RIM CEO Says Company 'Seriously' Considered Switch To Android
zacharye writes "RIM CEO Thorsten Heins's interview with the Telegraph on Thursday made headlines for his admission that the company can't keep up with Apple and Samsung without outside help. But there's another interesting nugget buried within the interview that didn't get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with BlackBerry 10. Heins said, 'We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you understand what the promise of BlackBerry is to its user base: it’s all about getting stuff done. Games, media, we have to be good at it, but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.'"
Well, if it wants a small userbase of executives, it has to accept that small revenue stream comming from those people.
Well.. maybe. Or Maybe not. But Definitely not sort of.
You failed as CEO. Google gives you all apps for multimedia, so you don't have to do anything there. But they give you 0 enterprise apps, so that is what you could have done. Its not like corporations are going to pirate your apps and risk being sued.
So do you think they have regrets about that choice now?
This is the space left for where you admit your error and announce a switch to android.
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The content of this space is why you're going out of business. We all understand that it would be very very hard to be competitive against samsung and HTC and so on. But blackberry is now next to irrelevant in the marketplace. And RIM needs a rapid change in direction. Hell, jumping on windows phone 8 is a better plan than clinging to blackberry 10.
taught about the downfall of RIM and the never ending bad decisions .
Rim should have added better enterprise services to android. That's the differentiator. Wasting time implementing me too functionality on their own platform is a wasted effort.
There are virtually no Android handsets with keyboards, and most of those that do have keyboards are low to mid range phones. As RIM have a reputation for building phones which have very good keyboards, surely this could be part of their differentiation strategy. They are also known for producing a very good messenger system, surely it wouldn't have been too hard to port this to Android? They could even sell it to users of other brands of android handsets.
amazon e-ink kindle and google nexus phone are both android based.
They couldn't be more different!
"no wiggle room" what is he talking about???
Blackberry OS 10 is beautiful. However there were other problems. With the blackberry bold I would accidentally touch the touch screen or keypad when using the other. The keys were tiny. Email alerts would either all make alert sounds or not. There was no ability to customize mail notification based on any criteria. This made it useless as a pager for system alerts. And the OS updates... 4 hours with little warning to upgrade the OS. Oh well, no phone for me today I guess.
I seriously considered the BB Torch. I found it comparable to the iPhone, but it lacked a decent app market. Given that limitation the iPhone was a better deal because it was a similar OS and hardware at the same price point and it had many more useful apps.
Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with BlackBerry 10.
And that's definitely, 100%, without a doubt, not an attempt to draw psychological attention and curiosity toward BlackBerry 10 being better than Android OS to drive sales up. Definitely not.
</snark>
Most of my corporate clients were the ones pushing to ditch Blackberry for iPhones. The idiot managers didn't care about the corporate functionality, they wanted the bells and whistles and iTunes functionality, and the status of being an Apple user. IT didn't especially like the Blackberries -- BES was a temperamental piece of shit -- but at least the goddamn things were manageable. But the first time a middle manager brought his iPhone to the office, the upper managers had to have them too, and BB was doomed.
Sad thing that QNX is now dead unless they sell it on otherwise we are left with vxWorks.
why does BGR crap keep making the front page?
No wonder they are failing, "but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content " Isn't the point in working to enjoy life and consume as much as possible? Consuming and enjoying things are the definition of being ahead of the game in my book. Looking at two people, one who works 120 hours a week, has no social life, no family, only business friends, no hobbies, and a bank account with 1 million, or a person who works 40 hours a week, has a family, social friends, hobbies, and a bank account with 100k who do you think is ahead of the game? Your life is finite, those who trade it piecemeal at a time for something they do not enjoy to do are losing in my book. Those that are truly ahead of the game are those that love their jobs AND make a lot of money.
The last thing the market needs is a choice between only 2 platforms for smartphones. Yes, I know that Windows Mobile is still out there as is Symbian, but because Microsoft took entirely too long to bring Windows Mobile 7 to market and Nokia really didn't push Symbian as hard as they could have (i.e getting a major player like HTC or Samsung to build Symbian based phones early in the game) they're both pretty much niche players now instead of the former powerhouse enterprise/business players they once were. At one point, when you said "Smartphone", you could only have been referring to a Blackberry, Palm, or Windows Mobile/PocketPC based phone with Symbian being the underdog. Even after June 29, 2007, when the iPhone was released, these were still considered to be true smartphones by many in business with the iPhone being the poseur.
Palm is gone, RIM is facing tough times, and Symbian is nearly extinct. Windows Mobile 7 is not even a part of the public consciousness even though there is still plenty of advertising for it. This is sad since there's plenty of enterprise users out there that don't need/want "Robot Unicorn Attack" or "iApp For More Stupidity" alongside their messaging services.
Fifty watts per channel, baby cakes.
Wow. This guy is hilarious. If blackberry was really all about getting stuff done, you'd think they'd have bb10 out by now :)
Less rhetoric more action
Or at least less stuidity
"Our product is a serious productivity tool; everything else is just for drooling masses who want to 'consume content.'"
I think it's hilarious to see that tired old meme applied to the Android platform for once.
FTFA, Heins remarks:
"there’s a very stable, slowly growing base of physical keyboard users and most of them are really highly ranked officers"
So, he points out that the keyboard users are the demographic with the least growth potential AND the least staying potential, and he thinks that's a positive?
"For a successful technology, reality must take precedence over public relations, for nature cannot be fooled." Feynman
the ships architect on board at the time, tried with great valor, debated with uneducated fleeing "customers" about the indestructible nature of the titanic. One 3rd class customer was noted to say "Are ya daft mate?, The bloody tub has a hole in it and ya talkin' a-boot how 'we have to support those guys who are ahead of the game'". One crew member was overheard shouting to the CEO, "I rather be drink ya f***ing kool-aid on dry land, sir"
So was the thinking in the hours before the ship submerged under the icy waves.
Translation: "It's all about checking your email and thinking that no other phone can do that".
Seriously, I've never understood the Blackberry kool-aid. 6-7 years ago, Blackberry people were running around going "Ooh, yeah... I can check my email wherever I am!". Meanwhile, I was on my Palm Treo, checking email, browsing the web, SSH-ing into my servers, playing RPG's, getting turn-by-turn navigation, etc.
Now, granted, I'm sure Blackberry's mail client crashed less-often than the ones for PalmOS... but how did these guys ever convince the business world that, if you want to check your email on the road, the Blackberry is the only device which will do it?
It is possible, however, by rooting the Playbook, to open it up to full GAPPS capability, including the Google Play Store. RIMM needs to do this for BB10...and then they need to promote the hell out of this capability, saying, "BlackBerry runs all your favorite Android apps...and runs them better!" (Which is true; the QNX kernel of BB10 is far more efficient in an embedded environment than Android's Linux kernel is. This translates into increased battery life.) Karl Denninger has argued that this is the only way for RIMM to avoid complete irrelevance in the marketplace...and the company's performance since he wrote that piece in March seems to bear that out.
They could go further, too. One enterprising hacker has gotten (some) unmodified iOS apps to run on the Playbook. And it's perfectly legal, because the developer has just created his own implementations of relevant Apple APIs, and, under the ruling in Oracle v. Google, APIs are not copyrightable and Apple can't stop him. RIMM should acquire or license this technology and extend it to work with more iOS apps, and promote the hell out of this capability, too. Imagine being able to run virtually any popular smart phone app on one phone...with better battery life than either Android phones or the iPhone. (QNX beats the iOS Darwin kernel for efficiency, too.)
If RIMM does these two things, they could go from zero to hero in one fell swoop. If they fail to do either one...well, next stop is probably a bankruptcy court.
Be who you are...and be it in style!
There is no "try"
Join the Slashcott! Feb 10 thru Feb 17!
If Blackberrys are for people ahead of the game,what the hell were the 2xCEOs using from 2007 to 2011?
If you keep up.a little bit with today's youth, you'll know that it's all about sharing their PIN and "BBM me". How come I don't see RIM capitalize on that? To the contrary, at one point contemplate a BBM App for iPhone so your last incentive to go for a Blackberry is out the door too?
If you're building a phone for executives ONLY, then make it a $1000 phone. These are people who drive 911's, M5's, Ferrari, or some other similarly high-end car. If these are the people willing to spend $300,000 for a top-of-the-line supercar, then they certainly should be willing to shell out $1 to 2 thousand for a phone. But it better be the best damn phone there is.
I mean, if you're paying 2k for a phone, not only should it make the iPhone look like a cheap toy, it should make almost all high-tech items look like cheap toys.
But the problem is that Apple, Samsung and HTC are all making really, really good hardware, and selling it for $200 -- a tenth of the cost. And for all of RIM's wizardry, they aren't going to beat Apple.
So, the executive who is paying enormous sums of money for a car is going to look at the Blackberry, then look at the iPhone, and still decide that the iPhone is the better product, even though it's cheaper.
RIM needs to get their act together and make some really smart decisions. Unfortunately, they are not.
If telephones are outlawed, then only outlaws will have telephones.
While I do appreciate you letting us know the potential of BB10, I think where you are mistaken is expecting RIM to do anything intelligent to take advantage of these possibilities and strengths. QNX is solid, and the one phone to rule them all is very nifty. But with the people running RIM none of this matters. The thought of them having the foresight to follow your suggestions is just unrealistic. It's sad in a way that BB10 like WebOS will likely be remembered for what it could have been, had management not been so out of touch. I pray that you are right and I'm wrong though. Because we need more than 2 players, and Microsoft's mobile strategy makes RIM's look sane and measured by comparison.
People talk about problems with android, and yet these problems are precisely where companies like RIM can differentiate themselves, by solving these problems.
They chose ignorance. The choice was adopt or die. That decision needed to be made almost 10 years ago. Goodbye, RIMjobs. It's proof that the executive management is a complete and utter failure as a whole.
Heh, you think that a little thing called "being legal" will stop companies from suing one poor little guy out of existence?
You're a funny man / woman.
Soon, the only reasonable asset they'll have left will be their patent portfolio...and the best way for one of the other players to acquire that will be to wait and buy it from the bankruptcy judge.
Be who you are...and be it in style!
(Which is true; the QNX kernel of BB10 is far more efficient in an embedded environment than Android's Linux kernel is. This translates into increased battery life.)
Yeah that's why the Kindle Fire despite being very similar hardware to the Playbook and the Fire having a grossly overloaded interface gets better battery life than the Playbook. Where's the "efficiency" going? Calculating fractals in the background?
The soylentnews experiment has been a dismal failure.
However, since they won't even take the far-easier step of opening BB10 up to GAPPS...draw your own conclusions.
Be who you are...and be it in style!
It would be interesting to run this same comparison of the Playbook's battery life versus the Kindle Fire, or perhaps the Nexus 7. But I'm not sure a comparison between the Fire and the Playbook is all that valid, because they're designed and intended for two different purposes (the Fire for E-reading and media consumption, the Playbook for "business" use).
Be who you are...and be it in style!
I had already started a scathing rebuttal until I read this:
"Hell... a monopoly is great thing..."
no mutton for you this day troll...
Fifty watts per channel, baby cakes.
If you look at other suppliers’ ability to differentiate, there’s very little wiggle room.
This is very true. Android device manufacturers can't figure out how to advertise their own devices. The ads often point out things like "The Droid Fooboo is a great social networking phone because it comes with the FaceBook app pre-installed" or "Videoconference with your family..." even though these are features available on any Android device. It also doesn't help that they release new phones every 3 - 6 months it confuses the market even more.
... Only what people classified as a real "Smartphone". Around the offices I've worked in, the default was either a BB, PalmOS, or Windows Mobile device. Symbian is great, but in the US market, you'll get more "what's that?" responses than you will actual people that know what it is. Honestly, the only Symbian phone I can remember being sold stateside is the old Nokia N-Gage, but I'm well aware of the platform and it's capabilities (even having seen an unlocked Nokia E5 in use by a former colleague, he gushed over it endlessly)
Fifty watts per channel, baby cakes.
" If you like to read novels, nothing beets e-ink because its easy on your eyes and on the battery.
Personally paper + ink beats it all day, every day. No batteries needed and they can last for centuries.
Fifty watts per channel, baby cakes.
Yes, great advertisement for blackberry: Its the phone to use, if you don't use your phone much at all.
Well.. maybe. Or Maybe not. But Definitely not sort of.
paper and ink lasts for centuries? It won't last the wash cycle in my jeans
Goodbye RIM, no one will remember you in 3 years.
The Playbook and the Fire are virtually identical and made by the same manufacturer so it is by far the best comparison to make. If you are going to go by the Galaxy Tab 2 then why not go with the 7.7 version that gets almost 13 hours of life?
There is a trend that is starting to repeat itself:
1) PC's used to push the bleeding edge for performance, consumers took a decided step backwards for significantly slower and less feature rich phones and tablets. PC market is dying.
2) Game PC/Consoles used to push the boundaries of bleeding edge, but consumers took a decided step back to play raster based "touch and fling" style games. Game PC/Console market is dying.
3) BlackBerry pushed bleeding edge enterprise features and dedicated business tools, but consumers took a decided step backwards using a device adequate for their business needs, placing content consumption needs first. BlackBerry market is dying.
Consumers are opting for "mediocre" products in terms of performance and features.
What happened to the geeks? They used to carry around 18 lb laptops because it was the only thing any self respecting Geek would use, now all the Geeks have become trendy hipsters ordering lattes on a device that are less powerful then their HP Pocket Calculators from a decade ago.
Seems like the Luddites have won, opting for pretty devices they peel cling film off of, use for a few months, and then discard for the next shinny bobble that comes along. Nobody cares about performance anymore, nobody cares about dedicated features. Nobody cares for bleeding edge. The market has turned towards the "Gleaming" edge, the shiniest device wins these days regardless of what is inside it.
So while I respect RIM for attempting to maintain some credibility and respect by not bending to market trends and focusing on the needs and requirements of their core consumers, unfortunately that is not going to save their company. If they have moved to Android with a few "RIM" signature applications, put it into a shiny leather wrapped AndroidBerry they may have been able to thrive in today's market.
I haven't thought of anything clever to put here, but then again most of you haven't either.
For Heins, RIM’s ace in the hole is BlackBerry Messenger, which he says delivers mobile messaging capabilities that are unique in the smartphone market. “[BBM is] what attracts people to BlackBerry,” he said. “This is our BlackBerry experience we can deliver — there’s no other system out there where you can read, write, check if you’ve read my message. We want to make it as differentiated as possible. Going cross platform and opening up would be losing that advantage. I think there’s a huge difference between somebody who just provides the phone and the hardware and someone who provides services.”
Did someone note give Heins the memo about iMessage which gives a identical BBM experience integrated with the SMS app?
...but if you understand what the promise of BlackBerry is to its user base: it’s all about getting stuff done.
Not with that clunky, tedious interface.
Games, media, we have to be good at it, but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.
That's just the thing, though. They could modify Android and tailor it to be as business-oriented and distraction-free as they wish. It can have their own flavor of usability and features. Its home screen could look just like BB OS. And it can have BES compatibility. For what Android is packing under the hood, I think it offers a huge advantage over their existing OS.
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It is difficult to fathom how incredibly ignorant this person is. If I understand this correctly, he believes his company had to produce its own operating system in order to satisfy specific customers who are interested more in work than play.
Oh, the irony.
“Getting stuff done” happens with the software users interact with. The kernel and development environment do not matter to your end-users. Applications do.
This is the same old story of how everyone wants to reinvent the wheel. “Oh, yes! We should make our own language, and libraries, and stack!” Utter nonsense. He, like many other misguided leaders in our industry, created massive amounts of totally redundant work for his engineers, and—even worse—isolated them from communities that could act as force multipliers on their efforts.
Great job, Heins.
Maybe having 1,000 different smart phones in the market is unnecessary?
Neither will e-ink devices
I don't think Android is going to catch on in the business world.
It could have... if RIM has switched to Android. It should have been clear to the company that BlackBerry 10 has no future in a world where Android and iOS are backed by multi-billion revenue giants and hundreds of millions of users and programmers worldwide.
RIM had plenty of phone and software design experience to be ~incredibly~ successful. They could have made their own business environment on Android. They have software experience; they could have made secure, encrypted e-mail and messaging apps, encrypted VOIP phone app, and any other business-oriented programs they wanted. They had phone design experience, so they could have designed their phones and software to work together. They would be able to make phones with exactly the specs to run their software best, and they would be able to optimize their software especially for the phones that they make.
They could have made money both on software and on hardware. They could have sold their secure messaging, voip, and other business apps on the Google Play store. They could additionally have made high-quality, classy business phones with extra security and permissions features--other vendors modify Android with Motoblur, Sense, etc... RIM could have made the BlackBerry variation. Businesses that want to give their employees all a set phone that they couldn't tinker with would be able to purchase the "BlackBerry® Android" phones, set them up how they like, and then lock them down and give them to their employees.
Apple doesn't make business-oriented products. There are no business-oriented Android phone lines, either. Unlike iOS, Android OS allows the freedom for RIM to easily modify it and add features as they see fit, and if they made Android phones, they'd have an additional market of Android users that might purchase their software.
They could have had a premium business lineup of Android phones, known for their extra security features and known to run the BlackBerry apps especially well.
This is slashdot, you know the mods can only respond anonymously.
RIM should have gone with its own modified version of Android, called it Android -compatable, adding whatever features it believes are so necessary. There are far too many wireless platforms out there for developers to support. This means that weaker platforms like blackberry will die unless they start to support apps from android. RIMs decision will likely harm the blackberry.
(Which is true; the QNX kernel of BB10 is far more efficient in an embedded environment than Android's Linux kernel is. This translates into increased battery life.)
Please stop regurgitating marketing propaganda as if it's meaningful. The combination of UI framework and application software design is often every bit as important as the kernel. All these kernels are reasonably good at shutting hardware down when it's idle, which is much of what can be gained at that layer, so a lot of it's about higher layers giving the kernel more opportunities to save power.
They could go further, too. One enterprising hacker has gotten (some) unmodified iOS apps to run on the Playbook. And it's perfectly legal, because the developer has just created his own implementations of relevant Apple APIs, and, under the ruling in Oracle v. Google, APIs are not copyrightable and Apple can't stop him. RIMM should acquire or license this technology and extend it to work with more iOS apps, and promote the hell out of this capability, too. Imagine being able to run virtually any popular smart phone app on one phone...
From the article: "Right now it works best with apps like games, but apps that need UIWebView and CoreData, not so much yet.".
Reading between the lines, the hacker has done simple passthrough for crossplatform APIs like OpenGL, covering 90% (or more) of what games want to call at runtime without having to reimplement any of it from scratch. He's also emulated just enough non-GL API calls to get the handful of apps he's tested up and running. This makes for a neat demo but is a long way away from full API emulation which can run any app, especially non-games.
A quick & dirty demo can look really impressive but it might represent 5% of the work needed to make something generally useful. And when you're talking about API emulation, there's the additional problem of always trailing a moving target. And when you're specifically talking about iOS API emulation, the problem of how to legally get iOS apps from the Apple App Store onto non-Apple devices also looms.
with better battery life than either Android phones or the iPhone. (QNX beats the iOS Darwin kernel for efficiency, too.)
Once again, you know this how? Please, no fanboyism, no "everybody knows QNX is super efficient because EMBEDDED!!!".
Also, account for the fact that API emulation inevitably involves some inefficiency.
Also, account for the fact that there's good reasons to expect Darwin to be power efficient based on its background. Apple has been optimizing for power since the dawn of OS X, since even back then (long before conceiving of iDevices) they believed the future of their company was going to be laptops, not desktops.
If RIMM does these two things, they could go from zero to hero in one fell swoop.
History has an example of a major OS which began relying on API emulation because it couldn't otherwise attract enough developers. The outcome isn't necessarily as rosy as you imply. In the case I'm thinking of, OS/2, it was even pretty good in its own right, was backed by an industry titan with enormous influence, and enjoyed a fanatical evangelistic userbase. Yet it still withered and died. The "OS/2 is a better Windows than Windows" era may even have worked against OS/2 by discouraging developers from doing native ports (which, no matter how good the API emulation, are still better for end users).
I can't speak to the Fire, but I know that Denninger
From that link: "General-purpose Unix kernels, of which Linux and IOS's Berkley base both are simply are not and will never be optimized for mobile, power-restricted devices where every milliwatt-hour matters. QNX was built to be tight and efficient from the start and it remains so."
Well, that just proves this Denninger guy is ignorant in several ways.
1. QNX started out being called "QUNIX" because it was a lightweight or "quick" implementation of UNIX for the IBM PC. (They had to change the name because AT&T got unhappy about their trademark being included in "QUNIX".)
2. iOS is built on Darwin, which is not a "Berkeley base". Yeah, there's some BSD code in there, but there's lots of Mach code too. More to the point, lots of Darwin (notably including all the power management) is NeXT/Apple original code.
3. Speaking of power management, QNX historically didn't have it any more than BSD or AT&T or the original versions of Linux did. Like all those systems, QNX got its start on decidedly non-portable grid-powered hardware with no power management features at all. (And I really mean none. Not even so much as idle sleep modes for the CPU.)
4. It's pretty unlikely that there's any bad juju which prevents any given UNIX-ish kernel from ever being made power efficient. They all have to solve roughly the same problems using broadly similar APIs. This guy Denninger seems to have you firmly convinced that QNX has Special Magick. It doesn't.
We, who where?
The Fancy Space People... from space!
Of course.
Pay attention, man!
I carried a blackberry for years, both personally and corporate issued ones, and loved what they could do for me. The e-mail client and their address book are still untouched by Android. By contrast my corporate-issued ipad with Good stinks. Seriously it has the worst interface for searching e-mail I've ever seen! Not even on the level of 80's text only e-mail clients like ELM and PINE. Ugh. Blackberry needs to switch to their own Android hardware - they can make it as secure as they like and bring their own apps to the platform, while hopefully integrating the "Android way" of doing things. I loved my BB, but my first Android device which ran 1.5 (ancient by today's standards) made me realize what I was missing on the BB. Android's multitasking and automated app integration was an epiphany in user design. On my old BB if I took a picture, that was it. I took a picture. Then I switched to whatever app I wanted to use the photo with - the facebook app, the twitter app and then typically had to navigate that app's interface to share the photo. Contrast that with Android's approach of extending the camera app's "share" button with a new icon for any new application that can share photos. Blackberry's hardware security and their apps melded with Android would be an unbeatable combination. And let's face it - they could sell insecure versions in the Android app store and clean up.
yeah switch to android, and loose the FIPS certification.. then you even abandon the law enforcement that still uses them.
Why they hired this german to run RIM is beyond me, i doubt apple could pay him enough to run RIM into the ground... right.
Wow, what an upside-down world the RIM Executives must live in.
:|
Seriously, my wife and I have owned many different BlackBerries and our experience has been the same old song-'n-dance... The Software and Services are supurb... But the hardware is complete garbage. BlackBerries have notoriously suffered from hardware faults/failures. I can still remember the FIRST time the Trackball fell out.
It wasn't until working for an International Inventory company that I really seen the BlackBerry shine.. It's the software! The ecosystem of software and services that RIM offers was (At the time..) untouchable. Apple offered nothing even remotely like it for massive, international corporations like RIM did. Android was pretty new on the scene, too. Now the RIM execs think they should ditch the Software stack and move to Android? Uhmm... What? Shouldn't they ditch their garbage hardware manufacturing department and hire HTC, Samsung or Motorolla to make their devices and RIM load their software on them? This would also allow RIM to lease/license their software to other companies, such as Apple. Seriously the more I think about this the more I think RIM's only problem is a dire need to whipe their board of Execs and refresh it with fresh thinkers.. RIM isn't the problem, their management is!