcoin were never to go beyond gambling, it will be a success: it allows all Bitcoin-based casinos to function as one huge meta-casino.

    3. Re:This guy is flogging his own product by lightknight · · Score: 4, Interesting

      Agreed. I purchased web hosting for a year (out of the US), and a domain name. I'm considering a Parisienne firm for some minor website artwork. The number of businesses / services that accept BitCoins are growing.

      The only people shouting Pyramid Scheme as those who are butt-hurt from trying to 'get in' at the wrong time; many of those people were more invested in turning a magical short-term profit by reselling their coins to 'suckas' who would buy in later. Surprise, surprise, the same kind of mentality seen with the flipping of homes on the real estate market, and just like with that market, it backfires -> absolutely no understanding of market fundamentals or finance, but the people involved think they've found a path to Easy Street. Probably bought in at $14 / coin, and sold out at $3 / coin, only to watch the market rebound, as of late, back to $7 / coin. Guys, if you want to turn a major profit, do two things -> 1.) read up on some finance / economics (the heavy stuff that you special order online, not the stuff B&N stocks in the "Investing" aisle), and 2.) long-term investing (not everyone is cut out to be a day trader, and long term tends to be quite profitable).

      One of the larger things harming BitCoin is the constant f*ckups the various exchanges and online wallet sites keep experiencing. Mt. Gox kept screwing the market with their repeatedly hacked accounts (ah yes, PHP, the epitome of secure languages), followed by Dwolla and their API nonsense (has anyone seen my head? it appears located inside my rectum), and that one online BitCoin wallet service whose owners took everyone's wallet and cashed out (why yes, everyone, why doesn't you store your unencrypted wallet with me for a while? wink wink). In all seriousness, I myself am surprised that BitCoin is still around -> it's based on a sound design, but the growing pains it has experienced from every goober who has come along since have been synonymous with a 90 lbs geek trying out for the high-school football team.

      --
      I am John Hurt.
    4. Re:This guy is flogging his own product by repapetilto · · Score: 2

      USD appears to be a pump and dump as well.

  5. Look I'm sure they'll only create a few extra by Colin+Smith · · Score: 4, Funny

    When they discover they can get stuff for free. Same way the US government has done.
     

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    Deleted
    1. Re:Look I'm sure they'll only create a few extra by lightknight · · Score: 2

      Which is the importance of getting your contracts specified in a currency that they can't print. For US contracts, get the money paid in Euros. For European contracts, get the money in Yen (or whatever Asian currency you prefer), and for Asian contracts, get the money paid in US dollars.

      The government will call their brethren overseas to trade their currency for the one specified in your contract. Get a general idea of when they make that transaction, and you can make some more money -> I call it fractional investing. The people in the government who signed a contract with you have been playing the money printing game since forever, so play them at their own game, and hit them up for extra cash at every milestone. A single $30 million dollar contract can, with the right information, be worth over $250 million.

      As the saying goes, we will pretend to work as they pretend to pay us. But then, I can understand their approach -> as the Finance majors have pointed out to us on many occasions, the value of a currency is entirely in your head. And I can actually understand now why these people are so desperate to spend their dollars -> no one knows when this house of cards will come tumbling down, which makes trading paper for hard assets a good idea. With a currency that is rapidly depreciating, and is on questionable grounds, spending it immediately would be a good idea.

      --
      I am John Hurt.
    2. Re:Look I'm sure they'll only create a few extra by postbigbang · · Score: 5, Insightful

      Ummm, no. The finance majors don't say that. Nor do the economists. There is chutpzah, there is subterfuge, and there are varying indicators, but it's not pretend.

      When a letter of credit clears, there's a complex set of events that's spawned. Lots of people get paid. Sometimes they get paid in differing currencies, but they get paid. When the Russians had their post Soviet-breakup crunch, maybe they paid in potatoes, but they paid. Trading is something humans do well, and there is some predictability beyond "pretend".

      --
      ---- Teach Peace. It's Cheaper Than War.
    3. Re:Look I'm sure they'll only create a few extra by repapetilto · · Score: 4, Interesting

      It is relatively easy to spot debt bubbles. I predict here that higher education is next.

    4. Re:Look I'm sure they'll only create a few extra by AuMatar · · Score: 2

      Advertising is the next bubble. Advertising budgets are relatively fixed, but the number of companies chasing those dollars are growing at an expanding rate. The dot com crash will be followed by the mobile app crash and web 2.0 crash in the next few years.

      --
      I still have more fans than freaks. WTF is wrong with you people?
  6. Re:Kind of like bitcoins. by icebraining · · Score: 2

    Except it's not. It's controlled by a single entity, which can "print" all it wants and even revogate someone's credits.

    It's much more like dollars than Bitcoins.

  7. don't let the IRS find out by a2wflc · · Score: 2

    Facebook will have to send a 1099 to everyone who earned credits this year and we'll have to pay taxes. My bank sent me one saying I earned $17 in interest. If I earned enough credits to buy 2 movies they'd probably be worth more than that and I'm sure the IRS would want their cut.

  8. Re:Wired article from a few years ago by ackthpt · · Score: 3, Insightful

    Predicted all of this, and explained very clearly why as soon as there's some traction, and the ability to move/take cash out, the existing banks/authorities will be down on their heads like a weight of very heavy things.
    Why Bitcoin was so scary for a time.

    These things offer wonderful room for money laundering.

    I dunno. I see PayPal and eBay as a cartel which should be broken up, but nodbody has done anything about it, yet. All right out there in the open.

    ! It appears you are attempting to receive payment by means other than PayPal which is not allowed, please correct your listing so we get an even bigger cut of your sale

    --

    A feeling of having made the same mistake before: Deja Foobar
  9. Re:No. No, no, no, no, no, no. by Spottywot · · Score: 3, Interesting

    We all use faerie gold already, the reason it works is not because it's worth anything, it's because enough people believe it's worth something. Money hasn't been worth anything since the gold standard was dropped. While I don't believe that FB money will ever take off in a meaningful way I also thought the Spice Girls were going to be a one hit wonder. There's no accounting for taste.

    --
    In a cybernetic fit of rage she pissed off to another age...
  10. Re:No. No, no, no, no, no, no. by tragedy · · Score: 5, Insightful

    You're half right. Money hasn't been worth anything since before the gold standard was dropped. Even gold is fiat currency. Money, including precious metal coinage, is just tokens meant to simplify complex barter arrangements. It only has value based on people's faith in its value.

  11. Sorry but that's not "functioning beautifully" by Sycraft-fu · · Score: 2, Insightful

    If it works for you, that's fine, I won't tell you not to use it. However that your tiny game (one I've never heard of, and I'm rather in to games) uses it means jack and shit. I can buy -nothing- I want with bitcoins, not a single thing. Anything I can think of that I'd desire which is sold by someone who takes bitcoins as payment.

    Also are your players really using it as a currency? I doubt it, they are using it as chips just like at any other casino. As in they buy them as needed, play with them, and then cash out when they are done. That isn't what you do with a currency. A currency is something used for general transactions, and something you hold on to. When people talking about "having savings" they mean "having currency held in reserve".

    1. Re:Sorry but that's not "functioning beautifully" by beltsbear · · Score: 2

      Last month I sold my older iPhone and a laptop for BitCoin and today I bought Home Depot gift cards and converted some to USD in my bank account. On the Home Depot cards no fees were paid so 100% of the money stayed out of paypal and ebay hands. On the converted Bitcoins to USD I paid 25 cents to Dwolla and .5% to MTGOX.

  12. IPO imminent by slasho81 · · Score: 5, Insightful

    I clicked through to TFA. I know, what was I thinking...

    This is a guest post by Peter Vogel, co-founder of Plink, which lets consumers earn Facebook Credits for dining out and shopping online.

    So, a co-founder of a business based on Facebook Credits thinks they're super-important and could be equivalent to actual money. Right. Next ridiculous story, please.

    I expect more stories inflating Facebook's perceived worth to be pushed to the mainstream media in the coming months as Facebook's IPO is imminent.

  13. Trust facebook? by reboot246 · · Score: 3, Insightful

    I trust facebook even less than I trust the U.S. government, and I don't trust government at all.

    God forbid facebook ever becomes a central bank!

  14. And, with perfect investing prowess... by NotQuiteReal · · Score: 3, Insightful

    That $10 in 1998 invested in HANS (the Hansens natural soda company, at the IPO) turned into over $2,000 before it was bought by MNST (Monster Bev co.) and tripled from there.

    Cool - your $10 in cybergold could be about 6 grand now, if you played your cards right!

    Of course, if you left that tenner in your coat pocket, you can only get about $7.50 1998 equivalent worth of stuff...

    --
    This issue is a bit more complicated than you think.
    1. Re:And, with perfect investing prowess... by CastrTroy · · Score: 2

      Depends what you are buying. You can get a much better calculator for $10.00 now than you cold in 1998. For $10 you could get a 4 GB USB stick. Do you know how many floppy disks you would have to buy to get 4 GB. A lot more than $10 worth. Sure if you're buying food you might get less, but many things have come down in price.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:And, with perfect investing prowess... by Bill,+Shooter+of+Bul · · Score: 4, Insightful

      Left it in my coat pocket? Heck no, I was a college kid back then. It was the end of the school year, and I was pretty much broke. That $10 was enough to buy food for two weeks!

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    3. Re:And, with perfect investing prowess... by billcopc · · Score: 2

      Jack Daniel's isn't food, brah.

      --
      -Billco, Fnarg.com
    4. Re:And, with perfect investing prowess... by Hognoxious · · Score: 2
      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    5. Re:And, with perfect investing prowess... by sourcerror · · Score: 3, Informative

      Because they don't live forever? Because they have problems that have to solved now, not 10 years later. Because they want to be entertained now, not 10 years later. Why buy a concert ticket for tomorrow, if I have no use for it the day after tomorrow?

  15. Re:No. No, no, no, no, no, no. by arose · · Score: 4, Insightful

    It only has value based on people's faith in its value.

    Or, more precisely, by their willingness to accept it as payment. Recursively. Acceptance all the way down.

    --
    Analogies don't equal equalities, they are merely somewhat analogous.
  16. Ya, right by dilvish_the_damned · · Score: 3, Insightful

    When people start accepting Facebook dollars as part of their salary then it will be a real currency. Until then it will be a promotional gimmick, just a bit more complicated than Marlboro boxes.

    --
    I think you underestimate just how much I just dont care.
  17. Re:No. No, no, no, no, no, no. by repapetilto · · Score: 2

    "Intrinsic value" isn't intrinsic, it is subjective and dependent on context.