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DVDs, Blu-Rays To Show 20-Second Unskippable Govt. Warnings

bonch writes "DVDs and Blu-Rays will begin displaying two unskippable anti-piracy screens, each 10 seconds long, shown back-to-back. Six studios have agreed to begin using the new notices. Of course, pirated versions won't contain these 20-second notices; however, an ICE spokesman says the intent isn't to deter piracy but to educate the public."

13 of 587 comments (clear)

  1. Educate? by hawguy · · Score: 3, Interesting

    If the intent is not to deter piracy, what are they educating the public about? How to rip their disks to avoid the warning?

    There must be an enormous cost associated with this - 20 seconds multiplied by every time a DVD is played sounds like a lot of wasted time, and according to ICE, it's not even supposed to deter piracy. So what's the point?

    1. Re:Educate? by houstonbofh · · Score: 4, Interesting

      If the intent is not to deter piracy, what are they educating the public about? How to rip their disks to avoid the warning?

      About how much of the worlds governments are bought and paid for by Hollywood. I think even my (proverbial) Mother will understand this one.

    2. Re:Educate? by MaXintosh · · Score: 5, Interesting

      It'll probably get lost in the junk down here, but I was curious just how many human life equivellents was being sapped by these inane ads. If you look up the 2011 sales figures, the top 100 DVDs sold 147 million copies. Assuming each was watched only once, and by one person, the anti-piracy warnings waste a total of 93.27 years of human life per release-year (6.33775293*10^-7 Year Waste/DVD * ~147 million DVD/Release Year).

      I'm comfortable with that dimensional analysis. Easy peezy. I'm less sure about the power consumption of warning: 20 seconds at 35 watts (A typical DVD player) would be 700 watt seconds. That times 147 million would come out to around 28.58 Megawatt Hours a year. That seems a bit much, though, so I may have made a mistake there. The average home supposedly uses around 11 megawatt hours a year. At 11 cents a kw/hr, that's 3,144.16666 dollars.
      Now I'm not sure how to price leisure time, but I think the right economic thing to do would be to assume it's worth greater than or equal to the alternative activity (earning whatever per hour). I don't know what that number is, so I'm just going to assume it's a buck fifty arbitrarily. I don't think I could find many people to sit willing to sit being bored for 1.50 an hour, but I don't have time to dig through the lit to find a better one. At 1.50 an hour, the 20 seconds waste around 1.22 Million Dollars a year. which is a fair bit than the 3.1 Thousand dollars wasted electricity.

      For those who must know, 93.27 years is 0.000213 Library of Congress equivalents, assuming you can read one book a week.

  2. Stupider and stupider by Scareduck · · Score: 5, Interesting
    --

    Dog is my co-pilot.

  3. Re:Educate the public? by Technician · · Score: 5, Interesting

    Or use a DVD player that is not blessed by the DVD consortium.

    Is it so hard to make a DVD player that plays the movie when you put it in?

    A No it is not hard, just not allowed.

    http://www.geexbox.org/ Play your movie. The menu and extras can be viewed if desired.

    --
    The truth shall set you free!
  4. what they should do - by RichMan · · Score: 4, Interesting

    put a one time use web entered data key at the end of OPTIONAL previews for a 50% discount on a future movie ticket (only valid on some movies, like the ones the expect to bomb anyways and need extra audience).

    This says a) thanks for buying the disk, and b) thanks for watching the OPTIONAL previews.

    It would make the buyer feel good and it would get them extra audience for normally losy movies. And it would get them web registrations of users. ((I hate doing the registration stuff, so mine would end up unused or I would pass the number to someone else, but I would still feel good about it rather than the current system))

  5. Re:Twenty Seconds? by AK+Marc · · Score: 4, Interesting

    They are actively punishing people for purchasing. The length of time of the punishment is not relevant. Pirating it is the only sane option. Paying for punishment is something only a few fetishists participate in.

  6. Re:Pirates by Kjella · · Score: 4, Interesting

    As with DRMed music, the pirates will win because they OFFER A BETTER PRODUCT.

    The pirates are not what caused the music companies to drop DRM. If it was just the pirates, they'd still be pushing broken DRM just like the movie industry won't quit after CSS and AACS and BD+ and HDCP being broken. The only reason is that Apple was dominating online sales and they refused to license FairPlay, they were getting a monopoly on distribution. The studios couldn't live with that but to get competition they had to drop DRM and start selling regular MP3s and AACs. The music industry surrendered, the movie industry will fight to the very last man. Someone drop a few nukes on them and make them surrender please (doing it from orbit optional).

    --
    Live today, because you never know what tomorrow brings
  7. Re:Educate the public? by Anonymous+Brave+Guy · · Score: 4, Interesting

    Interesting that you had those problems with SG-1. I'm in the UK, and actually found those DVDs to be relatively sane in the amount of junk shoved on the front; almost everything could be skipped.

    (Aside: I don't think there's any excuse for making anything unskippable, and I think using patents to lock down DVD players so no-one can sell one that ignores the no-skip instruction on the disc even though there is clearly an ample market for such a device is an excellent argument for nullifying that kind of patent entirely, but that's another story.)

    I wonder how much of this is going to be locale-based rather than universal, if they're already doing different things on different regions' DVDs (I assume). Then again, I get particularly irritated by having to sit through copyright-related junk at the start of the DVD that doesn't even apply to me because it's based on copyright laws in another country, so obviously not everything is localised for my market (UK).

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  8. Totally Absurd by Maltheus · · Score: 5, Interesting

    I finally got a Bluray player last November and although I have the money to easily afford any movie I want, and would prefer to have the highest bitrate, I gave up after several movies in a row took about 5-10 minutes to start up. I even had one rental that went on for over 20 minutes. Hell, the studio identifications alone take 5 minutes. I may be willing to give the studios my money, but I can't afford to give them my time. I will not pay $40 to be annoyed when I can have the annoyless versions for free.

    This puts the final nail in the Bluray coffin for me. I was on the fence and now, I will simply never buy another. Congratulations movie studios! You really know how to sell a product there.

  9. Re:Educate the public? by goombah99 · · Score: 4, Interesting

    Or use a DVD player that is not blessed by the DVD consortium.

    Is it so hard to make a DVD player that plays the movie when you put it in?

    A No it is not hard, just not allowed.

    http://www.geexbox.org/ Play your movie. The menu and extras can be viewed if desired.

    This is exactly the question I was wondering. But why is it not allowed.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  10. Re:Educate the public? by Barbara,+not+Barbie · · Score: 4, Interesting

    I could never understand why people pay twice the price for a name-brand, region-locked dvd player that won't even do what you tell it to.

    --
    Let's call it what it is, Anti-Social Media.
  11. Re:Educate the public? by jimshatt · · Score: 3, Interesting

    Of course these taxes don't actually entitle you to copy stuff that you don't already own but hey, it wouldn't be corruption and lobbyism if it would benefit anybody but a few select assholes.

    Not exactly. In the Netherlands you are allowed to create copies of works for private use (Thuiskopie(dutch for home copy)), even for works you don't own. This is being payed for by the taxes on empty media. These taxes make it very hard for copyright-lobbyists to make private copies illegal.

    This is also why downloading content for private use is not illegal in The Netherlands, as long as you don't upload (so bittorrent is illegal for pirated works).