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Reddit Cofounder Says Site Was Built By a Horde of Fake Accounts

derekmead writes "How, exactly, did Reddit get so big? Well, according to Reddit cofounder Steve Huffman, in the early days the Reddit crew just faked it 'til they made it.' In a video for Udacity, Huffman describes how the first Redditors populated the site's content with tons of fake accounts. These days, with the site's users are wary of people using expendable accounts to try to seed their own content. But early on, Huffman said that using fake accounts driven by the founders was key to building the tone they wanted to the site. Early on the Reddit crew could shape the discourse of the site in the direction they wanted, and as the real user base grew, those standards held allowing the fake accounts to fade away."

47 of 192 comments (clear)

  1. Le first post by Anonymous Coward · · Score: 5, Funny

    You don't say

    1. Re:Le first post by Culture20 · · Score: 4, Funny

      Wait, so are all these lame first posts made by Taco and Cowboy Neal?

  2. Who says they stopped? by cephalien · · Score: 5, Insightful

    Been to r/circlejerk, lately? :)

    Either way, who cares. If it hadn't taken off, they'd just end up as a bunch of weirdos talking to their multiple personalities. But it did, and the same tactic is used all the time - ever see a single dollar bill in a tip jar? Priming isn't new.

    --
    If firefighters fight fire, and crimefighters fight crime, what do freedom fighters fight? - George Carlin
    1. Re:Who says they stopped? by girlintraining · · Score: 5, Funny

      ever see a single dollar bill in a tip jar? Priming isn't new.

      Well, I have.. I took all the other bills out when the cashier had his back turned. :D Everything I learned, I learned from Batman movies.

      --
      #fuckbeta #iamslashdot #dicemustdie
    2. Re:Who says they stopped? by DerekLyons · · Score: 4, Interesting

      ever see a single dollar bill in a tip jar? Priming isn't new.

      Yep. At least according to local legend, when the built the first Costco they had the employees park close in and move their cars several times a day - to create the illusion of a busy parking lot.

    3. Re:Who says they stopped? by Anonymous Coward · · Score: 2, Insightful

      Not too much different... if the people sitting by the windows are made of cardboard. Reddit was created with totally fake accounts. And by the looks of it, still populated with fakes.

    4. Re:Who says they stopped? by UnknownSoldier · · Score: 5, Funny

      > Been to r/circlejerk, lately? :)

      You mean there is a difference from reddit? ;-) /me ducks

    5. Re:Who says they stopped? by Anonymous Coward · · Score: 5, Interesting

      r/depression was really helpful to me. At least, I'm still alive because of them.

  3. I knew it by Anonymous Coward · · Score: 3, Informative

    Everyone on Facebook and LinkedIn is fake too.

  4. Matchmaking sites do the same thing by DNS-and-BIND · · Score: 5, Interesting

    You can buy a turnkey matchmaking site, complete with a few thousand profiles to get things going. These profiles will even send messages to your "real" users. You can toggle a switch to choose if your users have to pay to see the message, pay to reply, or whatever. There's nothing wrong with what reddit did, even if it went against their own terms of service. What's the phrase..."by any means necessary".

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  5. In other news... by Anonymous Coward · · Score: 3, Funny

    A Nasdaq cofounder admitted today that their site was built by a horde of fake accountants.

  6. You mean to tell me... by Hatta · · Score: 5, Funny

    There are real people behind those posts now?

    --
    Give me Classic Slashdot or give me death!
  7. How is this a surprise? by Anonymous Coward · · Score: 4, Insightful

    The Reddit groupthink is pretty overpowering. I wouldn't be surprised if there are still a horde of fake accounts designed to upvote politically favored things and downvote badthink articles right into the memory hole.

  8. Not really new news by AEton · · Score: 2, Informative
    --
    We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
    1. Re:Not really new news by Johann+Lau · · Score: 2

      you went through the trouble of finding that post (which has zero replies and therefore doesn't indicate any discussion having taken place btw)... just so you can show off how little this interests you? hahahaha.... yeah, hackernews. *pats head*

  9. Same with their up/down voting by LulzAndOrder · · Score: 5, Interesting

    Still today, if you pay attention, you can tell that the tone of the site is maintained by editorial up/down voting. I know, because my tone they hate and it consistently gets one downvote. Not a lot, just the two needed to make it negative. Then if people reply to me, that discussion is not manipulated, but that comment that started my thread sticks with the negative one. It happens over and over. Regular folks can swoop in and pour more ups or downs, but more often than not, there is a "first psas" (ha ha First!) that zooms through right away and keeps the 'jerk tone pristine. Used to be that way on Slashdot too, you can tell by how quickly the needle moves to where it "wants" to be. I don't know any more, I don't pay attention or post.

    1. Re:Same with their up/down voting by Anonymous Coward · · Score: 5, Insightful

      Maybe you're just an asshole and, indeed, nobody cares about what you have to say.

    2. Re:Same with their up/down voting by ffflala · · Score: 4, Interesting

      I know, because my tone they hate and it consistently gets one downvote. Not a lot, just the two needed to make it negative . . . . more often than not, there is a "first psas" (ha ha First!) that zooms through right away and keeps the 'jerk tone pristine.

      I'm curious: how would you characterize your "tone"? Maybe I'm reading you wrong, but it sounds like you're describing your own tone as that of a jerk.

      If that's the case, it just sounds like effective & efficient modding.

    3. Re:Same with their up/down voting by Anonymous Coward · · Score: 3, Funny

      And if you mention the ongoing project of genocide directed at white people, you can expect a million downvotes from white anti-white cultural marxists.

      EU should 'undermine national homogeneity' says UN migration chief

      “You’re (white people) on the endangered list. And unlike, say, the bald eagle or some exotic species of muskrat, you are not worth saving. In forty years or so, maybe fewer, there won’t be any more white people around.” – Tim Wise, “anti-racist activist”

      “The key to solving the social problems of our age is to abolish the White race.” – Noel Ignatiev, Harvard Professor

      “Is it the duty of every good revolutionary to kill every newborn White baby?” – A member of the Weather Underground

      UNACCEPTABLE: “Affirmative action and racial quotas are special treatment for minorities.”
      ACCEPTABLE: “Affirmative action and racial quotas are necessary to overcome the legacy of slavery which is still keeping any non-Asian minority from succeeding in Post-Racial America. Besides, white people are all rich, connected, and racially privileged, so the very notion of treating them unfairly is racist and stupid, and you are racist and stupid for saying it.”

      UNACCEPTABLE: “There’s black people out there, rioting, looting, and setting fire to grocery stores!”
      ACCEPTABLE: “Although partially blinded by my white privilege, I think I see some oppressed minorities fighting back against institutional racism, seeking social justice through involuntary reparations, and opening a combustion-based dialogue with the Korean community.”

      UNACCEPTABLE: “Black men just keep raping white women at a ridiculously high rate.”
      ACCEPTABLE: “Today’s race-conscious African-American male seeks to overcome historical barriers to inter-racial unions, as well as discriminatory female consent practices.”

    4. Re:Same with their up/down voting by ffflala · · Score: 4, Interesting
      Well I can think of a few simpler explanations for your experience than your claim, but I believe that you'd just find them insulting and it would shut down this exchange. So in the hope of being constructive, I will suggest an slight tweak to your approach. Try this for a week or so, and if you still run into the immediate -1 mods. If you do? Well there goes my theory, maybe you're onto something. But if you find that the downvotes disappear (as I suspect they will), well I'll leave it to you to draw your own conclusions.

      (W)hen somebody says something that is both wrong/uneducated, and I can tell it's emotional, bigoted, and antithetical and intolerant of things I believe in, then I get motivated to set the record straight in a way that "does not suffer fools"

      It's this shit right here that sounds to me like prime downvote bait. Here's the suggestion: next time you see something both wrong/uneducated, something that is emotional, bigoted, antithetical, and intolerant of the things you believe in, try a minor variation on your approach to setting the record straight. No need to "suffer fools" as you put it, but just stick to disputing the something they posted. Do not --no matter how strongly a negative reaction it provokes in you-- belittle, embarrass, or try insult the *person*, even by implication (such as "only idiots would think that.") Whatever you own conclusions about the person might be, don't post them. Just disagree --as vehemently as you prefer-- and explain why you disagree.

      Attack the argument, not the person -- even if they're attacking others and/or you. It can be a subtle distinction, but this is the difference between civilized-but-lively debate and ego-wanking.

    5. Re:Same with their up/down voting by Johann+Lau · · Score: 5, Insightful

      I don't mind stuff getting voted down, any reader worth their salt reads at -1 (or highlights text on HN) anyway. But hellbanning for fuck all? Slowbanning for even less, for basically "not cheering instantly" --- wow haha. I'm a potty mouth, and I can see how my first accounts were expelled, but seriously, from then on I tried to behave better, but just for disagreeing or pointing out hypocrisy --- BAM, slowban, then log out and you realize your posts don't even show up for anyone. It's so petty and stupid it's hilarious. "Spammers and trolls" my ass -- that's a spineless echo chamber if I've ever seen one. And they even call themselves hacker news of all things.

      Oh well, fuck these clowns. It kinda made me realize how good slashdot is all over again (you can say what you want about it, but at least it's not squeamish and deceptive); I'm just "ranting" about it here because well, I can't do it there :P

    6. Re:Same with their up/down voting by Fred+Ferrigno · · Score: 2

      but plenty of people do think i'm a jerk, and plenty of people don't.

      Mystery solved, then. The people who think you're a jerk are going to down vote you every time. The people who don't think you're a jerk may not vote at all.

    7. Re:Same with their up/down voting by ffflala · · Score: 5, Insightful

      I was trying to be polite, but I suppose I'll have to be blunt. Your description leaves a much more plausible explanation than your claim that a group of editors tracks every new post for some proper "tone" that you occasionally are just too rebellious to match.

      It seems much, *much* more likely to me that instead, you occasionally come off like a self-righteous, unbearably narcissistic ass who grossly overestimates his own cleverness and the value of his opinion, and whose comments, once modded to -1, simply aren't worth wasting any time nor effort moderating further. In other words, people --occasionally-- simply aren't that interested in bothering with what you have to say on those occasions when you feel justified in acting out.

    8. Re:Same with their up/down voting by oddfox · · Score: 2

      I can't imagine why a jagoff like you gets downvoted on Reddit. Oh wait, I can, it's because you take a lot of text and time to say a lot of bullpucky amounting to nothing of real value. The fact that you got modded up for posting conspiratorial drivel is kind of worrying, but I guess a lot of people here on /. really do want to think they're being silenced by "the man", whoever or whatever "the man" may be for a particular website. Honestly, you're not nearly as important to the people that run the site or the various sub-reddits that you seem to believe you are.

      --
      "We invented personal computing." - Bill Gates
    9. Re:Same with their up/down voting by Tyndmyr · · Score: 2

      People who post as you claim to are prime candidates for me to downvote here. I can't imagine that reddit is any different. Trying to work in personal insults or assuming the OP is a fool is a great way to come across as offensive.

      --
      Support more choices in goverment-Vote 3rd party.
  10. Fake /. comment by Anonymous Coward · · Score: 2, Funny

    Setting the desired tone? Gates bad. Torvalds good. Portman hot. Jobs cool.

    1. Re:Fake /. comment by jalet · · Score: 5, Funny

      > Setting the desired tone? Gates bad. Torvalds good. Portman hot. Jobs cold.

      FTFY

      --
      Votez ecolo : Chiez dans l'urne !
    2. Re:Fake /. comment by oodaloop · · Score: 4, Funny

      Burma Shave

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  11. Re:just another flash in the pan by Anonymous Coward · · Score: 5, Funny

    I preferred Web 3.11 for Workgroups instead.

  12. Re:just another flash in the pan by serviscope_minor · · Score: 5, Funny

    With this new web 3.3 society

    You must have some kind of pre-release. I'm still on web 2.0.4-RC2. I think the 3.x series has more we- scale techonlogies like nosql and cloud. That will allow us to leverage javascript on every teir to make a thicker thin client with rich apps using HTML6 technology with XML for unstructured social tags. This is perfect for enterprise.

    I'm looking forward to the upgrade.

    --
    SJW n. One who posts facts.
  13. Re:Sentence no parses by neminem · · Score: 2

    I'd like to say I've never been to reddit, but that's no longer true: I quite enjoyed Mr. Skullhead's AMA thread (Skullhead being one of the creators of KoL; I only went to reddit, and for that matter, only learned what "AMA" meant, because Skully announced it to the whole kingdom that he was doing one.)

    Haven't been back since, though. Anyway, since when is requesting that sentences be grammatical English, a sign of pomposity? (Pedantry perhaps. Though, I think of myself as a staunch descriptivist!)

  14. Re:Ask yourself... by jd · · Score: 5, Funny

    No, I'm complex. Or maybe quaternion.

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  15. Re:just another flash in the pan by horza · · Score: 4, Insightful

    Digg was destroyed by its owner. Slashdot and Reddit survive by... well doing nothing. How long did Slashdot go with it's appalling mess of code? And the moment they tried to clean things up including the interface... nothing but complaints! Sometimes if it ain't broke don't fix it (except secretly behind the scenes). Hell, I live in France where fax is still more respected than email.

    The only reason Slashdot is dying is dilution. Nobody wants to watch TV, we don't have time, and the previous poor quality of submissions and editing was border-line acceptable as it served as a trigger-point for a lively comments thread but the pollution of slashvertisement by timothy etc makes reading bitching threads tiresome.

    Getting momentum is tough. I don't think Slashdot or Reddit are going anywhere for now. However as the spectacular demise of Digg shows, things can change pretty quickly.

    Phillip.

  16. Re:They all do it. by bigstrat2003 · · Score: 3, Insightful

    People do it all the time, but from the perspective of Blizzard's bottom-line it isn't a huge deal. That person still pays for each of the accounts, so the only real difference is that unlike with 5 people (each with one account), all 5 accounts could disappear at once if the person quits. That is a downside, but not enough that it merits bothering much with, imo.

    --
    "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
  17. Re:Ahhh.... by Man+On+Pink+Corner · · Score: 4, Informative

    Given that they are now a top-100 site, or close to it, it would be pretty stupid to infer anything about Reddit's current user base from the tactics they used in their first few weeks.

  18. Fake it 'til you make it by c0lo · · Score: 4, Interesting

    I hear that sex life is like this as well. Can anyone confirm please?

    --
    Questions raise, answers kill. Raise questions to stay alive.
  19. Much like starting anything else by mea_culpa · · Score: 3, Interesting

    A computer operating system requires a bootstrapper to load it into memory before it can run.
    An engine on an automobile or aircraft requires rotation by an external source before it can power itself.
    A business requires capital before it can generate its own.
    A social media site requires 'social media' before it can launch.

  20. Re:Illegal? by Lehk228 · · Score: 2

    if the fake accounts were loading ads, yes, otherwise no way

    --
    Snowden and Manning are heroes.
  21. Re:Ask yourself... by jvkjvk · · Score: 2

    Well, all I know is I'm not fixed precision. :)

  22. Ghost towns.. by jmerlin · · Score: 2

    I loathe the idea of ever living in New York City but would love to live in a ghost town. You know what they say about assumptions, man!

  23. Since they got their first real user today by slazzy · · Score: 2

    They can remove the fake accounts!

    --
    Website Just Down For Me? Find out
  24. Re:Ask yourself... by i_ate_god · · Score: 2

    I just float around, uncaring of the world below me...

    --
    I'm god, but it's a bit of a drag really...
  25. Uhh... why is this news? by v3xt0r · · Score: 2

    In the course of developing a large, scalable, social networking application, one aspect of this is 'Stress Testing', in which, common sense dictates that you need to set-up a staging environment with fake users, and scripts (aka: bots) that act as users interacting with the system.

    The fact that they used this practice in production to get attention or mislead and entice real people to use their system, is not that surprising, or un-common. The real news here is that the majority of reddit users are, and have always been, complete morons.

    --
    the only permanence in existence, is the impermanence of existence.
  26. Golden era of Reddit by Bonobo_Unknown · · Score: 3, Insightful

    In other words, the Golden Era of Reddit where there was supposedly more intelectual discussions, content and the lack to rage comics and cat pictures was all fake? Now that Reddit has actual users it's just a shit as 4chan?

    --
    We don't believe in radical loony monotheistic religions from the middle east -- we're Christians.
  27. Re:Ahhh.... by makomk · · Score: 4, Insightful

    Yeah. These days the site is basically run by users who managed to get in early enough and become well-know enough that they got moderator positions on the default subreddits - and they run a horde of fake accounts so the users don't have to. Seriously, one of the most prolific moderators (Karmanaut) was actually caught posting replies to his own comments with a sockpuppet to make it look like people agreed with him because he later accidentally sent someone a message from the wrong account.

  28. Re:just another flash in the pan by mangu · · Score: 2

    Well, FWIW Slashdot has done a lot of effort to kill themselves by trying so much to eliminate the trolls.

    When I first came here I had seen several discussion forums before, but what caught my attention was how, from time to time, a really funny troll appeared from nowhere.

    Slashdot without trolls is rather bland and uninteresting.

  29. Re:Simulation by bigtomrodney · · Score: 4, Insightful

    I'd say it's more the case of explaining why redditors remember the earliest years containing coherent and knowledgable discussion. You had a focussed audience with a vested interest in getting quality discussion going. When the great unwashed outnumber these quality submissions you get a link aggregator that thinks it's a forum, where every second post is in the form of a badly phrased meme.

    --
    I never get used to these constant resurrections