The Avengers: Why Pirates Failed To Prevent a Box Office Record
TheGift73 sends this excerpt from TorrentFreak:
"Despite the widespread availability of pirated releases, The Avengers just scored a record-breaking $200 million opening weekend at the box office. While some are baffled to see that piracy failed to crush the movie's profits, it's really not that surprising. Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage. ... Of all the people who downloaded a pirate copy of the film about 20% came from the U.S. This means that roughly 100,000 Americans have downloaded a copy online through BitTorrent. Now, IF all these people bought a movie ticket instead then box office revenue would be just 0.5% higher. Not much of an impact, and even less when you consider that these 'pirates' do not all count as a lost sale."
Please do not try to confuse people with facts and logic. We all know MPIAA knows best. Right? Right?
The summary is asking the wrong question. It's not whether piracy prevents blockbusters. It's how much does piracy reduce the box office receipts of new releases. Maybe avengers would have made $5 million more without piracy, or $20 million more, or 25 cents more. I have no idea. But let's at least ask the right questions. I'd appreciate anybody's thoughts on how much the piracy cost.
With ticket prices way up (at least from the last time I paid to see a movie in a theater) of course even a bomb is going to have high $ sales.
What percentage of seats available were sold? I think that would be a better metric than gross dollars worth of tickets sold...
Don't blame me, I voted for Kodos
I live in US, downloaded a cam rip, and still bought three tickets to see it. Hell, I'll probably pay to see it again.
You forgot to apply the Hollywood Multiplier. Each of those pirates would actually watch the movie at least 800 times apiece. In 3D. And buy tons of merchandise. If only the option to download it outside of the system wasn't available. So it's actually a 400% loss, not a *potential* 0.5% loss.
Yar. Though we be pirates brave and true, our great guns and carronades only reach about 1 mile inland - and that be with good harborage. Thar be no way we can conduct the required cannonades to plundar all movie theatres for thar treasure chests of delicious popcorn with non-dairy liquid.
How do we know those 100K downloads didn't ALSO buy a ticket?
Also, how many of those 100K downloads bought a ticket because of the download?
People actually watch those camcordered versions? Really? I torrented one once. I thought it was a joke. Is there a market for pirated ebooks with blurry fonts or MP3s reduced to monaural sound at 16 Kbps, too?
The thing about Piracy is, the people who pirate are not people who would have paid for it in the first place.
That's what they don't get. It's not stealing, because there are no lost sales.
People pirate because it is convenient, or because they want to see it and don't think it is worth paying for, or can't pay for it (students/unemployed as well as other regions). That is why Piracy makes no dent, because people are happy to pay for things worth paying for. All of the super hero movies. Good comedies. Shit like Contraband or MIB3 is simply going to do marginally well because it is tripe. Popcorn entertainment that is only worth paying for if there is nothing better to see and you still want to go to the movies.
I pirate a lot, because I can't afford to go to the theaters for most movies. Conversely most movies are not worth paying for and if I could not download them, I would be absolutely fine with that. The avengers is worth seeing in a cinema, which is why I will make sure I see it in one.
If studios, artists and programmers get rid of this idiotic concept that piracy is stealing and they are losing money, and just start making stuff worth paying for at a price people are willing to pay, then they will reap a profit. It's that simple, folks.
If you ignore ACs because they are anonymous - you're an idiot.
... you stole the money from a pirate to see the movie? Who loses then?
FLR
Huge numbers of people pirated the movie before it was released. The movie broke the record for opening weekend sales. Therefore, using the same figuring style that the MPAA uses ( only in reverse ), piracy actually made the movie industry millions!
We saw this 10 year ago with "The Eminem Show". That album was everywhere online before it went on sale. It was like a virus--it was hard to be online during the Spring of 2002 and NOT download a copy.
Then it was released, debuted at #1 on the Billboard charts, sold over 1 million copies the first week, and was the best selling album of 2002.
I guess a story like this is good as another example to drive the point home. But really, not news.
..because of cancer was the reason we got the torrented copy. She was able to watch while we were at the theater, so it was almost like she went with us. She in NO way would count as a lost ticket sale, and I expect this wasn't a unique occurance.
In my town of less that 100K people I can easily see any movie in glorious Doubly (it's in Doubly!) Digital THX brain-surround. No problem. However, most larger musicians don't play a date anywhere near me. So comparing lost movie revenue due to digital piracy to lost concert revenue due to pirated music is a specious argument. They really aren't parallel, except in the loosest thinking.
I didn't bother to read the article obviously, but to compare opening weekend results directly with CAM downloads ignores many aspects. The most obvious to me is the people who did NOT go out to the theatre and who WILL NOT download the CAM, but who WILL wait two months for a high-quality free Blu-Ray rip to appear online. These are potentially lost sales for the theatres.
(Having said that, after going back to a theatre for the first time in a couple years specifically to see Avengers, I still believe the root of their problem does not lie with piracy, it lies with the appalling rudeness found in your average public gathering. For the same price, two months later, my living room is infinitely more comfortable and better equipped to show ME the movie in a manner I will enjoy and not be distracted by phones, screaming children, and poor sound).
I have a a small child I would be willing to rent out. She would be quite happy to throw popcorn at you and ask silly questions randomly during key dialog.
A slightly better indicator is to compare opening weekends against the inflation of ticket prices.
http://boxofficemojo.com/about/adjuster.htm
By these measures. Titanic's inflation adjusted opening was only ~$50,000,000, inflation adjusted.
I also looked at Lord of the Rings, Avatar, and Gone with the Wind. Adjusting for inflation, none of them even came close to the Avengers.
Pirating make MPAA angry!! MPAA VERY angry!! MPAA SMASH!!!!!!
If all of those pirates paid to see the movie instead, that would increase sales by 0.5%... However:
Some pirates may have downloaded it for multiple people to watch.
Some may have downloaded it but also paid to see the movie, perhaps using the pirate copy to decide if the movie is worth watching or not, then going to see a full quality copy.
Some of those who downloaded it might never have watched it at all had a download not been available.
Some who watched the downloaded copy may have told others it was worth watching, who then went and paid to see it.
What the box office record does say however, is that piracy is not responsible for low sales... If a movie bombs, the poor sales are more likely to do with the movie being garbage (and there have been a LOT of crap movies released lately) than down to piracy.
Piracy is a scapegoat, used as an excuse for crap movies and as justification for implementing even more draconian restrictions on paying customers.
Ofcourse its a self fulfilling prophecy, if you release crap movies and enforce draconian restrictions on legitimate customers, then people will flock to the pirate copies which lack those restrictions (and a shit movie might be worth watching for free if your bored, while not being worth the time and expense to see it legitimately).
http://spamdecoy.net - free throwaway anonymous email - avoid spam!
Joss Whedon he generally does not make junk films. The movie did not suffer because it did not suck.
No sir I dont like it.
Finally, while not all pirated views represent a lost full-price admission ticket sale, they most certainly do represent a non-zero form of lost revenue.
Unless I see the cam on Wednesday before the Friday opening, tell all my friends how awesome it was and all five of us see it in the cinema on Friday at midnight. In that scenario the cam /made/ 5 sales. This is pretty much what happened with me and /Cabin in the Woods/. A friend saw it, told me it was good, so my girlfriend and I saw it then we told all our friends they should see it. Look at that, because one guy saw the film and told his friend about ten people have paid full-price admission for it now!
Q: Why Pirates Failed To Prevent a Box Office Record?
A: Because They Never Intended To.
The direct damage to ticket sales is NOT the reason the industry hates piracy. This is a very common misconception.
Piracy undermines the concept of ownership of data. If data cannot be owned, then it is not an asset.
One important key to being wealthy is asset diversification. It isn't just about having money, but also having gold bars, land, vehicles, businesses, and intellectual property. You own all of these things because their value can remain high even when the value of the dollar shrinks.
So, "owning" a movie is vastly more important than maximizing rent profits. Piracy tickles rent profits, but completely destroys the ability to own the asset, and hence reduces the wealth of everyone who has a large ownership stake in IP.
Of course....the fact that data cannot be owned because the laws of physics just don't support the concept is a non-issue. That is exactly what the force of law is for: to make poor people obediently buy in to the systems of ownership that keep them poor.
The scene where she's tied up in a chair will be legendary to boob guys. It's like a 9.5 on the Hendricks scale.
"When information is power, privacy is freedom" - Jah-Wren Ryel
yeah, i did the same thing. $6 each, even in nyc; matinees are great, the big screen experience really energizes the rest of my day.
and why do people find it mandatory to cram shitty food down their gullet while watching a movie? it's just two hours, surely you can manage! if you really have to, bring in a ~$1 candy bar.
"They were pure niggers." – Noam Chomsky
You can't determine the appropriate response to a problem without correctly grasping how much of a problem it is. We as a country made a decision that the problem of highway accidents wasn't severe enough to justify a 55MPH speed limit, and raised it to 70MPH, for example. As a more appropriate example, we also decided that the threat of piracy by VCR was not severe enough to ban the production and sale of VCRs - as the MPAA tried to propose.
So, to reiterate: people can think piracy is theft while also thinking the MPAA is vastly exaggerating the severity of the problem.
PHEM - party like it's 1997-2003!
It's been ten years. Those actors are now older and some are unfortunately, erm, larger. It's too late for new Firefly. Joss has sworn off it anyway.
Let Firefly be your martyr and leave it at that.
Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage
Hello. I'm claiming that you pirated that phrase from me and are claiming it as your own. You will be receiving a letter from the Slashdot Commenter's Association of America (SCAA).
The Admin and the Engineer
Agreed. Anime is the same thing. If it is not available at all in your region, I feel no qualms about pirating it. If they do not feel like distributing it to sell to me in my area, I will feel much less guilty finding a copy online. This is particularly true for Anime, where in many cases you have fan groups making subs for movies, to allow a wider audience to enjoy them. From the distributors it probably doesn't make sense, as there is not enough market anyway, however that won't stop them complaining like heck about it.
eBooks are a joke. Same with regional iTunes. Heck, I don't know why anyone in Canada would buy a Kindle Fire when all the features are disabled unless you live in the US. I also keep hearing about the US VS Canada versions of NetFlix... I have heard of people paying a online service simply so they can spoof their IP address to a US one, so they can get the US NetFlix, apparently it puts the Canadian one to shame insofar as selection goes...
Everyone wants to be a robber baron these days...