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Microsoft Announces 'Surface' Tablet
MrSeb was one of several submitters to write in about Microsoft's foray into the tablet hardware market. From the article: "At its much-discussed 'big unveil' this evening, Microsoft did indeed launch a tablet — but rumors that the device would showcase a Barnes & Noble partnership were misplaced. Instead, Microsoft showed a ... device that integrates a better keyboard option than typing on the screen without adding size or weight. That's where the new keyboard — which doubles as a screen cover — kicks in. At 3mm thick, it adds virtually nothing to the device's size, but it opens up a world of inputs. There are two covers available — the Touch Cover (very thin) and the Type Cover (with proper, tactile keys). Microsoft is touting the device's magnesium body, vapor-deposited construction, full PC functionality, and additional features like being the first tablet to showcase a 2×2 MIMO wireless antenna. Windows RT (ARM) and x86 versions are both in the works, with the x86 version apparently having a higher quality screen. No word on hardware specs yet; Microsoft is claiming it 'rivals the best ultrabooks' and uses less power than the Core i5."
Microsoft has a launch site with a few pictures. There is a vague spec sheet: the x86 version is slightly thicker and has a larger battery (and comes with a pen) than the ARM tablet, but that's about all it reveals. Update: 06/19 16:06 GMT by T : Nick Kolakowski at GeekNet's SlashCloud says this may be Microsoft's best chance to compete in a cloud-centric mobile computing world.
Isn't "Surface" the name of their SDK for both devices and Windows 7 computers that's been available since 2009?
Also, is this just like the Courier or will we one day actually see these devices like the Zune?
My work here is dung.
http://www.thedailymash.co.uk/news/science-technology/microsoft-unveils-new-tablet-for-uncool-people-2012061931075
IMO, the keyboard touchpad cover is an interesting (and required for Windows and Office) invention.
But the low-resolution display (1366x768) on the ARM version is going to compare badly against the iPad 3 and upcoming Android tablets, and the pricing will have to reflect that.
Without realistic battery life estimates and a price this might have well be Vaporware. If Microsoft had a decent track record for producing mobile devices we might be able to let it slide, but the truth is Microsoft's previous attempts at the mobile space have had horrible battery life (e.g. less than two hours).
My fear is that the Surface will be a wonderful tablet but will wind up with such a short battery life that nobody buys it for that very reason alone.
I think you've exhausted that joke for now. Jesus, is your house just post-it note after post-it note of burma shave style phrases?
How else do you CTRL+ALT+DEL a Microsoft operating system?
One idea that Apple has made good use out of is completely absent from Microsoft's presentation.
Ships Today!
Those two words are sometimes as important as the technology being demonstrated. Doing otherwise diminishes any excitement a good presentation brings.
How this played out to me is, that's nice. Oh, I can't get one? Oh.
As in, its forgettable.
Good notes, regardless.
Integrating the keyboard into the cover. This mitigates one of the biggest issues I have seen people with other tablets have. They do little real note taking and the few who did, well they had laptops or a BT keyboard.
Microsoft Office integration, will have to see how this plays out but this is the killer app. Integration with current use of Office and the like. Make it seamless please.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Is this a bad laptop, or a bad iPad wannabe? I can't really tell at this point.
I've made a career and a living off Microsoft products, and I'm grateful to the life that company has allowed me to provide for myself. But it's clear now they're in decline. They've lost their edge, their focus... their ability to innovate. This is a defensive play, and it's just not gonna fly.
And I'm not just a consumer and a developer, but an MSFT shareholder. As such, I'd like to see Ballmer get out of Redmond and make way for someone to bring the company back to a leadership position... while there's still time.
The problem with socialism is that they always run out of other people's money. - Margaret Thatcher
(Posting AC because I'm at work)
I haven't watched their presentation (and I probably won't) but I somehow suspect their product announcement wasn't anywhere near as interesting as their primary competitor's presentations typically are. What amazes me the most, however, is just how poorly they presented the products to the press. Reading Engadget's review, for example, the review is rife with "but we weren't allowed to touch it so I don't know how good it is" and "we were only able to demo it for a few minutes so who knows" and various incarnations of "we just don't know anything about this product because Microsoft didn't really show us anything important". I simply cannot fathom how they feel that is the way to announce what presumably is an important product for the company. You would think that generating strong interest would be high on their priority list but not having working hardware and/or not allowing the press to meaningfully interact with the device is really the wrong way to go about it...
While I think their keyboard-in-a-smart-cover is a very cool idea, I don't see anything with the device that impresses me beyond what other companies (and certainly Apple) are offering and their product announcement was sufficiently fumbled that I don't think they even think there's enough in the device to impress people (it's the only reason I can imagine them wanting to keep people at arm's length from the device...).
When all you have is a hammer, every problem looks like a nail. Microsoft seems to be making the mistake that tablets are going to fully replace PCs. They aren't. They, like phones, are going to compliment them. Each is a different tool with different strengths and weaknesses.
There is a reason people don't use iPads and the like for serious spreadsheet and keyboard-based work. They aren't designed for it. Slapping a keyboard in the cover isn't going to change the fact. You can already get keyboards for the iPad and Android tablets.
Yes, they work in limited scenarios, but that doesn't mean people are going to give up full tactile respone and 27" monitors when doing long typing sessions. You think people have issues with carpal tunnel syndrome NOW, wait until they're doing all their typing on one of those things!
Most typical office tasks involving the classic Office suite of products aren't going to change. Those tasks still need to be done, and spreadsheets, word processors and heavy data entry aren't going to disappear anytime soon.
It is the software that drives the hardware. Microsoft knows it. Ballmer's famous "developers, developers, developers" chant is proof of it. Apple knows it, too. This is why they continuously tout the number of apps available for the iPad. And it is why, despite my dislike of Apple's walled-garden approach, I'm getting an iPad. There are apps there to support private pilots that just don't exist on Android (or Windows 8). LOTS more.
Microsoft will sell a bunch of these, simply because they'll most likely dump a wad of cash into promoting them. But, unless they come up with more compelling reasoning that "you don't have to give up Office" for these, I can't see them passing Android or Apple on the sales charts.
Learning HOW to think is more important than learning WHAT to think.
The most important question is, which Microsoft model will this emulate, Zune or Xbox?
Zune -- MSFT enters an existing market with a device that is putatively well-speced and well-priced. But MSFT fails to get the details right, and has a crappy advertising campaign. MSFT sinks tons of money into it and eventually gives up.
Xbox -- MSFT enters an existing market with a device that is putatively well-speced and well-priced. But MSFT fails to get the details right, and has a crappy advertising campaign. MSFT sinks tons of money into it and eventually outspends the competitors and fixes enough hardware and software issues that it comes to dominate the market.
With Zune, MSFT's front-running competitor was Apple. With Xbox, it was Sony and Nintendo. Now, it's Apple again. This does not bode well for MSFT's ability to win through.
I only see two ways that MSFT can pull through this: (1) they can leverage the Office and desktop monopolies to go after the business space; (2) their sheer desperation to keep from becoming irrelevant will force them to keep spending until they figure it out. With Zune, failure was on the table -- music players did not directly threaten their core Windows business. The iPad and Apple ecosystem, OTOH, now are threatening their core Windows business.
Apple has had its share of failures, reminds me of the Apple Lisa.
It's bemusing you had to go back 30 years to be reminded of an Apple failure. ;)
I dislike Apple (as a company) even more than Microsoft now, but your statement just underscores how successful Apple has been in the past decade. Microsoft? Not so much.
The ARM one will certainly be locked - MS requires that as a condition of other manufacturers of Windows RT devices, and I can imagine no reason they wouldn't do so themselves. The x86... maybe, maybe not. I don't know.
Microsoft is claiming it 'rivals the best ultrabooks' and uses less power than the Core i5.
which reveals the problem it faces:
Despite being a tablet, the keyboard makes it a "computer" in the minds of a consumer; and yes I know the iPad is a computer but what's important is the psychological difference in the consumer's mindset and approach. A tablet is a portable device that does a lot of neat and useful things but isn't as full featured as a computer; so you are willing to accept tradeoffs such as no really powerful office suite that is fully compatible with the desktop version.,/P> That's one of the brilliant things about the iPad - it's design broke the user's mindset and created a new paradigm - complete with a new OS and user interface. MS, maybe because of its desktop centric worldview can't seem to understand that and has come out with a device that they may call a tablet but will probably be viewed by many as a computer; and unless they meet those user's expectations of what a computer s they may just have yet another netbook on their hands. We've seen what tablets did to the netbook market, and it will be interesting to see how this device fairs.
I'm a consultant - I convert gibberish into cash-flow.
At around 14:00 the device stops working, and he has to grab a new one.
Build it specifically to make up for all or most of the shortcomings of the iPad, which are:
1) No data ports - Want to plug in a keyboard? Want to plug in a thumb drive? Want to plug in a printer or peripheral of any sort? Fugetaboutit.
2) Content creation is horrible - Typing a document or entering formulas into a spreadsheet requires a keyboard. That'll cost you an extra $60. And it takes about twice as long to navigate the word processor or spreadsheet software to do what needs to be done. Even after you've created the files, you then need to email them to your computer or use a 3rd party data service if you don't have a Mac.
3) Terrible to administer in the enterprise - iPads sync to only one computer. iPad storage cannot be backed up & mirrored. Apps and iOS updates must be done one-at-a-time. Apps / software must be Apple-approved and Apple-distributed. iPads were not built for the enterprise, and the enterprise has had to bend over backwards for Apple just to make the iPad work for their business.
Surface has a USB port. Surface has an included keyboard. Surface has Windows & Active Directory & a platform supported by the vast majority of software companies. I think Microsoft is trying to do what the iPad wasn't built to do: work for business.
Isn't it about time these spam posts for malware and spyware got deleted by mods rather than just being modded down? It would be nice if the piece of shit scumbags that post this stuff could be blocked/banned/deleted enough to make it not worth their while. The legitimate posts are usually bad enough without this constant crap.
Part of a typical Apple announcement is also a launch date. Tomorrow, next week, next month: they will always give a date. And a retial price for it. And full specs.
And of course Apple only announces a product when it's done, and ready to go to the shops. Before what's released are only rumours, but that are always rumours of actual specs - and I suspect they release the rumours only when that function is actually there and ready. That makes it much easier to live up to the hype. What you see is what you get.
Are you surprised? This has been MS's strategy for the better part of a decade. Try to compete on vapor rather than on what's shipping. A competitor announces that they're shipping, say, a new MacBook, and MS will announce that they've got something flashy and new about to come out. When it finally ships two and a half years later, it's a POS nowhere close to what MS claimed it was going to be.
Remember everything that MS said was going to be in Vista?