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Indian Gov't Uses Special Powers To Slash Cancer Drug Price By 97%

suraj.sun sends this quote from the Times of India: "In a landmark decision that could set a precedent on how life-saving drugs under patents can be made affordable, the government has allowed a domestic company, Natco Pharma, to manufacture a copycat version of Bayer's patented anti-cancer drug, Nexavar, bringing down its price by 97%. In the first-ever case of compulsory licensing approval, the Indian Patent Office on Monday cleared the application of Hyderabad's Natco Pharma to sell generic drug Nexavar, used for renal and liver cancer, at Rs 8,880 (around $175) for a 120-capsule pack for a month's therapy. Bayer offers it for over Rs 2.8 lakh (roughly $5,500) per 120 capsules. The order provides hope for patients who cannot afford these drugs. The approval paves the way for the launch of Natco's drug in the market, a company official told TOI, adding that it will pay a 6% royalty on net sales every quarter to Bayer."

114 of 556 comments (clear)

  1. Just keep in mind the tradeoff by elrous0 · · Score: 5, Insightful

    I know I'm going to burn karma for saying this (wouldn't be the first time), but do keep in mind that the R&D costs for developing these drugs is paid from the profits these companies make. Now, maybe governments themselves should be doing the development instead of for-profit companies, maybe the drug company profits are too high, and maybe Bayer were dicks to charge that much for a drug in a poor country. But if you're going to keep the system as-is, you had think long and hard before you just start ripping patents left-and-right. It may be politically popular, but you can't have your cake and eat it too.

    If you're going to say "X company doesn't get to patent its drugs" you need to come up with a replacement for the money that X company put into its research and development. If the government wants to serve its people this way, that's fine, but they also have an obligation to pony up the money for their own R&D program (and not one that just does knockoffs of existing drugs). Because without that profit motive from those patents, the drug companies sure aren't going to be developing anything new.

    --
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    1. Re:Just keep in mind the tradeoff by Anonymous Coward · · Score: 5, Insightful

      1. Most drug company expenditure is on marketing;
      2. Most drug research is academic;
      3. They can settle for less profit;
      4. If they won't settle for less profit, someone else will be prepared to take their position in the market.

      Problems solved.

    2. Re:Just keep in mind the tradeoff by ClioCJS · · Score: 2, Informative

      Somewhat wrong. Research and development (R&D) is a relatively small part of the budgets of the big drug companies. Only a handful of truly important drugs have been brought to market in recent years, and they were mostly based on taxpayer-funded research at academic institutions, small biotechnology companies, or the National Institutes of Health (NIH). It sounds like you read the conservative cliff notes on the issue.

      --
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    3. Re:Just keep in mind the tradeoff by sohmc · · Score: 2

      Or even worse, they won't bring the drug to unfriendly markets, making it so that only the people who can afford to go out of the country to receive treatment.

      It's not bad karma. It's bad business.

      --
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    4. Re:Just keep in mind the tradeoff by zlives · · Score: 3, Funny

      I wonder: On the opposite side, if the drug companies no longer develop new treatments; would a non profit based entity (govt, charity) do the work? and if they would then perhaps that is whats best for humanity?

    5. Re:Just keep in mind the tradeoff by elrous0 · · Score: 5, Insightful

      Well apparently the academic institutions, small biotechnology companies, and NIH are motivated by profit too, or they would be putting the drugs into the public domain, wouldn't they?

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    6. Re:Just keep in mind the tradeoff by HairOfTheBambit · · Score: 2

      I've head this both ways, but never seen the proof either way. Can anyone show me where they are pulling the stats for "Drug companies spend more on XXX than YYY"

    7. Re:Just keep in mind the tradeoff by CensorshipDonkey · · Score: 3, Insightful

      Somewhat wrong. Research and development (R&D) is a relatively small part of the budgets of the big drug companies.

      If this is actually true, I'd like to see some figures or at least a link.

    8. Re:Just keep in mind the tradeoff by SaroDarksbane · · Score: 2

      Just like Apple needs patents on rounded corners for smartphones, or it will never be able to recoup all the money it put into market research? Aspirin still sells like hotcakes, and I'm pretty sure the patents on it expired long ago.

      Patents cause industry to stagnate, aren't necessary for innovation, and get people killed. They are a great way to enrich huge corporations, though, who can keep out competition of every sort by having the cash to keep the FDA in their pocket.

    9. Re:Just keep in mind the tradeoff by SJHillman · · Score: 2

      I believe a big portion of the expense, at least in the US, isn't so much the R&D as the time it takes to get something to market. Some drugs take decades of trials and government approval after the initial R&D just to prove it's safe. Having to wait this long to market a product is a major factor in driving the cost up. There's a large time lag between the initial investment and when you see any profit from it, so the profit needs to be fairly considerable to make it worth developing in the first place.

    10. Re:Just keep in mind the tradeoff by tonywong · · Score: 5, Informative

      If you read the article it does give the circumstances of the ruling. I would be inclined to agree with you on principle, but from the article:

      Economist and intellectual property expert James Love said, "The Bayer price of Rs 34,11,898 per year ($69,000) is more than 41 times the projected average per capita income for India in 2012, shattering any measure of affordability. Bayer tried to justify its high price by making claims of high R&D costs, but refused to provide any details of its actual outlays on the research for Sorafenib, a cancer drug that was partly subsidized by the US Orphan Drug tax credit, and jointly developed with Onyx Pharmaceuticals. Bayer has made billions from Sorafenib, and made little effort to sell the product in India where its price is far beyond the means of all but a few persons."

      This is in direct contravention to the WTO TRIPS agreement:

      Under Section 84, a compulsory licence to manufacture a drug can be issued after three years of the grant of patent on the product, which is not available at an affordable price. Under the World Trade Organisation TRIPS Agreement, compulsory licences are legally-recognized means to overcome barriers in accessing affordable medicines. This is the first time in the history of the Indian Patents Act, 1970, that the provision under Section 84 has been invoked.

    11. Re:Just keep in mind the tradeoff by cpu6502 · · Score: 4, Insightful

      1. Advertising actually save money because it encourages more sales.
      2. Academic research is funded by drug companies and other corporations.
      3. They don't make that much profit. I don't see Bayer in the top 100.
      4. Doubtful. No company sells at a loss. Bayer would just avoid India completely, and not release their patented drugs until 10-20 years later (after they recover their initial R&D investment).

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    12. Re:Just keep in mind the tradeoff by punker · · Score: 3, Informative

      While it's true that the big pharmaceutical companies don't develop most of their own drugs, they do pay for the R&D done by the small firms. More importantly though, they tend to be what takes the drugs out of the lab and into a usable form. They primarily handle the drug safety (i.e. drug trials), manuafacturing, and marketing (because it's no good if the doctors don't know about it). They're just later in the chain, but they have done their work to create the drugs. If the Indian people/government paid for the work done prior to it being acquired by Bayer, then maybe you can justify setting the price so low for the work they did. But if not, it's just a straight ripoff. They better hope they know everything about the drug, because Bayer certainly won't be looking to help them.

    13. Re:Just keep in mind the tradeoff by sjames · · Score: 3, Insightful

      If they choose not to market a drug in India at all, I guess the government will save a lot of deliberation when they approve a local company to make the generic. It's not like they can't figure out how it's being made.

    14. Re:Just keep in mind the tradeoff by Microlith · · Score: 5, Funny

      1. Advertising actually save money because it encourages more sales.

      Thus, advertising gives you cancer. QED.

    15. Re:Just keep in mind the tradeoff by Anonymous Coward · · Score: 5, Insightful

      1. Yes, because advertising for cancer drugs increases demand. In what universe?

      2. And at a pittance compared to government funding. Plus they demand tax cuts for doing it, so...net loss.

      3. Because that kind of comparison is valid, even if it were true.

      4. So let's see, Bayer is going to pursue profits from medicine by sitting on their hands instead of taking a lesser cut? At what price? The lives of human beings? You're not defending them, you're indicting them for gross indifference manslaughter. You've made them criminals.

    16. Re:Just keep in mind the tradeoff by sycodon · · Score: 3, Informative

      I have a relative with a PhD working at a drug company doing drug development. We have had many conversations about her work and how it may eventually end up on the market. Her single department has a budget of over a millions dollars a year just for the people and facilities and supplies (yes, you have to buy all the shit to do the experiments with). They have about 20 different departments focusing on different kinds of drugs.

      Now add on top of that all the trials which are well known to require upwards of a hundred million to conduct, review, and have certified by the feds.

      So, your assertion that R&D for a new drug is a small part of budgets is misleading.

      But, I will say that the reformulating of a drug and making small changes is complete crap and should be disallowed.

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    17. Re:Just keep in mind the tradeoff by Baloroth · · Score: 2

      Somewhat wrong. Research and development (R&D) is a relatively small part of the budgets of the big drug companies.

      I wouldn't call ~$1 billion USD a "small" cost by any measure whatsoever. Primary source (PDF Warning), secondary Wikipedia source. Note that these costs do not include post-launch (which I think it is safe to assume "marketing" falls under) costs, only that of the R&D to get to market approval. And while it depends on the circumstances, a lot of drug research at academic institutions is actually funded by corporations, not the government. Drug research is prohibitively expensive and requires 10+ years in most cases for the drug to reach market. You can't get investment for that from tiny startup companies.

      Even the lowest boundary for drug development costs is $55 million: nowhere near something a small biotech company could afford (not by my definition of "small" anyways) out-of-pocket with no ROI for 10 years.

      --
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    18. Re:Just keep in mind the tradeoff by Anonymous Coward · · Score: 2, Informative

      There you go:

      http://www.sciencedaily.com/releases/2008/01/080105140107.htm

      If you don't like it, demand they open their books and settle the question once and for all. Or ask the blondes going into doctors offices how much they make.

    19. Re:Just keep in mind the tradeoff by Anubis+IV · · Score: 4, Insightful

      1. Most drug company expenditure is on marketing

      Simple fix: Ban drug advertisements. That's the way it used to be and the way it should've stayed, since there is no valid reason why consumers should be the target of drug marketing when they shouldn't even have any say over their prescriptions.

      Bonus: No more hastily spoken disclaimers regarding dry mouth and constipation at the end of every other commercial.

    20. Re:Just keep in mind the tradeoff by networkBoy · · Score: 2

      But, I will say that the reformulating of a drug and making small changes to get awarded a patent is complete crap and should be disallowed.

      FTFY.
      Doing derivative work on a drug to make it better (cheaper, more effective, less side effects, etc.) is a good thing, and I suppose there is a grey line where a patent may be reasonable, but in general, yes I agree with you.
      -nB

      --
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    21. Re:Just keep in mind the tradeoff by medcalf · · Score: 2

      Sure, someone else will take teir position on drugs already invented. But who's going to invent the next drug? When the risk is billions of dollars, lawsuits, ruined reputations and dead or maimed people, and the reward is making money only until the drug is reverse engineered (maybe a couple of years), then who will take risks on anything but the safest bets? You see the good now (cheaper known drugs) but not the cost later (fewer new drugs).

      --
      -- Two men say they're Jesus. One of them must be wrong. - Dire Straits
    22. Re:Just keep in mind the tradeoff by nedlohs · · Score: 4, Informative

      http://www.sciencedaily.com/releases/2008/01/080105140107.htm

      of course 56% of those marketing dollars are "samples" according to http://www.medicine.mcgill.ca/MJM/issues/v08n01/orig_articles/barfett.pdf. Which end up being drugs for uninsured poor people at the doctor's discretion, when I was uninsured and jobless in the US the doctor gave me samples of some antibiotics, for example.
       

    23. Re:Just keep in mind the tradeoff by Hatta · · Score: 4, Insightful

      No amount of marketing can change the number of people who need a drug. That is fixed. If the number of sales is less than this number, that can be fixed by educating doctors. If the number of sales is greater than or equal to the number of people who need a drug, more marketing just leads to overprescription. Whatever savings you're imagining here are subsidized by encouraging people to take drugs they don't need. That's bad all around.

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    24. Re:Just keep in mind the tradeoff by Artraze · · Score: 3, Insightful

      > Most drug company expenditure is on marketing;

      On the other hand, advertising, by definition, increases profits or it's a waste of money. Thus, advertising actually _decreases_ individual costs because they sell more units and can thus amortize the overhead costs (which are the primary costs) across more units.
      For example, suppose your overhead is $1000, which cores things like labs, employees, trials, and other failed drugs and the cost to manufacture is $1. If you only sell 100 units, you must charge $11/each to break even. Suppose you then spend $200 on advertising and sell an additional 100. Now your break-even price becomes $7/each. The advertising money actually reduced the unit cost.

      Now, I suppose you could argue that they're greedy and will still charge $11/each, but that's blatantly ignoring the basic economics that set the price in the first place. After all, they could be charging $20/unit to start, but the idea is that the 'greed' is an overhead cost, not a unit cost, and therefore also amortized across the units.

      A viable argument is that on a macroeconomic scale, this increases the overall cost of healthcare because the drug price does factor in some advertising money. To this I have to say: whatever. That just get's too hard to trace. For advertising, if that ad money isn't in your drugs, it's in your Pepsi. Medically, the drug does some good (kinda part of the approval), maybe those people that missed it had much more costly problems because they didn't know the drug existed and had complications with their un/poorly treated condition.

      > 2. Most drug research is academic;

      Regardless of the truth in this (hint: it's rather limited), most cost is in bringing the drug to market. It's not as if these hypothetical academics make the compound, solve the engineering issues to produce it, and run all the trials. At best they find the drug compound, and usually it's more the mechanics, leaving the drug company to find the molecule that actually exploits that mechanism without killing people. Oh, and then develop the manufacturing process and run years of trials.

      > 3. They can settle for less profit;

      I guess. Given how much a crap shoot drug development can be, it's hard to define what exactly 'profit' is. Because often times it's just money to pay for the next year's research when income is down.

      > 4. If they won't settle for less profit, someone else will be prepared to take their position in the market.

      This is blatantly false. If this was the case then the Indian company would have done that, right? But no, they let Bayer do all the real work and are just spitting out chemicals. Hell, they probably are copying Bayer's manufacturing process as well, right off the friggin' patent. No wonder it's so cheap for them.

      Finally, regarding your point 3 in particular, let us not forget the elephant in the room:

      LIABILITY

      If/when this drug is discovered to be doing something bad, who's responsible? This mindless manufacturer? I'm betting not. The Indian governement? HAHAHA. Bayer is the one at the end of the barrel and they won't have any 'excessive profits' to pay damages with. Woohoo!

    25. Re:Just keep in mind the tradeoff by StandardDeviant · · Score: 5, Informative

      The public drug companies are required to file financial reports with the SEC, which generally detail their budgets (at least to a sufficient level of granularity for this discussion). EDGAR is one avenue of getting at them (10-Q for example for quarterly reporting). But yeah, he's not lying, R&D expenditures are not the majority line item for most large pharmaceutical companies. If anything, Big Pharma has been on the whole aggressively cutting R&D over the past few years.

      Just for one concrete example, here's Pfizer's 10-Q from late last year:
      http://yahoo.brand.edgar-online.com/DisplayFiling.aspx?TabIndex=2&FilingID=8236559&companyid=5709&ppu=%252fDefault.aspx%253fcompanyid%253d5709%2526amp%253bformtypeID%253d13

      Click into "Financial Statements" there. I think the given figures are in units of "millions," so they spent about $2.1Bn on R&D during the given quarter, compared to $4.6Bn for "Selling, informational and administrative expenses" (which probably includes marketing) and $3.7Bn for "Cost of sales" (not sure, might be raw materials and manufacturing?).

    26. Re:Just keep in mind the tradeoff by Filip22012005 · · Score: 2

      Often, they buy small companies after the drug's been proven effective. The smaller companies can't afford large saftey studies, manufacturing and marketing. Many small companies take the risks.

      --
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    27. Re:Just keep in mind the tradeoff by Anonymous Coward · · Score: 5, Informative

      1.) Most R&D medicine is taken by volunteers who don't get paid for being part of the clinical trials.

      2.) Most of the scientists and others conducting the clinical trials don't get paid

      3.) The government pays for a ton of R&D and contributes a lot to R&D.

      4.) Pharmaceutical corporations don't get independently audited to ensure that their government established monopoly prices are justified.

      5.) Advancements in medicine will occur, and have occurred, perfectly fine without patents. There is absolutely no evidence, whatsoever, that patents facilitate drug advancements. Most of the evidence suggests otherwise.

      http://levine.sscnet.ucla.edu/general/intellectual/against.htm

      the pharmaceutical cartel gets all the free work of others and it gets to charge monopoly prices for it and keep the profits to itself.

    28. Re:Just keep in mind the tradeoff by Wain13001 · · Score: 5, Insightful

      Popularity of a product doesn't lower the price...it results in a raised price or more production which lowers the cost for the company, but it doesn't necessarily lower the price.

      Viagra is currently $8-12 dollars per pill *with insurance* under most plans in the US...and you only get 8 or 9 pills (forget how many) for what is supposed to be a 3 month supply.

      Only when there is a legal generic in the US will that price drop (mass production/increased availability lowers price). Did the advertising impact the cost? yes it did, it made everyone on earth aware of the product's availability which greatly increased the potential market value, which in turn means the price the market is willing to bear in fact can often go *up*...not saying it did with V or not, just saying that it's not as simple as you're making it.

    29. Re:Just keep in mind the tradeoff by glop · · Score: 5, Insightful

      If you compare a country where advertisement for drugs is illegal, you can see that:
      - new drugs are used just as well (as long as the doctors and patients see the value proposition)
      - drugs are actually cheaper in countries where said advertisement is illegal (and we are talking expensive countries here, where most stuff is selling at prices similar to those of the US except for know ripoffs such as Verizon cell phone service or internet).

      In such countries the doctors are usually determining what your ailments are and offering what they think are the best corresponding drugs. So drug companies just have to convince these experts that you need the drugs and they will be used. That seems quite reasonable, efficient and reasonably respectful of individual freedom, although there is some abuse (drug companies sometimes offer free seminars in tropical islands for instance).

      In the US, advertising to end users also increases some risks that people will ask for drugs they don't really need. When you see the list of side effects, it's easy how to see how this could be quite dangerous and 'give cancer' as was said...

      Example: Lovaza is refined Omega3 with some testing done (basically filtered fish oil...). They have ads on TV all the time and the drug is very expensive. You can buy Omega3 for much less from all kinds of supplement manufacturers. That seems to contradict your theory.

    30. Re:Just keep in mind the tradeoff by Zerth · · Score: 2

      From their SEC filings on EDGAR.

      http://www.sec.gov/edgar/searchedgar/companysearch.html

      Pick a drug company and a year. Depending on which companies and which years you look at, both statements are true.

    31. Re:Just keep in mind the tradeoff by Xtravar · · Score: 5, Insightful

      Yeah, his example only works on things like Viagra, which are completely optional.

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    32. Re:Just keep in mind the tradeoff by PraiseBob · · Score: 5, Informative

      3. They don't make that much profit. I don't see Bayer in the top 100.
      You must've missed Pfizer at 31, and Johnson & Johnson at 40. Those two make more than Target, Kraft Foods, Goldman Sachs, Morgan Stanley, Dow Chemical, and obviously most other companies on the planet.

      They can take a 97% decrease in price and still remain profitable? What other industry can possibly have that level of markup and keep customers? It is only possible because of patent restrictions, and a "captive market" where people die or have horrible illnesses when they don't take your product.

    33. Re:Just keep in mind the tradeoff by gameboyhippo · · Score: 2

      Though I agree that drug advertising should not target consumers; I 100% disagree that consumers shouldn't have any say over their prescriptions. I shouldn't have to take it on blind faith that my doctor is going to give me the right drug. I should have the right to research it and know what the pros and cons of taking a medicine is.

    34. Re:Just keep in mind the tradeoff by EvilBudMan · · Score: 3, Insightful

      Did you see the numbers? It's almost $50 a pill. Some drug company has now patented a propellant for asthma medicine. Since you can't use the old inhalers because of environmental concerns, if you want asthma medicine that used to be off patent is now back on. The patent office is screwed up entirely. Bayer may have lots of research tied up in this but many companies are mere patent trolls.

    35. Re:Just keep in mind the tradeoff by Alex+Belits · · Score: 2

      If you are capable of such research, you ARE a doctor.

      --
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    36. Re:Just keep in mind the tradeoff by Artraze · · Score: 4, Interesting

      Mod parent up.

      This is exactly what happened here:

      "BAY 32-9006 was first developed by Onyx Pharmaceuticals. Onyx subsequently partnered with a large and well known drug company, Bayer (Bayer is the "BAY" in BAY 43-9006) to complete development of the drug."
      -- http://cancerguide.org/rcc_bay43-9006.html

      So this was developed by companies, not academia or the NIH.

    37. Re:Just keep in mind the tradeoff by GameboyRMH · · Score: 4, Informative

      No amount of marketing can change the number of people who need a drug. That is fixed.

      Correct, Viagra is an exception to the rule (along with things like eyelash extending drugs, acne suppression drugs and other vanity shit) as you don't need it to survive. Savings only applies for drugs you don't need.

      Pharma is a lot like digital media in that production and distribution is dirt cheap, and all the costs are in development. You can pretty much look at any pill in a pharmacy and they all cost peanuts to actually produce, like software it's just a matter of pricing it so that the expected sales pay off. And like digital media if there are people who want it and can't afford it, there's a very good chance that the vendor is screwing themselves by pricing too high.

      --
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    38. Re:Just keep in mind the tradeoff by Anonymous Coward · · Score: 2, Insightful

      The cost of getting a drug approved is enormous. My wife participated in 3 cancer drug clinical trials. I can assure you that there are a staggering number of expensive procedures and tests. And not all drugs get approved, so the cost for all the failed attempts must be included in the price of the ones that do.

      Having seen the tremendous costs of getting a drug approved I don't fault the drug companies for making all they can on new drugs. That said, it seems to be dance between the drug companies and the insurance companies. Every drug seems to cost about $7000 / month. I suspect this is the maximum insurance companies will tolerate.

      The tragedy is for those uninsured or on drugs not approved for their disease. We were in that boat and ended up footing the bill ourselves, once for Nexavar (to their credit, Bayer helped us out and sold us the drug at a 90% discount), and again for Votrient (a plea for help to GSK was answered with "that drug isn't approved for that disease, and we think you really should pay more than your take home pay for drugs - fuckers.)

      All in all, I very grateful that companies are willing to attempt to make such drugs. They gave my wife years of quality life she wouldn't have had otherwise. Sure, things could be better, but they could be worse too. And I think India's actions here will tend to make things worse. In fact, if India is setting the price of the drug, it should be footing part of the bill for development and testing.

    39. Re:Just keep in mind the tradeoff by zill · · Score: 5, Informative

      Here's Bayer's 2011 annual report.

      Last year they spent 17.975 billion euros on manufacturing, and 2.932 billion on R&D. "Selling expenses", which I assume are mostly advertising costs, was 8.958 billion. Note though that these data also include Bayer's GM food and material science divisions. Medical R&D only accounts for 66.4% of their total R&D expenses. I'm too lazy to tabulate how much of their manufacturing and advertising costs are from the medicinal division.

      No offense, but all I had to do was type in bayer.com and click on the "annual report" link on their front page. All that probably took less time than typing "can anyone show me the stats".

    40. Re:Just keep in mind the tradeoff by bws111 · · Score: 5, Informative

      Guess what category 'educating doctors' falls under? That's right, marketing. How do they educate doctors? By buying ads, and sending reps to talk to the doctors. How does a busy doctor have time to talk to a rep? The rep buys him lunch. How does the rep convince the doctor that his meds are right for the doctor's patients? By giving him samples. All of the above costs money (lots of it) and it all comes out of the marketing budget.

      As for consumer level advertising: you are assuming that everyone for whom a medicine is appropriate will go to the doctor and tell them about the problem, even if they don't know anything can be done about it. This is nonsense. Before Viagra (and its widespread advertsing), how many men went to their doctor and complained about ED? Almost none, first because it was embarassing, and second because every man knew there was nothing that could be done anyway. Do people with joint pain go to the doctor, or do they just assume it is part of aging and put up with it (or worse, self medicate)? Is constantly feeling sad normal, or is there something wrong that can be fixed?

    41. Re:Just keep in mind the tradeoff by rolfwind · · Score: 2

      4. Doubtful. No company sells at a loss. Bayer would just avoid India completely, and not release their patented drugs until 10-20 years later (after they recover their initial R&D investment).

      Wouldn't India just smuggle the drug from a country that has it and reverse engineer it?

      I don't that strategy is viable.

    42. Re:Just keep in mind the tradeoff by j-pimp · · Score: 2

      If the number of sales is less than this number, that can be fixed by educating doctors.

      That's called marketing. Sure, it might not be direct to consumer advertising, and its a different approach. You're buying doctors lunch as opposed to giving free pens out at health fairs. You're buying ads in journals as opposed to Esquire magazine. Either way, you are spending money to inform decision makers.

      --
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    43. Re:Just keep in mind the tradeoff by poity · · Score: 4, Informative

      1. Yes, because advertising for cancer drugs increases demand. In what universe?

      isn't that an argument AGAINST the initial (implied) claim that Bayer spends more on ads than research? It doesn't seem like Bayer would spend money on ads over research when obviously as you've pointed out cancer treatment demand doesn't increase just due to more awareness. So that's more of a rebuttal to the GP anon than to cpu5602

      2. And at a pittance compared to government funding. Plus they demand tax cuts for doing it, so...net loss.

      which government would fund this, India? If the Indian government had funded the research in its totality, I wonder how it or the tax paying population would respond to another country taking the research without compensation. The solution then is a global fund, but who pays how much?

      As for points 3 and 4, it would seem that in a world where research is given away, the countries or companies which invest in their production capability will always win over those which invest their research capability. Just build your factories and wait for the other guys to publish the formulas.

      --
      your thin skin doesn't make me a troll
    44. Re:Just keep in mind the tradeoff by Anubis+IV · · Score: 4, Interesting

      Doing your due diligence in researching drugs is fine. Asking questions of your doctor after doing your reading is fine. Realizing that you had neglected to mention a potentially important detail is extremely valuable. I don't want to discount any of those, because they are very good things. But consumers are not meant to have any say over their prescriptions, and by that I mean that the choice of what prescription you're walking out of the doctor's office with at the end of the day should still be the doctor's and not yours (obviously you should still have the right to refuse and the right to seek a second opinion, of course).

      Because of that, there's no good reason to be marketing to consumers, since the only thing you can be doing is indoctrinating an uninformed bunch of people who have no basis for understanding the complex interactions taking place and the results that might occur. For similar reasons, licensed engineers are barred from advertising in America by most of the major engineering associations. People have no basis for measuring the credibility of the claims being made, nor could they without years and years of training, so you'd be taking advantage of their cluelessness by addressing them directly.

    45. Re:Just keep in mind the tradeoff by NormalVisual · · Score: 4, Informative

      If you are capable of such research, you ARE a doctor.

      No, not really. You're assuming that the doctors are really researching every new thing the drug companies push on them, and that you have to have an M.D. to read and understand the available information. I recently had the doctor prescribe two rather expensive (and new) medications that also weren't covered under my insurance. I did a bit of research, found a couple of much less expensive alternatives, and spoke to him about it. He agreed that there likely would be no problem with the substitutions and wrote some new scripts, and after having been on the different meds for a little while, he says that the cheaper meds have done just as well as he would have expected the others to do. So, a little research by this non-M.D. is saving me a little over $250/month.

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    46. Re:Just keep in mind the tradeoff by dkleinsc · · Score: 5, Insightful

      No amount of marketing can change the number of people who need a drug. That is fixed.

      Actually, it isn't. For instance, there are endless TV ads describing a list of symptoms and instructing the viewers to diagnose themselves with a disorder X and ask their doctor for a prescription for treatment Y. This may motivate somebody to seek out medical aid for a real problem, but what the drug companies are really hoping for is that a layperson will be convinced they have X (even if their regular doctor tells them they don't) and shop around until they get a prescription for Y. And since it's a treatment rather than a cure, this same person will get treated with Y for years regardless of whether they really need it, so long as the side effects aren't too bad.

      This is part of what's wrong with for-profit health care: It's profitable to create demand that's not only useless but actually counterproductive and sometimes dangerous.

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    47. Re:Just keep in mind the tradeoff by Miamicanes · · Score: 5, Informative

      > Bayer would just avoid India completely, and not release their patented drugs until 10-20 years later

      To a large part, this tactic is why most countries grant compulsory licensing in at least some instances -- to make it impossible for a company to metaphorically "take its ball and go home". Most countries besides the US take the attitude, "If the IP owner isn't interested in selling it here, and won't allow anybody else to sell it here by granting them a license under reasonable terms, we aren't going to stand in the way of somebody else independently taking the initiative to do an end run around them, make it themselves and sell it here anyway." India just happens to be notorious (within the pharmaceutical industry) for doing it openly, loudly, and proudly when lifesaving drugs are priced out of reach for most Indians by rent-seeking drug companies.

      India is also somewhat unique in that it doesn't grant or recognize patents for "method of use" or "molecules", only manufacturing processes. So when finasteride was repurposed in lower-dose form as Propecia for baldness, it wasn't eligible for a new patent in India. That's why Propecia is patented and expensive in the US, but costs next to nothing when purchased from India. Likewise, when Indian companies came up with new ways to manufacture atomoxetine (the ingredient in Strattera), they were able to get their own patents and begin selling it, even though the original patent for Strattera was still in effect and valid in India. In the US, you can combine two old drugs in new doses into a new drug, and get it patented for another 17 years. In India, you'd be laughed at (unless you somehow came up with an innovative new manufacturing process that did something differently than just making the two original drugs by their original processes, mixing them together, and pressing them into tablets containing both).

    48. Re:Just keep in mind the tradeoff by spam4rakesh · · Score: 2

      So you think its really takes 10-20 years to recover their initial R&D. And its not like pharma companies don't slightly change the drug formula and extend the patent ? Greed is everywhere. While I am not saying that India doesnt need to honor the patent, I am saying balance is required. We should realize that compulsory licensing approval process is still under the purview of the WTO and other commercial bodies. Rocky.

    49. Re:Just keep in mind the tradeoff by cdrguru · · Score: 2

      In most countries the government has mandated pricing which is very low compared to pricing in the US. I do not know what their justification for these prices are, but they are dictated to the manufacturer.

      The US pricing is set by the manufacturer, not the government.

      Why India in this case is not simply telling Bayer to sell their drug at $175 I do not know. Perhaps they did and Bayer refused which is pretty rare.

      Why do you think both the manufacturers and the US government is concerned about reimportation of drugs from Canada and Mexico? These governments set the prices for the drugs with the clear understanding that this was their price and not for distribution in the US. Clearly the US is picking up the tab for advertising, R&D and testing of drugs worldwide. I think we should stop. How about if the US government mandated pricing for all drugs at $1 for a 30 day supply?

      Obviously, after six months the supply would dry up. It might take it a while, but some other country would be forced to pick up the slack and restart drug R&D and testing once again. Might take five or ten years, but then pricing would be lower in the US and we could all have cheap drugs here.

    50. Re:Just keep in mind the tradeoff by Canonical+Coward · · Score: 2

      Simple fix: Ban drug advertisements. That's the way it used to be and the way it should've stayed, since there is no valid reason why consumers should be the target of drug marketing when they shouldn't even have any say over their prescriptions.

      You truly are a fool. The patient should have final say over every medical decision concerning his body, including which prescriptions are used. The drug that the doctor tells you to take today may have any number of side effects, varying from the merely annoying to the fatally serious. It is the patient's DUTY to report those, even if they are only potential effects,. and a patient's DUTY to say "no" if there are issues that the doctor doesn't consider.

      My first statin (cholesterol) caused a minor cough. I said I was willing to put up with it, the doctor wasn't, but wouldn't have known to change anything unless I spoke up. I am much happier without a permanent cough, and I'm more likely to take the drug without it.

      Then I got prescribed a maintenance dose antibiotic. One of the side effects could be tendon damage. When I saw the specialist, I made an off-hand comment about this potential and she changed the prescription immediately. My actions to avoid that potential side effect were interfering with things I needed to be doing for other conditions.

      But even when the decisions aren't side-effect based, the patient still has the right and the responsibility to manage his care. My glucose numbers put me at the bottom end of diabetic. The immediate response of most doctors is to start handing out prescriptions. The alternate path is to manage the problem through diet and exercise. If I had no say in the matter I would be on at least two permanent drug treadmills for the rest of my life instead of a real treadmill, and I'd kiss all hope of flying again goodbye. If I fail at the alternate treatment, at least I've given it a shot, but it's my decision.

      From a practical standpoint, ignoring all other ethical or moral issues, telling someone that they have no choice in what prescriptions they will get and what pills they will take is a poor way of getting patient compliance. I know, just from my own experience, if I didn't understand and accept the three I'm currently on today, I'd be very unlikely to spend the amount of time dealing with them.

      Drug advertisements aren't aimed at the doctors. They're aimed at people who may already be dealing with a problem using a different medication and, well, it just isn't working quite as well as it should, or having to take it four times a day isn't as convenient as once, or whatever, and they can ask the doctor about changing. Or to let people know that there is a medical option for some problem they are having but haven't bothered getting a doctor to deal with because they thought there was nothing that would help -- because maybe ten years ago when they started having those symptoms there wasn't -- and that they should talk to a doctor again. Or just to educate the run of the mill person who hasn't recognized the symptoms as something worth asking a doctor about that they ought to.

    51. Re:Just keep in mind the tradeoff by Hatta · · Score: 5, Insightful

      Guess what category 'educating doctors' falls under? That's right, marketing.

      Not a chance. Education and marketing are mutually exclusive.

      How do they educate doctors? By buying ads, and sending reps to talk to the doctors

      That's not education.

      How does a busy doctor have time to talk to a rep? The rep buys him lunch.

      Also not education.

      How does the rep convince the doctor that his meds are right for the doctor's patients? By giving him samples.

      Still not education.

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    52. Re:Just keep in mind the tradeoff by Hatta · · Score: 2

      That is true, but if you don't advertise your drug and only 100 people know about it, then the other 1 million people with cancer will be left out

      That's why you educate(not market to) their doctors. So that the health care professional in the situation can make the most appropriate decision for the health of the patient.

      Advertising will make those other million people realize the drug is available, increase the sales, and decrease the per-pill cost.

      A visit to the doctor will make those other million people realize that the drug is available, assuming the doctors are properly educated. If your doctors are not properly educated, fix that. Marketing plays no valid role in this dynamic.

      Stop committing first-order thinking (advertising == waste of money == bad). Look to secondary and tertiary effects

      What are the secondary and tertiary effects of thousands or millions of people taking drugs they don't need because they saw some B list celebrity talk it up on day time TV?

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    53. Re:Just keep in mind the tradeoff by cfulmer · · Score: 3, Insightful

      When was the last time you saw advertising for an anti-cancer drug? The advertising is for things that many people didn't know was a problem -- toenail fungus, restless leg syndrome or problems that they were embarrassed to see their doctors about (Viagra.)

    54. Re:Just keep in mind the tradeoff by wintercolby · · Score: 2

      You're missing a major contributor to academic research in point 2. 28% of funding for biomedical research comes from the US NIH. The NIH only contributes to new drugs that have a material impact on the improvement of public health. I would easily believe that 72% of new drugs to market provide little additional benefit over preceding drugs and are mostly there to pad the pockets of Big Pharma. In order to pass the FDA they only need to show that they are as effective and no less safe.

      --
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    55. Re:Just keep in mind the tradeoff by Znork · · Score: 2

      The advertisement argument would be sound except the customers in this case is a specific group of people who should be receiving it and who will consult experts to obtain your product and no more. Hopefully the advertising isn't what makes people sick, and while informing them on treatments may be commendable, if the ailment is not severe enough to seek help then that money (socialized or privatized insurance) should be spent on people in enough need to seek help without prompting.

      Further, mass production to reduce unit costs and for the free market to work you need actual competition. With a patent monopoly you have no competition, so the only thing marketing achieves is raising demand which lets you increase price. As with all such protected sectors, greed and sloth will easily make your $11 unit into $5500 units as nobody else has an incentive to enter the market and compete with $4999 units as that would be illegal. And just wait until ACTA or the next treaty makes that $55000, as we can expect future grey imports will carry a mandatory death sentence.

      The drug price doesn't factor in some advertising, it factors in twice what the pharmas spend on R&D. If developing new drugs costs a lot, making sure the potential consumers demand your drug and only your drug and that the doctors will prescribe only that cost heinous amounts of money (not to mention the cost of buying politicians so you can keep the cushy monopoly protection going).

      As for macroeconomic effects, imagine if that (largely socialized) money was actually spent paying for R&D.

      As far as liability is concerned, it's either socialized and paid for by all producers of pharmaceuticals or it's a pipe dream. Going to go up against a multibillion dollar corporation while dying of the cancer a flawed product gave you? You'll be dead and buried before they run out of ways to postpone the case. Sometimes you might get something out of a class-action (after someone else got nailed by a defect), but a defect insurance is simply the most rational way to offload risk from everyone without making it a lottery.

    56. Re:Just keep in mind the tradeoff by Canonical+Coward · · Score: 2, Informative

      But consumers are not meant to have any say over their prescriptions, and by that I mean that the choice of what prescription you're walking out of the doctor's office with at the end of the day should still be the doctor's and not yours (obviously you should still have the right to refuse and the right to seek a second opinion, of course).

      If that is what your doctor is telling you, then you need to find a new doctor IMMEDIATELY. You've been hoodwinked by a power-tripper, or someone who is scared that you'll find out he's not as current or all-powerful as he's pretending to be.

      Every good doctor I've seen in the last decade has made it clear that I am an active participant in the process and what I need and want is an important part of the decision making process.I am not simply a robot showing up to be thumped and prodded and then swallow whatever pill he tells me to.

      And every BAD doctor I've been to in the past decade has told me exactly the opposite. I had the "pleasure" of a PA yelling at me over the phone that she was the one who knew best about what I needed to do and that if I did exactly what she told me to do that my life would be a hundred percent better. Yes, that's what she told me, and guess what? She lied. That's the same PA who informed me of one set of test results by having a medical equipment company salesman call me to find out when he could deliver the stuff the PA had prescribed. "Yeah, you got a bad case of X", the salesman told me.

      The "consumer" is called a "patient", and the patient is part of the process. Telling them they have no business being involved is just patently insane.

    57. Re:Just keep in mind the tradeoff by Ihmhi · · Score: 3, Funny

      I don't that strategy is viable.

      I 100% your post.

    58. Re:Just keep in mind the tradeoff by Anubis+IV · · Score: 2

      I'm clearly failing to communicate here, since I don't disagree with you entirely, yet you clearly think you disagree with me entirely.

      Yes, you should be involved. I had hoped I made that clear, but I apparently did not. Yes, you should talk to your doctor about your prescription. I said as much as well. Where I differ is when the actual decision gets made. I'm saying the doctor is the one making the final call on the prescription being made, not you, and that's the way it should be. They're equipped to decide, you're not. You can discuss all of the relevant issues with them, but if they tell you that you simply don't need X drug despite your claims to the contrary, it's their decision on whether or not to prescribe X drug, not yours. That's where I draw the line. And as I said, if you disagree, you can refuse or seek a second opinion.

      Hopefully I've been a little more clear this time. Where do we still disagree? Where do we agree?

    59. Re:Just keep in mind the tradeoff by TubeSteak · · Score: 5, Informative

      As for consumer level advertising: you are assuming that everyone for whom a medicine is appropriate will go to the doctor and tell them about the problem, even if they don't know anything can be done about it. This is nonsense.

      http://en.wikipedia.org/wiki/Direct-to-consumer_advertising
      5 of the top 10 Big Pharma companies are from Europe.
      The USA and New Zealand are the only two western countries that have legalized direct to consumer (DTC) advertising of pharmaceuticals

      You should read more about ethnocentrism and try to reconsider some of your views.
      Especially light of the fact that Europe has cheaper health care costs and better outcomes than the USA and its perscription happy marketplace.

      --
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      o0t!
    60. Re:Just keep in mind the tradeoff by punker · · Score: 3, Informative

      Where are you coming up with this? Do you know any drug reps? Are you in the business? Getting white papers, case studies, etc to doctors is probably 70% of what drug reps do (I know more than a few of them). The other 30% is price negotiation. But all of that is drug marketing.
      And this is all just a matter of accounting, because the point was "Major pharmaceutical companies spend more on marketing than R&D". The accountants put these costs under marketing.

    61. Re:Just keep in mind the tradeoff by paiute · · Score: 2

      You're missing a major contributor to academic research in point 2. 28% of funding for biomedical research comes from the US NIH. The NIH only contributes to new drugs that have a material impact on the improvement of public health. I would easily believe that 72% of new drugs to market provide little additional benefit over preceding drugs and are mostly there to pad the pockets of Big Pharma. In order to pass the FDA they only need to show that they are as effective and no less safe.

      No. Drugs do not come out of academia. The goal of a scientist in academia is to publish papers. The goal of a scientist in pharma is to sell products. And you have a a gleefully optimistic view of how easy it is to get a drug past FDA hurdles an into the market.

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    62. Re:Just keep in mind the tradeoff by P-niiice · · Score: 5, Insightful

      Since when does less profit = loss? Less profit (even a little less) and putting the money to good use elsewhere would be the cure for so many of our problems today, it's uncanny.

    63. Re:Just keep in mind the tradeoff by next_ghost · · Score: 3, Informative

      And it's still not education. Actually, in places where medical care is run by the state, we call this corruption.

    64. Re:Just keep in mind the tradeoff by lgw · · Score: 4, Insightful

      Bayer's profit margin is about 6%. Far less than Apple or Google or the like. Greedy? I hope so - far more people are motivated by greed than altruism, and I want whatever motivation cures cancer! I would you prefer eveyrone was nice to one another, and no cure for cancer?

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    65. Re:Just keep in mind the tradeoff by Xveers · · Score: 2

      Yeah, the figures here are in millions. Now, the numbers...

      Cost of Sales is another term for Cost of Goods. This involves costs directly related to production, manufacturing and delivery to customer. We're talking factory wages, raw materials, lease payments on factory space, etc.

      Selling, informational and admin would encompass management, marketing, sales discounts, and possibly some of the regulatory costs (this depends on exactly how they market things)

      R&D would include actual researchers wages, patent litigation fees (possibly. might be under admin), as well as other costs related to R&D like lab leases

    66. Re:Just keep in mind the tradeoff by Hatta · · Score: 4, Insightful

      Getting white papers, case studies, etc to doctors is probably 70% of what drug reps do

      Still not education, because you can't actually trust an industry representative to give you accurate data. He's going to give you the results from private industry research which always err in favor of the industry. Any results they choose to share will play down risks, and play up efficacy over an academic study.

      What we need is real continuing education for doctors. With classes, and tests, and papers, oh my!

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    67. Re:Just keep in mind the tradeoff by sjames · · Score: 2

      Considering that we're talking about a GOVERNMENT, I guess the law there is what they SAY it is. They rewrote the rules, so I guess you consider it fine.

      As for the real world ramification, I'm guessing it is that more people with cancer in India will get treatment.

    68. Re:Just keep in mind the tradeoff by Hatta · · Score: 2

      At the end of the day, it's not the doctor's body. It's your body. It should be your choice what goes into it. Whether that's Paxil, Viagara, Cannabis, or Arsenic. It's your choice, period.

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    69. Re:Just keep in mind the tradeoff by bws111 · · Score: 2

      Define better. All medications are a tradeoff between getting the desired effect and avoiding side effects. Medicines do not have the exact same effect on every person. What is a tolerable (or non-existent) side-effect in one person may be intolerable in another. What is very effective on one person may not produce the desired result on another. Samples are a good way for a doctor to see if a particular medicine is right for a particular patient. The alternative is for the doctor to write a prescription, the patient buys the drug, then finds out a few days/weeks later that the very expensive drug is not right, and he gets to buy ANOTHER drug.

    70. Re:Just keep in mind the tradeoff by nbritton · · Score: 2

      The number of diseases out there is, relatively, finite. So assuming a drug can provide complete system control with little to no side effects, why do we have to keep on inventing new drugs for that disease?

      Their are plenty of drugs out there that worked great, but got dumped because their patent expired. To be replaced by the "Next Big Thing", that is covered by patents, because the company sabotaged the old drug.

      Worse yet is the complete lack of incentive for drug companies to find cures. While they obviously don't want their customers to die, I speculate that they also don't want to loose customers by curing them with a one time treatment. These are public corporations, so their objectives and motives should be clear to anyone, which is to basically make money for shareholders and upper management...

      Let's say you're CEO of drugco, two of your scientists come to you proclaiming that they found a new treatment for X. The first scientist says he found a cure that only needs to be taken once and is easy to make. The second scientist says he found a medication that can be taken daily and is easy to make. If I were beholden to shareholders I may pick the daily medication because it would be stable recurring revenue and the price equilibrium would be maximized in our favor. Additionally had I released the cure I would have made the other medication obsolete. So at that point once the patent runs out, or the Indian government gives it away, my company is done for. It is way too much risk to assume something else is around the next corner without first maximizing the value of what you already have.

      So anyhow, I think a major conflict of interest exists with for-profit drug companies. The government is best suited to incubate these projects since they benefit all of mankind; in therory only a finite amount of work needs to be done and the reward is essentially infinite. Assuming the government does get into the drug business, would we end up with something equivalent to the military-industrial complex?

    71. Re:Just keep in mind the tradeoff by superwiz · · Score: 2

      Most R&D medicine is taken by volunteers who don't get paid for being part of the clinical trials.

      But the doctors conducting the trials are not volunteers. Not are the companies producing medical and chemical equipment they use. Nor are the labs doing their tests. Nor are the lawyers filling paperwork by the pound that is related to regulatory approval.

      Most of the scientists and others conducting the clinical trials don't get paid

      Outrageous lie.

      The government pays for a ton of R&D and contributes a lot to R&D.

      Roughly 5% (6-7billion out of the 300-400 billion market), but ok, "tons".

      Pharmaceutical corporations don't get independently audited to ensure that their government established monopoly prices are justified.

      They are justified by the virtue of the fact that they ask for them. In exactly the same way that the gas stations are justified in charging the price for gas that they see fit. If you don't like, don't buy it. The world does not owe you a cookie. And if demand that government makes the cookie maker work for the price other than the one they name, then you, sir, are advocating slavery. And you have 0 moral standing to judge others.

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    72. Re:Just keep in mind the tradeoff by chfriley · · Score: 4, Informative

      Viagra and Cialis are NOT "COMPLETELY OPTIONAL."

      If you are a prostate cancer patient increasing blood flow to the area for up to 3 years will improve healing - for nerve damage and the like. They are only "optional" in the sense that physical therapy is optional or that statins are optional. You want healing for both continence and potency among other things.

      A little knowledge goes a long way, but to claim that it is completely optional ignores the studies showing the benefits for at least prostatectomy patients.

      The example still holds though: if Doctors and patients are not aware of the benefits of a drug, they won't prescribe it.

    73. Re:Just keep in mind the tradeoff by Artraze · · Score: 2

      No. As I said, this ignores the basic market dynamics that set the price in the first place.

      Riddle me this, if what you say actually applies, why don't they just charge $1+ million? Well, at that point it becomes obvious: people won't pay it.

      The demand curve describes how many people are willing to buy the product at a given price point, while the supply indicates how many people can buy the product at a price point. Now, while it is true that a monopoly can control the _quantity_ of the supply, it cannot control the _costs_. The means that the supply and demand curves are actually identical as in a non-monopoly situation. The difference occurs in determining the final market price/quantity. In perfect competition the price is where supply and demand intersect, meaning that no profit is made. In a monopoly, however, the quantity isn't not set by the supply curve, but rather the company itself. The price still follows the demand curve, and the profit is the difference between that and the supply curve. They will, or course, set the quantity produced to maximize profit, but this point is still completely determined by basic market dynamics.

      In short, in a market with no competition the value is set based on maximizing profit, while in a market with perfect competition the value is set based on minimizing profit.

      Anyways, this post is taking far too long, so to wrap it up, I'll say that what you are missing here is that the supply curve doesn't look like an increasing line like they show you in school, but actually more like a "U". At very small quantities the fixed costs dominate (e.g. R&D), at medium the economics of scale and amortized fixed costs bring the price to a minimum, and then at high quantities limited resources start to drive the cost up once again. The thing about drugs is that the fixed costs are gigantic and the incremental costs and resources are tiny. This means the supply curve ends up looking more like a "\_" than the school example of "/". Draw a graph of that vs a classic demand curve and then set the market to maximize profit. Note how scaling up the demand curve actually drives the cost down.

      Bonus: see the picture on this blog. I didn't read it, so I dunno how good the post is, but I figure the illustration is worth it:
      http://economicobjectorvism.wordpress.com/2007/07/27/howto-minimum-efficient-scale/

    74. Re:Just keep in mind the tradeoff by batkiwi · · Score: 3, Insightful

      For instance, there are endless TV ads describing a list of symptoms and instructing the viewers to diagnose themselves with a disorder X and ask their doctor for a prescription for treatment Y

      Fortunately that's illegal in most countries apart from the USA.

    75. Re:Just keep in mind the tradeoff by Kalriath · · Score: 3, Interesting

      Drug companies have zero motivation to cure illnesses. They are motivated to treat the symptoms of illnesses, and extend the lives of those people who have them while still not treating the illness itself.

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    76. Re:Just keep in mind the tradeoff by Fnord666 · · Score: 2

      but what the drug companies are really hoping for is that a layperson will be convinced they have X (even if their regular doctor tells them they don't)

      But then they didn't need it and the number of people who need the drug remains unchanged.

      --
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    77. Re:Just keep in mind the tradeoff by guruevi · · Score: 2

      1. Drugs shouldn't be advertised because it leads to consumerism of drugs which is a lot more dangerous to one's health.
      2. Academic research is largely funded by the government and individual donations. I work in the field and it's very rare to see drug companies funding any type of research
      3. Bayer's profit is in the billions and 2011 Q3 had it's profit doubled in the emerging market.
      4. There are a lot of drug companies out there and they would be glad to cannibalize Bayer's share in a large, growing market like India or China. Most research is again, government funded and open, most drugs have alternatives from several companies and it doesn't take 10-20 years to recover their investment. I don't know if you know the processes in those companies but they will cancel internal research if it isn't projected to turn a profit anywhere soon.

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    78. Re:Just keep in mind the tradeoff by Hatta · · Score: 2

      Since when does party A presenting information previously not known to part B not equal A educating B.

      Biased information can be of negative utility. That's not education.

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    79. Re:Just keep in mind the tradeoff by Hatta · · Score: 2

      The important thing is that in the aggregate the adverting works which is why people do it.

      Does it really? How do you measure the net returns to the economy from advertising? Nobody really knows how well advertising works. All they can do is pick out a few examples where it clearly did work, and hand wave the rest away for lack of data.

      The thing is, the success of advertising is judged by the advertiser. What we really should care about is the end user. Is he better off with this product he wouldn't have purchased except for the advertisement? If not, the ad was unethical. That goes for every type of ad, not just drugs.

      After all, clearly they, their doctors and their healthcare provider all thought is was worth it.

      Only after swallowing a heaping helping of bullshit from the pharmaceutical company.

      With as many safeguards in place as there are, this issue is just a red herring.

      Such as? What safeguards are there in place to stop the overprescription of non-scheduled drugs?

      The real problem in these cases is with doctors prescribing drugs that people don't need, and stopping advertising won't fix that at all.

      Stopping advertising won't eliminate overprescription, no. But allowing advertising certainly exacerbates it.

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    80. Re:Just keep in mind the tradeoff by lgw · · Score: 2

      That was a cool line for a bad guy in a movie, sure. But real corporations don't think that way - not out of altruism, but simple this-quarter-ism. The kind of long term vision required for that sort of conspiracy theory just isn't to be found around the modern company (and if it were, no doubt someone would realize the far greater long term downside of getting caught at it - so you're proposing a very specific level of foresight here).

      --
      Socialism: a lie told by totalitarians and believed by fools.
    81. Re:Just keep in mind the tradeoff by Miamicanes · · Score: 2

      > And if demand that government makes the cookie maker work for the price other than the one they name,
      > then you, sir, are advocating slavery.

      You're conflating 'theft' with 'infringement'.

      If India's government forced Bayer to manufacture the drugs and sell them at a specific cost, you could argue that they're being robbed, if not metaphorically enslaved (particularly if they're forced to sell them below cost). However, in this case, what India's government is doing is allowing somebody ELSE to make the drugs and sell them quite voluntarily for a much lower price than Bayer would. It's merely refusing to grant Bayer a monopoly to charge whatever they like and prevent others from selling the same product at lower cost. At worst, it's state-sponsored infringement. And, as everybody on Slashdot should know by now, "Infringement is not theft. Infringement is infringement."

    82. Re:Just keep in mind the tradeoff by DragonWriter · · Score: 3, Interesting

      How can you possibly describe a producer who invents a product (recently) and is offering it for sale to the public as "rent seeking"?

      The extra price you can charge above the natural market price for a product due to a monopoly is called a "monopoly rent".

      Seeking to extract such a price is "rent seeking".

      Patents are legally-granted monopolies.

      Seeking to protect monopoly rents in one market by refusing to sell in another market because, even with the monopoly, the prices received in the second market would be so low that flow from the second market back into the first market (and flow of purchasers from the first market into the second market, which amounts to the same thing) would reduce monopoly rents in the first market is a pretty obvious example of extreme rent-seeking behavior.

    83. Re:Just keep in mind the tradeoff by Anubis+IV · · Score: 2

      I think we agree on almost everything you're saying, but we're getting hung up on wording. There are a few places we seem to disagree, but they're not as significant as I believe you think. I'm not sure how to make this clearer, so I'll break out the points I've been trying to make about my own opinions on the matter (none of these are directly related to advertising or even necessarily to what you've said; they're just so I can get everything on the table).
      1) You have a right to a second opinion.

      2) You have a right to refuse a prescription offered by a doctor.

      3) You would be wise to do your research, ask good questions, and inform the doctor of any relevent information.

      4) Relevant medical information should be available and accessible to patients (how else would you do #3?).

      5) The role of writing prescriptions should be left to the doctor, since they are the ones with the training necessary to do so (i.e. I'm arguing that self-prescription should remain illegal).

      6) #5 does not mean the patient should abdicate responsibility in deciding their fate. It merely means that a doctor should be the only one with the ability to write a prescription. That's all. Nothing more.

      Regarding ads, my issue with them, and where I seem to differ in opinion with you, is that I do not think they contain relevant and accessible information (as per #4). Ads are ads, and their purpose is to sell a product, not to inform you of the best options available for your situation. Their SOLE value (and one you've rightfully pointed out) is that they can make the consumer aware of the medication. The reason I disregard that benefit is because all of that information is already accessible online at a variety of sites that don't present it in such a one-sided fashion. The ads effectively serve no purpose. Worse yet, they are harmful.

      For consumers who do not do research, acting on an advertisement leads to all sorts of problems. At a minimum it leads to a false belief that X medication is the thing they need, when really it might not be the best available or even applicable to their particular illness. It also encourages an attitude of over-medication. As people are exposed to more and more ads about illnesses, they tend to interpret every little sniffle and cough as a sign of an illness that requires treatment. They also waste time by asking dumb questions that could easily be answered with a simple check from a decent source, such as any one of the numerous sites online that will provide lists of common medications for ailments, along with the drawbacks and benefits of each.

      Now, that is NOT suggesting that consumers should refrain from asking questions and engaging in critical thinking. It's simply saying that uninformed consumers waste everyone's time by acting on an ad that contains no useful information. If you're doing your research, good, and I should hope the doctors are glad to answer your questions. I certainly have no issues with that, and would actively encourage it. But if you saw an ad for X medication and want to waste their time by asking questions about it without looking into it first yourself, I think that's silly.

      As for how self-prescription ties into what I was saying, I was merely using that to draw a distinction between consumers and doctors. Doctors can prescribe, so it makes sense to target them because they are the ones with that power, and no harm comes of it because they can interpret the ad through the lens provided by their years of experience and knowledge. Consumers are generally ill-informed (and can't prescribe), so they do not have the ability to adequately interpret the ad in a useful way, which leads to the ads causing

    84. Re:Just keep in mind the tradeoff by pepty · · Score: 2

      There was a study done years ago that found that DTC drug marketing's biggest impact wasn't on generating new prescriptions by getting people to nag their doctors, it was in reminding people to refill their prescriptions.

    85. Re:Just keep in mind the tradeoff by pepty · · Score: 2
      Yup.

      Samples are a good way for a doctor to see if a particular medicine is right for a particular patient. The alternative is for the doctor to write a prescription, the patient buys the drug, then finds out a few days/weeks later that the very expensive drug is not right, and he gets to buy ANOTHER drug.

      One improvement that we'll be seeing more and more of: drugs approvals conditioned on an accompanying diagnostic test, one that substantially predicts who will be a good responder to the drug. Not that Pharmas really like the idea, but it's the only way some drugs can make it through the FDA's increasingly stringent efficacy and safety requirements.

    86. Re:Just keep in mind the tradeoff by __aaltlg1547 · · Score: 4, Informative

      Sending drug reps to persuade doctors to prescribe your expensive drug still ain't R&D.

      Let's put this in perspective:

      From Bayer's 2011 Annual Report
      (millions of Euros)
      Net sales 36,528
      Cost of goods sold (17,975)
      Gross profit 18,553
      Selling expenses (8,958)
      Research and development expenses (2,932)
      General administration expenses (1,713)
      Other operating income 859
      Other operating expenses (1,660)
      Operating result (EBIT) 4,149

      That's right. Bayer spent 3x as much on marketing as on R&D. Marketing was their biggest expense category, after COGS, by a wide margin.
      In contrast, R&D is only 8% of their net sales.

      But all of the marketing is related to new drug introduction. They could cut their research and it would directly increase their profit. But it would also put them in a situation where they'd lose sales of new drugs in a few years. The fact that their managers believe it's in their best interest to spend 2.9B per year on R&D implies that they make considerably more than that per year on patented drugs. Maybe 6B/year. Maybe more.

      Now let's get back to India. How many people in India do you think could have shelled out $5500 a month for a cancer drug -- even if it is life-saving? The per-capita GDP in India is only about $1500/year. Bayer can't be making a lot of sales on a drug that people simply can't afford to buy.

      They supposedly can make it locally for $175 per months' supply. This will results in a lot more sales, and India's apparently going to have a forced-licensing arrangement whereby Bayer will still get some money. Just not 97% profit. But 6% of the net sales on a drug that Indians WILL be able to buy may bring in more revenue than 97% on the Bayer-branded drug that Indian's WON'T be able to buy.

      I expect Bayer will complain for a while then quietly pocket the royalties and maybe in a couple years they'll figure out that they can make more money by licensing their patented drugs in poor countries than they can by selling them at the same prices they'd stick to USAnians.

  2. Domestic use only, I presume by OldGunner · · Score: 5, Interesting

    The issue with compulsory licensing would get very muddy if Natco Pharma is allowed to export the medication outside of India's borders.

    --
    Vietnam Veteran / Former Postal Worker -- Use Caution When Taunting!
    1. Re:Domestic use only, I presume by i.am.delf · · Score: 2

      I'm sure if they tried to export this drug they would be seized as counterfeit or unapproved.

  3. there's a reason they're overpricing this drug by ruebarb · · Score: 5, Insightful

    average life expectancy according to an article on the BBC is extended by only 3 months -

    http://news.bbc.co.uk/2/hi/health/8367614.stm

    with results like that, you have to overcharge like hell to get your money cause the patients will only be around three more months than usual if they weren't taking the drug -

    but if you're desperate and dying anyways, why not blow 2 months salary on a 120 day supply, right? And yet, I have no sympathy for the drug companies - I wonder why....could it be their way of using lawsuits to keep generics off the market for a few extra years while they re-release a "timed" version of their product?

    Drug companies are vultures - and I'd love to see more university/public funding of this research for the public interest and less for the profit motive - especially when lives are at stake

    --

    ----------
    ah honey, we're all resplendent - Bill Mallonee
    1. Re:there's a reason they're overpricing this drug by Anonymous Coward · · Score: 3, Informative

      Wow, so they make you pay almost 6 grand for a 3 month supply of a pill that can't actually keep you alive long enough to take all 120?

    2. Re:there's a reason they're overpricing this drug by Anonymous Coward · · Score: 2, Interesting

      why not blow 2 months salary on a 120 day supply, right?

      More like 41 years' salary - FTFA: "The Bayer price of Rs 3,411,898 per year ($69,000) is more than 41 times the projected average per capita income for India in 2012, shattering any measure of affordability."

  4. That argument is empirically false in this case. by langelgjm · · Score: 5, Insightful

    That argument does not work in this situation. Bayer had priced the drug so high in India that it was clear they had no interest in serving the Indian market. I'm on a listserv for this type of information, and someone close to the issue noted that "Last year Bayer sold 493 boxes of 120 tabs of Sorafenib in India. That was enough for about 49 people, in a country with a population of 1,210,193,422."

    Any money Bayer was making in India off this drug was a rounding error compared to the lucrative North American and European markets. Furthermore, Bayer argued to the Indian court that the Indian population did have access to the drug through an infringing version produced by Cipla, while at the same time Bayer was suing Cipla for patent infringement, trying to get their product off the market.

    Given the 6% royalty rate that NATCO has to pay to Bayer, I wouldn't be suprised if Bayer ends up making more money with the compulsory license than before.

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  5. Re:Companies will stop selling New drugs in India by Maximum+Prophet · · Score: 4, Insightful

    If a drug has been patented, and made it's way through FDA approval, it's chemistry is well known, and any decent lab will be able to make it. Not selling in a market is only cutting off the nose to spite the face. They will continue to sell in that market, because rich people will still pay for it rather than the generic.

    R&D are sunk costs. *Any* sales over your fixed production costs results in profit. If you want to maximize profit, you sell. (Of course, as others have pointed out, you have to make sure none of the low cost sales gets resold to someone in another country. YMMV)

    --
    All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
  6. Yes, and domestic production only, too by langelgjm · · Score: 2

    Yes, it's for domestic use only. It also has to manufactured domestically, which is why this type of agreement doesn't work in smaller countries without adequate manufacturing capacity for pharmaceutical products (e.g., most of Africa).

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  7. Re:Companies will stop selling New drugs in India by betterunixthanunix · · Score: 2

    Or India will just produce its drugs domestically, using its intelligence service to procure samples of high-priced drugs in other countries.

    More likely, though, the WTO and the USA will attack India for "stealing" and threaten India with various trade sanctions as retribution for this action. We would not want the Indian government to work for the benefit of its citizens at the expense of foreign corporations' profits, would we?

    --
    Palm trees and 8
  8. Re:Companies will stop selling New drugs in India by zlives · · Score: 2

    If its not patented in India, do any laws protect the drug from being patented by another NATCO as theirs?

  9. Re:Protections by betterunixthanunix · · Score: 5, Informative

    Realistically what are Bayer's options, how do you combat something like this?

    Buy off some Indian politicians and get that government back in-line: get that government to stop working for the benefit of its citizens, and to start working for the benefit of foreign corporations.

    --
    Palm trees and 8
  10. Re:The problem being what? by elrous0 · · Score: 2

    For one thing, you would lose the moral high ground of being able to say you were doing it for the good of your people, not just for the profits of selling the knockoff. For another thing, this would probably violate a stack of trade agreements.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  11. Drugs are like software by Maximum+Prophet · · Score: 3, Interesting

    Any decent chem lab can reproduce almost any drug given the patents and FDA approval documents. (Some drugs are difficult or perishable) People are responding that the big pharm companies will leave these markets, but if they do, it's unrelated to this.

    R&D are sunk costs. *Any* sales over your fixed production costs results in profit. If you want to maximize profit, you sell.

    What this might do, is limit the number of new drugs in the pipeline, but even that isn't a given. It's possible that (most) every good idea is being worked on, and all the great scientists are working on them. Once you've reached idea saturation, more money in a system just increases profits to the shareholders.

    Wait, wait, I hear people yelling. If there's more money given to the shareholders, then they will invest in venture startups, and many more great new drugs will be discovered. Maybe. It's also possible that too much money in the drug company ecology will just lead to more viagra clones if not "snake oil" type products. More money might lead to more advertising, causing people to misuse drugs they don't really need.

    --
    All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
  12. Academia? More than you'd think by Sycraft-fu · · Score: 4, Interesting

    Since the public has decided they do not wish to pay more taxes to education, public funding has been getting slashed over and over. So we turn to the only place we can: Companies. They are willing to give money to fund research. However they own the results when they do that.

    If you don't like that I'm afraid universities will need more public funding and that means higher taxes.

  13. Re:Protections by theArtificial · · Score: 3, Insightful

    Thanks for the quick reply. You make it sound very noble especially the foreign corporation bit. Your argument is: ignore everything everywhere when it benefits the citizens? Please, I'm not a defender of corporations, but surely you must see that this is a slippery slope?

    --
    Man blir trött av att gå och göra ingenting.
  14. Nonsense! Capital will flee by unassimilatible · · Score: 5, Insightful

    If they won't settle for less profit, someone else will be prepared to take their position in the market.

    Who is "they"? Spoken like a guy who doesn't own stocks. Scare investment capital from drug companies, and it won't go elsewhere in the market - it will go to Exxon and Apple! Buh-bye, private R&D!

    Government will never give out free gas and iPhones, so my investment dollars will go there.

    --
    Slashdot "libertarians": Small government for me, big government for those I disagree with. -1, I disagree with you
  15. I have a very rare disease... by bmajik · · Score: 4, Funny

    ...that can only be cured by the heavenly touch of Natalie Portman's hand upon my forehead.

    Without this treatment, I fade in and out of conciousness, slowly losing body weight, muscle mass, and organ function. I have only 6 months to live if I do not get the treatment I need.

    I've asked Mrs. Portman many times if there is a way she could lay her hand upon my forehead for the prescribed 8hr sessions 3 times a week. I've offered her all of my money. I've sold my home and my surviving family members have taken up disreputable work.

    Alas, she refuses to lower her price, she has told me that she will not help me even if I pay her 1 million dollars per week!

    I emplore you, caring people of the modern world. Please won't you save me?

    I desperately need Natalie Portman's healing hand to save my life. But I cannot afford the outrageous prices she is demanding.

    Can't someone do something?

    --
    My opinions are my own, and do not necessarily represent those of my employer.
    1. Re:I have a very rare disease... by Nidi62 · · Score: 2

      Maybe you can get the government to allow the production of the generic cure for your disease. However, you may not want that as I am told the generic is actually Snooki.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  16. Citation please by unassimilatible · · Score: 3, Insightful

    Only a handful of truly important drugs have been brought to market in recent years, and they were mostly based on taxpayer-funded research at academic institutions, small biotechnology companies, or the National Institutes of Health (NIH)

    Nice general talking points there, now how about some proof in the form of cites?

    Besides, it's utterly pointless to say one does more than the other. How about encouraging as much funding you can going toward lifesaving drug research, instead of private sector capital fleeing to oil companies and tech?

    --
    Slashdot "libertarians": Small government for me, big government for those I disagree with. -1, I disagree with you
  17. Re:Protections by betterunixthanunix · · Score: 4, Insightful

    Your argument is: ignore everything everywhere when it benefits the citizens? Please, I'm not a defender of corporations, but surely you must see that this is a slippery slope?

    Well, if governments are not supposed to work for the benefit of their citizens, then I have to wonder what you think the proper thing for a government to do might be. Where would you suggest that slippery slope leads?

    Keep in mind that the governments of the US and of western European nations work very hard to benefit their citizens at the expense of other nations, which is basically how India found itself in this situation. The west became wealthy through the exploitation of other countries; even our poorest citizens have better lives than the citizens of some of the countries we took advantage of. We pushed other countries to adopt certain industrial regulations that our corporations wanted, like copyrights and patents, rather than using our influence to affect changes that would benefit the working class (e.g. better education, better food and water, better living conditions, etc.). If we are willing to let another nation languish in poverty so that we can continue to exploit its labor force, we really cannot complain when other countries ignore corporate profits so that their citizens can get affordable medicines.

    At the end of the day, a government that is not doing what benefits its citizens is a government that fails the legitimacy test.

    --
    Palm trees and 8
  18. Re:That argument is empirically false in this case by b0bby · · Score: 2

    Given the 6% royalty rate that NATCO has to pay to Bayer, I wouldn't be suprised if Bayer ends up making more money with the compulsory license than before.

    But as you said before, they have no interest in the Indian market. What they're scared of is these cheap Indian drugs leaking out to their lucrative North American and European markets. That's where this is likely to hurt their bottom line.

  19. Re:the pharma-bashing is fun and all.. by cpghost · · Score: 2

    In other news, were I a pharma company, I would immediately stop selling anything in India...

    While I understand the reasoning behind their logic, I'd still say to them: Go ahead. Do you really think that India's reverse-engineers aren't able to get the original drug overseas?

    That's the dilemma of the drug companies: they're damned if they stay, they're damned if they don't. And considering all the pain they're inflicting on dying or extremely sick people by withholding their drugs through prices that don't reflect the local purchasing power by a long stretch, they damn well deserve being damned. Maybe it's time they've got a taste of their own overly expensive medicine?

    --
    cpghost at Cordula's Web.
  20. Brazil was there, and people won. by dragisha · · Score: 2

    http://www.usatoday.com/news/world/2008-09-17-brazil-AIDS_N.htm

    It is logical thing for governments to do. At least as long as they have enough sovereignity for such action. Think World Government here...

    --
    http://opencm3.net, http://www.nongnu.org/gm2/
  21. Re:Companies will stop selling New drugs in India by stdarg · · Score: 2

    More likely, though, the WTO and the USA will attack India for "stealing"

    Yes, this, since that is exactly what is happening. "Stealing" in the IP sense, of course.

    While it's great that India is getting something to help Indians, it does nothing for me except keep my costs high by not distributing the burden more widely. Maybe India shouldn't have to pay full price, but I would expect to AT LEAST see something based on purchasing power parity. And based on these tables India is not 33 times poorer in that sense, so the 97% discount rate cannot be morally justified. At that point they are doing it at our expense, not doing it in any sense of equality.

  22. It works! by gtirloni · · Score: 2

    This has happened in Brazil (not specifically to this drug) and it works just fine.

    The pharma companies that were crying out the end of the world are all here, still making a profit, everything is fine.

    I really doubt $5500 is the correct price for that drug in India. Whoever decided to charge that much should go to jail.

    --
    none
  23. Re:End copyrights and patents - just one more reas by Rich0 · · Score: 2

    The difficult part in many situations is not what is but how it is made, the difficult part in many cases is the actual manufacturing process.

    Give any first-rate chemist a few million dollars, a bottle of pills, and a team to lead, and they'll be able to replicate just about anything. Let's set aside the fact that all you have to do is bribe somebody in the FDA to get a copy of all the details - or are you proposing that the details be kept safe from the government as well?

    The difficult is not the manufacturing process - it is figuring out what to manufacture. Almost all of the costs in the commercially-funded side of drug development are in the clinical trials, and the repeated attempts to find something that works. Each attempt costs tens of millions of dollars (well, for the ones that make it past the cheap stuff like computer simulations), and it usually takes quite a few to find something that sort-of works.

    If you don't allow for patents the only practical alternative is to have the government pay for end-to-end drug R&D. I'd actually like to see that happen, but there is no reason to not get that up to speed BEFORE you tear down the existing industry.

  24. Re:Protections by Kalriath · · Score: 3, Informative

    This is completely incorrect. India is a signatory to the TRIPS agreement, which explicitly permits compulsory licensing of medications where public health interests prevail such as in this case. Bayer has no legal remedy apart from appealing (in Indian courts) India's determination of what is a reasonable royalty rate.

    --
    For a site about things like basic rights, Slashdot users sure do like to censor "dissent".