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Is Facebook Becoming a Central Bank?

wasimkadak sends this quote from an article at Forbes: "Facebook's 27-year-old founder, Mark Zuckerberg, isn't usually mentioned in the same breath as Ben Bernanke, the 58-year-old head of the Federal Reserve. But Facebook's early adventures in the money-creating business are going well enough that the central-bank comparison gets tempting. ... Initially, the Credits-based economy was confined to the virtual world’s trifles. Credits could be spent to buy imaginary gold bars for aficionados of Mafia Wars, or bouquets of virtual flowers for birthday postings on friends’ Facebook accounts. This new form of digital money was cute but essentially useless for mainstream activities. Lately Credits have become more intriguing. Warner Brothers this summer offered movie-goers a chance to watch Harry Potter and The Dark Knight for 30 Credits apiece. Miramax and Paramount countered with film-viewing offers, too. In a provocative post this week on Inside Facebook, guest blogger Peter Vogel argues that Credits in the next few years will become more of a true currency. Facebook's 800 million worldwide users represent a lot of buying power. He figures Credits could evolve into commercial mainstays for digital movies and music."

26 of 232 comments (clear)

  1. Cash out early by LostCluster · · Score: 5, Informative

    The history of the web is filled with play-online games for points that could be used for other things... but all crash in an inflationary spiral. Points are free, but the prizes offered are not and eventually the value falls below the "par value" the site originally had. Has anybody recently cashed out with GSN Oodles or Moola.com's Moola points?

    1. Re:Cash out early by Bill,+Shooter+of+Bul · · Score: 3, Informative

      I actually cashed out $10 worth of cybergold, back in 1998. That was the minimum amount you could cash in, never got more than 10 cybergold cents after that. Originally they offered points for surveys and adviews, but after I cashed out it was changed to more of a rewards program for shopping at certain sites and incentive to apply for credit cards.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    2. Re:Cash out early by GuruBuckaroo · · Score: 4, Informative

      SecondLife's Linden Dollar, exchangeable for real cash, has maintained its value remarkably well, at roughly L$265/US$1, for the last 5 years.

      --
      Poor means hoping the toothache goes away.
    3. Re:Cash out early by rasmusbr · · Score: 4, Insightful

      The real value of silver has undergone drastic changes in the past, sometimes because of enormous new finds, sometimes for other reasons.

      It's probably better to use "a nice lunch" (as in a good but unpretentious restaurant meal of tasty, nutritious, healthful food, containing about 500 kcal) as your price reference. A meal at a restaurant is both a product and a service, and it contains a range of raw materials. Since the restaurant needs to pay real estate costs it also reflects the housing market.

    4. Re:Cash out early by M.+Baranczak · · Score: 5, Interesting

      Facebook credits are like the old Soviet-block currencies. If you were an American visiting the USSR, you could exchange your dollars for rubles when you arrived. But there was no way to exchange them back. And rubles were worthless outside the USSR.

  2. Not a true currency. by TheNarrator · · Score: 4, Informative

    The mark of a true currency is that it can be used to pay U.S tax liabilities. For Americans at least, anything else is just, at best, a commodity subject to capital gains taxes. For example, if you buy gold coins, or facebook credits, and then sell them after their value has doubled you'll have to pay capital gains tax on the amount they appreciated against the dollar. if you barter the gold coins, or facebook credits, for services or goods you will have to pay taxes on that barter transaction in dollars. If the dollar appreciates in value against other currencies though, there is no capital gains tax to pay, even though your dollar might buy more.

    1. Re:Not a true currency. by Geminii · · Score: 4, Insightful

      If you can buy goods or services with a currency, and exchange those goods or services for US dollars (via eBay, Craigslist etc), then the currency is a de facto method of paying US tax liabilities.

  3. Re:Bits are almost free by hedwards · · Score: 3, Insightful

    No, they do sequels because they don't generally have to sell them. The industry knows who's going to go to see a sequel and how large that audience is and as a result is able to much more accurately gauge the prospects. They won't know whom it is precisely that will go or precisely how many, but they'll have it down pretty good in general.

    That being said the studios are always looking for new ideas the big problem they tend to have is that only a fraction of a percent of the ideas they receive are actually worth filming and of those only a fraction of them are going to be memorable.

  4. This guy is flogging his own product by Animats · · Score: 5, Insightful

    From the article:

    Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores.

    "Facebook credits" are just another gift card scheme. You can't cash them out. You can't invest them. You can't convert them to another currency. You can't transfer them to another individual. And Facebook takes a 30% cut off the top.

    The only virtual currency that comes close to behaving like a currency is Linden Dollars, the monetary unit of Second Life. Those, you can transfer and convert.

    Bitcoin had potential, but it turned into a pyramid scheme.

    1. Re:This guy is flogging his own product by Anonymous Coward · · Score: 5, Informative

      BitCoin is not a pyramid scheme, technically it is a pump and dump.

    2. Re:This guy is flogging his own product by Teppy · · Score: 4, Insightful

      Bitcoin hasn't gone away. It may not be an investment to hoard at the moment, but as a currency it's functioning beautifully. I run Dragon's Tale, a casino MMORPG hybrid, which uses Bitcoins exclusively. Our new-players-per-week initially peaked right at the peak of the Bitcoin bubble (around 120 new players per week for a couple weeks), dropped to about 20/week, and has been growing for the last few months. Currently we get around 60 new players per week. Revenue from Dragon's Tale's hasn't passed our other game, A Tale in the Desert yet, but on several recent weeks it's come close.

      Players love Bitcoin because deposits *and withdrawals* are instant, unlike all other online casinos. I know that some of my players also play poker at Seals With Clubs, a Bitcoin-only poker site. They may have a win at Dragon's Tale, shoot the money over to Seals, shoot their winnings back to DT, or into their Silk Road account to buy some goodies, or into their desktop wallet. If Bitcoin were never to go beyond gambling, it will be a success: it allows all Bitcoin-based casinos to function as one huge meta-casino.

    3. Re:This guy is flogging his own product by lightknight · · Score: 4, Interesting

      Agreed. I purchased web hosting for a year (out of the US), and a domain name. I'm considering a Parisienne firm for some minor website artwork. The number of businesses / services that accept BitCoins are growing.

      The only people shouting Pyramid Scheme as those who are butt-hurt from trying to 'get in' at the wrong time; many of those people were more invested in turning a magical short-term profit by reselling their coins to 'suckas' who would buy in later. Surprise, surprise, the same kind of mentality seen with the flipping of homes on the real estate market, and just like with that market, it backfires -> absolutely no understanding of market fundamentals or finance, but the people involved think they've found a path to Easy Street. Probably bought in at $14 / coin, and sold out at $3 / coin, only to watch the market rebound, as of late, back to $7 / coin. Guys, if you want to turn a major profit, do two things -> 1.) read up on some finance / economics (the heavy stuff that you special order online, not the stuff B&N stocks in the "Investing" aisle), and 2.) long-term investing (not everyone is cut out to be a day trader, and long term tends to be quite profitable).

      One of the larger things harming BitCoin is the constant f*ckups the various exchanges and online wallet sites keep experiencing. Mt. Gox kept screwing the market with their repeatedly hacked accounts (ah yes, PHP, the epitome of secure languages), followed by Dwolla and their API nonsense (has anyone seen my head? it appears located inside my rectum), and that one online BitCoin wallet service whose owners took everyone's wallet and cashed out (why yes, everyone, why doesn't you store your unencrypted wallet with me for a while? wink wink). In all seriousness, I myself am surprised that BitCoin is still around -> it's based on a sound design, but the growing pains it has experienced from every goober who has come along since have been synonymous with a 90 lbs geek trying out for the high-school football team.

      --
      I am John Hurt.
  5. Look I'm sure they'll only create a few extra by Colin+Smith · · Score: 4, Funny

    When they discover they can get stuff for free. Same way the US government has done.
     

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    Deleted
    1. Re:Look I'm sure they'll only create a few extra by postbigbang · · Score: 5, Insightful

      Ummm, no. The finance majors don't say that. Nor do the economists. There is chutpzah, there is subterfuge, and there are varying indicators, but it's not pretend.

      When a letter of credit clears, there's a complex set of events that's spawned. Lots of people get paid. Sometimes they get paid in differing currencies, but they get paid. When the Russians had their post Soviet-breakup crunch, maybe they paid in potatoes, but they paid. Trading is something humans do well, and there is some predictability beyond "pretend".

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      ---- Teach Peace. It's Cheaper Than War.
    2. Re:Look I'm sure they'll only create a few extra by repapetilto · · Score: 4, Interesting

      It is relatively easy to spot debt bubbles. I predict here that higher education is next.

  6. Re:Wired article from a few years ago by ackthpt · · Score: 3, Insightful

    Predicted all of this, and explained very clearly why as soon as there's some traction, and the ability to move/take cash out, the existing banks/authorities will be down on their heads like a weight of very heavy things.
    Why Bitcoin was so scary for a time.

    These things offer wonderful room for money laundering.

    I dunno. I see PayPal and eBay as a cartel which should be broken up, but nodbody has done anything about it, yet. All right out there in the open.

    ! It appears you are attempting to receive payment by means other than PayPal which is not allowed, please correct your listing so we get an even bigger cut of your sale

    --

    A feeling of having made the same mistake before: Deja Foobar
  7. Re:No. No, no, no, no, no, no. by Spottywot · · Score: 3, Interesting

    We all use faerie gold already, the reason it works is not because it's worth anything, it's because enough people believe it's worth something. Money hasn't been worth anything since the gold standard was dropped. While I don't believe that FB money will ever take off in a meaningful way I also thought the Spice Girls were going to be a one hit wonder. There's no accounting for taste.

    --
    In a cybernetic fit of rage she pissed off to another age...
  8. Re:No. No, no, no, no, no, no. by tragedy · · Score: 5, Insightful

    You're half right. Money hasn't been worth anything since before the gold standard was dropped. Even gold is fiat currency. Money, including precious metal coinage, is just tokens meant to simplify complex barter arrangements. It only has value based on people's faith in its value.

  9. IPO imminent by slasho81 · · Score: 5, Insightful

    I clicked through to TFA. I know, what was I thinking...

    This is a guest post by Peter Vogel, co-founder of Plink, which lets consumers earn Facebook Credits for dining out and shopping online.

    So, a co-founder of a business based on Facebook Credits thinks they're super-important and could be equivalent to actual money. Right. Next ridiculous story, please.

    I expect more stories inflating Facebook's perceived worth to be pushed to the mainstream media in the coming months as Facebook's IPO is imminent.

  10. Trust facebook? by reboot246 · · Score: 3, Insightful

    I trust facebook even less than I trust the U.S. government, and I don't trust government at all.

    God forbid facebook ever becomes a central bank!

  11. And, with perfect investing prowess... by NotQuiteReal · · Score: 3, Insightful

    That $10 in 1998 invested in HANS (the Hansens natural soda company, at the IPO) turned into over $2,000 before it was bought by MNST (Monster Bev co.) and tripled from there.

    Cool - your $10 in cybergold could be about 6 grand now, if you played your cards right!

    Of course, if you left that tenner in your coat pocket, you can only get about $7.50 1998 equivalent worth of stuff...

    --
    This issue is a bit more complicated than you think.
    1. Re:And, with perfect investing prowess... by Bill,+Shooter+of+Bul · · Score: 4, Insightful

      Left it in my coat pocket? Heck no, I was a college kid back then. It was the end of the school year, and I was pretty much broke. That $10 was enough to buy food for two weeks!

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    2. Re:And, with perfect investing prowess... by sourcerror · · Score: 3, Informative

      Because they don't live forever? Because they have problems that have to solved now, not 10 years later. Because they want to be entertained now, not 10 years later. Why buy a concert ticket for tomorrow, if I have no use for it the day after tomorrow?

  12. Re:No. No, no, no, no, no, no. by arose · · Score: 4, Insightful

    It only has value based on people's faith in its value.

    Or, more precisely, by their willingness to accept it as payment. Recursively. Acceptance all the way down.

    --
    Analogies don't equal equalities, they are merely somewhat analogous.
  13. Ya, right by dilvish_the_damned · · Score: 3, Insightful

    When people start accepting Facebook dollars as part of their salary then it will be a real currency. Until then it will be a promotional gimmick, just a bit more complicated than Marlboro boxes.

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    I think you underestimate just how much I just dont care.